FUTURE-PROOFING SUPPLY CHAINS: SUPPLY CHAIN SUSTAINABILITY AND KEY TRENDS IN 2021

 
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FUTURE-PROOFING SUPPLY CHAINS: SUPPLY CHAIN SUSTAINABILITY AND KEY TRENDS IN 2021
Future-Proofing
  Supply Chains:
Supply Chain Sustainability and Key Trends in 2021
FUTURE-PROOFING SUPPLY CHAINS: SUPPLY CHAIN SUSTAINABILITY AND KEY TRENDS IN 2021
Future-Proofing Supply Chains: Supply Chain Sustainability and Key Trends in 2021 2

                   Future-Proofing Supply Chains:
                   Supply Chain Sustainability and Key Trends in 2021
                   While corporate sustainability was a key focus of many companies before
                   2020, this past year made it clear that managing environmental, social, and
                   governance (ESG) issues must be at the forefront of a company’s operations.
                   The COVID-19 crisis has exposed critical supply chain weaknesses, particularly
                   among suppliers with poor workplace health and safety practices. Global calls for
                   greater inclusion and transparency resulted in firms with alleged human rights
                   violations throughout their supply chain or lacking diversity within their workforce
                   coming under public scrutiny. Increasing regulatory and consumer pressure for
                   climate action prompted companies to make a record number of sustainability
                   commitments. These events underscored the importance of sustainable,
                   resilient, transparent, and legally compliant supply chains.
                   However, while a company may adhere to the highest ESG performance
                   standards in its own operations, many of its suppliers may not hold similar
                   practices. Studies have estimated that up to 90% of a company’s sustainability
                   impacts originate in a firm’s supply chain.1 These impacts can hold considerable
                   risk: companies such as Nike2, Marks & Spencer3, and Hershey’s4 have
                   experienced firsthand the reputational and financial fallout caused by ESG-related
                   scandals in their supply chains.
                   Given the benefits to gain and the risks to lose, corporations are turning towards
                   their supply chains to incorporate ESG considerations. This guide summarizes
                   the rationale behind integrating ESG considerations into a company’s supply
                   chain management practices and outlines the key supply chain sustainability
                   trends for 2021.

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FUTURE-PROOFING SUPPLY CHAINS: SUPPLY CHAIN SUSTAINABILITY AND KEY TRENDS IN 2021
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Future Value:
The Business Case for Supply Chain Sustainability                                                        What does a supplier’s ESG performance include?

Supply chain sustainability shifts the focus from short-term financial
                                                                                                         Environmental refers to the resources a supplier uses, the waste it
considerations to long-term value creation, and considering and managing                                 produces, and the resulting consequences of those activities on the
the ESG performance of one’s suppliers. By including such non-financial                                  planet. This includes water management, greenhouse gas (GHG)
considerations, sustainable supply chain management not only benefits the                                emissions, and the use of dangerous chemicals
environment, but also reduces risks, mitigates impacts, and realizes reputational
and financial benefits, such as cost savings, brand goodwill, and customer loyalty
                                                                                                         Social refers to how a supplier manages its relationship with internal
(see Table 1 for an overview).                                                                           and external stakeholders. This includes labour relations, employee
                                                                                                         training and education, reputational issues, and how a supplier fosters
Moreover, ESG performance is increasingly considered a component of – and
proxy for – resilience. Companies with strong ESG performance often have
                                                                                                         positive relationships within the broader community
robust governance frameworks, manage social and environmental risks well, and                            Governance refers to a supplier’s internal framework of procedures,
have stronger relationships with suppliers. Weak ESG performance, on the other                           practices, and controls. This includes internal processes utilized to
hand, can carry significant reputational and operational risks for a company.                            govern itself, comply with regulations, conduct external audits, and
Prioritizing supply chain sustainability can, therefore, reduce general risks for
corporations, including minimizing operational disruptions due to environmental                          guide decision-making
risks, regulatory risks, or reducing reputational risks caused by labor issues.5

Table 1: Impact of supply chain sustainability on companies

                                             Company with weak supply chain sustainability                               Company with strong supply chain sustainability

     Risk management                         Increased likelihood of unexpected financial and reputational risks         Greater ability to identify, avoid, and manage potential risks, including
                                                                                                                         better distribution of risks by greater collaboration with suppliers

