Evolve & Elevate - Play Today. Fit 4 Life - The Pear3 Portfolio by Ben Pearthree

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Evolve & Elevate - Play Today. Fit 4 Life - The Pear3 Portfolio by Ben Pearthree
Play Today. Fit 4 Life.

Evolve & Elevate
                   WHO WE ARE

        Evolve & Elevate was founded on the principle
        that when you grow, we grow. Training at E&E
         is unique because everything we do is based
         in exercise science, not in choreography. We
       are truly invested in your future and want to be
       with you on your journey. With E&E, progress is
       found through positive habits and consistency.
Evolve & Elevate - Play Today. Fit 4 Life - The Pear3 Portfolio by Ben Pearthree
P l ay To d ay. F i t 4 L i f e .

                                       Evolve & Elevate provides athletes all over
                                      Chicagoland access to premier trainers and
                                    exceptional workouts. From Pilates to post-natal,
                                    E&E wants to be there with you as you build your
                                    mind-body connection and develop your fitness.
                                     With our coaching and your passion we believe
                                                that anything is possible.

                                                             Pilates
                                                     Suspension Training
                                                           Kettlebell
                                                             Play2BeFit
                                                          BJJ X YOGA

                                                  Hyde Park | Pilsen | South Loop

02
Co n t e n t s

                    Contents
                    PAGE 4 Evolve & Elevate

                    PAGE 6 Pilates

                    PAGE 8 Suspension Taining

                    PAGE 9 Kettlebell

                    PAGE 10 bellicon©

                    PAGE 12 Play2BeFit

                    PAGE 14 Media Guidelines

                    PAGE 17 BJJ X YOGA

ONE GYM Two Parts

                    SOCIAL                      CONTACT US
                       @EvolveAndElevate        Phone: +1 (312) 888 2972
                       @evolveandelevate_chi    Email: playtobefit@gmail.com
                                                alyssa@evolveandelevate.com
                       @
                    ONLINE                      Studio Address: 2201 South
                    www.evolveandelevate.com    Halsted, Chicago, IL 60608

                                                                               03
Pilates
Pilates is a system of exercises developed by Joseph Pilates
to improve core strength, flexibility, posture and the
mind-body connection. Pilates is low-impact and can be
modified to accommodate almost any physical fitness level
or medical condition.
E V OLV E & ELE VAT E P ILAT ES

Evolve & Elevate
Our Pilaties classes are divided into six-week courses. Why the six-week
course? Pilates is different than any other workout you have ever done. It
will take a few sessions to begin to understand what it’s all about. After one
class you may be confused, after two you’ll be intrigued, and after three you
will be SOLD on the brilliance of the method. After all, Mr. Pilates always said
“in 10 sessions you will feel the difference, in 20 you will see the difference,
and in 30 you’ll have a whole new body”. Evolve & Elevate offers Beginner,
Intermediate and Advance classes.

Evolve and Elevate offers beginner, intermediate, and advanced classes to meet our clients where
they are at in their pilates journey.

Beginner level: For people that are not familiar with the five principles of Pilates nor Pilates in
general.

Intermediate level: For people familiar with the neutral pelvis, how to imprint, breathing, and
names of the exercises. Members who can adjust their machine and follow the flow of the class
are considered intermediate.

The Advanced Reformer: For people with extensive experience. Members who are ready to use
the V2max Towers will be taken from the traditional kneeling and lying down positions to stand-
ing on the reformer with familiar exercises.

                   Private | Duet | Group Reformer | Group Stability Chair | Advanced Stability Chair | Circuit | Mat

                                                                                                                        05
S us p e n s i o n T r a i n i n g

      Suspension
      Training
      Suspension Training is done with bodyweight exercises.
      This helps to develop strength, balance, flexibility, and
      core stability. Most suspension trainings have one point of
      contact into a ceiling or frame but our suspension systems
      have two contact points, making exercising much more
      challenging. Our dual suspension points leverage the forces
      and the participants body weight to provide a full workout.

