EuroShop 2011 Strong Partnerships made by Wanzl
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No
10 | 2011
News and information
Consumer 2020 | 30 years of Wanzl France WWW Wanzl Worldwide
Alcampo bulk order | Eco-management FOR OUR CUSTOMERS AND PARTNERS
Table decoration at PoS | Club Shop for Legia Warsaw
EuroShop
2011
Strong Partnerships
made by Wanzl
2 WWW Wanzl Worldwide No
10 | 2011
12
04
Contents
03 Shopfitting
24
2 Contents | Legal
3 Editorial
4 Cover story EuroShop 2011: 28 Euromadi: Spanish food retailers in Germany
Strong Partnerships_made by Wanzl 32 Stylish shoes – van Dalen
8 Lively marketplaces 34 White with blue – Brossois
36 Fan shop for Legia Warsaw
01 Self-service systems
39 Preview
10 Marks & Spencer visit Wanzl 40 Addresses
12 30 years of Wanzl France
16 ASDA Award for Trolleywise
18 Eco-management
20 Spain dances the 'Tango'
21 Expert topic: Consumer 2020
02 Displays
25 Table culture – Ritzenhoff & Breker
27 Spiegelau and Kärcher
36
EDITION
Www – Wanzl Worldwide Edited by
The customer magazine from Wanzl Metallwarenfabrik GmbH Wanzl-Marketing, PRESSE & mehr
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Published by LIQUID – Agentur für Gestaltung, Augsburg
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info @ wanzl.de | www.wanzl.com Wanzl Metallwarenfabrik GmbH, Aéroport Nice Côte d'Azur, Aéroports de Paris, Alfred Kärcher Vertriebs-GmbH, Bundesverband
CarSharing e. V., Dorian Rollin, EHI Retail Institute e. V., German Council of Shopping Centers e. V., Gorenje d.d., Graze Nature
Delivered Ltd., iStockphoto LP, J.S.K Architekci Sp. z o.o, Klaus Vyhnalek / Zukunftsinstitut GmbH, Klub Piłkarski Legia Warszawa
S.S.A, Kristallglasfabrik Spiegelau GmbH, Marks and Spencer plc, Messe Düsseldorf GmbH, NH Hoteles, Nike Inc, OBI GmbH & Co.
Deutschland KG, Phil Withcomb, Ritzenhoff & Breker GmbH & Co. KG, Zukunftsinstitut GmbH
Editorial 3
Editorial
Dear Reader,
Welcome to EuroShop 2011: Wanzl will as a strong partner, Wanzl is in this way blazing
present itself at the leading trade show for glo- a trail to the future for the national and interna
bal commerce as one of the largest exhibitors tional retail trade, because Wanzl invests inter-
and as a partner of the international retail trade. nationally wherever markets are developing
Wanzl will be represented for the first time this quickly and consumption is expanding. A current
year at the EuroShop in three halls with the example is the new Wanzl electroplating in
following trade-show booths: SB Systems and China, which complies with the highest European
Shopfitting and displays on the joint POPAI environmental standards. Wanzl also makes a
D-A-CH booth. And all three trade-show appear further promise to its customers: all products
ances are dominated by the current Wanzl phi are characterised by a guaranteed consistently
losophy with regard to EuroShop 2011: Strong high level of quality, combined with creativity,
Partnerships_made by Wanzl. Under this banner, service and the highest demands with regard to
Wanzl will present the international trade with environmental protection – to sum up: made by
innovative worlds of experience, including the Wanzl. Further valuable information can be found
first presentation of the 'SMART SHOPPING' in the latest edition of Wanzl Worldwide: for
concept. Wanzl has developed this innovative example, the 'Supermarket of the Year', the
project in cooperation with partners from the 'Innovation Award' from ASDA for the Wanzl
industry: 'SMART SHOPPING' is based on state- partner, Trolleywise, and about Wanzl’s success-
of-the-art technology and offers a glimpse of the ful commitment in France.
future of shopping. Just as exciting is a visit to
Wanzl Shopfitting: here, Wanzl will present con- Visit Wanzl at EuroShop 2011! And then please
cepts for the shopping worlds of tomorrow, join us at the new Wanzl Creative Center: here,
implementing them at the highest quality level – Wanzl is presenting its expertise in the whole
both in local markets and also at an international world of commerce on three levels. The Wanzl
level. In addition, the product area Displays will Creative Center is also a forum for an opportu-
present innovative PoS solutions that ensure nity to exchange experiences and thus, a plat-
higher sales. form for inspiring encounters within the industry.
A warm welcome to Wanzl!
At the same time, Wanzl is making a state-
ment at EuroShop to the retail market around
the world: innovation and investment power
ensure the decisive competitive edge. Moreover, Enjoy the read!
Gottfried Wanzl
4 WWW Wanzl Worldwide No
10 | 2011 
cover story euroshop 5
↑ PETER BILANG, Wanzl Marketing
Director
cover story euroshop
EuroShop 2011
Strong Partnerships
made by Wanzl
'SMART SHOPPING' displays
tomorrow's shopping
At EuroShop 2011, Wanzl will again present itself as Please tell us more…
one of the largest partners of trade, proving its concept The Self-Service Systems business area will
and design competence as an internationally active com- be presented at EuroShop 2011 for the first
pany for self-service systems, display and shopfitting solu- time with industry solutions for various retail
tions. Peter Bilang, Wanzl Marketing Director, provides sectors, from grocery discounting, to super-
information on the new products from Wanzl at EuroShop markets with fruit and vegetables, through
2011 and welcomes customers from all over the world. to pharmacies, Cash & Carry, DIY and garden
centres. Customers can take a tour through
Wanzl is one of the leading idea suppliers on the interna five different shop concepts, each fully equip-
tional retail scene. What can customers expect from Wanzl ped with the most up-to-date self-service
at EuroShop 2011? systems and products, e.g. customer
Peter Bilang, Wanzl Marketing Director: in 2011, Wanzl will guidance, trolleys and sales equipment. >
be presenting its products at two trade fair stands for the
first time: self-service systems can be found in hall 13, and
shopfitting solutions in hall 12. Wanzl Displays is also repre-
sented at the POPAI joint stand in hall 05. With numerous
new products at EuroShop 2011, Wanzl is once again proving
its technical innovation and solution competence in the world
of self-service and the supermarkets of tomorrow.
