Green Rock Hemp Professional solutions from seed to CBD - Red Mesa Science & Refining
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Green Rock Hemp
Professional solutions from seed to CBD
JANUARY 2021
A Message from the CEO: Looking Ahead to 2021
Like many, Green Rock is happy to leave 2020 behind and excited for the
opportunities 2021 presents for our family of companies and the hemp industry.
The past year has seen a contraction of the marketplace with many top name
companies leaving the industry or significantly scaling back their operations and
future plans. Pricing for certain raw materials has diminished, while the demand for
end-product consumer goods has continued growing.
For Green Rock, 2020 saw our extractor, Red Mesa Science & Refining, obtain
ISO 9001:2015 certification for our full manufacturing process; the launch of our
first consumer brand – PURAURA Naturals; and the filing of two plant patents
for in-house developed hemp strains. We feel blessed to have continued to make
significant progress during an otherwise difficult year.
Joe Cachey, CEO
Green Rock Hemp Holdings
Better yet, the coming year offers expansive possibilities from organic business
growth, to overseas expansion, and needed regulatory guidance. Each of our four
“On the regulatory front, we business units has exciting expansion plans for 2021 (details below).
look forward to expanded All of us at GRHH got into this industry because we believed hemp and CBD could
federal oversight, including:
only become legitimate customer alternatives if hemp companies espouse business
the USDA normalizing crop
integrity, product transparency, and professionalism that builds confidence and
testing and harvest timing;
attraction to everything we do. We look forward to working with our partners, clients,
reducing the DEA’s influence
on mid-process THC levels in and customers to make 2021 the hemp industry’s best year ever.
hemp extracts; and increased
FDA guidance for hemp- Wishing you a profitable new year,
derived products intended for
human consumption.”
Joe Cachey, CEO
Green Rock Hemp Holdings
Business Unit Plans for 2021
Enhanced Botanicals expansion of its high integrity PURAURA Naturals product
line, its entrance in the Asian market, and the launch of additional special
purpose, uniquely formulated brands.
Red Mesa Science & Refining’s expanded capacity with special focus on
creating manufacturer specified, high CBD-content oils and distillates to assist
our partners in more efficient end-product development and production.
GeneticsCubed and Red Dune Seed’s seed production for our 2021 growing
season. We will be planting a number of unique varieties developed by
GeneticsCubed specifically for enhanced performance on our farm.
Mesa Rising Hemp Farm’s expanded acreage for the upcoming season.
In three years, we’ve expanded our acreage available to the hemp grow from
325, to 750, to now over 1,000 acres. We have learned so much about farming
hemp over the last two seasons and are excited about making 2021 our most
productive and cost efficient yet.
Enhanced Botanicals Launches
PURAURA Naturals Brand
New CBD products bring integrity to the consumer goods segment
Enhanced Botanicals, Green Rock Hemp Holding’s consumer brand
division, is excited to launch its first in-house brand, PURAURA Naturals.
PURAURA Naturals offers products made from CBD that are cultivated
with care by its farming partners and on its family-owned farm in Green
River, Utah. PURAURA products will be offered in the United States and
China.
PURAURA Naturals products, which are offered in tinctures, gummies,
topicals, and capsule forms, are crafted by combining a simple respect
for nature and the most updated technology available. “Our team has
worked tirelessly developing a brand of consistently pure hemp products
for those seeking natural health and wellness solutions for an active
lifestyle,” stated Green Rock Co-founder and Vice President Edward
Roche. “This launch is the culmination of a dream to offer authentic and
trustworthy products to CBD users.”
PURAURA offers CBD tinctures, topicals,
and capsules crafted from hemp CBD
that is cultivated with care and extracted Studies have shown that almost half the CBD products on the shelf today
and processed at our ISO 9001:2015 don’t contain the amount of CBD they claim. Enhanced Botanicals brings
facility. integrity and professionalism to this consumer goods segment.
For more information on Enhanced “The launch of PURAURA Naturals is the capstone to the Green Rock
Botanicals, Green Rock Hemp Holdings, family of companies and completes our vertical offering,” stated Joseph
or PURAURA Naturals, please visit: Cachey, Chief Executive Officer, Green Rock Hemp Holdings. “Our
companies provide farmers, consumer goods producers, and now,
greenrockhempholdings.com end customers with the highest quality, most dependable products and
solutions in the industry. We are excited about introducing additional,
and puraura-naturals.com
high-quality brands in the coming year.”
Applegate Takes the Helm at Red Mesa
Science & Refining
Red Mesa Science & Refining, LLC has announced the appointment of Jeff
Applegate as President. Applegate is an international business executive
who formerly served as Chief Operating Officer of a medical rehabilitation
product manufacturer. He has extensive experience in sales management,
manufacturing, and product development in an FDA-regulated industry.
“We are thrilled to welcome Jeff to our team and confident his leadership will
take Red Mesa to the next level,” stated Joseph Cachey, Chief Executive Officer,
Green Rock Hemp Holdings, the parent company of Red Mesa. “His strong
product development, manufacturing and distribution acumen, along with his
depth of strategic management experience, will be invaluable as Red Mesa
“It’s an honor to join the moves from its startup phase into normalized operations,” Cachey added.
talented team at Red
Mesa Science. Operating Green Rock Hemp Holdings and Red Mesa Science & Refining, an ISO
within Green Rock Hemp 9001:2015 certified facility, are committed to elevating industry standards.