       redcord® Class
                                                                       Suspension training at Evolve & Elevate is
       Technique 20%                                                defined by three separate training options.
                                                                    First, we offer training on the redcord ® in
       Posture 70%                                                  both a traditional and High-Intensity Interval
                                                                    Training (HIIT) format. In addition, classes
       Flexibility 10%                                              are offered in silk suspension, and lastly, with
                                                                    the RIP trainer. Our approach to strength
       redcord® HIIT Class                                          training covers a wide range of client needs
                                                                    and allows our members to have a successful
       Pilates based 20%                                            workout regardless of their experience level
                                                                    with strength training.
       Sweat Factor 70%                                                All of our strength training platforms take
                                                                    into consideration the Pilates principles. We
       Flexibility 10%                                              integrate principles from previous or separate
                                                                    classes to ensure that our members have a suc-
                                                                    cessful workout not just measured by calorie
       RIP Trainer Class                                            burn, but by minimizing risk of injury and
                                                                    stimulating real muscle growth. By keeping
       Technique 20%                                                the fundamentals at the core of what we do,
                                                                    our members reap the full benefits of classes,
       Challenges 10%                                               coming out stronger and more confident than
                                                                    before.
       Cardio 70%

06
S us p e n s i o n T r a i n i n g

                                     07
Kettlebells &
Barbells
Learn the basic movement patterns of the human body
and enjoy elevated quality of life. Kettlebells, barbell, and
bodyweight exercises are here to teach you the foundations
of how to move properly.
K E T T LE B ELL & B AR B ELL

Be Stronger,
Move Smarter.
At Evolve & Elevate we utilize the five basic movements of pushing, pulling,
squatting, carrying, and hinging in every class no matter which equipment
we are using.

                                Private | Duet | Group Kettlebell & Barbell | Kettlebell Conditioning

                                                                              S
                                                                                              trength is a factor needed in everyday ac-
                                                                                               tivities, not just in the studio. With Evolve
                                                                                               & Elevate Kettlebell & Barbell training
                                                                                               members will have the opportunity to
                                                                                               develop strength that will enhance their
                                                                                               quality of life, and elevate their overall
                                                                               fitness. In our kettlebell classes members will be able
                                                                               to learn exersises to correct postural imbalences and
                                                                               build healthy movement patterns. In our private classes
                                                                               your coach will help you to create a baseline with mea-
                                                                               surement assessments on day one. This data allows one
                                                                               of our coaches to lead you in your fitness journey with a
                                                                               personalised training regiment. However if you prefer a
                                                                               larger group setting, the duet and group classes are ideal
                                                                               for those who wish to be accountable to their training
                                                                               partners and find success with a training in a group
                                                                               setting. You will be coached on how to use the Kettlebell
                                                                               with proper bio-mechanics and cues for correct lifting
                                                                               techniques. Our coaches will always push you to be the
                                                                               strongest version of yourself. As members progress in
                                                                               their practice with Kettlebells they will then have the
                                                                               option to train with the barbells in addition to the Ket-
                                                                               tlebells.

                                                                                                                                           09
b e l l i co n ©

bellicon©
The bellicon is an upgraded mini trampoline with bungies
instead of traditional springs. This reduces the impact on
your joints by 89% and will allow you to jump pain-free.
Bouncing on the bellicon is done barefoot, which helps to
strengthen the feet and ankles along with the whole body.
The bellicon harnesses gravity and makes it work for you.
With each bounce you go from 2 to 4 times normal gravi-
tation to zero gravity and back again, engaging your body
on every level. Our unique design maximizes the benefits of
every lift off while minimizing the stress of re-entry so that
every landing is gentle. Just a few minutes a day and you’ll
be ready to go wherever your next mission takes you.
                                                                        bellicon© Circle Class
                                                                 A high-intensity open level interval
                                                                 workout that’s performed with a variety
           bellicon© Bounce Class                                of props such as the BOSU, multiple
                                                                 bellicons, and fun creative ways to keep
A new way to do cardio is here! This                             your high energy training fresh. Timed
open level dance-based bellicon class                            intervals will keep you sweating and
integrates multiple cycles of fierce cardio                      consistent with keeping the heart rate up.
and strength training in a structured and                        Be prepared for an intense workout and
progressive workout. Elements of move-                           a community experience. bellicon Circle
ment and dance are also included, add-                           is a challenging, full-body workout pro-
ing even greater variety to each workout                         gram that targets muscle growth, coordi-
and increasing the already wide range                            nation, and overall physical performance
of benefits. It’s a high-energy, full-body,                      in a completely engaging and highly
muscle-toning workout that’s as much                             motivating format. We suggest barefoot
fun as it is intense. We suggest sticky                          or sticky socks.
socks or barefoot.
                                                                 Mental/ Physical Stamina 20%

