Functional ingredients for dietary supplement industry - SUDATHIP SAE-TAN, Ph.D. Department of Food Science and Technology Faculty of ...

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Functional ingredients for dietary supplement industry - SUDATHIP SAE-TAN, Ph.D. Department of Food Science and Technology Faculty of ...
Functional ingredients for
dietary supplement industry

                      SUDATHIP SAE-TAN, Ph.D.
     Department of Food Science and Technology
                        Faculty of Agro-Industry
                            Kasetsart University
                                    March, 2021

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Functional ingredients for dietary supplement industry - SUDATHIP SAE-TAN, Ph.D. Department of Food Science and Technology Faculty of ...
Health Concerns

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Functional ingredients for dietary supplement industry - SUDATHIP SAE-TAN, Ph.D. Department of Food Science and Technology Faculty of ...
Nutraceuticals
                  Nutrition
                       +
               Pharmaceutical

"A nutraceutical is a food or part of a food such
 as a dietary supplement that has a medical or
  health benefit including the prevention and
             treatment of disease".

                                               3
Functional ingredients for dietary supplement industry - SUDATHIP SAE-TAN, Ph.D. Department of Food Science and Technology Faculty of ...
2022
          2015
       $170 Billion
                                      $302 Billion
                                    Allied Market Research, 2020

100%
 90%
 80%
 70%
 60%                                      Row
 50%                                      North & South America
 40%                                      Europe
 30%                                      Asia
 20%
 10%
  0%
            2007      2015   2020          Frost & Sullivan, 2016
                                                               4
Functional ingredients for dietary supplement industry - SUDATHIP SAE-TAN, Ph.D. Department of Food Science and Technology Faculty of ...
CONSUMER TRENDS IN SUPPLEMENTS

                                          Mental health &
Healthy aging   Gut health and wellness
                                            well-being

                                                            55
Immune health         Sports &               Beauty
                    Performance
Functional ingredients for dietary supplement industry - SUDATHIP SAE-TAN, Ph.D. Department of Food Science and Technology Faculty of ...
CONSUMER TRENDS IN SUPPLEMENTS

                                          Mental health &
Healthy aging   Gut health and wellness
                                            well-being

                                                            66
Functional ingredients for dietary supplement industry - SUDATHIP SAE-TAN, Ph.D. Department of Food Science and Technology Faculty of ...
Ingredients to watch for healthy ageing

Antioxidant
Claim for a wide range of healthy
ageing benefits

 1 ASTAXANTHIN

 2 MAQUI BERRIES

 3 GRAPE SEED EXTRACT

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Functional ingredients for dietary supplement industry - SUDATHIP SAE-TAN, Ph.D. Department of Food Science and Technology Faculty of ...
Ingredients to watch for healthy ageing

 Astaxanthin
 Claim: High in antioxidants

 Source for industry: algae Haematococcus pluvialis (H. pluvialis)

 (bacteria, microalgae, yeasts)

 H. pluvialis is a green microalga that grows in fresh and brackish (slightly salty) waters.
 Under certain 'stressful' conditions, such as high light intensity or nutrient shortage,
 the cells of H. pluvialis accumulate astaxanthin, which turns them a dark-red colour.
 Synthetic or 'manufactured' forms of astaxanthin are also available (EFSA).

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Functional ingredients for dietary supplement industry - SUDATHIP SAE-TAN, Ph.D. Department of Food Science and Technology Faculty of ...
Astaxanthin

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Functional ingredients for dietary supplement industry - SUDATHIP SAE-TAN, Ph.D. Department of Food Science and Technology Faculty of ...
Astaxanthin

                  Skin-protection

                              Anti-inflammation

                     Immune- enhancing effects

                                                  10
Nutrients, 2018
Maqui berries

      • Antioxidant

                 • Cardiovascular disorder

                                  • Obesity

                        • Analgesic activity

                                               11
Agronomy. 2019
Maqui berries

                               • Anti-diabetes

                                • Anti-inflammation

                               Eye health
                               • Dry eye disease

                                                      Suppress light-induced
                                                      photoreceptor
                                                      cell death by inhibiting
                                                      ROS production 12
Phytochemistry Reviews. 2017
Maqui berries

