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Franchise Information Pack OFFICES • HEALTHCARE • RETAIL • HOSPITALITY • PROFESSIONAL SUITES
FITOUTS MADE SIMPLE.
Table Of Contents ABOUT TOTAL FITOUTS 01 THE CULTURE OF TOTAL FITOUTS 02 ALWAYS GROWING 03 CREATIVITY IS KEY 03 MAKING THE COMPLEXITY SIMPLER 03 ONE, BUT MANY 04 DRIVEN TO SUCCEED 04 WE’RE ALL EARS 04 WHY WE BEGAN 05 WHO WE ARE 06 COMPANY VISION 07 HOW WE PLAN TO ACHEIVE THIS 07 THE DNA OF TOTAL FITOUTS 08 SYSTEMS AND PROCESSES 09 MARKETING 10 CORPORATE CLIENTS 11 LEGAL 11 TRAINING AND DEVELOPMENT 12 PEER SUPPORT 12 BUILDING AN ASSET 13 DO YOU FIT OUR BUSINESS? 13 THE NEXT STEP 14
01
ABOUT
TOTAL FITOUTS
At Total Fitouts, we’re all about exceeding at the heart of everything we do. We believe a
expectations. Our mission is simple – we believe team of driven, happy and talented people will
our clients deserve great service and we’re not only create an efficient and enjoyable work
committed to providing it, along with truly great environment, but will also have a positive impact
fitouts that enhance the value of their business. on the lives of those around them.
Our fitouts combine exceptional quality with Total Fitouts is fuelled by a passion for quality and
time and cost-efficient building methods and the innovation; it delivers to our clients an experience
added certainty of a fixed-price quote. The result? and a solution – not just a fitout.
Quality fitouts made simple.
Our business is our people and strong relationships
Jeremy Dyer
go hand in hand with great work ethics. This is
THE CULTURE OF
TOTAL FITOUTS
Our culture is driven by two key components:
relationships and brilliance. Success is not a solo
pursuit – if we can help those around us to achieve
greatness, then we in turn will succeed. We break
this down into eight key components.
RELATIONSHIPS BRILLIANCE
Respect
Communication
Integrity
Transparency
Innovative Approaches
Positive Attitude
Solutions Driven
Exceeding Expectations
Inspiration
03 ALWAYS GROWING PERSONAL DEVELOPMENT In order to deliver the best, you need to be the best – which is why we believe in personal development for our teams. We are constantly growing and developing the Total Fitouts team to better suit our clients’ needs and support the individual growth of our people. Total Fitouts wants to see you develop in all areas, such as sales skills, advanced project management, up-to-date technical knowledge or breaking into a new area – we will support you in whatever way we can so you can deliver the best possible fitout for your clients – every single day. CREATIVITY IS KEY DRIVING INNOVATION At Total Fitouts we don’t believe in resting on our laurels. We like to be at the leading edge and use innovation to provide the best service, combined with the best up-to-date systems, materials and designs. We also understand that it is important to maintain tried and tested processes that produce reliable and trusted relationships with our valued customers. Technology is continually changing the way we live and work, and we’re committed to making sure you stay ahead of the game into the future. MAKING THE COMPLEXITY SIMPLER CORPORATE PROCESSES AND SYSTEMS One of the many benefits of owning a Total Fitouts business is that we have done a lot of the simplifying for you. We believe our processes and systems are second to none in the industry, from the initial consultation right through to the final touches. Our sophisticated systems will make you look like the professional you are – including marketing, quoting to delivery and everything in between. Our experienced state and corporate teams will guide and support you through the learning curve until you master your way to confidence. You will be able to take on projects you never thought possible.