                                                                 Cardio 40%
  Fun 50%
                                                                 Strength 40%
  Cardio 50%

10
b e l l i co n ©

                   11
P l ay To d ay. F i t 4 L i f e .

                        MOVE              THINK      GROW
                                                                          Play Today. Fit 4 Life.
                                                                                                                                                       Play2BeFit
                                                                                                                                               Play Today. Fit 4 Life.

                                                                                                                                 Play2BeFit is a childrens program
Play2BeFit bellicon ©

                                                                                                                                 that allows youth of all abilities to
                                                                                                                                 move, think, and grow. By devel-
                                                                                                                                 oping programs with an academic
                                                                                                                                 emphisis, we provide children a
                                                                                                                                 non-threatening learning envi-
                                                                                                                                 ronment where the oppertuni-
                                                                                                                                 ty to self-discover is endless. With
                                                                                                                                 more and more youth experiencing
                                                                                                                                 trouble focusing in the classroom
                                                                                                                                 Play2BeFit is taking the problem
                                                                                                                                 of shortening attention spands
                                                                                                                                 head-on.

        Play2BeFit
                                                                                                    Children Diagnosed with Attention-Defi-
                                                                                                     cit / Hyperactivity Disorder (ADHD) in
                                                                                                           *Source Centers for Disease Control and Prevention

         Our mothers know that P2BF’s pro-        P2BF 4-5 serves as an introduc-       Age

         gramming for postnatal parents and       tion into athletics. Your young
         their children deliver a safe exercise   ones will run, jump, and play their   12-17

         space for parent and child. We know      way through obstacle courses as
         getting back into the swing of things    they build strength and find body     6-11

         is hard, but we’re here to help with     awareness. Classes are made to
         coaches who know how to work with        educate children about the impor-      2-5

         your body post-birth.                    tance of healthy habits and living.
                                                                                                0           1                      2                    3           4

                               Newborns                            4-5                                     Number of Children in Millions

         Play Today. Fit 4 Life.
         P2BF 6-8 takes more intermediate         Approaching the teen years can be
         approach to obstacle training. Play-     scary for parent and child, but E&E
         2BeFit 6-8 will help them to build       knows a good workout can help
         strength and have fun with some          keep things in check. Continue
         more advanced activities. They will      to enjoy your pre-teen years with
         make the transition into more com-       workouts that will keep you moving
         plicated movement patterns and           and excited as you mature into a
         begin to see the difference strength     young adult. Come work with us on
         and cordination can make.                building strength, endurance, and

                                 6-8                          9-12 & Teen

         12
P l ay 2 B e F i t

                               Play2BeFit                    powered by Evolve & Elevate

                     Gaining basic strength and control of movement comes not just from learning movement,
                     but a strong brain too; which is why we have developed the Play2BeFit philosophy so that
                                      your child can be ready on the mats or in the classroom.

R
                     esearch continues to indicate the same
              problem: more kids need to move and                     Our three pillars for Play2BeFit are Move - Think - Grow.
              they’re not moving enough. Evolve &                     We use these to direct our own long-term goal of devel-
              Elevate is taking on standardized learning              oping the best athletes, the smartest students, and the
              and offering a space where children                     most thoughtful citizens. Through physical activity and
              can be themselves and learn classroom                   fitness education all children will experience the magic,
material. Learning life skills such as goal setting, how to           and reap the benifits that regular exersize can have for
build healthy habits, and what makes a good teammate                  the body. We welcome athletes and their familes of all
and citizen is at the core of Play2BeFit. The children’s              backgrounds and abilities to join us as we play today in
platform offers opportunities for youth in all stages of              our mission to be fit 4 life.
development to work with their family, or in small teams
to elevate themselves mentally, physically, and emo-
tionally so that they gain a real understanding of all
that fitness and healthy living has to offer. As the groups
progress, P2BF emphasizes the
importance of building healthy

