Fitness Brand Report - Brisky Commercial
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Fitness Brand Report
Fitness is a huge part of American Culture and right now there is a great deal of uncertainty with
the future of fitness. Recently the Brisky team has been monitoring what steps major fitness
brands are taking, and in an effort to keep people informed of how fitness brands are reopening,
we have compiled a report to compare and contrast four major brands. Here are our findings, we
hope you find them helpful.
VASA Fitness
VASA Fitness Response to Closure
While their locations were closed, they were offering and are continuing to offer V Fit online
classes
Anyone who goes on their website can watch videos - don’t have to be a member
Have a variety of classes (HIIT, Stretch & Recovery, Resistance, etc.) - Range from 15 to 30 mins
VASA Fitness on Reopening
VASA has reduced its monthly membership fee for all members to $9.99.
VASA will not permit showers or changing and will only allow restroom use.
Further, the pool, sauna, steam room and hot tub will be closed and child care services will
not be available.
In order to reinforce the social distancing guidelines, every other cardio machine will be
turned off and a floor attendant will monitor all exercise areas and help to discourage close
proximity workouts.
Take staff’s temperatures, the staff are wearing face masks, had to re do class schedule so
there is 30 minutes in-between classes so they can sanitize and wipe down everything.
VASA will have limited hours, will limit the amount of people inside each facility based on
square footage.
Will have gym members sign up for hour time slots online beforehand on the app or website
for a time slot they will be working out to reduce/limit the amount of people in the gym.
PAGE 1All members have to sign a waiver before coming back in. See Waiver in Text Form Below:
Dear Valued VASA Member, As we reopen clubs, we are committed to providing our teams and
members with a clean and safe environment. In doing so, we need your help. Below are a few
guidelines that we ask you to accept and follow when you visit the club.Please review each one
and if you agree to the guidelines, click “I ACCEPT” at the bottom of this form. We appreciate
your cooperation in keeping our VASA community as healthy as possible.For good and valuable
consideration, the parties agree as follows:
1. HEALTH & SAFETY
• I confirm I do not have any symptoms related to and have not been knowingly exposed to
COVID-19.
• If the above status changes, I agree not to visit the club.
2. FACE COVERING
• We strongly recommend members wear masks while in the club.
3. SOCIAL DISTANCING
• I agree to keep 6 feet between myself and other members while in the club.
4. CLEANLINESS
• I agree to disinfect all equipment after use, and will not enter closed off areas.
• I agree to keep my hands washed/sanitized while at the club.
WAIVER: In light of the COVID-19 pandemic, I reaffirm the Waiver which I executed on my
Member Agreement, and assume the risk of use of the VASA Fitness facilities.VASA attendants
will be monitoring the gym floor – helping to clean, discourage close proximity between
members and encouraging members to wipe down equipment. If a floor attendant or member
asks you to do one of the above, we ask that you please cooperate and do your part. Thank you in
advance, we can’t wait to see you in the club!
Open Locations
All Utah Clubs are now open
All Oklahoma clubs are now open
Arizona, Colorado, Indiana & Kansas - working daily with state and local health departments
to determine re-opening dates
PAGE 2Planet Fitness
Planet Fitness Response to Closure
Members’ fees:
Upon the closures of Planet Fitness clubs in March, all members’ accounts were frozen and the
company communicated to members that they would not be charged any fees while the clubs
were closed. This includes monthly membership dues and annual fees. In the second half of
March, the company’s member count was not materially changed due to cancellations.
Digital options:
The company accelerated its number of digital initiatives, including its United We Move
marketing campaign. The initiatives include daily 20-minute or less live workouts on Facebook
launched on March 16. These workouts have featured Planet Fitness trainers and special celebrity
guests, such as the New England Patriots football player Julian Edelman; “The Biggest Loser”
trainer Erica Lugo and actor Jerry O'Connell. These workouts have averaged more than 100,000
views per workout and 4.5 billion media impressions. The workouts are then posted on YouTube,
and the company’s YouTube subscribers have increased 229 percent since the temporary closings.
The videos have more than 10 million views. People also are encouraged to download the Planet
Fitness App for access to more than 500 exercises that can be done at home with minimal or no
equipment. As a result, the company has seen a 173 percent increase in average daily workouts on
its mobile app.
