European Workbook Spring 2019 - Amazon S3

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European Workbook Spring 2019 - Amazon S3
Spring 2019

European
Workbook
European Workbook Spring 2019 - Amazon S3
We are
Hydro Flask.                              Index:

                                          The Hydro Flask Difference  .                                     .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . pg   4
Whatever adventure you’ve got slated
for today, we’re in. From whitewater      Hard Goods  .                 .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . pg 6

runs to bluebird days. From 9 a.m.
                                              What’s New .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . pg 8
meetings to sunsets against the
Pacific. We’ll bring fuel worthy of the       Colors  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . pg 10
moment: wickedly hot coffee, just-out-
of-the-cooler-cold beverages or water         Line Plan .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .        pg 11
that still has ice cubes hours later.
Pack what you like, and leave it to us        Hydration  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  pg 12
to make sure you enjoy it later—just          Large Capacity .                        .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . pg 16
the way you like it.
                                              Beer & Wine .                  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . pg 17
All the science. All the heart behind
our team’s mantra: “Saving the                Coffee .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  pg 18
world from lukewarm.” Every hour of
                                              Food  .        .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . pg 19
engineering that goes into each Hydro
Flask product we make—it’s all for one        Accessories  .                 .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . pg 20
thing: to be part of the moments that
make life more exciting.                  Soft Goods .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . pg 22

So make your plans—big or small.              Colors  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . pg 24

                                              Line Plan .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . pg 25
Pack well.
                                              Soft Coolers  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . pg 26
And let’s go.
                                              Ice Pack  .            .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . pg 28

                                          Marketing Materials .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . pg 29
European Workbook Spring 2019 - Amazon S3
The Hydro Flask Difference

                                                   Temperature
                                                   TempShield® is our double wall, vacuum insulated
                                                   technology that guards the temperature of any drink.
                                                   It also guarantees no condensation or heat transfer to
                                                   the outside of the bottle, ever. Cold stays ice cold and
                                                   hot stays steaming hot for hours.

                                                   Taste
                                                   All of our products are made with 18/8 pro-grade
                                                   stainless steel – a metal recognized for its strength and
                                                   purity. It also protects against flavor transfer, ensuring
                                                   today’s latte won’t taste like yesterday’s lemonade.

                                                   Transport
                                                   Thanks to our proprietary powder coat, your bottle
                                                   stays slip-free, making it easy to go wherever you do.

pg 4 / Hydro Flask Spring 2019 European Workbook                                                                Confidential / pg 5
European Workbook Spring 2019 - Amazon S3
Hard Goods

             Our Hard Goods Collection features
             our expansive line of TempShield®
             vacuum insulated stainless steel
             products and a wide array of
             compatible accessories to match.
             Our popular bottles and Tumblers
             deliver portable refreshment for any
             adventure, and our large capacity
             Oasis lets you fuel your entire crew.

             Our Coffee Collection features the
             new 12 oz Mug.

             Our new leakproof Flex Straw Lid
             rounds out our accessory line.

             Keep your favorite drinks cold or
             hot, hour after hour, for long-lasting,
             on-the-go refreshment. Anywhere.
             Anytime.

pg 6 / Hydro Flask Spring 2019 European Workbook       Confidential / pg 7
Introducing:
       Wide Mouth Flex Straw Lid
       You asked for it, you got it. Now we offer a redesigned straw lid to fit our Wide Mouth bottles
       that also comes with our much-loved flex strap. Flip open the straw for hydration on the go
       without unscrewing the lid. This leakproof newbie’s moveable flex strap makes it easy to
       carry your Wide Mouth bottles up your favorite trails or down to the river for the day.

       Leakproof Design                            Flex Strap                          Honeycomb™ Insulation
       Reliably sip and transport your             Easy to transport and               Helps keep your favorite
       drink without worry                         comfortable to carry                beverage cold for hours

                                                   Easy Flip Straw                     Compatible
                                                   Easily access your drink anytime,   Works with all Wide Mouth
                                                   anywhere                            bottles for ultimate versatility

                                                                                       BPA Free
                                                                                       BPA and phthalate-free for
                                                                                       ultimate purity

pg 8 / Hydro Flask Spring 2019 European Workbook                                                                          Confidential / pg 9
Spring ‘19 Colors                                                                                          Spring ‘19 Line Plan

