GUIDE 2018 EXPOSURE - Peake Media
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2018
EXPOSURE
GUIDE
PEAKE MEDIA • CLUB SOLUTIONS • BOX PRO • CAMPUS REC • MINDFUL STUDIO
INSIDE 02 CLUB SOLUTIONS FOR HEALTH & FITNESS CLUB PROFESSIONALS 06 BOX PRO FOR CROSSFIT PROFESSIONALS 10 CAMPUS REC FOR COLLEGE & UNIVERSITY RECREATION PROFESSIONALS 14 MINDFUL STUDIO FOR YOGA PROFESSIONALS 18 OUR EVENTS OPPORTUNITIES FOR LASTING RELATIONSHIPS 24 THE DETAILS PRINT & DIGITAL ADVERTISING SPECS 26 PACKAGES ADVERTISING OPPORTUNITIES FOR YOUR BRAND
LET’S GET
TO WORK
At Peake Media, we pride
ourselves on educating and
empowering thousands of
readers with our high-quality
business content every single
day. A large part of that success
is due to strong partnerships
with innovative companies
in the health and fitness
industry. Inside our 2018
Exposure Guide, you’ll find all
the pathways our platforms
offer for connecting with your
buyers — industry CEOs,
owners, managers and decision
makers. Our audience includes
professionals working in health
clubs and coaches in CrossFit
gyms, recreation directors
in college campuses and
practitioners in yoga studios.
1
INSIDE…
For more than 14 years, Club Solutions has been dedicated to
educating and empowering health and fitness professionals.
Through print, digital and social platforms, we’ve grown to
have the largest media footprint in the health club industry.
Club Solutions’ continued growth makes our platforms the
ideal way to connect with the most prestigious and influential
minds in the fitness industry. Leaders and top health club
operators with immense buying power not only grace our
covers, but they also read our content and attend our events.
In 2018, we are focused on continuing to add exceptional
value to our readers, while giving you the best platforms to
grow your business and brand. We hope you’ll join us, the
premier business resource in the industry.
OUR AUDIENCE
Club Solutions' readers are the key decision makers — owners, presidents,
executives, GMs, directors and managers — who approve spending and strategic
planning for their clubs. No other club business magazine has the support, following
and partnerships like Club Solutions. We have the industry’s top advisory board that
is made up of the industry’s most successful leaders and their clubs.
PRINT 24,000+ SUBSCRIBERS
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SOCIAL 43,000+ SOCIAL FOLLOWERS
WEB 45,000+ MONTHLY PAGE VIEWS
2
Read the Digital Issue on any mobile device + Get instant updates on social media + Watch exclusive videos online
What’s in every issue
THE SECTIONS
the pulse
Industry news, happenings & game-changers.
Woodside Health & Tennis
Club in Westwood, Kansas.
by SELENA ALEXANDER
by RACHEL ZABONICK
MARKETING OPERATIONS
Promoting Programs It’s Time for Your January
in the New Year Operations Review
3
WISE WORDS
“In prior years,
OPERATIONS
The 4 Keys to Lindsey Rainwater A
new year brings joy to program directors.
With member engagement at an all-time
high, it is the perfect time to unveil new A
new year is here and I am sure your clubs
are busy with brand-new members, as well
as reinvigorated current members. It is easy
the angst of a
lot of my peers Anytime Fitness’ schedules, programs and classes. While it is impor-
tant to tap into the new trends to keep your busi-
to get wrapped up in the January rush and forget
about the systems and processes that keep your
were that we
couldn’t get any
Success You have questions, we have
answers. This month we spoke
keys to
Rainwater’s
ness on the leading edge, it is not just about what
you have that is new, but rather how you promote
what you have, that matters. Here are three things
club on track. Take a few minutes and review these
ive operations items to make sure you are starting
2017 of on the right path.
of these systems Insight into how Anytime Fitness you can do to ring in the New Year: Inventory check: Look over some of the items that
with LINDSEY RAINWATER,
to talk to each has become one of the leading the founder of the Women in
personal First, make your schedule look new. Switch up
concepts and class times,
you only order two or three times a year. Think of
items like barcodes or
other; and you’re health club franchises worldwide. Fitness Association (WIFA), success: and if possible, give some membership codes, back-
inally starting of your programs a new up repair pieces for equip-
about strategies for supporting name or logo. ment, hair dryers, etc.
to see all those women leaders. ONE.
Focus on your own Second, if you can in- Are you stocked up for the
Every Detail Matters
barriers tumble very successful company PEOPLE: It’s Always about about getting your life back.” troduce something new irst part of the year?
down.”
MIKE RUCKER
E has a playbook of “keys”
they follow that lead
them to success.
In 2011, Greg Joswiak,
People. “We invest in raising the
emotional intelligence of our
employees, and minimizing
certain time-sucking tasks so
PROFIT: Everybody Must
Profit. “The word ‘proit’ has
two meanings — one referring
to inancial gain and the other
What was your inspiration for founding WIFA?
LR: WIFA was founded out of an inspiration
to create a place for women to gather and share
personal development
and self-esteem,
versus worrying about
climbing the ranks — if
within the irst quarter of
the New Year, then start
promoting now. Begin
talking to your members
Systems audit: We all
have systems that we
think are being followed
because we have taught
you know yourself and
on API integration Apple’s vice president of world- our franchise owners can spend to overall beneit,” explained inspiration, mentorship and be in communiy with in January and build the and trained on them.
live in that truth daily,
becoming more wide iOS product marketing more time giving members the Runyon. “Our business model one another. excitement through Feb- However, the busy time
ers’ education and careers, Woodside is impact Woodside makes in the greater
mainstream. at the time, revealed the tech encouragement they need to allows our ym owners to make
the opportunities will
present themselves. Retention through a conident they are developing the best Kansas Ciy area reaches beyond its four ruary. Launch your new of January is a perfect
premium experience.
vision and mission for our association is that
company’s four keys to success reach their goals,” said Runyon. a healthy and proitable career What is WIFA’s purpose and mission? LR: The trainers possible. “And with very low walls. “Woodside Health & Tennis Club is class or program at the opportuniy to check in
included: “focus, simpliciy, PURPOSE: Give People a change, yet still spend more TWO. turnover, they are highly visible in the at the core of the Woodside Village proj- end of February or early
MO HAGAN ANDREW BARRANCO and see if the systems are
courage and a commitment to Greater Purpose. “At Anytime time with family and doing every woman professionally representing our Find a mentor that oodside Health & Tennis Club, lo- club, which helps make them approach- ect, a sustainable, active communiy that March, before your mem- still working. Is it meet-
STAT TRACKER being the best.”
