Florentino Pérez receives the president of the Inter-American Development Bank
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Nº 69
Florentino Pérez receives the
president of the Inter-American
Development Bank
NEWS INTERVIEW
Partnership for youth sports Ignacio Jiménez,
between the Sports Council and Endesa’s Director of Iker Casillas visits
the Real Madrid Foundation Communications the Foundation’s
projects
One in three children in Spain are at risk of becoming
marginalised. At ”la Caixa” Foundation we provide tools,
methods and resources to more than 400 social Summary Team 3
organisations that strive to give opportunities to the
people who need them most, so they can develop their
full potential. People who, like Rocío, will now be able to
enjoy a much better future.
Nº 69
Florentino Perez receives the
president of the Inter-American
Development Bank
NEWS INTERVIEW
Partnership for youth sports Ignacio Jiménez,
between the Sports Council and Endesa’s Director of Iker Casillas visits
the Real Madrid Foundation Communications the Foundation’s
projects
01 Portada 69 ING.indd 1 4/8/21 13:53
Real Madrid’s Communications
Director:
Antonio Galeano.
Real Madrid Foundation’s
Communications Director:
Ana Sanjuanbenito.
Publications:
Javier Palomino.
Draft: David Mendoza,
(8)
Madori Okano and Nacho Díaz.
Photography: Helios de la Rubia,
Víctor Carretero, Pedro Castillo,
Antonio Villalba, Jesús Troyano,
María Jiménez, Mariana Castillo,
Real Madrid’s Historical Heritage
Center, and the Real Madrid
4
Report
16
International
24
Interview.
Foundation.
Published by: Real Madrid
Foundation.
Summer football and Florentino Pérez Ignacio Jiménez,
Publication and distribution:
basketball campuses are receives the president Endesa’s Director of
EDICIONES REUNIDAS, S.A.
back. of the Inter-American Communications. GRUPO ZETA REVISTAS
Development Bank and CORPORATIVAS
8 26
the São Tomé marathon c/ Pedro Muñoz Seca, 4
takes place. (3a planta). 28001 Madrid.
National Clinics and the Annual Phone: 915 863 300.
20
Iker Casillas visits the Football Program.
Foundation’s projects.
32
Coaching
14 Sport Values Academy
platform debuts with Heartwarming news.
UEFA Foundation a meeting to prevent
36
for Children prostate cancer.
Projects in Portugal,
Italy, and Romania Heritage.
back to normal. Zamora Trophy.
It’s only
progress if we
*Some of the international
REAL MADRID FOUNDATION
images in this publication
are from countries where
all progress
the use of a face mask
is not mandatory when
Iker Casillas during
the visit to one the playing sports.
Foundation’s projects
in Madrid.
”la Caixa” Foundation, partner of Real Madrid Foundation’s social sports projects.
4
Report 5
A
fter an atypical and trying school
year, the Real Madrid Foun-
dation organized its summer
campuses in which it will once
again apply, as it did last year,
all the health measures to ensure the safety
of staff and participants. The Foundation has
The participants in the summer football, basketball, adapted basketball, and inclusive basketball camps are once again
enjoying this summer experience. pioneered the creation of a sports training
model based on values and personal growth.
The Foundation’s summer Ten Campus Experience sites
The Campus Experiences are held in Madrid,
Azuqueca de Henares, Benidorm, Cartage-
campuses are back
na, Guadalajara, Lanzarote, Puertollano,
Tenerife, Toledo-San Patricio, and in Mas-
tichari, a Greek town by the Aegean Sea.
There are nine Campus Experiences in Spain Participants learn technical
Once again this year, the Real Madrid Foundation is and one in Greece with more than 10 pro- skills and work on inclusion
grams, including goalkeeping and technical
launching its summer campus so children can have a in the sport
improvement.
unique experience practicing sports and sharing Real Until September 12, thousands of chil-
dren between the ages of six and 17 are
Madrid’s values participating in the various programs, which respect, initiative, and hard work. According
combine sports and training in the educatio- to the director of the Real Madrid Founda-
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
nal process. These are action-packed days tion’s football schools and sports director of
to improve technique and tactics in football Campus Experience, Rafael García Cortés,
and basketball training -at the Toledo-San the Foundation offers “a unique campus with
Patricio site-, but there is also time for re- the best facilities and qualified coaches to
creational and educational activities and to transmit its methodology and for the boys
learn the positive values of sports and Real and girls to enjoy learning values by playing
Madrid, such as self-discipline, teamwork, their favorite sport.”
6
Participants training
Basketball Campus during the Real
The Real Madrid Foundation also has summer Madrid Foundation
basketball, adapted basketball, and inclusive campuses.
basketball campuses.
From July 5 to 14, the 12th RMC Social
Sports Campus was held at the Real Madrid
City for children born between 2004 and 2013
to start them off in the practice of basketball or
improve their level while learning the positive
values of sports inspired by the Foundation’s
philosophy.
The seventh edition of the adapted
Basketball Campus was held from July 4
to 10 at the Amanecer Sports Complex and
Residence in Alcorcón for people over 12 with
intellectual disabilities. The participants enjoyed
playing basketball and learned tactical and te-
chnical skills and the possibilities the sport offers
them. The starting point is each player’s diversity
and capacity. Training in values is encouraged
as a medium for personal development and
independence.
Finally, the 12th Inclusive Basketball Campus
was held from July 15 to 19 under the slogan
Football and gaming “Together without Differences.” The participants,
From July 4 to 17, the Real Madrid City hos- minors eight to 17 years old with different abi-
ted the “Responsible Football and Gaming” lities, were housed in the Youth Team Dorm at
program, an innovative initiative organized by the Real Madrid City. The program introduced
REAL MADRID FOUNDATION
the Real Madrid Foundation and The Global them to the possibilities offered by the sport in its
Esports Academy that allowed children seven standing and wheelchair versions, they learned
to 13 years old to enjoy their two passions, tactical and technical skills, and the training was
football and gaming, but set against an edu- adapted to their level and ability. The participants
cational background. In its third consecutive had fun and learned about Real Madrid’s values
edition, the organization collaborated with within a framework of coexistence that favored
PlayStation Talents. interpersonal relationships.
