ENTRY AND INFORMATION GUIDE - Entry deadline: 15 October - Communicate magazine
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ENTRY AND INFORMATION GUIDE
Entry deadline: 15 OctoberABOUT THE AWARDS The Lens Awards celebrates those organisations using film and video by setting the standard for excellence in visual communications. Whether it is through animation, infographics, social video, documentary, narrative or other formats, film plays a crucial role to communicating with an organisation’s key audiences.
KEY DATES FEES
EARLY ENTRY DEADLINE* £295 For the first entry
3 September 2021 from each
organisation
LAST CHANCE TO SAVE** £195 For each
24 September 2021 subsequent entry
ENTRY DEADLINE £125 Late entry fee
15 October 2021 The fifth entry is free until
24 September
LATE DEADLINE***
29 October 2021
*Entries made before 3 September will receive their fifth entry free,
£100 off total entry cost
**Last chance to get the fifth entry free
***Entries made after 15 October are subjected to a £125 late fee All rates shown are excluding VAT.CATEGORIES
Business Purpose/Audience Strategy Financial services
Best video targeted to a Best use of video as part FMCG
general audience of an integrated campaign Food and beverage
Best video targeted to the Best measurement or Healthcare and pharmaceuticals
investor audience evaluation strategy
Industrial and basic materials
Best video targeted to the Best long term video strategy
Lifestyle and wellbeing
internal audience Best one off video campaign
Mining and extractives
Best use of video to aid CSR Best portfolio approach
Professional services
Best use of video to assist Best copy style/tone of voice
reputation management Property, construction and
Best creative strategy facilities management
Best use of video for the
Innovation Public sector
employer brand
Retail sector
Sectors Sport, travel, leisure and tourism
Style/creativity
The following categories reward the
Best augmented reality or Technology, media and
best use of video across various
virtual reality industry sectors. This can include telecommunications
Best animation video campaigns, stand alone videos Transport and logistics
or the strategy involved in the creation
Best use of user generated content and execution of a video.
Best data visualisation Video production company
of the year
Best viral video Charity/NGO/non-profit
Corporate video of the year
Best live or experiential video Education
Best interactive video Energy and utilities
Best video in a documentary style Engineering and manufacturing
Best creative execution Farming and agriculture
Best use of video with social media For categories description click hereHOW TO ENTER
WRITING YOUR ENTRY
There are no boundaries on the design, To enter the Lens Awards, please prepare
branding or format of the entry. The a single PDF document including your:
submission can be formatted portrait or
landscape. Feel free to include the Lens 1. Entry summary (300 words)
Awards branding. Judges often prefer 2. Entry statement (700 words)
entries that don’t have too much text on 3. Supporting materials (Written
one page as it makes them easier to read. supporting materials do not contribute
towards the word count)
The most successful entries have a clear
narrative. They include details of why the Please ensure your file is no larger than 10MB.
work was carried out, how the strategy
was developed and implemented, and
how the results fit the initial objectives.
Contact Robert at robert.mitchell@communicatemagazine.co.uk or
call +44 (020) 3950 5356 for further information or help with your entry.HOW TO ENTER
1. ENTRY SUMMARY 2. ENTRY STATEMENT
Provide a short summary of 300 words or Write an entry statement of up to 700 words.
less that includes the following: The statement should cover the objective,
research and planning, creativity and
a. Entry synopsis (a short summary of the innovation, strategy and implementation,
project or campaign) and results.
b. Category entered and why the work fits
into that category On the next page we have listed some
c. Industry context points on how to expand on each
d. What is the company’s place within
the market?
e. Budget (optional - please mark
confidential where necessary)
NB: We advise that the submission includes a guide on
the project brief, budget and time frame to help put the
project into context for the judges.
Contact Robert at robert.mitchell@communicatemagazine.co.uk or
call +44 (020) 3950 5356 for further information or help with your entry.HOW TO MAKE YOUR ENTRY SUCCESSFUL
OBJECTIVE CREATIVITY AND INNOVATION
- What were the goals/targets? - How was the project innovative?
- What did you want to achieve? - What made the work stand out?
- Why were the objectives necessary? - How did the project/campaign creatively engage
- What prompted the project/campaign with the target audience?
to be carried out? - Were there any creative restrictions?
- What was the brief? (optional) - How did you get around them?
RESEARCH AND PLANNING RESULTS
- What research was conducted? - How did you meet your objectives?
- How did it represent the target audience? - Were there any unexpected outcomes?
- Did the research expose any problems or - What was the ROI? (optional)
additional challenges? - Is there any evidence to support the outcomes?
- Were changes needed to meet the objectives? - How was the project received internally?
STRATEGY AND IMPLEMENTATION NB: The judges often ask for evidence of how the
- How was the research incorporated into goals were met. The best entries include the ROI
the strategy? and ROO. Statistical data can be included in the
supporting materials.
- How did the project reach its target audience?
- How was the strategy implemented?
- Were there any unexpected problems or
unforeseen circumstances?HOW TO ENTER 3. SUPPORTING MATERIALS Please include a selection of supporting materials that strengthen your entry by providing evidence of your achievements. Materials should illustrate your work and aid the narrative of your entry statement. It is best to include only those materials that are directly relevant to the specific category. - Images illustrating the project or campaign - Press coverage (up to five examples) - Social coverage (up to five examples) - Video (please send a link rather than the file) - Any relevant statistics (optional) - Client feedback - Testimonials NB: Videos can be more than three minutes long if submitting for the best use of online video or best corporate viral campaign. We do not accept video files, so please provide links and log in details if necessary. Please ensure there are no expiration dates on video links. Contact Robert at robert.mitchell@communicatemagazine.co.uk or call +44 (020) 3950 5356 for further information or help with your entry.
Cravenhill Publishing, publisher of Communicate magazine organises a number of industry
leading awards programmes that seek to benchmark and reward best practice in the fields in
which they operate. The awards programmes within our exisiting portfolio are shown below.
The Communicate Lens Awards The Corporate Content Awards is the only The Corporate Content Awards is the only The Corporate Engagement Awards
celebrates organisations using film awards event in Europe to benchmark and awards programme for North American recognises the most successful and
and video by setting the standard for reward corporate storytelling and the use of organisations to benchmark and reward innovative corporate partnerships and
excellence in visual communications. narrative to call corporate audiences, across corporate storytelling and the use of sponsorships, and the communication
owned, earned and bought media. narrative to call corporate audiences, strategies around those collaborations.
across owned, earned and bought media.
The Corporate & Financial Awards awards The DataComms Awards recognises The Digital Impact Awards will honour the best The Digital Impact Awards sets the
programme celebrates and showcases and celebrates the use of data in corporate digital communications work in Asia. industry-wide benchmark in digital
excellence in financial communications and corporate communications and by stakeholder engagement. The event
provides recognition for the efforts of staff, corporate communicators. honours the best corporate digital
companies, agencies and beneficiaries. communications work in Europe.
The Employer Brand Management Awards The Internal Communications and Engagement
programme compares and contrasts Awards recognises and rewards excellence in
the different aspects of successful internal communications.
employer branding, rewarding excellence
and celebrating the campaigns and the
organisations that are excelling in this field.
For more information, contact Michelle Manton, head of awards: michelle.manton@communciatemagazine.co.ukContact Robert at robert.mitchell@communicatemagazine.co.uk or call +44 (020) 3950 5356 for any more information or help with your entry.
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