EXPRESSION OF INTEREST EXCLUSIVE NAMING RIGHTS SPONSOR - CAMPBELLTOWN SPORTS STADIUM 2020 - 2025 +
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EXPRESSION OF INTEREST EXCLUSIVE NAMING RIGHTS SPONSOR CAMPBELLTOWN SPORTS STADIUM 2020 – 2025 +
THE VENUE
Campbelltown Sports Stadium has a capacity of 17,500 and will be the
home of the new A-League club Macarthur FC when they enter Australia’s
premier national football competition in October 2020. The venue is also a
home ground for the Wests Tigers who play in the National Rugby League
competition and New South Wales top tier competitions. The venue has a
proud history of being associated with the Wests Tigers and we look forward
to a long and successful future with Macarthur FC. Campbelltown Sports
Stadium attracts over 50 event days per year and has a projected annual
visitation from 2020 of over 250,000 people.
The venue’s proximity to Campbelltown Athletics Centre, with over 100,000
visitors per annum, provides additional brand exposure.
Campbelltown Sports Stadium is arguably the most accessible venue in
New South Wales, adjacent to one of three railway stations that form
Campbelltown’s CBD and direct rail links to Sydney’s CBD.
With the reputation of having one of the best playing surfaces in Australia,
the venue is looking forward to fulfilling its potential as the only sports and
entertainment venue in south west Sydney located in one of Australia’s
fastest growing regions.
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Penrith
Parramatta
Western Sydney International Sydney
(Nancy-Bird Walton) Airport
Legend
Campbelltown Local Government Area
Greater Sydney Region
Campbelltown
Centre
Airport
Major Road/Motorway
Outer Sydney Orbital Road Investigation
Railway
Potential Future Rail
Wollongong
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THE REGION
CAMPBELLTOWN CITY - SYDNEY’S SOUTHERN GATEWAY
Campbelltown is currently undergoing an economic and social transformation. The city is at the
epicentre of one of the most rapidly growing population corridors in NSW and Campbelltown Sports
Stadium is the city’s premier venue for sport and entertainment. By 2036, south west Sydney will
have an estimated increase in population of 48 per cent, when it will be home to more than 1.5
million people. This means that one in three new NSW residents will reside in this region.
Campbelltown, designated as one of the four Metropolitan Centres for the Western Parkland City,
is well positioned to make the most of this unprecedented growth and consolidate its future as an
important economic and lifestyle hub for the greater Macarthur region.
Campbelltown is taking a principal role in raising the city’s profile to generate growth in investment,
create local jobs for local people and to transform the city into a dynamic, self-sustainable, liveable
urban centre where people and businesses want to be, providing the perfect time to secure a unique
opportunity to be a significant part of Campbelltown’s future.
Another unique opportunity that is presented is the establishment of the Western Sydney
International (Nancy-Bird Walton) Airport which is a transformational project that will generate
infrastructure, investment and economic activity for the Western Parkland City. The airport and
surrounding aerotropolis will be a catalyst for employment growth in Campbelltown as one of the
metropolitan centres providing many opportunities for local businesses and supercharging the
creation of thousands of knowledge-intensive jobs.
