FACES&LACES STUDIO - Faces&Laces Locals
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FACES&LACES STUDIO
CONTENT ABOUT FACES&LACES STUDIO 03 EVENT 09 PR 25 DESIGN 32 COLLABORATIONS 39 PHOTO AND VIDEO PRODUCTION 49 ART-MANAGMENT 62
ABOUT FACES&LACES STUDIO
Faces&Laces Studio (FANDLs) – a creative studio, set
up by the organizers of FACES&LACES exhibition.
Faces&Laces creative studio is specializing in the development of concepts
and creation of experimental projects in the sphere of event marketing,
uniting brands, art and creative communities from different fields.
PHOTO & VIDEO
CREATIVE DESIGN EVENT PR & SMM
PRODUCTION
003 FACES&LACES STUDIO
DIRECTIONS OF WORK
EVENT PR SMM
• Development of project concepts • Strategy development • Strategy and content plan development
• Venue search • Brands and events lifestyle PR • Management of groups in social media
• Development of brands’ integration in mass events • Showroom management • Work with publics
• Architecture and decoration of events • Seeding and work with influencers • Paid promotion
• Development of exposition stands and installations • Work with bloggers
• Art management • Special projects with media BOOKING
• Production management • Visual propaganda in the city environment: • Artists
promotion through out-of-the-box activities • Musicians
in places of target audience gathering • Sportsmen
PHOTO AND VIDEO PRODUCTION ACTION SPORTS DESIGN
• Development of shooting concept • Organization of events: contests, video premieres, parties • Brand and events identity
• Venue search • Development and realization of special • Stores’ decoration
• Characters selection projects for relevant audience • Timelines’ development
• Selection of stylists and make up artists • Work with riders • Web design
• Shooting and post production
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OUR PARTNERS
FACES&LACES STUDIO
FACES&LACES EXHIBITION
The studio flagship event is the annual interactive exhibition
FACES&LACES, dedicated to actual fashion, subcultures,
visual communications and alternative modern art.
FACES&LACES 2018 STATISTICS:
> 100 > 350 000 > 600 000 000
PROJECTS VISITORS TOTAL PR COVERAGE
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009 FACES&LACES STUDIO
NIKE «FOOTBALL KOROBKA» COLLECTION PRESENTATION Date: June 2018 For one evening Belief Moscow - a leading premium lifestyle industry Client: Nike store and its backyard - was converted into the presentation space where Venue: Belief Moscow the local Nike “Football korobka” collection was launched along with the Guests: 300+ music performance by Zuluwarrior and free drinks from Jameson. 010 FACES&LACES STUDIO
COPA90 CLUBHOUSE MOSCOW Date: June-July 2018 doers in the center of Moscow. Among the Client: Copa90 tasks were creating architecture, production, Venue: Trekhgornaya Manufaktura day-to-day management, PR and community Guests: 1800+ during one month management for the month of the World Cup. Copa90 is global football media brand with The location included tribunes for watching a slogan «How football feels». Their show all the games, co-working, lounge zone «Saturdays Are Lit» is the top rated football with Playstation, exposition area with photo show in the world with 49M+ views. and football art exhibition and Bud bar. Studio helped Copa90 to develop and manage During the month several events happened Copa90 Clubhouse Moscow – a destination at the venue: opening party, four public for the meeting of global football fans, talks with local heroes and foreign independent journalists, creators, makers and guests and football film festival. 011 FACES&LACES STUDIO
NIKE AIRMAX DAY Date: March 2015 Client: Nike Venue: VKHUTEMAS (Higher Art and Technical Studio) Guests: 300+ The studio was in charge of the development of the Moscow event concept. Tasks: management; visual design; development and decoration of timeline with the full history of AIRMAX model since 1984 till 2015; selection of artefacts for each period and exposition of archival sneakers. 012 FACES&LACES STUDIO
