FALL 2018 STUDENT RECRUITMENT FAIRS VIETNAM INFO PACK - HCMC - Access American ...

 
FALL 2018 STUDENT RECRUITMENT FAIRS VIETNAM INFO PACK - HCMC - Access American ...
AIRC
                 CERTIFIED
                  thru 2026

FALL 2018
STUDENT RECRUITMENT FAIRS
VIETNAM INFO PACK
HCMC   Da Nang                Ha Noi   Hai Phong
FALL 2018 STUDENT RECRUITMENT FAIRS VIETNAM INFO PACK - HCMC - Access American ...
HIGH SCHOOL
VISITS

Visit top private & public
high schools to meet
hundreds of qualified
Vietnamese students

                             STUDENT
                             RECRUITMENT
                             FAIRS
                             Meet hundreds of
                             Vietnamese students
                             & parents in the 4 most
                             important cities in Vietnam
FALL 2018 STUDENT RECRUITMENT FAIRS VIETNAM INFO PACK - HCMC - Access American ...
Vietnam                                                                                                       Hai Phong
                                                                                                              Population              2,190,788
The Fastest                                                                                                   GDP
                                                                                                              High School Students
                                                                                                                                     $ 4.2 billion
                                                                                                                                          70,000
Growing Market
                                                                                                              College Students            30,000

in South East Asia
                                                                      Ha Noi
Vietnam is the most important market in Southeast Asia for outbound   Population                7,587,800
student mobility. Demand for overseas study continues to be driven    GDP (nominal)          $ 26.5 billion
by a vibrant economy and rising family incomes, along with concerns   High School Students        600,000
about the quality of the country’s domestic education system. There   College Students            700,000
were more than 170,000 Vietnamese student enrollees in other
countries in 2017.

                 22,438                                                                                            Da Nang
                 Vietnamese students studying in
                                                                                                                   Population              1,047,800
                 the United Stated (2016/2017)                                                                     GDP (nominal)          $ 3.6 billion
                                                                      Ho Chi Minh City                             High School Students        60,000

                 #6                                                   Population
                                                                      GDP (nominal)
                                                                                                8,224,400
                                                                                             $ 44.3 billion
                                                                                                                   College Students            40,000

                 Top leading places of                                High School Students        550,000
                 origin worldwide (2016/2017)                         College Students            700,000

                 4.8%
                 Growth rate of Vietnamese
                 market in 2016/2017

* IIE Open Doors Report 2017
FALL 2018 STUDENT RECRUITMENT FAIRS VIETNAM INFO PACK - HCMC - Access American ...
Fall 2018 - A Week Recruiting in Vietnam
with Student Recruitment Fairs & High School Visits
Schedule (September 2018)

 SEPTEMBER 2018

 MONDAY        TUESDAY   WEDNESDAY   THURSDAY      FRIDAY             SATURDAY           SUNDAY

 17            18        19          20            21                 22                 23
                                                   High School        Student            Student
                                                   Visits             Recruitment Fair   Recruitment Fair
                                                   Ho Chi Minh City   Ho Chi Minh City   Danang

 MONDAY        TUESDAY   WEDNESDAY   THURSDAY      FRIDAY             SATURDAY           SUNDAY

 24            25        26          27            28                 29                 30
 High School                         High School   High School        Student            Student
 Visit                               Visit         Visit              Recruitment Fair   Recruitment Fair
 Da Nang                             Ha Noi        Ha Noi             Ha Noi             Hai Phong
FALL 2018 STUDENT RECRUITMENT FAIRS VIETNAM INFO PACK - HCMC - Access American ...
Fall 2018
AAE Student Recruitment Fairs
Pricing Packages

  $ 1,650                         $ 1,650                        $ 1,650                         $ 1,650                      $ 700/city

  21 & 22, September              23 & 24, September             27, 28 & 29, September          30, September                Literature Tables
                                                                                                                              For schools unable to attend
                                                                                                                              the fair, a trained counselor
  Welcome dinner                  Marketing & Communications     Marketing & Communications      Marketing & Communications   will distribute your materials
  Marketing & Communications      Tables at fair & high school   Tables at fair & high schools   Tables at fair               and speak about your school.
  Tables at fair & high schools   Skilled translators            Dinner                          Skilled translators
  Skilled translators             Fair report, leads             Skilled translators             Fair report, leads           *Limited to four
  Fair report, leads              Dinner                         Fair report, leads                                           tables/institutions per fair.

  Ho Chi Minh City                Da Nang                        Ha Noi                          Hai Phong

* Institutions will receive either a 5% discount for Early Bird Registration or a 5% discount as an AAE Partner.

