EN WEEK 2018 PLANNING GUIDE - EMERGENCY NURSES WEEK October 7-13, 2018 - Emergency Nurses Association
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EN WEEK 2018 PLANNING GUIDE EMERGENCY NURSES WEEK™ October 7–13, 2018 EMERGENCY NURSES DAY® Wednesday, October 10, 2018
EN WEEK 2018 PLANNING GUIDE
Table of Contents
Certificate of Appreciation............................................................................................3
Digital Ads........................................................................................................................ 4
Email Template.................................................................................................................5
Poster................................................................................................................................ 6
Thank You Cards..............................................................................................................7
Emergency Nurses Week Event Ideas........................................................................8
Tips for Working with the Media................................................................................. 9
Social Media..................................................................................................................... 11
Additional Ways to Celebrate..................................................................................... 12
Additional Resources.................................................................................................... 14
Sample Gubernatorial/Mayoral Proclamation
Sample Press Release
2
EN WEEK 2018 PLANNING GUIDE
Certificate of Appreciation
Show your colleagues how much you appreciate their commitment to their community
and compassionate care with this certificate. Print and distribute to your team!
Celebrating
Emergency Nurses Week™
October 7-13, 2018
In recognition of your commitment to
exemplary emergency care.
We thank you for being an EmpowerED nurse
dedicated to safe practice and safe care.
Download
8.5” x 11”
High-resolution PDF
Printing Instructions:
Please use standard 8.5” x 11” white paper.
For professional printing, please download and send the file to the printer. This is a high-resolution
print-ready PDF that a professional printing company requires for production.
3
EN WEEK 2018 PLANNING GUIDE
Digital Ads
Display the Emergency Nurses Week digital ads on your hospital’s website or use
in electronic media.
Download
180 x 150 pixels
Web Ready JPG
Download
300 x 250 pixels
Web Ready JPG
Download
728 x 90 pixels
Web Ready JPG
Download
160 x 600 pixels
Web Ready JPG
4
EN WEEK 2018 PLANNING GUIDE
Email Template
Let all your colleagues know it’s Emergency Nurses Week by customizing this email template.
It’s professionally written and designed to explain the importance of Emergency Nurses Week.
While we appreciate emergency nurses year round, we wanted to take a special moment
this Emergency Nurses Week to recognize you for all that you bring to the front lines
of emergency care. This Emergency Nurses Week, [insert text here] would like to thank
our EmpowerED nurses for their commitment to Safe Practice, Safe Care. You deserve
recognition for your unwavering commitment to superior patient care.
[Personalized text here]
Download
600 x 200 pixels
Web Ready JPG
5EN WEEK 2018 PLANNING GUIDE
Poster
Display the Emergency Nurses Week poster in your hospital’s public areas.
EMERGENCY NURSES WEEK™ EMERGENCY NURSES DAY®
October 7–13, 2018 October 10, 2018
www.ena.org/enweek
Download Download
20.625” x 15.75” (with bleed & crop marks) 11” x 17” (for printing by your hospital)
High-resolution PDF High-resolution PDF
Printing Instructions:
For professional printing, please download the version with bleeds and crop marks, then send the file
to the printer. This is a high-resolution print-ready PDF that a professional printing company requires
for production.
6EN WEEK 2018 PLANNING GUIDE
October 10, 2018 October 7-13, 2018
Emergency Nurses Day® Emergency Nurses Week™
#ENWeek
www.ena.org/enweek
Thank You Cards
We’ve designed two thank you cards that are easy to print and deliver to your staff or to colleagues
during Emergency Nurses Week. There’s room to write a custom message for each recipient.
Front
Thank You!
Thank you for being an EmpowerED nurse
dedicated to safe practice and safe care.
We thank you for caring for our patients.
Thank you for empowering me to become a
better nurse. You are an example of what an
EmpowerED nurse should be.
Inside — Hospital Thank You
Inside — Colleague Card
Download Hospital Card Download Colleague Card
6” x 4” (folded), 6” x 8” (flat) 6” x 4” (folded), 6” x 8” (flat)
High-resolution PDF High-resolution PDF
Printing Instructions:
The thank you card is printed on 6”x8” paper that will be folded in half to make a 4”x6” card.
For printing at home or in your office, please load note card paper (6”x8”) into your printer, print
both sides of the document, and then fold in half.
For professional printing, please download and send the file to the printer. This is a high-resolution
print-ready PDF that a professional printing company requires for production.
7EN WEEK 2018 PLANNING GUIDE
Emergency Nurses Week Event Ideas
Speeches, Lectures, and Presentations
Safety presentations will engage the public in discussions about injury prevention and emergency
healthcare. Offer to give presentations to:
þþ Students at local high schools, colleges, and universities
þþ Members of civic clubs and social groups
þþ Local businesses
þþ Attendees at chamber of commerce breakfast meetings
Offer to provide businesses and schools with brochures or handouts on injury prevention for
distribution in cafeterias, employee newsletters, student newspapers, bulletin boards, and employee
lounges. Include your hospital’s contact information for people to call for more information.