6 WWW Wanzl Worldwide No
10 | 2011
↑ EuroShop 2011: nearly 2,000 participating companies
from over 50 countries in 15 trade fair halls
→ WANZL self-service systems
↓ Premiere at EuroShop 2011: the 'Smart Shop-
ping' concept developed by METRO and Wanzl. At the
core is Wanzl's new 'M³EA' plastic shopping trolley equip-
ped with shopping baskets.
› Wanzl is the innovation leader for the future of shopping. purchasing at the check-out through the identification of
What visions are there for EuroShop 2011? RFID good labels in the scan tunnel – without needing to lay
Wanzl is presenting its new 'Smart Shopping' concept, a fur- the goods on the conveyor belt and then put them back into
ther development of the 'Future Shopping' project, equipped the shopping basket. All of the data ascertained in the scan
with the most up-to-date technology: at the core of the tunnel is automatically transmitted to the self-checkout,
'Smart Shopping' concept is the Future Store Initiative, which subsequently prints out a receipt after the purchase
working together with the METRO GROUP, and the 'M³EA' has been completed. Following payment, the 'eGate' exit
plastic shopping trolley developed by Wanzl. The trolley, system directly linked to the pay station opens automatically
equipped with plastic 'GT26' shopping baskets, enables the for a default period of time, so that the customer can pass
pre-sorting of goods, combined with flexible, time-saving through the checkout. Finally, the shopping baskets can be
placed directly in the boot of a vehicle.
Integrated shelves equipped with RFID read antennae for
registering the flow of goods are also part of 'SMART
SHOPPING': when a customer removes an item from a shelf,
the removal is registered and immediately forwarded to the
merchandise planning and control system so that the inven-
tory can be updated.
Wanzl's service is one of the aspects that customers par
ticularly appreciate.
For precisely this reason, Wanzl is providing the 'Trolley
Management' service at its trade fair stand for self-service
systems. Here, Wanzl is going to display its entire range of
services for the management of shopping trolley fleets –
from cleaning, to maintenance, through to complete leasing.
cover story euroshop 7
← Wanzl at EuroShop 2011
Self-service systems, hall 13, stand A90
Shopfitting, hall 12, stand C36
Displays, hall 05, D04, POPAI D-A-CH joint stand
↑ WANZL shopfitting
↑ SHOPFITTING SOLUTIONS that catch the eye
Wanzl Shopfitting: Who's who in the
added value for customers retail sector
Shopfitting of the highest architectural EuroShop is absolutely fascinating. Even on
EuroShop 2011 –
standard, answering the current questions a purely visual level, EuroShop is one of the The Global Retail Trade Fair
in shop design and implementation, pro most attractive trade fairs around. But
viding an outlook on future worlds of shop- EuroShop represents one thing above all: the Exhibition areas
ping – that’s Wanzl shopfitting. leading trade fair worldwide for the total –E
uroConcept: shopfitting, shop installation,
At EuroShop hall 12, Wanzl Shopfitting will investment needs of retail and its partners. lighting technology, architecture and store
display various shop installations ranging Every three years, a who's who of the inter- design, refrigeration equipment, cooling
from the visionary to the proven and thus national retail scene is brought together in devices
underline its competence as a distinguished Düsseldorf. –E
uroSales: visual marketing, sales promo-
shopfitter. During the last 18 months, tion, POS marketing
numerous quotes have appeared in interna The success and the continual growth of –E
uroCIS: IT and security engineering
tional trade journals from Wanzl Shopfitting EuroShop can be traced back to the fact –E
uroExpo: trade fair construction, design,
customers, who state that they have had that the trade fair constantly adjusts to the event
increasing in sales of 40% and more, follow- changing needs of the trade and further
ing Wanzl's interventions. Retailers who have develops and extends its offers. Opening times
collaborated with Wanzl Shopfitting have At EuroShop 2011, numerous special presen- Saturday 26 February to
also reported a considerable increase in tations will be waiting for visitors, such as Wednesday 2 March 2011,
customer frequency in their new shops. Now, the EuroShop Designer Village or the POPAI daily from 10:00 – 18:00
that is what we call success! It is in exactly Village. There will also be interesting forums
this spirit that Wanzl Shopfitting will display with real-world expertise, for example the www.euroshop.de
a number of new interpretations of various EuroShop Architecture and Design Forum,
food and non-food shops. These will include the POPAI Forum and the EuroCIS Forum.
exciting and forward-thinking solutions with
wood. As a general contractor, Wanzl Shop
fitting implements complete shop designs
including planning and conception. Wanzl
Shopfitting offers standard as well as indi
vidually tailored shop solutions.
8 WWW Wanzl Worldwide No
10 | 2011
cover story euroshop
Lively shopping areas for people:
expert discussion at the EuroShop 2011 on the
future of city centre trading
City centres in Germany are currently undergoing a c entres as a trade format can supplement
visible transformation. After the fall of large department the classic function of old marketplaces and
stores and the resulting need for action, cities are searching could even replace them, if necessary. They
for their identity and increasingly realising that trade is a vital are therefore crucial for lively and successful
magnet for lively city centres. On the morning of 28 February, urban development." According to a current
the German Council of Shopping Centers (GCSC) will dedicate GMA (Gesellschaft für Markt- und Absatz
an intense discussion to this topic at the EuroShop Forum for forschung mbH, association for market and
Architecture and Design. A number of top-class experts are sales research) study, 199 German shopping
set to join in to discuss the various aspects of this topic. "For centres are about to undergo necessary re
centuries, market places were the core of urban develop- furbishment. This is a real chance to sustain
ment", says Stefan Jung, Chairman of the Management ably improve the appeal of old-fashioned city
Board of GCSC, and adds "historically and economically, trade centres to be able to successfully compete
is one of the most important pillars of any city. Shopping for customers and ultimately inhabitants.
