Five year business plan from 2020 2024 - Project Jaguar
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Project Jaguar - A website for Teacherpreneurs
#344 US CIS Base, Burma Road, Coolidge, Antigua W.I.
Contact: +1 (268) 720-6286
Five year business plan from 2020 - 2024
Antigua & Barbuda Company Registration: C163/2017
European Union Company Registration: KVK 70489351
Release Date: December 12, 2019
Trevaun R. Solomon - CEO of Project Jaguar
(2016 - )
1
Table of Contents
Table of Contents 2
The Executive Summary of Project Jaguar 3
Business Overview 4
Vision 4
Mission 4
Current Investment Opportunity 5
Return on Investment 5
Situation Analysis 6
Our Website - pjaguar.com 7
The Design 7
The Security 9
The Structure 9
Our Sales and Marketing Strategy 10
Revenue Model 11
Marketing Objectives 12
Sales Objectives 12
Financial Objectives 12
Positioning 13
Marketing Mix 13
Marketing Research 14
SWOT Analysis 15
Our Management Team 16
Appendix 19
Partnership Growth Strategy (2019 - 2024) 19
Organizational Goals (2019 - 2024) 20
Personnel Plan 21
Financial Plan 22
Actual and Projected Financial Information 23
Website Usage Statistics 24
Graph showing user base growth (2017 - 2022 based on growth rate) 24
Graph showing teachers who use our platform (2017 - 2022 based on growth rate) 24
Graph showing average students per verified course on our platform (2017 - 2022 based on growth rate) 25
Online Course Completion Rate (2017 - 2022 based on growth rate) 25
Bibliography 26
All figures are in USD($)
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The Executive Summary of Project Jaguar
There are 2 important statistics: 70% of teacher’s do not like where they work, and only 12% of students
finish their online courses. Infact, In college, Trevaun Solomon and Canice James learned that most of their
favorite teachers in high school didn’t enjoy their job because of the financial and physical conditions. These
teachers were not alone. This problem inspired Trevaun and Canice to create and launch “Project Jaguar” - a
website for teachers to start and teach online courses to students in the Caribbean. We capitalize on finding
ways for experienced teachers to start teaching online by creating social experiences for students, making it
easier to complete a course and take the next one. This allows us to start Online Teaching Businesses (OTBs) as
we overcome the barrier for students becoming repeating customers. Over 3 years after launching our startup,
Project Jaguar hosts the courses and facilitates the businesses of over 3,000 teachers, and 10 businesses with 15
contracts in place to launch and maintain more Online Teaching Businesses. Our business model kickstarts
careers for digital educators like Keston Chandler from Trinidad, and Herman Lewis from Jamaica who teach
students from anywhere, using their great personalities, a computer, and our services.
Project Jaguar is headquartered in the Antigua and Barbuda Science and Innovation Park . The company is
owned by Trevaun Solomon and managed by Canice James and Dawsher Charles. Dawsher Charles is a UWI
student from Trinidad with a background in economics and marketing. Canice James from Antigua has
extensive experience in software development, while Trevaun Solomon from Antigua has a large portfolio in
sales & marketing. All partners will be taking hands-on management roles in the company. We enjoy working
with teachers who have a desire of starting a business from doing what they love.
Over the next 5 years, we want to sign contracts with with more teachers, enroll more students, and host
more courses. We developed a track record, an established user base, consistent revenue figures, and we are
opting for Series A funding to further optimize our user base and services. We are seeking to fill a
$65,000USD budget towards more marketing and presenting at more industry events abroad. We want to
grow by 200% in 18 months, and bring back, at a minimum, an annualized 47% ROI for our amazing
investors.
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Business Overview
Vision
The vision for Project Jaguar is to become the leading online course
platform for teacherpreneurs and digital educators.
Mission
We need to lead the next generation of digital educators and
teacherpreneurs.
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Current Investment Opportunity
Business Summary
Project Jaguar is a website for digital educators to create and teach online courses and enroll students around the Caribbean.
Supplementary services include investing in new Online Teaching Businesses and creating lesson plans to help teachers create
a social experience that keeps students hooked on courses.
Return on Investment (ROI)
Net Profit 1 2900 = 47% is the minimum annualized ROI
Total Assets 27100
Based on current assets and net profit, your Annualized ROI is at least 47%. Your $10,000 investment will
yield returns of $14,700 within 1 year ($1,225 per month). From 2020 and 2022, your $10,000 investment will
yield at least $24,100. Investors are allowed to collect returns after 12 months, and keep their investment in for
a maximum of 3 years.
