GBTA CONFERENCE 2019 MUNICH 19 - 21 November MESSE MÜNCHEN CONFERENCE CENTER NORD
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SPONSORSHIP OPPORTUNITIES
GBTA CONFERENCE 2019 MUNICH
in Partnership with VDR
MESSE MÜNCHEN CONFERENCE CENTER NORD
19 – 21 November
For more information, please contact: Melanie Garrett, VP of Supplier Strategies at mgarrett@gbta.org or +44 7736 105257.
Connect your organisation with over
1000 business travel professionals
from over 30 countries globally at
GBTA Conference 2019 - Munich
in Partnership with VDR.
2 SPONSORSHIP OPPORTUNITIES – GBTA CONFERENCE 2019 – MUNICH in Partnership with VDR
SPONSORSHIP OPPORTUNITIES
About the Conference
GBTA’s Conference in Europe is celebrating its 10th year and we are expecting over
1000 business travel professionals over three days of networking and education.
This is the first time the Conference will be at the Messe München Conference Center
Nord. In this new space, there are additional sponsorship options to promote brand
awareness, thought leadership, relationship building and lead generation.
Over 1000 8.5 Hours of 430+ 30+ 60+
Attendees Networking Attending Education Industry
Organizations Sessions Speakers
For more information, please contact: Melanie Garrett, VP of Supplier Strategies at mgarrett@gbta.org or +44 7736 105257.
SPONSORSHIP OPPORTUNITIES – GBTA CONFERENCE 2019 – MUNICH in Partnership with VDR 3
Reach the right audience to grow
your business
74% of buyer
€25–€45 million Buyer attendees
attendees are
in average yearly listed networking
decision makers
travel spend (Manager, Director,
as a top reason
Executive, C-Suite) to attend
Buyer attendees have many job responsibilities
4 SPONSORSHIP OPPORTUNITIES – GBTA CONFERENCE 2019 – MUNICH in Partnership with VDR
Network with leaders in business travel from
global organisations
Buyer attendees spend the majority of their annual budget in Europe
0% 10% 20% 30% 40% 50% 60%
Percent of annual business travel spend
Europe North America Asia / Pacific Middle East / Africa Latin America
Attendees work for Meet with experienced business
global companies travel professionals
Less than 1 year to less than 5
5 years to less than 10
Global Multi-National National 10 years to less than 20
20 or more years
SPONSORSHIP OPPORTUNITIES – GBTA CONFERENCE 2019 – MUNICH in Partnership with VDR 5
90% of buyer attendees anticipate selecting new
suppliers from interactions on the expo floor
2018 BUYER ORGANISATIONS Deutsche Post AG MSD Robert Bosch GmbH
Dialog Semiconductor GmbH MTU Aero Engines AG Roche Diagnostics GmbH
A1 Telekom Austria AG DNB Bank ASA Mühlbauer GmbH&Co. KG Royal Bank of Scotland
ABB Intra Ltd Eberspächer Gruppe GmbH & Co. KG Multiconsult Norge AS SAP SE
AbbVie Eli Lilly and Company Münchener Rückversicherungs- Schaeffler Technologies AG & Co. KG
Accenture Elopak AS Gesellschaft AG Schenker AG
adidas AG Elpro GmbH National Instruments Siemens Healthcare GmbH
AkzoNobel Envizage Travel Events NAV SIG International Services GmbH
ALDI International Services GmbH Equinor Nestrade SA Sony Pictures