                                           Move                                  Think                                    Grow
habits and what they look
like. Teaching nutrition and
coping skills that will propel all
students in the classroom and          Children need to move and are not
                                                                                  Every aspect of the Play2BeFit         As a member of the Evolve & Elevate
in life go hand-in-hand with the       meeting their physical requirements
                                                                                  platform is engineered to allow        family, Play2BeFit applies the same
same Long-Term-Athlete-Devel-          for activity. Time in the classroom
                                                                                  children to fufill their potential, be LTAD philosophy to its childrens
opment approach used though            is crucial, however we must also
                                                                                  it in the studio or in the classroom.  training. We look not only for growth
all aspects of Evolve & Elevate.       take care of our bodies. Play2Be-
                                                                                  Exersise allows children to come       in physique and in body awareness,
From P2BF 6-8 and on, athletes         Fit addresses the lack of physical
                                                                                  back focused and ready to take on      but at social and academic growth
will learn how to play and             activity in schools and supplements
                                                                                  their upcomming assignments. Not       as well. With Play2BeFit we develop
exersize in a way that honors          it with thoughtful learning so that
                                                                                  only will they be performing better,   your young athletes into thoughtful,
their bodies and supports a            children come out stronger and
                                                                                  but building healthy habits.           well-rounded teammates.
lifetime of personal growth.           smarter than before.

                               All Children Welcome                                                All Families Welcome

                                                                                                                                                            13
M EDIA G UIDELINES

     Evolve & Elevate
How To Cover
                             Play2BeFit                            Play Today. Fit 4 Life.
                                                                    Evolve & Elevate
Us: Media Usage                                                     Evolve & Elevate is written with the     The services that are the original

Guidelines                                                          ampersand “&” in all cases unless
                                                                    deamed necessary for legal reasons.
                                                                    When abreavating it may be written
                                                                                                             services of Pilates, Suspension
                                                                                                             Training, and Kettlebell & Barebell
                                                                                                             identify with Evolve & Elevate and
                                                                    as “E&E” but only on social media.       are not “Powered by E|E.” Only in
The information in this section applies to all                      Blogs and websites use the full          cases where Powered by E|E is used

in-house communications staff, and external or                      name. The font in the logo is Komu       can an ampersand be substituded
                                                                    which is available via Adobe Typekit.    for a pipe or vertical bar.
third party entities. The policies of Evolve & Elevate
                                                                                   Examples:
in regards to media protocal are found in this
section.                                                               Web & Social: Evolve & Elevate
                                                                           Legal: Evole and Elevate
                                                                       In affilation: Powered by E|E or
                                                                                Powered by E&E
                                                                                                                                        E|E
Play2BeFit                                                         When Using the Logo the Square E|E
                                                                   or circular E|E may be used on social                      Logo
                                                                   media profiles. In the occurance that
Play2BeFit is always written with the word “to” as the num-                                                                Font: Komu
                                                                   a profile uses a square photo use
ber 2. It follows all of the same rules as Evolve & Elevate in                                                 Red: #ae2429 or 22, 98, 93, 14 CMYK
                                                                   the square file and the same applies
regards to usage on social, web, or promotional materials.                                                    Black: #000000 or 75, 68, 67, 90 CMYK
                                                                   if there is a circular option. The full
Use of coverphotos, profile pictures, and other identifying                                                      White: #f8f8f9 or 4, 2, 2, 0 CMYK
                                                                   bar logo can be used in all occasions
images for social media are included in this. Play2BeFit                                                       Grey: #697a90 or 64, 47, 31, 5 CMYK
                                                                   where applicable and may be used
may be shortened to P2BF when also referencing the age
                                                                   with or without the grey backdrop if
category of the playform.
                                           Logo                    the file is clearly visible.

