Intelligent material & design 2021 - Call for entries interzum @home 2021 www.interzum.com - AWS

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Intelligent material & design 2021 - Call for entries interzum @home 2021 www.interzum.com - AWS
intelligent
material &
design 2021
Call for entries

interzum @home 2021
www.interzum.com
Intelligent material & design 2021 - Call for entries interzum @home 2021 www.interzum.com - AWS
interzum @home 2021
- Shaping the future
together
The world’s leading trade fair for furniture production and interior design
Since its first event more than 60 years ago, interzum has continuously aimed to
be the most relevant place in the world for the design of tomorrow’s living spaces.
Innovations, change and the focus on customer needs are thus at the core of plan-
ning and thinking – not only for the participants and visitors at interzum, but for
interzum @home itself.

With the event in May 2021, interzum will become a fully digital trade fair for the
first time and permanently. The new digital platform of interzum, interzum @home,
enables partners to enrich their international reach combined with a successful
digital trade fair experience, individually tailored to your needs. This means that       EVOline One
even more international decision-makers, opinion leaders and multipliers can be           Socket system for power
                                                                                          and connectivity
reached worldwide – this year digitally. The interzum award 2021 will also benefit        Schulte Elektrotechnik
from the digital platform interzum @home: the winners will be comprehensively             GmbH & Co. KG,
presented on interzum @home on the 1st day of the trade fair.                             Lüdenscheid, Germany
                                                                                          In-house design: Siegfried Schulte

Invitation to the interzum award: intelligent material & design 2021
The best products from the international supplier industry for furniture and interior
design are selected by an international jury for the interzum award: intelligent mate-
rial & design. Participation in the design competition, which Koelnmesse is hosting for
the 11th time in cooperation with Red Dot, is reserved exclusively for interzum @home
participants. The award emphasises the significance of design as a value-added
factor and is used by the winners as a relevant label to set themselves apart from
competitors in the broader market.

As a participant at interzum @home 2021, you are cordially invited to register your
products or the interzum award digitally and free of charge by 12 April 2021 and to
demonstrate your design skills with your product innovations. I wish you all the          COMPACT-STYLE
best for the competition!                                                                 Thermoplastic edgeband
                                                                                          SURTECO GmbH,
                                                                                          Buttenwiesen, Germany
Maik Fischer                                                                              In-house design:
Director interzum                                                                         dietzproduktgestaltung,
                                                                                          Bielefeld, Germany
Koelnmesse GmbH

                                                                                          Microrollo Graphene Pad & Healthy
                                                                                          Pillow Graphene
                                                                                          Pillow with padding for filling
                                                                                          A. Molina & C. S.p.A., Cairate, Italy
                                                                                          In-house design: Agostino Molina
Intelligent material & design 2021 - Call for entries interzum @home 2021 www.interzum.com - AWS
Registration for the
interzum award 2021

Entry rules
Only participants of interzum @home 2021 are entitled to take part in the
interzum award: intelligent material & design 2021. There is no entry fee
and you can register as many products as you wish from industrial series
production. The products entered must be launched on the market by
4 May 2021, and at the same time their market launch cannot be more
than two years ago (3 May 2019).

Please send us a product description, pictures of your object and a link
of a video about the object - especially in the case of products requiring
explanation - as part of your registration by 12 April 2021 at the latest.

One video link can be provided:
When registering a product, it is possible to provide a video link:
Please embed your product video in the public or non-public area of a
well-known video portal (e.g. Vimeo). The product video should be down-
loadable.

Online registration
For further information please visit www.interzum-award.de/registration

                                                                             Online registration and detailed information on
                                                                             the competition: www.interzum-award.de/
                                                                             registration
Intelligent material & design 2021 - Call for entries interzum @home 2021 www.interzum.com - AWS
Categories

Function & Components
Lamps and (digital) lighting systems, semi-finished products for cabinet,
kitchen, office and modular furniture, fittings, (digital) locks, built-in parts,
hinges, connectors, etc.

