EXPERIENCES OF THE GLOBAL CEFE NETWORK
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PANORAMA 2019-2020 EXPERIENCES OF THE GLOBAL CEFE NETWORK
E DI TO RI A L 4
A DA P E RMETI J OV AN ST ALEV SKI PR OJE CT POTFOL IO 2 0 1 9 -2 0 2 0 6
A L B ANI A BLAGOJ TRAJ KOV CE FE GOE S DI GI TA L 1 2
MAC ED ONI A CE FE GOE S DIGITAL M OVE M E NT 1 4
DI TO S 1 6
TA M A R A B J ELI C
CE FE NE TWO RK 2 0 1 9 18
ZO R A N KU L U N D Z I J A AUNG AUNG
CE FE WOR KSHOP IN KUR DIS TA N I RAQ 20
B O S N I A -H E R ZE G OV I NA MYANMAR
CAR ACAS STAR T-U P WE E K 22
VE NE ZUE L A 2019 TO GE TH E R 24
J O R G E TAGLE BAD I A REF ASS CE FE MACE DONIA'S COOPE R ATION IN E ASTE R N E UR OPE AND C A U C A SU S 26
C H I LE MOROC C O R E FUGE E STAR T-UPS IN GE RM A NY 28
A TR UE STORY F RO M A DA 30
M A R L I N DE B A E RENZ C AROLI NE ALENOGH ENA
PR OMOTING GE NDE R E MPL OYME NT IN M O RO C C O 32
c o n t e n t
e d i t i n g
E B E R H A R D B A E RENZ NI GERI A COOPE R ATIVE S DE VE L OPME NT IN R UR AL AR E AS OF M O RO C C O 34
K A R L A A N G E L E S T ORRES INTE GR ATE D R UR AL E CONOMIC DE VE L OPME NT PRO GRA M 36
C R I S T I N A R A M I REZ KARI M VARGAS SE E CE FE - INTE R NAL ME NTOR TR AINING PRO GRA M 38
L O U R DE S F L ORES P ERU CE FE R E GIONAL CONFE R E NC E A SI A 40
J E N N I F E R S TA ND ER NE W STE P IN MYANMAR ME DIC A L F I E LD 42
F E N J A ZI N G SH EI M SAND RA SAV ANOV I C CE FE NE TW O RK 2 0 2 0 44
L I N A S I N ZI NGER SERBI A NIGE R IA KE E PS THE CE FE SPI RI T A LI VE 46
ZU R A B A ZA ROVA PR OJE CTS UPDATE S FR OM C E F E BI H 48
SUGENG P RI YANTO E MPOWE R ING INDIGE NOUS WOME N – E XPE R IE NCE FR O M C H I LE 52
S U S A N N E BAUER
I ND ONESI A CE FE IN THE PE R UVIAN COOPE R ATIVE OR GANI ZA TI O NS 54
G E R MANY
CE FE TR AINING IN INDONE SIA DUR ING THE PA NDE M I C 56
GAMI NI H ERAT H CE FE NE TWOR K - SPR E ADING R APPIDLY IN M A C E DO NI A 58
A R I K H A LI FA
SRI LANKA CE FE VE NE ZU E LA 2 0 2 0 60
I RAQ
E MPL OYME NT PR OMOTION I N DA RF U R 64
LAURA GAYOSO VIR TUAL MATCHMAKING E VE NTS 65
J UAN J OSÉ MOYA SPE CI A L NO TE S 66
V ENEZ UELA L E T U S I M PA C T 68
B E FOR E AND AFTE R THE TOT - QUOTE S FR OM VE NE ZU E LA 70
A NOTE FR OM A E -FA C I LI TA TO R 72
2 3
E D I T O R I WELCOME
A L
F
irst of all, a very warm welcome to 2020, when it was time to finalise and pub-
the ninth edition of the CEFE Panora- lish the CEFE Panorama 2019, we were ful-
ma. Since 2011 we are publishing this ly engaged in creating new means by which
newsletter to share a glimpse of the vi- entrepreneurship can be developed despite
brant, diverse and fascinating world of CEFE. all obstacles. It is a compelling time full of in-
novations that have made us emerge from
We would like to congratulate all CEFistas, the crisis all the stronger. Together with the
entrepreneurs and project teams for the CEFE communities, we have been able to
ways in which they are addressing the cha- transfer the CEFE method to the digital world
llenges of COVID-19 and transforming them and have piloted different tools, content and
into forward-thinking approaches. It is un- approaches, including training of e-facilitators.
believable how the world can change with-
in a few weeks. Daily business routines su- We are proud to present such digital learning
ddenly were shaken, and most entrepre- projects to you in this newsletter. You can also
neurs needed to reach for survival. We are catch up on many other activities and new
happy to contribute CEFE solutions to this evolutions. We are looking forward to the first
crisis situation and beyond. Even though we digital global CEFE conference, which will take
could not travel, we kept up the connections place in April this year, and to further work
with the CEFistas all over the world. The net- on CEFE Smart - the blended version of CEFE.
work is an integral part of our achievements.
You may wonder why this edition covers two
We would like to congratulate all the CEFistas,
years - simply because of Covid. Like many
entrepreneurs and project teams for the ways in Eberhard Marlinde
other organisations, CEFE International su-
which they are addressing the challenges of COVID-19 Baerenz Baerenz
ffered from the pandemic. And in March
>>
4 5
CEFE
International's
PROJECT
PORTFOLIO
19/20
6 7
CEFE International's Project Portfolio 2019- 2020
Global Germany/Ghana Germany Sudan
Together with INEO, CI set-up CEFE Academy, CI was contracted by the Import Promotion Desk CI offered ToTs for AIZ trainers to strengthen their In Consortium with ICON-Institut, CI has advised
which is a the CEFE e-learning platform offering to conduct coaching for exporters from all over skills as e-facilitators and also to integrate a gen- GIZ on SME promotion tools (presential and on-
interactive online training for entrepreneurs. It the globe. Advising them on Export Finance and der sensitive aspect in the trainings. CI developed line) for their TVET partner structures in Gedaref
is a complete solution to effective participatory Marketing. a manual for e-facilitators and a hand-out paper and Kassala.
training, based on the learning by doing CEFE ap- for gender sensitive negotiation processes.
Mayo 2020 - July 2020 April 2019 - September 2020
proach. It is accessible to the whole global CEFE December 2020 - January 2020
community.
