2019 BMW CHAMPIONSHIP - Corporate Patron Workshop
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2019 BMW CHAMPIONSHIP Corporate Patron Workshop
SECTION ONE Welcome & Introductions Western Golf Association Evans Scholars Foundation BMW Championship Facts SECTION TWO Managing Your Hospitality Spectator Information Parking & Transportation BMW Championship Week SECTION THREE Ticketmaster Ticket Management SECTION FOUR Merchandise Planning Timeline Questions
MEET THE STAFF Vince Pellegrino Cael Kiess Senior Vice President, Tournaments Associate, Business Development Matt Minella Patrick Timson Director, Sales Director, Tournament Operations Collier Wiebe Steve Prioletti Manager, Client Services Director, Amateur Competitions Jeff Lapsansky Sally White Director, Ticket Sales & Marketing Director, Merchandise Dayne Melick Rich Van Voorhis Associate, Business Development Manager, Volunteers
WESTERN GOLF ASSOCIATION
• Founded in 1899 by 11 golf clubs in
the Chicago area
• Headquartered in Golf, Illinois
• Operates amateur and professional
golf tournaments and promotes the
use of youth caddies
• Administers the Evans Scholars
Foundation
460 700
Member Clubs Ambassadors
330
Championships
WGA CHAMPIONSHIPS • Evans Scholars Invitational • Women’s Western Junior Championship • Western Junior • Women’s Western Amateur Championship • Western Amateur • BMW Championship
EVANS SCHOLARS FOUNDATION
• Administered by the WGA since 1930
• 985 Evans Scholars at 19 leading universities
• 10,800 Evans Scholars Alumni
• Selection criteria includes academics, caddie record, character
and leadership and demonstrated financial need
• Since 2007, the BMW Championship has raised more than $30
million for the Evans Scholars Foundation
EVANS SCHOLARS SPOTLIGHT
985 95% 3.3
Evans Scholars Graduation Rate Cumulative GPA
40% 32,000 $
$23M
First-Generation Donors Nationwide Annual Scholarship
Students Costs
TODAY’S SUPERSTARS
Dustin Tiger Jordan Justin Rickie Rory
JOHNSON WOODS SPIETH THOMAS FOWLER MCILROY
BMW CHAMPIONSHIP BACKGROUND
Fact Sheet Schedule of Events
FedExCup Playoffs: Penultimate playoff event Monday: Closed to the public
Tournament Field: Top 70 players Tuesday: Practice Rounds/ Pairings Party
Venue: 2019, Medinah Country Club (Chicago) Wednesday: Gardner Heidrick Pro-Am
2020, Olympia Fields Country Club (Chicago) Thursday: Round 1
Attendance: More than 130,000 fans Friday: Round 2
Volunteers: Approximately 2,000 Saturday: Round 3
Purse: $9.25 million Sunday: Final Round
MANAGING YOUR HOSPITALITY Guest List • Begin developing now • Send a “Save the Date” and set an RSVP date • Gather email addresses and contact information for your guests for easy ticket distribution Communication Plan • Communicate early and often • Keep guests engaged with tips, spectator information, and FedExCup standings • Explain ticket information and distribution
GUEST CHECK-IN
Get to Know Your Venue
• Arrive early and set up/check venue
• Familiarize yourself with staff/captain
• Identify important locations, including:
◊ Restrooms
◊ Merchandise Tent
◊ BMW Owners’ Pavilion
Welcome Table (Marquee & Skybox)
• Stock with merchandise
• Operate as guest check-in area
• Frequently requested items include:
◊ Sunscreen
◊ Chapstick
◊ Phone chargers
◊ Pain relievers
◊ Hand wipes
◊ Pairings guides will be
delivered daily
GUEST ACCESS
Tickets
• All guests need a ticket
• Only have access to venue listed on ticket
• Communicate with guests on how venue is labeled
and location
• Corporate identification listed on entrance boards
• Tickets scanned at the main gate and at venue
• Wristband will allow for re-entry into the venue
• Volunteers present to help guestsCOMPANY STAFF ACCESS
Hospitality Hosts
• If included in your package, staff tickets are
intended for the main event planner or main
point of contact during the event
• Allows for early access into the grounds
and venue to prepare for your guests’ arrival
• Restocking merchandise, programs,
ensuring the venue is ready for the day
• If hosts need a larger bag to bring a laptop
or tablet, BMW Championship staff can
provide a special authorization tagON-SITE SERVICES Venue Captain(s) • Each venue will be assigned a captain(s) • First point of contact • Help with daily operations • WGA staff members will assist Secure Storage (Marquee & Skybox) • Locked storage units on-site • Venue captains and championship staff can help with restocking and storing • Remove valuables each night
BAG POLICY
TournamenT Bag Policy
aPProved Bags
• Opaque bags not exceeding
6”x 6”x 6” 6”
12”
6”
12” 6”
• Clear tote bags, plastic, vinyl, or
Bags smaller than Clear Bag smaller than 1-Gallon Plastic Medically Necessary and
6”x 6”x 6” 12” x 6” x 12” Freezer Bag Diaper Bags*
*Infant and Medical supplies will be permitted after proper inspection.