     Operations                              Unstable access to raw materials and increased chance of                    Reduced incidences and/or impact of supply chain disruptions
                                             disruption to supply chain

     Reputation                              Increased reputational risks, including loss of brand value due to          Builds brand loyalty among customers and increases ability to
                                             controversial events                                                        operate without disruption or negative media attention

     Costs                                   Increased costs related to supply chain disruptions                         Reduced costs due to increased efficiency and productivity

     Shareholder value                       Potential decrease in shareholder value due to higher costs and             Potential increase in shareholder value due to lower costs and
                                             impacts of controversial events on share value                              reduced reputational and financial risks

     Human resources                         Increased likelihood of workforce instability (e.g., strikes, low           Decrease in employee turnover and greater stability in workforce
                                             retention rates)

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Green growth:
Key trends in supply chain sustainability
                                                                                                     1. Building greater resiliency
As markets rebound from the initial shock of the COVID-19 pandemic, buyers,
governments, and investors are calling for systemic changes in supply chain
management to prevent similar future disruptions. Shifting consumer demands
for transparency and increased stakeholder attention on the ESG performance
on a company’s suppliers have also placed pressure on companies to change         Supply chain resiliency has increasingly been an ongoing focus in supply chain
how they manage their supply chain.                                               management. However, in light of the widespread supply chain disruptions
                                                                                  caused by COVID-19 pandemic, companies are scrambling to accelerate
In 2021, companies will need to respond to these demands by making key ESG-       resilience-building activities across their supply chains. According to a recent
related changes to their supply chain management practices. Here are the seven    McKinsey survey of supply chain executives, an overwhelming 93% reported
emerging trends in supply chain sustainability that companies will need to pay    they are taking steps to increase resilience across their supply chain in the
attention to this year, along with some practical tips and takeaways for supply   coming years.6
chain and sustainability professionals.
                                                                                  Fostering supply chain resilience involves risk anticipation, impact mitigation,
                                                                                  redundancy systems, and building suppliers’ capacity to rapidly adapt to
                                                                                  changes. These measures enable an affected supply chain to regain full
                                                                                  functionality after a shock faster compared to less resilient supply chains. When
       Key Takeaways                                                              the COVID-19 crisis began, companies with resilient supply chains were able
                                                                                  to resume or continue production quicker than companies that had not put
                                                                                  resiliency-related measures in place.7
   1   Mitigate against disruption impacts: source from geographically
       diverse suppliers, multi-source key commodities, and reduce the            Building resilient supply chains will be paramount in the future as the COVID-19
       number of unique parts required                                            crisis is not an isolated event. Similar supply chain shocks are expected to
                                                                                  increase in frequency and magnitude over the coming decades, triggering
       Implement redundancy systems: revisit safety stock parameters,             supply disruptions lasting a month or longer every 3.7 years on average. These
   2
       build redundancies into transport routes, and establish secondary          disruptions alone will cost an average company approximately 45% of its annual
       supplier relationships                                                     profits over the course of a decade.8 Consequentially, companies have a strong
                                                                                  financial incentive to continue to build greater resiliency across their suppliers in
   3   Increase your capacity to anticipate risks: plan for global scenarios      the coming years.
       and increase visibility across suppliers. Tools that quickly identify
       suppliers with higher or lower material ESG risks across your entire
       supply chain, like Sustainalytics ESG Assessment Platform, can
       help supply chain professionals increase visibility.

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                                                                                     Microsoft went further and committed to removing its historic emissions by
                                                                                     2050, in addition to achieving a carbon neutral supply chain.13
                2. Focusing on a green recovery                                      Committing to a green recovery is not just good for the environment; it makes
                                                                                     financial sense. Green consumerism continues to gain momentum, especially
                                                                                     among consumers under the age of 40, with surveys showing that more than
                                                                                     two-thirds of those consumers don’t mind paying a premium for sustainably
In economic recovery plans across the globe, sustainability initiatives are being    produced products.14 Reputational benefits present additional incentives to
placed at the center, with many governments investing significant amounts in         embrace a green recovery and improve a company’s ESG performance, as
green recovery measures. The EU recovery package, for instance, includes funds       sustainable companies can more easily attract top talent, boast higher retention
directed towards assisting green food supply chain strategies, green transport       rates, and increase customer loyalty.15
options, and circular economy initiatives.9
Companies are capitalizing on these initiatives and using the recovery period
to ‘green’ their supply chains. Manufacturers are innovating with eco-friendly
packaging, while retailers are developing low carbon alternatives. In 2020, there
was also a dramatic increase in large manufacturers and retailers committing
to carbon neutral operations – including reduction commitments across their
supply chain operations.10 For instance, Apple and Novartis, committed to
being 100% carbon neutral across their respective supply chains by 2030.11 12