                                                                                                                              Register at: aae.us.com
FALL 2018 STUDENT RECRUITMENT FAIRS VIETNAM INFO PACK - HCMC - Access American ...
Principal’s Guide

                                                                                                                                                            #HCMC
                                                                                                                                    AIRC
                                                                                                                                     CERTIFIED
                                                                                                                                                           #Danang
                                                                                                                                                          #Haiphong
                                                                                                                                      thru 2026

                                                                                                                                                             #Hanoi
AAE’s fair catalog contains useful information about U.S. & Canadian education systems,
application guides, scholarships, English tests & learning tips... 2,000 copies will be printed
& distributed to Vietnamese students & parents.
                                                                                                     Triển Lãm Du Học
                                                                                                     Mỹ & Canada Mùa Xuân 2018
Two Page Spread About Participating Institution:
                                                                                                     Trung h c - Anh Ng - Giao L u V n H a
                                                                                                     Cao    ng - D B    iH c-    i H c - Sau      iH c
          Overview: closest major city, student population, number of international
          students, year founded, institution type, student life...

          Academic: major programs, ranking & accreditation...

          Fast Facts for International Students: admission requirements, tuition and living costs,
          housing options, enrollment deadlines, scholarships...

          Reasons why students and parents should choose institution to study

          Photographs

Fee:      $ 700/2 full color pages                                                                                                                          aaefairs.com
                                                                                                                                                         aaevietnam.com

                                                                                                     View AAE’s PG at: https://goo.gl/aW1enQ

Register at: aae.us.com
FALL 2018 STUDENT RECRUITMENT FAIRS VIETNAM INFO PACK - HCMC - Access American ...
Advertising & Sponsorship

Maximize
your branding efforts                                              PRESENTATION   REGISTRATION WALL     SELFIE WALL

with AAE

Put your institution’s name/logo/image... in front of
hundreds of students & parents by prominent sponsor
recognition on all event-related marketing & promotional
collateral: social medias, website, invitations, flyers, prints,    EVENT BAG        BAG INSERTS       TABLE DISPLAY
e-mails, posters...

                                                                    NOTEPADS         EVENT MAP        EVENT STANDEES
FALL 2018 STUDENT RECRUITMENT FAIRS VIETNAM INFO PACK - HCMC - Access American ...
Sponsorship Packages

                                   Platinium (1 slot)   Gold (2 slots)
Presentation (HCMC only)

Logo on Registration Wall (HCMC)

Logo on Selfie Wall (3 cities)

Logo on Bag

Bag Inserts (paper/USB/other...)
                                                                                                       D

Logo on Table Display
                                                                         *Design Support:
Advertisement on Notepad                                                  Per Request

Advertisement on Event Map
                                                                         *For more details, please
Logo on Event Standees                                                    contact our Marketing
                                                                          team via email:
                                        $ 2,000           $ 1,200         duyennguyen@aaevietnam.com
FALL 2018 STUDENT RECRUITMENT FAIRS VIETNAM INFO PACK - HCMC - Access American ...
PAST FAIRS REVIEW
                              Spring Fairs, March 2018

Da

     Ho Chi Minh   Da Nang              Hai Phong        Ha Noi

     1,017
     Visitors
                   485
                   Visitors
                                        344
                                        Visitors
                                                         476
                                                         Visitors
FALL 2018 STUDENT RECRUITMENT FAIRS VIETNAM INFO PACK - HCMC - Access American ...
Participating Institutions

American Universtiy                          Rowan University                        Gorvenor State University
Anglo-American University                    Saint Anselm College                    American Honors
California State University, Bakersfield     San Francisco State University          College of Marin
California State University, Long Beach      San Jose State University               Elgin Community College
California State University, Monterey Bay    Southeast Missouri State University     Highline College
California State University, Northridge      St. Clair College                       Kilgore College
California State University, San Marcos      St. Mary’s University                   Lane Community College
California State University, Stanislaus      SUNY Albany                             North Island College
Canisius College                             SUNY Brockport                          San Jose City College
Concord University                           SUNY Buffalo State                      Skagit Valley College
Eastern Connecticut State University         SUNY Old Westbury                       Bridgeport International Academy
EC Higher Education                          SUNY Oneonta                            Canyonville Christian Academy
Fairleigh Dickinson University               SUNY Oswego                             Chervenock International
Fisher College                               Temple University                       Kennedy Catholic High School
Greenville University                        The University of Scranton              Layton Christian Academy
Husson University                            Tiffin University                       Nacel Open Door US
Johnson & Wales University                   Transylvania University                 Springwood High School
Keuka College                                University Canada West                  The American School
Manhattan College                            University of Arizona                   International Language Academy of
Massachusetts College of Pharmacy & Health   University of Colorado Denver           Canada (ILAC)
Sciences University (MCPHS)                  University of Illinois at Chicago       Nacel English School London
North Park University                        University of Illinois at Springfield   Pearson Test
Ohio Dominican University                    University of Toledo                    Shoreline Community College
Ho Chi Minh