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Situation Analysis
According to the Washington Post, 70% of teachers in North America feel they are underpaid for their work,
this statistic is used to reflect the views of teachers in our local market because of very similar cultures around
education. 65% of these teachers are actually underpaid. According to the WorldBank, The average budget
allocation for an education budget is 13%, yet education accounts for 90% of an individuals success
(DebtDiscpline, 2016). These conditions make teachers dislike where they work, and students do not like
where they learn.
Online teaching is an increasingly attractive alternative for students. Majority of certified online courses
and significantly cheaper than physical classes (UTEP Connect). In America alone, 6 million are pursuing
online education. The teachers behind this growth were once traditional school teachers. Most of these
teachers work in schools and universities, yet they still have joy for their profession despite the conditions that
force them to find an alternative. These teachers rarely feel attached to their workplace. There will always be a
need to give teachers a way to start teaching online independently.
The online education industry is a $325B market (Forbes 2018), included in that market are services for online
educators, which we believe make up 30% of the market ($97.5B). Our goal is to facilitate 0.5% of that market,
which represents the educators’ ($487M) (OurWorldInData, 2019). Online resources have not been used to
their fullest extent with online teaching, which gives us plenty of room to be creative and grow beyond the
competition. We want to use this room for growth to position our customers as entrepreneurs with direct help
from a third-party platform.
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Our Website - p
jaguar.com
The software is our product. You can find it at http://pjaguar.com It is the main communication channel and the
distribution channel for our services. Between 2020 - 2024, changes made to the website are done to consider simplicity
and aesthetics.
The Design
Color Scheme
Our websites follow a simple 3-color design scheme. Below are the branding guidelines as displayed on our website.
Up-front Engagement
Our homepage will show our featured Teacher of the month to immediately give users a sneak-peek on what kind
of educators we are working with and what to expect from courses while scrolling down. This is a very effective
call-to-action for students and teachers looking to get involved.
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The Courses
Our course pages are designed to show Call-to-actions first and relevant details after. This allows for quicker usage
of our website. The benchmark is to get our users where they want to be in 3 clicks or less.
Personalization
Our website design changes for a user that is logged in versus a user that is not logged in. Account-holders get more
personalized course recommendations, and their profile image is used as a design aspect to cover whitespace.
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The Security
The Structure
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Our Sales and Marketing Strategy
Project Jaguar is an online platform that allows teachers to run online courses with a dedicated “online
classroom” for them and their students. We will advertise our free services to increase awareness. Every 3-4
months, we will showcase the results of our paid services at an expo, conference or trade show. Our Ideal
customer is a teacher who has an interest in entrepreneurship in hopes of quitting their 9-5.
Free Services Paid Services
- Creating an online classroom for 1 course - Creating multiple online classrooms (Project
- Requesting a business plan for your Online Jaguar Premium)
Teaching Business (OTB) - Managing the course marketing budget
- Applying for “Teacher of the Month - Signing a contract to join the “Flagship
(TOTM)” Teachers Program” - which covers consulting,
and advisory for 1+ years
Flagship Teachers Program:This program allows teachers to enter into contracts with Project Jaguar for
extra help in teaching online. A wide range of services is given under the contract: access to an online
classroom, business plan creation, lesson plan creation, marketing strategy guidance, marketing budget
management, and student management. This is a service investment worth $800USD.
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No duplication of any part of this document allowed without permission Page | 10Revenue Model
3.5%
from each student that pays to enroll in an online course
5%
from each marketing budget above $100USD
$20/month
from each teacher paying for “Project Jaguar Premium”
Marketing Objectives
● (DONE) Reach 5,000 followers on our Facebook page by October 2019.
● (DONE) Reach 3,000 followers on Instagram by July 2019.
● (DONE) Reach 100 members in the Teachers WhatsApp group by October 2019.
● Acquire 100 teachers in our Flagship Teachers Program by April 2020.
Sales Objectives
● (DONE) Launch the first 5 Online Teaching Businesses using the Flagship Teachers program by October
15, 2019.
● Manage 30 profitable Online Teaching Businesses using the Flagship Teachers program by December
2019.
● Host 100 courses by teachers using our Flagship Teachers program by June 2020.
● Have 200 teachers using our paid tier packages on our website by May 2021.
Financial Objectives
● Reach $100,000USD in revenue by January 2023.
● Purchase shares in SmartTerm Ltd. - our sister company - by January 2023
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No duplication of any part of this document allowed without permission Page | 11Positioning
Project Jaguar will position itself as a primary source of income for dissatisfied teachers who want to become
entrepreneurs. Project Jaguar's competitive edge will be based on two factors, guidance, and convenience.
