Emerging Islamic Representations in the Cambodian Muslim Social Media Scene: Complex Divides and Muted Debates

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Emerging Islamic Representations in the Cambodian Muslim Social Media Scene: Complex Divides and Muted Debates
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                                                                                                      Corresponding author: Zoltan Pall, Austrian Academy of Sciences, Hollandstraße 11-13, 1200 Vienna, Austria. E-mail: zoltan.pall@oeaw.ac.at
Emerging Islamic Representations in the Cambodian
Muslim Social Media Scene: Complex Divides and
Muted Debates

Zoltan Pall
Austrian Academy of Sciences
Alberto Pérez Pereiro
National University of Singapore

Abstract:
This article explores the characteristics and structure of the Cambodian Muslim
social media scene and considers what they tell us about the sociopolitical setting
of the country’s Muslim minority. It focuses on how the relationship between
Islamic actors of the Cambodian Muslim minority, that is, groups, movements and
institutions, and their offline environment shape their online representations and
proselytization activities. It particularly considers the observation that theological
debate is almost absent in this Islamic social media scene compared to that of other
Southeast Asian Muslim societies and attempts to find answers to the question
of why this is the case. The article particularly examines the Facebook pages of
various Islamic groups and explains the sociopolitical factors and language politics
that inform the ways in which they formulate the contents and style of their posts. It
shows how the close connections between the political and the religious fields in an
authoritarian setting, where the state strongly discourages social discord, have the
effect of largely muting debates on social media.

Keywords :
Cambodia, Islam, social media, divides

Introduction

The multiplicity of actors within Cambodia’s Muslim minority has led to
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competing efforts to define what a good Muslim is – efforts that are now
increasingly made on social media. In addition to the creation and maintenance
Emerging Islamic Representations in the Cambodian Muslim Social Media Scene: Complex Divides and Muted Debates
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of web pages by many Islamic organizations, there is increased use of
platforms such as Facebook which permit many more noninstitutional voices
to be heard as they permit individuals who are not particularly tech-savvy
to easily create a profile free of charge.* The formation and organization
of this online Islamic public forum bear careful study, as it is a very recent
phenomenon in Cambodia1, and it affords researchers the opportunity to
observe the processes by which religious life finds expression online.

Most scholarly attention has been paid to the emergence and role of social
media in Southeast Asia’s preaching economy (Hew 2015; Slama 2017; Nisa
2018b) and the manifestations of ideological and theological arguments and
cleavages on these platforms (Nuraniyah 2017; Schmidt 2018; Nisa 2018a;
Slama and Barendregt 2018; Husein and Slama 2018). Yet, most of the
research is concerned with Indonesia and to a lesser extent Malaysia, while
focus on Mainland Southeast Asia is missing. Therefore, our discussion on
how the complex relationship between Islamic actors of the Cambodian
Muslim minority and their offline environment shape their online
proselytization activities intends to contribute to filling this lacuna.

This article also adds to the emerging scholarly literature on Islam in
Cambodia. Scholars have focused on the history, socioreligious divisions, and
Islamic movements in the community. There are a number of studies that have
scrutinized the Islamic religious landscape, its cleavages and divides, and the
dynamics and competition of Cambodian Islamic movements (Collins 1996;            Zoltan Pall, Alberto Pérez Pereiro
Blengsli 2009; Bruckmayr 2017; 2019; Pall and Pérez 2020). However, these
studies comprise little consideration of da‘wa (online proselytization).

Most of the scholars of Muslim social media activism in Southeast Asia
explore lively scenes of debates between the various Muslim groups
(especially Weng 2015; Nuraniyah 2017; Schmidt 2018; Slama 2020),
while the Cambodian Muslim social media scene is rather silent in this
respect. In this article, we raise the question of why the competition in the
Islamic landscape offline is to a much lesser extent reflected in the emerging
                                                                                  260

Muslim social media scene.
Emerging Islamic Representations in the Cambodian Muslim Social Media Scene: Complex Divides and Muted Debates
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Mapping the Contemporary Cambodian Islamic Scene and its
Complex Divides

Background and historical development

Muslims are a minority in Cambodia, representing approximately 400–800
thousand people in a nation of 16 million. Of these, roughly three-quarters are
ethnic Cham, an Austronesian speaking ethnic group who migrated to Cambodia
from the southern coasts of contemporary Vietnam. The rest are mostly
descendants of Malay traders who settled in the country generations ago and
adopted the Khmer language. These are commonly called Chvea,2 and despite
sharing a religion with the Cham, each ethnic group considers itself distinct
from the other (Collins 1996).