16      Friday
        March 2018
High School Visit

Le Hong Phong
High School For The Gifted
Lê Hồng Phong High School for the Gifted is
a highly selective high school in Hồ Chí Minh
City, Vietnam. Established in 1927, the school
is one of the oldest high schools still operating
in Vietnam. Almost 100% of the school’s
students pass the National Baccalaureate
examination and more than 90% gain entrance
to universities and colleges. The school is a
strong contestant in the national and
international student academic competitions.
It is one of the two best-known high schools
in Hồ Chí Minh City, together with High school
for the Gifted (Nang Khieu High School)
Ho Chi Minh

16      Friday
        March 2018
High School Visit

The American School was founded in 2010 as
a private and international Early Childhood to
Grade 12 college preparatory school. Its goal is
to educate the whole child incorporating mind,
body and spirit. A strong partnership of
motivated students, caring faculty and parents,
affirms and challenges each person within a
dynamic American educational program
enriched by a multicultural setting in Vietnam.
TAS promotes high standards of excellence by
enhancing student learning for leadership in a
global world.
Ho Chi Minh

17      Saturday
        March 2018
Student
Recruitment Fair

1,017
Visitors

Time:
3:00 - 6:30 pm

Location:
Rex Hotel,
141 Nguyen Hue,
District 1
Ho Chi Minh

23    Saturday
      September 2017
Student Fair - Visa Session

Speaker:
Non Immigrant Visa Officer
from Consulate General’s Office
in HCMC

Speaking to

287 students & parents

Students and parents receive
first-hand knowledge about F-1
student visa requirements from
a U.S. Consulate official.
Danang

18      Sunday
        March 2018
Student
Recruitment Fair

485
Visitors

Time:
9:00 - 12:00 pm

Location:
Novotel Han River
36 Bach Dang, Hai Chau
Da Nang

19      Monday
        March 2018
High School Visit

Phan Chau Trinh
High School
Phan Chau Trinh High School was established
in 1952, is a highly selective high school in
Danang, Vietnam. It is one of the two best-
known high schools in Danang, together with
Le Quy Don High school for the Gifted. Phan
Chau Trinh High School now has almost 100
classes in 3 grades of 10, 11 and 12 with more
than 5,000 students. After graduated, more
than 30 % of students plan to study abroad
in different countries including US, Australia,
Canada, UK, Japan....
Hai Phong

21      Wednesday
        March 2018
Student
Recruitment Fair

344
Visitors

Time:
4:00 - 7:00 pm

Location:
AVANI Harbour View
12 Tran Phu, Hai Phong
Ha Noi

22      Thursday
        March 2018
College Visit

Ha Noi University

Hanoi University (Abbreviation: HANU) was
established in 1959 in Hanoi, is an institution
for foreign language training and research.
Hanoi University offers bachelor’s degrees in
10 languages including English, Chinese,
Japanese, Korean, Russian, French, German,
Spanish, Italian and Portuguese. Foreign
students make up 10% of the student
population, enrolled for Business or
Vietnamese studies.
Ha Noi

23     Friday
       March 2018
High School Visit

Le Quy Don - Dong Da
High School
Le Quy Don - Dong Da was established in
1970, is a highly selective high school in
Hanoi, Vietnam. The school is in top 5 best
high schools in Hanoi which has almost 100%
of the school’s students pass the National
Baccalaureate examination and more than 90%
gain entrance to universities and colleges. Le
Quy Don - Dong Da now has more than 30
classes in 3 grades of 10, 11 & 12 with more
than 1,000 students.
Hanoi

24      Saturday
        September 2017
Recruitment Fair

476
Visitors

Time:
3:00 - 6:30 pm

Location:
Hilton Hanoi Opera
1 Le Thanh Tong,
Hoan Kiem District
What Our Clients Say
                                                                                                                       ‘‘Thanks to all the good folks at AAE (Access American
                                                                                                                       Education) for an excellent experience and wide
                                                                                                                       exposure to the Vietnamese market. I have attended
                                                                                                                       several fairs over the past year and each one seems to
                                                                                                                       get better! Good, well prepared and briefed students
                                                                                                                       came to my table asking relevant questions. Not a
“I thought the students attending the AAE fairs were       “I spoke with some great students at the fair. Many of      minute was wasted. Also, the school visits were
really wonderful. They were excited to learn about our     them are interested in Business and Engineering             informative and helpful. In-country logistics were
Business, Engineering and Fashion Merchandising            programs. Their English level is so good. I have been       superbly handled by Ken Cooper’s capable staff. I must
programs. Students are all well-prepared and excited to    coming to Vietnam for many years, every year their level    say having an American company with a Vietnamese
learn about schools participating in the event.”           of English gets better and better. Some of the students     staff base giving us advice and support is a win-win.
                                                           are truly amazing and will definitely be scholarship        AAE truly represents a partnership of the best of both
                                                           qualified. It was a wonderful day, we were very busy.”      worlds. Thumbs up, 5 start rating!’’

