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GET
READY
International
Bachelor’s and Master’s
programmes 2021
TOP-ranked
in the Financial
Times Rankings
Grüezi & Hello
Dear Prospective Students Prof. Dr. Bernhard Ehrenzeller
President
3
Your university years will be one of the most As our student, you will have ample opportu-
exciting and challenging times of your life. As nity to take on responsibility and develop your
President of the University of St.Gallen, I feel own ideas. On the one hand, our innovative
honored that you intend to spend this chapter teaching formats provide you with practical
of your life with us! What can you expect? experience. On the other hand, around 120
student associations and clubs are waiting for
We are guided by our vision: «As a leading you to invest your energies in our dynamic
business university we set global standards campus community.
for research and teaching by promoting inte-
grative thought, responsible action and an Our present is already digital – to handle our
entrepreneurial spirit of innovation in business future, you will need corresponding skills.
and society.» Whatever programme you focus New technologies are part of our curriculum,
on, your studies will be interdisciplinary. but we also value personal encounters and
By taking classes in social sciences and the in-class debates. This way we truly learn with
humanities, you will not only broaden your and from each other.
horizon, but also sharpen your understanding
of the complexity of today’s challenges. I look forward to meeting you soon on our
campus, and I wish you the very best for your
studies!
“As a leading business university we set
global standards for research and teaching by
promoting integrative thought, responsible
action and an entrepreneurial spirit of
innovation in business and society.”
Facts and figures
1898 200
Foundation Partner universities
for exchange semesters
8872
Students 42
Institutes and research centres
3335
Employees 4 out of 5
Bachelor’s and Master’s
109 students have a regular job
Full professors before graduation
Students’ origins > 90%
70% Switzerland of all graduates would
25% Europe choose the HSG again
3% Asia / Pacific
2% America
5 Rankings Financial Times Masters in Management Ranking: • 1st place worldwide with the Master in Strategy and International Management Financial Times Masters in Finance Ranking: • 6th place worldwide with the Master in Banking and Finance Financial Times European Business School Ranking: • 4th place The Economist Masters in Management Ranking: • 2nd place worldwide with the Master in Strategy and International Management Handelsblatt / Wirtschaftswoche Ranking: • Business Research (Wirtschaftswoche): 1st place in German-speaking Europe • Economics Research (Handelsblatt): 10th place in German-speaking Europe rankings.unisg.ch Accreditations / Networks
7
What’s your goal?
The University of St.Gallen does not only
provide students with purely specialist
knowledge, but also with the conditions
for personal development.
Think about the personal profile you
would like to establish on the strength of
your interests and skills. Then configure
your studies accordingly and plan your
course. For this purpose, we do not only
offer you various electives for specialisa-
tion but, in contextual studies, also further
options such as several foreign languages.
Our students can spend an exchange
semester at approx. 200 partner universi-
ties worldwide. Besides, they can get
involved in 120 student associations or
participate in the coaching and mentoring
programmes.
You have a goal.
This is where you start.
Base your future
on a solid
foundation.
10 Switzerland / St.Gallen
14 Student life
16 Formalities before your studies
18 Expenses and income
20 Leisure and recreation
22 Degree course architecture
25 Tuitions fees and scholarships
9
Facts & Figures
Switzerland 8.5 m
Highest point:
Dufourspitze 4,634 m
Lowest point:
Lake Maggiore 193 m
Bern Summer:
24° Max | 13° Min
Winter:
4° Max | -3 ° Min
41,285 km2 158 sunny days / year
Foreign population (2019):
Total (100.0 %): 2,096,182 Americas (3.7 %): 76,837
Europe (85.8 %): 1,797,809 Asia (6.2 %): 129,356
Africa (4.1 %): 86,803 Oceania (0.2 %): 3,613
4
Official languages
CHF
1 CHF = 1.02 $
#5
The Global
#1
Job security
•German •French 1 CHF = 0.94 € Competitiveness worldwide
•Italian •Romansh Report 2019
2.9% #12 7,121
Unemployment rate Safest km of ski runs
countries in
the worldStudent life 11
Facts & Figures
St.Gallen
St.Gallen
Zurich
Basel 2 h
79,000 International
Zurich 1h Airport
(1 hour by train)
Lucerne 2 h
Bern 2 h 12 bus lines
39.4 km2
St.Moritz 3:30 h
International A1 motorway links
Geneva 4 h train station to major Swiss cities
Age groups St.Gallen trivia From HSG to...
5 612: the Irish monk Gallus Old Town: 500 m
1 4
established a hermitage
by the river Steinach Textile Museum: 1 km
1438: first mention of the Abbey District: 900 m
3 Bratwurst in the “Statuten
der Metzgerzunft St.Gallen” Peter and Paul Wildlife Park: 3 km
2
1779: foundation of Three Ponds: 3 km
1. 0-19 years old: 17.4% Schützengarten, the oldest
brewery in Switzerland Lake Constance: 11 km
2. 20-39 years old: 35.3%
1879: FC St.Gallen is Säntis mountain: 32 km
3. 40-64 years old: 30.3% the oldest football club
in mainland Europe
4. 65-79 years old: 11.6%
1910: the world’s most
5. 80+ years old: 5.4% important embroidery
producer and exporterSt.Gallen –
your place between the
mountain and the lake
St.Gallen has a great deal to offer its approx.
80,000 inhabitants: a historically valuable old
town with a great number of shops, street
cafes, restaurants, bars and clubs. The abbey
district with the baroque cathedral and the
abbey library is even a UNESCO World Her-
itage Site. But the cultural highlights with
the Open Air festival, performances in the
city theatre and the concert hall, and at the
St.Gallen festivals, as well as exhibitions in
museums and private galleries are also
impressive.
St.Gallen’s location between the Alps and
Lake Constance also provides ideal opportu-
nities in the vicinity for various leisure and
sports activities. The natural swimming
pools known as the “Three Ponds” are only
a few minutes’ walk from the town centre.