ONE, BUT MANY THE IMPORTANCE OF TEAM We know our strength as a company lies in the quality of our people. As a result it is important to develop positive and lasting relationships within our business and within your own team. Our regular franchise meetings and annual company conferences are just a couple of opportunities for people to share ideas, solve problems and build on one another’s skills and experience. You can then draw on our nation-wide network of experience to ensure every fitout is delivered to the highest possible standard. As a part of the Total Fitouts business, you partner with a network of teams that can help your business develop, grow and prosper. DRIVEN TO SUCCEED WE’RE PASSIONATE ABOUT WHAT WE DO Our passion for the business comes from the top and filters down into everything we do. Our directors have decades of combined building, construction and business experience and are driven to see you passionate about growing your business and developing a world-class experience for your clients. This passion is reflected in all aspects of the company; from the teams we work with, the suppliers who support us and even down to the quality of our systems and the marketing materials we produce. We are always striving to exceed expectations, and this is what continues to drive Total Fitouts success. WE’RE ALL EARS WE DON’T JUST HEAR, WE LISTEN Great relationships are about open, honest communication. At Total Fitouts we believe this should work both ways – from our corporate office to your state managers, these relationships should be friendly, approachable and flexible. We understand the value of listening, not just hearing – respecting your thoughts and feedback. We strive for transparency in all we do and we know the importance of always being upfront and transparent when responding to your questions or concerns. Some of the best innovations and ideas that we have will come from conversations with people like you.
05 WHY WE BEGAN Total Fitouts was a concept that was birthed by Believing that business owners deserved a CEO Jeremy Dyer. Having spent several years better experience when setting up, expanding or in the fitout industry, Jeremy started his own refreshing their business, the team decided to construction and fitout company before realising create a business model that gave Total Fitouts that there was a need for an easy, yet high owners the tools to offer a complete, simple and standard ‘concept to completion’ fitout solution professional fitout solution to clients, no matter in Australia and worldwide. where they are situated. By teaming up with the directors of two of Understanding that we work in a professional the largest international home building and and sophisticated market, our ‘concept to renovation companies, Total Fitouts has been completion’ experience through exceptional able to bring a whole new experience to the service, leading-edge processes and systems, fitout market. They saw the same distinct lack gives clients confidence and a high level of of professionalism, customer service, marketing customer satisfaction when they deal with our strategy and innovation as they did in the home passionate Total Fitouts teams at every level. building and renovation industry.
WHO WE ARE
Jeremy started his career with roles in business development and
management in banking, telecommunications and construction. In 2011,
at the age of 24, Jeremy’s entrepreneurial drive led him to launch his
own commercial fitout company with projects up and down the east
coast of Australia. Two years later he partnered with his co-directors to
launch Total Fitouts, where he now serves as Managing Director. Jeremy’s
strategic vision for the brand has seen Total Fitouts grow quickly across
JEREMY DYER Australia and into New Zealand, working successfully with Total Fitouts
DIRECTOR / CEO
teams and corporate clients alike.
After completing his carpentry apprenticeship, Greg became a registered
builder in 1980. In 1983 he started GJ Gardner Homes and now has over
130 franchises throughout Australia, New Zealand and the United States.
Greg was also a director of James’ Home Services and also started Smith
& Sons Renovations and Extensions in conjunction with Darren Wallis and
Corey Passey in February 2008. In 2013 Greg teamed up with Jeremy Dyer
and his co-directors to launch Total Fitouts. Greg plays a key advisory role
GREGORY J GARDNER in the business.
DIRECTOR
Darren completed a Bachelor of Commerce at the University of
Queensland, majoring in accounting, finance and computing. He is a
qualified CPA and began work as an accountant with GJ Gardner Homes
in 1994. His involvement in the daily running of the business covered all
financial matters, as well as assisting in the development of the current
franchise software program. Darren soon progressed to become the
current CEO of GJ Gardner Homes internationally. Darren has now been
DARREN WALLIS involved in over six different franchise businesses and brings his wealth
DIRECTOR
of knowledge in both finance and franchising to Total Fitouts as a director.
Starting his career as a mechanic, Leigh decided to make a move into
marketing – working with companies such as GJ Gardner Homes as
well as publishing his own magazine. He soon progressed into the
operations sector of business before becoming a director of Smith & Sons
Renovations and Extensions in 2009. In 2013 Leigh’s skill set in operations
and marketing saw him become a director of Total Fitouts. He brings with
him a passion for clear, open communication coupled with his drive for
LEIGH WALLIS people and innovation.
DIRECTOR
COMPANY VISION
07
“To be the recognised authority in the fitout industry,
serving and supporting our clients to successfully
achieve what inspires them. Giving every business and
entrepreneur the opportunity to invest in their ideas, their
people and their clients. Whilst making projects simple for
our clients and providing unquestionable value, we create
an environment where everyone profits.”