Alfred Kärcher GmbH & Co. Europäische Zentralbank Nobel Biocare Services AG Stanley Black & Decker
Reinigungssysteme European Central Bank Noerr LLP Stryker GmbH & Co. KG
ALK-Abello A\/S European Investment Bank Nordex Group Takeda Pharmaceuticals International
Allianz Technology SE Ernst and Young NOV TE Connectivity
Aloysius WB F. Hoffmann - la Roche Ltd. Novo Nordisk AS TG Fibernet
Amazon Corporate LLC Falck Global Assistance A/S NÜRNBERGER Beteiligungs AG The Appointment Group
Amazon EU S.a.r.l Freudenberg Business Services KG ÖBB-Business Competence Center The Boston Consulting Group
Ansaldo Energia Switzerland Getinge AB GmbH thyssenkrupp AG
Astrazeneca Growth from Knowledge SE Odfjell Drilling Tieto Corporation
Autoliv B. V. & Co. KG Giesecke+Devrient GmbH Oerlikon TÜV Rheinland Service GmbH
AVL Grundfos Holding Orion Corporation Uber
Axel Springer SE Harman International Industries Inc. Orsted UBS Business Solutions AG
Baillie Gifford & CO HOCHTIEF Solutions AG OSCE - Organization for Security Vattenfall GmbH
BASF SE Huawei and Cooperation In Europe VDE Verband der Elektrotechnik
Bayer AG Husqvarna AB OSRAM GmbH Elektronik Informat
BearingPoint Service GmbH IBM Deutschland GmbH Outokumpu Oyj VELUX Group
Beiersdorf AG International Committee of the PAREXEL International GmbH Vestas Wind Systems
Berlin-Chemie AG Red Cross Pfizer Ltd Voith GmbH & Co. KGaA
Bilfinger SE IKEA Holding Deutschland GmbH & PGS Volkswagen AG
bioMerieux Co. KG Philip Morris International Volvo Car Corporation
Black Point S.A. Incyte Biosciences Pitney Bowes VR Group Ltd
Boehringer Ingelheim GmbH Inmarsat PricewaterhouseCoopers GmbH WPG VTT Technical Research Centre of
BP innogy SE Proske GmbH Finland
Brose Fahrzeugteile GmbH & Co. INTRALOT S.A. PUMA SE Wartsila Corporation
Kommanditgesellscha ISS A\/S Rank Travelmanagement GmbH & World Rugby
Bundesverwaltungsamt ITM Co. KG Yazaki Europe Limited
Calzedonia Group ITV Raytheon Anschütz GmbH Zalando SE
Carl Zeiss AG KARL STORZ Renesas Electronics Europe GmbH ZF Friedrichshafen AG
Carlsberg KCI Hungary Kft. Rheinmetall AG
CDC Group KfW
Celanese Knorr-Bremse Systeme für
96%
CEVT AB Schienenfahrzeuge GmbH
Chanel KONE Oyj
Citibank Kongsberg Gruppen ASA
CMS Hasche Sigle Partnerschaft KPMG AG WPG
von Rechtsanwälten KUKA Deutschland GmbH
Codan Forsikring A\/S LEGO System AS
Cognizant
Continental
Leo Pharma
Lumileds of buyer attendees
had a positive expo
Continental AG Lundbeck
Covestro Deutschland AG Luxoft
Daimler AG MalvaCon AG
floor experience
Danske Bank MAN Energy Solutions
DATEV eG Merck KGaA
Dentsply Sirona Miele & Cie. KG
Deutsche Bank AG Ministry of Defence Finland
6 SPONSORSHIP OPPORTUNITIES – GBTA CONFERENCE 2019 – MUNICH in Partnership with VDR
Align your company with GBTA in Europe to
achieve your goals
Whether you’re looking to gain valuable face-to-face networking time, associate your
brand with key industry figures, increase awareness and preference for your brand, or
create sustainable business relationships, GBTA can help you reach your goals.
