Gender Equality - Annual Review 2017-2018 - For the Prevention of Violence Against Women - Blues Foundation
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Annual Review 2017–2018 Gender Equality For the Prevention of Violence Against Women
Bringing about change Advice from Supported by
The Blues Foundation acknowledges the
Traditional Owners of country throughout
Australia and recognises their continuing
connection to land, waters and
community. We pay our respects
to them and their cultures; and to elders
both past and present.
© Carlton Football Club 2018
Contents Foreword
Investing in the cause
The northern corridor demographics
Carlton Respects Community Education Program
6
8
10
14
2017 Carlton Respects game
Embedding gender equality
Carlton Respects Carlton President’s Club
by Virgin Australia
36
40
42
16 Days of Activism 44
Carlton Respects Community Education
Program framework 16 2018 AFLW inaugural Carlton Respects game 48
Co-facilitator recruitment 18 Recognition of Carlton’s work 52
Co-facilitator guidance and quality assurance process 20 Visy Blue Skies 52
Carlton Respects Community Education Program content 22 UN Women National Committee Australia 53
Program delivery and review 24 Male Champions of Change Sport 54
Program reach 26 Your commitment 56
Program impact 28 Outcomes 60
What the teachers are saying 30 Appendix 1. AFL Carlton Respects social channels 62
Evaluation methodology 32 Appendix 2. AFLW Carlton Respects social channels 64
Awareness raising campaigns 34 References 66
Key messages 35
Foreword
Carlton Football Club (Carlton FC) is extremely proud to
be a club which strongly embraces and encourages the
strengthening of positive, equal and respectful relationships.
Using the platform of sport to influence social change, we are
As the program continues to expand and evolve,
Carlton Respects has also come to embody the Club’s
efforts to challenge and break down gender stereotypes,
increasing gender equality for the prevention of violence
“Education is key to
preventing violence
committed to educating and challenging gender stereotypes against women. The Carlton Respects programs aims
within our club, workplaces, schools and community. to actively bring about attitudinal and behavioural shifts
in schools, community and workplaces, through:
Primary prevention or stopping violence before it occurs is the
most strategic approach to ending violence against women. •Education programs in schools.
against women.”
One woman is killed almost every week by a current or former
•Awareness raising campaigns.
partner and one in three Australian women has experienced
physical violence since the age of 15. It is totally unacceptable. •Work place initiatives, corporate partnerships
and seminar series.
Carlton Respects was launched in 2016 and is supported
by Our Watch, an organisation at the forefront of preventing “Gender inequality is the core of the problem
violence against women. Falling under the Club’s charitable and it is the heart of the solution.” Mary Barry,
arm of the Blues Foundation, all work carried out through Chief Executive Officer
the Carlton Respects program is fittingly showcased on the Our Watch (2017)
Blues Foundation website.
Education in schools Workplace initiatives, seminar series
and corporate partnerships
The Carlton Respects Community Education Program has
been successfully developed, implemented and evaluated. Carlton FC’s Visy Blue Skies four-quarter workshop series
Facilitated through community education sessions at schools actively engaged workplaces who wanted to learn, share
by the Club’s trained Community Education Program and take the first step in promoting diversity, inclusion and
Team (CEPT), the primary prevention education program gender equality and challenging social norms, attitudes
is delivered to year seven and eight students in Melbourne’s and behaviours that condone inequality in the workplace.
northern corridor. The program addresses underlying The four-quarter workshop series comprised:
determinants and risk factors to prevent gender-based
1. Why inclusion, why now? How to start the conversation.
violence and disrespect against women.
2. Building your business case, where’s the starting point?
3. Creating the strategy and taking action.
Awareness raising campaigns
4. N
avigating the bumps, how to course-correct and embed
Carlton Respects’ awareness raising campaigns promote
your strategy.
gender equality and challenges discriminatory attitudes,
norms and practices that perpetuate violence against women. A post-workshop evaluation rated the four key objectives and
These multi-faceted approaches and targeted campaigns success measures were met.
run throughout both AFLW and AFL seasons. Carlton FC’s membership with the Male Champions of
Carlton FC’s pledge to gender equality for the Change Sport is a commitment to leading with organisational
prevention of violence against women is now one of change both internally and externally, for the advancement
the Club’s strategic priorities. It’s an integral part of the of gender equality and the involvement of women in all
Club’s workplace culture, with Carlton aiming to be aspects of sport. In 2017 Carlton FC achieved significant
one of the nation’s leading sporting organisations to advancements in gender equality. The Club actively
promote gender equality. participated in the Workplace Equality and Respect Project
driven by Our Watch, which led to the development of
gender-neutral recruitment practices and gender-neutral
language on the Carlton Football Club website. The Club’s
workplace culture, practice, policies and responses to
domestic and family violence, encompasses paid leave
to employees experiencing domestic and family violence.
6 Blues Foundation Blues Foundation 7
Investing in the cause
Gender equality for the
prevention of violence
against women
Violence against women is now recognised to Key facts There is growing evidence Aboriginal and Torres Women are five times Young women (18-24 years)
be a serious and widespread problem in Australia, that women with disabilities Strait Islander women more likely than men to experience significantly
The following basic statistics help demonstrate the prevalence
with enormous individual and community impacts and are more likely to experience both far higher require medical attention higher rates of physical and
and severity of violence against women. They have been
social costs. However, this significant social problem experience violence. rates and more severe or hospitalisation as a result sexual violence than women
prepared by Carlton FC from publicly available material
is also ultimately preventable. But to prevent violence forms of violence compared of intimate partner violence, in older age groups.
and from material provided by Our Watch.
against women we first need to understand it. to other women. and five times more likely to
report fearing for their lives.
Of those women who
experience violence,
more than half have
300,000
children in their care.
On average, at least one
woman a week is killed
by a partner or former
Violence against women is not limited to the home
or to intimate relationships.
Every year in Australia, over 300,000 women experience
violence – often sexual violence – from someone other
partner in Australia.
than a partner.