TINDER BALL Date: February 2018 Client: Tinder Venue: Imperial yacht-club Guests: 600+ Tinder’s major event that ever took place in Russia — a solemn ball headlined by the Canadian duo Blue Hawaii — was held on the 10th of February at the imperial yacht-club in Moscow. The ball revolved around a futuristic concept and exhibited an impressive local line-up. Tinder Ball was a modern offline interpretation of the app, inspired by the concept of fate as one of the key factors affecting people’s lives. The event was supported by Freixenet. 013 FACES&LACES STUDIO
TINDER HOMIES PARTY Date: April 2018 Client: Tinder Venue: Chalet in Rosa Khutor, Sochi Guests: 300+ The main idea of Tinder integration in Quiksilver New Star Camp is engagement in true snowboarding aesthetics to create the unique atmosphere of companionship and socializing. Among lots of loud parties held in hotels and clubs during the Camp, Tinder Homies Party arranged a cosy home party at a secret spot where we created a special atmosphere inviting to communicate with people and to relax. The evening was accompanied with the performance of local acoustic band on the open terrace with the panoramic view to the snow-covered mountains. Supported by St.Anton and Efes. 014 FACES&LACES STUDIO
UK.KO BY FACES&LACES Date: August 2018 Case: FACES&LACES 2018 official afterparty Venue: Pluton Guests: 1200+ UK.KO by FACES&LACES — an afterparty supported by Burn and dedicated to the British electronic music, the influence of which we now can see in the modern rap and dance electronics. For the whole night different directions of uk bass and grime music was performed on two dancefloors of Pluton by local musicians and a headliner from UK - Loefah. The event gathered over 1000 people including local influencers and media. 015 FACES&LACES STUDIO
VANS × VAN GOGH MUSEUM COLLABORATION LAUNCH
Date: September 2018 Within the Vogue Fashion’s Night Out in Tsvetnoy a museum corner was set up at the store,
Client: Vans dedicated to the launch of Vans × Van Gogh Museum collaboration. The opening of the corner was
Venue: Tsvetnoy accompanied by special cocktails made on the base of absinthe - a favourite Van Gogh’s drink -
Guests: 200+ and an activity of writing a postcard that were later sent to friends and family all over the world.
016 FACES&LACES STUDIODC PRIME MERIDIAN
Date: April 2018 The launch of the new DC shoes model held at the former DRoP
Client: DC / store on Kuznetsky Most, which was transformed into the club with
Quiksilver Russia neon lighting and cosy corners for chilling. The closed party for
Venue: DRoP store media, influencers and selected guests included the performances
Guests: 300+ by the modern and young bands and free drinks from Miller.
017 FACES&LACES STUDIOZOKU NIGHT BY FACES&LACES × REEBOK CLASSIC Date: August 2017 Official afterparty of the exhibition, presented by FACES&LACES and Reebok Classic. The headliners Client: Reebok of the event were British grime musician from London – Ghetts – and local rapper Oxxxymiron. Venue: Gorky Park The event took place at secret spot in Gorky Park and gathered more than 4000 guests. Guests: 4000+ Over 10 000 people registered for the event at a special landing on Reebok website. 018 FACES&LACES STUDIO
SYNTHESIS&INTEGRATION 2017
Date: August 2017 «SYNTHESIS&INTEGRATION» is a small-scale exhibit project, functioning in a «pop-up» format.
Case: Biennale by organizers of FACES&LACES Its main goal – to showcase artists, designers, activists, curators and themed collectives from
Venue: Belief Moscow different countries with a strong angle towards street subcultures and alternative art forms, who
Guests: 300+ experiment and apply their experience in different visual media, disciplines, genres and formats.
The exhibition was held at the Belief Moscow store for three
days with the opening event supported by Jack Daniels,
giving free drinks for all the media and VIP guests, along
with snacks and music performance by local artists.