Life in St.Gallen
We do not provide student accommodation.
Students share flats or rent their own apart-
ment (from CHF 500/650 per month). Rooms
can be found on the facebook-page "Sharing
is Caring University of St.Gallen (HSG)".
facebook.comStudent life 13
Living on Campus... Campus Art and culture Restaurant The campus of the University of St.Gallen The campus is also a place of culture and art: Our Mensa restaurant is a compact facility on the Rosenberg. works by artists such as Arp, Miró, Giacometti offers good-value meals Its modern infrastructure supports our and Richter can be found in and around the from CHF 7.00. There is students in their individual and collective buildings designed by the architects Walter also a pasta bar and two learning efforts. M. Förderer and Bruno Gerosa. cafeterias.
Student life 15
...and in the city.
City TheCo
One of the features of the extremely beautiful and historical The Coworking Space at the heart of St.Gallen is a
old town of St.Gallen is the abbey district around the cooperation between the University and the Student
monastery, with its library, a UNESCO World Heritage Union. The many spots off the campus are an invitation
site. St.Gallen is not just famous for the OLMA trade fair to learn and linger. Its own cafe features specialities
and the Open Air festival, but also offers, through its and hand-roasted coffee from St.Gallen.
countless local city festivals, a colourful student lifestyle. theco.shsg.ch
And if it's nature you're after, then it's not far to Lake
Constance or the Alpstein, in the Appenzell.
Sports
Unisport offers our students
more than 60 different
sports activities.
sport.unisg.chStudent life 17
Formalities before your studies
The visa process Health insurance
Most students who come to Switzerland Various items of information about
must obtain a visa prior to entering the moving to St.Gallen and about health
country. It may take several months for a insurance schemes for international stu-
visa to be issued. Please contact the Swiss dents can be found on the website of the
Embassy in your home country at an early city of St.Gallen. Students are required to
stage to find out about the relevant proce- take out Swiss health insurance unless the
dures and documents to be submitted. Swiss authorities accept their original one.
In most cases students must prove that they Costs start at around CHF 100 per month.
have sufficient financial means to fund their stadt.sg.ch
stay in Switzerland. Therefore they will
have to transfer money (currently CHF
24,000) into a Swiss bank account and sub-
mit the bank statement with the other docu-
ments to the embassy to obtain the visa.
Please note that you will need this amount
during the first year, and make sure that
you can finance the following years as well.
eda.admin.ch
Entry and residence
The Admission and Crediting Office assists
international students with information
regarding entry into Switzerland and
residence:
admissions.unisg.chStudent life 19
Expenses and income
Cost of living as early as possible (exchange@unisg.ch).
Students’ living costs vary according to The Student Union provides more informa-
their lifestyles. On average, our students’ tion on the housing market on its website:
annual overall expenses amount to approx. shsg.ch
CHF 30,000.
Money-earning opportunities
Accommodation International students can apply to work
We do not offer on-campus housing. Gener- 15 hours a week and full-time during the
ally, students share an apartment or rent a breaks. The average hourly wage for
small one. If students share an apartment, students is around CHF 25–35. The HSG
they can obtain a single bedroom from and its institutes are always looking for
CHF 500 upwards per month. Rents for students to work on some projects or do
small private studios range from CHF 650 regular work. It is customary for a relatively
upwards per month. The HSG’s Student high percentage of students to work at the
Mobility offers a limited number of rooms University. Information for international
in a student residence against a brokerage students can be found at:
fee. Interested students should contact us my.hsgcareer.ch
Monthly expenses International International
Bachelor’s Master’s
students students
Accommodation (rent plus utilities) 710 710
Food 400 400
Communication (telephone, internet, TV, radio) 70 70
Tuition fees and study-related expenses 601 634
Transport (public and private) 140 140
Health (health insurance, medication, visits to doctors) 200 200
Clothing 110 110
Leisure activities (sports, culture, holidays) 140 140
Other (insurance, taxes, gifts . . . ) 110 110
Total Expenses Swiss franc (CHF) 2,481 2,514
Source: Swiss Federal Statistical Office (2017)Student life 21
Leisure and recreation
Travelling
In Switzerland, travelling by public trans-
port is very convenient and is encouraged.
Students are advised to obtain the Swiss
Federal Railway half-fare card in order to
save 50% on all tickets. It is available for
CHF 185 and valid for one year.
sbb.ch
Sports and leisure activities
To keep body and mind in balance, the
University provides a gym, weights rooms,
football pitch, tennis and basketball courts.
The University’s attractive location between
Lake Constance and the Alps makes St.Gal-
len an ideal setting for all kinds of leisure
activities, such as rock-climbing and sailing.
The so-called “Three Ponds” are only a few
minutes’ walk from the city centre: the three
small lakes on a hill on the outskirts of the
city serve as public swimming pools in the
summer and as ice rinks during cold win-
ters. The Peter and Paul Wildlife Park is sit-
uated near the University and is popular
with students who want to go running or
walking.
sport.unisg.chDegree course architecture
Studying at the University of St.Gallen Core Studies
Intellectual skills, an integrative view, flexibility, responsi- The core studies part of the curriculum at the University of
bility and intercultural qualifications are of ever-increasing St.Gallen consist of compulsory subjects, core electives and
importance today. To ensure that our students are able to electives, as well as the Bachelor’s or Master’s thesis.
acquire these skills, we provide a unique degree course
architecture at the HSG. This structure creates conditions The compulsory subjects convey the basics of the programme
that foster our students’ academic and personal develop- chosen by the student. Core electives consist of a wide range
ment. of programme-specific courses. Courses of other programmes
are also open to students as electives. The extensive range
of core electives and electives enables students to focus on
issues which are of particular interest to them. In this way,
they are able to create an individual profile in addition to their
chosen major, which will support them in the realisation of
their professional and personal goals.