Materials & Nature
Wood, veneers, parquet flooring, interior works, decorative surfaces,
decor papers, laminates, wood-based panels, laminated plastic, mineral
materials, edges, surface treatments, embossing cylinders, sheet metals,
natural materials, press plates, etc.
                                                                                    ViZard by ambigence
                                                                                    Flap fitting
Textile & Machinery
                                                                                    Hettich Marketing- und Vertriebs
Machines for manufacturing upholstery and mattresses, upholstery                    GmbH & Co. KG, Vlotho, Germany
materials, upholstery accessories, cover fabrics, leather, adhesives,               Design: ambigence GmbH & Co.
                                                                                    KG, Herford, Germany
temperature and humidity sensors for mattresses, smart textiles (light
conducting or similar), etc.

                                                                                    FENIX NTA®
                                                                                    Metallic surface material
                                                                                    Arpa Industriale, Bra, Italy
                                                                                    In-house design: ArpaLab

                                                                                    IDEAL SPRING
                                                                                    Springs for mattresses
                                                                                    Standard Gum, Bourges, France
                                                                                    In-house design: Géraud Cailley
Intelligent material & design 2021 - Call for entries interzum @home 2021 www.interzum.com - AWS
Distinctions

All of the objects awarded in the interzum award are characterised by
high design quality and innovation. However, the jury can award two
different quality seals during the evaluation process - the “High Product
Quality” award and the “Best of the Best” award.

High Product Quality
The award “High Product Quality” in the interzum award is given to design
achievements that are special in terms of their form and function. The jury
only awards this prize to products that set themselves apart significantly
from comparable products thanks to their excellent design.

Best of the Best
Outstanding design achievements that set new standards for form and
function in their industry receive the distinction “Best of the Best” from the
jury. Only innovations that feature ground-breaking design receive this
top prize in the interzum award.

                                                                                 Certificates for the “High Product Quality“
                                                                                 and ”Best of the Best“ award winners.

                                                                                                                                                                                                                                                                                                                                      Best of
                                                                                                                                                                                                                                                                                                                                      the Best
                                                                                                                                                                                                                                                     Die Koelnmesse vergibt im Rahmen eines Wettbewerbs den                            Produkt | Product
                                                                                                                                                                                                                                                     interzum award: intelligent material & design an Aussteller
                                                                                                                                                                                                                                                                                                                                       karuun® shine
                                                                                                                                                                   High
                                                                                                                                                                                                                                                     der interzum. Eine internationale Fachjury verleiht diese Aus-
                                                                                                                                                                                                                                                     zeichnung für hervorragende Leistungen, die in der Branche
                                                                                                                                                                                                                                                     zukunftsweisende Maßstäbe setzen.                                                 Transluzenter Naturwerkstoff |
                                                                                                                                                                                                                                                                                                                                       Translucent natural material
                                                                                                                                                                   Product
                                                                                                                                                                                                                                                     Die Auszeichnung für die besten der Besten, die in überragender
                                                                                                                                                                                                                                                     Weise Innovation in Material, Funktion und Design vereinen,
                                                                                                                                                                                                                                                     wird verliehen an:
                                                                                                                                                                                                                                                                                                                                       Hersteller | Manufacturer

                                                                                                                                                                   Quality                                                                           The Koelnmesse awards the interzum award for intelligent ma-
                                                                                                                                                                                                                                                     terial & design as part of a competition. It is given to companies
                                                                                                                                                                                                                                                                                                                                       out for space GmbH, Kissleg,
                                                                                                                                                                                                                                                                                                                                       Deutschland | Germany
                                                                                                                                                                                                                                                     exhibiting at the interzum and granted by an international expert
                                                                                  Die Koelnmesse vergibt im Rahmen eines Wettbewerbs den                            Produkt | Product                                                                jury for outstanding achievements, which set new standards in                     Werksdesign | In-house design
                                                                                  interzum award: intelligent material & design an Aussteller der                                                                                                    the line of business.
                                                                                  interzum. Eine internationale Fachjury verleiht diese Auszeich-
                                                                                  nung für hervorragende Leistungen, die in der Branche zukunfts-
                                                                                                                                                                    karuun® shine                                                                                                                                                      Julian Reuter, Peter Kraft,
                                                                                                                                                                    Transluzenter Naturwerkstoff |                                                   The award for the best of the best, which combines innovative
                                                                                                                                                                                                                                                                                                                                       Moritz Köhn, Felix Wurster
                                                                                  weisende Maßstäbe setzen.