                13
Maqui berries

                14
Ingredients to watch for healthy aging

    Grape seed extract

 Bioactive compounds

     Monomeric &
Oligomeric flavan-3-ols

                                         15
Grape seed extract

      Antioxidant   • Cardiovascular disorder

                Anti-ulcer activity

                              Anti-cancer

                                                16
Nutr J. 2017
Grape seed extract

 Chemoprevention of cellular
 damage

                                               17
Current Pharmarceutical Biotechnolgoy, 2001.
Grape seed extract

                     18
Grape seed extract

#1 Beauty and Personal Care

- Facial treatment, shampoo,
conditioner, hand cream,
sunscreen, moisturizer, serum

                                19
Grape seed extract

 Food and drink (9%)
 - Meal replacement drinks, Pre-workout drinks, Drinks, Gummy

Coconut Water + Chocolate   Kola Nut Flavoured
Post Workout Cardio Plant   Vegan Pre-Workout    Pomegranate New Zealand Super
Based Powder                Powder               Tea
                                                 blend of white tea, grape seed
                                                 extract and natural pomegranate
                                                 flavour                        20
CONSUMER TRENDS IN SUPPLEMENTS

                                          Mental health &
Healthy aging   Gut health and wellness
                                            well-being

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                                                            21
Products that support mental health and well-being

 A rise of mental health awareness and well-being

 -   Consumers seek for holistic solutions.
 -   Long-term physical, mental and emotional health
 -   Stress becomes a key health concern.
 -   Greater awareness for environmental impacts

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                                                       22
Products that support mental health and well-being

 Beauty and Personal care products

   Improve or                           Internal &
     change                           external well-
   appearance                             being

                                                       23
                                                       23
Products that support mental health and well-being

                                                     24
                                                     24
Mental health and well-being

Links between mental states and
performance

Solutions that support people with
focus, attention and even mood
elevation

 1 ADAPTOGENS

 2 NOOTROPICS

                                     25
                                     25
Ingredients to watch for mental health and well-being

 Adaptogens
  Any ingredient that can help the body to better cope with
  physical or mental stress

  Originally defined as “non-specific resistance under stress”

                control over their stress                        26
                                                                 26
Adaptogens

             27
             27
Adaptogens

   Ashwagandha             Holy basil              Medicinal mushrooms

        Cope with stress                    Help to relax
                            Nervines

                                                                         28
                                                                         28
  Chamomile        Lemon balm           Valerian            Lavender
Adaptogens

 Medicinal mushrooms

 • Ganoderma lucidum (Reishi)

 • Lentinus edodes (Shiitake)

 • Inonotus obliquus (Chaga)

 • Cordyceps sinensis (Cordyceps)

                                    29
                                    29
Adaptogens

 Ganoderma lucidum (Reishi)
 1. Polysaccharides

 2. Triterpenes

                              30
                              30
Adaptogens

       Ganoderma lucidum (Reishi):
       Polysaccharides

      1. Neurological effects
           - Anti-depressant like effect
           - Reduce anxiety-type behaviour
      2. Immune-modulation

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Phytochemistry. 2015
Adaptogens
       Ganoderma lucidum (Reishi):
       Triterpenes

      1. Antioxidant
              - Increase antioxidant enzymes activity (SOD and catalase)
      (remove ROS)
              - Reduce radiation-induced oxidative DNA damage
      2. Anti-cancer and cytotoxic activities
      3. Anti-metastatic activities
      4. Anti-HIV activity
      5. Lowering urinary tract symptoms in men
      6. Neuro-protective effect

                                                                    32
                                                                    32
Phytochemistry. 2015
Adaptogens