Core Studies Contextual Studies
Classroom Study / Independent Study
Master of Arts HSG
M.A. HSG Compulsory Core Electives / Master’s Areas of
Skills
Subjects Electives Thesis Concentration
Master’s Programme (1.5 –2 years)
Bachelor of Arts HSG
B.A. HSG Compulsory Core Electives / Bachelor’s Areas of Skills &
Subjects Electives Thesis Concentration Languages
Subsequent Majors (2 years)
Assessment Year (1 year)
Compulsory Core Cultural & Social Skills &
Subjects Electives Sciences LanguagesStudent life 23
Contextual Studies Classroom Study and Independent Study
A particular feature of the HSG degree structure is that stu- The University makes a deliberate use of various ways to
dents complement their core studies courses with courses transmit knowledge to students. Classroom study allows
offered in contextual studies. In contextual studies the students to have face-to-face interactions with teachers in
specialist knowledge, e.g. in economics or law, is put into lessons, exercises and seminars where the subject matter
a social, historical and cultural context. Our students learn is communicated by the teacher. This traditional form of
that economic decisions are always embedded in general education is used when it can help students to understand
societal, cultural and historical conditions and must there- the subject matter more easily and more quickly.
fore be viewed from an integrative angle. Students are thus
educated to become people who are aware of their social A further form of education used at HSG is students'
responsibility and will be in a position later in life to act independent study. Students learn on their own or in
in a flexible, responsible and sustainable manner. small groups, using various resources, among which are
technical aids. To support students' independent learning,
After an introduction to the disciplines of history, philo- special scripts and exercise problems with solutions, and
sophy, psychology and sociology in the Assessment Year, texts from journals or textbooks are made available with the
contextual studies undertaken during further undergradu- relevant questions, and virtual teaching events of various
ate studies and at the Master's level enable students to types are offered. Students then meet their teachers in small
study certain areas with a multidisciplinary approach in groups in order to discuss what they have learned and to
more depth: media, cultures, history, society, responsibility, ask questions. In independent studies, our students hone
creativity, law and technologies. These eight areas of con- their ability to acquire knowledge on their own. The advan-
centration provide students with an opportunity to acquire tage is that they are free to schedule their learning time
more detailed qualifications, which are also documented themselves. In addition, they don't depend on any specific
in the diploma supplement. location. However, independent study require a certain
degree of discipline and motivation.
Alternatively, students can thematically combine one or
two seminars from contextual studies with one of the core Bachelor’s level
courses they have already completed and thereby achieve Assessment Year
an intensively supervised and innovative synthesis in a Undergraduate studies at the University of St.Gallen are
portfolio course. Courses in Skills and Languages, for organised into two consecutive stages: Assessment Year
example, include rhetoric, programming and a great and studies in a student's chosen academic major. In the
number of languages for Bachelor’s students. Assessment Year, all students attend virtually the same
courses. They must complete the Assessment Year success-
fully in order to continue their undergraduate studies.
They can choose to complete the Assessment Year as a
whole either in German or in English.In the Assessment Year, we introduce our students to the Teaching and research:
requirements of studying. We familiarise them with the a symbiosis of theory and practice
foundations of their disciplines and of academic work. Our students are taught by 109 professors, 73 assistant
They learn to acquire knowledge from specialist literature professors, 36 senior lecturers and 565 lecturers. Besides
on their own. In addition, they begin to deal with issues teaching, many faculty members also work at the HSG’s
raised in academic and social discussions in an inter- 42 institutes, research institutes and centres, where they
disciplinary manner. engage in research on topical academic issues. At the same
time, they cultivate contacts with trade and industry
Academic majors partners, as well as the legal and political sectors. These
After the Assessment Year, students choose a major for activities, rooted both in academia and practice, ensure
their Bachelor’s degree. We offer majors in Business that our faculty members are always up to date and able
Administration, Economics, International Affairs, Law, to pass on their knowledge to students in their lectures.
Law and Economics and Computer Science (from Autumn
Semester 2022). The University of St.Gallen runs seven schools: the School
The two majors in Law and in Law and Economics are of Management, the School of Finance, the School of Eco-
taught in German. The majors in Business Administration, nomics and Political Science, the Law School, the School of
Economics and International Affairs can be studied in a Humanities and Social Sciences, the School of Medicine and
flexible mixture of English and German. Students of these the School of Computer Science. The schools ensure the
bilingual majors have to earn at least nine or twelve credits pursuit of the basic objectives in teaching, research and
in the complementary language before they can obtain executive education.
their Bachelor's degree. unisg.link/schools
The standard duration of undergraduate studies is three
years (two semesters of the Assessment Year and four Executive education
semesters in the chosen major). Our students are then The University of St.Gallen has always seen executive edu-
awarded their first academic degree, the Bachelor of Arts cation as one of its central functions along with providing
HSG. This academic qualification enables them to enter degree education and conducting research. Therefore, HSG
professional life or start their studies at the Master’s level. institutes organise certificate programmes and seminars
in their respective fields.The Executive School of Manage-
Master’s level ment, Technology and Law (ES-HSG) offers an English-
At the more specialist Master’s level, we offer 14 Master’s language full-time and part-time MBA and various part-
programmes in German and English. They provide our time Executive MBAs.
graduates with a clear-cut academic profile and prepare es.unisg.ch
them for demanding tasks in practice and academia. As a
rule, a Master’s degree programme takes three or four
semesters and ends with the award of a Master of Arts
HSG or a Master of Science HSG (Computer Science).Student life 25
Tuition fees and scholarships
Tuition fees Excellence Scholarship
The University of St.Gallen now offers an Excellence Schol-
Application and administrative fee CHF 250 arship in the amount of the tuition fees for international
Tuition fees per semester for international students undergraduates, who have to apply for it before they start
Bachelor’s level CHF 3,129 their studies.
