EXPERT KNOWLEDGE, PROFESSIONAL EXCHANGE AND NETWORKING FOR INTERNATIONAL CROP PRODUCTION.
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EXPERT KNOWLEDGE, PROFESSIONAL EXCHANGE AND NETWORKING FOR INTERNATIONAL CROP PRODUCTION.
DLG-NETWORK: COVERAGE OF AGRITECHNICA
PLATFORMS FOR
YOUR PRODUCTS As an exhibitor, you benefit from the international network of the DLG - at the trade fair in Hanover and
digitally from the DLG's communication channels with a tremendous range.
Facebook
YouTube
TRADE FAIR DIGITAL
Twitter
LinkedIN
Instagram 2,800 6,198,484
page impressions
4,460,960
online visits
30,600
DLG members
DLG Newsletter EXHIBITORS agritechnica.com agritechnica.com
DLG Members
DLG magazines 150,000 70,000 8,260
446,871 Newsletter
Subscribers
app
downloads
YouTube subscribers
VISITORS
11,044 5,200 292,769
Twitter LinkedIn Facebook fans
followers group AGRITECHNICA
1,478
JOURNALISTS 69,400
Instagram
follower
COMBINE
EFFICIENTLY
TWO WORLDS INTELLIGENTLY LINKED
Use the advantages of
TRADE FAIR DIGITAL
a physical trade fair
and a digital platform.
Book stand area SHOW PRODUCTS AND Book digital media package + upgrades
Make products tangible Enter products + keywords
Register innovations for Innovation Award
INNOVATIONS Benefit from full-text search
Design your trade fair
presence individually
and smart.
Invite customers with ticket vouchers MEET CUSTOMERS Invite customers with ticket vouchers
Encounter new customers ATTRACT NEW CUSTOMERS Identify new customers with profile data
Create a customer experience
Become a speaker in the DLG program DEMONSTRATE Become a speaker in the DLG program
Participate in DLG spotlights EXPERTISE Organize your own digital events
Participate in DLG spotlights
Use free advertising material IMAGE AND AWARENESS Book advertising packages
Book advertising packages INCREASE Book sponsorship packages
Book sponsorship packages
BE PART OF
SOMETHING BIGGER
WELCOME TO AGRITECHNICA DIGITAL
GOOD REASONS FOR YOUR PARTICIPATION
Leading international agricultural platform in the digital world: You benefit from qualified reports and leads.
Trade fair and digital
Professionally combined: inspiration, networking and exchange
intelligently combined.
Live experience of the trade fair and digital platform: information and networking beyond the 7-day trade fair
All trade fair exhibitors
Visitors to the platform are registered all year round and visit your profile from May 2021 on
automatically receive
the BASIC profile Digital technical program by DLG from May on: for national and international farmers, contractors, dealers and manufacturers
package on the digital Demonstrate your competence - as a speaker or host of a digital event
platform.
Maximum range and networking - you receive qualified leads from all over the world
Upgrades can be
booked flexibly.
Maximum range with
maximum flexibility.
Enlarge your:
Visibility
Global reach
Leads
Networking
OVERVIEW OF THE THE PLATFORM
CENTRAL FUNCTIONS
PERSONAL
CENTRAL SEARCH
PROFILE
NAVIGATION "MY SHOW"
Exhibitor overview PERSONAL
Networking DASHBORD
Program
DLG Discussion Forums
Lead reporting
HIGHLIGHTS PERSONAL PROFILE
A well-groomed presence is a direct hit
The more precisely
visitors indicate their
interests in the form of
keywords, the more BE VISIBLE AND
relevant the NETWORK
suggestions are.
Every visitor receives
his personal overview
with appointments,
saved events,
contacts, etc. OR BE ONLY
VISIBLE IN
SINGLE ROOMS
KEYWORDS
BRING
TARGETED
CONTENT
HIGHLIGHTS START PAGE AND ´MY FAVORITES`
Each participant's journey begins on the home page.