1in 3 1 in 4 1 in 5 1 in 4
Women are
at least three times
The economic toll
One in three Australian One in four Australian One in five Australian One in four Australian more likely than Violence against women is currently estimated to cost
Australia $21.7 billion each year.
women has experienced women has experienced women has experienced women has experienced men to experience
physical violence, since emotional abuse by a sexual violence. physical or sexual violence violence from The cost of pain, suffering and premature mortality
the age of 15. current or former partner. by an intimate partner. constitutes the largest proportion of the total cost,
an intimate at 48 per cent or $10.4 billion.
partner. Governments bear 36 per cent of the total cost,
or $7.8 billion, due to health, justice and service costs
Eight in 10 women and also lost productivity.
aged 18 to 24 were $3.4 billion is borne by victims or other members of society
harassed on the street funding their own services or is due to lost opportunity costs
in the past year. (e.g. lost income from being unable to work).1
8 Blues Foundation Blues Foundation 9
The northern corridor City of Banyule
demographics On average, 25 incidents of family
violence were reported every week.
The City of Banyule has a On average, 25 incidents Males (71%) were the Charges were laid in 483
population of 126,232, of family violence were majority of perpetrators. cases, giving a rate of 379.0
of which 64,719 are female reported every week. per 100,000 (compared to
(46,152 are women aged Where Banyule family 482.5 in the NMR and 511.5
25 and over) and 38,091 The total number of incidents violence victims reported in Victoria). A combined
are children and young reported in Banyule was that they were fearful of total of 444 Family Violence
Hume Whittlesea people over 24 years and 1,317. The total number of very fearful, 81% (459) Intervention Orders (IVOs)
under (18,8567 female). 2 reported incidents in the were female. and Family Violence Safety
Nillumbik northern metropolitan region Notices (FVSNs) were issued,
Family Violence Reported (NMR)3 was 12,149 and 64% of victimized women giving a rate of 348.4 per
Incidents for 2015-2016 78,0182 in Victoria. were aged between 100,00 (compared to
Melton from Victoria Police records 15 and 44 years. 374.2 in the NMR and 378.1
Moreland of reported incidents during This was a rate of 1,033.5 in Victoria). 5
Darebin
2015/2016. 3 per 100,000. Children were present at 422
Moonee Banyule
Valley reported incident (32%) –
Brimbank
Females (70%) made up the a rate of 331.2 per 100,000,
majority of victims. compared to 454.4 for the
Yarra
Maribyrnong NMR and 425.5 in Victoria.4
Melbourne
Hobsons Bay
Wyndham
City of Darebin
Children were present at 542
reported incidents (32.9%).
Carlton FC’s northern Family violence in Victoria and the northern corridor The City of Darebin has The total number of incidents Where Darebin family Charges were laid in 574
corridor comprises the
According to the Victorian Family Violence Protection a population of 150,881, reported in Darebin was violence victims reported cases, giving a rate of 373.6
following five municipalities:
Act 2008, family violence is behaviour by a person towards of which 77,624 are female 1,646. The total number of that they were fearful of per 100,000 (compared to
City of Banyule a family member that is physically or sexually abusive; (56,393 are women aged reported incidence incidents very fearful, 84.6% (577) 482.5 in the NMR and 511.5
City of Darebin emotionally or psychologically abusive; economically 25 and over) and 42,533 in the Northern Metropolitan were female. in Victoria). A combined
abusive; threatening; coercive; or in any other way controls are children and young Region (NMR)3 was 12,149 total of 491 Family Violence
City of Whittlesea people aged 24 years and and 78,0182 in Victoria. 71.7% of victimised Intervention Orders (IVOs)
or dominates the family member, causing them to fear for
City of Yarra their safety or wellbeing or that of another family member; under (21,231 female). 2 women were aged between and Family Violence Safety
or behaviour by a person that causes a child to hear or This is a rate of 1,071.3 15 and 44 years. Notices (FVSNs) were issued,
Shire of Nillumbik giving a rate of 319.6 per
witness, or otherwise be exposed to the effects of behaviour On average 31. 7 per 100,000.
referred to above. incidents of family violence Children were present at 100,00 (compared
were reported to police Females (77%) made up 542 reported incidents to 374.2 in the NMR and
In the year ending December 2016, there were 78,628 378.1 in Victoria). 5
every week. the majority of the victims. (32.9%) – a rate of 352.8
family incidents recorded by Victoria Police, rising by 5.7%
per 100,000, compared
from 74,376 incidents in the year ending December 2015. 2
Males (79.9%) were the to 454.4 for the NMR and
Many women experiencing family violence do not report majority of the perpetrators. 425.5 in Victoria. 4
this to the police; therefore the Local Government Area (LGA)
figures from Victoria Police are likely to underestimate the
extent of the problem.
10 Blues Foundation Blues Foundation 11
Shire of Nillumbik City of Yarra
The total number of incidents On average, 19 incidents of family
reported in Nillumbik was 426. violence are reported to police
every week.
The Shire of Nillumbik has The total number of incidents Where Whittlesea family Charges were laid in 140 The City of Yarra has a The total number of incidents Where Whittlesea family Charges were laid in
a population of 62,602, reported in Nillumbik violence victims reported cases, giving a rate of 221.9 population of 89,151, reported in Yarra was 972. violence victims reported 400 cases, giving a rate
of which 31,466 are female was 426. The total number that they were fearful or per 100,000 (compared to of which 45,645 are female The total number of reported that they were fearful of 433.71 per 100,000
(21,090) are women aged of reported incidents in the very fearful, 80% (136) 482.5 in the NMR and 511.5 (34,995 are women aged incidents in the Northern or very fearful, 84.5% (compared to 482.5 in the
25 and over) and 21,399 Northern Metropolitan were female. in Victoria). A combined 25 and over) and 20,413 Metropolitan Region (317) were female. NMR and 511.5 in Victoria).
are children and young Region (NMR)3 was 12,149 total of 11 Family Violence are children and young (NMR)3 was 12,149 and A combined total of 266
people aged 24 years and and 78,012 in Victoria. 42% of victimised women Intervention Orders (IVOs) people aged 24 years and 78,012 in Victoria. 70.6% of victimised women Family Violence Intervention
under (10,376 female). 2 were aged between and Family Violence Safety under (10,650 female). 2 were aged between 15 and Orders (IVOs) and Family
This is a rate of 618.2 per 15 and 44 years. Notices (FVSNs) were issued, This is a rate of 1,053.9 44 years. Violence Safety Notices
On average, 8.2 incidents of 100,000 population. giving a rate of 175.9 per On average, 19 incidents of per 100,000 population. (FVSNs) were issued, giving
family violence are reported Children were present at 262 100,000 (compared to family violence are reported Children were present at 262 a rate of 288.4 per 100,000
to police every week. Females (70.9%) were the reported incidents (36.4%) 374.2 in the NMR and to police every week. Females (73.7%) were the reported incidents (27%) a (compared to 374.2 in the
majority of victims. a rate of 225.1 per 100,000, 378.1 in Victoria).5 majority of victims. rate of 284.1 per 100,000, NMR and 378.1 in Victoria).
compared to 454.4.0 for the compared to 454.4.0 for the
Males (76.1%) were the NMR and 425.5 in Victoria.4 Males (77%) were the NMR and 425.5 in Victoria.4
majority of perpetrators. majority of perpetrators.
