Fibre supplement - Orkla Health
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Fibre supplement Before using content of the booklet, it must be locally approved in order to ensure regulatory compliance in each market.
HUSK ®
A healthy balance Orkla Care exports the herbal medicine
HUSK® Psyllium-husk along with two other
The HUSK® products are a line of products products, the dietary supplement Husk® fibre
developed to help maintain a healthy balance and FiberHUSK® for cooking. In the Nordic
of the stomach. The effect of Psyllium husks, countries and major parts of Europe our
in HUSK®, has been documented by numerous consumers benefit from the high fibre content
studies. of the Psyllium husks.
Brand story
HUSK® products
HUSK® PRODUCTS was founded in 1979 by of Psyllium husks. Still, it was an important
Esther and Werner Ratje. The beneficial ef- recognition when HUSK® Psyllium husks was
fect of Psyllium husks for stomach prob- approved as a herbal medicine for constipa-
lems was discovered by Werner Ratje after tion, diarrhoea, irritable bowel syndrome and
a meeting with an Indian businessman, who elevated cholesterol by the Danish Health
dissolved a powder made out of these husks and Medicines Authority in 1996.
in a glass of water to prevent an upset stom- Today HUSK® Psyllium-husk is now being rec-
ach. This aroused Werner Ratje’s curiosity ommended by doctors, specialists and dieti-
who then set out to help more people to ob- cians, and the product also helps patients in
tain a healthy stomach. Danish hospitals.
Esther and Werner Ratje managed the com-
The Ratje family has followed the internation- pany until 2008, when their son and daugh-
al research into the effect of Psyllium husks, ter, Bettina and Michael Ratje, took over. In
since Werner Ratje first became acquainted 2015 the family business was sold to Orkla
with the product. Therefore, the family has for Care, who took over the continuation of the
a long time known the many positive effects product line.
2 Before using content of the booklet, it must be locally approved in order to ensure regulatory compliance in each market.
Problem
Developed to help Are you getting
HUSK was developed to help people to a
®
healthier well-functioning stomach. When
enough fibres?
the stomach and digestion are not working If you have a tendency to have stomach
properly, it often results in a poor quality of problems, a more fibre rich diet is a good
life. Constipation, diarrhoea, irritable bowel place to start. You get 52 % of your dietary
syndrome and high cholesterol are some of fibres from bread and corn products, 25 %
the problems HUSK® Psyllium husks can help from vegetables and 18 % from fruit. If you
relieve. A well-functioning stomach leads to a start eating more fibres, do make sure you
body in balance. also drink extra fluid – ideally up to 2 litres a
day in total (avoid sweet drinks).
Stomach problems can be the root of all evil,
and when your stomach is out of balance you Food with high dietary fibre content furthers
are not feeling well. Often stomach problems the digestion, speeding up the food’s passage
are caused by bad eating habits, not enough through the digestive system. This means
fluids and sedentary work. dietary fibres help prevent constipation.
Another advantage is that meals high in
Our digestive system has not kept up with the
dietary fibres make you feel full for longer and
times, and our lifestyle and eating habits are
this also helps you eat less.
generally not good for our bodies. We eat too
little fruit and vegetables and too much meat,
get too little exercise and do not go to the If you are not getting enough fibres you can
toilet, when we have to – mostly because we supplement with HUSK® Psyllium-husk or
find it embarrassing to go anywhere else than Husk®fibre, both rich in fibres. The pure husks
at home. contain 85 % fibres.
5 tsp. HUSK® Psyllium-husk or 3 tsp. Husk® fibre
Dietary studies show that in general we are not will give you 6 g extra fibres.
eating enough fibres. On average the Danes
eat 20 g dietary fibres a day, but the Danish
Medicines and Health Authority recommend
we eat 25-35 g fibres every day.
HUSK® Psyllium-husk or Husk® fibre with
lemon or blackcurrant flavour help you get
enough fibres – every day.