June 2020 - On going
Tajikistan Global
Germany/ Ghana The CEFE Methodology is moving to the digilitized
Contracted by the GIZ, CI in consortium with PEM
CI had the pleasure to design and implement world and is in a process of adaptation to this on-
germany Consult and ICON-Institut supported in the prepa-
ration and implementation of a gender sensitive
blended seminars which enables 20 representa- line modalities while keeping its essence. As a cru-
tives of 14 selected Ghanaian companies to offer cial step to achieve this, the e-facilitator license is
For the Import Promotion Desk in Germany, CI Entrepreneurship Awareness campaign, devel-
and market their products on the German/Euro- part of the certification system.
acompanied a delegation from the Addis Ababa opment and implementation of ToT and start-up
pean market according to the existing standards,
Chamber of Commerce at the trade fair Anuga. bootcamps in different regions in Tajikistan. The December 2019 - January 2020
regulations and quality requirements of the cus-
Anuga is the world leading exhibition of food. ToT was conducted in a hybrid format, executed
tomers. Besides a one week training Accra, CI exe-
by international experts remotely who were con-
September 2019 - October 2019 nected with small learning groups on the ground.
cuted an online course on its platform CEFE Acad-
emy, consisting of coaching, forum discussion,
Albania
November 2019 - July 2020 and webinars.
Within the BMZ-funded programs GIZ SRD
December 2019 - January 2020 and ProSEED, CI is setting up a mix of coaching
Germany/ Ghana Cote d'Ivore and training bootcamps for up to 400 entre-
preneurs. Suporting them in developing their
CI offered a ToT within a project of the Import Pro-
motion Desk to BDS providers of the Export School Contracted by the Import Promotion Desk in Ger-
Ethiopia change plan , which will ulimately lead to in-
crease resilience and growth. CI is partially in
of the Ghana Export Promotion Authority (GEPA) many, CI was in charge of the development of an Together with the Import Promotion Desk in a consortium with ÖAR. The first bootcamps
on effective Trade Fair Participation. The ToT was advisory service on GlobalGAP certification in co- Germany, CI developed and conducted virtual and a Training of Coaches will be conducted
conducted fully online. In addition, CI prepared a operation with the chamber of commerce in Cote trainings on "How to do market research for fully online.
full training package for the new trainers to imple- d'Ivore. your company" with a deeper focus on "How
ment with the direct target group. October 2020 - October 2021
December 2020 to find information on international food
May 2020 - November 2020 trends" as well as on "How to develop an ex-
port marketing plan".
October 2020 - December 2020
8 9
CEFE International's Project Portfolio 2019- 2020
Germany / Iran / Azerbaijan/ Albania Europe Germany
Belarus / Moldova Successfully running since 2017, CI in a consorti-
um with PEM Consult, contracted by GIZ, is execut-
For the Erasmus+ Programme, CI is designing an
innovative vocational curriculum on Regenerative
Within a study tour to Biofach Trade Fair, organ-
ized by Import Promotion Desk, CI supported the
The Manager Training Programme, funded by ing the biggest business plan challenge in Albania. Agriculture, inspired and led by permaculture, IPD to coordinate the delegates in their B2B ap-
BMWi and executed by GIZ, is a trade promotion Besides this, we established a network of mentors agroecology and the Regenerative Organic Certifi- pointment and general visit at the trade fair.
programme between Germany and partner coun- and trainers. cation scheme, which will make learners aware of
February 2019
tries. Through a eight weeks online programme, possible solutions to implement sustainable culti-
November 2017 - March 2021
CI has supported businesses from Iran, Azerbai- vation methods, therewith giving impetus to trans-
jan, Belarus and Moldova to find suitable business form agricultural practices and landscapes.
partner in Germany. The programme was imple-
Sudan December 2020 - December 2022 Germany / Georgia
mented at the CEFE Academy and included train-
ing, excursions and coaching sessions. CI will con- Contracted by GIZ, CI offered business coaching
Contracted by the GIZ, CI is establishing a BDS pro-
tinue working for the MP during this year. vider network in Darfur. As first step, we conduct-
ed an online entrepreneurship week with partici-
Europe for Georgian MSMEs, who wanted to cooperate
with German business partners. The coaching was
September 2020 - July 2021 purely conducted online and was set within the
pants from host communities, Internal Displaced Contracted by Erasmus+, CEFE International is in
framework of the BMWi Manager Training Pro-
persons (IDPs) and refugees. charge of developing an Entrepreneurship Toolkit
gramme.
Germany / Moldova / April 2020 - July 2021
for VET. This toolkit has resources for integrating
entrepreneurship in VET, and for supporting VET November 2018 - February 2019
educators develop entrepreneurship competenc-
Uzbekistan / KYRgystan Europe / Africa es; as well as developing an e-learning space and
Within the Manager Training Programme, fund-
Together with Conoscope, CI worked for GET.in-
VET entrepreneurship gamified environment.
December 2020 - December 2022
Brazil
ed by BMWi, CI has welcomed a business dele-
gation from Uzbekistan, Moldova and Kyrgystan. vest in different Matchmaking (online) Events of CI developed a guide for Business Development
We have conducted a ten weeks online coaching up to 3 days. The main feature of the project is the Services (BDS) providers on promoting green busi-
programme and two weeks business trip to Ger-
many, consisting of B2B appointments, excursions
management of the technical and organizational
part of these events and the logistical coordina- Germany nesses in Amazonas Region in Brazil. The contract
was awared by ECO-Consult.
in training. Unfortunately, the trip needed to be tion of the B2B meetings between participants.
For AIZ, CI is conducting on-site and online training June 2019 - December 2019
shorten due to the outbreak of Covid-19. Everything encompassed in conference set-up.
in negotiation and presentation skills for furture
Recently CI has conducted a three-day webcon-
December 2019 - March 2020 project staff of GIZ, Welthungerhilfe and others.
ference with up to 1000 participants. More online
Matchmaking events are about to come durng
2021.
April 2018 - March 2021 Global
GIZ International Delegations handled all logistics
November 2020 - September 2021
for GIZ groups, visiting Europe. Within this context,
CI in consortium with Madiba Consult, has organ-
ized logistic arrangement, such as visa, accomoda-
tion, transport, etc, for several delegations around
the world.
September 2019 - August 2020
10 11
CEFE goes
DIGITAL
12 13
CEFE • GOES DIGITAL GOES DIGITAL • Cefe
CEFE goes digital movement
by Marlinde
experiential learning! The way we enhance
people to learn and the emotions we are
able to create, are exceptional and make us
Marlinde Baerenz special. But CEFE digital is more than e-train-
CEFista from Germany ing. Through the year, we have been able to
combine e-training (focusing on simultaneous
My dear CEFistas, learning) with asynchronous components and
innovative instruments (so called DiTos). This
Wow – 2020 is over! What a year! The glob- mix of instruments enables CEFE to flourish.
al world faced a global pandemic. Suddenly,
We made a big step and developed CEFE Acad-
we all talked about the same thing – Covid-19.