City of Whittlesea Family violence
70% of victimised women were reported incidents
aged between 15 and 44 years. 2015 - 2016 | Northern Corridor - NMR - VIC
Source: Crime Statistics Agency (2016).
Data tables - Family Incidents
The City of Whittlesea has The total number of incidents Where Whittlesea family Charges were laid in 1,075
a population of 195,397, reported in Whittlesea violence victims reported cases, giving a rate of 535.1
of which 97,985 are female was 2,868. The total number that they were fearful or per 100,000 (compared to
1,206.80
1,033.50
1,288.70
1,053.90
1,071.40
(65,462 are women aged of reported incidents in the very fearful, 83% (1,059) 482.5 in the NMR and 511.5
1,427.60
25 and over) and 66,888 Northern Metropolitan were female. in Victoria). A combined
are children and young Region (NMR)3 was 12,149 total of 857 Family Violence
618.20
people aged 24 years and and 78,012 in Victoria. 70% of victimised women Intervention Orders (IVOs)
under (32,523 female). 2 were aged between and Family Violence Safety
This is a rate of 1,427.6 15 and 44 years. Notices (FVSNs) were issued,
On average, 55 incidents of per 100,000 population. giving a rate of 426.6 per
family violence are reported Children were present at 100,000 (compared to
to police every week. Females (74.4%) were 1,081 reported incidents 374.2 in the NMR and
the majority of victims. (37.7%) a rate of 538.1 378.1 in Victoria).5
per 100,000, compared to
Males (80%) were the 454.4.0 for the NMR and
majority of perpetrators. 425.5 in Victoria.4 Banyule Darebin Nillumbik Whittlesea Yarra NMR VIC
12 Blues Foundation Blues Foundation 13
Carlton Respects
Community Education Program
In 2016, Carlton Football Club, with advice The Carlton Respects Community Education Program is currently
delivered to year seven and eight students in Melbourne’s
To maintain value and best practice, we evaluate our
work and hold ourselves accountable to those who have
from Our Watch, developed the Carlton Respects
northern corridor. invested in the cause and do this by implementing robust
evaluation methodology to measure attitude shift and
The program is delivered by Carlton FC People,
educational learning.
Community Education Program, seeking to Community, Diversity and Inclusion (CDI) staff, alongside
trained community education program team members
educate students about respect and equality. from La Trobe University.
Hume Whittlesea
Nillumbik
3
5
7
2 6
Melton
Moreland 15 8
Darebin
Moonee Banyule
Valley 11
Brimbank 10 14
1 12 13
4 9
Yarra
Maribyrnong
Melbourne
Hobsons Bay
Wyndham
The Carlton Respects Community Education Program has After mapping of the curriculum, an additional gender-based 1 Brunswick Secondary College, Brunswick (2016) 9 Northcote High School, Northcote (2018)
been aligned to the Victorian Government’s Department harassment session has been added into the program.
2 Brotherhood of St Laurence, Broadmeadows (2016) 10 Our Lady of Mercy College, Heidelberg (2017)
of Education and Training’s ‘Resilience, Rights and This session, intends to educate students about the impacts
Respectful Relationships’ (RRRR) curriculum. of the four types of harassment; physical, sexual, verbal 3 Epping Secondary College, Epping (2018) 11 Parade College, Preston (2016)
and psychological. Fitzroy High School, Fitzroy (2018) Sydney Road Community School, Brunswick (2016)
The RRRR covers eight topics of social and emotional learning 4 12
across all levels of primary and secondary education: 5 Lalor North College, Lalor (2018) 13 Thornbury High School, Thornbury (2016, 2017 & 2018)
educational literacy, personal strengths, positive coping,
problem solving, stress management, help seeking, 6 Lalor Secondary College, Epping (2017 & 2018) 14 Viewbank College, Viewbank (2017)
gender and identity and positive gender relationships. 7 Mill Park Secondary College, Mill Park (2017 & 2018) 15 illiam Ruthven Secondary College, Reservoir
W
(2017 & 2018)
8 Montmorency Secondary College, Montmorency (2016)
14 Blues Foundation Blues Foundation 15
Carlton Respects
Community Education
Program framework
The program
The following is based in best practice education
and evaluation methodology. Four sessions
over four weeks:
classroom and outdoors
Session 1
Understanding
your values
Values, sense of belonging
and football skills.
Session 2
Challenging gender
stereotypes
Co-facilitator Gender equality,
recruitment challenging stereotypes
and football skills.
Job advertisement Evaluation,
Through La Trobe University. Session 3
Gender based
quality assurance
Screening
harassment and continuous
By people, community
diversity and inclusion
Different forms of violence improvement
and promote a respectful
department. People, community,
playing field.
Orientation diversity and inclusion
Session 4 department
and induction
Building respectful Key findings inform
By people, community,
relationships program design and content
diversity and inclusion
department.
Teamwork, the pledge Program moderation review meetings.
and football skills.
review Analyse data and provide
Participants feedback for continuous
Pre and post assessments. improvement.
Teachers
Feedback form and interview
post program.
Facilitators
Summative feedback,
Co-facilitator Post session self-assessment,
induction and fortnightly, debrief
and review of session and
training process self-assessment of
Context training performance.
Content training
Dry run
Wet run
Ongoing mentoring
and coaching
By people, community,
diversity and inclusion
department.