       Lentinus edodes (Shiitake)

          •    Amino acids
          •    Neutral sugar
          •    Total phenolics
          •    Organic acids
          •    β-glucan
          •    Tasty compounds

                                                         33
                                                         33
Journal of food measurement and characterization. 2012
Adaptogens

        Lentinus edodes (Shiitake)

           1. Lower blood pressure & plasma lipids
           2. Anti-gestational diabetes
           3. Immune booster

J. Nutr. Sci. Vitaminol. 1987
International Journal of Medicinal Mushroom, 2017
                                                     34
                                                     34
Ann Transl Med. 2014, J Immunol Res., 2019
Adaptogens

                        Immune Booster

           Lentinus edodes       Grifola frondosa
              (Shiitake)             (Maitake)

                                                    35
                                                    35
J Am Coll Nutr., 2015
Adaptogens

      Inonotus obliquus (Chaga)

       Bioactive compounds:

       - Hispidin analog
       - Melanins

                                  36
                                  36
Mycosystema. 2008
Adaptogens

       Inonotus obliquus (Chaga)

        1.   Immune stimulator
        2.   Anti-inflammation
        3.   Hypoglycemic and antioxidant activity
        4.   Anti-tumor activity

Mycosystema. 2008
Journal of Ethnopharmacology. 2009
Journal of Food Biochemistry, 2010
                                                     37
                                                     37
International Journal of Medicinal Mushrooms, 2011
Adaptogens

        Cordyceps sinensis (CS)

              Active ingredients

              •    Polysaccharides
              •    Nucleotides
              •    Sterols
              •    Proteins

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Journal of functional foods, 2013
Adaptogens
        Cordyceps sinensis (CS)
        1.   Adaptogenic activity
        2.   Immunomodulatory effects
        3.   Antioxidant activity
        4.   Anti-cancer
        5.   Anti-diabetes activity
        6.   Anti-inflammatory activity
        7.   Kidney protection (Lower increment of blood uria nitrogen,
             sodium secretion)
        8. Lung and liver protection (Enhance oxygen utilization,
            Enhance cellular oxygen uptake)
        9. Apoptosis
        10. Anti-fatigue and improve stamina
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Journal of functional foods, 2013
Adaptogens

   Over the last five years, 35% of food, drink, or healthcare launches with
   adaptogen or adaptogenic in the product description.

 Rise of medicinal           Nervines:        Hemp extract and       Tulsi Breakfast Tea
mushroom for stress    lavender,chamomile,       ginseng :        (India) uses holy basil to
    and fatigue          lemon balm etc. :    Hemp extracts and         relieve stress
                      Spices and adaptogens     adaptogens

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Adaptogens

        “Beauty-sleep” combo        Probiotic drink for stress & sleep Drinking your way to sleep &
 Jelly Carrageenan and Konjac with Contains kefir culture, probiotics,              relax
Chamomile, Lemon Balm, Lavender, lemon and lavender that are said contains hops and lemon balm
 L-Theanine and 10% White Grape     to relieve stress, improve mood,     to help relieve feelings of
  Juice helps relieve hunger and is  promote restful sleep, reduce        stress and to encourage
   concentrated with chamomile,       inflammation and lower skin      peaceful sleep (Philippines).
   lemon balm and l-theanine for           irritation (Malaysia).
           sleep (Thailand).

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Ingredients to watch for mental health and well-being

 Nootropics         ‘Brain boosters' or ‘Smart drugs’

                                                        42
Nootropics

Caffeine is considered the most common nootropic.

Other emerging nootropics are B vitamins, choline,
L-theanine, MCT oils, omega-3s and ginko biloba

                                    THAILAND
                                     30%
                      of Thai consumers use functional foods and
                      drink to support and maintain healthy brain
                                        function

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Nootropics

Mintel's Augmented Human Trend,

Discusses how recent innovations are enhancing the
way we live – offering opportunities to push the
body beyond its limits.