There are Muslim communities throughout the country, with the Cham being
more numerous in areas north and east of Phnom Penh and the Chvea being the
dominant group south of the capital. The entire Cham population of Cambodia
is Muslim with the vast majority being Sunni and largely following the madhhab
(Shafi‘i legal school). Approximately ten percent of Muslims belong to the
Krom Kan Imam San (Community of Imam San) which follows a separate
Islamic tradition that interprets the teachings of the religion in the context of
their Cham heritage (Bruckmayr 2017). In addition to these groups, there are
smaller numbers of Shi‘i and Ahmadi Muslims in the country (Stock 2020).
                                                                                        Zoltan Pall, Alberto Pérez Pereiro
The Islamic practices of most Cambodian Muslims greatly resemble those of
Muslims in the Malayan Peninsula and Sumatra. This is a result of a sweeping
process of cultural change that Bruckmayr (2019) calls Jawization. Starting from
the second half of the 19th century, most Cambodian Muslims adopted Malay as
the language of religious instruction, the Shafi‘i madhhab that is dominant in the
Southeast Asian region and a body of Shafi‘i religious literature written in Malay
(Bruckmayr 2019, 86–89). A relatively minor segment of Cambodian Muslims
was influenced by the Islamic reformism of Egypt in the early 20th century. The
objective of the reformist Islamic movement was to enable the direct interpretation
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of scripture free from the bond of legal schools and the related scholarly traditions
in order to match Islam with modernity (Bruckmayr 2019, 124–153).
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The Krom Kan Imam San remained outside these religious trends, however,
resisting both Malay and Middle Eastern influences and continuing to follow
a synthesis of Islamic and Cham traditions and practices which includes
a different form of prayer performed by the religious elite on Fridays, healing
rituals and the inclusion of spirit possession ceremonies in their religious
practice (Pérez 2012, 121–188). Cham manuscripts written in both Arabic
and Cham in the Indic Cham script are central for their ritual practice and
religious instruction (Bruckmayr 2017, 214–217). This community takes its
name from Imam San, a 19th-century religious leader who is venerated as a
saint with his birthday commemorated at his grave on Oudong mountain,
which is also the resting place of past Cambodian monarchs.

The evolution of Cambodian Muslim religious life was severely disrupted
under the murderous Khmer Rouge regime (1975–79). Most religious leaders
were killed and much of the religious infrastructure including mosques and
Islamic schools were destroyed. Many of the villages were razed and the
inhabitants displaced and resettled elsewhere in order to break up their
communities (Osman 2012).

While some reconstruction already started almost immediately after the 1979
defeat of the Khmer Rouge by the invading Vietnamese, it accelerated after
the withdrawal of the UN Transitional Authority in 1993. It was then that
many NGOs became established in Cambodia, including several Islamic
charities from Malaysia and the monarchies of the Persian Gulf. These NGOs,       Zoltan Pall, Alberto Pérez Pereiro
besides providing humanitarian help and assisting Muslims in rebuilding
their religious institutions, also carried out missionary work in connection to
transnational Islamic movements. As a result of their activities, a religious
scene of unprecedented variegation has developed in the past decades among
the Cambodian Muslims.

Islamic actors in Hun Sen’s regime

Islam in Cambodia is institutionalized and well-integrated into the
                                                                                  262

structure of the state, which is dominated by the ruling Cambodian
People’s Party. Prime Minister Hun Sen has been in his position since
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1984 when he became the leader of the Vietnam sponsored socialist
regime, the People’s Republic of Kampuchea (1979–89). Although during
the UN Transitional Authority mandate a multiparty parliamentary system
was created, since the second half of the 1990s the Cambodian People’s
Party has been dominating the Cambodian political scene (Strangio 2014
89–109).

The regime maintains a network of patron–client relationships that evolved
from its dominance of the rural areas. Since the creation of the People’s
Republic of Kampuchea in 1979, the party (until 1991 under the name of
Kampuchean People’s Revolutionary Party) has managed to keep its cadres
in the rural communes who played key roles in creating a system of handouts
and surveillance (Un 2005, 213–24). Starting from the 1990s, the Cambodian
People’s Party attracted most of the business community to its patronage
networks. Today tycoons who have been granted favorable state contracts are
expected to make large donations to the Cambodian People’s Party. Public
servants are required to make donations to Cambodian People’s Party’s
Working Group which are then used to carry out development projects to win
the sympathy of the rural population (Milne 2015).

Patronage and cooptation characterize the regime’s relationship to religion as
well. In the case of Buddhism for example, which is followed by the majority
of the society, the leading figures of the main factions are patronized by the
Cambodian People’s Party. Temples receive generous donations from                   Zoltan Pall, Alberto Pérez Pereiro
politicians and businessmen attached to the ruling party in exchange for
political quietism and keeping monks critical to the regime in line (Guthrie
2002; Strangio 2014, 199–205; O’Lemmon 2014).

The situation for Muslim groups in the country is similar to them, getting
access to state institutions and resources and foreign Islamic NGOs being
able to launch projects in the country with the approval of national authorities.
In exchange, Cambodian Muslim actors can be counted on to support the
Cambodian People’s Party during elections, refrain from oppositional
                                                                                    263

activities and keep intracommunity frictions to a minimum. This latter is
particularly important, as one of the bases of the regime’s legitimacy is that it
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is the key to stability and peaceful development in Cambodia (Strangio 2014,
84, 98, 114).

There is a single Mufti in the country who, in principle, represents the entire
Sunni population. Oknha Kamaruddin bin Yusof was appointed to the
position in 1996 by Prime Minister Hun Sen with whom he enjoys a good
working relationship. The Imam San community is headed by the Ong Gnur
Mat Sa and possesses separate religious and educational institutions from
the majority Sunnis.