16 Blues Foundation Blues Foundation 17
Co-facilitator
recruitment
La Trobe University involvement and relationship
The exclusive partnership between Carlton FC and
La Trobe University focuses on conducting collaborative
research in sport science, providing La Trobe students with
a range of unique experiences to improve their employability,
supporting the professional development of Carlton’s
employees, and delivering school and community
outreach programs.
Recruitment stages
The La Trobe University students that will assist in the
co-facilitation of the Carlton Respects Community Education
Program are a selection of the highest achieving third-year
students studying a Bachelor of Business (Sports Management).
1. 2. 3.
Job advertisement
Advertised through
Screening Orientation/Induction
Interviews conducted by Orientation to Carlton FC
La Trobe University. Community, Diversity and staff and facilities.
Applications directed Inclusion Department.
Expectations and values
to Carlton FC. workshop.
Induction into Carlton
Respects Community
Education Program.
18 Blues Foundation Blues Foundation 19Co-facilitator
guidance and quality
assurance process
Recruited co-facilitators are required to attend a variety of Successful completion of the process involves assessment
training sessions to fully equip themselves with the correct skills of skills, knowledge and quality to enable the co-facilitator
and content knowledge of the Carlton Respects Community to be a ‘community educator’ for the Carlton Respects
Education Program. Community Education Program.
Five.
One. Two. Three. Four.
Context training Content training Dry run Wet run
•Facilitated by •Facilitated by People, •Opportunity for •Assessors observe
external educator. Community, Diversity and co-facilitator to initial sessions and
Inclusion Department. practice skills and provide further coaching
•Comprehensive training
content knowledge in a and mentoring.
equipping community •Comprehensive training
supportive environment.
Benefits of
outreach team with precise of the program content
skillset required when of the Carlton Respects •Assessor from People,
delivering the program. Community Education Community, Diversity
Program. and Inclusion Department
•Introduction to the issues
provides coaching
and preventative measures
and mentoring.
of family violence and
sexual assault.
•Understanding of how
induction
to respond to disclosures
of violence.
•Recruited co-facilitators •Co-facilitators are •Assessment and review
are trained and successfully able to processes collaborates
developed to become meet key deliverables all stakeholders of
a member of the of the Carlton Respects the program.
Community Education Community Education
Programs Team (CEPT). Program.
20 Blues Foundation Blues Foundation 21Carlton Respects
Community Education
Program content
The program comprises four sessions,
conducted once a week for four weeks.
Session 1: Session 2: Session 3: Session 4:
Understanding Challenging gender Gender-based Building respectful
your values stereotypes harassment relationships
Description: Description: Description: Description:
The purpose of this topic is to highlight the importance The purpose of this topic is to raise awareness around The purpose of this topic is to introduce that harassment T he purpose of this topic is to incorporate teamwork
of having values and a sense of belonging. gender equality and highlight the fact that men and women can occur in many ways, and that simple acts of kindness with their everyday lives, highlighting the importance
can do the same jobs as men based on skill set not gender. can be used to provide positive peer support. and benefits of working in a team environment.
By the end of the session, participants will be able to:
By the end of the session, participants will be able to: By the end of the session, participants will be able to: By the end of the session, participants will be able to:
•Understand that using values in everyday life can
help us make better decisions. •Challenge gender stereotypes. •Understand that violence has many forms, •Identify the characteristics of a strong working team.
including physical, psychological, verbal and sexual,
•Understand that creating a sense of belonging •Correctly execute a kick whilst incorporating equality •Football skill: teamwork game – correctly execute all
which can occur in any relationship setting.
in the community contributes to a healthier society. in football activities. skills under pressure whilst incorporating teamwork
and respect towards others.
•Correctly execute a handball while incorporating
both values and sense of belonging.
Participants will explore and discuss: Participants will explore and discuss: Participants will explore and discuss: Participants will explore and discuss:
Values: Students will explore and discuss what values are Family Feud: Students will participate in an engaging Gender-based violence: In this activity, students Positive/Negative teammate: In this activity, students
important to them and why. Students will work together to align game of Family Feud which will highlight the use of stereotypes will discuss different forms of violence and how it occurs will work together in groups to identify the characteristics
a value with an action they would use in everyday life. in the community in everyday life. in their everyday lives. of positive and negative teammates.
Sense of belonging: Students will explore ways to create Draw the occupation: In this activity, students will be Football: Students will be participating in the outdoor Teamwork: Students will be required to work as a team
a sense of belonging and the benefits it can have on asked to challenge gender stereotypes in the community. component which aims to promote a respectful playing to build the tallest tower using only blue tack and toothpicks.
individuals and the community. field for all. Facilitators will be rewarding the teams that show great
Kicking: Students will be given the tools to correctly execute
Handball: Students will be participating in the outdoor communication skills and show a good understanding
a drop punt. Once the students have practised the technique, Please note: This session is optional for schools.
component which consists of a handball activity. This activity of values required in a team situation. This will help identify
they will move into a kicking game that will incorporate both
will incorporate both values and sense of belonging which will the teams who have worked collectively to build their tower.
the football component with teamwork and values.
be shown through the student’s actions towards one another. The pledge: Students will write a pledge of which they will
This will display their understanding of the session. try to live by as well as identify an action that they will do to
fulfil their desired pledge.
Modified football: Students will participate in the outdoor
activity which is modified football. Students will be watched
carefully to see if they display their understanding of sense
of belonging and gender stereotypes by incorporating what
they have learnt.
22 Blues Foundation Blues Foundation 23Program delivery
and review
Four Quarters Target Group
Delivery, Review and Analysis Years 7 and 8 secondary school students
in the northern corridor.
The Carlton Respects Community Education Program
is split into four quarters to divide each phase of review
and analysis. This is conducted by the People, Community,
Diversity and Inclusion Department.
First Quarter Second Quarter Third Quarter Fourth Quarter
Build on program content using collated information Deliver program in schools. Deliver program in schools. Collation and analysis of all participants,
collected throughout previous year. schools, and facilitators feedback.
Collect formative feedback through weekly Collect formative feedback through weekly
Educate co-facilitators on content delivered. evaluations by the participants, the schools evaluations by the participants, the schools Review of participant pre and post assessment.
and facilitators. and the facilitators.