Anytime Fitness too, has
Fitness, we are constantly
gathering and sharing our most
what they love.”
PLAY: Play More. Runyon
industry can ind her place and rise to her fullest
potential. Our aim is to see more women in the
you can be totally
transparent with and W cated in Westwood, Kansas, aims able,” she said of the trainers. “They wear is revitalizing a central area of Kansas bers leave on their winter
vacations. This will keep
GoodLife Fitness Merritt Athletic Clubs ing our needs the way we
intended?
100
to ofer a communiy of health, ‘Ask Me Anything’ buttons so members Ciy,” said Swetala.
four keys to success, recently heartwarming member success said, “We work very hard, but boardroom, championing each other to achieve be influenced by. My wellness and lifesyle for its members — and know they can use them as a She said the project them engaged and curious to come back right after Do a cleanliness inspection: Prety basic, right?
shared by Chuck Runyon, the stories,” said Runyon. “This we also make it a prioriy to and sharing success through collaboration. largest career growth in doing so, they do not cut any corners. resource, whether they are a is currently in the devel- their holiday. True we do these all the time, so mix it up. Take
CEO and co-founder of the helps our club owners see their provide our employees and moments have come “We provide our members with every- client or not.” CLUB FILES opment stage and some Lastly, study the trends reports that will your team around as part of your weekly meeting,
fast-growing itness franchise. from taking advice
leadership team that includes women? LR: Con-
purpose as not only helping franchisees with an enjoyable What are benefits to companies having a diverse thing they need in order to achieve their Beyond the initial as- residential units and retail be published throughout the early part of the or do it with your front-line teams. See what ob-
According to Gartner, He explained the company’s individuals, but inspiring their workplace culture to foster from mentors. Turns New Year. Look at the top trends on the list of servations and indings they have. Inspect with a
wellness goals,” said Katie Swetala, Wood- sessment, which Swetala spaces have already been
research predicts growth to more than 3,000 loca- entire communities to get in creativiy, collaboration and
out they could see
sidering that women make up 80 percent of pur- side’s managing director. “We aren’t just a said is the club’s attempt established. The next phase programs, classes and equipment to determine team of fresh eyes.
that 100 million my potential before I
tions worldwide has been the shape. And, for our most pas- curiosiy. We take the work we chasing decisions in the average household, hav- ym. We aren’t just a health club. We are a to get members of on the of the project will see a club which of these trends you could incorporate Re-boarding of staf: If you don’t have this in your
consumers will shop
realized it, allowing for
result of combining the four sionate members, itness carries do seriously without taking ing female representation at the table provides a means to becoming your best possible self right foot, Woodside boasts expansion. within the year. 2017 plan, make it a prioriy. Have a formal re-board-
more opportunities
in augmented reality essential elements of “People, a greater purpose than losing ourselves too seriously.” By well-rounded perspective within any business. It than trying to go it — whether it’s through physical itness, several luxury amenities. Woodside Health Swetala said the long- Take advantage of the media’s interest in ing process for your team. It could be a one-on-one
by 2020. Purpose, Proits and Play.” weight and looking good — it’s Rachel Zabonick is also easier for most women to act from a place alone. nutrition, stress management, or just “Our full-service Woodside &Tennis Club term goal is providing “What’s New in Fitness for 2017” and lend your review of training sheets and role plays, or a group
of emotional intelligence, being able to leverage building an active, healthy lifesyle.” Kitchen provides whole in Westwood, Kansas healthy, sustainable, voice as the expert. If you have the budget to invest setting where you review the systems, processes
their emotions in a positive manner to have em- THREE. Swetala added that Woodside, which nutrition options morning, locally-focused wellness in something new, study the trends list and decide and service standards that are important to you.
pathy and relate to a consumer, employee or op- women getting opportunities within orga- Watch what others ofers more than 100 group exercise noon and night, making it programming to not just how you can get the biggest bang for your buck. Communicate goals and team focuses: Review your
ith drones now a main- tunity for the NAC with drone aerial survey of our 4-acre portuniy. Diversiy for both the representation of nizations — the opportuniy is to continue At the end of the day, your success is measured 2017 goals and focuses with your team. For many of
MARKETING W stay in the technology
world, many industries are
videography to capture unique
aerial video footage from van-
outdoor resort and pool com-
plex during Friday Night Live
women, but also age and other points of diversiy,
so that all perspectives are represented, is good
to generate awareness and give women
with the qualiications and capabilities of
do, not just what they
say. This lightens the
load of comparing
classes a week, is known for services that
exceed client expectations, and it starts
with an investment in the staf.
easy for members to make healthy choic-
es,” she explained.
In addition, Woodside is equipped with
Woodside members and Village residents,
but the entire surrounding communiy.
It’s not always all business at Woodside,
by participation. Build new classes of what is per-
forming strong and if you really believe in a class
us we think we do a good job at this; in realiy our
teams say otherwise.
A Bird’s using them to create stunning tage points that only small, — a live music, poolside event business practice. being in high-ranking leadership roles the yourself to others as The club’s personal training department a spa and an in-house naturopathic physi- though. Swetala said the club has a vibrant or program (that isn’t performing well), invest Look over your communication stratey for
Eye View: videos for marketing purposes. unmanned aerial systems held each Friday during the spotlight so that they can rise. Because so a measure of your
own success. True
is illed with educated career trainers, each cian who ofers a variey of wellness testing. social calendar, naming annual member some time with those trainers and instructors to your team goals as well. Do you mainly use face-
Take Newtown Athletic Club can provide,” said Taylor An- summer.” In what ways can the health club industry bet- many of the positions in the past were held equipped with an Ortho-Kinetics certiica- “We are constantly investing in our appreciation events, wine-tastings, pool- ind out what they need to build participation. to-face communication, newsletters, white boards,
How NAC (NAC) as an example. The club tolino, the marketing director “Identifying opportunities ter support women? LR: I don’t know that it’s by men, it will just take time for those posi- happiness is, for me, tion. “Members receive a three-hour com- spaces to ensure that we provide mem- side music sessions and tennis socials as a My best advice for 2017 is to be open minded to internal Facebook groups or only email commu-
recently created a video us- for NAC. “As you can see, the as they occur for ‘real time an opportuniy to get better as much as it is an tions to turn over and opportunities made feeling satisfied with plimentary Ortho-Kinetics Assessment bers not only with industry-leading few of the events that can be found going trying new things and talking up what you’ve got nication? Ensure the lines of communication are
Uses Drone ing drones that highlights the NAC sits on a large campus of experiences’ is an important opportuniy for awareness. I do see many more available to women. doing what I say when they join,” Swetala explained. “This equipment and facilities, but also creative on around the club at any given time. that is already great. wide open with your team. It can only help.