8
National 9
Iker Casillas visits the In addition to its involvement in the social
sports football school, the Real Madrid Foun-
dation provides the beneficiaries of the Real
Tens of thousands of minors, at risk of exclu-
sion and not, have participated in the social
sports schools of education in values through
From left to right, Iker
Casillas’s visit to the
social sports schools
Foundation’s projects
in Fuenlabrada and
Madrid Foundation-Municipal Sports Institute basketball. Segovia, who also
Adapted Sports School with the necessary participated in the
Foundation’s events
equipment. People with disabilities, regard- Warm welcome in Fuenlabrada
I
with the Madrid Metro
less of age or degree or type of disability, The beneficiaries of the Fuenlabrada social and the Municipal
The former Real Madrid player has ker Casillas wanted to learn firsthand about
the projects that the Real Madrid Foundation
participate here.
After almost a year without social sports
sports football school gave Iker Casillas,
their role model and hero, a warm welcome.
Transportation
Company.
returned to Real Madrid, his home, as carries out in Spain and around the world. school tournaments or events, the huge Eco- Santander Bank has been collaborating in this
assistant to the general manager of the Since his return to the club in December, his pilas collection was held again at the Real project since 2010 and supports the Canal and
activity has been particularly intense. Madrid City, with the participation of more Pozuelo de Alarcón schools, as well as other
Foundation, an organization through than 1,500 children from 22 social sports initiatives in Spain and abroad.
which he continues to promote the The Segovia school’s 10th year schools. It coincided with the celebration Nearly 1,000 children have benefited from
values that have been part of his DNA Casillas did not want to miss the 10th anniver-
sary of the social sports football and values
of World Environment Day and one ton of
batteries were collected.
the methodology of the Foundation’s “For a
Real Education: Values and Sports” since this
since he was a child school for integration of Segovia, which the social sports school was opened in 2004. Each
Real Madrid Foundation runs with Ecopilas and With Endesa and the Oxiria Foundation, year, 90 minors participate in the initiative.
the support of the City Council, who provides at the Fernando Martín school
the facilities. Iker Casillas visited the Fernando Martín adap- Iker Casillas takes the Madrid Metro
In its ten years of existence, this social ted basketball school in which Endesa and the The assistant to the general manager of the
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
sports school has taught more than 500 Oxiria Foundation collaborate. The project star- Real Madrid Foundation supported the #Mué-
children and more than half of its spots are ted in the 2015-2016 season and serves nearly vete #Move campaign, which the Madrid Metro
reserved for students at risk of social exclusion. fifty beneficiaries with intellectual disabilities. launched in April to promote healthy lifestyles,
During his visit, Iker Casillas stressed the In January, the Real Madrid Foundation with his visit to the Mar de Cristal station. Metro
importance of hard work and affirmed that the and Endesa renewed their partnership, which decorated the stations with messages like “Eat
Real Madrid shield “is the crest of those who began in the 2009-2010 season, to develop healthy,” “Do sports,” etc., slogans that coincide
never give up.” projects in Spain, Morocco, and Portugal. with the values that the Foundation promotes
10 11
Partnership for youth sports
between the Sports Council
and the Foundation
Above, Iker Casillas’s in its social sports programs. This is the first thousand buses that circulate through the
visit to the Fernando collaboration between the two institutions. streets of Madrid are an excellent showcase to
Martín Adapted raise awareness in and share information with
Basketball School
and, below, at the
First international trip with the Foundation society and to reach the most disadvantaged.
Foundation’s A Iker Casillas traveled to Dubai to learn about
LA PAR (In Step) the work that the Real Madrid Foundation ca- Casillas visits A LA PAR
workshop. rries out in collaboration with Mohammed bin During his visit, Iker Casillas wanted to get to
Rashid Al Maktoum Global Initiatives (MBRGI), know the workshops where the A LA PAR (In
its partner in social sports projects in Egypt, Step) Foundation manufactures the seven mo-
Jordan, Morocco, and Uzbekistan. dels of the charity wooden trays that the Real
In his meeting with the MBRGI board, Ca- Madrid Foundation has released in a limited
sillas was also updated on new initiatives that edition of 40 with the club’s past posters. The
will begin in Tangier and Ben Guerir (Morocco), workshops employ 300 people with intellectual
Alexandria (Egypt), and Fuheis (Jordan). In addi- disabilities who make these trays, which are
tion, a project is planned between the Al Baqa’a only available for a limited time in their charity
and Irbid refugee camps and two schools will store or at https://www.fundashop.es/produc- Irene Lozano
be opened in Egypt, two in Uzbekistan, and to/bandeja-real-madrid/, by hand. (Sports Council)
and Florentino
one in the Jordanian-Emirate Mrajeeb Al Fhood
Pérez (RMF), during
refugee camp, supervised by the Emirates’ Red the signing of the
Crescent. agreement.
T
Renewal of the agreement with EMT
In April, the Real Madrid Foundation and he president of Real Madrid, Flo- Irene Lozano expressed her satisfaction
Madrid’s EMT renewed their collabora- rentino Pérez, and the then pre- with the reactivation of this collaboration that
tion agreement, which began in 2016, sident of the Sports Council, Ire- was in place between 2006 and 2011. Flo-
to publicize the Foundation’s social ne Lozano, ratified the collabo- rentino Pérez highlighted the commitment of
sports initiatives on buses and at ration agreement between the Real Madrid and the Real Madrid Foundation
bus stops in the capital. The two Youth Sports Foundation and the Real Ma- to work much harder for those who need it
drid Foundation. The objective is to promo- most, especially for children at risk of social
te physical activity and healthy habits from exclusion.
childhood, as well as to educate in values
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
and diversity through sports.
With this new agreement, the Sports
People with intellectual Council will support the social sports activi- Florentino Pérez: “We will
disabilities from the A LA PAR ties of football and basketball in values that redouble our efforts to
the Real Madrid Foundation carries out in 25
Foundation create charity trays continue working for those
juvenile facilities, which serve almost a thou-
with the club’s past posters sand unaccompanied minors under the care who need it most.”
of public administrations.