        Key Takeaways
    1   Engage leadership and set supply chain sustainability goals: have
        senior leadership share the strategic value of a sustainable supply
        chain to stakeholders, regularly communicate commitment to
        suppliers, and set goals that align with organizational targets

    2   Integrate environmental considerations into procurement
        decisions: set environmental benchmarks for potential suppliers
        and integrate ESG risk ratings into the procurement decisionshelp
        supply chain professionals increase visibility

    3   Analyze existing suppliers’ environmental performance: identify
        high and low risk performers in terms of their environmental
        stewardship and call for performance improvement, when needed

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                 3. Responding to increased scrutiny on suppliers’
                    social performance

Recent calls for racial inclusion and the protection of workers’ health and safety
have resulted in greater attention on the social performance of company’s
suppliers. Regardless of the buyers’ social performance, companies can face
                                                                                       “By proactively managing environmental issues within our supply
significant financial and reputational risks when their suppliers violate labor        chain, we are safeguarding the continuity of sustainability at the
laws, discriminate, or negatively impact their local communities. Several fashion
brands, including Boohoo and H&M, faced intense public backlash in 2020 due
                                                                                       heart of our business.”
to the alleged use of forced labor by their suppliers.16                                                                                       — DELL, 2019 33
In converse, companies committed to strong social performance across their
supply chains mitigate these risks, and benefit from positive publicity and brand
differentiation. IBM provides a good case in point: it attributes its supply chain
diversity as being a key factor in winning contracts.17 There are also numerous
campaigns and organizations dedicated to promoting companies that have
integrated social standards across their supply chain.
Governments are also increasingly considering a supplier’s supply chain
sustainability in major procurements and approvals for large, complex projects
such as infrastructure, mining, and energy projects. In Canada, purchasers in
the provincial government of British Columbia must consider social impact
                                                                                               Key Takeaways
– broadly defined as the use of purchasing power to create social value and
support social policy objectives – with respect to potential suppliers for all major       1   Communicate social performance expectations with suppliers:
requests for proposals.18 The US federal government mandates that contracts                    include messaging from senior executives and implement social
of a certain value be awarded to small businesses or include sub-contracting                   performance requirements in procurement contracts such as the
options to smaller businesses whenever possible, particularly to small                         Responsible Business Alliance Code of Conducts
businesses owned by women, disabled veterans, and in historically underutilized
business zones.19                                                                          2   Increase transparency with external stakeholders: publish
                                                                                               suppliers’ ESG ratings, which includes social performance metrics,
For those companies with strong social performance across their supply chain,                  on the company website and in annual reports
this presents an opportunity to set themselves apart from their competitors and
increase their likelihood of securing contracts.

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                4. Reporting on suppliers’ ESG performance

This year will see wide-reaching ESG regulations enter into force in several
markets. The EU Taxonomy requires financial market participants and large
companies in the EU and UK to publicly disclose on their alignment with certain    “Sustainability in the supply chain is one of our top priorities.
environmental objectives. Although the Taxonomy regulation does not extend         This is reflected by the assessments of our managing
to a company’s supply chain at this time, companies are expected to be under
greater scrutiny by investors, consumers, and other companies for details on the   directors, who ranked responsible supply chain practices…as
material issues affecting industry supply chains.                                  one of the biggest challenges facing our future sustainability
Other regulation frameworks around the world also require companies to             performances.”
guarantee that their supply chains are free from human rights abuses, such
as California’s Transparency in Supply Chains Act and the UK and Australia’s                                                                    — ALDI NORD
Modern Slavery Acts, which mandate a firm report on the risk of modern slavery
in its operations and supply chain. With regulatory trends in supply chain
disclosures expected to accelerate in the coming decade, companies should
begin to collect relevant data and be prepared to report on their upstream ESG
performance.                                                                       While not mandatory, many voluntary reporting standards such as the Global
                                                                                   Reporting Initiative (GRI), Task Force on Climate-Related Financial Disclosures
                                                                                   (TCFD), and Sustainability Accounting Standards Board (SASB) are also
                                                                                   integrating supply chain disclosure requirements. ALDI Nord, one of the
                                                                                   largest supermarket chains in the world, discloses detailed information on its
       Key Takeaways                                                               suppliers in line with GRI Standards. The company has also chosen to publish
                                                                                   information on suppliers’ production facilities for selected product groups,
       Improve data collection and data management of suppliers’ ESG               allowing customers to trace the origins of ALDI Nord’s textiles and footwear.20
   1
                                                                                   With 80% of Fortune 100 companies using the GRI standards to report on
       performance: source quality data on end-to-end operations to
                                                                                   their sustainability-related activities, voluntary disclosures of a company’s
       ensure compliance with current and future disclosure regulations,
                                                                                   supply chain sustainability are becoming commonplace and expected by many
       as well as ease reporting requirements of voluntary standards,              stakeholders.
       e.g., GRI