Master’s level CHF 3,329
Starr International
Foundation Scholarship Fund
Scholarships and funds The Starr International Foundation Scholarship Fund is set
Tuition fees are rather low in Switzerland because the aside for highly talented non-German speaking students
Swiss Confederation and the cantons subsidise university with a recognised international Bachelor’s degree who are
education. studying in a Master's programme that is taught in English.
Exceptional students are identified by the Advice Center
Loan and scholarship fund for Study Funding and asked to submit an application.
To ensure financially disadvantaged students are also
able to study at the HSG, we have the loan and scholarship Please check the website of the Advice Center for Study
fund. The fund offers loans and scholarships to students Funding for further information on the above-mentioned
enrolled in the Bachelor’s or Master’s programmes. Addi- or other options.
tionally, international students can be granted a scholarship studyfunding.unisg.ch
that covers the difference between the fees for Swiss and studyfunding@unisg.ch
foreign nationals. The purpose is to support students in
need. To be eligible to apply for either form of aid, stu-
dents must be enrolled for a minimum of one semester.
Applications from first-semester students are reviewed
and assessed in more detail.Choose your
direction.
Bachelor’s level Master’s level
28 Assessment Year 36 Marketing Management
30 Business Administration 40 Accounting and Finance
32 Economics 44 Strategy and International Management
34 International Affairs 48 Banking and Finance
52 Economics
56 Quantitative Economics and Finance
60 International Affairs and Governance
64 International Law
68 Computer ScienceDegree courses 27
Bachelor’s level: Assessment Year
Objectives acquire basic insights into the marketing management of
The Assessment Year is the first year of undergraduate an enterprise, as well as into financial management and
studies. In the course of this clearly structured year, you accounting. In Economics, you will acquire a fundamental
will acquire a wide range of basic knowledge. The broad- knowledge of micro and macroeconomics, while in Law,
ly-oriented subject matter of the Assessment Year will make you will become familiar with Swiss private and constitu-
it easier for you to choose a major after your first year. tional law, and international law in the English-language
Assessment Year.
Structure
Core Studies Contextual Studies
In the Assessment Year, core studies consist of the three Besides core studies, you will also attend courses in
compulsory subjects Business Administration, Economics contextual studies, which consist of skills, cultural and
and Law, as well as of mathematics or law as core electives social sciences and foreign languages. The introductory
(cf. graphic on p. 22). courses in Skills, “Introduction to Academic Writing” and
Core studies allow for the acquisition of basic knowledge. the “Integration Project”, serve to convey and apply fun-
In Business Administration, you will deal with the sys- damental working techniques and the acquisition of inter-
temic fundamentals of management theory with the help disciplinary knowledge. In Cultural and Social Sciences,
of the St.Gallen Management Model, viewing the topic there is a choice of seminars in history, philosophy, psy-
from an integrative and ethical perspective. You will chology and sociology. Furthermore, we offer courses of
varying degrees of difficulty in ten foreign languages.
Aline Jost
Switzerland
“I really like the Assessment Year at the HSG. I’m given
exciting insights into the disciplines of Business Adminis-
tration, Economics and Law. Only then will I have to decide
which major I will choose for my Bachelor’s degree. This
year is helping me find out what suits me best.”Bachelor's level | Assessment Year 29
Contact
Examinations and standards Prof. Dr.
Examinations are spread throughout the entire Assess- Roman Capaul
Academic Director
ment Year. There are different examination formats,
such as written and oral examinations, seminar papers
and the academic term paper.
Samuel Obrecht
Team Leader
Admission criteria Assessment Year
• Recognised school leaving certificate, e.g. IB,
A-level or Swiss Matura
• International students: HSG entrance examination. Alexander Kuhn
For applicants outside the European area: Executive Director
Assessment Year
GMAT, GRE or LSAT.
Please consult our website for detailed information:
University of St.Gallen (HSG)
admissions.unisg.ch
Dean’s Advisory Office
Dufourstrasse 50
Programme start: Autumn Semester, StartWeek CW 37 CH-9000 St.Gallen
Switzerland
Application time frame: 1 October – 30 April
+41 71 224 35 00
assessment@unisg.ch
Bilingual Bachelor’s studies
Further information about
At the University of St.Gallen, undergraduate of the Assessment Year as these majors are
the Assessment Year can be
studies consist of the Assessment Year and bilingual.
found online:
studies in the major. After three years, stu- All students doing a bilingual Bachelor’s
dents are awarded the degree of Bachelor of programme have to earn at least nine or unisg.link/assessmentyear
Arts HSG. twelve credits, respectively, taught in the
You will be able to complete the Assessment other language. Students who choose the
Year either in German or in English. Students English-language track of the Assessment
who intend to choose the German-taught Year are not required to speak German prior
majors in Law, or in Law and Economics, have to their studies. They can learn German
to complete the Assessment Year in German. while they are studying and can attend the
Those who plan to major in Business Admin- courses taught in German at the end of the
istration, Economics or International Affairs Bachelor’s programme. German classes are
can choose either the German or English track offered by the HSG’s Language Center.Bachelor in Business Administration
Is Business Administration right for me? Content
Are you interested in how the management of economic The major in Business Administration will provide you
organisations works? Would you like to learn how the with an internationally recognised, practice-oriented basic
various departments of a firm operate and interact? In our education. The compulsory programme covers all the
Business Administration major, you will also deal with essential aspects of business administration and also
the complex interconnections of entrepreneurial action in conveys a fundamental introduction to Computer Science
a technological, social, political, ecological and ethical for business studies. In addition, we provide you with an
environment. integrative view of economic activity. Thus, entrepreneur-
ial action is placed in a wider context in the compulsory
courses in economics, whereas courses in law demonstrate
the legal framework conditions.