Videography club’s Friday Night Live events. 22-acres. We sought a way to element,” continued Antolino. I’m going to do and provides them with invaluable informa- and positive environments,” she said. “Ev- “We believe that providing opportuni-
On Facebook alone, the video illustrate the NAC experience “Now at the NAC, the sky’s no enjoying the personal tion about their body and programming ery detail matters.” ties to be engaged, enlightened and enter- Mo Hagan is vice president of program innovation Andrew Barranco is the regional operations and
has been viewed over 7,000 and large, aesthetically pleas- longer the limit. We are always credibility with myself for GoodLife Fitness and canitpro. Email her at mo@ aquatics manager for Merritt Athletic Clubs. Email him
that is completely personalized.” The club is also able to ofer its mem- tained is part of our role in comprehen-
times and had 44 shares. ing facilities in a sophisticated striving to improve.” By Ra-
that yields.
Swetala said that by investing in train- bers and staf a communiy feel. The sive wellness,” added Swetala. goodlifeitness.com. at abarranco@merrittclubs.com.
“We saw a great oppor- manner. We started with an chel Zabonick
14 ClubSolutionsMagazine.com | September 2017 18 ClubSolutionsMagazine.com | September 2017 20 ClubSolutionsMagazine.com | January 2017 22 ClubSolutionsMagazine.com | January 2017
THE PULSE Devoted to bringing ASK THE EXPERT In this Q&A CLUB SPOTLIGHT Our readers THE ESSENTIALS These
readers best practices and news and we answer pressing questions and help our share success stories and innovative, columns span the important business
updates on the most important topics in readers overcome specific challenges they out-of-the box ideas and practices that are areas of sales, retention, marketing,
the health and fitness industry. are facing in their clubs. working within their four walls. operations and programming.
THE BOTTOM LINE
COVER STORY THIS MONTH: GROUP X
by TYLER MONTGOMERY
FEATURE STORIES
We go beyond the ordinary interview, 10 QUESTIONS WITH In every issue our featured articles
Chuck Runyon
getting industry leaders to share their cover the most relevant topics for
1. Who or what has been your inspiration in itness
entrepreneurship over the years? The members of
stories of success with our readers. AV NOW FITNESS ON DEMAND HEDSTROM FITNESS
Anytime Fitness are a consistent source of inspiration and
we are constantly receiving stories from franchise owners
or members directly through social media. health and fitness professionals,
2. What has been the major diferentiator for Anytime
such as personal training, retention
Fit 1010: AV Now’s newest all-in-one portable sound GROUP by Fitness On Demand is designed for itness Hedstrom Fitness is proud to present the next genera-
Fitness over the years? Technology creates
system solution. The Fit 1010 features the workhorse studios and small group training zones to optimize tion Surge®, the Storm. The sleek new design and re-
E-mic itness instructor’s headset microphone, a built- their group itness offerings by instantly injecting structured handle options provide greater accessibility operational eiciency for our franchise owners and
in UHF wireless microphone receiver and a Bluetooth hundreds of premium itness classes into otherwise and comfort while allowing for multiple new exercises for members; it provides convenience and access to a
streaming music player. Can be run for up to six hours moderately utilized spaces. GROUP provides access and uses. The Surge® Storm is 42 inches in length and network of 2,500-plus clubs. Design creates a welcoming
on battery power or an unlimited time on AC power. to the world’s most renowned programming and rec- can hold up to 65 pounds of water. environment that is inviting, warm and friendly. The
ognized content creators on-demand or at designated
and more.
heart is what our franchise owners provide and the
800.491.6874 avnow.com times scheduled by the facility. 800.810.6528 hedstromfitness.com ultimate diferentiator is their passion, empathy and
sales@avnow.com sbrown@hedstrom.com deep engagement with members.
877.474.0505 fitnessondemand247.com
info@fitnessondemand247.com
3. What has allowed Anytime Fitness to be so successful
as a worldwide brand? From a member’s perspective,
people all over the world want the same thing — a
non-intimidating environment, quality equipment and
facilities at an afordable price, and itness programming
and personable service that helps them get real results.
7.
THE MARKETPLACE THE BOTTOM LINE
What have been major keys in your life to achieving
4. How do you create such intense brand loyalty that
people get tattoos of your logo? Business ownership
or transforming your life through exercise is very similar.
success? In my opinion, luck and timing play a larger
role than most people are willing to admit. I was born into
a two-parent family as a white male in Midwest America
I’ve heard hundreds of reasons why people get tattoos (still the greatest country of opportunity) without any
and every answer is deeply personal and unique. It’s never physical, mental or emotional issues holding me back.
about money. Let that marinate. Other life experiences – beyond my control — helped form Chuck
In every issue we feature a set of 5. What is Anytime Fitness doing to help break through
to the 80 percent of non-members? As an aging,
unhealthy country continues on, the inancial burden
my personality and values.
8. On a typical day, what do you enjoy the most about life
outside of Anytime Fitness? In the winter, I’m watching
Runyon is
the CEO of Ten questions with a top leader in
of providing health care will provide opportunities for or coaching my kids in basketball and in the summer, Anytime
products and services that can be the industry on their successes and
our industry. So we continue to engage with insurance we spend weekends at our lake home. Golf, competitive
HOTWORX KEISER LES MILLS companies, employers and lawmakers to understand their challenges and working out are regular hobbies. Fitness.
problems and provide solutions or urge proactive programs.