   2   Report using voluntary reporting standards: disclose using
       internationally-recognized reporting standards to increase
       transparency and create internal incentives for continuous
       improvement

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                5. Integrating climate-related risks

Climate-smart supply chain planning is expected to play a significant role in       key infrastructure to mitigate future supply chain disruptions after Hurricane
supply chain management in the next year and beyond. With the impacts of            Sandy revealed the fragility of the state’s fuel supply to extreme weather
climate change being felt more acutely in the coming decade,21 companies are        events.24 Global restaurant chains, including Chipotle and MacDonald’s, have
beginning to recognize the inherent risks climate change poses to their supply      also commenced with integrating climate change risks into their supply chain
chains. Higher temperatures, extreme weather events, sea-level rise, and water      management, including conducting water risk assessments along their supply
shortages affect the availability of crucial materials and resources.22 These       chain and diversifying suppliers.25
climate-related impacts pose significant disruption risks across global and local
supply chains. As such, many investors are putting pressure on companies to
tackle climate-related risks in their supply chains.23
Companies will need to assess their exposure and vulnerability to climate-related
risks along their supply chain and put mitigation plans in place, including asset
protection measures and alternative material sources. For instance, in New
York, energy suppliers have begun building higher sand and gravel banks around

        Key Takeaways
    1   Identify risk exposure across suppliers: conduct a climate
        vulnerability risk assessment or identify suppliers with weak
        environmental management systems

    2   Support suppliers’ in addressing climate-related risks to their
        operations: build strategic partnerships with suppliers to jointly
        work on implementing climate change mitigation and adaption
        measures (e.g., the physical protection of key assets or moving
        high-risk facilities)

    3   Investigate alternatives for high-risk materials: source
        substitute materials or secondary suppliers for material or
        products at high-risk

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                                                                                      arrangements with their lower-tier suppliers.29 However, thanks to advances
                                                                                      in artificial intelligence, machine learning, blockchain technology, and big data,
                6. Gaining greater visibility across lower-tier                       companies can now leverage digital solutions to collect, aggregate, and analyze
                   suppliers                                                          ESG data on suppliers. These advanced technologies create opportunities
                                                                                      for businesses to identify problematic suppliers beyond Tier 1, avoid costly
                                                                                      controversies, and promote their sustainability efforts with the certainty that
                                                                                      their total supply chain will stand up to stakeholder scrutiny.
Traditionally, companies have demanded that their Tier 1 suppliers – the
manufacturer or service provider providing goods or services directly to the
company – comply with certain ESG standards, with the expectation that these
suppliers demand similar ESG performance from their own suppliers. In practice,
this cascading effect along the supply chain rarely occurs, with significant ESG-
related risks remaining further upstream in the supply chain.
Studies have shown that most lower-tier suppliers – those smaller companies
providing materials and products to Tier 1 suppliers – fail to mirror the ESG
standards expected from the end buyer.26 The intense stakeholder scrutiny
Adidas, Calvin Klein and Lacoste27 experienced when lower-tier suppliers were
found to be dumping chemicals into rivers in China or the public fallout Hewlett-
Packard and Apple28 weathered when allegations surfaced of hazardous working
conditions in suppliers’ factories are all potent examples of the risks that lower-
tier suppliers pose to a company.
Companies can mitigate these risks by analyzing their lower-tier suppliers
and addressing potential vulnerabilities. Gaining total visibility on end-to-end
operations can be challenging for a company, with approximately two-thirds of
companies reporting that they lack crucial information on business-continuity