But we not only talked about Covid. We – as emy – an e-learning platform where CEFistas
CEFistas – were obliged to enforce a process can create their online learning. In addition,
of transforming our beloved CEFE into a CEFE various e-modules and e-exercises have been
digital. Was this easy? Not at all! I remember developed and tested. Nowadays, CEFE digital
discussing with many of you, if it will ever be became a digital routine for all of us.
possible to do this step of digitalization. From
a retrospective, we can proudly say ‘Yes, we But we face challenges! Where would I like to
did it!’. The #cefegoesdigital movement suc- put the spotlight on? First, we need to further
ceeded and CEFE all over the world is imple- jointly with you. Where do I see the need to ly reality will not change. CEFE International
spread CEFE digital. Not only to conduct as act in 2020? Based on discussions with you will not succeed without its strong network
mented day by day in a digital format. Each
of you has put his/her efforts to make this many e-modules as possible, but to reach the and experience I gained, my dream is to es- of master minds, juniors with crazy ideas and
movement a huge success. But let us face target groups with less e-ability and with low tablish a brand for CEFE, which directs it into a great team in the back. #cefegoesdigital
the truth – there were pioneer CEFistas be- access to internet. Second, we need to identi- the future of blended learning. By advancing movement is not something that needs to be
fore Covid came across and we want to thank fy standards to assure quality. Third, we need work on an app, we want it to be accessible for established, it exists and we reached the next
them to establish the ground we are working to have a common language when it comes those entrepreneurs who hardly have access level. CEFE Smart is born! So what is next? We
on today. Bringing CEFE into the e-learning to CEFE digital. Last but not least, we need to internet. Firstly, we want to finalize with the simply need to support this baby to grow and
sphere is a key goal since many years. With to dream and be crazy! We will not stop with integration of the e-facilitator license into the become an adult. How are we going to do
all the bad and terrible situations Covid has e-learning; we need to think about the future international certification system. Secondly, this? Good question! With love, passion and
brought to us, it led us to achieve something
of CEFE digital. We all know that online learn- we also define a common language through deep understanding of our CEFE. Let us con-
meaningful. It forced us to bring all our po-
tential innovation power on the table and to ing is only one facet. I vision a future where a standard manual for CEFE e-facilitators. And tinue dreaming about the future of CEFE and
transform our CEFE trainings into an online present CEFE and CEFE digital work hand-in- finally we enhance the skills of CEFistas to use act accordingly.
experiential learning experience. hand. CEFE blended learning will arise out of digital platforms and instruments through an
this terrible global pandemic. We, as CEFE In- e-advanced. I, personally, want to thank all of you for the
If you would asked me, what distinguishes ternational, define it as our duty to connect energy and efforts you have given into this
CEFE digital from other e-learning providers, the dots between all of you, organizing events I know this all sounds ambitious. But I strong- movement. This has pushed me to push you!
I can clearly say – it is the same uniqueness, where you can meet and discuss, providing a ly believe as CEFista and as an entrepreneur
which we offer at our physical trainings – the quality system and further developing CEFE that without dreaming of a future, the dai-
14 15
CEFE • GOES DIGITAL GOES DIGITAL • Cefe
CEFE Academy
DiTos
Cefe digital together
This is our own e-learning platform, where
CEFistas worldwide can hold there e-courses
on.
Now, this has been done before 2020. We as CEFE Busy App
global CEFE community agree that CEFE used E-course can be accessible through an app.
single training instrument is not a miracle Key business tools with practical examples
weapon. So, we mixed it up. showing all steps of business planning and
management, soundly visualized, videos.
The same matters for CEFE in a virtual world.
Marlinde Baerenz
Therefore, right from the beginning, CEFE In-
CEFista from Germany
ternational has not only focused on digitaliz-
ing the CEFE training approach, but also on
CEFE is more than just a start-up training ap- combining it with other digital instruments the
proach. We have been proving since 1983 that so called‚ CEFE DiTos‘ (CEFE Digital Together).
CEFE Moby- Train
we can empower people all over the world to CEFE International is currently working on
become self-determined. But how do we do The benefits are tremendous for future entre- bringing the CEFE e-facilitator manual into a
this? Besides our experiential training ap- preneurs and MSMEs: user-friendly app version. Easily accessible
proach, CEFistas all over the world have com- e-exercises, e-energizers, curricula and con-
plemented and further developed the CEFE cepts for CEFE e-facilitators.
start-up training with different topics and in- • We are able to cover the complexity
struments. What we call ‚CEFE plus‘ is, for ex- of e-learning
ample, a lean start-up training based on the
CEFE method set-up in start-up weekends Resilience and growth path
• We make knowledge accessible 24
combined with tools like open talks, fuck-up hours seven days a week COVID-19 has demonstrated the importance
nights, early bird talks and snack-ups. As add- of having a resilience strategy. CEFE Interna-
on, we combine our trainings with coaching •We are competent to provide tools for tional developed a module encompassing
and mentoring. So, CEFE International devel- synchronous and asynchronous lear- e-training and e-coaching for entrepreneurs.
oped a Training of Coaches and Mentors and ning experience.
integrated into the international certification
system a CEFE coach license.
CEFin
Eliminate the obstacle of complex calcula-
tions, increasing start-ups and growth. The
features are: covers market and sales fore-
Let us get practical!
cast, investment needed, financing plan,
working capital, depreciation, cost calcula-
tion, profit & loss, cash flow, mix of webinar
How does such a CEFE
and homework.
CEFE Train Yourself
DiTo look like?
Learning at distance where internet is not an
option. Mobile phone App targeting start-ups
and micro businesses with no hardware or
internet to learn how to go businesses. Key
areas of starting and running a business;
simple language, practical examples, highly
visualized, video clips, search function.
16 17
CEFE
NETWORK
ACTIVITIES
2019CEFE • Network Activities 2019 Network Activities 2019 • CEFE
SUSTAINABLE DEVELOPMENT GOALS
1 NO POVERTY
CEFE Workshops in 8
DECENT WORK AND
ECONOMIC GROWTH
Kurdistan Iraq
Ari Khalifa
CEFista from Iraq
The CEFE trainer Ari Khalifa together with
CEFE trainer Mohammed Salih Khaleel held
from May 2019 until October 2019 sever-
al workshops for international organiza-
tions that aim to support small businesses hand experience in developing the skills of
in Iraqi Kurdistan. These workshops were government employees. These trainings
mainly focused on young people, living were focused on administrative skills and
in IDP camps, and low-income communi- time management. 15 employees of the
ties. The project was jointly supported by Treasury Directorate in Zakho took part
the GIZ and Caritas. Altogether, 209 young of the workshop that went for a period of
people took part on the CEFE Workshops. three days. In coordination with the Social
Later in December the same year, Ari Khali- Welfare Directorate and social affairs CEFE
fa and Mohammed Salih Khaleel had a first- participation certificates were distributed.
20 21CEFE • Network Activities 2019 Network Activities 2019 • CEFE
SUSTAINABLE DEVELOPMENT GOALS
SUSTAINABLE CITIES
11 AND COMMUNITIES
START-UP WEEK CARACAS 17
DECENT WORK AND
ECONOMIC GROWTH
breaking schemes from the CEFE community in Venezuela.