HOTWORX maximizes revenue potential per square Keiser M3i Indoor Bike: Built with the simplest of engi- FITNESS ENGINEERED. DESIGNED FOR HIGH PERFOR-
foot, allowing owners to service three clients per ses-
sion in the 63-square-foot infrared workout sauna. Its
neering designs, the Keiser M3i Indoor Group Cycling
Bike its riders of all body shapes and sizes, achieves
MANCE. ENGINEERED FOR RESULTS. Equipment is the
No. 3 reason members stay with a facility. Are your
6. How do you perceive yourself in business? Our team
works incredibly hard to support franchise owners
9. I know you enjoy traveling. Where have you been lately
and how does that compare to your favorite travel
destination? My favorite destination is still at our lake home
@ChuckRunyon
utilized in a health club’s business. day-to-day life.
Virtual Instructor (VI) Software signiicantly reduces a quiet – but true – road-bike experience inside your members getting the best group itness experience with
the labor cost of traditional itness studios through the gym or home, and is the only indoor bike built in the your current equipment? SMART TECH is the future of and grow both brands. As for how I’m perceived, I don’t give in northern Minnesota and over the last few years, I’ve
use of technology. A certiied Virtual Instructor guides U.S. to ensure the tightest quality control. group itness equipment, with a quick-change barbell, that any thought. My energy is better spent thinking about really enjoyed spending time in Australia and New Zealand.
clients through each session, providing a consistent hand weights, re-engineered step and resistance band. franchisees, members or employees.
workout experience that HOTWORX owners and users +1 559.256.8000 keiser.com/bike Contact Les Mills to discuss how SMART TECH could
can depend on.
alastairw@keiser.com
impact member retention and your business.
10. When did you start to see yourself as successful?
We give ourselves three to four days a year to
celebrate achievements, but outside of that, we don’t
504.297.1HOT hotworx.net 844.LES.MILLS lesmillsequipment.com
info@hotworx.net info@lesmillsequipment.com talk about or think about success. If you observed our
meetings, you’d think our company was terrible, because
we are always critically assessing execution, performance,
weaknesses and threats.
26 ClubSolutionsMagazine.com | August 2017 58 ClubSolutionsMagazine.com | January 2015 PHOTO COURTESY OF ANYTIME FITNESS
3
CLUB SOLUTIONS
EDITORIAL CALENDAR Empowering content for the year to come.
FRANCHISE ISSUE 103 TIPS, TRICKS & IDEAS
JANUARY FEBRUARY MARCH APRIL MAY JUNE
MAJOR FEATURES MAJOR FEATURES MAJOR FEATURES MAJOR FEATURES MAJOR FEATURES MAJOR FEATURES
• Top Risk Management • Locker Room Layout • New Aquatic • Streamlining Billing & • New Equipment • Flooring Trends
Strategies and Design Programming Collections Trends (Cardio, • Social Media ROI
Strength, Functional)
• Boosting Personal • The Importance • Marketing Group X and • Boosting Profits
Training Profits of Having a Great PT Programming through Fitness • Creating Profit MINOR FEATURES
Website/Mobile App Tracking & Testing through Yoga, Pilates • What’s New in SGT
MINOR FEATURES MINOR FEATURES & Barre Programming
MINOR FEATURES MINOR FEATURES • Operating a Stellar
• Tips for Offering • The Latest in Club Juice Bar
Nutrition Counseling • 30-Minute Workouts Entertainment • Engaging Kids MINOR FEATURES
• Event Marketing ROI with Youth Fitness • People Management MARKETPLACE
• Boosting Profits with • Increasing Your
Programs and Leadership Profit Centers
Water Massage Beds Income Per Square
MARKETPLACE Foot • Summer Marketing Development
Risk Management MARKETPLACE Strategies • Marketing a New SPECIAL FEATURE
Locker Rooms & Cleaning MARKETPLACE Location with Virtual
WEBINAR CS Leadership Summit
Cardio Equipment MARKETPLACE Reality
Risk Management SPECIAL FEATURE Recap + Must See
Aquatics
Strategies Must See WEBINAR MARKETPLACE Companies of IDEA
Companies of IHRSA Mobile Apps SPECIAL FEATURE CMS WEBINAR
Cool Products of IHRSA WEBINAR Retention
WEBINAR
CMS
Marketing Strategies WEBINAR
Profit Centers
WOMEN’S ISSUE BUYER’S GUIDE INTERNATIONAL ISSUE
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
MAJOR FEATURES MAJOR FEATURES MAJOR FEATURES MAJOR FEATURES MAJOR FEATURES MAJOR FEATURES
• Choosing CMS • Group X Trends • How to Choose a • Operating • How to Offer • Asset Management
Marketing Partner Virtual Fitness Medical Fitness Tips
• Foundation & • Top Retention
Functional Training Strategies • The Importance of • Maximizing 3D Body • How to Choose • Running a Great
Programming CECs — New CECs to Scanning Sales Software Indoor Cycling
MINOR FEATURES Consider Program
MINOR FEATURES • Ways to Give Back to MINOR FEATURES MINOR FEATURES
• Running a Great Your Community MINOR FEATURES • New Year Marketing • Top Renovation MINOR FEATURES
Retail/Apparel Shop • Running a Great Direct • The Pros of Using Strategies Learning Lessons • Tips for Offering
• Fall Marketing Mail Campaign Survey Software • Best Practices for • Running a Successful Mobile Coaching
Strategies • Operating a Customer Service in-club Boutique • Blogging for SEO
MARKETPLACE Successful Corporate
MARKETPLACE Marketing & Sales Wellness Program MARKETPLACE MARKETPLACE MARKETPLACE
Strength Equipment Flooring Programming: Fitness Technology
WEBINAR MARKETPLACE SGT, PT & Group X
WEBINAR Sales Certifications & WEBINAR SPECIAL FEATURE
Virtual Fitness Education Industry Outlook
Medical/Corporate SPECIAL FEATURE
SPECIAL FEATURE Wellness Top International Clubs +
PLUS: The major features for WEBINAR
CS Celebrates CS Leadership
each issue showcase The Exchange, a Education
Women Leaders Retreat Recap
content opportunity for your company
to write on those topics. WEBINAR
WEBINAR
Survey Software Fitness Technology
4
CLUB SOLUTIONS
CONTENT OPPORTUNITIES
ION
ADDITIONAL INFO
SPECIAL PROMOT
IGHT:
PRODUCT SPOTL
SPORTSART
ION
SPECIAL PROMOT
IGHT:
CUSTOMER SPOTL
KORR
PRODUCT FEATU
RES
SPOTLIGHTS
Provide a story for
your business to
This full-page piece
your facility from
help differentiate
the competition.