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THE OPPORTUNITY
For the first time in its history, Campbelltown Sports Stadium is currently
seeking expressions of interest to be a naming rights sponsor. This provides
an opportunity to:
• Partner with Campbelltown Sports Stadium to host Macarthur FC as
they enter the A-League competition in 2020
• Gain brand awareness through exposure via a number of avenues
• Tap into the opportunity that is presented with the unmatched
growth in the region
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DIRECT EXPOSURE TO
MAJOR EVENTS
72,000
MEMBERS OF
NEIGHBOURING
LICENSED CLUB
ANTICIPATED ANNUAL
CROWD ATTENDANCE
250,000
PER ANNUM
1.5
4,000 MILLION EXPOSED TO
DAILY CARPARK MOVEMENTS
TV VIEWERS
ANNUALLY
25,550
IN STADIUM PRECINCT TRAIN COMMUTERS DAILY
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THE PACKAGE THE SPONSORSHIP TERM 5 + 2 + 2
years years years
This partnership provides opportunities
across a number of platforms:
BRANDING ADVERTISING ACTIVATION TICKETING & VENUE ACCESS
HOSPITALITY
• Signage assets – entry and • Event radio advertising • Dedicated space within the • Use of the allocated
exit points, external to the stadium precinct for event • Allocation of a corporate suite corporate suite in non-game
• Event print media advertising
venue day activations (20 PAX) for each event (non- mode for meetings, training
• Co-branded venue menu catered) courses and functions (6 per
• Grandstand signage with
boards year) excludes catering
internal and external • The ability to brand the suite
exposure • 5% of vision for LED signage allocation of 4 car parking • Personalised stadium tours in
spots per ticketed event non-event mode for guests
• Lighting beacon x 2 • Branded venue
(4 tours per year)
announcements for big • 10 general admission tickets
• Stationery and emails
screen per ticketed event (sports
• Website events* NRL/A-League)
• Social media • 4 general admission tickets
per ticket event (concerts/
• Venue staff uniforms (non-
festivals)
contracted)
• Tickets to other events as
• Web links via our major hirers
negotiated
• Internal tunnel areas and on
the external player tunnel
• Ticketing
• Internal/external venue way
finding signage branding
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Other significant events
SUMMARY OF
2013 – Australian Super X Championships – Sydney leg
2015 – Pre Championship training base for China PR – Asian Cup
KEY EVENTS
2015 - South Africa V Niue – international rugby league
2015 – Super Rugby trial match – NSW Waratahs V Waikato Chiefs
2015 – Qatar V Mexico football friendly
2015 – Qatar V Senegal international football friendly
Campbelltown Sports Stadium currently hosts over 50 events air or subscription TV or are live streamed over the internet.
days on an annual basis. These events consist of national From 2020, the number of televised national events is set
and international sporting events, top tier state based to be approximately 20 as the venue becomes the home of
competitions and local and school events. The majority of Macarthur FC, Australia’s newest professional sports club,
the events in the top two tiers are broadcast live on free to when they kick off in the A-League.
EVENT TYPES
Tier 1 Tier 2 Local and Community
International and National Events State Local
• National Rugby League - televised • New South Wales Rugby League Canterbury Cup • NSWRL junior representatives
2019
• A-League matches (NRL reserve grade) - televised on free to air TV • Local junior and senior matches
Wellington Phoenix V Sydney FC • New South Wales Rugby League Jersey Flegg • Local school matches
• Wests Tigers (under 20s comp)
• Crusty Demons Sydney leg of the Australian tour • New South Wales Rugby League Ron Massey Cup
• GIO Cup – NSW School Boys Finals (televised)
2018 • National Rugby League (NRL) • New South Wales Rugby League ISP Cup • NSWRL junior representatives
• NRL Pacific Tests x 2 rugby league internationals (NRL Reserve Grade) - televised/live streamed • Local junior and senior matches
• A-League trial match featuring Usain Bolt • New South Wales Rugby League Jersey Flegg • Local school matches
(under 20s comp) - live streamed
• New South Wales Rugby League Ron Massey Cup
• GIO Cup – NSW School Boys finals (televised)
2017 • National Rugby League (3 Wests Tigers matches) • New South Wales Rugby League ISP Cup (NRL • NSWRL junior representatives
• Western Sydney Wanderers V Newcastle Jets reserve grade) - televised/live streamed • Local junior and senior matches
• Western Sydney Wanderers Asian Champion’s League • New South Wales Rugby League Jersey Flegg • Local school matches
matches (3) – Urawa Red Diamonds; FC Seoul; Shanghai SIPG (under 20s comp) - live streamed
• Western Sydney Wanderers FFA Cup including semi final • New South Wales Rugby League Ron Massey Cup
• NRL Pacific Tests x 3 rugby league internationals • GIO Cup – NSW School Boys finals (televised)
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