other carry items not exceeding non-aPProved Bags
12”x 6”x 12”
• A one (1) gallon clear resealable
plastic bag is permitted Backpack Camera Case Mesh Bag Purse
• For those needing to bring a
laptop or work bag, tournament Seat Cushion Clear Backpack Tinted Plastic Bag
Over-sized
Tote Bag
Binoculars Case
staff will provide you with a
special authorization tag
Printed Pattern Folding Chair Bag
Plastic Bag (Folding Chair is Allowed)
For more inFormaTion go To PgaTour.com/ProhibiteditemsCELL PHONE POLICY • Cell phones are allowed but must be silenced • Be respectful of play when using your phone • Flash cannot be used • Can capture video, audio, and photos in all areas throughout the week
PROHIBITED ITEMS • Cameras and/or camcorders • Laptops or iPads • Signs, posters and/or banners • Radios • Outside food and beverage • Pets (service animals allowed) • Noisemaking devices
HOSPITALITY PARKING & SHUTTLES
Hospitality Parking Lot - Skyboxes & Bendelow Club
• Designated parking lot for skybox patrons
• Continuous shuttle to and from the H-Lot
◊ Weekday Parking - 1999 Springinsguth Road, Schaumburg, IL
(Schaumburg Boomers Stadium)
◊ Weekend Parking - 500 Park Blvd., Itasca, IL
• Shuttles will drop off at the Main Entrance of the BMW Championship
• Parking pass required and only those who have the proper parking pass will be allowed access
• You will receive a previously agreed upon number of parking passes
• Parking passes will be distributed electronically
• More information available on www.bmwchospitality.comHOSPITALITY PARKING & SHUTTLES Hospitality Parking Lot - Medinah Marquee • Designated parking lot for Medinah Marquee Patrons • Continuous shuttle to and from the D Lot (333 E Lake Street, Medinah, IL) • Exclusive access to private entrance • Parking pass required and only those who have the proper parking pass will be allowed access • You will receive a previously agreed upon number of parking passes • More information available on www.bmwchospitality.com
HOSPITALITY PARKING & SHUTTLES Hospitality Parking Lot - Green Coat Club • VIP Valet parking at Medinah Country Club • Shuttle from the valet to the Green Coat Club • Parking pass required and only those who have the proper parking pass will be allowed access • You will receive a previously agreed upon number of parking passes • More information can be found at www.bmwchospitality.com