019 FACES&LACES STUDIOFACES&LACES × REEBOK CLASSIC COLLABORATION PRESS DAY Date: May 2016 Client: Reebok Venue: Heineken Bar Guests: 300+ At a closed event for media and influencers we presented collaboration shoes, a result of cooperation between FACES&LACES and Reebok Classic, dedicated to the 10th anniversary of the annual event. The product was presented at special brand zones resembling the night city with its vibe and atmosphere. More than 500 guests enjoyed music from local DJs. A special collaboration video shot by our studio was also shown during the event after the official speeches from the representatives of Reebok and Faces&Laces. 020 FACES&LACES STUDIO
WRANGLER STORE OPENING Date: October 2016 Client: Wrangler Venue: Metropolis shopping mall Guests: 150+ Studio helped Wrangler to open its first monobrand shop in Russia in terms of management and business PR. This store was also the first in Europe in brand’s new concept with all-new architecture, furniture and details. The closed event for invited media, bloggers and influencers included food and drinks, music from well-know local DJ Mark Schedrin and introduction from Rino Castiglione - president of Wrangler EMEA. 021 FACES&LACES STUDIO
MONSTER ENERGY VIDEO PREMIER Date: October 2016 Before the snowboard season opening we organized Client: Monster Energy a movie premiere within the European Movie Tour from Venue: Arena Olimp bar Monster Energy, followed by the party with the riders, Guests: 1200+ including the Olympic champion Sage Kotzenburg. 022 FACES&LACES STUDIO
STREET BEAT ANALOG AT FACES&LACES Date: August 2015 Client: Street Beat (Inventive Retail Group) Venue: Gorky Park The studio developed and managed the work of the STREET BEAT stand, the multibrand store, belonged to Inventive Retail Group, at FACES&LACES 2015. Street culture is the base of STREET BEAT image. That’s why the studio offered a concept connecting real graffiti and underground musicians, creating beat music for top hip-hop musicians. At nights the stand was decorated by graffiti writers. Best beatmakers, who came from all over Russia performed on stage during 2 days of the exhibition. 023 FACES&LACES STUDIO
HOUSE OF VANS
AT FACES&LACES
Date: August 2016
Client: Vans
Venue: Gorky Park
At the FACES&LACES 2016 exhibition in honor
of the 50th anniversary Vans organized
HOUSE OF VANS - the largest key event
of the brand. It is a subcultural platform,
connecting music, street culture and modern art.
The studio developed and realized
the concept of collaboration project.
The central zone of the stand became
a specially constructed skatepark the size
of more than 1500 sq.m., designed in the
CITY UNDER CONSTRUCTION concept
of that year’s exhibition. Also there was the
customization zone with invited artists –
Sasha Snoom and Leto Letto. Within 2 days
of the event local musicians and invited
guests – German band MODERN PETS
– performed at the music stage.
024 FACES&LACES STUDIO025 FACES&LACES STUDIO
PR RETAINERS The studio provides PR support for NIKE since 2011, the men’s line of CASIO G-SHOCK since 2012, for LEE, WRANGLER, VANS and our own platform FACES&LACES LOCALS since 2017. Among other clients we had: CARHARTT, BURN, THE NORTH FACE and others. The area of responsibility includes active communication with relevant fashion and lifestyle traditional and new media, selection and seeding of ambassadors, celebrity and influencers, work with showroom, as well as organization and support of brands’ events. 026 FACES&LACES STUDIO
INFLUENCER MARKETING
We work with different types of influencers from local community and micro/nano influencers from
Moscow flava to big bloggers with millions of followers and famous artist names and celebrities.
The area of responsibility includes basic seeding, guest-management, ambassadorship leading,
development of integrated campaign in social media and attraction them to special projects.
027 FACES&LACES STUDIOSHOWROOM MANAGEMENT
The key brands’ models are presented at the studio
showroom, available for shooting and media requests.