The main source of the Mufti’s influence as the highest-ranking official in the
state’s Islamic bureaucracy among the Cambodian Muslims is his access to
the Cambodian ruling elite. The latter ensures that projects initiated by the
Mufti enjoy state support. The Mufti also oversees the Annikmah school
network and has a good relationship with Malaysian benefactors, which
considerably increases his standing among the Muslim community. The
Annikmah network is made up of a number of madrasas that use Malay as a
language of study and implement the curriculum of Yayasan Islam Kelantan,
a school network maintained by the government of Kelantan, one of the
member states of Malaysia (Blengsli 2009, 189–190). Being a large
organization, Annikmah provides the Mufti with a pool of supporters and the
resources to support and promote Muslim leaders who fill important positions
as religious functionaries and bureaucrats in the country’s Islamic institutional
system. The Mufti also has strong ties to several Malaysian private donors          Zoltan Pall, Alberto Pérez Pereiro
and NGOs. Through these contacts, he is able to provide his clients with
financial resources to carry out various charity and religious activities.

Since the 1990s, a vast number of foreign NGOs (mostly nonreligious) have
become established in Cambodia. In fact, with around three thousand NGOs,
the country has one of the highest numbers of NGOs per capita in the world
(Domashneva 2013). Several of these are Islamic organizations based in the
Gulf monarchies and Malaysia. These Muslim NGOs often serve as gateways
for Cambodian Muslims to become acquainted with transnational Islamic
                                                                                    264

movements. The Muslim Brotherhood established its presence when the
Kuwaiti charity Rahma International started its activities in Cambodia in the
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mid-2000s.3 Rahma International has a multistory headquarters in Phnom
Penh, which supervises 25 boarding schools that provide education to around
five thousand students. It also maintains two dormitories in Phnom Penh
where 140 male and female Muslim university students can live for free while
pursuing their studies. Rahma International has also established several
clinics in rural Muslim villages – these are also open to Khmer Buddhists.

Unlike the Salafis (discussed later), the Muslim Brotherhood in Cambodia
stays away from politics almost entirely. As Rahma International’s director
explained to the authors, the movement’s priority is breeding a number of
well-educated cadres who in time can be leading members of the Muslim
community. Involvement in politics will be more feasible once there is a
strong organization available with solid human resources.4 That said, Rahma
International has a good relationship with the authorities. For example, if the
charity opens a clinic, school or housing area for poor people Cambodian
officials appear to give their seal of approval as well as to receive thanks for
their facilitation of the project5 (Fresh News 2018).

Jama‘at al-Tabligh (or Tabligh as it is commonly called) is perhaps the most
popular Islamic movement in Cambodia. Its origins go back to 1920s British
India but they have since spread worldwide. The Tabligh movement is
hierarchically organized, and each member has to spend three days of the
month on a khuruj (proselytizing tour). The movement’s goal is to re-
Islamize society by urging Muslims to pay more attention to the example of         Zoltan Pall, Alberto Pérez Pereiro
the Prophet and make more earnest efforts in the maintenance of ritual
practices (Noor 2012).

The Tabligh appeared in Cambodia in 1989, after the departure of the
Vietnamese troops, when Sulaiman Ibrahim, a Cham who joined the
movement in Malaysia in the 1980s returned and began proselytizing. His
efforts were financially supported by Malaysian donors, and also Cambodians
who resided in the United States (Collins 1995, 94–95). This material support
enabled the Cambodian Tabligh to establish a major center in Phum Trea in
                                                                                   265

Tbung Khmum province. The movement quickly grew and today it dominates
the Muslim religious landscape of several provinces.
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Tabligh communities in Cambodia are closely connected to Malaysia and the
Malay speaking parts of South Thailand, with Tabligh members from these
areas frequently perform khuruj in Cambodia, and many Cambodian Tabligh
travelling to Southern Thailand and Malaysia for religious studies in Yala,
Kelantan, and Terengganu.6 Since the movement avoids any kind of
interference in Cambodian politics the government also grants freedom for its
networking activities in the country.

Despite being known as a puritan and reformist movement, Tabligh Jama’at’s
pool of supporters mainly come from the conservative, Shafi‘i madhhab. The
reason for Tabligh’s appeal in this community goes back to both the
movement’s emphasis on global Islamic brotherhood and the acceptance of
certain popular religious practices among Cambodian Muslims, such as
celebrating the mawlid (Prophet’s birthday).

Salafism is the second largest Islamic movement after Tabligh. It appeared in
Cambodia in the early 1990s when a number of Gulf-based Islamic NGOs set
up educational and proselytizing networks in the country (Pall and Pérez
2020). Salafis advocate a literal interpretation of the Qur’an and the Sunna
(prophetic tradition), and they privilege direct interpretation of canonical
hadith without subordinating their judgments to any particular juridical
tradition (Gauvain 2012; Pall 2018). Therefore, Salafis generally regard
rituals and religious practices which are not explicitly mentioned in the
scripture as illegitimate innovations. They insist that Muslims need to break      Zoltan Pall, Alberto Pérez Pereiro
with the customs and rituals they consider their ancestors to have added to the
religion. While Salafism may appear ideologically rigid in principle, they
have demonstrated a willingness to be pragmatic in the face of the exigencies
of the social and political context. Although Salafis often discourage political
participation, in Cambodia, in order to secure political favor and autonomy
for their institutions, they mobilize voters for the Cambodian People’s Party
during elections (Pall and Pérez 2020, 261).