Before using content of the booklet, it must be locally approved in order to ensure regulatory compliance in each market. 3
Our consumers
3-6 6 - 18 Adult 50+
HUSK®
Husk ® fibre
Fiber HUSK
®
HUSK® Husk ® fibre Fiber ®HUSK
The HUSK® consumer wants a good, healthy the gut. Therefore HUSK® Psyllium-husk is
life with a stomach in balance. Due to its many a good remedy against discomfort for irri
product attributes, HUSK® is used by a wide table bowel syndrome.
range of consumers seeking help for the fol- - Diarrhoea: HUSK® Psyllium-husk contains
lowing: 85% fibres, which absorbs fluid and calms
the stomach.
- Elevated cholesterol levels: HUSK® - Hemorrhoids and cuts: Hemorrhoids and
Psyllium-husk can lower your cholesterol. cuts are often due to constipation, which
- Constipation: Avoid constipation with a daily portion of HUSK® can prevent and
fibres from HUSK® Psyllium-husk. relieve.
- Irritable bowel syndrome: Fibres stabilize
4 Before using content of the booklet, it must be locally approved in order to ensure regulatory compliance in each market.
Why HUSK ®
It has been documented by studies that HUSK® However, the fibres absorb a minimum of 40
Psyllium-husk works. times their own weight and form a gelatinous
mass providing the stomach and intestines
The HUSK® products have the highest purity something to work with, thereby giving you a
of 98-99 %, and we therefore deliver the better digestion.
finest quality of Psyllium husks. All products
are analysed in Danish laboratories and all our Furthermore the fibres give you a feeling of
Indian suppliers are approved by the Danish fullness due to their increased volume in the
Medicines and Health Authorities. Our suppliers stomach. This can help to you if you are on
are regularly audited to ensure the best quality, a diet – and also to maintain regular bowel
both in production and the finished product. functions during the diet.
Psyllium husks contain 85 % dietary fibres. The
majority of these are water soluble fibres, but
cannot – despite the name – dissolve in water.
Before using content of the booklet, it must be locally approved in order to ensure regulatory compliance in each market. 5
6 Before using content of the booklet, it must be locally approved in order to ensure regulatory compliance in each market.
Products
HUSK® – for a healthy stomach every day
The herbal medicine HUSK® Psyllium-husk is available in both powder form and in capsules. HUSK®
Psyllium-husk is effective against constipation, diarrhea, irritable bowel syndrome and elevated
cholesterol. The effect is due to the beneficial Psyllium husks from the Indian plant Plantago ovata
Forssk. The product is completely natural and contain no additives - only component are the fibre
rich psyllium husks, which contains 85% fibre. The fibres in Psyllium husks are difficult to digest, which
is a benefit to your stomach. Instead of being digested the fibres absorb fluid and increase in volume.
The fibres:
- stimulate the colon’s natural movements due to the increased Capsules declaration 1 capsules
volume, giving the intestines something to work with. Psyllium husks, pulverized
500 mg
- release mucus that lubricates the intestines. (Plantago ovata Forssk.)
- increase the amount of beneficial bacteria in the bowel, Psyllium husks contain 85% fibres
which improves digestion.
Powder declaration 1 tsp
Recommended daily dosage: Psyllium husks
1.5 g
Constipation, IBS and temporary diarrhoea: (Plantago ovata Forssk.)
Adults: 2-3 measuring spoonfuls (3-5 g) or 6-10 capsules morning Psyllium husks contain 85% fibres
and evening.
Children over 6 years of age: 1 measuring spoonful (1.5 g) or 3 capsules morning and evening.
Moderately elevated cholesterol levels:
Adults: 3 measuring spoonfuls (ca. 5 g) or 10 capsules morning and evening.
The powder can be stirred into liquid or sprinkled on yoghurt etc. Take the capsules with the re-
commended amount of liquid. Powder and capsules should always be consumed with 1-2 glasses of
water. It is important to take powder or capsules with the recommended amount of liquid. Too little
liquid intake can lead to constipation. Children under 6 years of age should not be given HUSK®
Psyllium-husk without the doctor’s recommendation.
Ingredients powder: Psyllium husk
Ingredients capsules:Psyllium husk, hydroxypropyl methyl cellulose”
Natural flavour.
Before using content of the booklet, it must be locally approved in order to ensure regulatory compliance in each market. 7
Husk®fibre - Great digestion with great taste
Husk® fibre is a dietary supplement that helps digestion. Husk® fibre contains pulver-
ized Psyllium husks with an added fresh flavor of lemon or blackcurrant.