                                                     44
Nootropics

Contains a unique herbal blend         Contains L-theanine           The caffeinated beverage is
   of amla, gotu kola, ginkgo      Suntheanine, NZ Neuroberry       made with natural functional
biloba, siberian ginseng, green   Juice and NZ Pine Bark Extract   ingredients like gingko biloba,
tea and B vitamins and zinc to      Enzogenol for mental focus       turmeric, siberian ginseng,
    boost focus (Australia).        and clarity (New Zealand).     green tea, caffeine, vitamin B6
                                                                   and vitamin B12 for mind and
                                                                     health benefits (Australia).

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Nootropics

 Contains a comprehensive        Contains caffeine (95mg), B    Contains L-tyrosine, vitamins C,
    formula blend of dark       vitamins, choline, green tea    E, B12 and B6 and electrolytes
   chocolates and natural      and ground ginger that help to    such as sodium, magnesium
 nootropics including lion's     deliver alertness and focus       and potassium for focus,
mane mushroom, green tea        without the drawbacks of the     hydration and recovery (US).
   extract, ginkgo biloba,        sugar commonly found in
   natural caffeine and B            energy drinks (US).
vitamins to increase mental
           energy.

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CONSUMER TRENDS IN SUPPLEMENTS

                                          Mental health &
Healthy aging   Gut health and wellness
                                            well-being

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Ingredients to watch for gut health and wellness

   Virtual organ of the body

            Human genome           Microbiome
             23,000 genes         3 million genes

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BMJ, 2018
Ingredients to watch for gut health and wellness

  What does gut microbiome do?

                           Non-digestive substrate

                SCFAs                                 Gases
    (acetate, propionate, butyrate)

                                                              49
BMJ, 2018
Ingredients to watch for gut health and wellness

   1 PREBIOTICS

   2 PROBIOTICS

   3 SYNBIOTICS

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Ingredients to watch for gut health and wellness

        Prebiotics

                              Fermentable
              Fiber              fiber

                     Microbiota-accessible carbohydrates
                                   (MACs)

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BMJ, 2018
Ingredients to watch for gut health and wellness

        Prebiotics

     1. Fructans
        Inulin, FOS
     2. Galacto-oligosaccharides
     3. Starch & glucose-derived oligosaccharides
     4. Other oligosaccharides
        Pectin (Pectic oligosaccharide)
     5. Non-carbohydrate oligosaccharides
        cocoa-derived flavonols
     6. Resistance starch

                                                       52
Foods, 2019
Ingredients to watch for gut health and wellness

                  Global: top 10 fibres used in new high/added fibre food and drink
                                  products, June 2016 and May 2020
                                 Jun 2016 - May 2017   Jun 2017 - May 2018
                                 Jun 2018 - May 2019   Jun 2019 - May 2020
             8%

             6%
% launches

             4%

             2%

             0%

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Ingredients to watch for gut health and wellness

          Prebiotics

High-fibre, FODMAP cereal            Essential fibre FODMAP              Guar gum promotes digestive
Food for Health breakfast clusters   crispbreads                         balance
are FODMAP-certified and are         Orgran Essential Fibre              Purasana Sport Smoothie powder
generally well tolerated by IBS      Crispibread. This certified         provides all the nutrients needed
sufferers. Packed with the           FODMAP-friendly product is a        for a sporty lifestyle. It contains the
goodness of chia seeds, linseeds     good source of fibre. With brown    FODMAP-approved fibre Sunfiber,
and psyllium, fibres which are       rice flour, sorghum flour and       made from partially hydrolysed
well tolerated by people with IBS    psyllium seed husk to support       guar gum to promotes healthy
(Australia).                         healthy digestion (South Africa).   digestive balance (Belgium). 54
Ingredients to watch for gut health and wellness