Confirm booking requests with schools. Review program content.
Collect summative feedback Collect summative feedback
Production of annual report.
at conclusion of program from participants, at conclusion of program from participants,
schools and facilitators. schools, and facilitators. Begin booking schools for following school year.
Begin collating information from
Quarter 2 schools.
24 Blues Foundation Blues Foundation 25Program reach
Schools Face-to-face hours Classes Co-facilitation model
7 199 53 495 15
1,330
Hours of training and mentoring delivered face-to-face Trained community educators
Students
26 Blues Foundation Blues Foundation 27Program impact
Overall program
Carlton Football Club commissioned La Trobe University’s “ It is the finding of this evaluation that the Carlton Respects
Centre for Sport and Social Impact to evaluate the education program is achieving its goal of using a values-
three-session Carlton Respects Community Education Program. based leadership program to build respectful relationships,
The goal of Carlton Respects is to use values-based promote respect and equality and challenge gender
leadership to build respectful relationships, promote respect stereotypes in order to contribute to preventing violence
effectiveness
and equality and challenge gender stereotypes, in order against women and girls. Furthermore, it is demonstrating
to contribute to preventing violence against women and girls. that it is based on a sound premise, that is, that respect
and being a team player are important values upon which
The program is based on the premise that a respectful
to base equality and respectful relationships education”.
team player:
La Trobe University
•Respects themselves and others.
•Shows empathy to others.
•Helps out those who are struggling. 1 - Not at all effective
•Knows that winning is not the most important thing 5 - Neither effective or ineffective
in sport and in life. 10 - Extremely effective
(Centre of Sport for Social Impact 2018, p.17)
80% Students enjoyed the 86% Students enjoyed the 74% Teachers considered 65% Teachers reported
classroom activities. outdoor activities. the program effective. students had increased
their empathy for others,
helping behaviours.
39%
18%
18%
11%
0%
0%
0%
7%
4%
4%
94% 8% 10% 89%
Teachers thought the Increase in students who Increase in students who Teachers agreed that the 1 2 3 4 5 6 7 8 9 10
Carlton Respects program strongly agreed that you strongly agreed that you Carlton Respects program
engaged the students. are respected when you felt are respected when people provided a useful adjunct to
you are treated as an equal. look up to you. the schools’ program.
28 Blues Foundation Blues Foundation 29What the teachers
are saying
“It gives students an idea of how a “We believe it is “ The Carlton Respects Program has benefited our students
in all aspects of life. The key message received by all students
professional football club builds on values important that they
throughout the program was that they are all equal and
deserve the same opportunities no matter their background
or circumstances.
and respect in order to form a positive (students and teachers) Students are more accepting of each other in class and out
environment. It also gives students the see and learn about in the yard. Gender equality has played a major part in this.
It is important to continue participating in the program each
opportunity to understand about gender respectful relationships year as we are able to send the same message every year
to our Year 7 students coming into the school.”
stereotypes with positives reinforcement so that we can break Teacher, Lalor Secondary College
from the AFLW.” this cycle.”
Teacher, William Ruthven Secondary College Teacher, Mill Park Secondary College
“ Through theoretical “ It has enabled students “ The Carlton Respects “ Students have gained “Students really do think “ The benefits have included “ Due to its success, “ It’s important we continue
and practical examples to understand how building program has allowed knowledge of support about their actions before an enriching, hands-on we have now joined a pilot to break down barriers
students have been respectful relationships students to develop services available committing now. We are program delivered by school collective with the and work hard to eradicate
able to demonstrate is a key player not only understandings on values, to them should they seeing a shift to viewing pillars of the community. Education Department, stereotypes, we need to
teamwork skills and in their lives but in society strengths and stereotypes need to access them.” people as people and Carlton has delivered forming the Respectful arm our youth with the
work on developing as a whole.” as well and negative and working hard to break the most recent research Relationships committee. tools to view people as
Teacher,
positive relationships positive relationships.” down double-standards to run the program and Here we are working to people irrespective of their
William Ruthven
in school situations.” and stereotypes.” the students have really implement a five-year plan race, colour, sex, gender
Secondary College
enjoyed having the added and blueprint for a or religion. These thought
bonus of AFLW players whole-school approach processes must be innate
and the senior coach to effective management and we will work with
visit the school.” of the issue.” Carlton each year until
that’s achieved.”
Teacher,
Thornbury High School
30 Blues Foundation Blues Foundation 31Evaluation
methodology
Over the course of the year, feedback will be collated
with the assistance of the participants of the program,
schools, facilitators and co-facilitators.
Feedback and assessments completed by participants,
schools, facilitators and co-facilitators will be collated and
used to establish continuous improvements in the program.
Participants
To complete pre-and-post
program assessments to
identify effectiveness To provide formative
of the program. feedback on the content
delivered, activities
Carlton FC conducted and any areas
To take key findings of improvement.
to program design and
content moderation
review meetings.
Teachers
To complete a feedback
form at the conclusion
of each session.
Analysis of data
and feedback for
Evaluation
continuous
improvement. Cycle
To complete
summative feedback
questions.
To undertake
post-session
self assessments.
To review the
effectiveness of the
Co-facilitators
program with the Carlton FC
To meet with People,
People, Community,
Community, Diversity
Diversity and
and Inclusion Department
Inclusion Department.
facilitating fortnightly
debrief sessions.
32 Blues Foundation Blues Foundation 33Carlton Respects Key messages
Awareness raising
campaigns
The Pledge One.
To ensure Carlton FC As a club, we want
is a genuine leader in to encourage the
equality and respect. strengthening of
positive, equal and
respectful relationships.
The Club’s determination to raise awareness around Our campaigns embrace increasing awareness around Two. Three. Four. Five.
gender equality and the different forms of violence against the prevention of violence against women and connecting
e have a role to
W The Club will play its part We want to create The Club is realistic that
women, is a critical component in the prevention of violence the community to support services. The increase of knowledge
play in educating and in educating and promoting a sense of belonging, we can’t completely
against women. Campaigning is an important primary aims to improve attitudes towards gender equality and gives
challenging gender positive, equal and not just at the Club, but in ‘eliminate’ family violence,
prevention strategy. power to positive behaviours and respectful relationships.
stereotypes and roles. respectful relationships. the broader community. but we can play our role in
Our local and national campaigns aim to heighten awareness, Carlton FC is committed to influencing and supporting raising awareness about its
which is an initial stage to changing attitudes and behaviours changes to individuals, interpersonal communications, prevalence in society.
that perpetuates or condones the various forms of violence through communities, as well as within broader society.
against women.