Several other observances are held in October, so consider tying your presentation or event to:
þþ Domestic Violence Awareness Month
þþ National Bullying Prevention Month
þþ Talk About Your Medicines Month
þþ Mental Illness Awareness Week (October 7–13)
þþ Fire Prevention Week (October 7-13)
þþ National Teen Driver Safety Week (October 21-27)
Health and Wellness Fairs
Promote wellness, injury prevention, and emergency nursing by participating in employee
health fairs given by local businesses. Perform blood pressure screenings and give first aid
demonstrations at local businesses, shopping malls, high schools, or colleges.
Open Houses
Host an emergency department open house tour. Submit a notice of the event to local newspapers
for their calendar listings. Invite hospital staff, area business leaders, the public, news media, and
community service providers. Discuss injury prevention initiatives and encourage attendees to
hold injury prevention programs in their workplaces. Offer assistance in starting those programs.
Distribute Safety and Emergency Care Information
Set up a table in the hospital lobby, perhaps staffed by emergency department nurses, and
distribute emergency care and injury prevention information.
School Events
Invite local school counselors to the emergency department to participate in an injury prevention
presentation, or coordinate with local schools, PTOs, or park districts to host an injury prevention
program in your community. For younger children, contact day-care providers and offer to present
an onsite Teddy Bear Clinic to help the children understand the roles of hospital personnel and
envision a visit to the emergency department.
8EN WEEK 2018 PLANNING GUIDE
Tips for Working with the Media
Content Ideas
Your hospital’s public affairs department may want to prepare a news release highlighting
the activities and successes your hospital, chapter, or state council has had over the past year.
Or you can write your own press release using the sample news release we’ve provided.
Highlight a staff member who exemplifies the definition of an EmpowerED nurse. Recognize
employers in the community who have supported emergency nursing or injury prevention
programs. Feature a person from the community who has been personally impacted by
emergency nursing. Your hospital’s public affairs department may want to coordinate activities
by enlisting the mayor’s or governor’s office and your local chamber of commerce as cosponsors
of the event.
Letters to the Editor
Most newspapers accept letters to the editor. This is an excellent opportunity to present your
perspective on important issues related to emergency nursing and injury prevention. Here are
some guidelines for preparing letters to the editor:
þþ Select and write about a single relevant subject or issue. It might help to make an outline
of the important points of the issue you’re writing about before you begin your letter.
þþ Keep it short and simple. Convey your story simply and succinctly. Most newspapers have
word limits of between 300 and 500 words. Check your local newspaper’s website for its
letters guidelines.
þþ Provide a brief overview of the situation. Remember that you are expressing your opinion
on a topic about which some readers may not be familiar. You have to provide enough
background information so readers know what you are talking about.
þþ Don’t overdo the numbers. If you have them, include statistics or study results to support
your argument, but be careful not to forget your original purpose in writing the letter. It’s your
opinion that counts, not the statistics.
þþ Make sure that your letter has local relevance. One truism in news is that “all news is local.”
Injury prevention and emergency healthcare impact people locally, so be sure to relate your
letter to something of local interest to the reader.
9EN WEEK 2018 PLANNING GUIDE
Tips for Working with the Media
Media Opportunities
Enlist the assistance of your hospital’s public relations or public affairs department to:
þþ Tape panel discussions for broadcast through local TV or radio outlets about community
health and safety to help listeners and viewers understand the impact of emergency nursing
and identify needs regarding health and safety.
þþ Submit an article or ad to be printed in your hospital newsletter. Or ask the editor to interview
members of the emergency department and write a special feature on Emergency Nurses
Week.
þþ Provide the media with Emergency Nurses Week stories that profile emergency nurses
like you—dedicated nurses who work outside of the spotlight caring for patients, teaching
tomorrow’s nurses, and working to make their communities safer.
Include background information on your events or injury prevention programs, the total number
of people participating at your events, and a summary of any injury prevention activities conducted.
þþ Provide statistics on accidental injuries and deaths in your community or state.
þþ Include quotes from ENA members on their involvement with injury prevention and the results
they’ve seen.
þþ If a participant in one of your programs is willing to speak publicly, feature a quote or two from
them in your news release. (For underage participants, be sure to obtain a parent’s permission
in writing before including the child in your publicity efforts.)
10EN WEEK 2018 PLANNING GUIDE
Social Media
Note: Whenever possible, include a picture or video with your social media posts. Research shows
that content with relevant images gets 94% more views than content without relevant images.