"Shopping centres are a crucial factor for lively and successful
urban development."
stephan jung, Chairman of the Management Board of GCSC
↑ Panel of experts – at EuroShop, discussions regarding
energy efficiency and cost-effectiveness in retail
← SHOPPING CENTRES can supplement the classic function
of market places.
cover story euroshop 9
↑ Meeting point of the international retail world
Sustainability
The EuroShop is a worldwide indicator for Under the title 'ECOpark', the EuroShop is
future developments in the retail sector. dedicating a special exhibition to the
When the gates of the Düsseldorf Trade Fair theme of sustainability for the first time.
open at the end of February for the world's This special section will be realised in co-
leading trade fair in the retail sector, the operation with the EHI Retail Institute. Here,
themes of sustainability and energy effi exhibitors from the most diverse sectors will
ciency will play a more important role than present their solutions on the themes of
ever before at many of the trade fair stands. energy efficiency and sustainability. For three
The efficient handling of energy and the posi- days, the 'ECOpark' will be flanked by a pre-
tioning of companies as being environmen- sentation forum where all the fascinating
tally friendly and operating sustainably will themes regarding sustainability and energy
become strategic success factors for retail in efficiency in retail will be demonstrated. A
the future. There are starting points for further central theme in the forum pro-
sustainable retail in almost all areas of in gramme will surround controlling systems as
vestment, meaning that it will be a common part of building services engineering. As the
theme in the range of solutions displayed at current EHI study 'Energy' management in ↑ Welcome: from 26 February to 2 March 2011, EuroShop
the EuroShop throughout all 15 halls. retail proves, energy consumption in retail will take place in Düsseldorf
can be reduced considerably.
10 WWW Wanzl Worldwide No
10 | 2011
↓ marks & spencer in Shanghai
01 Self-Service Systems 10 –23
pagesgreat britain | self-service systems 11
← ↑ trendsetter Marks & Spencer
↙ A SENIOR GROUP of M&S Demand, Purchasing and Supply
personnel recently visitied Wanzl China where they were met
by Wanzl UK Head of Shopfitting, Clive Jury. The group, seen
here at Wanzl China are (from left), Howard Lucas (Shopfitting
Analyst), Gary Salter (Demand and Purchasing Manager),
Michelle Barber (Category Manager, General Merchandising),
Beilei Yuan (Sales and Marketing Manager, Wanzl China), Clive
Jury, Oliver Deinlein (Plant Manager, Wanzl China) and Paul
Williams (Head of Demand, Purchasing and Supply, M&S).
self-service systems
Be our guest. Welcome!
Marks & Spencer puts Wanzl under the microscope
Senior representatives of the Marks and Spencer’s Head of Demand, Purchasing and Supply
Demand, Purchasing and Supply team have recently visited for Marks and Spencer, Paul Williams said
Wanzl manufacturing locations in Germany and in China. that the visits to Wanzl Germany and China
This has been part of a far-reaching review conducted by had been 'highly informative and enjoyable,
M&S to evaluate suppliers against a range or criteria with making the visit most worthwhile'.
particular emphasis on the overall quality and eco-friendliness "The Wanzl manufacturing sites in Leipheim
of manufacturing and supply in terms of their well-publicised are impressive and clearly set a world-class
'Plan A' environmental objectives. Head of Shopfitting for standard for manufacturing in the shopfitting
Wanzl UK, Clive Jury accompanied the group during their and display systems category. The M&S
visits to key Wanzl manufacturing locations in Germany and Demand, Purchasing and Supply team were
China and says that the team’s overall impressions were 'very very pleased that this high standard is main
favourable'. "We have been fortunate enough to be a major tained at other Wanzl manufacturing sites
supplier to the Marks and Spencer Food stores re-brand pro- including their operations in China. We were
gramme over the past five years and are hopeful of increas also impressed by the new Creative Centre in
ing the extent of our products beyond their food retail Leipheim which is a highly effective exhibition
requirements. With this in mind we are delighted that M&S space which showcases the full extent of the
have been able to send a senior team to Wanzl in Germany Wanzl solutions set for both shopfitting and
and in China to see for themselves our commitment to the self-service," said Paul.
highest environmental and quality standards," said Clive.12 WWW Wanzl Worldwide No
10 | 2011
Self-service systems
Wanzl France celebrates its
30th birthday
30 years of customer service, innovation
and excellence
A production facility in the heart Sales office in Paris
of the Alsace region France has the most square metres of com-
mercial sales floor space of any European
To improve performance and ensure even closer prox country. It counts 11,635 supermarkets and
imity to its clients in France, in 1981 Wanzl established a nearly 25,800 retail outlets, totalling more
production facility in Sélestat, right in the heart of the than 41 million m² of sales floor space*.
Alsace region. Product success has enabled Wanzl France to Today, the majority of purchases from large
rapidly expand its production line, increase storage capacity retail establishments are made by only a few
and install an electro galvanisation and powder coating unit. central purchasing bodies. By establishing its
With a production facility of 17,000 m² and more than sales office in Paris, the company is strength
150 employees, Wanzl France is one of the most important ening its commercial presence throughout
European subsidiaries. Use of the latest state-of-the-art France. Situated in the heart of the capital,
machines ensures that only products of the highest precision just next to the Bastille quarter, the Paris
and quality leave the French factory. Wanzl is keen to ensure office is the beacon of our sales force.
that industrial activity does not compromise protection of the Whether self-service and customer guidance
environment. Conserving the environment involves complex systems, shop fittings, luggage trolleys or
operations and tight controls and to show it is acting respon-
sible in this respect, Wanzl France has made some important
investments.FRance | self-service systems 13
↓ JACQUES DE BEAUVAL, Sales Manager from Wanzl France
(third from right) together with his team in the Paris sales office
↑ Near to customers: the French Wanzl
subsidiary in Sélestat was established in 1981.