Generate electricit
y from members’
gives you the opportunity
power your facility
workouts to help
to highlight your
usage costs.
and offset energy
s’ engagement
Increase member rates.
and increase retention
Engage with member
s looking for
ble values.
The Pioneer in
Green
Fitness System
s
Q&A with
STEPHANIE
company or product, or
companies with sustaina cycles and ellipticals WINTERS
a top customer. Includes
in green itness recumbent cycles, indoor
portsArt is the pioneer needs.
to it every facilities’
S sswork Out
ECO-POWR™ s in real time
systems thanks to its Users can see their contribution watts
Taking the Gue DETAILS
These bikes which display
line of cardio products. thanks to LED readouts, workout metrics.
of Client Results
the power of human
and ellipticals harness generated as well as standard ECO-
into the power grid as In addition to LED readouts,
energy and put it back
a short write-up and
This is done through system
utility-grade electricity. POWR™ units come with an optionalthe im-
inside the shrouds can display Our clients know CO-OWNER OF:
micro-inverters housed called SA WELL+™ that y clients and not guess.
, which are easily overall in more eco-friendl ow were you introduce decide
d to and they work with FITSPACE
piece of equipment the facility what they are burning
H
of every pact of
not require additional nts such as trees KORR, and why did
you on the resting test to
implemented and do quantiiable measureme our registered dietitian
By simply plugging gasoline. This is a great to work with them?
I did a lot of On the exercise side
cords or boxes to manage. all excess energy saved and gallons of maximize their fat burn.
images. The content is
wall, facilities, as a recent metabolic testing options
and to give them workouts
the equipment into the point of discussion for of gym research on we use the KORR App NUMBER OF
to offset energy 63 percent needs and gave and track progress.
generated instantly begins survey in 2016 found
that their system met our to complete on their own LOCATIONS: 1
facilities money on to harder workouts iffound to perform resting and
exercise results and can see
consumption and saves users are more receptive on us options Our clients get amazing
they perceive their results
have an impact ts, which we now offer them when they re-test.
power bills. in two lines of metabolic assessmen pleasantly
ECO-POWR™ is available the world around them. to our members. Have you been
of upright cycles, to with KORR in KORR CUSTOMER
FOR:
cardio products consisting
For more informat
ion, visit us.gosp
ortsart.com,
sportsart.com.
What are the benefits this
your business
partnership? We are
as
that most small gyms
a result of
able to offer testing
do not offer. We
the test, our dietitian
surprised by working
any way? Yes, we
have gone way better
enjoy
than
the system and
assessments
its functions. The resting we could have
what to put into
3 years
created by your group
or email info@go generate revenue from imagined. Clients know
call 800.709.1400 tests and we have are no excuses to
and is designed by our
stays busy with the resting their body and why there
Ultimate — that does
a 12-week program — not get results.
you tell other
and end to gauge What else can
the testing at the start benefits of
love it knowing where about the
progress. Our clients club owners
e.com | February 2017 journey, so they keep It is an amazing way
28 ClubSolutionsMagazin they are on their itness working with KORR?
progress of clients.
to get results and test
editorial staff.
coming back. to and will help get your
What are the benefits The data is invaluable
a result of this
your members as clients success.
able to work with
partnership? We are
.
tion, visit korr.com
For more informa
ne.com | August 2017
28 ClubSolutionsMagazi
SPECIAL PROMOTION
{ ACTIONABLE SOLUTIONS
FROM THE PROS }
BILLING
Additional Insights from Professionals on Group X
THE EXCHANGE
This half-page
SOLUTIONS ON interview in print follows
This full-page print editorial is KRISTA POPOWYCH of
KEISER
GARRETT MARSHALL of
FITNESS ON DEMAND™
one of our feature
written by your company and is In-Pursuit billing revenues each month. That does
not include your credit card merchant
fees, which represent another 2.5 percent.
That is a lot of money for a job that you can
return rate by as much as 35 percent.
On the 2nd: You should have a list of the
members whose credit cards and ACH’s
HOW WE CAN HELP
F or more than 20 years, Keiser’s innovative equipment and
technology – along with the company’s desire to stay ahead
HOW WE CAN HELP
A top group itness program in 2017 will cater to and fully
satisfy member demand for class frequency and format,
stories, and gives you
Strategies for decreasing do internally at the club. returned. Again, text or email those
used to educate the industry on the opportunity to share
of the itness curve – has been instrumental in elevating as well as offer programming beyond the conventional
Personally, I like to see clubs keep the members and let them know their ac-
the number of accounts indoor group cycling classes. One challenge that many itness studio — achieving both while optimizing spending.
whole process in-house and be proactive counts will be resubmitted in seven days
in handling their automatic recurring and they can call the club to update their cycling instructors face is how to keep workouts fresh and Fitness On Demand™ reinforces all three aspects by
that go to collections. billing each month — especially if your account before it gets re-run on the 8th. interesting. That’s why the on-board computer for Keiser instantly injecting hundreds of premium itness classes
goal is to get as many of your member- indoor bikes is an instructor’s dream. The computer has all into otherwise moderately utilized spaces, providing the
a topic of your choice. The piece 100 words on the feature,
othing has revolutionized the ship payments to go through and limiting Between the 2nd and the 8th: When a mem-
N health club industry as much as
automatic monthly recurring bill-
ing. It was a win-win situation for both
clubs and members. The clubs no longer
the amount of returned credit cards and
checks. By doing it in-house, clubs not
only save thousands of dollars in service
fees from their billing company, but they
ber whose payment got returned comes
to the club, your software should alert the
desk that the member’s account returned.
At that point the front desk can either take
the bells and whistles needed to create diverse and effective
workouts, without being complicated for the end-user. And
when the computer is synced with a Keiser M Series app or
a projection system, the workout possibilities multiply even
frequency, format and quality your members desire.