Currently, the backbone of the Salafi movement is the network of 33 religious
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schools throughout the country maintained by the Kuwaiti Jamai‘yyat Ihya’
al-Turath al-Islami (Society for the Revival of Islamic Heritage). These
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schools provide both religious instruction and the Cambodian national
curriculum and are popular because the instruction is considered to be of good
quality (Pall and Pérez 2020, 249–254). Due to the numerous graduates of
these school networks and the proselytization activities of the Salafi religious
specialists, there is an emerging community of Cambodian Muslims, who
might not subscribe completely to all the rulings (such as the prohibition of
listening to music, prohibition of smoking), nevertheless, they sympathize
with its literalist approach and the rejection of following a madhhab, read
Salafi religious literature and prefer to learn Arabic and English rather than
Malay (Pall and Pérez 2020, 258). This essentially divided Cambodian Sunnis
into two major categories: traditionalists, or those who follow a madhhab
(overwhelmingly the Shafi‘i)7, and the sympathizers of the Salafis.

Most of the religious specialists or ustaz who do not identify with either the
Tabligh or Salafi movements are products of either Malaysian or local
educational institutions which follow the Shafi‘i madhhab. The former are
usually traditional pondoks (madrasas that only teach a religious curriculum
based on Shafi‘i books), state colleges or Islamic private schools. The latter
are typically schools of the Annikmah network. Some ustaz have received
university degrees in Malaysia, or from al-Azhar in Egypt with scholarships
mediated by the Mufti.

The Cambodian Muslim Social Media Scene
                                                                                   Zoltan Pall, Alberto Pérez Pereiro
Among Cambodians in general, Facebook is by far the most popular social
media platform with a more limited Instagram and Twitter presence.8 The
Cambodian government practices surveillance of social media. Reportedly,
Facebook posts critical of the government have led to arrests (Cambodian
Center for Independent Media 2017, 10). Local leaders such as village chiefs
in the rural areas also survey the social media activities of the inhabitants of
their settlement in order to prevent oppositional activities and social discord
(Jack et al. 2021, 15–16). Cambodian Muslim groups and institutions also
primarily use Facebook to disseminate their information and organize
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events online.
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Interestingly, the divisions of the online sphere among the Muslim minority
do not map onto the disposition of religious communities on the ground.
Salafis are by far the most active on social media followed by the numerically
much smaller Imam San. The Tablighi Jama’at, by contrast, have only a
minimal online footprint (for reasons that are discussed in more detail below).
Our research uncovered one explicitly Tabligh related Cambodian Facebook
page which was a travelogue of proselytizing trips, and which has not been
updated since 2017. This does not mean though that Tabligh members do not
observe the social media scene. They often have private Facebook accounts
and some of them regularly follow the online activities of their main
opponents, the Salafis.9

Government institutions, such as the office of the Mufti operate numerous
Facebook sites. Yet, these sites are rarely concerned with issues related to
belief and religious practices. Rather, they update the community with the
most recent sociopolitical developments concerning Cambodian Muslims and
announce their successes in attracting foreign aid and realizing development
projects in their community. These include schools and wells built, medical
services offered in the countryside and disaster relief for villages stricken by
floods.

One obvious feature of the Facebook activities of Cambodian Muslim groups
is that communication is largely unidirectional. Active Facebook discussions
and debates occur rarely, and if they do, the postings touch issues of ritual      Zoltan Pall, Alberto Pérez Pereiro
worship such as the mawlid (celebration of the birthday of the Prophet). In the
following sections, we will examine some popular Salafi and Imam San
Facebook sites, and the ongoing online debates on the mawlid, as well as the
online absence of the Tabligh.

Salafis on social media

According to Salafis, the Muslim population of Cambodia is deficient in its
practice of religion. While most in the community know how to pray and fast,
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they carry out their religious obligations incorrectly. This includes basic
aspects of the religion, such as conducting prayer in the way prescribed by the
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Shafi‘i madhab, and not the way which Salafis regard correct.10 Other
examples of “deviation” that Salafis identify are ziyarah (pilgrimage to the
graves of saints) and the celebration of the mawlid (Prophet Muhammad’s
birthday). As the majority of Muslims belong to the Cham ethnic group,
Cham traditions, such as spirit possession rituals, are also a target of
the Salafis.

As several Salafi ustaz expressed, outright and direct criticism of the
abovementioned practices would be counterproductive and would only lead
to violent confrontations like the Tabligh–Salafi clashes of the 1990s and
early 2000s. At that time, groups of Salafis and Tabligh followers were
competing for influence in the Muslim majority areas. In many cases, they
attempted to take over mosques from each other in violent means and expel
each other from villages and urban districts. The violence severely tarnished
the image of Muslims in front of the Khmer Buddhist majority, and it took
a long time and serious effort from the Mufti to reconcile the parties.11

Understandably, most Muslims want to prevent confrontations from erupting
in the future. Furthermore, the ruling Cambodian People’s Party, which
heavily disapproves of intra-Muslim confrontations12, is an important source
of patronage for Salafis. Although many Muslim leaders themselves might
not be active users of social media, they can be expected to be kept abreast of
events in the online sphere by their more tech-engaged assistants or family
members.                                                                          Zoltan Pall, Alberto Pérez Pereiro

As Ustaz Ahmad, a young Salafi preacher, has explained in an interview,
directly debating with the older generations is counterproductive. Salafis are
better off spending their energy and resources by reaching out to the young
and more educated generations who use smartphones and social media.13
According to him, young people should be educated on how to live an Islamic
lifestyle and their “incorrect” practices should be replaced by the ones
described in the scripture. The Salafi Facebook groups reflect these attempts.
Instead of explicitly voicing political or critical statements towards other
                                                                                  269

Muslim groups their focus is directing Cambodian Muslims to transform their
lifestyles and daily religious practices. These Facebook groups are usually
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run by an NGO or an individual who can be linked to an NGO. The postings
are overwhelmingly focusing on matters of faith, correct religious practice,
food, and social life.