Holdings vertically “Jeff’s commitment to professionalism and manufacturing excellence are
integrated structure offers a well-aligned with our goals,” stated company co-founder, Robert Roche. “His
tremendous opportunity to expertise will help us solidify Red Mesa as an extraction leader.”
successfully commercialize
high-quality cannabidiol Red Mesa Science & Refining produces and distributes high quality, cannabidiol
(CBD) at production scale (CBD), isolate, and distillate at our 50,000 square foot facility in St. George, Utah.
and help improve the quality The state-of-the-art facility boasts an extensive, fully customized processing
of life for CBD consumers.” system and testing lab to help meet exceptional volume requirements.
Red Mesa Science & Refining is now ISO 9001:2015 certified. READ MORE.
HEALTH & WELLNESS
Does CBD Show Up in Drug Tests?
The impact of CBD on drug tests is a common and legitimate question for those
who use CBD for health ailments and overall wellness. But does CBD show up in
drug tests? The good news, and short answer, is probably not – but it’s important
to use quality, trusted products!
Urine drug tests for marijuana are designed to detect the cannabinoid THC
(Tetrahydrocannabinol), which is the psychoactive compound found in cannabis.
While both Marijuana and Hemp naturally contain THC, to be labeled “hemp,”
plants must contain less than .3% THC. However, the question remains if drug
tests for THC exhibit cross-reactivity with other cannabis compounds and cause
false positive results.
A study conducted by Grace Kroner, Lead Researcher at the University of Utah
CBD for Health & Wellness Health Sciences Center in Salt Lake City, analyzed traditional urine tests with
As ambassadors for the industry, it’s various cannabinoids and determined that “CBD, or cannabidiol, did not react
critical for hemp companies to continue
with either of two commercially available tests used to screen for marijuana use.”
educating the public about the many
benefits of Cannabidiol. CBD continues While trace cannabinoids, such as CBN can cause a false positive for THC, it is a
to gain momentum as a natural remedy rare occurrence. However, it’s critical to research the CBD products you are using.
for many common ailments, and While some brands claim their products do not contain THC, this is not always
scientific studies confirm its effectiveness guaranteed. Unfortunately, some manufacturers do not always strive for extraction
in easing symptoms for a variety of consistency and fail to provide robust third-party testing of their products.
physical and mental conditions. Visit
our health & wellness page to stay up to
When shopping for CBD, carefully review the Certificate of Authenticity (COA),
date on the latest studies on CBD.
which outlines the third-party test results and the cannabinoid profile of the
product. These results may also be found on the company’s website or through
a QR code. It’s also critical to understand the three spectrum options that
indicate what is contained in hemp-derived CBD products: Full spectrum, broad
spectrum, and isolate.
While drug testing is a common concern for CBD users, most tests look for
the compound THC and failing a drug test due to CBD alone is very unlikely.
However, it’s always a good idea to understand which cannabinoids are
present in your CBD products.
This article was written by the researchers at Green Rock Hemp Holdings based on the following
Visit our Health & study: Kroner, G. (2020). “Cannabinol Cross-Reacts with Two Urine Immunoassays Designed
Wellness page to Detect Tetrahydrocannabinol Metabolite.” Journal of Applied Laboratory Medicine:2020 May
1;5(3):569-574.
LEGISLATIVE UPDATE
Urge your Representative to Co-Sponsor H.R. 8179
The U.S. Hemp Roundtable is spearheading a campaign to support the
passage of H.R. 8179, The Hemp and Hemp-Derived CBD Consumer
Protection and Market Stabilization Act of 2020.
Hemp farmers, small businesses, and CBD consumers have struggled for
years due to the failure of the FDA to legally recognize and regulate the sale of
hemp-derived CBD products. Regulatory uncertainty has led to a sharp decline
in hemp prices and economic hardship for hemp farmers. Meanwhile, CBD
products continue to be sold, some of which raise significant quality, safety, and
Green Rock Hemp Joins US
other consumer protection concerns.
Hemp Roundtable
Green Rock Hemp has proudly
joined the Board of Directors of Hemp farmers, small businesses, and CBD consumers have struggled for
the U.S. Hemp Roundtable, the years due to the failure of the FDA to legally recognize and regulate the sale of
industry’s leading business advocate. hemp-derived CBD products. Regulatory uncertainty has led to a sharp decline
The Roundtable is a coalition of in hemp prices and economic hardship for hemp farmers. Meanwhile, CBD
dozens of leading companies and products continue to be sold, some of which raise significant quality, safety, and
organizations committed to safe other consumer protection concerns.
hemp and CBD products.
H.R. 8179 would ensure that hemp-derived CBD, and other non-intoxicating
The US Hemp Roundtable hemp ingredients, could be lawfully marketed as dietary supplements. The bill
represents the industry’s major would require CBD and hemp extract product manufacturers to comply with the
national grassroots organizations entire existing comprehensive regulatory framework for dietary supplements,
and is leading the way forward for which ensures that the products are deemed safe, properly labeled, and
hemp and CBD products through prepared utilizing Good Manufacturing Practices. Passage would also help
education of elected officials, stabilize the hemp markets, open up a promising economic opportunity for U.S.
policymakers, and citizens agriculture, and honor the commitment made to farmers in the 2018 Farm Bill.
on relevant legislation. The
organization empowers citizens
Please email your Representative to urge him or her to co-sponsor H.R. 8179,
to join the fight in support of safe
hemp and CBD products. or thank them if they have already co-sponsored the bill. Visit the US Hemp
Roundtable for an easy way to contact your Representative and to learn more.
Join Our Mailing List
For more information on the Green Rock Hemp family of companies,
please visit our website.
Green Rock Hemp Holdings, 5662 W. Clubhouse Drive, Hurricane, UT 84737, 435-673-4125
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