Tess el Bahnasawy
Germany
Find out more about the
BWL and its community at:
bwl.unisg.chBachelor's level | Bachelor of Arts HSG in Business Administration 31
Contact
Compulsory courses Prof. Dr.
• Marketing Jan Marco Leimeister
Academic Director
• Strategic Management
• Leadership & Human Resource Management
• Introduction to Operations Management
• Fundamentals and Methods of Computer Science Dr. Christina Zenker
for Business Studies Executive Director
• Methods: Empirical Social Research
• Methods: Statistics
• Corporate Finance
• Accounting, Controlling, Auditing University of St.Gallen (HSG)
• Microeconomics II Bachelor in Business Administration
Müller-Friedbergstrasse 8
• Macroeconomics II CH-9000 St.Gallen
• Business and Tax Law Switzerland
• Capstone Project
+41 71 224 24 45
majorbwl@unisg.ch
You will be able to extend your business administration
knowledge with the help of core electives; with regard
to electives, you will also be able to attend courses from Further information about the
other majors. In contextual studies, you can choose from major in Business Administration
a wide range of courses in the humanities and social can be found online:
sciences. In the last year of the major in Business Adminis- bwl.unisg.ch
tration, you will write a Bachelor’s thesis and complete a
Capstone project. Both parts will round off your education
and constitute the conclusion of your degree course.
Business Administration – and then? Programme language
A degree in Business Administration will qualify you Business Administration can be stud-
for jobs in various corporate divisions and for various ied in a flexible mixture of English
Master’s programmes. and German. Now all the compulsory
subjects (with the exception of micro-
economics and macroeconomics) will
be offered in one of the two languages
every semester. All students have to
earn at least 12 credits taught in the
other language.Bachelor in Economics
Is Economics right for me? Content
Do you find it exciting to see how economic crises develop The major in Economics pursues the goal of providing
and what policies are the right responses to them? Do you with insights into models of economic behaviour, the
digitalisation and globalisation necessarily induce social modus operandi of markets and governments, as well as
inequality? Which people are most affected by a high with an understanding of institutional and politico-eco-
unemployment rate? How should the banking system nomic relationships. Moreover, students acquire skills in
be regulated after a financial crisis? Why is Apple so data analytics and data handling. The major in Economics
successful? Or do you know what happens if a central has a few compulsory courses which are complemented
bank increases the money supply? If you are interested with a wide range of core electives. Students are thus able
in such questions, Economics is right for you. to choose their own focus within economics. Courses in
business administration and law are part of the pro-
gramme’s core electives as well.
Frederic Koch
Germany
Find out more about the
VWL and its community at:
vwl.unisg.chBachelor's level | Bachelor of Arts in Economics 33
Contact
Compulsory courses Prof. Dr.
• Microeconomics II Dennis Gärtner
Academic Director
• Macroeconomics II
• Microeconomics III
• Macroeconomics III
• Data Analytics I: Statistics Prof. Dr.
• Data Analytics II: Empirical Economic Research Ulrich Matter
Academic Director
• Data Handling: Import, Cleaning and Visualisation
• Accounting, Controlling, Auditing
The electives of the major will provide you with an oppor- Romina De Martin
tunity to extend your core studies or to complement them Executive Director
with courses from other majors. For example, in addition
to the traditional economics and finance courses, you can
also take courses on digital literacy, machine learning and
programming. University of St.Gallen (HSG)
School of Economics and Political Science
In contextual studies, you can choose from a wide range Müller-Friedberg-Strasse 6/8
of courses in the humanities and social sciences. The CH-9000 St.Gallen
Bachelor’s thesis will enable you to create a basis for a Switzerland
Master’s programme or a possible later academic career. +41 71 224 29 26
The Major in Economics also prepares you very well majorvwl@unisg.ch
for the start into your professional life.
Economics – and then? Further information about
Our graduates work in the economic departments of banks the major in Economics can be
and insurance companies, in federal offices or, for example, found online:
international organisations. vwl.unisg.ch
Programme language
Economics can be studied in a flexible
mixture of English and German. All
students have to earn at least 9 credits
taught in the other language.Bachelor in International Affairs
Is International Affairs right for me? Content
When you browse through the newspaper in the morning, With courses in economics, political science and selected
do you go straight to the stock exchange pages or don’t you areas of law and business administration, the major in
get any further than the international news? Are you inter- International Affairs (BIA) pursues a generalist approach
ested in problems within the EU which are a consequence which pools and integrates these disciplines. We help you
of different political systems? Do you want to know how improve your ability to make sense of what is going on
aid is provided for disaster areas or how diplomats act in the world, and to make sound judgements. Moreover,
when conflicts arise between countries? In the major in we provide you with analytical skills and methodological
International Affairs, you will deal with central social chal- proficiency.
lenges situated at the crossroads of politics, the economy
and international law.
Eli Joao Mambu
Switzerland / Angola
Find out more about the
BIA and its community at:
bia.unisg.chBachelor's level | Bachelor of Arts in International Affairs 35
Contact
Compulsory courses Core electives, i.e. Prof. Dr.
• Political Theory • Comparative Political Economy Klaus Dingwerth
Academic Director
• Public Management • Development Economics
• International Relations • Current Issues and Problems in
• Comparative Politics International Politics
• European Governance • European Law Dr. Daniela Engelmann
• International Law • International Management Executive Director
• International Economics • Fundamentals of Computer Science
• Microeconomics II • Digital Government
• Macroeconomics II • National Model United Nations
• Quantitative Methods • Model WTO University of St.Gallen (HSG)
Bachelor's programme in
• Qualitative Methods International Affairs
• Accounting, Controlling, Auditing Müller-Friedberg-Strasse 8
CH-9000 St.Gallen
Switzerland
Alongside the compulsory subjects (48 ECTS) the BIA
offers core electives with courses on specific global chal- +41 71 224 31 33
lenges (24 ECTS), independent electives where students mia@unisg.ch
can choose from the course offer of all HSG Majors (12
ECTS) as well as contextual studies with courses in the
humanities and social sciences (24 ECTS). The Bachelor’s Further information about
thesis constitutes an integrative part of the programme. the major in International Affairs
It provides you with an opportunity to integrate and can be found online:
apply the knowledge you have acquired. bia.unisg.ch
International Affairs – and then?