        Key Takeaways
    1   Utilize data to improve end-to-end visibility: use enterprise
        solutions that measure and analyze lower-tier supplier data

        Build collaborative relationships with suppliers: this could
    2   include formal and informal information exchanges to increase
        visibility on upstream issues and develop a more collaborative
        mindset to support each other in case of disruptive events

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                7. Supporting suppliers through access to capital
                   and capacity building

Many small and medium-sized suppliers may lack the knowledge or access
to financing to align their operations with a buyer’s ESG standards. This can
prevent some smaller suppliers from winning bids or cause them to fail             “IBM’s global spending…presents an opportunity to promote our
compliance audits. To ensure that smaller suppliers can satisfactorily comply      company’s values and help drive progress in environmental and
with their ESG standards, some banks and companies have begun providing
financing programs and capacity training to their suppliers to improve their ESG   social responsibility throughout our supply chain.”
performance. The sports apparel company, PUMA, provides a financing program
                                                                                                                                     — IBM, 2019 32
to suppliers to improve their environmental, health and safety, and social
standards.30
Capacity building also provides opportunities to promote diversity and inclusion
across the supply chain by empowering minority-owned small businesses
to supply to larger procurers. For instance, Nutrien, a Canadian agricultural
company, works with majority Indigenous-owned companies they call
‘Opportunity Partners’ and extends additional resources to allow them to be
more competitive in Nutrien’s supply chain.31

       Key Takeaways
   1   Provide training resources for suppliers: provide simple online
       tools or in-person training, which equip suppliers with the skills,
       knowledge, and systems to manage ESG issues

   2   Investigate supply chain financing programs: provide loans to
       suppliers, with loan terms conditional on the suppliers’ ESG
       performance, in partnership with financial institutions or alternative
       lenders to support each other in case of disruptive events

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Shifting the Dial:
Supply Chain Sustainability in Practice
Given the accelerating trends in supply chain management, integrating
ESG considerations throughout the supply chain will be a key priority for
companies in 2021 and beyond. The COVID-19 crisis has demonstrated the
need for companies to rethink supply chain management practices, source
new suppliers, and embed sustainability criteria to ensure their supply chains
are future proof.
However, building a sustainable supply chain takes time and resources.
Companies can use enterprise software and other digital tools to increase the
efficiency and effectiveness of their transition to a sustainable supply chain.
These advanced tools utilize robust ESG risk data, sophisticated algorithms,
and machine learning to quickly analyze risks across the supply chain and
provide insight into the ESG performance of the entire supply chain, including
lower-tier suppliers. These enterprise solutions and other supply chain
sustainability practices mentioned in this guide can help build and maintain
supply chains that are able to weather the uncertainties of tomorrow.

Are you interested in learning about how our ESG Assessment
Platform can improve sustainability in your supply chain?
Contact us today to connect with our team of experts.

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1
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  Since the early 1990s, Nike’s use of overseas suppliers has been under scrutiny, with several alleged   12
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3
  Marks & Spencer faced public criticism of worker abuse including forced overtime, firing of pregnant
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4
 After allegations of use of child labor in its supply chain, Hershey faced a coordinated consumer        sustainability-benefits-companies-by-increasing-employee-attraction-and-retention/
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ANCHOR2

24
  Zawadzki, S. and Sussman, A. (2013). ‘Analysis: Six months after Sandy, New York fuel supply chain still    Sneader, K. and Singhal, S (2021). ‘The next normal arrives: Trends that will define 2021—and beyond,’
                                                                                                             29

vulnerable,’ Reuters, accessed (13.01.21) at: https://www.reuters.com/article/idUSBRE93T0DG20130430          McKinsey & Co., accessed (18.01.21) at: https://www.mckinsey.com/featured-insights/leadership/the-
25
   Chipotle is securing alternative sources for avocados due to rising temperatures and prolonged            next-normal-arrives-trends-that-will-define-2021-and-beyond
droughts in key agricultural regions in Mexico, the primary producer of avocados. McDonald’s has             30
                                                                                                               BNP Paribas (2016), ” BNP Paribas and PUMA launch innovative financing program for suppliers
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idUSTRE76C0YS20110713                                                                                        impact/collaterals/cy2019-supply-chain-sustainability-progress-report.pdf
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