12 13
Training with Maite Oroz
T
he Real Madrid player
brought joy to the Real
Madrid Foundation’s From left to right,
inclusive football school Manuel Esteban
(AEU) and Ángel
at the Ideo school in the
Rodríguez Corcos
capital. Maite Oroz took pictures (GSK) participated in
and trained with the young people the awareness-raising
following the strict health care pro- talks.
tocol. She saw that, despite their
functional diversity, the students play
their favorite sport in a normalized Raising awareness of urological
way. This is the school’s goal, which
teaches the beneficiaries technical problems with GSK
T
and tactical skills, as well as the
social and game rules for their inclu- he Real Madrid Foundation and deal with the condition in different ways. The
sion in a conventional social sports the pharmaceutical company GSK documentary openly discusses the doubts and
school. promote healthy lifestyle habits fears of the protagonists and the reflections
The midfielder surprised them with different educational outreach they share with their families.
with a gift and said that the experien- activities with the Foundation’s After watching the documentary, Dr.
ce had been “very rewarding for her beneficiaries. This season, the collaboration Manuel Esteban, President of the Spanish
as a person.” She also praised the A group of has been expanded to promote men’s health. Urology Association, and Ángel Rodríguez
sometimes invisible work done by Maite Oroz: “The Foundation’s beneficiaries of the In order to demystify some situations, GSK Corcos, Director of Relations with Scientific
the Foundation. “It is to be admired Foundation’s inclusive produced the documentary film “Important Societies at GSK, gave a talk and answered
and often we aren’t aware of it, but
work is to be admired and often football school train Annoyances,” which tells the story of the lives questions from participants in the program
here you can see the great work it’s we aren’t aware of it.” with Maite Oroz at the
Ideo school.
of Evelio and Javier, two patients from two developed by the Real Madrid Foundation and
been doing,” she said. different backgrounds but who both suffer the Municipal Agency for Employment of the
from benign prostatic hyperplasia (BPH) and Madrid City Council.
The Foundation Solidarity with UPS on Book Day
and Gonvarri On April 23, the Real Madrid Foundation
celebrated Book Day with a charity initiative
in collaboration with UPS. The logistics
teach road safety company took the books donated by the
students of the Barajas and Arganzuela
T
social sports schools to the El Encinar,
he road safety education program that the Real Vallehermoso, and Las Rosas shelters,
Madrid Foundation and Gonvarri launched in where social sports programs are organized,
the 2018-2019 season continues. It was initia- to share their books and love of reading.
lly created for the beneficiaries of the adapted Before delivering them, UPS disinfected
and inclusive schools, but was later extended the books to ensure health safety. The
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
to the Benjamines and Alevines categories of the social company has been collaborating with the
sports football and basketball schools. Real Madrid Foundation since 2016 in the
The program is run at the social sports schools throu- sustainability of the social sports wheelchair
gh games and activities that are integrated into training basketball schools in San Sebastián de los
sessions. It promotes the safety and independence of Reyes, Getafe, and Madrid for minors with
these minors while on the road as well as their knowledge physical and mental disabilities.
of the signals and signs.
International
A new social sports school
14 15
Florentino Pérez receives launched in Miami
the president of the Inter-
W
ith this new social sports
American Development Bank school, which will be located
in the Roberto Clemente
Park in Miami, the Real
Madrid Foundation has now
Mauricio Claver-Carone, new president of the Inter-American Development completed 14 projects in the United States. The
Bank (IDB), was received by Florentino Pérez at the Real Madrid City as part presentation took place at the Real Madrid City
in the presence of Julio González Ronco, mana-
of a collaboration project in Latin America and the Caribbean ging director of the Real Madrid Foundation, Iker
Casillas, assistant to the general director of the
Foundation, María Díaz de la Cebosa, president
of the International Studies Foundation, and
Francis Suarez, mayor of Miami (remotely). As The school will be located
in other Foundation projects in the US, most of in Miami’s Roberto
the beneficiaries are immigrants. In addition to
football and basketball sessions, they will recei-
Clemente Park MIAMI
ve nutritional assistance, tutoring, and English
lessons. The intention is to bring the program to mented that the comprehensive training of the
the public parks of the city of Miami. beneficiaries is their “best legacy.” María Díaz de
During the ceremony, Iker Casillas expres- la Cebosa said that this partnership is a “comfort
sed the Foundation’s excitement to “be able to for families” and the mayor of Miami spoke of a
present a new project at this time” and com- “historic moment.”
Hundreds of athletes
participated in the São Tomé
O
n July 4, 163 runners from 10 promoting the practice of
different countries participated sports in the country in co-
in three categories in the first llaboration with the Athletics
edition of the São Tomé Cha- Federation and the Ministry
T
rity Marathon, organized by the of Sports. To make it acces-
Florentino Pérez, he visit took place during the are educated in values through the practice Filhos de São Tomé y Príncipe Foundation in sible to all levels, in addition to
president of Real first trip to Madrid of the top re- of sports and receive tools to strengthen their collaboration with the Real Madrid Founda- the 42 km race, a 21 km half
Madrid, with
presentative of this multilateral capacities for entrepreneurship and emplo- tion. Seventy-four of these athletes without marathon and a 10 km race were
Mauricio Claver-
Carone, new development bank and highlights yability. economic resources from the African country also held.
president of the the strategic alliance that this The meeting discussed the role that the were fully subsidized through the sale of the The sporting event was very well
organization has maintained with the Real Real Madrid Foundation will play as a member charity bib. received by the local population, who
REAL MADRID FOUNDATION
Inter-American
Development Bank, Madrid Foundation since 2017. of the Private Sector Coalition for the Reco- Four of the athletes traveled from Prínci- filled the streets cheering without any
during his visit to
The Inter-American Development Bank very of Latin America and the Caribbean, pe and one won this endurance race in the incidents. This initiative will enable the
Madrid.
(IDB) has supported the Real Madrid Foun- promoted by the bank post-pandemic. In men’s category, while a female athlete from sustainability and expansion of the Foun- SÃO TOMÉ
dation’s social sports schools in Argentina, addition, the importance of the Foundation’s the same place was the winner of the 10K. dation’s social sports school in that country,
Costa Rica, and Peru, benefiting at-risk and projects as a tool for assisting the migrant po- Their hard work was rewarded. which serves more than 250 children at risk
vulnerable children and young people. Throu- pulation, preventing violence, and promoting This marathon is an initiative aimed at of exclusion.
gh the Foundation’s projects, the beneficiaries social integration was highlighted.