The BIA paves the way for many professional opportunities
in companies, international organisations, politics, public
administration, the media and non-profit organisations.
Programme language
International Affairs can be studied
in a flexible mixture of English
and German. All students have to
earn at least 9 credits taught in the
other language.Master in Marketing Management
The Master’s programme in Marketing Management Objectives
(MiMM) trains students who are interested in customers MiMM graduates:
and design to become reflective, competent and entrepre- • i dentify challenges and the need for action from the
neurial personalities. The programme focuses on our viewpoint of customers and the market and are able
unique Three-Track concept (customer focus, emerging to adopt other entrepreneurial perspectives.
management issues & marketing functions). With an exten- • a re familiar with methods and instruments of market
sive and academically well-founded education in the fields research and consumer behaviour because they have
of consumer behaviour and market research, students applied them to practical examples and practised them.
learn how to run a company in a customer-oriented man- • c onduct well-founded assessments of the effectiveness
ner, on the one hand, and how to satisfy customer require- and efficiency of strategies and campaigns in the
ments, on the other hand, to ensure that companies are able context of market-oriented corporate management
to stand their ground successfully in global competition. (marketing management).
Lisa Yangkyi Desam
Switzerland
Find out more about the
MiMM and its community at:
mimm.unisg.chMaster's level | Master of Arts in Marketing Management 37
• a re competent in the conceptualisation of a market- • h ave learnt to tackle new things in a spirit of personal
oriented use of instruments and are able to innovate responsibility.
strategies in a dynamic environment. • a ct entrepreneurially at individual, project-related
• are well-versed in dealing with (digital) media. and organisational level and formulate clear recommen-
• combine qualitative and quantitative analytical and dations.
conceptual methods in order to solve present and
future problems.
• gauge the impact of entrepreneurial strategies and
plans on the market, on society and on the environment
in a realistic manner.
Curriculum
Core Studies Contextual Studies
– Applied Research Project III Core Electives – Track Customer
3rd sem. – Machine Learning for Marketers
– Judgment and Decision Making
– E xploring Consumer Culture through
Qualitative Methods
– Buyer Psychology
– Web Data & Digital Analytics
– Clean Energy Marketing
Areas of Concentrations
Independent Electives
–M arketing Management Core Electives – Track Management
2nd – M arketing Functions – Customer Experience Management
Master’s Thesis
sem. – Applied Research Project II – Tourism & Destination Marketing
Skills
– Marketing Strategien in disruptiven Zeiten (German)
– Marketing & Sales in Asia
Core Electives – Track Functions
– Vertriebsmanagement in B2B Märkten (German)
– Introduction to Marketing – Influencer Marketing
1st Management – Cross Media
sem. – Consumer Behaviour & – Retailing Innovations
Methods – Action Learning in Retail Marketing
– Applied Research Project I – Digitale Werbung und Programmatic Advertising
(German)
– Advanced Brand Management
0–6 12–18
Credits 30 Credits 12–24 Credits 0 –12 Credits 18 Credits Total 18 Credits
Compulsory Subjects Core ElectivesStudent profile Content and structure
Students are characterised by a great interest in practical The MiMM programme is based on a three-track concept
problems and academic questions. In this way, they are (customer / corporate management / function). The three
able firstly, to understand the mechanisms and processes compulsory courses in the fields of customers (Consumer
driving today’s markets, and secondly, to successfully Behaviour & Methods), corporate management (Marketing
implement solutions. They are curious, entrepreneurial, Management) and function (Marketing Functions) are
communicative and enthusiastic. preceded by a course of fundamentals (Introduction to
Marketing Management). Within the scope of the Applied
Career prospects Research Projects 1-3 (compulsory courses) students carry
Soundly acquired knowledge and new combinable skills out a three-semester long practice project in close coopera-
(analytical and conceptual skills, instrumental knowledge) tion with businesses and supervised by a member of teach-
and the practised basic approach (market orientation and ing staff. Core electives offer a selection of topical courses
responsible action in practice) are an indispensable neces- which supplement the three tracks. The courses focus on
sity for success in the world of work that is changing ever industries, functions and specific problem areas in market-
more rapidly. ing and their range is continually being renewed.
Future developments for professional profiles in marketing
will be: Studying internationally
• The increasing significance of digital competencies The University of St.Gallen enables students to spend
• Analytical competencies, such as advanced analytics exchange semesters at one of our 200 partner universities.
• “Contentual” competencies, such as storytelling In addition, you can apply for the CEMS MIM or a DM2
• The ability to think and work in a solution-oriented double degree programme.
manner exchange.unisg.ch
• Involvement in transformation processes (in cooperation
with other departments, introducing the customers’
viewpoint)
• Marketing-strategic support – working out concepts
and positionings for (business model) innovations
• Managerial assessment of innovative marketing
approaches and evaluation of their contribution towards
corporate success
• Preparation for a possible subsequent doctorateMaster's level | Master of Arts in Marketing Management 39
Contact
MiMM admission criteria Prof. Dr.
• A
university degree that is recognised as equivalent, Torsten Tomczak
Academic Director
in the same or a similar major, with at least 180 credits.
• International students are admitted on the strength
of the documents they submit.
Prof. Dr.
• Supplementary work (Integration Week or Master’s
Pietro Beritelli
preparatory courses) may be required. Executive Director
The admission criteria may be subject to change.