In the ´My Favorites`area, participants save their noted exhibitors, program contributions, dates, etc.
Clear navigation
on the left
Login area and
personal profile
on the right
HIGHLIGHTS EXHIBITOR OVERVIEW
All exhibitors of the trade fair in Hanover and all participants of the digital platform present
themselves here.
Among other things,
exhibitors present:
▪ Company
▪ Brands
▪ Products
▪ Services
▪ Employees for direct
contact
▪ Own events
DIRECT CONTACT VIDEO-INFO-COUNTER
The direct line to the customer.
VIDEO-INFO-COUNTER is
an audio-video room for
information and quick first
contact.
Here, exhibitors receive
visitors “live”. Visitors can go Video-Info-
Counter
directly from the company
profile to the Video-Info-
Counter.
The info counter is not
suitable for presentations or
longer meetings. You can
book your slot for product
presentations in the program.
HIGHLIGHTS PROGRAM
From May 2021, DLG will be designing a comprehensive program for national and international plant growers and all other
AGRITECHNICA target groups. Exhibitors can use the digital platform from May on to reach their customers and acquire new
customers.
Program calendar of all
events
A stage for each target Program
group
Top international
speakers - live from
Hanover or via stream
Interaction with
speakers via chats,
Q&A or voting
DLG discussion forums
with expert knowledge
and opportunities for
discussions
DLG-Topic-ForumHIGHLIGHTS DLG DISCUSSION-FORUMS
DLG topic forums offer space for professional exchange, in line with the events in the specialist program.
Discuss with exhibitors, visitors and partners.
This is where
practitioners meet
and discuss at eye
levelHIGHLIGHTS NETWORKING
"Who is sitting next to me in the event?"
"Who has the same questions or interests as me?"
Recognize relevant
contacts quickly and
clearly
Appointments for
virtual meetings – face
to face or with several
people in advance
and / or live during
AGRITECHNICA in
Hanover
Take a close look at
profiles - look for
specific contacts
Use the contact via
private chat, group CONTACT DIRECTLY:
chat or audio / video
calls • Direct message
• Video call
• Appointment request
• Remember function
• Networking
• Recommend contactHIGHLIGHTS LEAD REPORTING
All visitors are registered. As an exhibitor, you can see who is interested in your company and who is
attending your event.
▪ Reporting on visitors
in the back office
(on the digital
platform / web view)
▪ If a visitor agrees to
the data transfer
(consent), the visitor
is considered a lead.
▪ Furthermore, all
contacts of the team
can be used as
leads.HIGHLIGHTS PROFILE MAINTENANCE
From March 2021 on, exhibitors will receive a link to self-update their profile. They can easily and
conveniently insert, add and adapt content at any time.
Intuitive to use
Create company profile
Present products with words,
pictures and videos
Create keywords for
full text searchFOLLOW-UP FAQ
On the AGRITECHNICA website you find a catalogue with the most frequently asked questions.
Please direct further
questions to us.
CONTACT
FAQOVERVIEW ON MORE VISIBILITY – REACH – LEADS
THE PACKAGES
BOOK YOUR PARTICIPATION NOW!
GLOBAL
PIONEER
Company presentation Company presentation Events
+
Increase yours +
SMART extended function full function Your broadcast time in
Visibility the programme
Company presentation 1/2 tile full tile in the exhibitor list
+
Range basic function starting from EUR 290
1 public event each 2 public events each month in
Leads 1/4 tile month in the program the program
Advertising
Reporting on visitors in Lead reporting Lead reporting with full data
the back office with data export export, including structural data Top-of-the-list entry,
Price for on-site exhhibitors EUR 1,900 EUR 9,900 EUR 14,900 banner,
etc.
Price for digital participants without stand EUR 19,900 EUR 49.900 EUR 149,900
starting from EUR 4,900
Compulsary package for hybrid exhibitors.