          Black                White                Graphite           Cobalt           Pacific           Lemon

                    Olive                Frost                 Jade        Watermelon             Lilac

                                          NEW                   NEW              NEW               NEW
                                         COLOR                 COLOR            COLOR             COLOR

pg 10 / Hydro Flask Spring 2019 European Workbook                                                                                        Confidential / pg 11
Hard Goods:                                                                                                                                  Hard Goods:
       Hydration: Standard Mouth                                                                                                                    Hydration: Wide Mouth
       The Standard Mouth bottle is ideal for sipping,                                                                                              The Wide Mouth bottle delivers full-on refresh-
       while still accommodating ice cubes. Featuring the                                                                                           ment for any adventure. Featuring the insulated
       insulated Flex Cap, designed for ultimate portability                                                                                        Flex Cap, designed for ultimate portability and
       and comfort.                                                                                                                                 comfort.

                                                                                                                                                                                                      Product
                                                               Product
       Features:
                                                                                                                                                    Features:
       • TempShield® Double Wall Vacuum Insulation
                                                                                                                                                    • TempShield® Double Wall Vacuum Insulation
       • Fits Most Backpacks And Car Cupholders
                                                                                                                                                    • 18/8 Pro-Grade Stainless Steel
       • 18/8 Pro-Grade Stainless Steel
                                                                                                18 oz       21 oz         21 oz        24 oz        • BPA-Free                                                                         18 oz        32 oz        40 oz          64 oz
       • BPA-Free                                                                            Standard     Standard       Standard     Standard                                                                                         Wide        Wide         Wide            Wide

       • Proprietary Powder Coat
                                                                                              Mouth        Mouth          Mouth        Mouth        • Proprietary Powder Coat                                                          Mouth       Mouth        Mouth           Mouth
                                                                                                                        (Sport Cap)
       • Lifetime Warranty                                                                                                                          • Lifetime Warranty
                                                                                  Black                                                                                                                                  Black

                                                                                  White                                                                                                                                  White

                                                                                  Graphite                                                                                                                               Graphite

                                                                                  Cobalt                                                                                                                                 Cobalt

                                                                                                                                                                                                      Available Colors
                                                               Available Colors

                                                                                  Pacific                                                                                                                                Pacific

                                                                                  Lemon                                                                                                                                  Lemon

                                                                                  Olive                                                                                                                                  Olive

                                                                                  Frost                                                                                                                                  Frost

                                                                                  Jade                                                                                                                                   Jade

                                                                                  Watermelon                                                                                                                             Watermelon

                                                                                  Lilac                                                                                                                                  Lilac

                                                                                  Volume                                                                                                                                 Volume
                                                                                  ml / oz      532 / 18    621 / 21       621 / 21    709 / 24                                                                           ml / oz      532 / 18    946 / 32     1180 / 40      1900 / 64

                                                                                  Mouth                                                                                                                                  Mouth
                                                                                  Diameter                                                                                                                               Diameter

                                                                                                                                                                                                      Product Specs
                                                               Product Specs

                                                                                  mm / in 48.5 / 1.91     48.5 / 1.91   48.5 / 1.91   48.5 / 1.91                                                                        mm / in  58 / 2.28       58 / 2.28    58 / 2.28       58 / 2.28

                                                                                  Width                                                                                                                                  Width
                                                                                  mm / in    73 / 2.87    73 / 2.87      73 / 2.87    73 / 2.87                                                                          mm / in      74 / 2.91   91 / 3.56    91 / 3.56       120 / 4.7

                                                                                  Height                                                                                                                                 Height
                                                                                  mm / in    220 / 8.7    240 / 9.4     265 / 10.4    275 / 10.8                                                                         mm / in      205 / 8.1   230 / 9.1    265 / 10.4     265 / 10.4

                                                                                  Weight                                                                                                                                 Weight
                                                                                  g / oz     320 / 11.2   340 / 11.9     320 / 11.2   375 / 13.1                                                                         g / oz     325 / 11.4    475 / 16.6   500 / 17.6     905 / 31.9

                                                                                  Case Qty       24           24            24            24                                                                             Case Qty        24          24           24              12
                                                               Works With

                                                                                                                                                                                                      Works With
                                                                                                                                                                                                                                    Flex Straw    Flex Straw   Flex Straw      Flex Straw
                                                                                             Sport Cap    Sport Cap     Standard      Sport Cap                                                                                         Lid           Lid          Lid             Lid
                                                                                                                        Mouth Flex
                                                                                                                          Cap