1. Convenience:Free is always more convenient. We make it convenient for a teacher to sign up and
create a course in under 4 mouse clicks using the free tier with no commitment.
2. Guidance:We use the “Flagship Teachers” program to incubate teachers that are serious about teaching
online full-time. We get the teacher to progress from running 1 online course to operating an online
teaching business using our platform. The goal is to transform teachers into “teacherpreneurs”.
Marketing Mix
Project Jaguar's marketing mix is comprised of the following approaches to pricing, distribution, advertising
and promotion, and customer service.
● Pricing:T
he scheme is to make our pricing transparent, to make money as our customers make money,
and keep our variable fees below 8%. This applies to payment processing fees and marketing budget
management fees.
● Distribution:All services will be offered by using our website. We want our product to be simple to
access and use. Our free and paid services will be delivered without human interaction.
● Advertising and promotion:We will advertise our free services, then upsell our other services by
reaching out to customers that have used our free services.
● Customer service:All our employees will be able to offer the same level of customer service.
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No duplication of any part of this document allowed without permission Page | 12Marketing Research
During the development of the business and marketing plans, Project Jaguar performed marketing research to
validate its idea. This marketing research took two forms. A focus group & social media marketing.
● The focus group was held to gain customer insight. The focus group is in the form of a Whatsapp group
which you can join here. This focus group grows gradually and has helped the administration fix some
kinks within the app and the company structure through suggestions given by the participants. The focus
group helps us to build a personal relationship with interested customers to introduce these people to the
“Project Jaguar Community”.
● Our social media marketing campaigns identified that many teachers are open to the idea of teaching
online, and view it as a viable source of revenue to replace a physical classroom. Through interactions with
our customers, the majority of teachers display a solid understanding of how to use online tools to deliver
content, but they struggle to develop a long-term plan to keep consistent and manage their students.
This source of marketing research was helpful in realizing what services we can offer in addition to the Online
Course Management Platform. The research brought about the Flagship Teachers program and our Free
Business Plans service for teachers in the Caribbean.
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Strengths
● Advertising techniques are highly effective for the demographic we want to attract.
● We have a growing community with loyal educators in the Caribbean region.
● Our partners are involved in the growth of our community.
● Our website architecture makes updates and maintenance a very easy feat, which can allow us to curve
ahead of the competition when needed.
● Our website is easy to use, and mobile friendly.
● 100% of our team works online
Weaknesses
● We have a limited budget.
● We have never had an investment round.
● We only cater to teachers with existing experience.
● Enrollments are not allowed throughout app.
● Our payment processing system, PayPal, only allows subscriptions through PayPal account holders, which
poses a problem for the monthly membership for “Project Jaguar Premium”.
● The majority of the courses on our platform are unaccredited.
Opportunities
● We can hire employees internationally.
● We can host accredited and unaccredited courses of teachers.
● The ability to expand globally with the right partnerships.
Threats
● The expense of running media ads and marketing.
● We’re doing something very new. We’re building our own market through training - The Flagship
Teachers Program.
● Universally, 8-12% of students finish online courses they have paid to enroll in (InsideHigherEd, 2018).
Copyright © Project Jaguar Inc. 2020
No duplication of any part of this document allowed without permission Page | 14Our Management Team
Trevaun Solomon: Is the CEO and Co-Founder of Project Jaguar has served 5+ years in the software industry
and 3+ years in the Education industry. Trevaun has spent 2 years while in high school teaching and
developing software for a local Software Development Company in Antigua W.I. Trevaun Solomon later went
on to Co-founding Cyberhawk, NADIS, and running other smaller projects, with Canice James. Trevaun
Solomon attended Antigua and Barbuda International Institute of Technology to pursue Business
Administration and Computer Science.
Responsibilities:
● Identifying & Executing marketing opportunities
● Directing the Marketing intern
● Providing documentation for long-term plans
● Hiring Managers, Employees and Interns
● Managing Payroll
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No duplication of any part of this document allowed without permission Page | 15● Creating Business Plans for the teachers under our Flagship Teachers contract
Canice James:Is the CTO and Co-Founder Has over 5 years experience in the software industry. Canice has
spent 2 years in high school teaching programming. He has been working as Co-Founder/ Chief Technology
Officer of Project Jaguar. While at Project Jaguar, he co-founded Cyberhawk and EDGILE with Trevaun
Solomon. Canice James is currently pursuing a major in Computer Science and a minor in Business
Administration at the Antigua and Barbuda International Institute of Technology.