GENERAL SPECTATOR PARKING General Parking Lot •Stratford Square Mall (152 Stratford Dr, Bloomingdale, IL) •Pay for parking for all general spectators •Continuous shuttle to and from general parking lot •Parking pass will be required for entry •No tailgating or overnight parking permitted •A map of the parking lot will be available online at www.bmwchospitality.com
PICKUP & DROPOFF LOCATION
Parking Alternatives
• Those who are looking to use rideshare, a taxi, or be
dropped off by someone will be routed to the pick-up/
drop-off location
◊ Lake Park High School-East Campus (600 Medinah
Road, Medinah, IL)
• Drop-off/Pick-up parking is free and does not require a
hangtag
• Walk to the BMW ChampionshipALTERNATE TRANSPORTATION
Walking or Biking
• Walking: Follow the signs along
Medinah Road and enter in through
Gate 2
◊ Gate 2 is located just North of
Medinah’s main entrance
• Biking: Dedicated bike parking area
located at Lake Park High School
◊ From here, spectators will walk
to Gate 2H
B
I A
2
F
G
D
F
K 1
J
3
1
E
Medinah Road
Driving
L
Range
18
O
2 A
A Medinah Clubhouse
B
B BMW Experience
13 C
C BMW Owners’ Pavilion
D
P D BMW Pavilion - 18th Hole
E
E Volunteer Tent
M
F
F Admissions Office
G
G Biergarten
R H
COURSE MAP
17 H Media Center
I
12 I Merchandise Tent
C 3 4 J
J 18th Green Chalets
14 K
K 18th Green Skyboxes
L
L Trophy Club
M
5 M 17th Green Skyboxes
N
N Medinah Marquees
O
O 13th Green Skyboxes
16 P
P 1899 Club
8 Q
S Q Bendelow Club Seating
R Member Viewing Suite
7 S Green Coat Club
Q
Concessions
15 Restrooms
Medical
11 Mobile Device Area
Public Grandstand
9 6
N Handicap Viewing
Spectator Bridge
$ ATM
10 1 Gate 1
2 Gate 2
Lake S 3 Gate 3
treet
NMEDINAH MARQUEE
Medinah Marquee
15th Hole, Par 4, 390 yards
7. 8. 9. 10.
4. 5. 6.
2. 3.
1.13 GREEN SKYBOX
13 Green Skybox
13th Hole, Par 3, 245 yards
5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16
3. 4. . 17.
2. 18. 19.
1. 20. 21.
22.
23.17 GREEN SKYBOX
17 Green Skybox
17th Hole, Par 3, 193 yards
1. 12. 13.14. 15. 16.
17. 18.
8. 9. 10. 1 19. 20.
6. 7. 21. 22.
4. 5. 23.
2. 3.
1.18 GREEN SKYBOX
18 Green Skybox
18th Hole, Par 4, 449 yards
. 10.
9
. 8.
6 . 7
5. 10.
4. 7. 8. 9.
3. 4. 5. 6.
2. 1. 2. 3.
1.BENDELOW CLUB
Reserved Viewing Area: Bendelow Club, Lou Graham, Hale Irwin, Tommy Armour, Cary Middlecoff
8th Hole, Par 3, 201 yards
4.
. 4 2. 3. 2
41 2. 2 7.
40. 2 2 6 . 2 28.
29.
21. . 25. 10. 30.
39. 24 9. 11. 31.
38. 8.
12.
13.
37. 20. 23. 7. 9. 10. 14.
32.
3 6 . . 6. 8. 33.
1. 9. 22 11. 15. 34.
35. 8. 2 1 5. 7. 12. 16.
1. . 13.
20 4 6. 17.
17
19 .. 3. 14. 18.
2. 5. 15.
4. 16.
1.
3.
2.