                                                                                                                                                                                                                                    Wide Mouth    Wide Mouth   Wide Mouth     Wide Mouth
                                                                                                                                                                                                                                      Flip Lid      Flip Lid     Flip Lid       Flip Lid

pg 12 / Hydro Flask Spring 2019 European Workbook                                                                                                                                                                                                                           Confidential / pg 13
Hard Goods:                                                                                                                                Hard Goods:
       Hydration: Kids                                                                                                                            Hydration: Tumbler
       Just the right size for little hands, our Hydro Flask for kids is                                                                          Our TempShield® vacuum insulated stainless steel Tumbler
       made with the same stainless steel and double wall vacuum                                                                                  provides long-lasting, on-the-go refreshment.
       insulation as our larger bottles.
                                                                                                                                                  Features:
       Features:                                                                                                                                  • TempShield® Double Wall Vacuum Insulation

                                                                           Product

                                                                                                                                                                                                             Product
       • TempShield® Double Wall Vacuum Insulation
                                                                                                                                                  • Narrow Design For Comfortable Hold
       • Silicone Flex Boot For Added Protection And Traction On
                                                                                                                                                  • Splash-Proof Lid For Easy Transport
         Slippery Surfaces
                                                                                                                                                  • 18/8 Pro-Grade Stainless Steel
       • Easy To Clean
       • Easy Sip Straw Lid                                                                                                                       • BPA-Free
                                                                                                                         12 oz                                                                                                                        22 oz
       • 18/8 Pro-Grade Stainless Steel                                                                                 Wide                      • Proprietary Powder Coat                                                                         Tumbler
                                                                                                                        Mouth
       • BPA-Free                                                                                                       (Kids)                    • Lifetime Warranty
       • Lifetime Warranty                                                                    Black                                                                                                                             Black

                                                                                              White                                                                                                                             White

                                                                                              Graphite                                                                                                                          Graphite

                                                                                              Cobalt                                                                                                                            Cobalt
                                                                           Available Colors

                                                                                                                                                                                                             Available Colors
                                                                                              Pacific                                                                                                                           Pacific

                                                                                              Lemon                                                                                                                             Lemon

                                                                                              Olive                                                                                                                             Olive

                                                                                              Frost                                                                                                                             Frost

                                                                                              Jade                                                                                                                              Jade

                                                                                              Watermelon                                                                                                                        Watermelon

                                                                                              Lilac                                                                                                                             Lilac

                                                                                              Volume                                                                                                                            Volume
                                                                                              ml / oz                   254 / 12                                                                                                ml / oz              650 / 22

                                                                                              Mouth                                                                                                                             Mouth
                                                                                              Diameter                                                                                                                          Diameter
                                                                           Product Specs

                                                                                                                                                                                                             Product Specs
                                                                                              mm / in                  58 / 2.28                                                                                                mm / in              80 / 3.1

                                                                                              Width                                                                                                                             Width
                                                                                              mm / in                  77 / 3.03                                                                                                mm / in              74 / 2.91

                                                                                              Height                                                                                                                            Height
                                                                                              mm / in                  175 / 6.8                                                                                                mm / in              198 / 7.8

                                                                                              Weight                                                                                                                            Weight
                                                                                              g / oz                  274.4 / 9.68                                                                                              g / oz              345 / 12.1

                                                                                              Case Qty                    24                                                                                                    Case Qty                   24
                                                                           Works With

                                                                                                                                                                                                             Works With
                                                                                                                                                                                                                                                22 oz             22 oz
                                                                                                         Wide Mouth   Wide Mouth     Flex Straw                                                                                              Tumbler Lid        Tumbler
                                                                                                          Flex Cap      Flip Lid         Lid                                                                                                                    Straw lid

pg 14 / Hydro Flask Spring 2019 European Workbook                                                                                                                                                                                                                 Confidential / pg 15
Hard Goods:                                                                                                         Hard Goods:
       Large Capacity                                                                                                      Beer & Wine
       Our easy-to-carry insulated Oasis lets you bring more than enough                                                   Our industry-leading Beer Collection is
       frozen gelato, ice cold lemonade, or piping hot chili for everyone.                                                 designed to deliver pure taste, long-lasting
                                                                                                                           temperature control and easy transport, so
       Features:                                                                                                           you can enjoy your favorite drinks in any
       • TempShield® Double Wall Vacuum Insulation                                                                         location.