The Facebook group run by a Saudi funded NGO, the Islamic Educational
Forum, is a good example here. Islamic Educational Forum was established
by Ustaz Muhammad bin Abu Bakar, based in Siem Reap, a graduate of the
Islamic University of Medina. He receives funding directly from the Saudi
Ministry of Islamic Affairs from which he is able to pay the salaries of nine
other preachers who live in different regions of the country and carry out
various preaching activities.14 When they give a lecture somewhere in
Cambodia, it is often posted on Islamic Educational Forum’s Facebook page.
The topics reflect debates and discussions that are current in the Muslim
community or addressed by the preachers of Islamic Educational Forum in
their offline religious lessons.

As an example, Islamic Educational Forum published the hadith (Figure 1):

                                                                                Zoltan Pall, Alberto Pérez Pereiro
                                                                                270

           Figure 1: “Satan flees the house where Surat al-Baqara is read”
                        (Islamic Educational Forum 2020a).
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A Khmer langue explanation is provided to the Arabic text that makes people
aware that Satan is indeed real and can cause “weird things to happen in
people’s houses.”15 Muslims can prevent him from entering their homes
by frequently reciting verses from Surat al-Baqara. Two other posts teach
Muslims what kind of du‘a (prayer) and hadith to recite before sleeping,
arguing that they receive merit for doing this. Citing a hadith, another
post urges parents to frequently say “barak Allah fik (God bless you)”
to their children in order to speed their recovery when they are sick.

Another Facebook group is Muslim Stung Treng (a reference to a province
in the north of Cambodia). The site is run by Salafi ustaz who, like Islamic
Educational Forum, frequently posts hadith quotations with Khmer
translations. He also posts videos where he speaks about issues such as
Muslim parenting practices. The images of this page are rather interesting
as the posts often include photos that obviously have been taken in Gulf
countries (Figure 2). As Pall and Pérez (2020, 258) show, in the Cambodian
Salafi discourse, visitors from Saudi Arabia and Kuwait are often presented as
exemplary Muslims due to their dress, public behavior, and use of the Arabic
language.

                                                                                 Zoltan Pall, Alberto Pérez Pereiro
                                                                                 271

         Figure 2: Praying Muslims in the Gulf (Muslim Stung Treng 2020a).
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The Salafi sites also offer advice regarding the proper Muslim diet; what to eat
and how to consume the meal in an Islamic way. For example, both Islamic
Educational Forum and Muslim Stung Treng publish video lectures on what
is haram and what is halal to consume (Islamic Educational Forum 2020b).
They also publish numerous hadith quotations regarding what to do before,
during, and after consuming the meals (Muslim Stung Treng 2020b).

In short, Salafis mostly focus on religious conduct in their social media
discourse and employ an excavation of the prophetic tradition to define what
the ideal Homo Islamicus should look like and urge the believers to fully
embrace the scripture in order to achieve this ideal.

Proponents of Cham tradition

Many Muslims who participate in transnational Islamic movements tend
to distance themselves from Cham traditions and customs and replace them
with “proper” Islamic teachings. Yet others, primarily the members of the
Imam San community, argue for the retention and cultivation of Cham
language and culture. While identifying as Muslims, they often voice that
they do not consider “the religion as practiced by Arabs and other foreigners”
to be more correct than their own16 but hold that their own particular,
and in many cases unique, Islamic practices are also legitimate.

In fact, this community has been shaped by engagement and debates with             Zoltan Pall, Alberto Pérez Pereiro
Sunni Muslims. The establishment of the institutional framework and the
striving for state recognition is a result of the fear of the members of the
community that the expansion of Islamic movements and schools of thought
will result in the disappearance of the Islamic tradition of the Imam San.

In the past three decades, an educated class has begun to emerge among
the Imam San, much as it has in other Muslim communities. Some of
these young university students and graduates became concerned about
the consequences of Islamic preaching on not only their religious but
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cultural identity as well. As we have described in the previous section,
both the Tabligh and the Salafis urge the Cham to get rid of most of their
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cultural artifacts in order to join the umma in a pure state. Some of these
Imam San youth began organizing for the protection of their identity
about two decades ago (Pérez 2012, 72–79).17 Their activities included
organizing museum visits, discussion groups, and promoting religious
and cultural events. They soon became active on social media as well.

The Facebook pages launched by this movement regularly post images of
traditional Cham celebrations and rituals, and also present the translations
and explain the meaning of old manuscripts. Interestingly, the text of the
posts is almost exclusively in Khmer. This is because the Imam San do not
study Arabic or Malay in the same way as other Muslims in the country,
and while they mostly speak the Cham language among themselves,
they tend to use the Khmer language in written communication. They
learn Khmer at school and not Cham, which is not yet even properly
standardized, therefore, they are in most cases literate only in Khmer, and in
some cases English (which is obligatory to learn at school).