16
Irpin school receives more
educational materials IRPIN
S
i n c e th e e nd o f 2 0 2 0 , the
sports-educational and social
activities at the Foundation’s
social sports school in Irpin,
Ukraine have been supplemen- value they work on on monthly. In addition,
ted by memory games, financial literacy Eidetic memory games have been included
classes, and a motivational program. With for children up to six years old to streng-
this project, the Epicentr for Children then their memory by using imagination and
Foundation serves 150 vulnerable attention and through constant interaction
minors, although this organization with their peers and coaches. Older children
has more than 770 beneficiaries participate in a financial literacy game that is
at the four locations it operates also useful for negotiating and forming and
with the company Epicentr K expressing opinions effectively.
to promote the Real Madrid
Foundation’s values. Ukrainian Schools
Irpin’s project is su- The social sports school in Irpin, like those
pported by its city council in Ternopil, Khmelnytskyi, and Kiev, acts as a
and uses a motivational prevention and inclusion tool for children with
p ro g r a m t o e n c o u r a g e limited resources, internally displaced per-
beneficiaries to attend the sons, orphans, or those whose parents have
school’s activities. Rewards had to emigrate, providing them with a safe
are given not only for sporting space where their physical and emotional
achievements, but also for attitu-
des and behaviors aligned with the
wellbeing is ensured and their educational
development is reinforced.
Numbers are important, but
the individual stories and families behind
School and health supplies every figure are our true driving force.
for schools in the Philippines
T 4,385
he beneficiaries of the Real Madrid
Foundation’s social sports schools
in Davao del Sur, the Philippines
have received school supplies and reinsertions of
502 36,048
candidates people have
health and protection kits against the DAVAO people with
DEL SUR managed to get benefited from
coronavirus, thanks to the NGO Anakk, which disabilities since
promotes the initiative in collaboration with the a job in 2020 our programs
2010
Mapfre Foundation.
More than 200 children and young people
at risk of social exclusion are cared for with the
Together we are Able
Santa Cruz, Digos, Hagonoy, and Padada pro-
REAL MADRID FOUNDATION
jects. The Foundation’s project in the Philippines
helps beneficiaries to reintegrate into the school
system and to find their first job. Support has
also been extended to their families during the
pandemic, with psychosocial care and livelihood
training to help low-income households diversify Fundación MAPFRE, collaborates with the social and
their incomes. sporting projects of the Real Madrid Foundation.
18
UEFA Foundation for Children 19
GUIMARÃES
The project is
developed with Alma
Branca and the
Beneficiaries of the Portuguese school in Guimarães, happy to start up in person football practice again.
UEFA Foundation for
Milan and Guimarães schools Children
Beneficiaries of the Milan social sports school,
respecting safety measures.
back to in person activities
The Bucharest school
A
t the schools in Milan, Italy, which of charge. During this stage, the talks organi-
are run in partnership with the
Portofranco and Fatima Traccia
associations at the Guimarães
zed on nutritional education and sports, and
another on music and sports, are of special
importance.
celebrated its 8th anniversary
school, with the Alma Bran- In the case of the Alma Branca Associa- th a day of fun that coincided with the cele-
ca Association and the support of the UE- tion, which promotes the rights of children in bration of International Children’s Day on May
FA Foundation for Children, the beneficiaries Guimarães, in addition to resuming footba- 28. The beneficiaries played friendly matches
are gradually returning to in person activities. ll training with values, tutoring and personali- and participated in other group activities wi-
They are held outdoors and with the regular zed psychological support are already in pla- th volunteers from Societé Generale, a pro-
use of masks. When the situation requires it, ce again. ject partner.
they are combined with remote activities, so The social sports schools of the Real Ma-
that children at risk of social exclusion can drid Foundation and FDP are carried out in
continue to receive training that contributes collaboration with four elementary schools in
to their physical and emotional wellbeing and the two neighborhoods of Bucharest with the
to their educational and social development. lowest educational and socioeconomic indi-
As in the case of the social sports pro- MILAN cators of the capital, Sector 3 and Sector 6. In
jects in Spain, the Foundation’s schools in the addition to sports activities, the students re-
rest of Europe are resuming their on-site acti- The project ceive tutoring and psychological care. In the
vities with all safety measures in place, alter- worst moments of the pandemic, they held
FOUNDATION
FOUNDATION
beneficiaries
MADRID
MADRID
nating with online activities. online training sessions and distributed es-
T
received sential food and supplies.
REAL
REAL
More than sports he Real Madrid Foundation’s so- The Foundation’s local partner in Roma-
tutoring as well
MADRID
MADRID
In Milan, thanks to the Portofranco and Fa- cial sports schools in Bucharest, nia has more than 20 years’ experience in the
FUNDACIÓN
FUNDACIÓN
tima Traccia associations the program is run Romania, which are supported by field of educational projects and social inclu-
with, in addition to sports, private and indivi- as sports the UEFA Foundation for Children, sion of vulnerable groups with vocational tra-
REAL
REAL
dualized after-school tutoring is offered free celebrated their 8th anniversary wi- ining projects, among others.20
Coaching 21
The Foundation launches the Sport
Values Academy’s interactive and
multichannel platform
The Real Madrid Foundation launches an open access
interactive OTT platform with Adidas and Interactvty
T
he Real Madrid Foundation offers interested in sports as a tool for education in
educators, sports technicians, values, development cooperation, and social
coaches, parents, and bene- inclusion.”
ficiaries of its sports projects, Adidas’ support of Adidas has been
as well as anyone else who is fundamental. “We believe that football and
interested, the content of its new e-learning sports have the power to change people’s
platform Sport Values Academy, which has lives, which is why this educational project
been launched with the assistance of Adidas using Real Madrid’s values is key to the de-
and Interactvty. It is an omnichannel and velopment of a more inclusive and egalitarian
interactive OTT (Over The Top) platform with society,” explained its general director, Javier
open access to the Real Madrid Foundation’s Gurrea.
content, workshops, courses, and activities
from any device with an internet connection First streaming event
and from anywhere in the world. The Real Madrid Foundation, Ipsen, and Jans- Above, content of the new
It has been developed by Interactvty with sen inaugurated the e-learning platform to omnichannel platform.
the support of Adidas and is based on the celebrate the 2nd Digital Meeting with Experts Below, a few moments
overall edutainment philosophy and the “For a “Don’t Get Caught Off Your Game,” an event from the streaming of the
2nd Digital Meeting with
Real Education: Values and Sports” methodo- in the campaign of the same name that the Experts “Don’t Get Caught
logy from the Real Madrid Foundation. three partners are organizing to raise awa- Off Your Game.”