                                                                             Product

                                                                                                                                                                          Product
       • Two Integrated Lids
                                                                                                                           Features:
       • Base Designed For Easy Grab/Pour
                                                                                                                           • TempShield® Double Wall Vacuum
       • 18/8 Pro-Grade Stainless Steel
                                                                                                                             Insulation
       • BPA-Free                                                                                             128 oz
                                                                                                                           • 18/8 Pro-Grade Stainless Steel
                                                                                                              Oasis                                                                                        64 oz         16 oz        10 oz          25 oz
       • Proprietary Powder Coat                                                                                           • BPA-Free                                                                     Growler      True Pint      Wine           Wine
                                                                                                                                                                                                                                     Tumbler         Bottle
       • Lifetime Warranty                                                                                                 • Proprietary Powder Coat
                                                                                                Black
                                                                                                                           • Lifetime Warranty                                               Black
                                                                                                White
                                                                                                                                                                                             White
                                                                                                Graphite
                                                                                                                                                                                             Graphite
                                                                                                Cobalt

                                                                             Available Colors
                                                                                                                                                                                             Cobalt

                                                                                                                                                                          Available Colors
                                                                                                Pacific
                                                                                                                                                                                             Pacific
                                                                                                Lemon
                                                                                                                                                                                             Lemon
                                                                                                Olive
                                                                                                                                                                                             Olive
                                                                                                Frost
                                                                                                                                                                                             Frost
                                                                                                Jade
                                                                                                                                                                                             Jade
                                                                                                Watermelon
                                                                                                                                                                                             Watermelon
                                                                                                Lilac
                                                                                                                                                                                             Lilac

                                                                                                Volume
                                                                                                ml / oz      3790 / 128                                                                      Volume
                                                                                                                                                                                             ml / oz      1900 / 64     473 / 16     295 / 10       750 / 25
                                                                                                Mouth
                                                                                                Diameter                                                                                     Mouth
                                                                                                mm / in       112 / 4.4                                                                      Diameter
                                                                             Product Specs

                                                                                                                                                                          Product Specs
                                                                                                                                                                                             mm / in      58 / 2.28       N/A        68 / 2.7      48.5 / 1.91
                                                                                                Base
                                                                                                Width                                                                                        Width
                                                                                                mm / in       148 / 5.8                                                                      mm / in      120 / 4.7    86.98 / 3.4   80 / 3.1       80 / 3.1

                                                                                                Height                                                                                       Height
                                                                                                mm / in       377 / 14.8                                                                     mm / in      290 / 11.4    151.2 / 6    105 / 4.1      292 / 11.5

                                                                                                Weight                                                                                       Weight
                                                                                                g / lb       2250 / 4.96                                                                     g / oz       825 / 28.9    207 / 7.3    175 / 6.2     440 / 15.5

                                                                                                Case Qty          6                                                                          Case Qty         6            24           24             24

pg 16 / Hydro Flask Spring 2019 European Workbook                                                                                                                                                                                                Confidential / pg 17
Hard Goods:                                                                                                                                   Hard Goods:
       Coffee                                                                                                                                        Food
       Our 12, 16 and 20 ounce bottles align with the sizes at                                                                                       Our 12 and 18 ounce Food Flasks keep food at the perfect
       your favorite coffee and tea shops, and the 12 ounce                                                                                          temperature, no matter where your travels take you.
       Mug provides an immersive drinking experience
       anywhere.                                                                                                                                     Features:

                                                                                                                                                                                                                Product
                                                                 Product
                                                                                                                                                     • TempShield® Double Wall Vacuum Insulation
       Features:
                                                                                                                                                     • 18/8 Pro-Grade Stainless Steel
       • TempShield® Double Wall Vacuum Insulation
                                                                                                                                                     • BPA-Free
       • Fits Most Backpacks And Car Cupholders
                                                                                                                                                     • Proprietary Powder Coat
       • 18/8 Pro-Grade Stainless Steel                                                                                                                                                                                                        12 oz         18 oz
                                                                                                   12 oz        16 oz       20 oz        12 oz       • Lifetime Warranty                                                                     Food Flask    Food Flask
       • BPA-Free                                                                                  Wide        Wide         Wide        Coffee
                                                                                                   Mouth       Mouth        Mouth        Mug
       • Proprietary Powder Coat
                                                                                                                                                                                                                                Black
       • Lifetime Warranty                                                          Black
                                                                                                                                                                                                                                White
                                                                                    White
                                                                                                                                                                                                                                Graphite
                                                                                    Graphite
                                                                                                                                                                                                                                Cobalt
                                                                                    Cobalt
                                                                 Available Colors