↑ WANZL FRANCE MANAGEMENT TEAM BASED IN SÉLESTAT:
(from left to right) Bernard Wittner, Production Manager, Bernd
Michael Baumann, Managing Director of Wanzl France and Jean-
Claude Baumgartner, Administration / Finance Manager.
logistics and hotel service solutions, each
product department is represented by com- Large-scale retail: an international
petent staff who respond professionally to
all requests. Success is in the air and Wanzl
business development strategy
France turnover is steadily increasing. In
spite of difficult times, market shares have Distributors are rapidly feeling the squeeze in France,
increased from 10 % in 1981 to 50 % today, opting for internationalisation to help develop their outlets
demonstrating an economically mature mar- and increase their market share. This strategy means repro-
ket with the emphasis on revival rather than ducing French successes abroad, homing in on areas with only
on new openings. French law has made small independent shops. Carrefour was the first to follow
every effort for many years now to protect this route when it opened its first hypermarket in Barcelona in ↑ jÉrÔme neyrinck, Wanzl Key
small companies faced with competition 1973. French retailing is forward-thinking and needs a partner Account Manager for French customers
outside France
from large retailers. The Royer (1973) and with the ability to match its visions. Our production sites, sub-
Raffarin (1996) laws imposed a limit on the sidiaries and local branches mean we are in close proximity to
number of large retail establishments per our clients all over the world, a major asset which has been
geographical area and commercial opening cherished since the company was founded. The company has
of sales space larger than 300 m² was sub- made it clear that it aims to better serve its customers by
ject to authorisation. Since 2008, however, assigning Jerôme Neyrinck the task of coordinating and meet
with the introduction of the French 'Law on ing the needs of French outlets outside of France. This will
the Modernisation of the Economy' (LME), ensure a permanent link is established between the Wanzl
only retail outlets larger than 1,000 m² have group, its subsidiaries and the outlets that it supplies, and
been required to request this authorisation, allow commercial and industry-related issues to be dealt with
a measure which should help encourage in a coherent and efficient manner.
more large retail establishments to open.
* Panorama Trade Dimensions 201014 WWW Wanzl Worldwide No
10 | 2011
Wanzl: unique supplier of
Système U shopping trolleys
since 2006
Système U is a group of independent traders across France
(including the French overseas departments and territories)
operating under the trade names Hyper U, Super U, Marché
U, U Express and Utile. Performance in the 1178 U outlets
has excelled, yielding a steady increase in turnover and mar-
ket shares. It is no accident that the Super U chain has been
selected for the 10th year running as the preferred supermar-
ket of French shoppers*. In terms of level of service, the
fourth French food supplier is aiming for excellence. U shops
have opted for Wanzl shopping trolleys, mostly zinc-plated
and powder-coated, to better match the visual identity of the
brand. For convenience, the trolleys have a swinging support
for water bottle packs. Wanzl delivers around 20,000 trolleys ↑ Excellent collaboration: around 20,000 Wanzl
a year to U shops. shopping trolleys annually for Système U. Philippe Chapron,
Sales Manager at Wanzl France, Western region
* Sofres study – Distrivision survey TNS Sofres, 8 distributors, 20,000 outlets
surveyed.
2011/ 2012 – Auchan renews its
exclusive partnership with Wanzl
Auchan France, CEO Arnaud Mulliez, is France's second Wanzl France and Wanzl Germany. The product has had the
hypermarket chain, with 124 outlets and 285 million cus intended impact, immediately impressing users. Five years on
tomers a year. In France, the group employs 50,000 workers and following delivery of 100,000 trolleys, it is still as popular
and reported a pre-tax turnover of 14.8 billion euros for the as ever. The new Auchan indirect procurement department
2009 financial year. The company's business policy is closely (DAI) has extended its collaboration with Wanzl for a further
linked to its human mission. Indeed, retailing is a service pro- two years.
fession and Auchan's aim is to improve its customers' pur
chasing power and quality of life on a daily basis by employing
responsible, professional, passionate and considerate staff.
It was in this context that in 2003, François Guermonprez
and Claudine Leroy of the Auchan group for supplies and
technical products (DAT) approached Wanzl to develop a new,
more user-friendly, easier to handle and convenient trolley –
ideal for those customers who are used to flying from one
section to the next. Auchan's specifications are precise.
Wanzl France sales director Jacques de Beauval's solid invest-
ments, and those of Dr Rainer Eckert, director of technique
and development at Wanzl Leipheim, are generating several
prototypes that are being tested in Auchan labs. In February
2005, 2,500 models of this aesthetically-pleasing, noiseless,
ergonomic and child-friendly trolley, also fitted with several
storage compartments, were delivered to the Faches-
Thumesnil hypermarket. The trolley, baptised EL240 Auchan,
was born out of the close collaboration between Auchan,
↑ Cooperation: Auchan developed its per-
fect shopping trolley together with Wanzl.france | self-service systems 15
↑ ↓ CUSTOMERS OF WANZL – Nice Côte d'Azur Airport and the
Paris airports Roissy and Orly
Passenger Handling Services
Several international airports use Wanzl luggage trolleys
to offer their passengers impeccable service. In France, it all
began in 2003. Wanzl responded to a call for tenders from
the Aéroport de Paris and introduced the Travel 300 trolley,
designed by luggage trolley virtuosos Rudolf Wanzl and Anton
Boxler. Following a number of stringent tests, Wanzl was able
to present a trolley considerably more technically accomplished
than any other such product proposed by its competitors. The
Travel 300 trolley was selected for the Roissy Charles de
Gaulle and Orly airports. Following in the footsteps of their
Parisian counterparts, the airports of Bordeaux and Nice Côte
d’Azur have chosen the Wanzl trolleys for their modern de
sign, and because they are so easy to manoeuvre, even when
fully loaded, as well as being extremely safe to use.
We are creating exceptional
interiors
Wanzl France is also a shopfitting company which develops,
produces and installs contemporary furnishings to meet the
demands of modern commercial operations. The team, led
by Jean-Marc Talvat, is made up of experts who use their
knowledge of materials, volumes and colours to get the very
best out of your commercial space. Food or non-food, well-
established names are putting their trust in us.