           Prebiotics

                                    Poorly absorbed SCFAs, sugar polyols

                                                                           55
The British Journal of Nutrition, 2016
Ingredients to watch for gut health and wellness

          Probiotics
     A live microbial feed supplement, which beneficially affects the host by
     improving its intestinal microbial balance

     -    Immune modulation

     -    Anti-cancer, Anti-tumor

     -    Reduction of cholesterol

     -    Alleviation of lactose intolerance

     -    Normalization of stool transit

     -    Hepatic encephalopathy

     -    Treatment of peptic ulcers
                                                                                56
Beneficial Microbes, 2010
Ingredients to watch for gut health and wellness

                   Prebiotics vs Probiotics

 Prebiotics are gaining traction in Asia Pacific and following the footsteps of
                                                                                  57
         probiotics in food, drink and healthcare launches globally.
Ingredients to watch for gut health and wellness

        Synbiotics

     Synergistic mixture of probiotics and prebiotics that
     benefit the host by improving the survival and
     colonization of live beneficial microorganisms.

     Known synbiotic formulations are Bifidobacteria with
     fructooligosaccharides (FOS) and Lactobacillus
     rhamnosus GG with inulin.

                                                             58
Int J Mol Sci. 2019
Ingredients to watch for gut health and wellness

    Synbiotics

                                                   59
Ingredients to watch for gut health and wellness

           Postbiotics
    A new term for “metabolic by-products” or "beneficial waste
    products" of probiotic bacteria

                                                                  60
Current opinion in food science. 2020
Ingredients to watch for gut health and wellness

           Postbiotics

           •   Organic acids or SCFAs
           •   Peptidoglycans
           •   Polysaccharides.
           •   Peptides
           •   Teichoic acis
           •   Cell surface protein vitamins
           •   Plasmalogens

                                                       61
Current opinion in food science. 2020
Ingredients to watch for gut health and wellness

         Postbiotics

     Postbiotics derived from Bifidobacterium breve C50

     - Trigger the host immune system
     - Trigger anti-inflammatory responses

                                                          62
Current opinion in food science. 2020
Ingredients to watch for gut health and wellness

           Psychobiotics

    Psychobiotics, probiotics that affect the brain, may
    have potential to help people struggling with
    anxiety and depression.

                                                           63
Psychopharmacology
Ingredients to watch for gut health and wellness

              Psychobiotics

     - Anxiety
     - Depression
     - Nociceptive
     - Stress
     - Feeding
     - Taste preference

                                                         64
J Clin Invest, 2015
Mungbean @ KU

 Anti-inflammation
 - RAW246.7 cells
 - Acute liver injury mice
 - 3T3-L1

                     Anti-diabetes
                     - Inhibit α-amylase
                     - Inhibit α-glucosidase
                     - Inhibit AGEs formation
                     - Increase insulin signaling
                                                    65
Mungbean

      LPS

TLR         CD14

            P
                TAK1
                                                                 COX2
                       IKKα                                      iNOS
                       IKKβ
                                               Cytoplasm
                              P
                                      IκB              Nucleus
                              NF-κB

                                               NF-κB

                                            NF-κB binding site          66
Mungbean @ KU

  Anti-diabetes
  - Inhibit α-amylase
  - Inhibit α-glucosidase
  - Inhibit AGEs formation
  - Increase insulin signaling

                                 67
Mungbean @ KU

    2020               2021                 2022

- Extraction - Drying                    - Subchronic toxicity
               improve bioavailability
               pilot scale                        Novel
             - Efficacy in animal models           Food
             - Acute toxicity

 2023 – Clinical studies
                              Health
                              Claim                              68
Interested focuses

Well-being
- Healthy aging
- Mental health
- Gut health

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Interested focuses

Europe:
 Organic & Natural

APAC:
 Natural & Blend of traditional

North America:
 Natural

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THANK YOU
           Sudathip Sae-tan, Ph.D.
 Phone: +662 562 5037
Email: fagists@ku.ac.th
    sudathip.sa@ku.th

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