                                                                                                                                                                                                                                Pacific

                                                                                                                                                                                                                Colors
                                                                                    Pacific
                                                                                                                                                                                                                                Lemon
                                                                                    Lemon
                                                                                                                                                                                                                                Olive
                                                                                    Olive
                                                                                                                                                                                                                                Frost
                                                                                    Frost
                                                                                                                                                                                                                                Jade
                                                                                    Jade
                                                                                                                                                                                                                                Watermelon
                                                                                    Watermelon
                                                                                                                                                                                                                                Lilac
                                                                                    Lilac

                                                                                                                                                                                                                                Volume
                                                                                    Volume                                                                                                                                      ml / oz       1900 /64     3790 / 128
                                                                                    ml / oz       354 / 12     473 / 16     591 / 20    354 / 12
                                                                                                                                                                                                                                Mouth
                                                                                    Mouth                                                                                                                                       Diameter
                                                                                    Diameter                                                                                                                                    mm / in       112 / 4.4     112 / 4.4

                                                                                                                                                                                                                Product Specs
                                                                 Product Specs

                                                                                    mm / in       58 / 2.28    58 / 2.28    58 / 2.28   89 / 3.5
                                                                                                                                                                                                                                Base
                                                                                    Width                                                                                                                                       Width
                                                                                    mm / in       74 / 2.91    74 / 2.91    74 / 2.91    126 / 5                                                                                mm / in       148 / 5.8     148 / 5.8
                                                                                    Height                                                                                                                                      Height
                                                                                    mm / in       160 / 6.3    190 / 7.5    230 / 9.1   114 / 4.5                                                                               mm / in      252 / 9.92     377 / 14.8
                                                                                    Weight                                                                                                                                      Weight
                                                                                    g / oz        227 / 7.9    275 / 9.6    310 / 1.9   317 / 11.2                                                                              g / lb       1655 / 3.65   2250 / 4.96
                                                                                    Case Qty         24           24           24          24                                                                                   Case Qty         12             6
                                                                 Works With

                                                                                                 Wide Mouth   Wide Mouth   Wide Mouth     22 oz
                                                                                                  Flex Cap     Flex Cap     Flex Cap    Tumbler
                                                                                                                                        Straw lid

                                                                                                 Flex Straw   Flex Straw   Flex Straw
                                                                                                     Lid          Lid          Lid

pg 18 / Hydro Flask Spring 2019 European Workbook                                                                                                                                                                                                          Confidential / pg 19
Hard Goods:
                                                                                                               Caps & Lids
       Accessories                                                                                                                                                                                NEW

                                                                                                               Product
       We have everything you need to keep your Hydro Flask collection fresh. From our popular Wide Mouth
                                                                                                                                                 Standard        Standard        Wide             Wide                     Wide          10 oz       22 oz        22 oz
       Straw Lid and insulated Flex Caps to our protective Bottle Boots and Tag Along Bottle Slings, we have                                      Mouth           Mouth         Mouth            Mouth                    Mouth        Wine         Tumbler     Tumbler
                                                                                                                                                Flex Cap         Sport Cap     Flex Cap        Flex Straw                 Flip Lid    Tumbler         Lid       Straw Lid
       you covered.                                                                                                                                                                                Lid                                  Lid

                                                                                                                                  Black

                                                                                                               Available Colors
       Features:
                                                                                                                                  Cobalt
       • Caps And Lids Dishwasher Safe                                                                                            Jade
       • BPA-Free, Phthalate-Free and Toxin-Free                                                                                  Watermelon
       • Lifetime Warranty
                                                                                                                                  Mouth

                                                                                                               Product Specs
                                                                                                                                  Diameter
                                                                                                                                  mm / in        48.5 / 1.91     48.5 / 1.91   58 / 2.28        58 / 2.28                 58 / 2.28   74.2 / 2.92    80 / 3.1    80 / 3.1