       Examples:                         Font: Komu
                            Orange: #f15e25 or 0, 78, 98, 0 CMYK
Web & Social: Play2BeFit
 With Age: P2BF 9-12     Green: #c4d132 or 22, 3, 98, 0 CMYK
                             Pink: #ea5082 or 2, 84, 23, 0 CMYK
                              Blue: #00b1d7 or 73, 8, 9, 0 CMYK

14
M EDIA G UIDELINES

Part of The Team

Affiliates of Evolve & Elevate                                                                  Affiliates of Evolve & Elevate are “Powered by E&E”

                                                                                        T
                                                                                                          hose who rent space with or fall under the Evolve &
                                                                                                          Elevate umbrella are afforded some of the privileges
                                                                                                          associated with the Evolve & Elevate brand. Affliates
                                                                                                          are allowed to post their classes on the Evolve &
                                                                                                          Elevate Mindbody page, and cross-promote their
                                                                                                          services. When Evolve & Elevte travels to events, the
                                                                                         affiliates will recieve cross-promotion under the identity of Evolve &
                                                                                         Elevate and these benefits remain as long as the agreement stands.

                                                                                                              E VOLVE & ELE VATE

                                                                                                       INSTAGR AM GUIDELINES

                                                                                 Evolve & Elevate does not use Instagram filters. All Instagram photos must
GYM OR STUDIO                                                                    be saved and stored to a harddrive or other form of secure storage. The re-
                                                                                               quirements for photo postings are as follows:
When writing in reference to Evolve &
Elevate, refer to the space as a studio
                                                                                       Our Hashtags
                                                                                                                                      Filter: VSCO A6 use at +5
rather then a Gym or Fitness Center.                                                 #evolveandelevate
                                                                                                                                     Contrast between +1-1.5
The studio identity strays away from                                                    #Play2BeFit                                  Sharpen no more than 2
the intimidating feel of many gyms,
                                                                                                                               White balance temperature +1-1.5 as
and allows the members to build a re-       Use VSCO to Edit                       Others may be used, however we
                                                                                emphasize our own. All others must be       needed to achieve warm yellow tone
lationship with the coaches and staff.
                                          Image/Video content                    relevant and appropriate to the post. Exposure should make the image visible & warm
By operating as a “studio”, Evolve &
Elevate reinforces its brand identity.

                      H O W T O G E T A CO P Y O F T H E L O G O S

                      If you wish to use a copy of our logo please follow our logo and media guidelines. Email alyssa@evolveandelevate.com and
                      specify which logo you are requesting and for what purpose and we will be more than happy to share an Ai. or .png file.

                                                                        E|E
                  Logo manipulations must be discussed with the Evolve & Elevate Communications Staff. If you wish
                 to do so for any reason contact us promptly. This includes colour changes, written copy, and all media
                                                             related items.

                                Designed by Ben Pearthree. Photography by Rachel Kingsley. All images owned by Evolve and Elevate

                                                                                                                                                                     15
B J J X YO G A

                            BJJ X YOGA

                                                             powered by Evolve & Elevate

B
                 JJ X YOGA is a proud partner of Evolve & Elevate and offers a unique brazilian jiu jitsu and yoga combination class. Taught by a
                 husband-wife duo, BJJ X YOGA is a family run and opperated offering athletes primere training with a duo-platform approach.

                                                                                                                           Coach Jeff Yumul
                        Adult Jiu-Jitsu                                                                                Head Jiu Jitsu Instructor
                                                                                                                                    &
Catering to all levels, this Brazilian Jiu Jitsu program is
perfect for the beginner or the seasoned practitioner                                                                    Deanna Spear-Yumul
looking to work on their craft. Classes begin with a 15                                                                  Head Yoga Instructor
minute warm-up followed by a sequence, which will
then be drilled live in real time. End of class sparring
upon request.

                                                                                                    @f2wbjj Veteran
                       Restorative Yoga                                 2018 Pan Am Master Silver Medalist (Brown)
                                                                           2018 Chicago Open Master Gold Medalist
In our Restorative Yoga class you’ll be guided into                                              (Brown) 2014 (Blue)
                                                                             Multiple time Silver and Bronze medals
gentle movements to warm the body and calm the                                                  (Blue/Purple/Brown)
mind. Restorative yoga gives the gift of receiving                                                3X Naga champion
postures rather than initiating them. Each posture
reduces the effects of chronic stress, diseases and
fatigue in the body.