↑ The shopfitting solutions by Wanzl France
create customer experiences.16 WWW Wanzl Worldwide No
10 | 2011
↑ innovation award from asda: Trolleywise is responsible
for 150 ASDA supermarkets throughout Great Britain. The company
returns wrongfully removed shopping trolleys or ensures that they
are disposed of in an environmentally responsible manner.
self-service systems
ASDA's Innovation Award
Trolleywise is a winner – for the environment,
people and cost-effectiveness
Trolley retrieval specialists, Trolley innovative service which greatly reduced trolley losses at 150
wise have won an award for 'Most Inno ASDA store sites across the country. "Operating from
vative' supplier from ASDA. The award was Cornwall to Scotland, Trolleywise made a significant contribu-
presented to Trolleywise Manager, Stewart tion to cost savings across the ASDA estate while at the
Turner at their annual Procurement awards same time improving the availability of trolleys to our custo-
held in Harrowgate recently and recognises mers. The services provided by Trolleywise are also a visible
the unique service which Trolleywise provides demonstration of ASDA’s commitment to being environmen-
to ASDA. Presenting the award, ASDA Head tally responsible 'neighbours' within the communities we
of Procurement, Caroline Levitt, said that serve."
Trolleywise provided a cost-effective andGreat britain | self-service systems 17
↓ TROLLEYWISE is getting stuck in to return missing shop-
ping trolleys to their respective supermarkets.
→ Brief overview
– Trolleywise is a partner of the
British company Symonds
Hydroclean.
– Trolleywise's activities include
returning or properly disposing
of recycling shopping trolleys
– 300,000 trolleys are wrong-
fully removed each year in
Great Britain
www.symondshydroclean.co.uk
↑ PRESENTATION of the Innovation Award from ASDA:
Trolleywise Manager Stewart Turner (left) and Huw Edwards,
Director of Purchasing for ASDA.
← ↑ TROLLEYWISE BRAND: nearly 40 vehicles now operate in Great Britain.
They are continually linked with the company's headquarters via satellite and
are always searching for missing shopping trolleys.
Stewart said that Trolleywise was de ways such as canals and rivers where they could cause
lighted to receive the award from one of the damage to boats, injury to persons and harm to wildlife. As
largest names in UK retail and this would far as possible, trolleys are returned to service at the 'home'
provide further momentum to the company stores but in some cases damage or contamination makes
which had grown steadily since commencing scrapping unavoidable. Following this award, Trolleywise
operation six years ago. "Throughout the UK, hopes to extend their services with ASDA and with other
over 300,000 trolleys are wrongfully re national retailers who are looking for an environmentally
moved from various retailer sites every year. effective solution to reducing trolley losses," said Stewart.
If left where abandoned, these trolleys pre-
sent an unsightly and potentially hazardous
obstruction to the public and impact nega-
tively on the environment. In some cases we
are required to retrieve trolleys from water-18 WWW Wanzl Worldwide No
10 | 2011
SELF-SERVICE SYSTEMS
Eco-management
Technical expertise to help protect
the environment
For Wanzl, environmental protection is of the highest Wanzl has now converted its electroplating
priority. Consequently, all operating processes are consist to the trivalent chrome plating process. Is
ently operated with a high emphasis on the environment, the this an innovation?
conservation of resources and the protection of people. Most definitely. Prior to the introduction of
Wanzl has now converted its electroplating to a newly devel the trivalent chrome plating process, we
oped Trivalent Chrome Plating Process. Discussion with carried out many tests and held numerous
Arthur Mitterhuber, Environmental Affairs representative at discussions with our suppliers. We had in
Wanzl: stalled a complete entrance system with tri-
valent chromed components in a DIY store
Can you provide us with a brief introduction to the world of for testing purposes as early as 2005. This
electroplating? test system was regularly examined and is
Arthur Mitterhuber: By electroplating, we mean the surface still in perfect condition today, five years on.
refinement of our products, for example shopping trolleys, The trivalent chrome plating process guaran-
entrance systems or entire shopfitting systems. This consid tees considerably improved distribution
erably improves abrasiveness and corrosion resistance prop across and covering of the surface. The de
erties. Even after years of use, the product is visually still in gree of gloss was improved even further. The
very good condition. Wanzl carries out complete surface coat chrome-plated components are characterised
ing within the company. In this way, we can ensure the consi- by perfect surface quality.
stently high quality of the surface coating.GERMANY | SELf-service SYSTEMs 19
Active environmental
protection
– Wanzl has been designated an Ökoprofit cleans around 24,000 m³ of production
company for its commitment to reducing wastewater per year.
the consumption of energy, water and – Despite expanding production, Wanzl has
resources (Ökoprofit: ecological project for been able to reduce its energy consump-
integrated environmental technology). At tion and corresponding CO² emissions by
the same time, the company is working to over 11,000 t per year. The basis for this is
minimise waste. functional environmental management.
↑ ENVIRONMENTALLY FRIENDLY: the new – Since the introduction of the Central – The recycling rate for Wanzl is 93.9 %. This
trivalent chrome plating process introduced Wastewater Treatment Plant (ZARA) in is more than 13 per cent above the aver
by Wanzl. An additional advantage is the
2003, around 3,000 tonnes of chemical age for German industrial companies.
high quality and the long lifespan of the
surface refinement. additives have been saved. And Wanzl
"The new Trivalent Chrome Plating Process is like an
environmentally friendly revolution in surface refinement."
ARTHUR MITTERHUBER, Environmental Affairs representative at Wanzl
↑ wanzl china: Wanzl's own electroplating system is now in ↑ Environmental protection: The new electroplating
operation. facility in China uses very little water, which can then be fed back
↖ MADE BY WANZL: Wanzl guarantees the consistently high and completely purified into the natural water cycle. The emission
identical quality of its products at all production sites (picture values are also well below the legal regulations (picture before
before start-up). start-up).