                                                                                  Die Auszeichnung für hohe Produktqualität, die in beispielhafter                  Translucent natural material                                                     aspects of material, function, and design, in an exemplary
                                                                                  Weise Innovation in Material, Funktion und Design vereint, wird                                                                                                    fashion goes to:
                                                                                  verliehen an:
                                                                                                                                                                    Hersteller | Manufacturer
                                                                                                                                                                    out for space GmbH, Kissleg,
                                                                                  The Koelnmesse awards the interzum award for intelligent
                                                                                  material & design as part of a competition. It is given to compa-
                                                                                                                                                                    Deutschland | Germany
                                                                                  nies exhibiting at the interzum and granted by an international
                                                                                  expert jury for outstanding achievements, which set new stan-                     Werksdesign | In-house design
                                                                                  dards in the line of business.
                                                                                                                                                                    Julian Reuter, Peter Kraft,
                                                                                  The award for high product quality, which combines innovative
                                                                                  aspects of material, function, and design, in an exemplary fashion                Moritz Köhn, Felix Wurster
                                                                                  goes to:

                                                                                                                                                                                                                                                     Cologne, XX May 2021

                                                                                  Cologne, XX May 2021

                                                                                                                                                                                                                                                     Gerald Böse         Martin Auerbach        Martin Beeh          Annette Lang             Dick Spierenburg        Prof. Martin Stosch     Professor Dr. Peter Zec
                                                                                                                                                                                                                                                     President and CEO   General Manager        Founder and owner    Designer, Annette Lang   Spierenburg studio      Lecturer TH OWL         Founder and president
                                                                                                                                                                                                                                                     Koelnmesse GmbH     Association of the     of beeh_innovation   Product Design,          Maarssen,               University of Applied   of Red Dot, Essen,
                                                                                                                                                                                                                                                     Cologne, Germany    German Home Textile    Cologne, Germany     Wiesbaden, Germany       The Netherlands         Sciences and Arts       Germany
                                                                                  Gerald Böse         Martin Auerbach        Martin Beeh          Annette Lang             Dick Spierenburg        Prof. Martin Stosch     Professor Dr. Peter Zec
                                                                                  President and CEO   General Manager        Founder and owner    Designer, Annette Lang   Spierenburg studio      Lecturer TH OWL         Founder and president
                                                                                                                                                                                                                                                                         Industry, Wuppertal,                                                                         Lemgo, Germany
                                                                                  Koelnmesse GmbH     Association of the     of beeh_innovation   Product Design,          Maarssen,               University of Applied   of Red Dot, Essen,                            Germany
                                                                                  Cologne, Germany    German Home Textile    Cologne, Germany     Wiesbaden, Germany       The Netherlands         Sciences and Arts       Germany
                                                                                                      Industry, Wuppertal,                                                                         Lemgo, Germany
                                                                                                      Germany

                                                                                                                                                                                                in cooperation with
                                                                                                                                                                                                                                                                                                                                                                   in cooperation with
Intelligent material & design 2021 - Call for entries interzum @home 2021 www.interzum.com - AWS
Added Value
of an Award

Winning an award in the competition steers the attention of international
decision makers and the media to the award winners. The award allows
you, as an innovative manufacturer, to garner attention at the world’s
leading trade fair and beyond, both for yourself and for the excellent
quality of your products. In addition to taking part in the competition free
of charge, Koelnmesse supports you as a laureate with a package of
measures that is likewise free of charge.