Psyllium husks in Husk® fibre works by absorbing liquid and form a gelatinous mass
that gives the stomach and intestines something to work with and increases the
intestinal movements.
Powder declaration 1 tsp
Recommended daily dosage: Psyllium husks, pulverized
2.1 g
Adults and children over 12 years of age: (Plantago ovata Forssk.)
2 teaspoonfuls (6 g) once or twice a day. Other ingredients 0.9 g
Children between 6-12 years of age: Psyllium husks contain 85% fibres
1 teaspoonful (3 g) once or twice a day.
Stir Husk® fibre into a glass of water (150 ml) and drink. Drink an additional glass
of water immediately after.
Talk to your general practitioner or health visitor before giving Husk® fibre to
children under 6 years of age.
Ingredients:
Lemon: Psyllium husks, sucrose, acid (citric acid), natural flavouring,
sweetener (sodium saccharine)
Blackcurrant: Psyllium husks, sucrose, acid (citric acid), flavouring, colour
(beetroot red), sweetener (sodium saccharine)
FiberHUSK® - High-fibre foods
FiberHUSK® is a high-fibre product for baking and cooking. It is also suitable for
those who live by the low calorie principle, and for those with gluten intolerance.
- Cook and bake delicious high-fibre foods and pastries.
- A completely natural product with no additives.
- Contains 85% of water-soluble fibres. Declaration per. recipe
- A great capacity to bind liquid. Psyllium husks, pulverized
(Plantago ovata Forssk.)
approx. 20 g
Psyllium husks contain 85% fibres
The pulverized husks starts to gel when mixed with liquid (turns into a gel), a positive
attribute that makes it possible to bake bread and cook food with a high amount of
vegetables without being too watery.
FiberHUSK® helps wholegrain flour in bread and buns by strengthening the dough’s
ability to rise. When baking with flour containing less fibre, FiberHUSK® ensures that
you still get the recommended fibres.
The hydrophilic fibres also help the bread stay fresh for longer.
Ingredients: Powdered psyllium husks from the indian plant Plantago ovata
Forssk.
8 Before using content of the booklet, it must be locally approved in order to ensure regulatory compliance in each market.Before using content of the booklet, it must be locally approved in order to ensure regulatory compliance in each market. 9
Science behind
1. “A Multi-centre, General practice Comparison of Ispaghula Husk with Lactulose and Other
Laxatives in the Treatment of Simple Constipation”. Current Medical Research & Opinion
14(4): 227-33 (Reckitt & Colman Products Ltd., Hull, UK). Peter W. Dettmar and John
Sykes (1998).
2. “Double blind study of Ispaghula in irritable bowel Syndrome”. GUT 28(11): 1510-3. Alison
Prior and P.J. Whorwell (1987)
3. “Use of Psyllium in the Management of Chronic Nonspecific Diarrhea in Childhood”.
Journal of Pediatric Gastroenterology and Nutrition. James R. Smalley, William J. Klish,
Mary Ann Cambell & Marilyn R Brown (1982).
4. “Die Behandlung der akuten und chronischen Diarrhö mit Agiocur”. Med. Klin. 79: 32-3.
W. Hamouz (1984).
5. “Cholestrol-Lowering Effects of Psyllium Hydrophilic Mucilloid for Hypercholesterolemic
Men”. Archives of Internal Medicine 148(2): 292-6. James W. Anderson MD; Nancy
Zettwoch,;Theresa Feldman, RN; Janet Tietyen-Clark, RD; Peter Oeltgen, PhD; Charles W.
Bishop, PhD (1988).
6. “Hypocholesterolemic Effects of Different Bulk-Forming Hydrophilic Fibres as Adjuncts
to Dietary Therapy in Mild to Moderate Hypercholesterolemia”. Archives of Internal
Medicine 151(8): 1597-602. James W. Anderson, MD; Tammy L. Floore, RN; Patti Bazel Geil,
MS, RD; Donna Spencer O’Neal, Timothy K.Balm (1991).
10 Before using content of the booklet, it must be locally approved in order to ensure regulatory compliance in each market.Map of distribution
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