Can not be booked
BASIC 690 EUR
by digital participants only. Company presentation + basic functions * PRICE FOR DIGITAL PARTICIPANTS WITHOUT STAND
1/16 tile in the exhibitor listPAGE 1 DIGITAL PARTICIPATION PRICES AND SERVICES
EXHIBITOR
DATABASE
BASIC SMART PIONEER GLOBAL
For hybrid exhibitor (Exhibition + Digital particpation): 690 EUR 1,900 EUR 9,900 EUR 14,900 EUR
For digital participant: Not bookable 19,900 EUR 49,900 EUR 149,900 EUR
All exhibition exhibitors Logo, name, adress, website, stand number, Social Media profiles,
automatically have a text (5.000 characters max), in german and english, links,
Company Profile multi media section for PDF, pictures and videos (max 500 MB)
basic package and are
Basic tile Small tile Medium-sized tile Large tile
thus present on the 1/16 1/4 1/2 1/1
digital platform.
Image video in the header of the video-info-counter -- -- -- included
Upgrades can be Video-Info-Counter
booked flexibly. Audio-video room for information and quick first contact. -- included
The info counter is not suitable for presentations or meetings and is not a
substitute for product presentations in the program.
Maximum reach with
maximum flexibility. 1
Product keywords visible under “categories“
(selected in the nomenclature of the trade fair)
15 including
additional keywords can be booked in packages
(5 keywords for 299 EUR / maximum 5 packages)
Keywords (additional search terms)
They help to refine the categorization. unlimited unlimited unlimited unlimited
They are used in the search but not displayed in the profile.
Brand entry (= logo, brand name, text with max. 5,000 characters,
each in German and English, multimedia area with PDF, images and -- 1 included 3 included 5 included
1
videos (max 500 MB)
Product profile (= logo, product name, text max. 5,000 characters,
each in D and EN, multimedia area with PDF, images and videos
(max 500 MB)
-- 15 included 25 included 50 included
Add staff
Your staff has access to the back office and leads.
unlimited unlimited unlimited unlimited
Staff is optionally visible in the exhibitor profile.
Order tickets for your staff in the Exhibitor-Service-Portal.PAGE 2 DIGITAL PARTICIPATION PRICES AND SERVICES
COMMUNICATION &
DIGITAL EVENTS
BASIC SMART PIONEER GLOBAL
Examples: You can see the data of the event participants in your backoffice. COMMUNICATION & DIGITAL EVENTS
MEET & GREET – Your individual communication
Your Individual communication or group meeting with up to 15 participants Meetings: unlimited
• Audio-video function
• Split screen function Duration: max Duration: max 10min Duration: max 20min Duration: unlimited
Product presentation • Spontaneously or by appointment 2min
• Calendar function
Dealer meeting
PUBLIC EVENTS - Your event in the DLG technical program 1 x 20 min included 2 x 20 min included
Press conference e.g.: Talk, product presentation, conference per month (May to Dec) per month (May to Dec)
and much more • Own content (videos, presentation, dialogue: live or pre-recorded)
• Own branding another 45 minutes another 45 minutes
• Calendar function with advance notification to participants -- -- in the period in the period
Possible formats: • Publication in lecture program of the digital trade fair and in May-September May-September
Live stream the event calendar on the trade fair website 1,000 EUR 1,000 EUR
• With interaction of participants (chat, live voting, Q&A)
Broadcast pre-
produced videos
Audio-Video-Green-
1
• Single or multi-channel (1 to 6 speakers)
• Open to all visitors
another 30min
from October on
4,900 EUR
another 30min
from October on
4,900 EUR
Room as a "stage for PRIVATE EVENTS - Your closed company event --
e.g.: Dealer training, "fireside chat", previews, press conferences
the speakers„ • Own content (videos, presentation, dialogue: live or pre-recorded) Bookable for Bookable for Bookable for
• Own branding 290 EUR 290 EUR 290 EUR
• Publication in program per session per session per session