1.GREEN COAT CLUB Green Coat Club 12th Tee, 14th Green, 15th Tee
BMW CHAMPIONSHIP WEEK
Date Time Event
Monday, August 12 Course closed to the public
Caddies to college event
Tuesday, August 13 8:00 a.m. Gates Open, Admissions Office Open
Professional Practice Rounds
7:00 p.m. Gates Close (Approximate)
Wednesday, August 14 6:30 a.m. Gates Open, Admissions Office Open
7:00 a.m. - 9:00 a.m. Gardner-Heidrick Pro-Am A.M. Times
12:00 p.m. - 2:00 p.m. Gardner-Heidrick Pro-Am P.M. Times
6:00 p.m. Gates Close (Approximate)
Thursday, August 15 8:00 a.m. Gates Open, Admissions Office Open
BMW Championship Round 1 9:00 a.m. - 1:23 p.m. Tee Times Hole #1 (3-somes)
Friday, August 16 8:00 a.m. Gates Open, Admissions Office Open
BMW Championship Round 2 9:00 a.m. - 1:23 p.m. Tee Times Hole #1 (3-somes)
Saturday, August 17 6:30 a.m. Gates Open, Admissions Office Open
BMW Championship Round 3 7:25 a.m. - 12:50 p.m. Tee Times Hole #1 (2-somes)
Sunday, August 18 6:30 a.m. Gates Open, Admissions Office Open
BMW Championship Final Round 7:25 a.m. - 12:50 p.m. Tee Times Hole #1 (2-somes)
5:00 p.m. Awards Ceremony, #18 GreenTICKETS Hospitality Tickets • Provides grounds and hospitality access • Your colored wristband is needed for re- entry to hospitality venue • No re-entry into tournament Junior Tickets • Children 16 and under admitted free • Limit four kids per every one adult • Children must have a hospitality ticket
TICKETMASTER Tickets • All tickets and parking passes will be delivered electronically • Each company will have access to all hospitality tickets each day and will distribute to their guests • Electronic tickets will be scanned at the main entrance AND at your hospitality venue AccountManager • All tickets will be available on your company’s AccountManager • Transfer or print • Proper person who will be managing tickets • Distribute and track tickets
SHIPMENTS Inbound • Shipments are accepted July 22-August 11 • No large boxes or bags will be allowed through the gates during championship week • Inbound shipment forms on www.bmwchospitality.com Outbound • Ship items following play on Sunday • Bring shipping forms, account number, shipping boxes and tape • Pack and seal boxes, secure shipping labels • Make arrangements to remove and store leftover items in storage units
ADDITIONAL HOSPITALITY TICKETS • Additional hospitality tickets are available at all times up to a certain number • Complete additional ticket form with requests prior to the championship • See venue captain for on-site additional ticket needs • Credit card authorization form • Additional tickets on AccountManager
SUPPLEMENTAL OPPORTUNITIES Green Coat Club • Valet parking • VIP Concierge • Menu presented by Gibson’s Restaurant Group • Table service • Stadium seating 14th green • Plush indoor seating with table service • $795 per person • $750 per person (8 or more) Honorary Observer Group • Walk inside the ropes with a group • Announced by the starter on the first tee • Honorary Observer uniform • $5,000 per group • Group includes 2 honorary observers
ADVERTISING OPPORTUNITY Official BMW Championship Program • Designed as a keepsake • Reach a highly desirable audience • 12,000 circulation includes hospitality venues, pro-am participants and volunteers • Full-page ad: $5,450 • Half-page ad: $3,000 • Two-page spread: $9,500 • Hospitality Patrons receive a 25% discount
MERCHANDISE Benefits • As a BMW Championship supporter, you have the unique opportunity to create customized gifts for your clients. • These are quality products from vendors trusted by the PGA TOUR. Uses • Company golf outings • Employee sales incentives • Staff uniforms • Gift packages • VIP Gifts • On-site gifting during tournament week • Post-tournament “thank you” to your guests Ordering Timeline • It takes 4-6 weeks after your order is placed to receive your merchandise • The deadline to order merchandise is July 12, 2019
MERCHANDISE Contact Sally White white@wgaesf.org 317-331-1763 Apparel Manufacturers:
LOGO REQUIREMENTS
OPTION 1 OPTION 2LOGO REQUIREMENTS
OPTION 1
OPTION 2 OPTION 3IMPORTANT DATES & DEADLINES March 29 Event Planner Contact Form March 29 Final Payments June 1 Program Ad Artwork June 24 Corporate ID Form June (TBD) Ticket Distribtution July 12 Final Merchandise Order July 15 Credit Card Authorization August 12 Championship Week * All forms and information covered can be found online at www.bmwchospitality.com
THANK YOU! One golfer wins, 975 caddies do too!
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