FUNDRAISING TIPS & IDEAS - Wiltshire Air ...
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FUNDRAISING
TIPS & ID EAS
Wiltshire Air Ambulance t: 01225 300 536 Registered charity number 1144097
Outmarsh, Semington e: hello@wiltshireairambulance.co.uk © Wiltshire Air Ambulance
Witshire, BA14 6JX w: www.wiltshireairambulance.co.uk All rights reserved
About us KEY FACTS:
We can only operate with your help
• We operate up to 19
Your support could help save a life. We rely on hours a day.
donations to keep saving lives. No matter how big or
small your donation is, it will help to keep our essential
service operating. • We can reach anywhere
in Wiltshire in just 11
Wiltshire Air Ambulance is operational for up to 19
minutes.
hours a day, 365 days a year, thanks to your donations.
We are funded by you, flying for you. • We need to raise
£3.75 million a year to
It’s about saving lives
continue our lifesaving
We are called to on average, three potentially lifesaving service.
missions a day in our helicopter and rapid response
vehicles.
• This works out at just
We are called out to all kinds of emergencies, from
over £10,000 a day.
road traffic collisions to cardiac arrests, child-related
emergencies to horse-riding and cycling injuries.
• We are not funded
We attend incidents like these across Wiltshire and
surrounding areas, including Bath. directly by the
Government and
receive no National
Lottery grants.
Dylan’s
story
Dylan Jones suffered life-threatening
injuries in a road traffic collision in
August 2012.
Dylan was driving his motorcycle
home to Lechlade, Gloucestershire,
when he was hit by an uninsured
drunk driver.
The seriousness of Dylan’s injuries Dylan says: “Wiltshire Air Ambulance
led to Wiltshire Air Ambulance being holds a massive place in my life, along
called. Back then the charity was one with my whole family. Without the skills
of only a few air ambulances that flew of the paramedics and the speed of the
at night. helicopter, both arriving at the scene and
airlifting me to hospital, I wouldn’t be
The crew of Wiltshire Air Ambulance alive.
spent a considerable amount of
time treating Dylan, then 18, on the “None of the half marathons I did were
roadside before he was airlifted to easy and I will always find running harder
the John Radcliffe Hospital, Oxford, in than I did before my accident. What got
under 10 minutes, and underwent a me through them and recovering from my
12-hour operation. injuries was positive thinking.
Dylan’s injuries included a broken “It’s very easy to go through life and not
neck, internal bleeding, two broken understand the true importance of things,
arms, a broken ankle and completely so by running half marathons we have not
severed trachea and oesophagus. only fundraised but also created a bigger
and better understanding of Wiltshire
Before his accident Dylan was sporty Air Ambulance – therefore creating more
and played football, rugby, cricket, opportunities for others to fundraise,
golf and swam. He also ran but never meaning more lives are saved.“
more than 10km.
However since his accident he,
together with family and friends,
has completed ten half marathons
and raised £100,000 for Wiltshire Air
Ambulance, enabling the charity to
continue saving lives.
He ran his final half marathon in
Oxford in October 2018 wearing a
helicopter costume!
Dylan, who works as a teaching
assistant and sports coach, has
undergone eight major operations
and may need more in the future.
Fundraising A-Z Magic Show
Marathon
Masquerade Ball
Race Night
Raffle
Ramble
Walks
Water Sports
Weight of the Cake
Want to fundraise for us but stuck for ideas? Music Night Rugby Match Welly Throwing
Give one of our ideas a try! If you’re raising
Mini Olympics Wheelbarrow Races
sponsorship for a challenge event, you
could mix and match a few to really
Saddle Up for WAA
Miles of Pennies/Pounds Wine and Cheese Night
help boost your fundraising!