Responsibilities:
● Maintaining our growing software
● Keep our website easy to use
● Manage our team of software developers
Jamilla Charles: Is the Marketing Intern. She has an associate’s degree in Business Administration from the
Antigua State College and has a certificate in communication management. She was trained by Project Jaguar
using the CTEP Online Courses to create a smooth customer experience for our teachers.
Responsibilities:
● Communicating with our Flagship Teachers after contracts are signed
● Cold-calling teachers who use our free services
● Providing after-sales support for student management
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No duplication of any part of this document allowed without permission Page | 16Dawsher Charles: is the Coordinator of Partnership Planning. She is a recent graduate from the University of
the West Indies, St. Augustine Campus majoring in Economics and Management. Dawsher and runs her
student-support business, Survival Scholars.
Responsibilities:
● Maintaining our partnerships
● Managing our partnership planning team
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No duplication of any part of this document allowed without permission Page | 17Appendix
Partnership Growth Strategy (2019 - 2024)
Project Jaguar places a very high priority on the strength of our partnerships. The following table shows the
list of important partnerships, purpose, evolution for each stage, timelines for each stage, and the
person-in-charge.
Partner Name Purpose Goal Person Level of Success
In-charge
AskAlyx Offer one-off assistance Understand more Trevaun Began operating
to students with their of what type of Solomon in November
assignments without a work students are 2019
subscription getting in school to
know what courses
will be in demand
on our platform
SmartTerm Market their LMS to Use their platform Dawsher Signed a contract
institutions and as an extra platform Charles for full rights to
governments for advertising our market on their
courses behalf
Happy Teachers Empower their Grow our Dawsher Presented at their
community of TEFL community of Charles first Expo in
teachers through teachers around the Jamaica and
bringing new online Caribbean provided over
opportunities 100+ teachers
with free access to
PJ
Survival Scholars To Coordinate most of Use this as an extra Dawsher Began developing
our partnerships avenue for Charles a business model
advertising courses for SS.
by our teachers
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No duplication of any part of this document allowed without permission Page | 18Organizational Goals (2019 - 2024)
Timeline Goal Description Team Progress
In-charge
March 2019 - Present at 15 expos/conferences Partnership Presented at 5 events in
November 2024 around the Caribbean. Planning the Caribbean.
September 2020 - Partner with 6 teachers unions that Marketing Have an informal
April 2022 aim to improve teaching conditions Team partnership with the
and pitch our idea of Antigua and Barbuda
teacherpreneurship as a valuable Teachers Union.
side-hustle for their member
teachers.
November 2019 - Manage 100 students for 20 Online Sales Team Incubating 9 Online
December 2020 Teaching Businesses under our Teaching Businesses
2-year “Flagship Teachers” under a contract with 42
contracts. enrolled students since its
beginning.
Timeline Goal Description Team Progress
In-charge
November 2019 - Complete 100 Business Plans Sales Team The “Free Business Plan”
December 2020 through the Flagship Teachers Marketing program has
Program started.
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No duplication of any part of this document allowed without permission Page | 19Personnel Plan
PERSONNEL 2020 2021 2022
CEO $1,050 $2100 $2100
Sales Employee $2350 $2350 $2350
Marketing Intern $0 $0 $0
Sales and Marketing Manager $2350 $2350 $2350
Sales Intern $0 $10 $0
Marketing Employee $1350 $2350 $2350
Graphic Designer $0 $1350 $1350
Growth Management Employee $0 $1900 $1500
Partnership Manager $0 $0 $0
Technical Officer $0 $0 $0
SUBTOTAL $7,700 $10,400 $10,000
TOTAL PEOPLE 3 6 6
TOTAL PAYROLL $7,700 $10,400 $10,000
Copyright © Project Jaguar Inc. 2020
No duplication of any part of this document allowed without permission Page | 20Financial Plan
3 Year Financial Projection
2020 2021 2022
Streams of Revenue
Flagship Teachers Program $9,000 $12,000 $24,000
Marketing Budget (30 teachers x (100 teachers x (300 teachers x
Management $300 min.) $300 min.) $300 min.)
The Teacherpreneur $7,200 $12,000 $36,000
Subscription (Premium (30 teachers x (50 teachers x (150 teachers x
Membership for Teachers) $20*12) $20*12) $20*12)
Fees from Online $7,500 $10,000 $30,000
Enrollments (150 students (200 students (600 students
min. x $50 avg.) min. x $50 avg.) min. x $50 avg.)