MORE FROM FITNESS ON DEMAND
There is one common scheduling misconception
runs 450 to 500 words and in addition to 100 words
had to rely on their members to come into also get to control the process from start the payment or update the account so the further. The accuracy of the data provided also satisies a when it comes to designing an optimal group itness
the club monthly, quarterly or yearly to to inish. charge can go through on the 8th. competitive cyclist’s goals or the weekend warrior’s curiosity, program: Many of us get too narrowly focused on only
renew their memberships. And members Here is what I consider the perfect making an instructor’s job that much easier. the popularity of a class title and by whom or how that
received a monthly fee incentive, costing timeline for a club that bills on the 1st of After the 8th: Now you will have a great-
class gets delivered. Consequently, schedules evolve
them less up front and motivating them every month (an arbitrary date picked for ly diminished list of inal returns, who are
MORE FROM KEISER from “supply- thinking” when they should originate from
includes contact information. on your company. A
to workout more. example purposes). legitimate candidates for collections.
Automatic recurring billing made Now more than ever, club members are craving a sense “demand-thinking.” A few helpful questions include:
selling memberships and hunting down On the 25th of the previous month: Send Again, remember the goal of a proac- of community and a connection with others that extends
renewals easier for clubs: maybe a little out a text message or email reminder to tive automatic monthly recurring billing beyond their laptops. By nature, people are social and in What programming formats must be delivered to
too easy. Seeing that membership dues your members letting them know their process: The club gets more of its mem- our increasingly disconnected society, Group X ills that reach the broadest member audience possible? When
head shot and contact
at most clubs make up 70 to 90 percent account will be billed on the 1st. Remind bers to pay before they are sent to collec-
void. Today’s Group X instructors are trainers who are must these classes be offered to provide consistency
of their total revenues, I am surprised at them to get you their updated informa- tions, less members get angry about being
tion if anything has changed with their sent to collections and best of all, the club knowledgeable, engaging and well-versed in creating positive AND variety? Which modes of delivery must exist to
the cavalier attitude some operators take
in regards to their monthly billing. They account. Doing this will help them avoid saves thousands of dollars in needless member experiences. Connecting with others is key, and accommodate each member phenotype (i.e., live, virtual,
send the ile to their billing company, a possible return fee. If the text or email billing company fees. while high-end equipment and trendy technology are great, functional, scheduled, on-demand, drop-in, paid, team
check their bank account a few days later template is saved in your software, this
information are included.
I believe you still need a powerful driver leading the class. training, externally to members outside the gym)?
and accept the fact that 8 to 12 percent of job takes 15 minutes or less. Eric Claman owned two clubs in Club owners that see the value in Group X and invest in
their credit cards were returned. At which Torrington, Connecticut: Pinewoods Health
both their team members and equipment will see positive
point they are back to chasing the money. On the 1st: Your billing company should be and Racquet Club for 23 years and Enery
Because of this, some operators take sending all of the Visa and Mastercard ac- Fitness for four years, before selling both outcomes. Because happy members connecting with other Garrett Marshall is the divisional CEO of
the path of least resistance and ask their counts to get updated by their issuing banks. and accepting a consulting job at Twin Oaks happy members ultimately means a stronger bottom line. Fitness On Demand™. He can be reached at 952.567.2710 or
billing company to handle the recurring This is called account updater, and your bill- Software Development in 2011. He can be gmarshall@fitnessondemand247.com.
billing process. The downside? It will cost ing company should do it for you automati- reached at 866.278.6750, eclaman@tosd. Krista Popowych is the global director of group education at
you anywhere from 2 to 5 percent of your cally. I have seen clubs drop their monthly com or visit healthclubsoftware.com. Keiser. For more information, contact her at 800.888.7909 or
kristap@keiser.com.
78 ClubSolutionsMagazine.com | February 2017
August 2017 | ClubSolutionsMagazine.com 47
7/13/2016 peakemedia.createsend.com/t/ViewEmail/d/1E1E6CB8B55FA547
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E-BLAST
Home / Supplier Voice / Wireless Solutions for New Cable TV Box Requirements
Wireless Solutions for New Cable TV Box Requirements
By Tony Garcia on July 1, 2016 is written by your
Club Solutions interviews a
company, placed on
SHARE TWEET SHARE SHARE 0 COMMENTS
“VIP” health club of your choice
the home page of our
that uses or works with your
website for 30 days,
group’s product or services. The
and used to educate the
interview is sent in an e-blast Netpulse
Best Fitness Goes Mobile with Netpulse industry on a topic of
to our subscribers, is search Best Fitness is always striving to do new and innovative things. According to Basic cable television programming is a service every fitness enterprise must offer in the cardio
area. In order to receive this programming, cable and satellite companies now often require a box your choice. These pieces
optimized and is posted to our David Dos Santos, the CEO of Best Fitness, recently that included
launching an app via Netpulse. Here, he describes the benefits of the app,
for every cardio machine TV. Fitness operators are forced to have exercisers change channels with
hand-held cable or satellite box remote controls. This causes confusion and frustration: Where do
which included improving member referrals and retention, and serving as a
exercisers point the remote? How long will the batteries last? How often will remotes be misplaced,
broken or stolen? are search optimized and
social media pages. way to incentivize members to workout.
One alternative is the installation of a hard-wired system with wires running from the cardio
sent in an e-blast to our
machines to the cable or satellite boxes. This is the wireless age. Who needs more wires? Consider
a wireless channel changer system that eliminates the need for hand-held remotes or hard-wired
Read More connections.
email subscribers.
How does a wireless channel changer system work?
A compact transmitter is connected to the TV attached to or embedded in the cardio machine and a
Peake Media Like receiver is connected or placed near the cable or satellite box. When a user changes channel from
211 Townepark Circle, Suite 200 the TV or cardio machine console a wireless command is sent from the transmitter to the receiver
Louisville, Kentucky 40243 Tweet
to change the channel on the cable or satellite box.
http://peakemedia.createsend.com/t/ViewEmail/d/1E1E6CB8B55FA547 1/2
+ PLUS: All content marketing opportunities are complimentary with advertising packages. Email info@clubsolutionsmagazine.com to find out more about availability.
5
INSIDE…
For more than 14 years, Peake Media has been educating and
empowering fitness professionals. Box Pro Magazine, a free
business resource for all CrossFit Affiliates in the U.S., was a
natural addition to the company’s mission.
In 2013, we discovered Affiliates desired to learn and
continuously be educated in magazine and digital form. We
decided to step in and address that need with Box Pro Magazine.