How environmentally friendly is the new
process? Responsibility
Chrome deposition in trivalent chrome elec-
trolyte baths takes place using additives that Wanzl combines economy and ecology: ced method of water treatment guarantees
are distinguished by their low risk, for people after a project planning phase spanning many compliance with the extremely low waste
and the environment. This also increases em years, a new electroplating facility with water limits in China. At the same time, only
ployee safety during surface refinement and downstream powder coating has been half the quantity of water required by con-
when executing processes. Classification ac constructed at the headquarters of the ventional electroplating facilities is used. The
cording to the German Ordinance on Hazar Chinese Wanzl subsidiary in Shanghai. The emissions are also well below the specified
dous Substances (Gefahrstoffverordnung) is plant is designed with capacity for around legal requirements.
therefore not applicable. The emissions from 500,000 shopping trolleys and meets the
the electroplating chimneys no longer have highest quality requirements of Wanzl's Using an online monitoring system, all pro-
to be measured according to Germany's European production sites. The environment cess steps running completely automati
Technical Instructions on Air Quality Control protection requirements imposed by the cally are constantly monitored and, if nec
(TA Luft) regulation. Wastewater treatment Chinese authorities exceed even the essary, corrected immediately. This enables
has also been simplified – a purification stage European level in certain aspects. This is Wanzl to guarantee the high quality of its
has been dropped. The application of lead demonstrated by the waste water system surface coating and ensures a long service
anodes for electrolytic conduction is also no which meets the last technical standard by a life of Wanzl products combined with an ex
longer necessary during the new procedure, highly efficient vacuum distillation plant, pro- tremely high degree of corrosion protection.
which has a positive effect on waste dispo- cessing 1,000 litres of production waste The name Wanzl now stands for these high
sal. All in all, it offers a
very positive result water per hour. The purified water is then so demands in terms of quality and enviroment
for the environment. clean that it can be fed back into rivers al protection all around the world: in Europe,
without any ecological concerns. This advan- Asia, Australia, Africa and South America.20 WWW Wanzl Worldwide No
10 | 2011
↓ Red / green in store CI: Alcampo dances the tango together with its custom
ers. The 'Tango' plastic shopping trolley deals with the high salt content in Spain, as
→ In brief
well as on the Canary Islands and the Balearic Islands, with ease. This is because,
– 28,000 'Tango' shopping trol-
unlike with wire, salt simply does not affect plastic.
leys for 16 Alcampo hyper-
markets.
– Fittings:
Basket volume 220 litres
Travelator castors
Promobox coin deposit
system with Alcampo lettering
Child seat / goods shelf
Alcampo CI colours, red / green
↑ On time: within a few weeks, Wanzl had produced and
delivered 28,000 'Tango' shopping trolleys to the Spanish
retailer Alcampo.
self-service systems
Spain dances the 'Tango'
28,000 plastic shopping trolleys for Alcampo
Spain: summer, sun, sea. And a high salt content in the Within only six weeks, the delivery took
air. This salt affects shopping trolleys made of wire. Above all, place on time in several stages around the
this affects stores located close to the sea or in the vicinity end of 2010. Wanzl equipped the majority of
of desalination plants for the production of drinking water. the 220 litre trolleys with travelator castors
The consequence of this is corrosion of the wire trolleys. for the safe transportation of goods on trav
Alcampo, the Spanish subsidiary of the French retail chain elators between the levels. "We received en
Auchan, reacted as early as 2008 with extensive tests on tirely positive reactions from Alcampo," re
plastic shopping trolleys from different manufacturers. One ported Jérôme Neyrinck, Wanzl's Key Account
year later, Wanzl won the tender to supply the first 'Tango' Manager for French customers outside
delivery to the Alcampo hypermarket in Vigo, in north-west France. This was indeed due to the quick and
Spain, situated directly on the Atlantic Ocean. Since then, the on-time production as well as the high quality
'Tango' plastic shopping trolley has danced with Alcampo in of the 'Tango' plastic shopping trolley, and
Spain. In the meantime, the 'Tango' has proven itself to there is the prospect already to supply fur-
Spanish retailers in terms of product quality, production and a ther Alcampo stores in the future.
consistently good look. And in 2010, there was a bulk order
for a further 28,000 trolleys for 16 Alcampo hypermarkets.expert topic 21
expert topic
Consumer 2020
How will we be shopping tomorrow?
Konsument 2020 (Consumer 2020), the current study than before. Co-author Corinna Langwieser is
by the Zukunftsinstitut (Future Institute), describes the convinced of this. The market in 2020 will be
most important consumer trends over the course of time. less about the choice between thousands of
Today, the Zukunftsinstitut is considered one of the most possibilities, but rather about adapting prod
influential think-tanks in Europe for trend research and ucts to the specific ideals of customers.
futurism. The forecasts for consumer decisions between There will therefore be more products and
2000 and 2010 have largely become a reality. services that customers can save time by
acquiring. An additional feature of personali-
The current study comes to the conclusion that consumer sation will be helping with your selection:
ism will become more and more personalised by 2020. suppliers and customers will communicate
With the changes to society and its values, consumerism will far more intensively with each other than
adapt to the personal needs of individual consumers far more today. >
"Consumers in 2020 will demand guidance; a deep understanding
of the product. Customers demand ethically correct products.
For example, under the slogan , 'Give a day, get a night', the Sage
Hospitality hotel group in the USA grants a 50 % reduction on the
booked room if eight hours of volunteer work is performed."
ANJA KIRIG, Future Consultant and Author of the study 'Consumer 2020'
↑ THE CUSTOMER OF TOMORROW demands services that guarantee
time savings and convenience in everyday life.22 WWW Wanzl Worldwide No
10 | 2011
"Customers of tomorrow want products and services that are sustainable and
suited to their mood. In Australia, for example, there is a 'positive mineral water'
under the label 'A bottle of': on the labels of the bottles, there are messages such
as 'strength' and 'love'. These messages are intended to directly address con
sumers and put them in a positive mood."
corinna langwieser, Future Consultant and Author of the study 'Consumer 2020'
› Claims and fascinating packaging alone will no longer be
sufficient, since a product "must provide actual and substan-
tial innovations", forecasts Matthias Horx, Head of the
Zukunftsinstitut. And the product design must be visually
attractive, but also functional, conveying in the process that
the product is practical, durable, inexpensive and attractive.