Please consult our website for the latest detailed Prof. Dr.
admission criteria: Marcus Schögel
admissions.unisg.ch English Track
MiMM: facts & figures
• pplication time frame: 1 October – 31 March
A Prof. Dr.
• Integration Week (calendar week 22 or 36) Sven Reinecke
English Track
• Programme start: Autumn Semester (calendar week 38)
• Duration: 3 semesters (90 ECTS credits)
• Language: English or German
• Intake, academic year 2019/2020: 85 University of St.Gallen (HSG)
• International students: 20% Institute of Marketing
Dufourstrasse 40a
• Male/female: 32%/68% CH-9000 St.Gallen
• Job offers before graduation: 2.1* Switzerland
• Signed a job contract by the time of graduation: 91%*
+41 71 224 25 25
mimm@unisg.ch
*Average of all Master’s programmes 2019
Further information can
be found online:
mimm.unisg.ch
Programme language
The MiMM can be studied in
German and in English.Master in Accounting and Finance
The Master’s programme in Accounting and Finance Objectives
(MAccFin) enables you to view financial corporate manage- The MAccFin prepares you for professional responsibilities
ment from an integrative perspective. Our programme is in the field of financial corporate management. No matter
characterised by its proximity to entrepreneurial practice: whether you look at it from the perspective of a manage-
topical and relevant issues with case-related approaches ment consultant, a controller, an auditor or a banker:
to solutions play as important a role as do reputable guest • y ou analyse an organisation’s sustainable financial
lecturers and close cooperation with selected companies. and earning power, assess the profitability of clients,
The MAccFin programme thus creates optimal conditions distribution channels and brands, and issue recommen-
for a successful start to your career. dations for further development
• you
are able to put the new technologies and opportuni-
ties presented by digital transformation to specific use in
financial management
Ruzica Arandic
Switzerland
Find out more about the
MAccFin and its community at:
maccfin.unisg.chMaster's level | Master of Arts in Accounting and Finance 41
• you
deal with the requirements imposed by the hone your arguments? Then you fit our target group
capital market and the regulators excellently. As a MAccFin student, you have a great interest
• you configure Mergers & Acquisitions processes in issues of financial management from a CFO’s point of
• you conduct management performance assessments view. Your academic and practical curiosity puts you in
and create incentive-compatible management a position to not only become acquainted with concepts
instruments in a theoretical manner but to scrutinise them, assess them
independently and adapt them to fit the context. Simultane-
Student profile ously with your education in this field, you will further
Would you like to steer a company’s future development develop your analytical and communicative skills. This
with sustainable success? Would you like to underpin its means, you will be prepared to assume responsibility in
strategic growth opportunities with key figures and thus leading positions in a complex and risky environment in
the future.
Curriculum
Core Studies Contextual Studies
General Core Electives Immersion
3rd –A sset Liability Management Core Electives
sem. for Insurance Companies – Audit Committee
– Challenges of Financial Essentials
Management for Inter- – International Financial
national (family-owned) Statement Analysis
Companies – Selected Topics
Areas of Concentrations
– Derivatives in Corporate Finance
– Entrepreneurial Finance –
Independent Electives
– Financial Reporting the applied perspective
2nd – Financial Analysis – Financial Regulation and
Master’s Thesis
sem. Risk Management
Skills
– Financial Risk Management
– Fundamental Corporate
Valuation for active In-
vestors
– International Group
– Management Accounting Accounting
1st – Corporate Finance – Risk Management and
sem. – Auditing Insurance
– Theory of Risk and
Insurance
– Valuation for Accounting
– Value-Based Management
in Insurance
12–22 12–22 0–6 12–18
Credits 20 Credits 24 –34 Credits 0–10 Credits 18 Credits Total 18 Credits
Compulsory Subjects Core ElectivesCareer opportunities The core electives, you will be able to concentrate on your We would like to provide you with the wherewithal for an interests and make a selection from among a great number exciting and unique career. As a MAccFin graduate, you of courses. In the General Core Electives (12–22 credits), will not only have the necessary theoretical foundation but the spectrum of financial management will be covered also be conversant with practice-oriented project work, by a selection of four courses, whereas in the Immersion positioning and opinion-leadership, as well as being Core Electives (12–22 credits), two extensive courses are involved in the production of solutions and decisions. intended to provide you with specialist knowledge and You will find yourself in positions of responsibility in prepare you for the start of your professional career. In corporations both large and small, on all continents, with this way, everyone will be able to pursue their individual responsibility in line functions, project work, management requirements and interests. More than a third of the consultancy or auditing, and as an entrepreneur. courses are offered in English. Content and structure Studying internationally The content of the Master’s programme focuses on the We support you in the international orientation of your current and future tasks of financial management, which studies. Thus you can apply for the CEMS MIM or DM2 are undergoing radical change. What does digital trans- double degree programmes. In addition, you will be able formation entail for corporate management? How can the to spend an exchange semester at one of our approx. countless pieces of information that are available today 200 partner universities. be analysed and put to good use (big data analytics)? How do blockchain technologies impact on existing business models? These questions and others call for a new under- standing of financial management. In our compulsory subjects (20 credits), which are taught in both German and English, we will provide you with a cross-section of the various disciplines of financial management.
Master's level | Master of Arts in Accounting and Finance 43
Contact
MAccFin admission criteria Prof. Dr.
• A
university degree that is recognised as equivalent, in Peter Leibfried
Academic Director
the same or a similar major, with at least 180 credits.
• International students are admitted on the strength of
the documents they submit.
• Supplementary work (Integration week or Master’s Prof. Dr.
preparatory courses) may be required. Dirk Schäfer
Executive Director
The admission criteria may be subject to change.