10 activities were developed to address diffe-
rent topics related to reinforce Venezuelan
entrepreneurs, such as Financial Manage-
ment, Personal Branding, Risk Management,
CEFE Venezuela Team Marketing Research, Pisco-corporal tools as
Achievements entrepreneurs, Coherence between mind –
Laura Gayoso & Juan Moya
body – linguae as entrepreneurs and Purpose
We designed, developed and as Entrepreneurs.
As Directors of CEFE Venezuela, for us, The
executed 10 activities with Start-up week is a Global Encounter were
Laura Gayaso Juan Moya CEFE methodology, with the 180 Venezuelan entrepreneurs were trained
not only the entrepreneurs get the chance
CEFista from Venezuela CEFista from Venezuela participation of 39 CEFistas, under CEFE methodology for 1 week.
to achieve new tools to apply on their busi-
plus an audiovisual team of 3 nesses, but it also promotes networking, team
people. There was a significant growth in participation
work and empowerment of the local entrepre-
The Startup Week is a global in activities under CEFE methodology:
neurial ecosystem that is helping to rebuild
initiative that brings together Venezuela has hosted 4th 300 entrepreneurs were in- specially on the social and economic aspects
the leaders of the entrepre- editions since 2016. CEFE terested and registered in In 2018 we had 24 participants. While in 2019
(in our case) of a new Venezuela.
neurial ecosystems of a city. Venezuela is welcomed to con- CEFE Venezuela’s activities, we hosted over 180 participants. Then, we
The goal is to co-create an tribute as co-organizer in the on demand 60% were effec- grew in 650% the number of participants.
CEFE gets to be the only proven methodology
agenda of open and free ac- last 3 of these editions and tively assisted. applied in these trainings, with real and effec-
tivities for a week, to support being part of the 60 organiza- General satisfaction of the participants in tive results on the participants, based on the
entrepreneurs. More than 75 tions that came together with the 10 activities through CEFE methodology. experiential training it helps to incorporate
cities around the world partic- a common goal: to achieve faster the new learned tools.
ipate each year in this success- more than 7000 registered The information shown below results from ap-
ful Tech Stars program that is start-up peers and to assist plying a satisfaction survey to 166 participants Creativity and Excellence, two of the keys to
managed to foster the creative 165 activities for promotion of the 180 who received training through the adapt and develop trainings based on CEFE
and innovative spirit of entre- of the start-up ecosystem in CEFE methodology during the Start-up week. no matter the subject to address. Creating
preneurs, empowering them Caracas. This year the start- The measurement instrument has been de- the “CEFE magic” to introduce the participants
and facilitating their integra- up week was from 15 to 21 signed and approved by the Start-up Week in a context most likely to reality and phase
tion with the various actors July 2019. Venezuela's committee. 95% of participants by phase, facilitate the training so the partici-
working for it. evaluated CEFE facilitators with an excellent pants are the center of it.
competency.
22 23CEFE • Network Activities 2019 Network Activities 2019 • CEFE
SUSTAINABLE DEVELOPMENT GOALS
SUSTAINABLE CITIES for the promotion of start-ups
11 AND COMMUNITIES and strengthening to entre-
Venezuela 2020
PARTNERSHIP FOR THE preneurship processes as a
17 GOALS response to the migration cri-
sis in the territory of Norte de
Santander - Colombia", where
we conducted a demonstra-
tion of the CEFE Methodology
in the projects presented. and outlined the first steps
for a two-year training and
From this experience in FACES, coaching project, in order
one of our Advanced CEFistas to strengthen 80 entrepre-
initially graduated from our neurs as part of an inclusive
socio-economic process and which a working team is able methodology and strengthen
first group in 2016 and now to graphically capture on a the execution with real au-
Laura Gayaso Juan Moya
as a graduate member of the productive strengthening of
CEFista from Venezuela CEFista from Venezuela Venezuelan migrants and Co- map, its Leverage Zone, made diences. A previous step as a
first Diploma for the Advanced up of the resources that are preparation on their way to
Training of Sustainable CEFis- lombian returnees, contrib-
Expansion, diversity and 168 hours of joint work, the available with great strength obtain the License granted by
tas, Germán Álvarez, shares uting to their transformation
strengthening are three expected moment finally ar- to meet the challenges posed CI.
words that fill our hearts: "My "from ventures of necessity to
words that can summarize rived, the moment in which and its Aspirational Zone, made
experience as a CEFE facilita- ventures of opportunity" as a
2019 for CEFE Venezuela. the Advanced CEFistas pre- up of scarce resources, identi- CEFE ASIA - A LONG-DISTANCE
tor has definitely been em- means of livelihood.
A year where for the first sented the final training prod- fying and prioritizing them for PARTICIPATION WITH A HIGH-
powering. It is also a perma- At the end of the year, during
time, we cross borders uct, designed and developed their empowerment in terms LY ACTIVE NETWORK
nent challenge for me to deliver a 16-hour training session,
and take the first steps to based on CEFE methodology, of achieving the goals.
with extreme quality, commit- a large group of 30 partici-
contribute to Venezuelan on the stage of EL MASTER. In This tool was tested and vali- With great emotion we received
ment and permanent amaze- pants took part in a first step
compatriots in nearby bor- this final module of the FACES dated with a team of consult- an invitation from our colleagues
ment, the learning objective towards the strengthening
ders. diploma, the Advanced CEFistas ants in the area of technology from CEFE ASIA to participate
agreed with the client... The of a network that supports
take on the challenge of testing and systems, who are cur- in the congress held in Myan-
CEFE Methodology has given migratory processes, young
THE MASTER the expected their CEFE Concept Products, rently facing the challenge of mar. This time we were not
me a proven way of interven- entrepreneurs and people in
closure of the first Advanced presenting their proposals opening new markets and just able to be there and enjoy net-
tion, a common language and vulnerable conditions.
before a demanding panel of as they are rethinking their working and strengthening as
Training of Sustainable way of doing things to join any
CEFE Allies (jurors and inves- business, we rethink the way a global network, but we were
CEFistas (FACES) CEFE work team. Today I am From the results of these two
tors) who, from their exper- to analyze the elements avai- able to give our contribution
part of an ethical community, days, a first Time Line was de-
tise, will generate contribu- lable to the team to strengthen, from a distance.