Several posts published recitations
of ancient Cham poems which are
basically codes of conduct for men
and women. The Kaboun Ong Chen
(The Law of Men) and other similar
poems teach the Cham how to live
a virtuous life. Popularizing these                                                       Zoltan Pall, Alberto Pérez Pereiro
poems aims to take out the wind
from the sails of Sunni Muslims in
their quest to convert the Imam
San and inform the latter that
the Imam San tradition also
provides elaborate instructions
regarding an ethical conduct of
life. Other posts include images
about rituals such as the mawlid                            Figure 3: Imam San mawlid
                                                                                          273

(see Figure 3) or mawlid phnom,                        procession (Cham Kan Imam San of
the commemoration of the founder                                   Cambodia 2020).
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of their community, Imam San. The explanations are exclusively in
Khmer, and they always call for the Imam San followers not to forget
their heritage. (Cham Kan Imam San of Cambodia 2018–20).18

Some of the Cham who are not Imam San followers but Sunni Muslims
also strive to promote the use of the Cham language and some of the
Cham traditions, but these activities are strongly connected to religious
communication and education. The main online forum for this is Cham’s
Language and Communication (2013). It is unclear who are the administrators
of the site, but seemingly Cambodian and Vietnamese Cham Sunnis, and
those who live in Malaysia, North America, and western Europe are active in
posting on it. The cover photo of the page suggests this attempt to include the
Sunni Cham living in multiple nations. Five abstract human figures stand next
to each other and above them, in speech bubbles, it is written in five different
languages that “I like to speak Cham language [sic]” (Figure 4).

                                                                                   Zoltan Pall, Alberto Pérez Pereiro

   Figure 4: The cover photo of Cham’s Language and Communication Facebook page
                   (Cham’s Language and Communication 2018).

The page overwhelmingly appears to be a forum of traditionalist Muslims
without the involvement of either Salafis or Imam San. Many of the
posts are translations of Qur’an verses and religious texts into the Cham
language written in Jawi, a version of the Arabic script modified to
accommodate the Cham language, very similar but not identical to the
                                                                                   274

Jawi script used to write Malay. Not all of the posts are religious. Some
are related to Cham grammar, culture, and food. The Islam related topics
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include religious lectures of traditionalist Sunni Cham scholars from
Cambodia, Vietnam, and Malaysia, and Qur’an commentaries in Cham.

These abovementioned Facebook pages also do not contain much criticism
against other Islamic groups and those who consider the Cham traditions
un-Islamic also rarely make a comment voicing their opinion. This has
the same reason why the Salafis do not debate the traditionalists and the
Tabligh openly: the attempt to avoid confrontation and the losing of state
patronage. Salafis and Tabligh members for example often live side by side
with the Imam San or Sunnis who are proponents of the Cham traditions.
They might recognize each other from Facebook comments, which could
lead to discord.

Contentious issues

Debates on social media are relatively few but do occur from time to time,
mostly around the issue of the mawlid (the birthday of the Prophet Muhammad).
Mawlid is highly contested in the contemporary Muslim world. In the
premodern era, the majority of Muslim scholars regarded it as bid‘a hasana
(praiseworthy innovation) and they only criticized certain elements of the
festivities such as drinking wine or prostitution (Schielke 2007, 326). Mawlid
became a contentious issue in the 19th century, especially in Egypt, during the
struggles for creating modern nation-states. Intellectuals at that time argued
that a modern nation needs a rationalized system of belief and worship and        Zoltan Pall, Alberto Pérez Pereiro
for them, mawlid represented backwardness (Schielke 2007, 328–339).

Islamic reformists, as outlined above, recommended restrictions of the way
mawlid could be celebrated (Schussman 1998, 229–230). However, Salafis
today entirely forbid the celebration arguing that the Prophet himself did
not celebrate his own birthday. Their position is that bid’a hasana does not
apply in matters of worship, therefore there is no legitimate foundation for
this event (Lauzière 2015, 6, 10). Unlike Salafis, madhhab-based Muslims
mostly regard mawlid as permissible, although scholars do not necessarily
                                                                                  275

agree on the way celebrations should be performed (Schussman 1998).
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In contemporary Cambodia, mawlid is in the center of intra-Muslim
cleavages. For the Imam San community, the Prophet’s birthday is one
of the most important yearly religious events (Pérez 2012, 128–132).
The mawlid remains important to traditionalist Sunni Muslims although
their mode of celebration now more closely resembles what is typical in
the Malay world, that is, a communal meal accompanied by prayers and
in some cases a religious procession. Today, whether or not a Muslim
celebrates mawlid is a common litmus test for distinguishing Salafis from
the rest (Stock 2016, 791; Bruckmayr 2019, 190–191, 330).