One of the most important conclusions of the study for the
consumer markets of the coming decade is the fact that
future consumers will distance themselves from pure
impulse buying. On the contrary, products will be purchased
on the basis of a new and real set of needs. Matthias Horx's
recommendation to trade and industry is thus: "simplify the
everyday life of consumers through services that guarantee
time savings, convenience and competence on a day-to-day
basis. Sell products that are sustainable and worthwhile for ↑ DISCRETIONISM: the UK company Graze supplies '5 a day'
both sides. And expand the core service of your brand with healthy snack boxes that ensure a regular intake of vitamins. A box
with selected fruits, nuts, olives and dried fruits is delivered every
additional services."
day to the home or office of the customer, who only has to state
his / her preferences once – during registration. The daily selection
is made by Graze.
Selection of the most important
consumer trends in 2020
How-to: customers want to be in the know. Manufacturers Discretionism: in the future, true luxury will be in the form of
and retailers have to share their knowledge with consumers. products that not everyone has, in a style made conspicuous
The future will be about knowledge societies and how to by its inconspicuous nature. And the products will not make
properly handle acquired knowledge. A thirst for information the customer work: in the future, consumer competence will
and curiosity are the real productive forces of the 21st cen- no longer mean selecting and arranging everything personally,
tury. Customers feel most comfortable as semi-professional but being able to rely on the pre-selection of brand manufac-
experts: not for nothing are Internet blogs booming in the turers.
DIY retail industry, making a handyman out of every partici
pating customer. Neo-Urbanism: desire for the city in increasing across all
ages and lifestyles. For many companies, cities will become
Consumerism based on personal values: consumers increas more and more important in the coming years: here, you can
ingly define their consumer needs through their personal precisely observe how consumer trends arise and how the
benefits, but simultaneously demand a value-based compo- needs of customers will develop in the future. Neo-urbanism
nent. There is a request for 'give and take', culminating in a is also altering lifestyles: one car per household or participa-
new co-operation between companies, consumers and non- tion in a carpool are both sufficient. In the future, a type of
profit organisations. boarding house will be the ideal living solution for modern,
professionally mobile urbanites.
← INFORMATIVE: the 120-page study
'Konsument 2020 – Die wichtigsten Konsum- Mood Manufacturing: moods are contagious – if one person
trends im Wandel der Zeit' ['Consumer 2020
in a conversation laughs, the others smile. It is the same with
– The most important consumer trends over
the course of time'] (ISBN: 978-3-938284- shopping, which is also guided by emotions. In 2020, shop-
50-6) by Corinna Langwieser and Anja Kirig is ping will not be short-term gratification but will provide a
published by the Zukunftsinstitut. To order sustained effect on customers. The products should engage
and find more information, visit
the mood of customers, particularly through colour, acoustics
www.zukunftsinstitut.de.
and scent. Studies in as early as the 1990s have shown that
the desire to buy rises by 15 % as soon as the scent in the
:zukunfts | institut
shop is right.expert topic 23
← A MOOD MANUFACTURING INNO-
VATION has been developed by Gorenje,
one of the leading appliance manufac
turers in Europe. In co-operation with
Karim Rashid, American pop star of the
design world, the company developed a
new designer multi-function oven with
alternating LED lights in seven variants.
The colour of the LED light strip changes
according to the temperature setting –
and influences the mood in the kitchen.
"Consumerism is an independent dimension of culture. People are always at
the core. We view ourselves as anthropologists of consumerism and many of
the trends forecast years ago by the Zukunftsinstitut have become reality.
For example, 'green consumerism' is now an important market factor.
Consumer culture is and remains simply very exciting – between rationality,
desire and morality."
matthias horx, Trend Researcher and Futurist
↑ NEO-URBANISM: desire for life in the city is growing. And
an individual living centrally does not require a car, but can car-
pool instead.
↑ HOW-TO: knowing which way the wind blows – customers want
to be integrated in trade. An example is the DIY industry: its online
blogs for sharing experience are very popular as they make do-it-
yourself enthusiasts into semi-professional craftspeople. This then
leads to purchases being made at DIY stores.24 WWW Wanzl Worldwide No
10 | 2011
↓ GLASS ART by Spiegelau
02 Displays 24 –27
pagesgermany | displays 25
"We were won over by the excellent value and the attention-grabbing
image of the display. Both match the Ritzenhoff & Breker brand.
Its re-usability and associated environmental protection is also positive."
alfons ebbers, Key Account Manager Ritzenhoff & Breker
↑ TABLE-TOP CONNOISSEUR: Ritzenhoff & Breker
displays
Table culture at the PoS
Table settings are the core expertise of
Ritzenhoff & Breker.
Ritzenhoff & Breker look back on a history rich in
→ In brief
t radition.
Wolfgang Otto Breker: Georgius Liborius Ritzenhoff founded – Founded: 1810
the company in 1810 as a wholesale firm for glassware and – 2011: one of the market lead
ceramics. Last year, we celebrated our 200th anniversary. ers in table culture with a
range of around 4,500 prod
How does Ritzenhoff & Breker present itself today? ucts made from glass, porce-
We are an internationally established company with a range lain, ceramics, and accessories
of around 4,500 products made from glass, porcelain, ceram – Head office location: Bad
ics, and accessories. Our customers include supermarkets, Driburg-Herste, North Rhine-
department stores, boutiques and the furniture and interiors Westphalia
trade. Ritzenhoff & Breker is one of the market leaders when – Trading partners: supermar-
it comes to the best of table settings, home and kitchen kets, department stores, bou-
accessories. > tiques and the furniture and
interiors trade.