                     60 Min Vinyasa Flow

This dynamic and energizing class will emphasize                       200 Hour Teacher Training from the Chicago
conscious breath and fluid movement to strengthen the                              School of Yoga in February 2018
                                                                                            Yoga Alliance Member
body and calm the mind. Expect to move and breathe
smoothly from one pose to another, holding challenging
postures and increasing flexibility. Incorporate this prac-
tice with Jiu Jitsu for best training results.
Evolve & Elevate
               Evolve & Elevate Pricing
       MONTHLY MEMBERSHIPS                                ONLINE TRAINING

     8 Group Classes/Month     $215              Online Services Discount $65/Month

     12 Group Classes/Month    $299             Online Services Discount $45/Month

    Unlimited Classes/Month $330               Online Services Free With Membership

                        ONLINE TRAINING For Non-Members

                        Nutrition or Online Training $89/Month

                      Nutrition and Online Training $149/ Month

                                  GROUP TRAINING

                                3 Classes Intro Package
1st Time Group Rate $20/              $20/session             5 Classes   $36/session
          session            (Offer only valid for purchase
 Single Class $40/session       same day as first class.)      10 Classes $30/session

                                   TRIO TRAINING

   Four Week Program             Eight Week Program               12 Week Program

     $120/Organizer                 $216/Organizer                 $280/Organizer

  $120/Other Members             $270/Other Members              $350/Other Members
Evolve & Elevate
                                          Evolve & Elevate Pricing                      PRIVATE TRAINING

                      TIER I Rate                                                                 TIER II Rate                                                               Director Rate

       1 Private                   $84/session                                      1 Private                   $94/session                                    1 Private                   $100/session

       5 Privates $80/session                                                       5 Privates $90/session                                                      5 Privates $96/session

       10 Privates $76/session                                                     10 Privates $86/session                                                      10 Privates $92/session

                                                                                         PLAY2BEFIT (18U)

                     Single Class                                                            5 Youth Classes                                                              10 Kids Classes

                    $18/ Session                                                                  $16/session                                                                 $14/session

                                         If you refer a client to us and they purchase
  A package of Semi-Private Classes (5 or 10 Pack) then you will get a
                     FREE SEMI-PRIVATE CLASS

                 A package of Privates (5, 10 or 20 Pack) then you will get a
                                   FREE PRIVATE CLASS
                                                                                                             POLICIES:
As a courtesy to our instructors, all sessions must be cancelled before 12 hours of scheduled appointment/class time. If cancellation is not received from instructor 12 hours prior to schedule appointment/class it will be
 cosidered a late cancellation. Late cancellations will result in client being charged in full. Purchase Policies All sessions expire 4 months from the date of purchase, are non-refundable and non-transferableClients who
 wish to hold a standing private or duet session must purchase a 5 pack minimum to guarantee their time slot being reserved.Clients who wish to hold a standing class time, can reserve as many classes are available in
  their current package. E&E reserves the right to request a doctor’s note of permission to exercise for pre and post natal, as well as post-rehabilitation clients. General Policies E&E tries to give each client our undivided
    attention during their session time. Sessions begin and end promptly as scheduled. Late arrivals are responsible for the full fee of their session. Gift certificates are available in any amount.Payment* All purchases
   are done through Mindbody our Mind Body online scheduler will allow you to see our group class schedule, reserve and pay for your classes. Package Price must be paid in full at first session and sessions purchased
   expire 4 months from date of first session. To avoid interruption and prevent injury, clients who are more than 10 minutes late to a group equipment or studio class will not be allowed to join the class. Instructors are
  not responsible to stay past 20 minutes of a Private or Duet session start time if the client has not called to say that they are coming or running late. If you have not arrived within 20 minutes of your scheduled session
 time, you will be charged the full session fee.Clients who wish to hold a Standing* or recurring private or duet appointment must have a credit card on-file and will automatically be enrolled in our auto-pay program to
guarantee their reservation. Please contact the studio if you are interested or would like to learn more about Standing Appointments.All private and duet sessions are by appointment only. Clients must speak with their
                                        instructor(s) to determine which group class level will be most appropriate and beneficial for them.All sales are final. No transfers or extensions.
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