Julio González Ronco, managing direc- reness about the importance of preventing
tor of the Real Madrid Foundation, made it prostate cancer, the most common cancer
clear that this platform is available “to anyone among men in Spain, with more than 35,000
new cases diagnosed each year.
This streamed meeting took place
on June 11, World Prostate Cancer
Day, and doctors Javier Puente, from
the San Carlos Clinical University
Hospital, Estefanía Linares, from the
La Paz University Hospital, and Ignacio
Rodríguez, from the Dr. Negrín University
Hospital, spoke about this disease and
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
what can be done to detect it early. Emilio
Butragueño, Real Madrid’s Director of Ins-
The first streaming event of the Sport
titutional Relations, was also in attendance. Values Academy was the 2nd Digital
It was an event that, combined with in Meeting with Experts “Don’t Get Caught
person talks for the beneficiaries of the physi-
cal activity program for seniors, helps to raise
Off Your Game”
awareness about health issues.22 23
In the Real Madrid
Foundation’s online
training courses,
coaches acquire
skills to work on
physical and mental
aspects in the
sessions with the
beneficiaries
More trainings
in Spain and
abroad
The Real Madrid Foundation continues with
online training courses that benefit experts and
families of beneficiaries in countries in Africa,
America, and Asia, as well as in Spain
I
n Spain, the Real Madrid Foundation and and project coordinators to refresh their knowle- ning and to adapt to the situation caused by the in football and values. The director of the so- Clockwise, coaches
Sport Values Academy (SVA) held a family de- dge and learn techniques for work on and de- pandemic. cial sports project, Pablo Tanuan, has a team who received the
velopment workshop in April in which families sign games and training tasks for children to play In Mozambique, the coaches of the two of highly motivated young people as well as al- latest training in the
Republic of Congo,
and teachers learned different strategies for basketball with the Foundation’s values in a fun, schools in Maputo received online training in bas- so veterans who have been participating sin- India, Mexico, and the
positive education and the neurological ba- educational, and recreational way. ketball and values to give the training sessions, ce the start of the project. Philippines.
ses of child development. The social sports school in Webster, the share ideas, and perfect the process of desig- The experts from the Kheadah, India
SVA launched its “Train Your Mind” program United States hosted the 1st Online Footba- ning the tasks with Real Madrid’s methodolo- school, the Foundation’s first in Asia, also ma-
with individual 45-minute sessions to learn about ll Training Day where local coaches learned mo- gy and values. de their debut with online football and values
tools to help those interested with their perso- re about the Foundation’s sports model, metho- The coaches from the Pointe Noire social training. The course focused on applying va-
REAL MADRID FOUNDATION
REAL MADRID FOUNDATION
nal or professional change. It also offers a vir- dology, and values, and how to design strategies sports school in the Republic of Congo recei- lues in training sessions, improving task de-
tual personal mentor service. Each session costs to achieve their objectives and how to apply the ved their first online training in football and values, sign, and setting objectives.
30 euros. values in training sessions. refreshing their knowledge and learning new digi- The Real Madrid Foundation has carried
With the online course, the professionals tal tools to reinforce their teaching skills. out intense work to train coaches at its social
Training sessions by country from the school in Malabo, Equatorial Guinea More than a dozen expert-instructors from sports schools around the world, which conti-
At the social sports school in Oaxaca, Mexico, became familiar with the digital communication the four schools in Davao del Sur, the Phili- nue to operate at full capacity despite the pan-
the basketball training course allowed the coach that will help them to continue their online trai- ppines also received their first online training demic with strict health protocols in place.24
Interview 25
Ignacio
Jiménez
Endesa’s General Communications Manager
The Spanish electric company is a
loyal supporter of basketball in Spain
and its support for the Real Madrid
Foundation’s social sports schools in
the most recent seasons has extended
beyond our borders
What does it mean to sponsor basketball nizations, and foundations that support the
in Spain and the Real Madrid Foundation sport transfer, in turn, part of their values to What other educational initiatives do you Values of the sport
schools? the sport. It’s a virtuous circle and it’s good for support? “Comradery and sportsmanship are values of the sport that should be
We like to say that we are the company that us to keep feeding into it because it benefits We are very committed to sports, but we are transferred to society and the business world.”
supports this sport in Spain with all the assets us all. Aspects of teamwork, such as sports- also participating more and more in the cultu-
there are right now in the world of basketball in manship and comradery amongst teammates ral world, because we believe they are closely Social commitment
this country. Our support for the Real Madrid and rivals, should be transferred to society related. The practice of sports and cultural “Supporting the Real Madrid Foundation and its social sports
Foundation and the social sports basketball and the business world. activities are two essential elements in any basketball schools reinforces Endesa’s commitment to society and
schools is framed under this support for so- society. With our presence in the world of sports.”
ciety and sports. Companies, as an exercise What overlap is there between the values of sports and culture, we can reach many more
in responsibility, have to invest in the practice the Real Madrid Foundation and Endesa? people in a very cross-cutting way and make
of sports as a way to reach civil society in a There is quite a lot, both in values and beha- the continuity of these activities possible. It supported healthcare personnel in the most
different way, through families, and, of course, viors. We can all agree that certain values are is an exercise in responsibility for companies difficult moments of the pandemic; the second
through fans. good for society, but together we must make like ours. had to do with the socioeconomic reactiva-
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REAL MADRID FOUNDATION
it possible for the behavior of individuals, or- tion of a number of small businesses and the
How do you assess the contribution to ganizations, foundations, etc. to materialize. What other Corporate Social Responsa- self-employed; and the third consisted of gua-
education in values through basketball? And in that we agree with the Real Madrid bility lines do you have? ranteeing that vulnerable people and families
I think it’s two-fold. The practice of basket- Foundation, especially with everything rela- This year we adopted exceptional measures would have access to energy and would never
ball is associated with values and behaviors ted to responsibility, above all, with ethics and due to the pandemic. We launched a public go without, which is what we know how to do
that differ positively from those of other sports with promoting this entrepreneurial/innovative responsibility plan, funded with 25 million well. We are working on it and will continue to
and we also believe that companies, orga- spirit. euros, with three main objectives: first, we do so in the coming months.26
Clinics 27
Presentation of the Kazakhstan clinic.