TOTAL REVENUE $21,700 $34,000 $90,000
Expenses
Website & Database $0 $360 $500
Hosting ($860)
Marketing $3,700 $5,500 $7,300
($16,500) ($10/day) ($15/day) ($20/day)
Expos, Trade Shows, $0 $5,000 $20,000
Conferences ($35,000) (0 expos) (1 expo) (4 expos)
Personnel $7,700 $10,400 $10,000
($18,100) (2 staff) (4 staff) (4 staff)
TOTAL EXPENSES $11,400 $20,500 $37,800
PRE-TAX PROFIT $10,300 $13,500 $53,200
LESS TAXES (10%) $1030 $1350 $5320
PROJECTED PROFIT $9,270 $12,150 $47,880
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No duplication of any part of this document allowed without permission Page | 21Actual and Projected Financial Information
Existing Financial Information (2017 - 2019)
Revenue Expenditure Net
2017 12,900 10,300 2,600
2018 13,400 10,200 3,200
2019 23,100 13,000 10,100
Why is 2020 project profit 9% lower than the net profit in 2019?
In September 2019, Project Jaguar moved all student assistance programs to “AskAlyx - Assignment Help
Services”. The relationship between both companies are displayed in section “Our Website > The Structure”.
All revenue from student services are documented under AskAlyx instead of Project Jaguar.
When will we be a million dollar company?
In April 2016, we expect to make our $1 millionth dollar! According to Forbes, on average, 62% of successful
companies take 11 years to reach $1 million in profit. In April 2028, we expect to make at least $1.4 million per
year. Our Profit and Expenditure breakdown by 2028 will be:
Revenue
Teacherpreneur Subscription Flagship Teachers Online Enrollments
$721,000.00 $288,400.00 $432,600.00
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No duplication of any part of this document allowed without permission Page | 22Expenses
Staff &
Website Maintenance Marketing Expos & Events Employees
$6,554.00 $262,160.00 $196,620.00 $190,066.00
Revenue Expenditure Net
2028 $1,442,000.00 $655,400.00 $786,600.00
Website Usage Statistics
The increase in years 2021-2024 is expected from the growth of the online teaching businesses we focus on
setting up between 2019-2021. The teachers we attract are reached by physical marketing: presenting at expos,
and conferences. This has a direct impact on use for our site & revenue. This was recognized after the increase
in activity at the TESOL Expo in Courtleigh, Jamaica. The growth in our user-base from that conference also
brought more revenue, awareness, and reliability. On average, an expo brings us 145 new students & 72 new
teachers with $1,900 in revenue in the first 3 days. (90% turnover from the average cost of traveling to an expo
with 1 person)
1. Graph showing user base growth (2017 - 2022 based on growth rate)
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No duplication of any part of this document allowed without permission Page | 232. Graph showing teachers who use our platform (2017 - 2022 based on growth rate)
3. Graph showing average students per verified course on our platform (2017 - 2022 based on growth rate)
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No duplication of any part of this document allowed without permission Page | 244. Online Course Completion Rate (2017 - 2022 based on growth rate)
Fun fact:the international average of Online Course completion rates are 8
-12%, We are 3 times above
the average! (InsideHigherEd, 2019)
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No duplication of any part of this document allowed without permission Page | 25Bibliography
https://www.debtdiscipline.com/is-education-important-for-financial-success/ - Debt Discipline, September 6th,
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Allocation Per Government Budget”
www.washingtonpost.com/local/education/two-in-three-americans-say-public-school-teacher - Washington Post,
Laura Meckler, January 2019, “2 in 3 Americans say public school teachers are underpaid” August 27th, 2018,
https://www.forbes.com/sites/tjmccue/2018/07/31/e-learning-climbing-to-325-billion-by-2025-uf-canvas-absorb-schoology-moodle/#7db7b66d3b39 - F
orbes,
July 31 2018, “E Learning Climbing To $325 Billion By 2025”
https://www.utep.edu/extendeduniversity/utepconnect/blog/january-2018/the-who-what-when-and-why-behind-online-education.html - UTEP Connect,
January 2018, “The who, what, when and why behind online education”
https://www.insidehighered.com/digital-learning/article/2019/01/16/study-offers-data-show-moocs-didnt-achieve-their-goals - InsideHigherEd,
January 16 2019, “Study offers data to show MOOC’s didn’t achieve their goals”
https://ourworldindata.org/teachers-and-professors - OurWorldinData, Max Roser - "Teachers and
Professors"
https://www.forbes.com/sites/cherylsnappconner/2014/08/21/how-quickly-will-you-reach-your-first-million-dollars/#7dfdb9f440a0 - F
orbes,
August 21, 2014, Cheryln Connor - “How quickly you will reach your first million dollars”
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