Unlike in the case of other issues where the opinions of the Islamic groups
differ, in the case of the mawlid, Cambodian Muslims do not entirely keep
silent on Facebook. It is the most visible religious event for the Cambodian
Muslim public. As several reformist minded Cambodian Muslims expressed,
not raising their voice to the mawlid would be something like denying
their religion and identity, even if they can look over other issues.19

The most spectacular among the
Cambodian mawlid celebrations is
held by the Imam San community,
which involves a procession to
the mosque rather than the simple
communal meals common in
traditionalist Muslim communities                                                           Zoltan Pall, Alberto Pérez Pereiro
that observe mawlid. The Cambodian
Muslim Media Center, an NGO
focusing on publishing the current
social and cultural developments
of Muslims in the country,20 posts
every year on mawlid celebrations
on its Facebook page. An especially
interesting set of photos was posted
during mawlid in 2015 on the Imam                Figure 5: Carrying traditional Cham cake
                                                                                            276

San celebrations (Figure 5). In one             during a 2015 Imam San mawlid celebration
of the photos, a number of men are               (Cambodian Muslim Media Center 2015).
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carrying the traditional Cham mawlid cakes. Beside them, an apparently
Sunni Muslim woman is walking with a headscarf resembling the ones used
in Malaysia or the Middle East and not what Imam San women usually wear.

The appearance of a Sunni Muslim in a photo of an Imam San mawlid or
other rituals is not necessarily unique. While the main Sunni movements and
schools of thought intend to get rid of Cham traditions, many Sunni Cham
are actually reluctant to give up their traditions. Nevertheless, the posting of
the photo sparked a debate especially between Sunnis who are proponents of
celebrating the mawlid, and those who are against it. (Cambodian Muslim
Media Center 2015)

Interestingly, several apparently Sunni Muslims left encouraging comments
such as “ancient traditions well preserved” while others called the
celebration deviant or entirely not part of Islam. While some argued that
the mawlid is not mentioned in the Qur’an and Sunna, others answered
that Muslims around the world “follow the scripture but also have their
culture,” therefore, there is nothing wrong with the Imam San mawlid
celebrations. Another commenter wrote that what the Imam San followers
are doing in the picture is making a sacrifice, which is only permissible
in Islam during ‘aid al-adha. Someone replied that in fact what is
happening in the picture is not sacrifice and asked: “Is sharing cakes and
having fun a sacrifice to you?” (Cambodian Muslim Media Center 2015)
                                                                                   Zoltan Pall, Alberto Pérez Pereiro
A Cham Muslim woman accused the Imam San that they are just
following blindly whatever tradition they inherited. An apparent Imam
San follower urged the woman to study Cham scripts, as “religious
matters are elaborated in Cham manuscripts. No blind following is
going on there.” (Cambodian Muslim Media Center 2015).

A similar debate happened on another mawlid post published by the
Cambodian Muslim Media Center in 2020. In Raka, an overwhelmingly
Shafi‘i village in Kampong Cham province, young educated Malaysian hakim
                                                                                   277

(Muslim village chief in Cambodia) introduced a style of mawlid celebration
that resembles the way the Prophet’s birth is commemorated in Malaysia.
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During the event, a procession occurs where the believers dress in traditional
Cham dress and go around the village chanting and playing music. After
prayer and a ceramah (sermon) in the mosque, the consumption of lavish
meals follows in one of the community spaces of the village (Cambodian
Muslim Media Center 2020). This style of mawlid celebration is very different
from the usual ones in Cham Sunni villages and urban districts since the latter
is rather modest with the members of the community coming together in the
mosque and then in the house of each other for consumption of food.

Over two hundred comments appeared in just a few hours under the post that
consisted of a photo report on the Raka mawlid event. There were a number
of Salafi arguments presented against the mawlid, and those who defend this
kind of celebration responded. Others, however, while they saw celebrating
the mawlid acceptable, criticized the way it was celebrated. They argued that
there are indigenous Cham ways to celebrate and there is no need to import
something like this from Malaysia.

Staying offline: the Tabligh

A cursory comparison of the presence of Islamic institutions and
organizations in Cambodia on the one hand, and their levels of activity in
the online world on the other, quickly reveals the glaring near-absence of the
Tabligh in the latter. Although the Tabligh are the most influential Islamic
movement in the Cambodian countryside, they have made few attempts to             Zoltan Pall, Alberto Pérez Pereiro
take advantage of online platforms to promote their message. This can be
explained by the characteristics of their priorities and preoccupations.

For Tabligh, face-to-face preaching is of central importance. In fact, having a
physical presence in the Muslim communities where they are preaching and
sharing their daily lives provides the raison d’être of the movement. As
Arsalan Khan (2018, 57) puts it, “in order to be efficacious, however, dawat21
must be conducted in precisely the form that it was conducted by the Prophet
and his Companions. In other words, the method (tariqa) or form of dawat is
                                                                                  278

itself sacred.”
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In Cambodia, participants of Tabligh arrive from a range of countries, such as
Malaysia, Thailand, Indonesia, Bangladesh, and Pakistan to carry out khuruj
in Muslim communities. Usually, they fly into Phnom Phenh and then either
take the southwest route towards Kep, Kampot, and Koh Kong before crossing
to Thailand or go northwards to Kampong Cham, Tbung Khmum, Pursat,
and Battambang.22 Wherever they stop, the men collectively stay in the local
markaz (center) or a mosque while the women stay in someone’s house.