While our readers are looking for business resources to
operate day-to-day, they are also in need of help from suppliers.
Our unique platforms give you, the advertiser, the advantage of
educating Affiliates directly on your products and services.
Heading into 2018, Box Pro Magazine will continue to profile
the top Affiliates in the country while also putting your products
and services in front of all Affiliates in the U.S. As Affiliate
locations have grown, so have we. We’re now offering events
alongside our print, digital and social media offerings in response
to Affiliate interest.
OUR AUDIENCE
Box Pro's readers are hungry for knowledge that they and their Coaches can
consume and benefit from — knowledge they get through reading Box Pro
Magazine, perusing our website and listening to our podcast. Our readers span
from coast to coast and include the most successful Boxes in the nation.
PRINT 7,500+ SUBSCRIBERS
EMAIL 1,900+ SUBSCRIBERS
SOCIAL 7,900+ FACEBOOK FANS
WEB 15,500+ MONTHLY PAGE VIEWS
6
Read the Digital Issue on any mobile device + Get instant updates on social media + Watch exclusive videos online + Listen to the podcast
What’s in every issue
THE SECTIONS
BOX NOTES Provides Affiliates with what’s occurring
in the CrossFit world, offering stories focused on business,
highlighting top news and displaying supplier information.
SPECIAL ADVERTISING SECTION
THE LAST REP
AFFILIATE PROFILE MARCH/APRIL: STRENGTH EQUIPMENT
THE ESSENTIALS
An in-depth story on a phenomenal Six feature stories on topics such as
IT’S ABOUT
Affiliate, digging into their success in WHERE YOU nutrition, operations, education, profit
END UP
both business and life. CrossFit Cornelius’ story
of humble beginnings.
centers, marketing and equipment that are
AXOM CHRISTIAN'S REP FITNESS Aurianna
PERFORMANCE RIGS
Axom Performance Rigs are completely
customizable and can be built to suit any
gym space or color scheme. Axom is veteran
FITNESS FACTORY
Christian's Fitness Factory (CFF) is a full-line
itness equipment manufacturer serving both
retail and commercial markets. They empower
Rep Fitness manufactures equipment for
CrossFit gyms and home gyms. The equipment
is great for value-focused gyms, and the
customer service team actually answers the
BY K A I T LY N C L AY Franco works
on her Snatch
at CrossFit
Cornelius.
key to the success of Affiliates.
owned, veteran operated and uses 100-percent customers with the afordable, high-quality phones! Many of the products are also ranked
domestically sourced steel. Let Axom become itness products needed to achieve itness No. 1 on Amazon, including the lat bench, plyo
the heart of your Box! Contact them for more goals. CFF's mission is a world where nothing boxes and many other items.
S
information. stands in the way of a itter you. teve Jobs and Steve Wozniak built the space they are in currently. alongside the size of the building and the
info@repitness.com created Apple inside of a garage in They both quit their jobs to focus fully membership, that dynamic takes on an
sales@axomperformance.com sales@cfit.com 720.420.1731 | repitness.com 1976. William Harley built a motor- on building the business and haven’t even bigger scope. Every day Kristin and
417.773.1862 | axomperformance.com 877.4.CFFFIT | cf-it.com bicycle in his friend’s 10-foot by 15-foot looked back since. I wake up with the idea that we need to
wooden shed in Milwaukee, Wisconsin, “We were kind of at the mindset that be involved in these people’s lives. “
and thus, oicially founded Harley- if you don’t take risks in life you won’t And that led to one of Mike’s big-
Davidson in 1903. It isn’t the space that get anywhere, and sometimes you have gest pieces of advice for other business
FEATURED PRODUCTS THE LAST REP Each issue,
determines a business’s worth, it’s the to do scary things to get to where you owners. “Whether you are going into
people inside the space and what want to be. I’m so glad we took that leap business in CrossFit or you’re going into
they create. of faith and did it,” said Kristin. business baking cupcakes you have to go
In Cornelius, North Carolina, Mike and Community, like at most Boxes, has in with not only your money and brain,
Kristin Ratnofsky started CrossFit Corne- been the bind holding CrossFit Corne- but with your heart and really be truly
lius inside of the garage attached to their lius together. Mike and Kristin aim to and honestly passionate about it,” said
The product focus will change each month, family home. Ater Kristin became preg-
nant, it grew harder to get to the Box
where they originally trained 25 minutes
away. The solution was to transform the
always have a conversation with each
and every person that walks
into their Box, ranging from
how someone’s PRs are going
Mike. “It needs to be a burning desire
when you wake up
to make something
of that day.”
one Affiliate is highlighted on a certain
space where they would normally park a to what a member’s kid was With an expan-
showcasing everything from gear to business topic/aspect that will help
POWER SYSTEMS WERKSAN VULCAN STRENGTH car into a Box. learning in school that week. sion in progress,
Each of these steel kettlebells is the exact LionFit products from WerkSan are The Vulcan Kettlebell handle is wide enough to
“I invited friends over and, no joke, “Our three big pillars, our We were Mike and Kristin
same physical size and shape, which can manufactured using the highest quality accommodate two hands without pinching your
help eliminate detrimental efects to skilled raw materials and with the same precision pinkies. Made of steel and uniformly inished in
three friends turned into 60 in our philosophy, was centered on kind of at the don’t aim to react,
technique. The unpainted handle allows for WerkSan employs for its IWF certiied lines black powder coat. All kettlebells are the same garage,” explained Kristin. “We ended up hopefully creating a good com- mindset that if but rather to be
running a 6 a.m. and a 6 p.m. class six munity with good program- you don’t take proactive. Whether
equipment that Affiliates use in their Box. educate and empower other Box owners.
ease of movement as well as chalk application. of equipment. LionFit bars and plates come size, regardless of their weight. This allows
days a week, and in the middle of that, ming and good coaching,” said it’s a garage, a
Available in weights from 8 kilograms to 48
kilograms.
with warranties. They do all they can to help
you succeed. WerkSan stands behind their
quick progression through the weights.
we decided we should look into opening Mike. “That community pillar
risks in life basement or a shed,
products. They’ve got your back. 877.986.4313 an Ailiate.” is obviously very interpersonal you won’t get every business has
sales@power-systems.com vulcanstrength.com They soon moved their garage skills and making sure you anywhere.” humble beginnings.