We started 2019 with the with colleagues of extraordi- veloped to address the main
tions for the strengthening of grow and move towards the
closing of the first FACES nary level, with a portfolio of needs as support institutions
the products as a memorable achievement of new challen- An online connection allowed us
(Formación Avanzada de proven products and a world
learning experience under ges through our FOR.MA model. to share from our experience
CEFistas Sustentables) Diplo- of possibilities to create and CREATE FROM THE
CEFE Methodology, generating what has been the develop-
ma, after seven months and contribute to the growth of CONNECTION WITH THE
possible investments by them JEC - SPECIAL DAYS OF GROWTH ment of CEFE Venezuela and
Venezuela and Latin America OPPORTUNITY A BOOST TO THE CEFE NET- the diversity of products that
...". WORK IN VENEZUELA allow us to address different
FOR.MA (Mapped Strengths segments with training pro-
APPROACHING THE BORDER or Strengths Assessment In order to advance as CEFis- cesses under CEFE Methodo-
"SIN FRONTERA PROGRAM" Map) is an approach based on tas and be able to obtain the logy.
(GIZ COLOMBIA) the analysis of the SWOT ma- following levels of certification
trix, focused on the empow- once the ToT has been suc- With the commitment to be
In June 2019, we started erment of work teams from cessfully completed, we have present at the next CEFE Asia
working with GIZ Colombia, the identification of the most developed the JEC - Special conference, we met great
together with a large group or least powerful strengths of Growth Days, a space where colleagues from Sri-Lanka,
of actors of the Colombian the team. A new tool developed through a mentoring process Thailand, and of course our
entrepreneurial ecosystem, in under CEFE methodology by the CEFistas manage to close teachers from CEFE Interna-
the "Seminar on Methodologies the CEFE Venezuela team, in gaps in their understanding of the tional.
24 25CEFE • Network Activities 2019 Network Activities 2019 • CEFE
SUSTAINABLE DEVELOPMENT GOALS
4 QUALITY EDUCATION led in Croatia by CEFE trainer
Zoran Vitanov and Ismail Se-
CEFE Macedonia’s cooperation in
DECENT WORK AND
8 ECONOMIC GROWTH hic. The second training in
September 2019, was led by
Eastern Europe and Caucasus. CEFE trainer Jovan Stalevski
and Marija Armenski. First of
all, the trainings explained
Additionally, the European young people with fewer the term and meaning of
Union’s interest to cooperate opportunities, with an aim to social entrepreneurship.
with these countries is huge. improve participants' level of Additionally, it gave skills for
The EU intends to create com- competences and foster their being a mentor and mentee
petent markets and young active participation in society. in the process, created busi-
entrepreneurs. Moreover, they ness and evaluation tools
also intend to invest significant Within the frame of this pro- and finally networked the
Jovan Stalevski
resources in building capacities gram, CEFE Macedonia is mentors with institutions
CEFista from Macedonia and individuals that support
within young people (future involved in two projects for
leaders) and organizations building capacities of organi- the social entrepreneurship
Five to ten years from now,
(to be synchronized with EU zations in Azerbaijan, Ukraine, lead community develop- ecosystems throughout Eu-
the markets in Eastern Eu- 2. “Start it up – Keep it up”
regulations and procedures). Georgia, Belarus, Lithuania, ment processes for creat- rope.
rope, Caucasus and Central
Asia will be the most attrac- Turkey, Netherlands, Swe- ing a sustainable living for
The second project “Start it up
One of the programs that pro- den, Bulgaria, Greece, Moldo- themselves in Gazakh re- The range of the social busi-
tive ones for educational ser- – Keep it up” gathered 6 organ-
motes this kind of coopera- va and Croatia. gion, Azerbaijan. ness ideas that our men-
vices and for doing business. izations across Europe (Tur-
tion is the Erasmus+ program tors are assisting are wide:
Why? key, Greece, Bulgaria, Croatia,
Secondly, through the CEFE a café managed by deaf
for mobility and education. It 1. “Youth Resource Center Macedonia and Azerbaijan) to
has a special, so called Eastern Methodology, the partici- mute people in Macedonia,
1. They invest in their young for Entrepreneurship, Em- develop assistance and training
Window, which allows organi- pants learned to enhance catering services produced
population. ployment and Youth Led of future potential social en-
zations and institutions from their entrepreneurial com- by women with disabilities
2. They are rich with natu- Development” trepreneurs by establishing
East Europe and Caucasus petences to establish sus- in Azerbaijan and an online
ral resources. social entrepreneurship hubs
to cooperate with European tainable initiatives. game for kids with autism
3. The mindset of their The first project “Youth Re- and training mentors in social
countries. Its goal is to pro- in Croatia to name a few.
leaders is starting to be- source Center for Entrepre- entrepreneurship.
mote transnational, non-for- Lastly, participants devel- There are many more that
come global and they are neurship, Employment and
mal learning mobility between oped general individual solve some social problems.
starting to think entre- Youth Led Development” The project defines social en-
preneurial. countries, especially targeting competences to be able
aims to create physical hubs trepreneurship as a tool for
to connect with the needs What brings us together in the
where young people with ide- solving social needs and in-
of the economic activities social sector is our common
as for creating new value can novations.
belief that social change is
be consulted, supported and essential to create a society
The project will continue by In the frame of this project 20
trained to realize their goals. in which everyone will have
creating a resource pack and mentors are being trained in
One of the project’s activities a chance for prosperity.
materials for establishing 3 different “training for men-
was the training for entrepre- And, as we advance in the
acceleration and incubation tors” programs and practical
neurship competences which projects mentioned, I am
programs for the youth’s busi- mentorship sessions which
was held from 10 - 18 June hopeful for the day when
ness ideas, trainings for soft will be impacting 100 young
2019 in Baku, Azerbaijan. social change is no longer
skills and entrepreneurial people with social business
CEFE trainer Jovan Stalevski discussed separately from
competences. In 2020 the ideas in the partner countries.
led the training and focused other forms of business,
first resource center will be
on the following points: because every business im-
opened in city of Ganja, Azer- The training and program
First, the training focused baijan which will help young pacts and determines out-
are developed according the
on motivating and activat- people from the region to comes for people in our
CEFE methodology, and the
ing youth to lead entre- undertake entrepreneurial communities.
first training of mentors was
preneurial activities and activities.
26 27CEFE • Network Activities 2019 Network Activities 2019 • CEFE
SUSTAINABLE DEVELOPMENT GOALS
the onging political debate in is about understanding the landscape of https://www.
Refugee start-ups 5
8
GENDER EQUALITY
DECENT WORK AND
ECONOMIC GROWTH
Germany that refugees are
an economic burden. In co-
operation with Indian scholar
specific financial needs of
refugees who want to start
their own businesses or be
startupyourfuture.de/en/
partners/, briefly summarized
herewith:
in Germany 10 REDUCED INEQUALITIES Swati Mehta , the Chancellor’s
Office and her hosting body
self-employed in Germany.