Please consult our website for the latest detailed
admission criteria: University of St.Gallen (HSG)
Institute of Accounting,
admissions.unisg.ch Control and Auditing
Tigerbergstrasse 9
MAccFin: facts & figures CH-9000 St.Gallen
Switzerland
• pplication time frame: 1 October – 31 March
A
• Integration week (calendar week 22 or 36) +41 71 224 74 15
• Programme start: Autumn Semester (calendar week 38) maccfin@unisg.ch
• Duration: 3 semesters (90 ECTS credits)
• Language: English or German
• Intake, academic year 2019/2020: 222 Further information can
• International MAccFin students: 32% be found online:
• Male/female: 76%/24% maccfin.unisg.ch
• Job offers before graduation: 2.1*
• Signed a job contract by the time of graduation: 91%*
*Average of all Master’s programmes 2017
Programme language
The MAccFin can be studied in
German and in English.TOP-ranked
Financial Times
Master in Strategy and &
International Management The Economist
Ranking
The mission of the Master’s programme in Strategy and Objectives
International Management (SIM) is to provide students We seek to shape generalists with a focus on strategy
with the advanced knowledge of general management and international management. The SIM programme is
necessary for a successful career as respected and designed for a select group of both Swiss and international
responsible leaders. The SIM offers an integrative and students. As the programme operates in an international
interdisciplinary approach, because only an approach of setting, the course and assessment language is English.
this nature is capable of conveying the ability to cope Graduates are awarded a Master of Arts HSG (M.A. HSG)
with the complex management challenges of our time. in Strategy and International Management after three
This approach earned the SIM 1st place in the Financial semesters of full-time studies (90 credits).
Times Rankings 2011–2019.
A unique international experience
The Strategy and International Management (SIM) pro-
gramme attracts students with the ambition to succeed in
the global marketplace. Beyond the classroom, the SIM
programme emphasises international experiences and
entrepreneurial challenges, including a broad array of
Daniel J. Friis
Denmark
Find out more about the
SIM and its community at:
sim.unisg.chMaster's level | Master of Arts in Strategy and International Management 45
exchange programmes, as well as international projects workshops. Additionally, our international faculty reflects
and internships. Participants are provided with unique the balance between academic rigour and managerial rele-
opportunities for personal development. Additionally, vance that will empower SIM students throughout their
the global SIM community enriches each student with future careers.
a culturally diverse international network.
Student profile
Sharpening capabilities Students applying for the SIM programme are skilled,
The SIM recognises the importance of well-rounded self-aware individuals with a high level of intercultural
managers above and beyond management theory. Soft understanding, both willing and able to embrace different
skills are integrated into the SIM programme in order to perspectives. Their unique combination of meaningful life
develop managers’ intellectual flexibility and intercultural experiences, strong values, outstanding talent and high
qualifications. Hard skills are adapted and perfected ambitions puts them on track to become responsible global
through international work projects and exclusive training leaders.
Curriculum
Core Studies Contextual Studies
Advanced Management
3rd
Courses, e.g:
sem. – Marketing and Consumer Behaviour
– Organisational Behaviour and Change
Integratives, e.g:
Areas of Concentrations
– Alliance & Network Strategy
– Digital Business and Transformation Independent Electives
– Entrepreneurship
Master’s Thesis
SIM in Practice
– Research in Management – Exploring Sustainability as a Strategic
Skills
2nd Opportunity
sem. – The Global Leader and Managerial
Effectiveness
– Mergers & Acquisitions
– Business Model Innovation
– Financial Management
1st
– International Management
sem. – Strategic Leadership
– Strategic Management
0–6 12–18
Credits 20 Credits 22–34 Credits 0–12 Credits 18 Credits Total 18 Credits
Compulsory Subjects Core ElectivesCareer prospects SIM in Practice
By fostering academic excellence, intercultural and lan- • SIM students have to initiate and complete an interna-
guage skills, as well as an interdisciplinary problem-solving tional internship, called SIM International Project
approach, the SIM programme optimally equips students (SIM-IP). The purpose of the SIM-IP is for students to
for top positions in key business arenas such as interna- engage in challenging and practice-oriented work that
tional management, business consulting or entrepreneur- is outside the classroom, yet still topically relevant to
ship. Most SIM students sign professional contracts before their studies.
completing their studies. They receive challenging and
attractive job offers from highly respected companies in •T
he SIMagination Challenge requires students to embark
various business sectors throughout the world. Many SIM on an international social initiative which aims to create
students also find encouragement and support to start enriching and meaningful learning experiences for them.
their own business ventures during their studies.
Studying internationally
Content and structure Key partnerships with two prestigious MBA programmes
The SIM curriculum combines the research-based, aca- offer SIM students the opportunity to gain a double
demic rigour of a Master of Arts with the interactive nature degree with either INCAE Business School in Costa Rica
and practice-oriented approach present in leading MBA or Nanyang Business School in Singapore. Within two
programmes. Students are thus offered the best of two years, students acquire both the SIM-HSG Master’s
learning worlds. degree and a globally recognised MBA degree.
nanyangmba.ntu.edu.sg
Compulsory courses incae.edu
The compulsory courses advance students’ knowledge
of the functional areas of management. Students explore In addition to these select MBA double degree opportunities
advanced theories and concepts, examine managerial within the SIM, the University offers opportunities for
practice, and engage in scientific discussion. exchange semesters and double degrees. By spending an
exchange semester at a CEMS partner university, students
Core electives can obtain the CEMS MIM. SIM students also have the
The core electives consist of Advanced Management opportunity to apply for a double degree programme with
Courses, Integratives and SIM in Practice: ESADE, Barcelona; HEC, Paris; RSM Erasmus University,
Rotterdam and Fundação Getulio Vargas, São Paulo, or to
Integratives apply for an exchange programme with one of our approx.
Integratives focus on subjects of widespread and current 200 partner universities worldwide.
interest in the field of management. Multidisciplinary exchange.unisg.ch
perspectives are needed in order to embrace these subjects cems.unisg.ch
and explore ways to cope successfully with the major
management challenges of our time.You can also read