Children from different parts of the world enjoying
a clinic held at the Real Madrid City.
Presentation of the Rhodes clinic.
Clinics in Greece, Turkey, who arrived with the help of partner Avanza
Sports. And in 2021 teams from the United
Kingdom, China, the United States, and Ja-
the Kiotari football field in three sessions one
and a half hours long each. Participants re-
ceive a backpack and kit and are also offe-
Kazakhstan, and the
pan are also expected, which will total half a red the possibility of participating in a training
thousand participants. trip to the Real Madrid City when health con-
ditions permit.
Antilles
Greece
Thanks to the agreement reached between the Turkey
Real Madrid Foundation and local partners, the The Real Madrid Foundation’s collaboration
E
company Be Free and Mitsis Hotels, clinics wi- agreement with Be Free Football and Regnum
ach year, the participation of hun- ll be held for the first time on the Greek island hotels has enabled the Real Madrid Founda-
The Foundation’s clinic program dreds of children in the clinic pro- of Rhodes. Three hundred boys and girls par- tion to hold clinics in the Turkish city of Antalya
continues to reap success on gram around the world allows the ticipate for six weeks, from July 10 to August for the 4th consecutive year, with the participa-
Foundation to ensure the sustainabi- 20. Be Free Football is already an established
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REAL MADRID FOUNDATION
tion of 600 boys and girls six to 16 years old.
different continents as children from lity of its social sporting projects. Ex- partner of the Real Madrid Foundation’s and The clinics last 12 weeks and are held from
different countries return to the perts from the Foundation once again receive has successfully organized clinics in this re- June 14 to September 3 at the Regnum Car
Real Madrid City attracted by the children from different countries to participate
in the clinics held at the Real Madrid City. The
gion of the Mediterranean with thousands of
participants.
football field in one and a half hour shifts. The
beneficiaries receive a backpack and kit and
combination of high performance first group was made up of a dozen players The clinics are aimed at boys and girls be- are also given the chance to participate in a
training and Real Madrid values from Australia, Kenya, the United States, Cana- tween the ages of six and 17, who staying at training trip to the Real Madrid City when heal-
da, Sweden, the Czech Republic, and Mexico, Mitsis hotels on the island, and take place at th conditions permit.28 29
The clinics are
high-performance
The Annual Football Program
training sessions
combined with
brings South Korea into the
the Foundation’s
values education scheme
methodology
and are aimed at It will be run in two schools in collaboration with C&P Sports
children under 16 and Global Education Ministries (GEM), an organization
years old linked to the Global Vision Christian Schools group
T
wo of Global Educa- of the Foundation, and Álvaro Ar- fifty participants and will have a
Presentation of the Turkey clinic. tion Ministries’ (GEM) beloa, Real Madrid ambassador, Spanish head coach who will di-
schools in South presented the agreement with the rect, plan, and develop the sports
Korea (Mungyeong local partners in that country in the program in coordination with the
The clinics are aimed at boys and girls and Sejong) will be Real Madrid City auditorium with Real Madrid institution. One of
between the ages of six and 16 and take pla- the next to join the Annual Foot- the remote participation of their the novelties of the program will
ce at the Rixos Hotel in one and a half hour ball Program designed by the representatives. be the introduction and use of
long shifts each. To ensure health safety, a Real Madrid Foundation to round All agreed that this initiative is a technologies to optimize resour-
strict protocol includes changing masks and out the academic curriculum of major boost for local communities. ces, which will allow the project’s
disinfecting shoes and equipment used du- school-age students. Julio Gon- It is estimated that the pro- efficient, structural, and sports
ring training sessions, which are held in open zález Ronco, managing director gram will start with more than development.
spaces, in small groups, and maintaining so-
cial distancing.
Dutch Antilles
More than 150 boys and girls in Aruba and
Sint Maarten can once again enjoy the foot-
ball and values clinics organized by the Re-
al Madrid Foundation on these Caribbean is-
lands. In collaboration with Noord F. C. and
Presentation of the Dutch Antilles clinic. thanks to the support of a number of other or-
ganizations, 60% of the participants can at-
tend with a scholarship.
Kazakhstan Real Madrid ambassador Álvaro Arbeloa
Thanks to the agreement reached by the Real accompanied Julio González Ronco, mana-
Madrid Foundation, Be Free Football, and Ri- ging director of the Real Madrid Foundation,
xos Hotels, clinics are being held for the first and Brian van der Bergh, director of Noord F.
time in the Kazakh city of Aktau for more than C., at the presentation of this new collabora-
a hundred children. The project lasts two wee- tion, following the success of the clinics held
ks, from August 9 to 20, with the objective of in Curaçao and Bonaire in the summer of 2019
offering the Real Madrid Foundation’s metho- with Noord F. C.
dology of education in values through sports This summer, the clinics in the Antilles mo-
and the experience of the high performance cli- ve from July 12 to 16 to the island of Aruba
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REAL MADRID FOUNDATION
nics. Be Free Football is an established partner and from July 19 to 23 take place on the is-
of the Foundation’s and this summer it is or- land of Sint Maarten. The high percentage of
ganizing clinics in the Mediterranean region in children at risk of exclusion who thanks to the
already confirmed countries, such as Turkey, collaboration of Coca Cola, Banco di Caribe,
as well as others, so that more than 1,500 bo- Digicel, and the Ministry of Tourism of Aru- Álvaro Arbeloa and Julio González Ronco (Real Madrid Foundation), during the online
ys and girls can enjoy an exclusive experience ba can participate in this experience, is im- presentation with the Korean collaborators C&P Sports and Global Education Ministries (GEM).
during their vacations. pressive.30 31
HEARTWARMING NEWS
Butragueño, Roberto
Carlos, Morientes, and
Casillas demonstrated
their paddle football
skills at an event that
included sponsors
and paddle tennis
champions.