Scavenger Hunt
Name that Tune Silent Auction Xmas Evening
Nature Trail Skydive Xmas Hamper
New Year’s Resolution Sponge Throwing
Abseil Car Boot Sale Easter Egg Hunt Halloween Party
Yellow and Green Day
Night Walk Sports Day
Afternoon Tea Car Wash Eating Competitions Head Shave Non-Uniform Day Stars in Their Eyes
Arts and Crafts Fair Carol Concert Egg and Spoon Race Hook-a-Duck Swear Box
Art Exhibition Casino Evening Horse Show
Obstacle Course
Swim-a-thon
Zorb Football
Face Painting
Auction Coffee Morning Hula Hooping Zorbing
Competition Office Olympics
Tabletop Sale
Adventure Trail Colour Run
Fancy Dress Olympic Games
Come Dine with Me
It’s a Knockout
Fashion Show Open Garden Talent Show
Bad Tie Day
Comedy Night
Fete One Day Silence Tee Off for WAA
Cricket Match Indoor Games Evening
Ball Film Night Teddy Bear Picnic
Curry Night
Virtual
Paintballing
BBQ Fireworks Display Three-Legged Race
Custard Pie Throwing
Fundraising
Bake Sale
Cycle Ride
Football Tournament Jazz Night Pamper Evening
Tombola
Barn Dance Fun Day Juggling Contest Treasure Hunt
Christmas Fair Pancake Races The current situation
Beer Festival Fun Run Jumble Sale Tug of War may have stopped you
Pantomime from organising an
Bike-a-thon
Dance-a-thon Perform for WAA outside event with lots of
Game-a-thon (24hr) Ultramarathon
Bingo people, but that doesn’t
Boat Race Darts Tournament Karaoke Pet Competition mean you can’t organise
Photography Exhibition
an event online.
Games Night Knitted Goods Sale
Book Sale Dinner Party
Variety Show
Garden Party Keep Fit Class Plant Sale You could use some of
Bungee Jump Disco
our ideas for your virtual
Go-Kart Racing Pop Concert
Burns Night Dog Show fundraiser, set up an
Vintage Car Rally
Guess the Name online giving page and
Dress Down Day of the Teddy
Line Dancing Queen Tribute Night Vintage Clothes Sale share your event on
social media!
Guess Who Volleyball Tournament
Lucky Dip
Queens and Kings Party
Quiz
The power of
online giving
Unsure where to start or how to set up your online giving page? Here are some stats
from Just Giving for those fundraisers who have set up pages on their platform.
26%
12% 36% 46%
more sponsorship more money boost in more raised
raised by pages raised via the fundraising on average by
set up 90 - 150 JustGiving by adding a uploading a
days before iOS app than personalised profile photo.
the event. desktop users summary.
The best fundraisers arrive early – about 90-150 days before an event. Fundraisers who
arrive early tend to raise 12% above their target. Plus, the earlier your start fundraising,
not only will you raise more sponsorship, but you’ll be able to update your supporters
about your training as you go on.
Add a profile pic! Say cheese and take that selfie! Fundraisers who add a profile picture
raise on average 46% more. It helps friends and family searching for your page identify
they have the right one. Plus, there’s an excuse for selfie if we’ve ever heard one!
Don’t forget your target! We ask our runners to raise £200, but did you know that
fundraisers who add a target tend on average to raise £176 over their target?!
Make it personal. A personalised page summary tends to hit home to your
supporters about why you’re doing this. We can help you by supplying patient
stories or facts about the charity to help you create a summary that will
encourage your supporters to donate. With a summary, fundraising can go
up by 36%!
Snap away – take photos of your training, whether you’re up early to witness a great
sunrise, running when the sun goes down or see something unusual on your run. Those
who update their page with three or more photos have seen their fundraising go up by
£367!
Download the app! Did you know that people now spend 87% of their mobile internet
time on apps, rather than browsers? Download the JustGiving app (for Android or Apple
users) today and make sure you turn on notifications to find out the moment your page
receives a donation.
*statistics provided by JustGiving.com
Social media - spread the word!
We have lots of followers on social media, so anytime you tweet or post on Facebook,
remember to include our Twitter handle @WiltsAirAmbu or post on our Facebook
wall with your training or fundraising efforts. We love to see your photos too, so if
you use Instagram, don’t forget to tag us @wiltsairambu.
If you’re asking for sponsorship, tell people how you are feeling – nervous, excited.
Your friends and family will respond better if you tell them about your experiences.
Spacing your messages out to one every fortnight is about right, though you may
find it useful to increase the frequency in the week before the event to really
galvanise people.