LEAD GENERATION
1-4
Number of suppliers that buyers
anticipate enlisting from interactions
on the expo floor
BRAND AWARENESS
€186.22
Showcase your brand
in one of the largest
business travel markets
billion spent in business in the world
travel spend
THOUGHT LEADERSHIP
2018 sponsors were some of the most influential companies
worldwide. Establish authority on a topic and share your
company’s EXPERIENCE, PASSION, AND LEADERSHIP
RELATIONSHIP BUILDING
92% Of buyer attendees plan to
attend in 2019
SPONSORSHIP OPPORTUNITIES – GBTA CONFERENCE 2019 – MUNICH in Partnership with VDR 7
Premium Sponsorships PLATINUM €35,000 + 20% VAT • Business Lounge for private meetings that will accommodate up to 10 guests • Banner advertisement to run on GBTA.org website for 3 months • Banner advertisement in a public area of the Munich Messe Centre outside of Expo Hall. Sponsor will provide custom artwork of their choice • 1 decal floor sticker in front of booth in Expo • Banner advertisement in one GBTA Europe Monthly Network News • Logo recognition on GBTA and VDR conference websites and sponsor recognition banners onsite • Reserved seating for 10 registered guests in one Centre Stage session • Early bird registration rate extended until Tuesday, October 22, 2019 • VIP table at the Networking Lunch for 10 registered guests • 8 complimentary staff registrations • 8 complimentary client registrations (non-transferable) +7 Bonus Points GOLD €22,500 + 20% VAT • Banner advertisement to run on GBTA.org website for 2 months • 1 decal floor sticker in front of booth in Expo • Banner advertisement in one issue of GBTA Europe Monthly Network News • Logo recognition on GBTA and VDR conference websites and sponsor recognition banners onsite • Early bird registration rate extended until Tuesday, October 22, 2019 • 5 complimentary staff registrations • 5 complimentary client registrations (non-transferable) +4 Bonus Points 8 SPONSORSHIP OPPORTUNITIES – GBTA CONFERENCE 2019 – MUNICH in Partnership with VDR
Premium Sponsorships SILVER €15,000 + 20% VAT • Banner advertisement to run on GBTA.org website for 1 months • Banner advertisement in one issue of GBTA Europe Monthly Network News • Logo recognition on GBTA and VDR conference websites and sponsor recognition banners onsite • 3 complimentary staff registrations • 3 complimentary client registrations (non-transferable) +3 Bonus Points BRONZE €9,500 + 20% VAT • Banner advertisement in two issues of GBTA Europe Monthly Network News • Logo recognition on GBTA and VDR conference websites and sponsor recognition banners onsite • 2 complimentary staff registrations • 2 complimentary client registrations (non-transferable) +1 Bonus Point SPONSORSHIP OPPORTUNITIES – GBTA CONFERENCE 2019 – MUNICH in Partnership with VDR 9
Industry Education CENTRE STAGE SESSION €17,500 + 20% VAT • Sponsorship of one Centre Stage session • 3 minutes of stage time (may be used as time for video commercials, speech and/or presentation) • Sponsor to have opportunity to show video prior to session (up to 90 seconds, must be provided at least 2 weeks before the Conference in specified format); video will be played twice during Conference at viewing areas throughout the centre • Logo on stage monitors and in room during session • Priority reserved seating for 10 registered guests in sponsored session • Logo recognition on GBTA and VDR conference websites and sponsor recognition banners onsite • 2 complimentary staff registrations +3 Bonus Points THE BIG IDEA €17,500 + 20% VAT • Exclusive sponsorship of The Big Idea – Hackathon • 4 minutes of stage time for company promotion (may be used as time for video commercials, speech and/or presentation) and for introducing the session • Sponsor to have opportunity to show video prior to session (up to 90 seconds, must be provided at least 2 weeks before the Conference in specified format); video will be played twice during Conference at viewing areas throughout the centre • Logo on stage monitors and in room during session • Opportunity to have staff assist in table facilitation • Logo recognition on GBTA and VDR conference websites and sponsor recognition banners onsite • 2 complimentary staff registrations +3 Bonus Points 10 SPONSORSHIP OPPORTUNITIES – GBTA CONFERENCE 2019 – MUNICH in Partnership with VDR