The 2nd Real Madrid
Foundation-Santander
Paddle Tennis Circuit
R
Club legends accompanied eal Madrid veterans, such as Bu-
tragueño, Casillas, Roberto Car-
der Spain, the main sponsor of the circuit, said
that this project “allows us to reach communi-
professional paddle tennis los, Hierro, Morientes, and Lorenzo ty sports and to do so in a charitable way, su-
players in this charity Sanz, shared the court with top-le- pporting the Real Madrid Foundation”. Iker Ca-
vel paddle tennis players, such as sillas, assistant to the managing director of the
sporting event supported Ale Galán and Álex Ruiz, at the Mad4Padel club Real Madrid Foundation, reminded those in at-
by around twenty top level in Pozuelo de Alarcón. Such was the start of the tendance that the profits will be used to ensu-
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REAL MADRID FOUNDATION
2nd Real Madrid Foundation-Santander Paddle re the sustainability of the Foundation's social
companies Tennis Circuit. The participants practiced a new sports projects for diversity.
version called paddle football at the event's pre- The circuit will visit Roquetas de Mar, Alme-
sentation ria, Mijas, Malaga, Cordoba, Las Rozas, Madrid
More than twenty companies were present in the coming months and will end at the padd-
at this charity event in which Felipe Martín, Di- le tennis facilities of the Rafa Nadal Academy on
rector of Sponsorships and Events at Santan- the island of Mallorca.32
HSBC 33
Three seasons with the support continues
supporting
of the Lawyers’ Mutual Society the
E
This partnership aims to improve the milio Butragueño, Real Madrid Direc- Foundation
tor of Institutional Relations, and En-
lives of children with different abilities in rique Sanz Fernández-Lomana, Vi- in Madrid
detention centers and contribute to their ce President of the Lawyers’ Mutual
Gabriel Leal, Signus’ general manager, at the agreement renewal
Society Foundation, met to celebra- The Real Madrid
integration into society te the closing of this third season of collabo-
ceremony with Enrique Sánchez and Álvaro Arbeloa of Real Madrid.
Foundation and HSBC
ration. More than 400 minors from detention bank have renewed
centers have been able to participate in social
and sports activities thanks to this partnership. Adapted sports and their collaboration
agreement for the 8th
recycling, keys to
One of the goals is to raise awareness consecutive season to
among mutual society lawyers of the impor- contribute to the social
tance of the inclusion and integration of indivi- integration of children at
duals and groups, especially the most vulnera-
ble, in all labor and social spheres, like sports.
Both entities share common values and
the partnership with risk of exclusion through
football and basketball
in the Spanish capital.
objectives. At the event, which was also at-
tended by other representatives from the two Signus In this campaign,
the partnership is aimed
T
foundations, Butragueño said that the Real at the creation of social
Madrid Foundation “hopes that this partner- he Real Madrid Founda- have a physical or mental disability, sports football and
ship will continue for many years to come.” tion has renewed its co- received a very special visit last May basketball schools at
Sanz Fernández-Lomana pointed out that this llaboration agreement organized by the Foundation and the Casa de Campo
collaboration contributes to improving one of with Signus, which will Signus. The band Toompak, which shelter in Madrid. This
Emilio Butragueño, from Real Madrid, with Enrique Sanz Fernández- the key goals of the institution he represents: continue to contribute to plays music with instruments made is framed within the
Lomana, president of the Lawyers’ Mutual Society Foundation. financial education. the sustainability of the Real Madrid from recycled materials, gave the au- projects in shelters and
Foundation's wheelchair basketball dience a fun-filled session while rai- internment centers
school at the Felipe Reyes pavilion in sing their awareness of the impor- for minors run by the
Getafe. During the signing ceremony, tance of caring for the environment Foundation with the
Real Madrid ambassador Álvaro Ar- and promoting the circular economy. Community of Madrid's
The Foundation renews for the ninth year with Liberbank beloa noted they had “to thank Sig- Signus and the Real Madrid Founda- General Office for
nus not only for its support but also tion join forces not only in education Families and Minors.
The Real Madrid Foundation and in 23 centers in collaboration for their future reintegration into for its existence as an organization to in values through sports but also by The program
Liberbank, the official bank of the with the General Secretariat of society. This year Liberbank manage tires not being used anymo- promoting recycling. directly benefits
club, share the objective of helping Penitentiary Institutions. Thanks to also is working with the Former re, recycling them and using them in more than fifty
to integrate children at risk of the agreement with Liberbank and Real Madrid Football Players’ different areas, including sports fa- unaccompanied minors
exclusion through sports. other organizations, every year Association's 7th Charity Golf cilities.” between the ages of 13
Since the 2012-2013 2,000 inmates receive assistance Tournament. The beneficiaries of the Ge- and 17. To participate
campaign, Liberbank has tafe school, who range in they must be enrolled
collaborated in the sustainability age from eight to 20 and and attend school. In
several of the Foundation's social this project they learn to
sports projects for the integration accept the rules of the
of socially disadvantaged groups game and to work as a
through football, such as the team, skills that will help
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REAL MADRID FOUNDATION
The band Toompak
social sports school in Quinta de them in their future jobs.
performed
Asturias, Madrid and the program They also improve their
with recycled
in the penitentiaries of Villabona, living conditions and
instruments for the
Oviedo and Ocaña II, Toledo. self-esteem.
Ana Echenique, Liberbank's Institutional Relations and Communication Manager, beneficiaries of the
These programs have been in
with Enrique Sánchez and Álvaro Arbeloa, from the Real Madrid Foundation. Getafe school.
operation for more than a decade34 35
The Foundation renews its agreement
From left to right,
Silvia Jato (Alcohol
and Society
with a Russian university in Rostov
Foundation),
Enrique Sánchez,
and Álvaro Arbeloa
T
(Real Madrid
Foundation) during
the signing of the he renewed support of Don
agreement. State Technical University of
Rostov for the joint social sports
project with the Real Madrid
Foundation in Russia will allow
another 70 minors in vulnerable situations to
benefit from practicing sports with Real Ma-
drid values for the 7th consecutive season.