34 Blues Foundation Blues Foundation 352017
Carlton
Respects Carlton FC urged everyone to sport their own touch
of orange and join the Club to promote gender equality
Media Coverage
Game
Australian Traffic Control – Messages
for the prevention of violence against women.
Fox Footy Podcast – Interview
Taking on the Western Bulldogs in Round 17 at the MCG,
the players bucked tradition and ran out in orange socks Fox Sports – News Article
in support of the Carlton Respects campaign. AFL 360 – Interview
Members and supporters were invited to pledge their support SEN – CEO Interview
for respect and equality by signing their names on the Club’s
orange 3D monogram before the game. Official AFL Record.
The monogram, displayed at the Club was signed by both Australian Traffic Control supported the AFL Carlton Respects
AFL and AFLW players, as well as club staff and Carlton fans. campaign with a total of 55 community messages across the
following commercial stations:
“ Sport settings have enormous potential to
encourage social change and prevent violence KIIS101.1 3AW NEWS
against women by creating inclusive, equitable, GOLD 104.3 MEL CLASSIC ROCK 1377
healthy and safe environments for men and
women, boys and girls.” FOXFM 3MP NEWS
Mary Barry, Our Watch Chief Executive Officer 3MMM SEN 1116
3MMM NEWS SEN NEWS
3AW SEN SPORT
35,000
Game-day attendance
390,000
TV viewership
36 Blues Foundation Blues Foundation 37Carlton v
Western
Bulldogs
49,806
People reached through Facebook
70,000
Our men’s and women’s
teams join together to show
their collaborative support
for Carlton Respects.
Viewed nationally
Sam Docherty and Tarang Chawla
interview on AFL 360.
38 Blues Foundation Blues Foundation 39Embedding
Gender
Equality
It is possible to prevent violence
against women before it occurs.
Blues Foundation Carlton Respects
Ambassador Kristy McKellar
speaks about her involvement 1,069 video 2017
Tarang Chawla,
121,510 40,939 52,425
with the Blues Foundation
Total views Carlton Respects Facebook people reached Facebook views Total views
in the lead-up to our annual
Ambassador, tells his
Carlton Respects game.
story to a selection of
players after training.
Appendix 1. Provides
analysis for AFL Carlton
Respects social media.
40 Blues Foundation Blues Foundation 41Carlton Respects
Carlton President’s Club
by Virgin Australia
“ Thanks for yesterday, I enjoyed the opportunity to catch up
and to see how Carlton FC is progressing the work. I also
enjoyed the opportunity to catch up with Mary, Kate, Terang,
Darcy and Lauren too! Well done to you, I can see how much
Celebrating
work you are doing in quite different/unique circumstances.
To have a room of 500 people (many of whom are very
influential) listening respectfully to the information being
shared is a great indicator that you are on track.”
Patty Kinnersly
women and
Director, Practice Leadership
Our Watch (2017)
driving gender
equality 3 5
1. Tarang Chawla, Carlton Respects Ambassador and guest
speaker, tells his story about the importance of this cause
and why it is so close to his family and himself.
2. Orange is the colour designated by the UN’s UNiTE
to End Violence against Women campaign.
3. Kate Jenkins, board member of Carlton FC and Federal
Sex Discrimination Commissioner, addresses the audience.
4. AFLW supporting the cause, Carlton forward
Darcy Vescio with Tarang Chawla.
2 5. Carlton Respects Carlton President’s Club
by Virgin Australia.
1
42 Blues Foundation 4 Blues Foundation 43#Carlton
Respects
16 Days of Activism
#MoreThanASpectator
The Club’s eight
departments committed
to a pledge which was
showcased on the front
doors of the Club. The 16 Days campaign driven by Carlton FC coincided To mark the beginning of the 16 days, Carlton FC held
with the global 16 Days of Activism campaign. a whole-of-club morning tea including players and staff,
as well as Blues Foundation corporate donors of
Commencing on International Day for the Elimination of
Carlton Respects program. The morning tea was hosted
Violence Against Women (25 November) and concluding on
by Master of Ceremonies Shelley Ware.
International Human Rights Day (10 December), the campaign
utilises the colour ‘orange’ as a symbol of a future free from Patty Kinnersly, Director, Practice Leadership from Our Watch,
violence against women and girls. was the guest speaker and talked on the importance of sport’s
role in promoting gender equality. She also played a video
Orange is the colour designated by the UN’s UNiTE
titled ‘More Than A Spectator.’
to support its End Violence Against Women campaign.
#MoreThanASpectator is intended to encourage people
to do their part to stop the harmful attitudes and behaviours
that drive violence against women.
44 Blues Foundation Blues Foundation 45Madeline Keryk Follow
@madskeryk
Tegan Higginbotham
@TeganMH
Follow Ending violence against women starts
It was great to be with @CarltonFC as with gender equality. These Game Changers
the Blues Foundation ambassador to
launch their 16 Days of Activism campaign.
I have made a pledge to gender equality are breaking down gender stereotypes
to prevent violence against women,
you can too at bit.ly/2AOCX1U
#CarltonRespects #MoreThanASpectactor #MoreThanASpectactor #CarltonRespects
#16days @OurWatchAus @CarltonFC
When you hear that joke.
When he makes that comment.
When you see her being disrespected.
Be more than a spectator.
- Our Watch video
46 Blues Foundation Blues Foundation 472018 AFLW inaugural
Carlton Respects game
Without their game
The match between Fans were encouraged
Carlton Respects video
Carlton’s Game Changers to wear a touch of orange
and Melbourne Football to the match, along with 53,660 people reached
Club marked the first AFLW navy blue, to help promote 18,177 video views
changers, our Game
Carlton Respects game. gender equality for the
prevention of violence
The AFLW Carlton Respects Website
against women.
campaign focused on our
players selecting their own Fans also helped AFLW match-day guide
Changers wouldn’t be
game changers, spread the message 2,055 page views
who removed gender by using the hashtags
stereotypes to help them #MoreThanASpectator
reach their goals. and #CarltonRespects
on social media
who they are today.