Brand Awareness CONFERENCE CENTRE WIFI €15,000 + 20% VAT • Landing page with sponsor logo to access WiFi • Sponsor logo on screens at conference centre with WiFi log-in details • The SSIC and password may be customized by the sponsor • Branded cards to be available onsite with WiFi login and password details • Signage onsite recognising your company as the sponsor of the Conference Centre WiFi • Logo recognition on GBTA and VDR conference websites and sponsor recognition banners onsite • 2 complimentary staff registrations +2 Bonus Points GBTA ON DEMAND €12,500 + 20% VAT Establish your company as a thought leader in education. Sponsor to have exclusive branding and visibility associated with the On Demand recording of all education sessions at GBTA Conference 2019 – Munich in partnership with VDR. Branding will be visible after the conclusion of conference and for one year after the event when education sessions are re-purposed for on demand viewing and distribution to: • Delegates post-conference • Marketing purposes & event promotion • Sponsor to announce On Demand on stage in Munich • Logo recognition on GBTA and VDR conference websites and sponsor recognition banners onsite • 2 complimentary staff registrations +2 Bonus Points SPONSORSHIP OPPORTUNITIES – GBTA CONFERENCE 2019 – MUNICH in Partnership with VDR 11
Brand Awareness LANYARDS €17,250 + 20% VAT • Banner advertisement to run on GBTA.org website for 2 months • Sponsor to provide 1,200 branded lanyards, delivered to conference venue • Name badges to feature sponsor logo alongside GBTA and VDR logo • Logo recognition on GBTA and VDR conference websites and sponsor recognition banners onsite • 2 complimentary staff registrations +3 Bonus Points MOBILE APP €15,000 + 20% VAT • Sponsor banner at the bottom of primary application page • Banner at the bottom on the mobile version’s primary page • Logo recognition on GBTA and VDR conference websites and sponsor recognition banners onsite • Sponsor mentioned in communication to all delegates announcing the mobile app live date and instructions • Post-Conference usage report • 2 complimentary staff registrations +3 Bonus Points 12 SPONSORSHIP OPPORTUNITIES – GBTA CONFERENCE 2019 – MUNICH in Partnership with VDR
Brand Awareness PRINTED POCKET AGENDA €10,000 + 20% VAT The Pocket Program provides an at-a-glance view of all Conference activity and will be available at registration. • Sponsor logo on front and back of Pocket Agenda • Logo recognition on GBTA and VDR conference websites and sponsor recognition banners onsite +2 Bonus Points NETWORKING LOUNGE €45,000 + 20% VAT Fully branded lounge area located on the expo floor for maximum exposure during the exhibition. Space is identified as the main seating area on the expo floor, where delegates can congregate to network, conduct business and enjoy the food & beverages offered in the expo area. • Banner advertisement to run on GBTA.org website for 3 months • 4 decal floor stickers to be placed in front of Lounge in Expo • Early bird registration rate extended until Tuesday, October 22, 2019 • Banner advertisement in a public area of the Munich Messe Centre outside of Expo Hall. Sponsor will provide custom artwork of their choice • Logo recognition on GBTA and VDR conference websites and sponsor recognition banners onsite • 6 complimentary staff registrations • 6 complimentary client registrations (non-transferable) +9 Bonus Points SPONSORSHIP OPPORTUNITIES – GBTA CONFERENCE 2019 – MUNICH in Partnership with VDR 13