Planet Fitness on Reopening
TOUCHLESS CHECK-IN
Avoid unnecessary contact by checking in using your digital keytag on the PF app.
CLEANING STATIONS
Each cleaning station throughout the club will be stocked with disinfectant spray and paper
towels. Hands sanitizer stations will also be replenished regularly.
CARDIO DISTANCING
Some cardio and strength machines are not available for use to give our members a little extra
breathing room.
PLEASE BE CLEANSIDERATE™
Our members play an important role in helping us keep our clubs clean and safe. So, here are
some ways you can Be Cleansiderate™.
SCRUB UP BEFORE & AFTER WORKING OUT
Wash your hands for 20 seconds before and after using the equipment
PAGE 3CLEAN BETWEEN
Wipe down equipment before and after each use. There are cleaning stations located throughout
the club with disinfectant spray and paper towels.
PRACTICE SOCIAL FITNESSING™
Keep a safe distance by putting an imaginary treadmill, or two, between you and others.
NOT FEELING GREAT?
Take a rest day or try a workout at home on our free app.
ONE THUMB BEATS A HIGH-FIVE
Give encouragement without touching.
Open Locations
As of May 1, the company began reopening three clubs, two in Georgia and one in Utah, in
accordance with local official guidelines with plans to reopen about 150 stores by May 15.
Lifetime Fitness
Lifetime Fitness on Reopening
Once the gym reopens they will be doing deep cleans
Continuous scheduled disinfection of high-touch surfaces throughout the club
Club hours adjusted to allow for overnight deep cleaning
Team members receive ongoing training on cleaning protocols and are provided with
disinfecting kits
Self Cleaning Stations:
Easy, readily available equipment disinfectant spray
Hand-sanitizing stations are conveniently located throughout the club
Classes:
Classes will require reservations and schedules will be adjusted to be consistent with
governmental orders and guidelines and to allow for thorough cleaning between classes.
PAGE 4Equipment Spacing:
You will likely notice increased spacing between equipment and within workout areas to allow
for appropriate social distancing.
Increased Kids Spaces To help our children practice social distancing, we will dedicate other
areas of the club for playtime, classes will be adjusted to be consistent with governmental
orders and guidelines, and we will require reservations for all ages.
Employees:
Team members will be encouraged but not required to wear a mask.
self-temperature checks will be taken at home or prior to each shift consistent with
government orders and guidelines.
Locker Rooms:
The locker room will be a focal area for our intensive cleaning efforts
To practice social distancing, upper lockers will be available and spaced out
Every other shower will be available
Based on governmental orders and guidelines, signs will be posted indicating restrictions for
the whirlpools, steam rooms and saunas
Frequent sanitization of shared surfaces using EPA-registered, virus-killing disinfectantsIn
addition to already intensive cleaning efforts, several protocol additions are being made for
further sanitation. Measures are also being taken to help practice social distancing.
Capacity limitations
Equipment will be spaced or marked for social distancing
Enhanced cleaning protocols with EPA-registered, virus-killing disinfectants
Several cleaning stations, of disinfectant spray and wipes, throughout the space to help
encourage cleaning of equipment before and after use
Group Fitness:
Classes will be offered and class capacity will be consistent with governmental orders and
guidelines.
Reservations are required for ALL studio offerings
Look for reservation floor indicators in your class, placed 6 feet apart to help practice social
distancing
Equipment, when applicable, will be laid out for you at the beginning of class
Classes will be spaced 30 minutes apart to allow for instructors to sanitize equipment with an
EPA-registered, virus-killing disinfectant
PAGE 5LifeCafe:
Food safety and sanitation have always been a high priority. During these times, we’ve
implemented even stricter guidelines.
Continuous scheduled disinfecting of all shared surfaces every 30 minutes
Gloves are required for all team members for all transactions
Plexiglass at each check out station
Social distancing guidance if a line forms
Designated order pickup zone for each order
Training:
We work to provide our members and team members the best experience possible. This includes
sanitizing and disinfecting all touch points throughout training areas.