UNIQUE VALUE PROPOSITION
“We are an end to end fitout solution. Serving both large
corporate clients and local businesses alike. Delivering high
quality and great value projects nationally, through our
network of trusted local fitout experts.”
HOW WE
ACHIEVE THIS
The simple answer is our people. The only way to
achieve market leadership and keep it is through
the people we partner with. It is important that
we continue to grow, innovate and develop
personally.
Total Fitouts is a great success story, but we
know our success comes only with the success
of our local franchise businesses. We want to see
you succeed – that’s why we invest significantly
in you.THE DNA OF TOTAL FITOUTS.
09
SYSTEMS AND
PROCESSES
A successful business needs good foundations and We have focused on delivering a cloud-based
structure, however this can be one of the biggest solution to allow you the flexibility to have full
challenges for many businesses. This is another access, no matter where you are. To offer a
area where Total Fitouts has done the hard work complete ‘concept to completion’ service you
for you and invested significant finance to provide must be able to manage each part of the process
you with a solid foundation and innovative internally and understand every part of the project.
structure by partnering with some of the world’s We have developed what we believe is second-to-
leading software companies to create software none in the industry with these functions:
solutions specifically customised for our business.
CUSTOMER MANAGEMENT INVOICING
Produce professional looking invoices to your clients
Full customer management that allows you to generate easily, then export them directly to the accounting
and manage leads with extensive detail, add notes and software – all at the click of a button. Progress and part
reminders. This can then easily be converted straight to a payments are simple, making the transactional side of
quote, which means you only ever enter the information your business accurate and flexible.
once.
QUOTING ACCOUNTING
Simply structured quoting that allows transparency We utilise one of the leading cloud-based accounting
for you, your clients and your staff. You will produce software systems that seamlessly integrates with the
professional looking quotes that stand out from your whole Total Fitouts system package.
competitor, quickly and easily.
DOCUMENT STORAGE
Full online document storage that you can easily view,
PROJECT MANAGEMENT share and send documents to anyone you choose.
Manage costs, time and materials all from the same
screen. Utilising purchase orders, work orders and
reporting all at the click of a button. You will have access EMAIL
to simple and effective Gantt chart software that allows We utilise what we believe is the world’s leading online
you to produce professional schedules for your team and cloud-based email software. It will connect you across
your clients. just about any device, getting the best from today’s
technology.
Not only do you get access to these systems, but you are
also backed up with support, training and advice. This
includes a full set of detailed user manuals.
Not only do you get access to these systems but also it is backed up with support, training and advice.
This includes a full array of detailed user manuals.MARKETING
Growing a business is about sales, and to win
sales you need a strong, recognisable brand that
stands out, marketing materials that have impact
and carry a well-researched message and good
strategy from which to launch. We have a range
of marketing materials and branded promotional
materials available that will assist you to achieve a
growing market share in your area. Some of these
sales and marketing aids include:
• A4 Brochures
• Flyers
• Postcards
• Pull Up banners
• Hanging banners
• Site signs
• Site Hoarding
• Stationary
• Image Ware (clothing)
• Several items of branded merchandise
In addition, Total Fitouts puts a lot of investment
into ensuring we have a world-class website and
social media platforms, not only showcasing the
work that our local teams do, but to increase brand
awareness and lead generation to help grow your
business through:
• SEO (Search Engine Optimisation)
• SEM (Search Engine Marketing)
• Social Media (including Facebook,
Instagram and Pinterest)
We understand that your success is our success.
Everyone involved in Total Fitouts at all levels is
driven to use their new and existing networks
effectively to create opportunities across the Total
Fitouts group. Our key aim is for you to succeed.11 CORPORATE CLIENTS At Total Fitouts we recognise that there is power in numbers, therefore we have chosen our business model with multi-site corporate and franchise groups in mind. We have teams spread across Australia and New Zealand, which means we can offer a n inter national solution on a local basis, something most businesses in our industry cannot do. From corporate office to state and local offices, it is a key focus to build relationships and win business with these larger corporate organisations and Total Fitouts has completed projects for some of the best-known brands. This corporate business direction has become a reality for many of our franchisees. LEGAL RISK MINIMISATION Risk Minimisation is a critical part of running a profitable and hassle-free business, yet it’s an area that is so commonly overlooked. Total Fitouts has a close relationship with one of the best in the business when it comes to Contract Documentation (Terms of Trade) and Credit Control.