A partnership to prevent
During the virtual meeting with the
representatives of the Russian university,
Butragueño thanked the institution for
underage drinking
its efforts to maintain the attention of the
minors during the pandemic, guaranteeing
their remote connection. He also highlighted
T
the wonderful psychosocial work that is Enrique Sánchez and Emilio Butragueño
he Real Madrid Foundation of the consequences of premature carried out in addition to the social sports (Real Madrid Foundation) met online with
Besarion Meskhi and Adrey Guskov (Don
and the Alcohol and Society consumption and to demystify some activity to attend to the beneficiaries and
The “Minors Not a Foundation have renewed of the beliefs that minors have about their families.
State Technical University).
Drop” program teaches their collaboration agree- alcohol.
about the harmful ment and have launched the
“Minors Not a Drop” program, aimed
Information, education, and sports
are tools that have proven to be highly
effects of alcohol at the participants in the Real Madrid effective in preventing harmful practi-
through information Foundation's summer campuses. ces and promoting healthy habits from
The program gives talks and spe- childhood and what better occasion Gonvarri Industries, through its
and education from cific information on the prevention of to convey these messages than in a
road safety program, Emotional Driving,
childhood underage drinking to raise awareness recreational space like the campus.
collaborate with the social and sports
programs of the Real Madrid Foundation
The European University renews its
support for the basketball schools
F
or the third season, the prestigious edu-
cational institution will continue to support
the continuity of the Real Madrid Founda-
tion's social sports basketball schools in
the capital, which are attended by children
aged five to 16.
In addition, the European University collabo-
rates with the Foundation supporting the sports
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physiotherapy program for rare and neurological
diseases and offers care for minors at risk of exclu-
sion at their social sports schools in the university
outpatient clinic.
From left to right, Miguel Carmelo, president and CEO of European At the renewal ceremony, Butragueño expres-
University, flanked by Enrique Sánchez and Emilio Butragueño of the
sed the Foundation's wish “to work together on this
Real Madrid Foundation.
project” for many years to come.Juanito Alonso (1955)
36
Heritage 37
13
He played for Real Madrid from
1949 to 1961 and became the
first-choice goalkeeper because José Vicente
of his confidence and intuition. (1961, 1963 and 1964)
winners of
He established himself in the
1952 Club World Cup and in He is the Madrid goaltender
1955 he was the best in front of who has won the Zamora
the net in La Liga. He won five Trophy the most times. His
European Cups and five Spanish confidence and mastery of
aerial play were key to Real
the Zamora Trophy
Ligas, two Latin Cups, etc.
Madrid’s four Liga titles,
one Spanish Copa, and one
Intercontinental Cup.
With the return of Iker Casillas to José Araquistáin (1962 )
Real Madrid, we paid tribute to all the He joined Real Madrid in
1961 and in his first season
goalkeepers of the white club who the team won la Liga and
have won this award la Copa and he won the
Zamora Trophy. And so
began his time with Real
Madrid that by 1968 included
six Spanish Liga titles -four
Ricardo Zamora (1932 and 1933) in a row-, one Spanish Copa,
and one European Cup.
Nicknamed “the divine,” he was
the most important footballer in
the world in the 1920s and 1930s
and was instrumental in helping Antonio Betancort (1965 and 1967)
Real Madrid win its first two Andrés Junquera (1968)
league titles (in the 1931-32 season He won one European Cup,
and the next). The trophy is named six Liga Championships,
He played for Real Madrid
after him, a trophy to reward the two Spanish Copas, and
1966 to 1975 and won three
goalkeeper who concedes the was twice the least beaten
European Cups and five
fewest goals in La Liga. goalkeeper. An injury
Spanish Liga titles alongside
took him out of the goal,
other legends such as Gento
although he defended it
and Pirri. In his second
gallantly in the ‘66 European
season he was a starter in
Cup semi-final despite a
the white goal and won the
José Bañón (1946) pulled muscle.
Zamora Trophy.
When he arrived at Real Madrid
in 1943, the challenge was
huge since he was replacing Mariano García Remón (1973)
Zamora. He won the favor of
the fans, won two Copas del He defended the white
Generalísimo/Generalísimo goal for 15 years and
Cups and was the goalkeeper was the goalie with the
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REAL MADRID FOUNDATION
who conceded the fewest goals fewest goals scored in
in the 1945-46 season with 29 1973. He helped Real
goals conceded in 25 games. Madrid win two UEFA
Cups, seven Spanish
Liga titles, four Spanish
Copas, and one Spanish
Copa de la Liga.38
Miguel Ángel (1976)
A legend of Spanish
football. He competed for
the goal with Junquera Paco Buyo (1988 and 1992)
and García Remón, but
demonstrated his skill. Ramón Mendoza signed
He won the Zamora Trophy the goalkeeper with cat-
in 1976 and eight Spanish like reflexes who defended
Ligas, five Spanish Copas, the goal for 11 seasons
one Copa de la Liga, and and was the goalie with the
two UEFA Cups. fewest goals scored on two
occasions. He also won six
Ligas, two King’s Cups, and
two Spanish Supercopas.
Agustín Rodríguez (1983)
He joined the club’s youth
ranks at the age of 15 and
made the jump to the top
team to triumph with the
Quinta del Buitre. The Zamora
Trophy, five Spanish Ligas,
two Spanish Copas, two
Spanish Supercopas, two
UEFA Cups, and a Copa de
Liga are proof of his success.
Iker Casillas (2008) Thibaut Courtois (2020)
He was with Real Madrid He was signed in 2018 and in his second season
for more than 25 years and he lifted up his first Zamora with Real Madrid
his legend extends beyond -he has two more- because he conceded just 20
us, as he is considered goals in the 34 La Liga games, which the white
one of the best Spanish club achieved. That year he also won the Spanish
goalkeepers. His track Supercopa.
record is illustrious and,
among other titles, he won
the Zamora Trophy in 2008.
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