                                                                                                                                  Weight
                                                                                                                                  g / oz          70 / 2.5        45 / 1.6      70 / 2.5        50 / 1.8                  40 / 1.4     40 / 1.4      50 / 1.8   72.1 / 2.54

                                                                                                                                  Case Qty           72              72           72               72                        72           72           72           72

                                                                                                               Other Accessories

                                                                                                                                                                                                              NEW

                                                                                                               Product
                                                                                                                                                 Flex Boot       Flex Boot        Bottle                Straw & Lid
                                                                                                                                                    Small          Large          Brush                 Cleaning Set

                                                                                                                                  Black

                                                                                                               Available Colors
                                                                                                                                  Cobalt

                                                                                                                                  Pacific

                                                                                                                                  Jade

                                                                                                                                  Watermelon

                                                                                                                                  Width
                                                                                                                                  mm / in      72 / 2.8 (base)    90 / 3.5         28 / 1.1                 9.91 / 0.39
                                                                                                                                                 (at base)       (at base)

                                                                                                                                  Height
                                                                                                               Product Specs      mm / in          50 / 2          50 / 2            N/A                    24.9 / 0.98

                                                                                                                                  Weight
                                                                                                                                  g / oz         33.4 / 1.18     45.7 / 1.61     91.7 / 3.23                 2.83 / 0.1

                                                                                                                                  Length
                                                                                                                                  mm / in           N/A             N/A            381 / 15                   28 / 1.1

                                                                                                                                  Fits            12-24 oz       32 & 40 oz all bottles                     all straws
                                                                                                                                                   bottles        bottles		                                  and lids

pg 20 / Hydro Flask Spring 2019 European Workbook                                                                                                                                                                                                                   Confidential / pg 21
Soft Goods

             Our Soft Goods Collection features
             the award-winning Unbound Series™
             Soft Coolers and our stylish apparel
             line.

             The Unbound Series™ features the
             only soft coolers designed to liberate
             you to live your everyday adventures.
             Whether you’re off for a quick trip to
             the farmer’s market or an afternoon
             hike with friends, our Cooler Pack
             and Tote come in two convenient
             sizes, providing the punch of a heavily
             insulated cooler in a lightweight yet
             durable form.

             Our Apparel Collection combines
             durable construction with refreshing,
             fun designs that allow you to express
             yourself wherever the day takes you.

             So, go ahead, let adventure be your
             guide. We’ll be there to fuel the day.

pg 22 / Hydro Flask Spring 2019 European Workbook      Confidential / pg 23
Spring ‘19 Colors                                        Spring ‘19 Line Plan

                                        Black       Goldenrod

pg 24 / Hydro Flask Spring 2019 European Workbook                                      Confidential / pg 25
Soft Goods:                                                                                                                 Soft Goods:
       Soft Cooler Pack                                                                                                            Soft Cooler Tote
       The Unbound Series™ Cooler Pack is light and com-                                                                           Designed to keep 24 cans—or whatever you’re
       fortable to wear hiking up a trail or down to the                                                                           packing—ice cold for up to 48 hours, our waterproof
       perfect spot for an outdoor concert. Load up with                                                                           Unbound Series™ Cooler Tote is designed to tuck over
       plenty of room for 24 cans or whatever you’re bringing                                                                      your shoulder and go with you into the campsite or

                                                                 Product

                                                                                                                                                                                          Product
       along—and keep it cold for up to 48 hours. Dry storage                                                                      this Saturday’s farmer’s market. Storage pockets
       pockets keep dry things dry and side pockets give you                                                                       keep dry things dry and side pockets give you a nice
       a nice place to stash your keys, phone, water bottle or                                                                     place to stash keys or a phone.
                                                                                             15 L Soft Cooler   22 L Soft Cooler                                                                                      18 L Soft Cooler   24 L Soft Cooler
       other essentials.                                                                           Pack               Pack                                                                                                  Tote               Tote

                                                                                 Black                                                                                                                    Black
                                                                 Colors

                                                                                                                                                                                          Colors
                                                                                 Goldenrod                                                                                                                Goldenrod

                                                                                 Volume                                                                                                                   Volume
                                                                                 liter               15                 22                                                                                liter              18                 24

                                                                                 Weight                                                                                                                   Weight
                                                                 Product Specs