Swati’s following key aspects
there is a significant propor-
tion of refugees who want
Empowering potential Startups with Refugee Backgrounds GIZ GmbH, the approach were consolidated with the to start their own business,
to Germany’s Newcomers LOK. STARTupCAMP and the in particular those from the
(IHK), and more than 300 market opportunitiesonly, yet Near & Middle East, mainly
clients have been in contact would like to actively promote from Syria (i.e. the MENA re-
with LOK since mid-2016, their businesses virtually (at a gion).
thereof some 170 start-ups distance).
in active follow-up until now Starting a business in Ger-
thru June 2020. many is complicated and
Susanne Bauer STARTupCAMP in Quality: sometimes cumbersome,
CEFista from Germany Participating in a series of in the eyes of newcomers to
short trainings sessions The LOK.STARTupCAMP con- Berlin, despite the support
Regional CEFE experience between two to twenty hours ceptualizes, designs and im- available to prepare busi-
from Berlin, Germany each,. the LOK.STARTupCAMP plements creative idea ge- ness plans and understand
clients are by majority male neration workshops between the rules and regulations.
The LOK.STARTupCAMP inter- (890%) while female (210%) two – thirty hours for poten-
national has a special focus participants are mostly the tial start-ups that are require Access to finance and start-
on Refugee Entrepreneurs successful ones. The first stqrtup support to effectively up capital remains a big
and their Start-up Ideas and IBB* loan – in average EUR implement their business ide- challenge, if not a gap. The
aspirations in Berlin, Germa- 25.000,- micro-loans for 3 – 6 as. Working on prototypes is numbers of micro-credit
ny. The integration barometer years – has been entrusted to used as a model and a vital products to refugees is far
speaks for itself as a positive a young women entrepreneur step for bringing one’s prod- Picture 2: lok-berlin with Syrian women group and startup CEFE trainer Susanne too low, and so are subsi-
instrument to integration. who runs a B2B-marketplace uct idea to life. This is where
in Berlin. Her target is the Arab CEFE comes in: experimenting dies granted by Govern-
The LOK.STARTupCAMP is community at an international by hand, drawing and walk- mental agancies like the
funded by Berlin’s Chamber level as many visitors seek ing, re-inventing and starting jobcenters.
of Commerce and Industry short-term periods potential from scratch again are all pos-
sible ingredients and steps to Refugees are human beings
making it work. The ‚IT’ may as much as everybody else,
be the product or service in- regardless their origin of
tended by the startup client, descent. As a diverse group
its quality comes with the with high startup energy
process in time and intensity, and drive, there is a need
while the collegial interaction for alternative mechanisms
makes prototyping towards a to identify and support ref-
mimum viable product a fun ugees with high entrepre-
exercice for all, just like CEFE . neurial potential.
B2B: Action for Finance Alternative credit assess-
ment (e.g. performance in
Being able to work and earn a integration classes, refer-
living is a question of dignity ences from business incu-
for me’ bators), alternative cred- Picture 3: lok-berlin CEFE-based idea-generation combined with preparing prototyping
approach in an informal women’s group setting (Arwa Idris, the 3rd on the left, has
it guarantees (e.g. joint
become a successful entrepreneur jointly with her husband Samer Balbeecy. Their res-
Doing business by refugees liability), and loan products taurant – pub close-by Castle Charlottenburg has become an attractive meeting point).
Picture 1: lok-berlin trainers with startup clients and IBB bankers in Berlin. may come as a surprise in linked to business phases
(e.g. startup or expansion).
28 29CEFE • Network Activities 2019 Network Activities 2019 • CEFE
SUSTAINABLE DEVELOPMENT GOALS
common. Last but not least,
we discovered that we both
Connecting dots: 8 DECENT WORK AND
ECONOMIC GROWTH
lived in the same city, namely
Korca. Discussing about busi-
ness development in Korça
a true story from Albania Region, the challenges that
businesses face and the de-
From co-trainers in Albania to co-partners in AR Consulting Ltd mand on consulting service
in different fields such as HR,
dology. I applied and joined management skills, financial
the ToT in Tirana, Albania analyses and investment plan
in November 2018. It was a implementation, we decided
great experience and amazing to start a business as co-part-
methodology to facilitate ners in order to professionally
start-ups in consolidating give consultancy services and
Ada Përmeti their business idea and to be- trainings ion January 2019.
CEFista from Albania come better entrepreneurs. Our company´sy’s name is
Ones I received my CEFE AR Consulting Ltd, it’s a legal
In autumn 2018, after almost trainer license, I conducted entity, established in Korça
20 years of working expe- several trainings together Region.
rience in SME banking and with my colleagues in differ-
business analyses, I decided ent cities of Albania. Together So far, we have developed
to do something on my own, with other trainers, we con- our services in four main
to work as freelance business ducted 100 hours of training fields. We aim to be unique
consultant. Meanwhile, I got - Trained 400 participants and into our region and to in-
in contact with IDEA Albania supported them in achieving troduce services based on
and the CEFE training metho- their business dreams. SMEs’ development phases
on one hand and to young ness profile consulting and The company is characterized
entrepreneurs on the other. training dedicated to new and by high integrity and business
vulnerable people all over Al-
existing business. To date, ethics providing transparency
bania. The objective of the compa- we count six SME clients and quality service. We be-
ny is to bring quality and di- and we have conducted two lieve, these values will have an
We had many things in com- verse service to the regional personalized training courses impact on the development
mon. Last but not least, we and national market by de- based on CEFE Methodology of quality of SME business
discovered that we both lived livering personalized busi- on commercial basis. by enhancing business per-
in the same city, namely Ko-
formance, environmental im-
rca. Discussing about busi-
pact and business continuity.
ness development in Korça
Region, the challenges that
We believe that within five
businesses face and the de-
years our company will in-
mand on consulting service
crease the staff to 5 pro-
in different fields such as HR,
fessionals and generate
management skills, financial
a turnover of 200,000 Euro,
analyses and investment plan
bringing a different approach
implementation, we decided
to consultancy and training
to start a business as co-part-
services to the Albanian mar-
ners in order to professionally
ket.
During my way on converting Ropi had several years of give consultancy services and
into a CEFE licensed trainer, working experience with trainings ion January 2019.
Thanks to IDEA Albania and
I met another person also businesses as a consultant Our company´s name is AR
CEFE community, I was able
looking forward to turning and trainer. Moreover, he Consulting Ltd, it’s a legal en-
to find a great partner for my
into a CEFista. had conducted more than 30 tity, established in Korça Re-
business ideas and to start a
trainings with start-ups and gion. We had many things in
prosperous future.