• With interaction of participants (chat, live voting, Q&A) (180min) (180min) (180min)
* Info: • With admission control – by invitation only
for public and private
events individual 1
PARTICIPATION IN THE DLG SPECIALIST PROGRAM DLG Spotlights – professional events on irrigation, soil / sowing, digital platforms / apps,
fertilization, crop protection, harvest / post-harvest management. Price: 5,000 EUR
coordination with the Actively shape the future of agricultural machinery with the DLG! Details: https://www.agritechnica.com/en/for-exhibitors/register/spotlights
program director is
Systems & Components Future Lounge - the specialist forum and meeting place for engineers, scientists,
needed buyers and OEMs. Price EUR 2,500
Details: https://www.agritechnica.com/en/systems-components/technical-programmePAGE 3 DIGITAL PARTICIPATION PRICES AND SERVICES
REPORTS
BASIC SMART PIONEER GLOBAL
In your BACK OFFICE on the platform REPORTS *
Examples:
Report / view of visitors in the back office (on the digital platform)
VISITORS
You can see who clicked Overview of all digital visitors
Data: name, position, company
on your company and of your company profile and your content
including ad hoc contact options with visitors
your products.
You can see who has No Download Download as CSV file
attended your digital
event.
1 Report / view of leads in the back office (on the digital platform)
LEADS
Data: name, position, company, e-mail, interests, structural data
Overview of all digital visitors who have consented to the disclosure of
personal contact details for an activity related to your company
including ad hoc contact options with visitors
(consent)
1 No Download Download as CSV file
* All reports correspond to the current valid version of the DSGVO or GDPR. Subject to the visitor's declaration of consent.PAGE 4 DIGITAL PARTICIPATION PRICES AND SERVICES
TICKETS
BASIC SMART PIONEER GLOBAL
You can order visitor tickets in the Exhibitor Service Portal:
You invite your https://portalagritechnica.dlg.org/ TICKETS
customers to your digital
100 free voucher 200 free voucher 500 free voucher 1,000 free voucher
presence - or directly to codes included codes included codes included codes included
the event you are holding ALL ACCESS Each additional: Each additional: Each additional: Each additional:
14 EUR 14 EUR 14 EUR 14 EUR
digitally. Digital visitor voucher
1
EMPLOYEE ACCESS
Each employee needs an exhibitor ticket for the access to the
platform . You order these tickets for free in the Exhibitor Service free of charge free of charge free of charge free of charge
+ unlimited + unlimited + unlimited + unlimited
1
Portal https://portalagritechnica.dlg.org/
The employee has to do the registration by his own and takes care of
his personal profile on the platform.PAGE 5 DIGITAL PARTICIPATION PRICES AND SERVICES
ADVERTISING
ADVERTISING Can be booked independently of the package
More visibility at "Top of the list" entry - Exhibitor search, entire directory 89,900 EUR
• Only for GLOBAL packages (1/1 tile)
AGRITECHNICA digital • Linking to exhibitor profile
• Exclusive: only to be assigned one time
• Including visitor data of all clicks on your advertising
"Top of the list" entry 20,500 EUR
Exhibitor search - main category (product group directory)
• For PIONEER and GLOBAL packages (1/2 tile and 1/1 tile)
• Linking to exhibitor profile
1
• Limited: to be assigned 3x per category
• Including visitor data of all clicks on your advertising
Header Banner 9,900 EUR
(on top of the entire program directory or on top of the list of exhibitors)
• Random sequence
• Linking to exhibitor profile
• Limited to 10 bookings per area
• Including visitor data of all clicks on your advertising
1
Logo-Logo Sponsoring in DLG Discussion-Forums
5,500 EUR
Visitor meeting points on special trade fair topics
• Positioning of your company logo as tile in the overview
• Including visitor data of all clicks on your logoAGRITECHNICA 2021
in Hannover and digital
BOOK YOUR PARTICIPATION NOW!You can also read