We can supply short videos, case studies and photos to help people understand why
you – and we – need their support. So if you feel your online messages could do with
a boost, just let us know and we’ll help.
The press - read all about it!
Get the media involved in your story! Local papers and
radio love hearing about what people in their area are
doing, especially when it’s something challenging!
If you’ve never written a press release before, don’t
worry, we can help and we have lots of press
contacts we can share with you.
Things you might want to include in your press release
are - a bit about you, where you work and live. It’s good
to include why you’re supporting Wiltshire Air Ambulance and also a brief overview of
the event or the challenge you are taking on to raise funds.
We can add some information about us, a quote and what a difference the money
raised will make.
Fundraising resources
We have posters, sponsorship forms and
brand guidelines all available to download
Wiltshire on our website.
Air Ambulance
our brand and how we use it If you need copies of our logo, a
permission to fundraise letter or posters
to help promote your event please let us
know, we will be happy to help.
WAA Brand Guidelines © Wiltshire Air Ambulance 2018
How to set up a Facebook Event
Promoting your event on Facebook is a great way to help spread the word, we can
add your event to our own listings so that our followers can see what events are
supporting us in the community.
How to set up your event:
1. Click Events in the left menu of your News Feed.
2. Click + Create Event on the left side.
3. Click to choose between a private or public event. If you’re creating a public
event, you can set the event’s host as yourself or a page you manage.
You’re not able to change the privacy settings once you’ve created the event.
4. Fill in the event name, details, location and time.
If you’re creating a public event, you can:
• Add multiple dates and times
• Select a category for your event
• Add keywords about your event
• Add a link to a ticketing website for your event
5. Click create, don’t forget to send us your link so we can add
your event to our Facebook events listing!
Facebook Fundraiser
Did you know you can now set up a fundraising page using your own Facebook
account?
To create a fundraiser for Wiltshire Air Ambulance just follow these steps:
1. Click Fundraisers in the left menu of your News Feed.
2. Click Raise Money.
3. Select or search for Wiltshire Air Ambulance
4. Select us, choose a cover photo and fill in the fundraiser details.
5. Click Create.
Click here to visit our Facebook Page
How do I create an online
fundraising page on JustGiving?
1. Firstly, before you set up your page, you need to think about some key
elements. What exactly you want to use your online fundraising page to
raise money for, what amount you wish to raise and whether you’ll be raising
money as part of an event that we do here at Wiltshire Air Ambulance
(like a marathon) or will it be something you are doing yourself.
2. Either sign up to Just Giving or Log In to your account
and click “Start Fundraising”
3. When asked “are you fundraising for a registered charity?” select “yes, continue”
4. Search for Wiltshire Air Ambulance on the site and then pick if you’re taking
part in an event, celebrating an occasion, fundraising in memory
or doing your own thing.
5. If you’re doing an event and can’t see it listed, click “add your own” at the
bottom of the page.
6. Choose your web address – this will be the link you’ll be sharing with
friends and family when asking them to donate
7. If you’re running a bake sale, selling tickets to an event, raffle or auction.
Donations to your page for these items won’t be eligible for Gift Aid.
8. Create your page and you’re ready to accept donations.
Just Giving will send us the money you raise on a weekly basis.
Promoting your page:
Now your page is up and running, you can let your friends, family and colleagues
know about what you’re doing to raise money! Many people are apprehensive about
asking for donations, in fear of ‘donor fatigue’ but remember that you’re raising
money for an wonderful cause so you should be proud of what you’re doing!
The more you spread the word about what you’re going to achieve, the more support
you will gain, which will really help make a difference.
On your JustGiving page, you will see a “Share to Facebook” or “Spread the word on
Twitter” which will then share your page to your social media accounts. You can also
send your page to your email contacts and add a “Sponsor Me” badge to your email,
website or blog.
The key is making sure that you let people know that you are raising money online so
they can choose to donate to Wiltshire Air Ambulance quickly and securely.
Click here to visit our JustGiving Page
FAQs
Do I need to tell you if I’m raising money for you?
If you’re holding an event, please contact us on hello@wiltshireairambulance.co.uk or
call on 01225 300536. We can provide you with all the resources to help make your
event a success!