028 FACES&LACES STUDIOSPECIAL PROJECTS FOR
RETAINER BRANDS
• Casio G-SHOCK x USUGROW x Tsvetnoy
collaboration (April - May 2016)
• House of Vans (June - August 2016)
• Vans Music Tour (July - August 2017)
• Casio G-SHOCK G-STEEL 2nd Generation
lookbook (March - April 2016)
• Casio G-SHOCK G-STEEL Vintage Style
lookbook (March - April 2017)
• Lee x Sasha Unisex collaboration
(October - November 2017)
• Lee x Conifer launch (November 2017)
• Lee We Are Scarlett lookbook (March - April 2018)
• Lee Back to Today Press dinner (February 2019)
029 FACES&LACES STUDIOPR CASES SHORT-TERM PROJECTS — EVENTS MEDIA SUPPORT • Burn Battle School (October - November 2016) • TINDER BALL (January - February 2018) • TINDER HOMIES party (March - April 2018) • DC Shoes Prime Meridian launch (March - June 2018) 030 FACES&LACES STUDIO
PR CASES SHORT-TERM PROJECTS — EVENTS INFLUENCERS, BLOGGERS AND AMBASSADORS SUPPORT • Burn Battle School (October - November 2016) • Superdry Tsvetnoy flagship store opening (May 2017) • TINDER BALL (January - February 2018) • TINDER HOMIES party (March - April 2018) 031 FACES&LACES STUDIO
PR CASES SHORT-TERM PROJECTS — PHOTO / VIDEO LOOKBOOK PR • DC Shoes first lifestyle lookbook (March - June 2017) • DC Shoes Prime Meridian lookbook (March - June 2018) • ASICSTIGER FW18 lookbook (September - November 2018) 032 FACES&LACES STUDIO
PR CASES SHORT-TERM PROJECTS — SPECIAL OCCASIONS / PROJECTS • COPA90 Clubhouse (June - July 2018) • TINDER MATCH THE CITY campaign (June - July 2018) 033 FACES&LACES STUDIO
034 FACES&LACES STUDIO
FOTT LOGO
The creation of the famous subcultural retail project logo.
035 FACES&LACES STUDIORIDERS LODGE LOGO
Development of the logo of RIDERS LODGE at Rosa Khutor resort.
036 FACES&LACES STUDIODEVELOPMENT OF KEY VISUAL FOR THE EVENTS 037 FACES&LACES STUDIO
STICKERS FOR LINE MESSENGER
Development of the sticker pack with 24 virtual stickers for the Japanese LINE messenger.
A talented graffiti and tattoo artist from Tyumen – GERA IX – became the author.
038 FACES&LACES STUDIO039 FACES&LACES STUDIO
FACES&LACES × REEBOK: CITY UNDER CONSTRUCTION 040 FACES&LACES STUDIO
KIEHL’S × FACES&LACES
Development of the decoration for key products, packaging, POS materials and
KIEHL’S retail stores. The project was dedicated to the International Women’s day.
041 FACES&LACES STUDIOFACES&LACES × ADIDAS ORIGINALS: TEUFELSBERG PACK 042 FACES&LACES STUDIO
FACES&LACES × CASIO G-SHOCK 043 FACES&LACES STUDIO
FACES&LACES × MOSCOW METRO 044 FACES&LACES STUDIO
FACES&LACES × SHU 045 FACES&LACES STUDIO
FACES&LACES × TSVETNOY × CASIO G-SHOCK × USUGROW 046 FACES&LACES STUDIO
FACES&LACES × BURN × UNITY 047 FACES&LACES STUDIO
FACES&LACES × BURGER HEROES 048 FACES&LACES STUDIO
049 FACES&LACES STUDIO
CASIO G-SHOCK G-STEEL LOOKBOOK AT DOMINION TOWER SHOOTING
SEE AT HYPEBEAST
The studio was responsible for the development of the concept, producing the project, also for the PR of the lookbook in Russian and foreign media.
050 FACES&LACES STUDIODC LIFESTYLE LOOKBOOK SHOOTING
SEE AT HYPEBEAST
The studio was responsible for the development of the concept, producing the project, also for the PR of the lookbook in Russian and foreign media.
051 FACES&LACES STUDIOASICSTIGER FW18 LOOKBOOK
The studio was responsible for the development of the concept for shooting of FW18 ASICSTIGER collection
of clothes and sneakers, for production, also for the PR of the lookbook in Russian media.