30 31CEFE • Network Activities 2019 Network Activities 2019 • CEFE
SUSTAINABLE DEVELOPMENT GOALS
1
Promoting Gender Employment
NO POVERTY
5 GENDER EQUALITY
DECENT WORK AND
8
through Energy Cooperatives 10
ECONOMIC GROWTH
REDUCED INEQUALITIES
Badia Refass
CEFista from Morocco
included 14 participants. The areas: in market research and anal-
Within the framework of the training consisted of training ysis, business plan develop-
project “Promoting female members from the cooper- ment, sales and marketing
Soft-skills: strengthening
employment through ener- ative DIYAA for energy solu- techniques, negotiation and
the team spirit and the
gy cooperatives (PEFE)" im- tions in the fields of soft-skills, development of business
values of mutual respect
plemented under the project corporate management, mar- partnerships.
between the members
"Promotion of youth employ- keting and sales of solar solu-
and strengthening the sol-
ment in rural and mountain CEFE Courses in the district of women who have won awards tions. The cooperative mem-
idarity of the cooperative's
areas through green trades Tangier, Morocco. from the qualifying training bers showed high degrees of Developing intra-entrepre-
members;
- Green Jobs" funded by BMZ centers and institutions in the enthusiasm and motivation. neurs, and strengthening
and carried out by the GIZ The project supported the city of Tangier: the Faculty of The program was successfully their entrepreneurial skills in
Corporate Management:
in partnership with the High creation, under the gender Science and Technology (FST) realized by Badia Refass, Ghi- the cooperative, have been
knowing, mastering and
Council for Water and Forests approach, of the women's and the Office for Profession- zlane Driouich and Mohamed a job that was carried out.
adopting the principles,
and the Prevention and Con- energy cooperative "Diyaa al Training and Labor Promo- Yassir Battiwa from Morocco. The results are self-confi-
approaches and tools of
trol of Desertification (HCE- Lilhouloul Chamssia" which tion (OFPPT). dent female youth, prepared
good governance within
FLCD) and the Mohammed operates in the manufacture The aim of the CEFE training for what the future brings
the cooperative;
V Foundation for Solidarity and marketing of solar solu- The CEFE Training was con- was to provide to the young with gained competences
(FMV), SIAQ. Int organized tions. This structure is made ducted during a 12-day pro- female members skills, know- for being prosperous and
Marketing and sales: ac-
and conducted a series of up of about twenty young gram in September 2019 and how and tools in the following efficient intra-entrepreneurs
quire knowledge and skills
32 33CEFE • Network Activities 2019 Network Activities 2019 • CEFE
SUSTAINABLE DEVELOPMENT GOALS
1 NO POVERTY
Promotion of green jobs for 5
8
GENDER EQUALITY
DECENT WORK AND
young people in rural areas
ECONOMIC GROWTH
10 REDUCED INEQUALITIES
The project supports young The project also strives to cre-
people in rural areas who are ate a decentrally organized
unemployed or only in tem- advice and training network
porary employment and have for green employment. This
little if any, training. It strives will allow people in rural ar-
to achieve a fundamental im- eas and in mountainous re-
provement in their employ- gions to obtain professional
Badia Refass
CEFista from Morocco
ment and income situation. advice on implementing their pertise and tools in the following areas:
The objective of the CEFE training and per-
ideas even after the project sonalized support is to provide the cooper-
In the frame of the project To this end, it is developing has ended. This can facilitate Entrepreneurship education
training courses for ecologi- ative’s members with a sustainable solu-
"Promotion of youth employ- long-term development in Idea generation, Product development -
cally sustainable careers, re- tion through training and therefore the
ment in rural and mountain the region. innovation
ferred to as ‘green jobs’. In development of new skills necessary for
areas through green trades Marketing and Customer Relationship
addition to this, the project the implementation of a change within the
- Green Jobs" funded by BMZ
Within the framework of this organization and, in a second step, to pro- Management
and carried out by the GIZ provides technical advisory
mission, the projects and vide personalized and specific support to Team management / Meeting management
in partnership with the High services and funding. The offer
project leaders identified will the problems identified in each econom- Time management
Council for Water and Forests is particularly targeting micro
and small enterprises and benefit from capacity building ic structure. The cooperative members Financial and administrative management:
and the Prevention and Con-
young entrepreneurs in areas in order to ensure the proper showed high degrees of enthusiasm and Treasury management, Stock management
trol of Desertification (HCE-
related to the environment management of their busi- motivation. The program was successfully
FLCD) and the Mohammed Administrative management
such as fishing or processing ness projects and the sustain- realized by a pool of certified trainers from
V Foundation for Solidarity Clarifying the strategic vision
wood and natural products. ability of their activities with a Morocco under the management of Badia
(FMV), SIAQ.Int organized Preparation for participation in Regional
This is giving rise to an in- coherent individual support Refass.
and conducted a series of Seminars/Fairs
CEFE Courses in the district creased number of qualified program based on the support
plans developed as part of The aim of the CEFE training is to provide to Use of ITC for marketing, for communication
of Fez-Meknes and Béni-Mel- jobs for young people and
women. the diagnostic mission. the young and female members skills, ex- Follow-up of formalization action
lal-Khenifra, Morocco.
Guidance for financing
34 35CEFE • Network Activities 2019 Network Activities 2019 • CEFE
SUSTAINABLE DEVELOPMENT GOALS
tor and elaborating Standard
8 DECENT WORK AND
ECONOMIC GROWTH
Operating Procedures.
Integrated Rural Economic Inclusions
Multi-stakeholder approach
Development Program encourages the collaboration
of various actors. A strong co-
B. MSMEs in target value- chains, for target producing MSMEs. ordination has already been
socio-economic development Finally, these project targets such as local farming, value-ad- founded with the establish-
by supporting the integrated District Disaster Management dition or retail ones, and in- Supporting targeted BDS ment of local Enterprise De-
growth of MSMEs in a limited Units in the four districts to cluding women-led ones, providers to provide tai- velopment Forums. It has
number of value chains (VC), improve their understanding are developed. lored Business Counselling ensured preventing dupli-
improving Business Develop- on the risk for MSMEs due to on Business Plan implemen- cations, overlap and parallel
ment Services (BDS) provided climate change and disasters. Implementation mechanism tation to target MSMEs and systems and promote the ac-
to target MSMEs. Local actors organizing buyers and sell- tion’s sustainability.