• Award from an expert jury
• Recognition at the online award ceremony on 4 May 2021
• Official certificate in recognition of excellent design quality
• Use of the winner label as an excellent PR and marketing tool for
  advertisements, brochures and online
• Digital presentation of all award-winning products at the
  interzum @home 2021 will be presented on the show floor “interzum
  award” at interzum @home 2021.
• Permanent presentation of your winning products online at
  www.interzum.com/events-home/interzum-award/winners/

                                                                               Show your success to your customers and
                                                                               business partners.
Intelligent material & design 2021 - Call for entries interzum @home 2021 www.interzum.com - AWS
Online Award
Ceremony

It is not yet possible to foresee how the pandemic situation will develop in
2021. For reasons of planning security, the award ceremony will therefore
be held online for the first time this year.

On 4 May 2021, the day before the trade fair, all prize winners will be pres-
ented to the trade audience, media and interested members of the public
on the competition website.

                                                                                The winners of the interzum award will
                                                                                be celebrated with an online special for
                                                                                the first time in 2021.
Intelligent material & design 2021 - Call for entries interzum @home 2021 www.interzum.com - AWS
Online Honours

Honouring the „Best of the Best“ and “High Product Quality”
award winners
Manufacturers whose products or materials have been awarded the
“Best of the Best” or “High Product Quality” of the competition will be
presented at the online award ceremony. In short clips we present the
winning products as well as the successful companies behind them.

Please note:
We will send you your winner‘s package with the certificates for this
purpose shortly after you have been notified of your win. We would be
delighted if you celebrated your success with colleagues and staff and
captured this moment in a video. Please send us your celebration video in
good time (by 30 April 2021 at the latest) so that we can include it in one
of the above clips. There are no limits to your creativity as long as the
video meets the following requirements:

Mobile phone video in landscape format (1920 x 1080 px) by 30 April 2021
at the latest to Ms Birte Köppen, Senior Manager Online & Visual
Communications, koeppen@red-dot.de

For our social media communications, you can also optionally send us a
video in the following format:

Mobile phone video in portrait format (1080 x 1920 px) by 30 April 2021
at the latest to Ms Birte Köppen, Senior Manager Online & Visual
Communications, koeppen@red-dot.de

                                                                              All award winners record the joy of their success
                                                                              in a mobile phone video. These clips will be
                                                                              shown during the online award ceremony.
Intelligent material & design 2021 - Call for entries interzum @home 2021 www.interzum.com - AWS
Digital Exhibition

Presentation of all award winners with a “Best of the Best” award and a
“High Product Quality” award at interzum @home 2021
During the entire duration of the trade fair, products and materials that
have been awarded “Best of the Best“ or “High Product Quality” at the in-
terzum award 2021 will be presented on the show floor “interzum award“
at interzum @home 2021.

Permanent internet presentation
As a winner of the interzum award, you can look forward to the exhibition
of the award-winning products on the Internet:

On the website www.interzum.com/events-home/interzum-award/winners/
the online exhibition permanently presents the winning products in text
and pictures. This website is thus an research tool and a source of
inspiration for product developers, designers and architects from all over
the world who are looking for innovative innovative detail solutions and
materials.

                                                                             During interzum @home 2021, trade visitors, the
                                                                             media and interested members of the public can
                                                                             find out about the new award winners.
Intelligent material & design 2021 - Call for entries interzum @home 2021 www.interzum.com - AWS
Communication

Differentiation through design
Winning an interzum award: intelligent material & design sets you apart
from your competitors and attracts the attention of both the industry and
the media.

The winner label provides objective proof of the outstanding design quali-
ty of your award-winning products. You can use it as a PR and marketing
tool to give your products a high profile at the trade fair as well as on the
wider market. The industry prize ensures that your company will be con-
sistently associated with good design quality and highlights your power to
innovate.

Communicate your success to business partners and customers and
steer the interest of decision makers from industry, trade and the retail
sector to your award-winning products! This way you will also draw last-
ing benefits from your award.

Embargo
Please note that an embargo will be in place up to and including
27 April 2021 on communicating news of winning in the interzum award.
You may not communicate news of your success to the press and the
public until this date.