Can you add my event to your website?
Yes, if you send over a copy of your poster and information about your event, we can
put this on our events page on the website.
Can I organise a fundraising event for Wiltshire Air Ambulance and another charity
jointly?
Yes, as long as you let your supporters know that the money is being split, and
between which charities.
Am I allowed to use your logo on posters/leaflets I’ve made to advertise my event?
If you are fundraising for us, you can use our logo. It must be used within the
guidance provided, if you are unsure please contact us, we will be happy to help.
How do I organise a raffle?
All raffles fall under strict laws. There are some cases where a license from your local
council may be required. Please have a look at the Fundraising Regulator website and
refer to the Gambling Commission’s regulations.
Your safety and the law Your fundraising
There are legal requirements for If you have collection tins or buckets
some fundraising methods such as from your event, please contact us to
raffles and street collections. If you arrange a time for you to return these
are planning fundraising events please to the charity.
let us know and we can give you all
the relevant information. Your safety If you’d like to transfer your
is far more important than money, so fundraising directly to the charity,
whatever you do to raise funds, please please contact us for our bank details
don’t put yourself at risk. and we will notify our accounts team
so we can confirm receipt of your
Above all, enjoy it – your enthusiasm transaction.
will catch on! Don’t forget, we’re here
if you need any advice, suggestions If you have fundraised online, your
or support. funds come directly to us so sit back
and relax!
Thank you!
Now that your lifesaving fundraising has come to an end, we’d like to say a big
thank you for your support! We hope you’ve enjoyed your fundraising and we
look forward to hearing all about it!
We need to
We rely on raise £3.75m
your support a year
to continue our
lifesaving service
www.wiltshireairambulance.co.uk
registered charity number 1144097Event:
When:
Where:
Supporting
Wiltshire Air
Ambulance
www.wiltshireairambulance.co.uk
registered charity number 1144097SPONSORSHIP FORM
YO UR D E T A I L S
N a me : Ad d r e ss:
E v e n t: Post c od e :
Email: Tel ep ho ne : Online giving p a g e n a m e:
If I have ticked the box headed ‘claim Gift Aid on my donation’, I confirm that I am a UK Income or Capital Gains taxpayer. I have read this statement and want the charity named above to
reclaim tax on the donation detailed below, given on the date shown. I understand that if I pay less Income Tax and / or Capital Gains tax in the current tax year than the amount of Gift Aid
claimed on all of my donations it is my responsibility to pay any difference. I understand the charity will reclaim 25p of tax on every £1 that I have given.
IMPORTANT: • You must provide your full name, house number, postcode & ‘√’ Gift Aid for the charity to claim tax back on your donation.
Donation Date Paid Yes please Email address
YOU R D E T A I L S Amount claim Gift
ESSENTIAL TO CLAIM GIFT AID
Aid on my Please put your email in the box below if you wish to be kept
Title Full name House name/number Postcode donation updated about charity news, fundraising and volunteering.
Mr Joe Bloggs 1 BA14 6JX £100 01/01 ✔ joebloggs@mail.com
£
£
£
£
£
£
£
£
£
£
PRIVACY STATEMENT
We are committed to ensuring that your privacy is protected and that data collected will only be used in accordance with our privacy policy, which can be viewed on our website. All personal data collected within this
form is collected to enable us to process your donations and/or gift aid in accordance with your instructions. The data you provide is used for the following purposes:
• Recording of individual donations and maintenance of running totals
• Reporting of donations for Gift Aid collection and maintenance of accounting records. We may contact you if there is a query relating to your donation.
DATA COLLECTION NOTICE
We would also like to keep you informed about our work, but will only contact you with your permission. We will not share your details with any other third party or organisation for marketing
purposes other than that of Wiltshire Air Ambulance and promise to only use personal information in accordance with our Data Protection and Privacy Policy.
You can withdraw your consent at any time by contacting us on hello@wiltshireairambulance.co.uk or 01225 300536.
re g is t e re d c h a ri ty numb e r 1144097 © Wilt shire Air Ambulance. All right s r e s e r ve d .You can also read