Gamini B Herath
are engaged through partici- Project Partners CEFE NET Sri Lanka is instru- ers forums and trade fairs,
CEFista from Sri Lanka
pative and multi-stakeholder mental in formulating and facilitating linkages between Gender sensitiveness and
Project Concept and Target economic planning, taking The project partners’ are implementing mechanisms financial institutions and equality is strongly main-
Groups in consideration natural haz- ACTED- French Based INGO, using the CEFE methodology. MSMEs. streamed, and it is reflected
ards and climate change. HI- Humanity Inclusion, CEFE by specific targets and activi-
C ond uc t i ng asse ssm e nt
This project aims to contribute NET SRI LANKA, Future in Our Elaborating individual action ties as well as by disaggregat-
of l oc al m ar k e t s and se-
to poverty reduction in two The continuing project tar- Hands (FIOH) – District based plans for improvement of ed data collections. Inclusion
lecting MSMEs within the
of the most economically dis- gets 320 MSMEs among NGO in Sri Lanka, Human BDS providers. will also be strongly main-
value-chains, including wom-
advantaged provinces in Sri dairy, vegetables, floriculture, Development Organization streamed in terms of the tar-
en entrepreneurs and farm-
Lanka, which is expected to be fruits and spices value chains. (HDO) – A district based NGO. Assessing and building or- geting of vulnerable and mar-
ers.
achieved by increasing income Among those, there are ap- ganizational and institu- ginalized groups, including
for target groups and creation proximately 160 producing CEFE NET SRI LANKA is the tional capacities of selected men and women with disa-
Supporting the develop-
of new employment opportu- MSMEs. At least half of all tar- main organization involved CSOs, local authorities and bilities and plantation com-
ment of individual risk-sen-
nities for all. The focus lies on get MSMEs will be women-led with the entrepreneurship government officers in tar- munities.
sitive Business Plan for tar-
the most vulnerable people: ones. development of the target get areas and providing tai-
get MSMEs. Also promoting
women, people with disabili- group members, training of lored trainings on inclusive The specific targeting of
business registration, li-
ties and plantation communi- The project also works with 60 business counselors supporting needs assessments and gov- plantation communities
censing and certification for
ties (those working and living BDS providers relevant to the the target group, capacity ernance processes to CSOs, had been important as they
MSMEs.
in tea plantations, managing VC and MSMEs. Additionally, building of the district based relevant local authorities are particularly marginalized
private companies). This will 80 Community Services Or- Business Development Ser- and government officers. communities with specific
Providing tailored training
be specifically achieved by ganizations (CSO) have been vice (BDS) providers and the economic needs. Indeed, atten-
in business management,
sustainably improving the involved in the project, co- government and banking Supporting the CSOs to lead tion was paid to do no harm
technical training and mar-
livelihoods of the most vul- vering one CSO per village in community involved in pro- inclusive risk-sensitive Vil- and not deepen the diffe-
keting techniques in line
nerable rural and plantation which the community needs viding regulatory services and lage Development Plans. rences between estate and
with international stand-
communities in four districts assessment and Village De- financial support. village communities. Climate
ards to target MSMEs and
with in the two provinces. To velopment Plan will be pre- Identifying stakeholders, se- Change Adaptation (CCA)
providing required inputs,
do so, the project promotes a pared and implemented. Expected Outcomes of the lecting participants and set- and Disaster Risk Reduction
infrastructures and working
climate-resilient and inclusive Ongoing Project ting-up multi-stakeholder (DRR) are also strongly main-
capital.
Enterprise Development Fo- streamed in the project’s de-
A. Sustainably improve the rums convened by Division- sign and was ensured by pro-
Conducting awareness ses-
livelihoods of the most vul- al government office. moting climate-resilience.
sions on sustainable pro-
nerable rural and estate Finally, environmental sus-
duction and consumption
communities in the four Providing trainings to target tainability is being promoted
and on equal employment
districts through the pro- district Disaster Manage- through awareness sessions
opportunities for all target-
motion of an integrated, cli- ment Centers on warning to MSMEs on clean produc-
ed MSMEs and on innovative
mate-resilient and inclusive and forecasting systems tion and ecological farming
ecological farming practices
socio-economic development. adapted to the private sec- practices.
and post-harvest techniques
36 37CEFE • Network Activities 2019 Network Activities 2019 • CEFE
SUSTAINABLE DEVELOPMENT GOALS
conduct a broad set of differ-
SEE CEFE – INTERNAL MENTOR 4
17
QUALITY EDUCATION
PARTNERSHIP FOR THE
ent activities, delegation is lim-
ited or non-existent because
TRAINING PROGRAM
GOALS
there are just a few people,
there is (still) no well-recog-
development of internal mentors for one big bank based on CEFE nized brand, even everyday
business language is simpler,
loyal clients and clients got less structured in compar-
one year of free mentorship. ison to corporative jargon.
After a deep analysis of
achieved results, impact and The head of the bank’s So-
costs of the Program, the bank cial Banking department is
management proposed a one of the rare people with
new approach: instead of hir- international and entrepre-
Sandra Savanovic
ing external (and expensive) neurship experience and
CEFista from Serbia he realized the decisive im-
consultants, development
of internal mentors selected portance of adequate train-
One of the leading commer-
among the bank’s staff was ing. He has chosen the CEFE
cial banks in Southeast Eu-
proposed as a more effec- methodology as the most ad-
rope started the “Step by
tive and efficient approach. equate to enable mentors to
Step” mentorship program
Internal mentors have exten- understand the perspectives
for their start-up clients.
sive knowledge of bank pro- of entrepreneurs. Trainers
The program has been im-
cedures and clients’ perfor- of SEE CEFE (namely, CEFE
plemented for the last few cise, Dart Exercise, Mini-Mar- mentorship tools. In addition,
mances, there are well known Serbia and CEFE Bosnia) tai-
years by external mentors ket, Market Room Simulation, peculiarities of particular in-
to the clients as their bankers, lored five-day training, fully
from consulting companies. Matchbox Champions, Crown dustries, from which most
and of course they are a much customized to internal men-
Most of the start-up client, Production, Tower Building, startup clients come from,
more effective solution, when tors’ development. Trainees/
attracted by additional free- Value Engineering, Mr. Tu- were covered as well as re-
looking from cost perspec- prospective future internal
of-charge service offered dor, just to name a few. Cru- porting forms, mentor’s visit
tive. The bank decided to pub- mentors experienced differ-
by the bank, applied for the 27 were selected to attend cial areas of mentorship and structure, KPIs of mentorship,
lish an internal call for men- ent business situations of a
mentorship. It was a win-win training for internal mentors. mentor’s role were facilitat- milestones, and mentorship
tors - 70 people applied and start-up through well-known
approach – the bank got new Internal mentors have one ed, and trainees got a set of program evaluation methods.
CEFE exercises like Pearl Exer-
big disadvantage – they lack The training also included per-
any entrepreneurship expe- suasive communication skills,
rience or (most often) even experiential learning, and
understanding of entrepre- learning of adults as well as
neurs’ mindset. They act as feedback giving and receiving.
bankers during the contacts
with entrepreneurs and usu- The training also result-
ally trigger a lack of comfort ed in a strong demand of
and trust of their clients. They further trainings for new
have never been in the shoes mentors within the bank.
of an entrepreneur and expe- 80 new applicants were al-
rienced a start-up ecosystem. ready received for the men-
Instead of highly structured tor training program 2020.
procedures, job descriptions, There is a big chance that
properly defined sectors and a program will be repli-
other elements of standard cated in some Europe-
business model that can be an and Asian countries.
found in corporations, entre- … to be continued in 2020…
preneurs in start-ups usually Will keep you informed
38 39You can also read