                                                                                                                                                                                          Product Specs
                                                                                 g / lb          950 / 2.1          1110 / 2.5                                                                            g / lb          1180 / 2.6         1360 / 3

                                                                                 Height                                                                                                                   Height
                                                                                 cm / in         5.1 / 17.75         47 18.5                                                                              cm / in          32 / 13           38.1 / 15

                                                                                 Width                                                                                                                    Width
                                                                                 cm / in         26.7 / 10.5       31.75 / 12.5                                                                           cm / in         43.1 / 17          50.8 / 20

                                                                                 Depth                                                                                                                    Depth
                                                                                 cm / in         16.5 / 6.5         19.7 / 7.75                                                                           cm / in         20.3 / 8           20.3 / 8

                                                                 Features:                                                                                                                Features:
                                                                 • Keeps contents cold up to 48 hours                                                                                     • Keeps contents cold up to 48 hours
                                                                 • Advanced Thermal Mapping places more                                                                                   • Advanced Thermal Mapping places more
                                                                    insulation at the bottom to delay conductive                                                                             insulation at the bottom to delay conductive
                                                                    temperature loss and less insulation in the sides                                                                        temperature loss and less insulation in the
                                                                    and top to keep the pack comfortable and                                                                                 sides and top to keep the tote comfortable and
                                                                    lightweight                                                                                                              lightweight
                                                                 • Aquaseal zipper and welded seams ensure                                                                                • Aquaseal zipper and welded seams ensure
                                                                    leakproof transport; no water in, and no water out                                                                       leakproof transport; no water in, and no water out
                                                                 • True Access hinged top keeps the interior of the                                                                       • True Access hinged top keeps the interior of the
                                                                    pack easy to access, allowing for quick packing                                                                          tote easy to access, allowing for quick packing
                                                                    and easy cleaning                                                                                                        and easy cleaning
                                                                 • FDA food grade, BPA-free liner: free from toxins,                                                                      • FDA food grade, BPA-free liner: free from toxins,
                                                                    free from worry and easy to clean                                                                                        free from worry and easy to clean
                                                                 • Comfortable woven sternum strap and carry                                                                              • Comfortable carry handles
                                                                    handles                                                                                                               • Multiple gear pocket options to keep your
                                                                 • Multiple gear pocket options to keep your                                                                                 essentials at the ready
                                                                    essentials at the ready                                                                                               • Compression molded base for unsupported self-
                                                                 • Compression molded base for unsupported self-                                                                             standing
                                                                    standing                                                                                                              • Welded nylon attach mounts
                                                                 • Welded nylon attach mounts

pg 26 / Hydro Flask Spring 2019 European Workbook                                                                                                                                                                                            Confidential / pg 27
Soft Goods:                                                                                       Hydro Flask:
       Ice Pack                                                                                          Marketing Retail Tools
       The perfect companion for your Unbound Series™ Soft                                               Hydro Flask offers a full suite of seasonal retail assets and fixtures designed to maximize
       Cooler, our Ice Pack is durable enough for any adventure.                                         brand impact on the retail floor.

                                                                   Product
       Features:                                                                                         For a complete collection of marketing tools, please refer to our 2018/2019 Retail Asset Guide
       • Refreezable                                                                                     or contact your sales rep.
                                                                                             Unbound
       • Non-Toxic Fill                                                                       Series™
                                                                                             Ice Pack
       • Ultra Cool Liquid Contents
       • Easy Grab Handle

                                                                   Colors
       • Durable Molded Plastic Construction                                       Pacific

                                                                                   Weight
                                                                                   g / oz     595 / 21
                                                                   Product Specs

                                                                                   Height
                                                                                   cm / in     2.5 / 1

                                                                                   Width
                                                                                   cm / in    14 / 5.5

                                                                                   Depth
                                                                                   cm / in    22 / 8.7

pg 28 / Hydro Flask Spring 2019 European Workbook                                                                                                                                             Confidential / pg 29
Notes:

pg 30 / Hydro Flask Spring 2019 European Workbook   Confidential / pg 31
hydroflask.com

Global Headquarters:
525 NW York Dr.
Bend, OR 97703
USA

Europe, Middle East & Africa:
Im Hofacker 2
4106 Therwil
Switzerland
europeansales@hydroflask.com

Confidential
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