Brand Awareness GBTA BROADCAST STUDIO €15,000 + 20% VAT Sponsorship of the GBTA Broadcast Studio is an incredible opportunity to spotlight your company connecting the business travel industry’s top executives, CEO’s, influencers and thought leaders with not only GBTA Europe Conference attendees but the entire GBTA membership through this exciting media platform. • Sponsor logo will appear on the GBTA Broadcast Studio set • Monitors in front of the stage next to the camera with your logo only • Sponsor logo to appear at the beginning and end of each Industry Leader interview • Interview schedule to be provided to sponsor with option to meet- and-greet each guest (as long as it does not become intrusive or starts cutting into the filming schedule) • Sample videos available on YouTube and across the GBTA media network • Logo recognition on GBTA and VDR conference websites and sponsor recognition banners onsite • Logo and link on website and onsite as Featured Sponsor • 2 complimentary staff registrations +3 Bonus Points 14 SPONSORSHIP OPPORTUNITIES – GBTA CONFERENCE 2019 – MUNICH in Partnership with VDR
Brand Awareness FLAGS AT THE ENTRANCE €400 each + 20% VAT • Flags at entrance to Messe centre (10 in total) COLUMN AT ENTRANCE €1,250 + 20% VAT • 195cm (circumference) x 300cm (h) MAIN ENTRANCE TO MESSE CENTRE €10,000 + 20% VAT Sponsorship of main entrance doors, including: • 2 x Revolving Doors (8 glasses available, front and back) • Glass above and between the doors (4 glasses available, visible from the outside) +2 Bonus Points SPONSORSHIP OPPORTUNITIES – GBTA CONFERENCE 2019 – MUNICH in Partnership with VDR 15
Brand Awareness FLOOR DECALS – FOYER GROUND FLOOR €250 + 20% VAT • 140cm (w) x 80cm (h) WINDOW CLINGS €5,000 + 20% VAT • Window clings above and between the doors at the side entrance (visible from inside only) +1 Bonus Point WINDOW CLINGS – WALKWAY TO EXPO HALL €5,000 + 20% VAT • Window clings above the entrance doors leading to Expo Hall (visible from the Foyer) +1 Bonus Point 16 SPONSORSHIP OPPORTUNITIES – GBTA CONFERENCE 2019 – MUNICH in Partnership with VDR
Brand Awareness STAIR CLINGS €5,000 + 20% VAT • Stairs leading from ground floor to 1st floor • 36 steps including stair landing +1 Bonus Point ESCALATOR CLINGS €5,000 each + 20% VAT • Escalator leading from ground to 1st floor +1 Bonus Point BRANDED HIGH TABLES €10,000 for 25 tables + 20% VAT • Tables for Expo or other communal areas +2 Bonus Points SPONSORSHIP OPPORTUNITIES – GBTA CONFERENCE 2019 – MUNICH in Partnership with VDR 17
Brand Awareness COFFEE CART €12,500 for one coffee cart + 20% VAT €21,000 for two coffee carts + 20% VAT • Sponsorship includes barista and cart branding 95cm (circumference) x 300cm (h) +2 Bonus Points for one coffee cart +4 Bonus Points for two coffee carts MOBILE CHARGING UNITS €10,000 for 100 + 20% VAT • 100 branded charging units dotted around main conference halls +2 Bonus Points POPCORN MACHINE SPONSORSHIP €12,500 + 20% VAT • 1 machine on Expo Floor • Branded popcorn bags +2 Bonus Points 18 SPONSORSHIP OPPORTUNITIES – GBTA CONFERENCE 2019 – MUNICH in Partnership with VDR
Brand Awareness VIEWING LOUNGE €12,500 + 20% VAT The Viewing Lounge is in a heavily-trafficked area of the Conference space and gives delegates a place to relax, network, recharge their mobile devices, and watch the live- streaming Conference content on television monitors. Comfortable furniture is included. Upgrades available at additional cost. Sponsor may place a brochureor giveaway in the lounge and may place a pop-up banner inside the lounge space. Lounge will be branded with sponsor’s logo. Viewing Lounge includes: • Carpeting; branded seating cubes • 4 branded pillows • 6 branded beanbags • 1 sofa • 4 bistro tables • 1 55-inch TV monitor. +2 Bonus Points SELFIE STATION €8,000 + 20% VAT The Selfie Station gives Conference attendees a place to interact and network for social media engagement, in a heavily-trafficked area of the Messe Centre. Your company’s logo will be prominently placed on the selfie station branded unit to be framed strategically to draw attention to your logo in the photos shared on social media. Selfie Station area will be branded with sponsor logo and GBTA/VDR logos. Sponsor may place a brochure or giveaway in the area and host a contest to drive traffic to your expo booth. +1 Bonus Point SPONSORSHIP OPPORTUNITIES – GBTA CONFERENCE 2019 – MUNICH in Partnership with VDR 19