                                                                                Online or offline: The use of the winning
                                                                                label creates attention.
Adjudication Criteria

Established expertise
The contributions to the interzum award: intelligent material & design are assessed by
an expert jury. Six respected professionals from the fields of design, material science
and architecture assess the products’ design quality and make a final decision concern-
ing the industry award. Their experience and expertise ensure a fair assessment with
the highest degree of objectivity. This guarantees both the high-quality standard of
the competition and the reliability of the award.

Adjudication criteria
                                                                                          VS SUB Comfort
                                                                                          Furniture fitting
Degree of innovation
                                                                                          Vauth-Sagel Systemtechnik GmbH
Is the material or product new or does it have new properties or components that          & Co. KG, Brakel-Erkeln, Germany
give it added value? Does it open up new design possibilities for craftsmen, architects   In-house design: Georg Wittenbrink
or interior designers?

Functionality
Is the submitted product simple to handle, safe, easy to operate and maintain?

Material quality
Do the choice of material and purpose of the object match? Does the material used
have the required properties? Are the materials high-quality, environmentally friendly
and durable?

Design
Are form and function in harmony? Are ergonomic aspects taken into account? Is there
an emotional component? Is the processing carefully executed?                             Woodcoustics
                                                                                          Acoustic panels
Sustainability                                                                            Decospan NV, Menen, Belgium
                                                                                          In-house design
Is the material or product produced in a resource-saving way? Is it recyclable as a
whole or in parts? Is it designed for a long service life? Are ethical standards obser-
ved by suppliers and in production?

Digitisation
Are new technologies and digital components integrated in a way that provides real
added value?

                                                                                          SEAQUAL™
                                                                                          Mattress textiles upcycled from
                                                                                          ocean plastics
                                                                                          BekaertDeslee, Waregem, Belgium
                                                                                          In-house design:
                                                                                          Francesca Derkinderen,
                                                                                          Miete Vandendriessche
                                                                                          Design. SEAQUAL™, Anglès,
                                                                                          Girona, Spain
The Jury

Martin Auerbach                Martin Beeh                            Annette Lang
General Manager of the Asso-   Founder and owner beeh_innova-         Designer, Annette Lang Product
ciation of the German Home     tion, initiator of materials.cologne   Design, Wiesbaden
Textile Industry, Wuppertal    and university lecturer on Design
                               Management, Cologne

Dick Spierenburg               Prof. Martin Stosch                    Prof. Dr. Peter Zec
Designer,                      Lecturer on industrial furniture       Founder and president of
spierenburg studio,            making in the Production Engi-         Red Dot, Essen
Tienhoven                      neering and Wood Technology
                               department, Technical OWL
                               University of Applied Sciences
                               and Arts, Lemgo
Dates at a
Glance

       12 April 2021   Entries deadline Entries deadline for the interzum award 2021

      20 April 2021    Digital adjudification of the products by international experts

 21 & 22 April 2021    Notification

               until   Dispatch of the gift box with certificates to all award
      23 April 2021    winners

up to and including    Embargo period for communicating news of the award
       27 April 2021
                                                                                         All objects shown were awarded
                                                                                         in the ”interzum award: intelligent
               until   Submission of a mobile phone video in landscape format from all   material & design 2019“ compe-
      30 April 2021    award winners (optionally in portrait format)                     tition.

        4 May 2021     Online award ceremony

              from     Online exhibition of all award-winning products
        4 May 2021

     4–7 May 2021      interzum @home 2021

     4–7 May 2021      Digital presentation of all award-winning products at the
                       interzum @home 2021 (on the show floor “interzum award”)
Host
Koelnmesse GmbH
Messeplatz 1
50679 Cologne
Germany
www.koelnmesse.com
interzum @home 2021
www.interzum.com

Organiser
Red Dot GmbH & Co. KG
A Red Dot Group Company
Martin-Kremmer-Str. 14-16
45327 Essen
Germany
www.red-dot.org

Contact person
Tobias Schmidt
T: +49 201 838885-75
E: interzum-award@red-dot.de

Information & registration for the competition:
www.interzum.com/events-home/interzum-award/
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