With an EPA-registered, virus-killing disinfectants, team members will clean and wipe down
each piece of equipment before and after each use
To protect members and team members, we will practice social distancing of 6 feet during 1:1
sessions, eliminate any physical contact and masks will be encouraged or required
Pilates:
Additional cleaning protocols and social distancing efforts have been put into place for our
Pilates programming and spaces.
Pilates instructors will clean studio and equipment before and after use with EPA-registered,
virus-killing disinfectant
Classes will be scheduled 15 to 30 minutes apart to allow for equipment cleaning
Every other reformer will be used or they will be placed 6 feet apart
LifeSpa:
As always, LifeSpa focuses on high standards in sanitation and hygiene. In addition to our
standard protocols, we’re implementing enhanced cleaning protocols using EPA-registered,
virus-killing disinfectants to clean equipment and spaces.
Face masks are required for members and team members for most services
All tools will continue to be sanitized using Barbicide after each use
All team members will thoroughly wash their hands immediately prior to and following all
services
After each guest, we wipe the salon chairs, rolling carts, spa tables, face cradles and
countertops with anti-bacterial wipes
Credit or debit card use is preferred.
PAGE 6Open Locations
Alabama Lifetimes will be open May 18th
Oklahoma City - Open
South Tulsa - Opening May 15th
Texas - Opening May 18th
Utah - Opening May 15th
LA Fitness
LA Fitness Response to Closure
Temporarily closed all clubs to the public until further notice
Suspended billings until one or more clubs in each member’s market reopens
LA Fitness on Reopening:
Georgia governor gave the green light to open gyms on April 24th, LA Fitness had plans to reopen
on May 1st but on April 30th, the company decided against that idea.In an email to patrons, LA
Fitness said, “Our guidance on how we proceed throughout this pandemic is to do what is best for
our members and our employees. So, although we had originally set a target date of May 1 for our
first market reopening, specifically Georgia, we decided to hold off for now while we seek a
greater consensus between the federal, state and local authorities on the proper path forward.
Also, we have received many emails and phone calls from members and want you to know we are
listening and taking what you say into consideration.
“As soon as we see a clearer indication that the time is right, we will notify you of our plans to
reopen. Rest assured, your membership will remain on a complimentary freeze – no billing
(including billing for any personal training, HIIT by LAF and Kid’s Klub, if applicable) will occur
until then. In the meantime, we will complete our club reconfiguration, which includes spacing
equipment to respect social distancing and accommodate reduced capacity of around 30%
initially. We also continue to implement new cleaning protocols, additional disinfectant and
sanitization supplies and employee training to provide you with a setting in which you can safely
return to your workout routine.”
Open Locations
As of Wednesday May 13th, all LA Fitness locations remain closed
PAGE 7Statement & FAQs from their Website:
"We are deeply concerned for the health of our members and employees during this COVID 19
crisis. We feel it is our responsibility to do what we can to reduce the spread of the virus, and
with that as our guide we have made the difficult decision to close all of our LA Fitness, City
Sports Clubs and Esporta Fitness clubs to the public until further notice. We know that the
closing of these clubs has made things difficult for you too. We encourage you to continue to
exercise from home and we look forward to the clubs reopening soon.
We are keeping a staff on-hand to answer calls and emails. Wait times may be longer than
normal, so we appreciate your patience"
FAQ:
Will I continue to be billed while the gym is closed?
We have suspended all billing until one or more clubs in your market reopens, at which time it
will be reactivated. This includes all billings for fitness, personal training, Kids Klub, HIIT by LAF
and Pilates by LAF, as well as annual/enhancement fees and rate guarantee fees, if applicable.
How long will you be closed?
We will continue to monitor the situation very closely and will follow the guidelines, instructions
and recommendations of public health officials and the CDC.
What are you doing to prevent the spread of COVID-19?
Our biggest step was to close our clubs to the public.
How will I be notified when the clubs reopen?
Download our free mobile app. Updates on reopening will be posted there and on our website.
Confirmation of a reopening date will be emailed to members using the email address we have on
file, so please be sure to update it if needed on the mobile app and website.
How does the club closure affect my Paid in Full membership?
Your memberships will be extended to cover the time of the closure.
How do I freeze my membership?
We have already taken care of this for you and have waived the standard $10 monthly fee. Your
membership will be reactivated once a club in your market reopens.
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