               Nate Cronk                                                                                                            Frank LaGrotteria
                                                                         Ann Gogerty
               Associate Director of International                                                                                   Headmaster
                                                                         International Recruitment Specialist
               and Graduate Admissions
                                                                         SUNY Albany                                                 Bridgeport International Academy
               Canisius College

“I had a great time at AAE’s Fall 2017 Fair. It was very   “AAE organized a mini fair at my school yesterday, but      “Compared with other fairs that I attended recently, I
helpful finding out about so many schools from the US      today I still wanted to come here to talk face-to-face      would strongly recommend my friends to AAE fairs as
and Canada. College & university representatives and       with more school representatives in greater detail. This    it’s the biggest fair in HCMC. We received information
counselors were all very experienced in providing me       is the 3rd time this year that I’ve attended AAE’s events   from a wide variety of 60 schools. My daughter also
useful information for my study abroad plan.”              because they always have many new schools each time.”       received useful advices in the Student Visa Session.”

Do Thi Thanh Thao                                          Bui Thi Nhu Quynh                                           Mrs. Minh Hanh
High School Student                                        High School Student                                         Parent
Canadian International School                              Gia Dinh School                                             Ho Chi Minh City
What
 WhatOur
      Make
         Clients
            AAESay
                 Different?

 An international       Effective marketing     Pre-fair Panel             Long-term
 focused team of both   & promotion             Discussion for             relationships with,
 American &             driving qualified       Institutional              and support by
 Vietnamese             students & parents to   Representatives about      educational &
 working together to    the events              best practices, agent      governmental
 deliver best results                           relations, enhancing       entities to ensure
                                                recruitment initiatives,   successful fairs
                                                and the Vietnamese
                                                student market

 Meet our team          See how we do                                      See AAE recognition
 in next page           marketing on page 21                               on page 22
Meet AAE’s Team

  Kenneth Cooper            Brad Wertheimer           Chris Runckel     Duyen Nguyen                Trang Nguyen                    Anna Nguyen
Co-Founder & Chairman     Co-Founder & President          Advisor      General Director                 Marketing                        Marketing

                Rachel Brown                 Judy Irwin                                   Lan Vu                      Nguyen Hua
              Program Coordinator       Business Development                       Senior Educational               Senior Educational
                                              Specialist                              Consultant                       Consultant

          Our team of Americans ensure that your school               Our enthusiastic Vietnamese team understands the local culture,
   representatives are treated with respect and courtesy prior to                  students & parents insights as well as
                  and during recruitment events.                                          marketing environment
How AAE Drives Qualified
Students & Parents to
Institutional Representatives
                                                          An Integrated Marketing Communications campaign
                                                          with The Strategy of Right Context:
                                                          Reach Right Target Audiences at Right Time, in Right Place with Right Messages
Digital Marketing
Data-driven Approaches
• Email Marketing
• Social Media
• Google Search Engine
• Display Advertising
• Mobile Friendly Event Website
• SMS Marketing
• PR Online                                                                      Email         Direct         Text
                                                                                 Notice        Calls        Reminders

                                    Event Web Based
                                  & Social Media Based   Registration Lists        Encouraging Fair Attendance                   Fair Events
Offline Marketing
Direct Communication
• On Campus Marketing
• Street Banners
• Print Ads
• Flyers
AAE Recognition

     AIRC
      CERTIFIED
        thru 2026

AAE is the only American owned           ICEF connects educators, education       U.S. Embassy & Consulate
AIRC-Certified Agency* in Vietnam.       agents, work and travel professionals,
                                         and industry service providers to key    (Vietnam)
*AIRC - The American International       markets and networks worldwide,
Recruitment Council - is a non-profit    supporting the growth and development    AAE fairs has included Visa information
membership association registered with   of international education and global    presentations by a U.S. Consulate
the U.S. Department of Justice and the   student mobility.                        General official for students and parents
Federal Trade Commission as a
Standards Development Organization
(SDO).
Connect with AAE
AAE ensures quality services and
outstanding opportunities to recruit
Vietnamese students to North American
colleges and universities.

Duyen Nguyen                            U.S. Office                        Vietnam Office
Director of Operations                  1515 Market Street, Suite 1200     R. 102, First Floor, Lant Building
                                        Philadelphia, Pennsylvania 19102   60 Hai Ba Trung, District 1, HCMC
Phone: (+84) 919 37 4243                Phone: (215) 854-6443              Phone: (+84)28 3827 4243
Email: duyennguyen@aaevietnam.com       Website: aae.us.com                Website: aaevietnam.com
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