– Customers in 42 countries
worldwide, predominantly in
Europe26 WWW Wanzl Worldwide No
10 | 2011
↑ The Managing Directors of Ritzenhoff & Breker: ↑ WERNER KÖSSLER, Brand Industry Sales Manager for
Wolfgang Otto, Wolfgang and Stefan Breker (from left) Individual Displays from Wanzl
› As one of the market leaders in table culture, we ask:
how innovative is the sector? Displays from Wanzl
The market and the customers continually want to see new
items on the shelves. For this reason, we replace around a Wanzl designs and manufactures highly
quarter of our range every year. This means that innovations effective sales displays – from a single object
are part of day-to-day business. In addition to the range from to an entire shop-in-shop theme world. Every
Ritzenhoff & Breker, the Snap, Flirt and Via lines are also part customised solution from Wanzl is tailored to
of our programme. With this, we cover the whole market and optimally suit the customer's individual re
our products are in a price range that everyone can manage. quirements, specific products and PoS situa-
tion. Werner Kössler, Brand Industry Sales
How does this search for innovation work? Manager for Individual Displays from Wanzl,
It is an elaborate process: it takes around twelve months to developed the current displays for Ritzenhoff
go from the development of the product by the in-house de & Breker, Spiegelau and Kärcher from the
signer to the first presentation of a collection. Trend scouts beginning, in close co-operation with the
then take care of identifying the expected colour and product three new customers. Wanzl Displays will be
trends at the right time, which will subsequently be imple- at EuroShop 2011 in Hall 05 / D04 at the
mented by the designers in corresponding products. Once the POPAI D-A-CH joint stand.
design of a collection has been finalised, samples will be pro-
duced. As soon as all the products in a collection have been www.wanzl-displays.com
perfectly co-ordinated with one another, serial production
commences.
The brand scores
Wanzl developed a display for high-quality second placement
of glass and porcelain especially for Ritzenhoff & Breker.
These displays are currently used in German retail. From a
distance, the branding shines out with large format crowners
and retractable advertising motifs. The red base with the
brand name Ritzenhoff & Breker also draws more attention.
The combination of the coated metal frame and wooden
flooring ensures an elegance suitable for the presentation of
high-quality brand-name products. The new display for
Ritzenhoff & Breker distinguishes itself through individual
design possibilities, durability and a good lasting image.
Environmental friendliness and flexible use are also guaran-
teed, as well as excellent value with unmistakable, attractive
product presentation at the PoS.
www.ritzenhoff-breker.degermany | DISPLAYS 27
Exquisite glass art
The Spiegelau name means lifestyle com-
bined with traditional, artistic craftsmanship:
wine glasses meeting the ultimate require-
ments for quality, aesthetics, durability and
value, as well as the experience of wine-
drinking. For promotion placements at the
PoS, Spiegelau chose high quality and re-
usable metal displays from Wanzl. And for an
individually developed customised solution,
the new plug connection mechanism guaran-
tees quick and easy assembly and disassem-
bly, thanks to the variable metal floors.
Advertising panels that can be fitted flexibly
and exchanged as required support both the
branding and individual sales promotions.
↑ CLEANLINESS in focus: Kärcher, cleaning equipment
manufacturer
Irrigate like the pros
The Family-owned Kärcher company, is best everal different activities. If required the
s
known as the worldwide leading supplier for display can also be adapted and flexibly
cleaning technology, also has a range of high- redesigned for seasonal offerings. The same
quality garden irrigation systems. For the applies to the design and the advertising
new assortment, Wanzl and STI Group have message on the cardboard-bound cladding.
developed the ‘garden shed‘ display together Kärcher supplies this extremely durable 'gar-
with Kärcher. Hoses, spray lances, spray den shed' display fully fitted to the retail
guns, sprinklers, garden pumps and the full trade. It is delivered directly to the PoS with
range of accessories can be presented a forklift. Upon request, additional baskets
clearly. Built on a wooden Euro pallet sized permit the sale of loose goods. Wanzl is the
1200 x 800 mm, the display simulates a real service supplier for the new Kärcher display.
garden shed on a miniature scale. The com-
ponents: a display support frame, a set of
blister hooks for suspended goods, option
ally adjustable wire levels and presentation
levels, and a printed cladding bound with
cardboard. The basic idea is that the support
frame can be used in the long term for28 WWW Wanzl Worldwide No
10 | 2011
↓ creative center: Traders from the Spanish purchasing
co-operation Euromadi visit Wanzl
03 Shopfitting 28 –38
pagesSPAin | shopfitting 29
shopfitting
Extreme differences –
identical trends
Spanish food retailers
visit Germany
The trends in food retailing were the central theme on Germany, some Spanish regions are clearly
a tour of Spanish retailers in Germany.This tour was organ more convenience-oriented whereas others
ised by Wanzl for member firms from the largest Spanish are far more traditional. Of the total con
purchasing co-operation, Euromadi. As well as the trends, the
venience segment in the Spanish retail trade,
differences between both countries came to light very over 29 % is located in Madrid and 19.6 % in
quickly during visits to EDEKA and Marktkauf stores. It all Catalonia, followed by Andalusia (18.1 %) and
begins with the sheer range of goods on offer. It is obvious the Valencia region (13.7 %). The remainder
that the proportion of fish on sale is four times higher of the country has only a 19.4 % stake in the
between San Sebastian and Cádiz than in Germany, which is convenience sector.* These large regional dif-
understandable when looking at the cuisine typical of the ferences continue with the amount of market
country. Industry experts are also quickly able to explain the participants. Over a hundred players are
high proportion of own-brand products at Iberian supermar- active in the Spanish food sector, and com-
kets, which stands at 25 – 30 %, through the minor impor- panies that are no. 1 in one region may not
tance of discounters in the Spanish market. What Germany be leading across the next regional border. >
and Spain have in common, however, is the convenience
trend. But this is catching on at a different rate: compared to
↓ Flying visit: Wanzl also accompanied the Spanish retailers to Marktkauf. The * Statistics INDISA
roughly 180 supermarkets of the EDEKA sales division offer a wide range of food
and non-food products.You can also read