(Source: Hubspot)
Suggested Social Media Posts:
þþ As a nurse, EmpowerED means…
þþ It’s Emergency Nurses Day! Thank your colleagues and staff. #NursesEmpowerNurses #ENDay
þþ Resourceful. Powerful. Masterful. Celebrate emergency nurses. #ENWeek
þþ Proud to be an Emergency Nurse #ENWeek #EmpowerED
þþ Emergency Nurses are resourceful. Powerful. Masterful. #ENDay
þþ Emergency Nurses save lives. Thank them during #ENWeek
11EN WEEK 2018 PLANNING GUIDE
Additional Ways to Celebrate
EN Week Spirit Ideas
Show pride for your profession by celebrating all week on social media!
Sunday — Kick off Emergency Nurses Week by using the social media images we’ve provided
in this toolkit. Snap a selfie and put the temporary Facebook profile frame over it and change
your Facebook cover photo. Tag your posts this week with #ENWeek #EmpowerED
Monday — Mentor Monday: Snap a photo with your mentor and tell us how they have helped you
become an #EmpowerED nurse.
Tuesday — New Member/Emergency Nurse: We want to welcome all new ENA members and new
emergency nurses! Recognize your new colleagues and empower them with valuable resources,
advice and motivation.
Wednesday — Happy EN Day! Show your ENA and emergency nursing pride by sharing
an #EmpowerED selfie for #ENDay.
Thursday — Throwback Thursday: Post a photo or share a story of one of your favorite ENA
or emergency nursing memories.
Friday — Foundation Friday: Tell us how the ENA Foundation has #EmpowerED you to further
your education and improve your practice. #FoundationFriday #ENWeek
Saturday — Sharing Saturday: Share a special story of how you became an #EmpowerED nurse.
Celebrate With Gifts
Gifts given to emergency nurses will show your appreciation for all they do:
þþ Emergency Nurses Week™ merchandise — Available at www.ena.org/shop.
Members receive a 20% discount.
þþ ENA membership or gift certificate — Ask your employer to consider an ENA
membership giveaway
þþ Gift of wellness — Work with your hospital’s rehabilitation department to offer massages
or exercise sessions for emergency nurses, or hold a drawing for a visit to a local spa
þþ Gift baskets — Provide a gift basket filled with Emergency Nurses Week™ items to each shift
in the emergency department
þþ Snacks and posters — Take healthy snacks and Emergency Nurses Week™ posters to area
hospitals. Leave behind invitations to your next state council/chapter meeting or special
Emergency Nurses Week™ celebration.
þþ Give a gift in honor of a colleague to the ENA Foundation and support the future of the
profession. Go online at www.ena.org/foundation or phone 847.460.4100 to give today!
12EN WEEK 2018 PLANNING GUIDE
Additional Ways to Celebrate
Celebrate With Fun
Consider the following ideas to celebrate Emergency Nurses Day/Week and brainstorm ideas to
show your own creativity. Contact local businesses about sponsoring an emergency nursing or
injury prevention program.
þþ Host a certification breakfast — Recognize emergency nurses who have completed a degree
or earned their certification in the past year
þþ Educational programs — Hold a special emergency nursing lecture, or host a guest speaker
or contact hours program in honor of Emergency Nurses Week™
þþ Host an ice cream social — Distribute ice cream cones or sandwiches to all shifts or set up
a sundae bar
þþ Afternoon tea — Plan an afternoon tea including new ENA members and recruits
þþ Potluck or cookout — Hold a potluck dinner or cookout for each shift
þþ Treat-a-Day Week — Provide emergency nursing staff with different treats each day during
Emergency Nurses Week™
þþ Hosted Meals — Ask vendors or emergency department physicians to host or underwrite
a meal for emergency nurses
þþ Create a festive environment — Decorate the emergency department with Emergency Nurses
Week™ posters, banners, and balloons.
þþ Awards — Honor individuals in various categories with certificates, pin-on ribbons or trophies.
Have your CEO or CNO write personal thank you notes or an email to the ED team.
þþ Support the profession — Give a donation in celebration of EN Week. Gifts to the ENA
Foundation help emergeny
nurses like you go back to school and earn advanced degrees or perform research. Go online
at www.ena.org/foundation or phone 847.460.4100 to give today!
þþ Hold a recruitment contest — EN Week is a great time to get others excited about the
profession and membership in ENA. Learn more at www.ena.org/membership.
13EN WEEK 2018 PLANNING GUIDE
Additional Resources
Sample Gubernatorial/Mayoral Proclamation
Reach out to your Mayor or Governor’s office, asking them to sign a proclamation officially
declaring it Emergency Nurses Week in your community. Most of these requests can be submitted
through your government official’s website. Use the sample proclamation template we’ve provided.
Be sure to share the proclamation and thank your local official on social media when it’s signed
using the hashtag #ENWeek.
DOWNLOAD
Sample Press Release
Your state council or hospital’s public affairs department or chair can prepare a news release
celebrating emergency nurses and highlighting the activities and successes your hospital, chapter,
or state council has had over the past year. View a sample press release.
DOWNLOAD
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