48 Blues Foundation Blues Foundation 49Mainstream
media reach
The momentum of the campaign extended through multiple
mainstream media channels, gathering publicity across:
ABC Grandstand AFLW press conference afl.com.au Broadcast (Ch 7)
ABC Grandstand (national) with Breann Moody The weekly AFLW press conference with Breann Moody afl.com.au with Breann Moody With talent branding
Broadcast (Fox Footy) Ch 9 AFL Footy Show Ch 9 AFLW Footy Show FOX FM
With talent branding The AFL Footy Show with Tayla Harris, Sarah Hosking, Ch 9 AFLW Footy Show (Sunday) with Bri Davey Carrie Bickmore and Tommy Little with Sarah Hosking
Breann Moody and Chris Judd
Herald Sun Outer Sanctum podcast Racing luncheon racing.com.au
Herald Sun Confidential with Nicola Stevens, Alison Downie, The Outer Sanctum podcast with Sarah and Jess Hosking (7, 9, 10, Fox Footy) – Breann Moody racing.com.au with Breann Moody
Georgia Gee and Jess Hosking
Herald Sun interview with Brianna Davey
Herald Sun Super Saturday photo with Breann Moody
Appendix 2. Provides analysis for AFLW
Carlton Respects Social Media Channels.
50 Blues Foundation Blues Foundation 51Recognition of
Carlton’s work
UN Women National
Visy Blue Skies Committee Australia
In 2017 Visy Blue Skies was a series of four workshops The Club’s work in gender equality for the prevention of
BLUESKIES created to support and educate businesses on the importance violence against women was recognised in December 2017.
of diversity and inclusion (D&I) within the workplace. The UN Women National Committee Australia used the
IS INCLUSION THE GAMECHANGER?
The series was created by Carlton FC in association Blues as a case study at their ‘Taking the first step: Workplace
THIS FOUR-QUARTER WORKSHOP SERIES WILL with experts within the D&I field. Each event incorporated responses to domestic and family violence’. The report launch
GIVE YOU PRACTICAL AND DETAILED ADVICE TO
HELP YOU BUILD AN INCLUSIVE ENVIRONMENT
IN YOUR WORKPLACE.
industry-leading speakers and facilitated workshops event in Sydney highlighted how workplaces can respond
in a safe learning environment. to domestic and family violence.
All success measures were met: Our Watch nominated Carlton FC for its work in this area and
QUARTER 1
WHY INCLUSION? WHY NOW? as a club, we are proud of what we have achieved so far.
HOW TO START THE CONVERSATION 1. Enable Carlton FC corporate networks to start their
Thursday 16th March 1.45pm – 5.30pm
PWC Southbank
journey to gender equality. The report quoted;
Key Note Oration - David Morrison
AO Equality advocate
Speaking panel of sport and industry leaders 2. C
reate a learning environment for Carlton FC “ Sporting organisations have the ear and eye of
Facilitated workshop and learnings.
corporate networks. media, and Carlton Football Club has consciously
taken advantage of its media platform alongside
3. Deliver education with a call to action.
DAVID MORRISON AO, corporate networks to raise awareness about
AUSTRALIAN OF THE YEAR 4. U
se Carlton FC as the case study showcasing domestic and family violence.”
2016 HAS BEEN RECOGNISED the football clubs work in D&I.
INTERNATIONALLY
FOR HIS COMMITMENT “ Sport can help change the story to prevent Taking the first step:
TO GENDER EQUALITY, violence against women… gender equality Workplace responses
DIVERSITY AND INCLUSION. to domestic and UN Women Australia Follow
is the core of the problem and it is the heart @UNWomenAust
family violence
of the solution.” - Our Watch December 2017
BOOKNOW
Limited Seats
Thanks to @QldGovernment
@HousingPlusAU @KonicaMinoltaAu
@CarltonFC for making your
workplaces safer for all employees.
Taking the first step:
TakingTaking
Workplace
Workplace
to domestic
toWe can #EndViolence
the Workplace
first
the step:
first step:
responses
responses
responses
domestic
and and
to domestic
family
and
violence
familyfamily
violence
violence
December 2017
December 2017
December 2017
3:45 PM - 4 Dec 2017 | 3 Retweets - 9 Likes
52 Blues Foundation Blues Foundation 53Male Champions Women’s representation in
leadership across corporate,
administration and sports
of Change Sport management roles.
50%
Carlton FC is a member of Male Champions of Change Sport.
MALE CHAMPIONS OF CHANGE
Each member of the MCC Sport group have a deep personal
SPORT commitment to gender equality and have extensive reach in
PROGRESS REPORT 2017
Australian sport both in their organisation and the community.
MCC Sports priorities is the advancement and involvement
of women in all aspect of sport.
Throughout 2017 Carlton actively and systematically audited
the public face of the Club as part of wider efforts to address
cultures that may, or may appear to exclude women.
Key workplace achievements for Carlton FC in 2017
Advancement of gender equality
•Launched and integrated Carlton’s AFLW team through
Key management personnel
the One Club, Two Teams strategy.
•Achieved gender balance in the Executive team and span
across all staff.
•Completed the Carlton Listens to Women
engagement program.
•Increased women’s membership by 11% in one year.
•Completed the Our Watch Workplace Equality
and Respect in the Workplace program.
•Engaged our corporate partners during the
23% 40% 66% 40%
UN Women 16 Days of Activism to End Gender-Based Senior managers Other managers Non-managers Board members
Violence campaign.
“Workplaces are representative of society.
Research from the Australian National Research
Organisation for Women’s Safety confirms
that societies with greater gender equality and
advancement for women have lower instances
of violence committed against women.”
54 Blues Foundation Blues Foundation 55Your commitment
Your commitment “ The corporate sector has an important role to play in efforts
to corporate social to prevent and end violence against women and girls given
responsibility and that it employs millions of women, and girls and holds vast
sustainability with potential in offering opportunities for the enhancement of
tomorrow’s leaders. gender equality and women’s economic empowerment.”