Besides providing religious instruction and reminders to observe one’s
religious obligations, the Tabligh preachers immerse themselves in the
more mundane aspects of local life – preparing food with locals, visiting
homes, and counselling people on worldly matters, just as, according to
them, the Prophet did (Khan 2018, 57). This type of proselytization is
hardly replaceable with social media activities, and this might explain why
Cambodian Tablighis have a scarce Facebook presence as participants of
the movement, even as many of them maintain personal pages (see also the
article of Kuncoro about the social media uses of Indonesian Tabligh in this
special issue; 2021). Because of this, Tabligh does not have a significant
role in the complex politics of Cambodia’s Muslim social media scene.

Discussion and Conclusion: Debates and their Absence

Unlike the Tabligh, Salafis are exceptionally active online worldwide. In
fact, they were the pioneers of carrying out da‘wa online well ahead of          Zoltan Pall, Alberto Pérez Pereiro
other, even larger Muslim groups (Iqbal 2014). For Salafis da‘wa means
chiefly transmitting uncorrupted knowledge; the way the salaf (pious
ancestors, the first three generations of Islam) believed and practiced
Islam. To do this any vehicle is acceptable including online tools.

The use of social media to disseminate information about religious belief
and practice by the Salafis contrasts sharply with what one encounters on
the Facebook pages of traditionalist Muslims. Traditionalist Facebook pages
like those pages associated with national-level Muslim intuitions, such as
                                                                                 279

the Office of the Mufti, are more likely to present recent challenges and
achievements in economic and social development in Muslim communities.
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This is no wonder since the Mufti’s power lies in his connections to the
prime minister of Cambodia and his dense social networks in Malaysia
which enables him to implement development and educational projects.

Furthermore, the Mufti has also positioned himself as a person who
unites the Cambodian Muslim community and has made efforts to bring
the Salafis and the Tabligh under the umbrella of the establishment
(Mohan and Sonyka 2014). This may make it counterproductive to
publish theological positions on social media that might alienate
some segments of the Muslim community (perhaps the Salafis, as
the Mufti himself is Shafi‘i and known to be close to the Tabligh).

The Muslim Brotherhood also has not set up any Cambodian da‘wa
oriented websites. Only Rahma International has a site that consists of
sporadic posts about news related to their humanitarian activities in the
country. These usually include photos and short commentaries about
opening a school, distribution of food – the kinds of development-
focused presentation of the organization common among traditionalist
Muslims. The reason is that the Brotherhood has not announced its
presence as a movement in Cambodia since they are still in the early
phases of building up their network in the country.23As observers
of the Muslim Brotherhood elsewhere explain, the movement puts
its main emphasis on having a robust organization. Proselytization
among the larger population only starts when a solid nucleus of this         Zoltan Pall, Alberto Pérez Pereiro
organizational structure has been established (al-Anani 2016, 99–117).

Cambodia’s Islamic social media scene, which has only recently
become a significant phenomenon, shows different dynamics from its
counterparts in Indonesia and Malaysia. The most striking difference
lies in the fact that theological debates are almost missing. This invites
us to consider why this should be the case despite the existence of a
diverse and fragmented Islamic scene in the country. The answer goes
back to the interpenetration of Cambodia’s religious field by the state
                                                                             280

and the ruling party and the latter’s treatment of a minority religion.
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The Muslim minority in Cambodia has to deal with an authoritarian
setting in a country with a violent history where Muslims were particularly
affected. The political and the Islamic fields are closely connected;
Islam is institutionalized, and the Islamic establishment and the different
groups depend on the patronage of the ruling elite. The latter legitimizes
its rule by the claim that it assures social harmony in a country with a
recent history of extreme violence. Intra-Muslim dissent or clashes would
weaken this narrative, keeping social harmony in the interest of all Islamic
actors in order to avoid coming under suspicion or investigation, and stay
in the good graces of the Cambodian People’s Party. This complexity is
made manifest in the online realm because of the surveillance of social
media posts by the state and religious authorities as part of these broader
efforts to maintain the state narrative of order and social harmony.

Those who proselytize online tend to limit themselves to general issues
without reference to the other Islamic groups in the country with which
they disagree. Salafis concern themselves with how Muslims should
conduct their lives in accordance with their understanding of the scripture.
The Imam San focus on preserving and reviving their religious traditions
on social media, while some Cham Sunnis strive to preserve the Cham
language written in Arabic characters. All of this occurs without the direct
criticism of one group by another with the notable exception of mawlid
which does inspire serious and at times heated debate with Salafis and their
sympathizers post critical comments and traditionalist Muslim respond in           Zoltan Pall, Alberto Pérez Pereiro
kind. These debates neither resulted in offline clashes nor prolonged online
war of words and thus seem to be tolerated by the regime.

Not all Islamic groups have a significant online presence. The Tabligh privilege
the face-to-face method of proselytization as conducted by the Prophet, and
for this reason have shown little interest in expanding their da‘wa online.
This may change however as COVID-19 travel restrictions make this type
of interaction impractical or impossible. As for the Muslim Brotherhood, it
sees its activities in Cambodia as being in a building phase with a focus on
                                                                                   281

the implementation of humanitarian projects rather than online da‘wa.
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We can conclude that for now, debates on Cambodia’s social media scene
remain largely muted and are superseded by unidirectional forms of
communication. Nevertheless, the theological divides in the community that
potentially could become reflected in the online sphere clearly do exist, as they
do in other Southeast Asian countries with a sizable Muslim population, but
for the moment the close connection between the political and the religious
fields decreases the expression of diverse opinions on social media.

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