052 FACES&LACES STUDIOFACES&LACES 2018 TEASER:
SUBCULTURAL COOPERATION
WATCH
053 FACES&LACES STUDIOFACES&LACES × CASIO G-SHOCK: 35TH ANNIVERSARY NYC VIDEO
WATCH
054 FACES&LACES STUDIOVANS MUSIC TOUR 2017
WATCH
055 FACES&LACES STUDIOFACES&LACES EXHIBITION TEASER
FACES&LACES 2015 TEASER: RAGE&FURY FACES&LACES 2014 TEASER: SPY GAMES
WATCH WATCH
056 FACES&LACES STUDIOFACES&LACES X REEBOK CLASSIC:
CITY UNDER CONSTRUCTION COLLABORATION TEASER
WATCH
057 FACES&LACES STUDIOGARAGE
WATCH
A documentary short Proof for GARAGE museum: Francisco Goya, Sergei Eisenstein, Robert Longo.
058 FACES&LACES STUDIOFOTT × THE NORTH FACE
WATCH WATCH WATCH
A series of documentary shorts, dedicated to the research of the environment.
059 FACES&LACES STUDIOVIDEOS FOR SILA SVETA
OUTLINE 2015 SHOWREEL 2016
WATCH WATCH
060 FACES&LACES STUDIOMOSCOW NIGHTS WATCH #1 WATCH #2 061 FACES&LACES STUDIO
062 FACES&LACES STUDIO
Starting from 2008 at FACES&LACES and side projects top artists and activists,
the pioneers of subcultures, have begun to exhibit for the first time in Russia.
ONE POINT OLIVIER KOSTA-THEFAINE ZBIOK STASH
(Prague) (Paris) (Wroclaw) (New York)
DELTA USUGROW SHEPARD FAIRY FUTURA
(Amsterdam) (Tokyo) (Los Angeles) (New York)
ZEDZ SAMUEL FRANCOIS CHAD EATON EROSIE
(Amsterdam) (Paris) (California) (Eindhoven)
SUPERBLAST SAT ONE NICOLAS MALINOWSKY TAPS&MOSES
(Berlin) (Munich) (Paris) (Germany)
CRAIG “KR” COSTELLO VIA GRAFIK MODE2 JAZZSTYLECORNER
(New York) (Wiesbaden) (London-Berlin) (Berlin)
СREAM 123KLAN ERIC HAZE FELIPE PANTONE
(Berlin) (Montreal) (New York) (Spain)
063 FACES&LACES STUDIOSYNTHESIS & INTEGRATION Synthesis and integration is a small-scale gallery exhibit project, functioning in a «pop- up» format. It is FANDLS studio own project. Its main goal – to showcase artists, designers, activists, curators and themed collectives from different countries with a strong angle towards street subcultures and alternative art forms, who experiment and apply their experience in different visual media, disciplines, genres and formats. As a rule, all participants are renowned and internationally successful creators in their own field, who would rarely collaborate on projects otherwise. WATCH THE VIDEO 064 FACES&LACES STUDIO
FACES&LACES × TSVETNOY × CASIO G-SHOCK
Within the Asian days in Tsvetnoy the studio together
with Tsvetnoy and CASIO G-SHOCK presented the
collaboration with the Japanese artist USUGROW, dedicated
to the 10th anniversary of FACES&LACES exhibition.
On the first floor of Tsvetnoy at pop-up corner, entirely decorated
by the artist, the exposition of his work and artefacts were presented.
Also at the corner the collaboration product was presented –
the print and T-shirts, prepared specially for his visit to Moscow.
065 FACES&LACES STUDIODECORATION OF THE PRAVDA CITY CULTURAL CENTRE An international art project at Pravda, dedicated to the large-scale street and subcultural art with support of FACES&LACES. Within this project the FANDLS studio managed the decoration of the few key buildings of Pravda by the foreign subcultural artists - FUZI UVTPK, NEMCO, MOSES&TAPS and GRAPHIC SURGERY. 066 FACES&LACES STUDIO
THANK YOU! FANDLS.COM
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