United Nations Secretary-General’s UNiTE
to End Violence against Women
56 Blues Foundation Blues Foundation 57Your commitment
Change Cultural
the story change
Assisting sport to help change Driving cultural change in the
the story to prevent violence workplace and community needed
against women. to prevent violence against women
and their children.
Prevent violence Promote equity Championing change Ending violence
Supporting a strategic call to action through awareness raising Endorsing and adding gender equality and the prevention Harnessing the role of corporate leaders and key influencers Acknowledging that violence is a matter of concern
activities to extend its reach into more workplaces and the of violence against women to your corporate values and in championing change through your organisation. to women and men alike and that men have an involvement
broader community, to prevent violence against women strategic plans that promote equity and respect across religion, in ending violence against women.
and their children. race, sexuality and ability.
Challenging the cultures
Health and wellbeing
Being actively involved in changing attitudes and challenging
Cultural change Women in leadership
the cultures that can lead to violence. Being part of the effort and the solution to protecting
Driving cultural change in the workplace and community Focusing on respect, the status of women within your the health and wellbeing of young women, men,
needed to prevent violence against women and their children. organisation, the number of women in leadership and the girls and boys.
kinds of policies you have to support women in the workplace.
58 Blues Foundation Blues Foundation 59Outcomes
Increasing visibility
and reach
Sharing learnings
Sharing learnings and
Equipping
Increasing visibility and practical actions from
reach through awareness- leading cultural change Equipping young people
raising campaigns to achieve in organisations in pursuit
different goals related to
preventing violence against
of gender equality for the
prevention of violence
with the practical tools
women, targeting various
audiences and using diverse
against women.
in order to role model
methods to communicate
targeted messages. Increasing positive and respectful
Increasing awareness
on building respectful
behaviours.
relationships,
understanding of value Leveraging Enabling
based leadership and
promotion of respect Schools are leveraging the Enabling school communities
and equality in young learning outcomes of the to build resilience through
people throughout the program into other aspects equality and respectful
northern corridor. of the school curriculum relationships = social impact
investment.
Recognition of
commitment
Recognition of commitment
displayed on Blues
Foundation Online hub,
Carlton FC website,
and by schools.
60 Blues Foundation Blues Foundation 61Appendix 1.
AFL Carlton Respects
social channels
Instagram General public hashtag interaction
Carlton Respects photo
Sam Docherty
2,898 likes
11 comments
Carlton Respects photo
Brianna Davey
1,966 likes
1 comments
Carlton Respects photo
2,020 likes Nick Crockett Amy L Salvatore Giandinoto V Fan 4 LIFE Lenny Moses Sam Landsberger
7 comments Thanks @CarltonFC for Sporting our orange in Great stuff CFC Very important message Footy Family No, they haven’t officially
Carlton Respects photo giving my son Max the support of #CarltonRespects Proud to be a member today respect equality #CarltonRespects. become the Carlton Giants.
Darcy Vescio opportunity to do the #AFLbluesdogs #CarltonRespects for all at the G go blues Instead supporting an
1,718 likes minute with a member #boundbyblue Say no @CarltonFC. @CarltonFC important cause. Eight long
5 comments yesterday #boundbyblue to Violence, full stop. #CarltonRespects sleeves out there
#CarltonRespects. #AFLBluesDogs #CarltonRespects.
Orange socks training photo #BoundByBlue.
2,746 likes
8 comments
Carlton Respects group photo
3,550 likes
10 comments
Carlton Respects wrist band video
9,161 views
2,438 likes
5 comments
Carlton Respects banner
& Guard of Honour photo
3,278 likes
4 comments
Bec Buckley Wheelswordsmith Nakita Dalton Sienna Chance Frocksandslacksvintage Terang Chawla
Lacing up tonight with Together we can make Supporting violence R E S P E C T #carltonfc Game day. Breaking Well done to all involved
touch of orange to support it zero. #AFLbluesdogs against women #bluebaggers #afl #journey from tradition an wearing with #CarltonRespects
@terang_chawla & #CarltonRespects #boundbyblue #respect #respectwomen orange for Carlton Respects @CarltonFC leading
@CarltonFC with the #CarltonRespects @CarltonFC Foundation. What I wore. #PVA in @AFL. Sad to lose
#CarltonRespects #AFLbluesdogs @carltoncheersquad 1960s navy and white wool to @westernbulldogs.
initiative #BoundByBlue @carltonfootballclub coat, 50s jeans, 60s Italian #NotOneMoreNiki
& orange. #CarltonRespects orange mohair sweater,
#boundbyblue 60s hand knit orange
beret, 60s orange wool
scarf. Go Blues!! #orange
#goblues #carltonrespects
#respect #genderequality
#whatiwore #lovethefooty
#carltonfc #vintage
62 Blues Foundation Blues Foundation 63Appendix 2.
AFLW Carlton Respects
social channels
Facebook Instagram
Post 1 (Orange socks) Post 1 (Orange socks video)
39,247 people reached 23,112 people reached
366 reactions, comments & shares 1265 likes
1266 post clicks 3 comments
Post 2 (Catch the Kick) Post 2 (Catch the Kick)
5,699 people reached 24,924 people reached
40 reactions, comments & shares 877 likes
96 post clicks 4 comments
Post 3 (Game Changers update) Post 3 (Match day info)
22,466 people reached 32,511 people reached
5,650 video views 1882 likes
98 reactions, comments & shares 3 comments
798 post clicks
Post 4 (Orange socks)
Post 4 (Carlton Respects AFLW video) 28,712 people reached
53,660 people reached 1,222 likes
18,177 video views 5 comments
685 reactions, comments & shares
3,344 post clicks Website
Twitter AFLW match-day guide – 2055 page views
Carlton Respects 2018 – 497 page views
Post 1 (Orange socks photo)
3,945 impressions
250 total engagements
Post 2 (Match-day info)
8,567 impressions
306 total engagements
Post 3 (Game Changers update)
5,372 impressions
986
184 total engagements
Post 4 (Orange socks at training)
5,271 impressions
950 media views
170 total engagements
Post 5 (Carlton Respects AFLW)
14,583 impressions
2,607 media views
290 total engagements
64 Blues Foundation Blues Foundation 65You can also read