TRAINING AND DEVELOPMENT Total Fitouts provides practical on-the-ground training and development from our three-day ‘Start-up’ program to get you focused and going. It covers things like: • The Total Fitout organisation • Our environment and culture • Leadership • How to build success in the Total Fitouts business • Key sales and marketing strategies • Hands-on systems and processes training With detailed manuals to assist you with your learning, you can begin your Total Fitouts future with the knowledge and confidence you need. Your personal development is continuous through programs, coaching and mentoring by people who know our business inside out. PEER SUPPORT Peer support is one of the most powerful tools in business. We have the ability to provide knowledge, experience, practical and emotional support to help others in our team. In fact, it’s an essential key to building a great team who perform at their best. You are not on your own in this business, although you own the business. You have colleagues across the country and across the ditch who know exactly what you’re experiencing at any given time because they have been in that exact place before you. These are colleagues, not competitors – they are on your side and want to see you win. Building relationships with people across the business is invaluable and of vital importance to fast track you to success in the business.
13
BUILDING AN DO YOU FIT
ASSET OUR BUSINESS?
Many people think they have to do everything First and foremost, we are looking for people who fit
in their business; they try to be all things to all our culture. In some states you must be a licensed
people. Joining Total Fitouts gives you the systems builder, in other states you may be a project
and procedures you need to turn your time deficit manager, designer/architect, have a business
into a time dividend – allowing you to work on the background or just be someone who wants to
priorities that are important. spread their wings. You will be a person who:
Once the business is up and running effectively • Wants to build and manage a professional team
and profitably, you can put in place a manager to and run a successful fitout business.
run the business on a day-to-day basis, leaving you • Is prepared to be different – do the little things
that make a big difference.
to oversee the business and work it around the
• Want to work hard initially to establish a team
things you are passionate about.
and business that will reward you in time and
financially.
This then creates a business that you don’t have
• Knows the value of team
to be constantly at the centre of – turning it into • Wants to be a part of something and create
a saleable asset for when you want to move on or something that is bigger than you.
retire. • Is driven to succeed
It is important to understand that buying a franchise
business is being in business for yourself and being
your own boss. You are responsible for establishing
and developing the business, the client base and the
team. However, the big difference from doing your
own start-up is having the business model that has
the support, processes, systems, corporate image,
structure, sales and marketing materials, training
and development, peer support and a network of
like-minded people who have gone before you. They
also want to see you succeed at a high level and
become a very profitable business. These are the
things that most businesses cannot do successfully
for themselves.FINANCIAL THE INVESTMENT
STRUCTURE REQUIRED
Our very competitive on-going franchise and We have made this a low buy-in investment;
marketing fees are paid monthly, based ONLY Total Fitouts is one of the best franchisors when
on sales invoices. Unlike many franchises, it it comes to the cost of buying. Your initial
is NOT a fixed monthly fee. Our franchise fee invest ment is only $60,000AUD plus
is 5% and our marketing fee is 1%. This total GST, with a non-refundable deposit of
of 6% is always built into the job cost, so it $1000AUD plus GST. This deposit is required
is automatically factored into the invoice. to secure draft agreements and your area
until final agreements are complete.
THE NEXT STEP
1) If you haven’t been contacted by a Total Fitouts representative already, you can send an email
to info@totalfitouts.com.au to organise a time for one of our team to give you a more in-depth
overview of the business and to answer any questions you may have. We will also run you through
our confidentiality agreement, a form that protects the Total Fitouts franchising system and the
investment made by other franchise owners.
2) If you decide you would like to take the next step towards joining the Total Fitouts team, we
will ask you to complete a Total Fitouts Expression of Interest and return it to your Total Fitouts
representative. This form requires some personal details so that Total Fitouts can assess whether
a potential franchise is the right fit for our business and is the right fit for you. Your personal
details are protected in accordance with the Privacy Act.
3) The next stage will be a franchise disclosure document, this outlines legally who we are and at the
same time we will provide you with documents for you and your advisors to review.
4) Once comfortable with these documents you will then move on to final documents. You will be
required to hold these for the minimum amount of time as determined by the Franchising Code
of Conduct.1300 654 634 info@totalfitouts.com.au www.totalfitouts.com.au
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