Networking Opportunities OPENING NIGHT RECEPTION €25,000* each + 20% VAT (Three sponsorships available) • Sponsor to have opportunity to show video on Centre Stage (up to 90 seconds, must be provided 2 weeks in advance in specified format or Sponsor Address on Centre Stage (up to 2 minutes) • Signage, pop-ups and gobos featuring sponsor logo • Banner to run on GBTA and VDR websites for 3 months • 1 mobile app message on day of event • Logo recognition on GBTA and VDR conference websites and sponsor recognition banners onsite • 3 complimentary staff registrations • 3 complimentary client registrations (non-transferable) +5 Bonus Points 20 SPONSORSHIP OPPORTUNITIES – GBTA CONFERENCE 2019 – MUNICH in Partnership with VDR
Networking Opportunities BIG NIGHT OUT €70,000 for one sponsor + 20% VAT €39,500 each for two sponsors + 20% VAT (Multiple sponsorships available) Network with delegates and enjoy an authentic Bavarian beer hall experience at the historic Löwenbräukeller. Situated in the heart of Munich this traditional beer hall has been hosting guests for hundreds of years. Attendees are encouraged to get in the mood by donning their dirndl or lederhosen for the GBTA VDR Big Night Out - Novemberfest. • Sponsor to have opportunity to show video on Centre Stage (up to 90 seconds, must be provided 2 weeks in advance in specified format or Sponsor Address on Centre Stage (up to 2 minutes) • Signage, pop-ups and gobos featuring sponsor logo • Banner ad to run on GBTA website for 6 months • 2 messages on mobile app during conference • Banner advertisement in one GBTA Europe Monthly Network News • Logo recognition on GBTA and VDR conference websites and sponsor recognition banners onsite • Early bird registration rate extended until Tuesday, October 22, 2019 • VIP table at Arena Lunch for 10 registered guests • 12 complimentary staff registrations for sole sponsor / 6 complimentary staff registrations for joint sponsor • 8 complimentary client registrations (not transferable) for sole sponsor / 4 complimentary client registrations (not transferable) for joint sponsor +14 Bonus Points for sole sponsor +7 Bonus Points for joint sponsor SPONSORSHIP OPPORTUNITIES – GBTA CONFERENCE 2019 – MUNICH in Partnership with VDR 21
Expo Booths BOOTH RENTAL OPTIONS For both modular and space-only booths, exhibitors will receive the following benefits: • Listed on the Conference Website • Presence on the Conference Expo Floor • Listed in the Conference mobile and tablet app • Listed in My Conference Planner – Gold Package +1 Priority Point per 6sqm +1 Priority Point for each additional 6sqm OPTION 1 – MODULAR BOOTH €8,500 + 20% VAT (until 31 August 2019; €9,000 from 1 September) • Includes 2mx3m stand complete with graphics; counter; table; 4 chairs; power socket; lights • 1 complimentary staff registration OPTION 2 – SPACE ONLY €1,300 PER SQ METRE + 20% VAT (until 31 August 2019; €1,400 per sq metre from 1 September) • Includes contracted floor space • 1 registration for 6sqm; 2 for 6-18sqm; 3 for 19-30sqm and 4 conference registrations for more than 30sqm. 22 SPONSORSHIP OPPORTUNITIES – GBTA CONFERENCE 2019 – MUNICH in Partnership with VDR
Expo Booths INNOVATION ROW €3,500 + 20% VAT • 2m kiosk on Innovation Row • Logo on Innovation Row banner onsite • One-on-One interview in Broadcast Studio • Banner advertisement in one GBTA Europe Monthly Network News • Logo featured on GBTA and VDR conference websites as part of Innovation Row • 1 complimentary staff registration • Inclusion in webinar dedicated to Innovation Row participants NEW ENTRANTS* BOOTH €4,500 + 20% VAT • 2m kiosk in New Entrants area • Banner advertisement in one GBTA Europe Monthly Network News • Logo featured on GBTA and VDR conference websites • 1 complimentary staff registration *Reserved for first time exhibitors with GBTA SPONSORSHIP OPPORTUNITIES – GBTA CONFERENCE 2019 – MUNICH in Partnership with VDR 23
Sponsorship Contact Information
GBTA VDR
Melanie Garrett Julia Weigel
T: +44 7736 105257 T: +49 69 695229 23
mgarrett@gbta.org weigel@vdr-service.de
www.gbta.org www.vdr-service.de
europeconference.gbta.org
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