800.321.6975 | powersystems.com/kb info@werksanusa.com training to a 100-plus year old building. are inding and meeting the It’s not about where
877.WERKSAN | werksanusa.com Within two months, they outgrew that needs of all of your members. Kristin you start. It’s about
space as well. They bought property and As the business grows, right Ratnofsky where you end up.
16 MARCH/APRIL 2017 BOXPROMAG.COM 50 JANUARY/FEBRUARY 2017 BOXPROMAG.COM
7
BOX PRO
EDITORIAL CALENDAR Empowering content for the year to come.
BUYER’S GUIDE
JANUARY + MARCH + MAY + JULY + SEPTEMBER NOVEMBER
FEBRUARY APRIL JUNE AUGUST + OCTOBER + DECEMBER
MAJOR FEATURES MAJOR FEATURES MAJOR FEATURES MAJOR FEATURES MAJOR FEATURES MAJOR FEATURES
• Top Sources of • Box Layout Tips • Developing Coaches • Tips for Selling • Breaking Down • How to Tailor Your
Ancillary Revenue into Masters Merchandise Software Business to Your Local
• Speciality Equipment
Demographic
• The Equipment You for Speciality Classes • Personal Training • New/Unusual • Best Grips, Knee
Should Invest In Models Programs to Draw in Sleeves, etc. For Your • Five Additional
MINOR FEATURES Members Members Revenue Sources to
MINOR FEATURES • Why You Need a MINOR FEATURES Consider
• Mobility/Recovery Mentor • The Ins and Outs MINOR FEATURES MINOR FEATURES
Education of Perfecting an • A Day in the Life of a • Prioritizing Education MINOR FEATURES
• Building a Corporate
Organization Successful CrossFit • Welcoming the
• Personalized Health Program • Women-only Programs
Programming • What to Look for in Affiliate Veteran Athlete
• Instagram, Facebook • Advertising on Social
Equipment Vendors • 10 Questions to • Maximizing Revenue
• How to Stand Out in and Snapchat Media
Your Market Marketing Strategies • Building a Well-Known Ask When Buying on Nutrition Offerings
Equipment • Tools to Use During
Brand • Keys to
• Marketing Nutrition • Continuing Education Nutrition Challenges
Challenges for Your Nutrition • Why Nutrition is • The Do’s and Don’ts of Communication
Expert Necessary Scaling/Modifying FEATURED PRODUCTS • How to Layout
FEATURED PRODUCTS • Growing Your Nutrition Strength Equipment Equipment in Your Box
CMS FEATURED PRODUCTS SPECIAL FEATURE Program
Snacks + Drinks Vendor Partnership SPECIAL FEATURE FEATURED PRODUCTS
Benefits FEATURED PRODUCTS Games Recap + Breast Accessory Equipment
Top Gear Cancer Awareness Story
PLUS: The major features for each issue SPECIAL FEATURE
showcase Xtra Insights, a content opportunity for SPECIAL FEATURE BP Leadership
your company to write on those topics. Games Section + Must Summit Recap
See Companies of Games
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SPECIAL ADVERTIS
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C T FR SPECIAL ADVERTIS
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DU
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A NEW
OCTANE
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ater
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its many a cumbersome ATHLETES AND
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2017 BOXPROMAG.COM
20 SEPTEMBER/OCTOBER
SPECIAL ADVERTISING SECTION
ON NUTRITION
XTRA
A Complementary
Nutrition Plan INSIGHT
T
he paleo/primal eating strategy and
CrossFit have intersected for years
now, with many CrossFitters eating a
primal-aligned diet to support their itness
diet consumed by our primal ancestors.
Over time, the human diet, which was
primarily made up of protein and fat,
incorporated more and more grains
This half-page
PAYMENTS: endeavors. Your Box supplies everything and processed sugar, and has become
interview in print follows
they need in the zone of itness; why not increasingly dominated by carbohydrates
extend your oferings to a complementary and sugars. Back in the day humans
The Cost of nutrition and lifestyle plan? Primal Health
Coach’s Certiication Course provides
a comprehensive nutrition education in
were happy to have some stored energy
because they didn’t know when their next
meal might come. But today, we don’t
“Convenience”
one of our feature
ancestral health. Based on always up- have that problem. We get plenty to eat
to-date scientiic indings, the nutrition and not enough exercise, so we don’t
BY MARK SISSON certiication emphasizes foods our bodies tend to burn our stored fat. Instead, we
are meant to thrive on; foods that get your keep consuming excess carbs and sugars
Primal Health Coach clients the results they want and are also — which are turned into fat and a few new
delicious. What’s not to like? pounds each year. Fortunately, you can
N
o matter how diverse or diferent one
business is from another, we all have
one thing in common: We must collect
fees paid are based of a complicated series of
fees called ‘interchange,’ which efectively means
variable percentage-based fees. All fees that
844.307.7662
primalhealthcoach.com
admissions@primalhealthcoach.com
Eating healthy doesn’t need to
involve struggle, sacriice or dieting in the
traditional sense of the word. A primal
eating strategy is based on the very same
change this whole dynamic with a primal
nutrition plan and turn your clients’ bodies
into the fat-burning machines they were
designed to be!
stories, and gives you
payment for our services. Some businesses are calculate on a percentage of the transaction are
the opportunity to share
fortunate enough to have clients pay in cash, but expensive when collecting membership dues, so
BY KURT SCHNEIDER most must collect payments with a client’s credit paying a ixed fee is ideal. Generally, credit cards
card or bank account. There are signiicant beneits have variable percentage-based fees, where
Compliance Manager pulling money directly from a client’s account, ACH transactions have ixed fees. Therefore, ACH
RhinoFit such as having a recurring stream of income and transactions from a client’s bank account are the
866.858.0304
kschneider@
ensuring the payments come in on time. However,
these beneits come at a tangible cost — the bill
from your merchant service provider.
most economic automated solution for collecting
membership dues.
Ater considering the above information, the Ona Functional Fuel: The roughly 100 words on the
gulfmanagementsystems.com Consider for a moment that in the abstract
there is no diference from a client paying cash
natural question arises: Why aren’t all transactions
done via ACH? Because ACH transactions do not Sophisticated Protein Bar
or collecting the payment over an electronic
medium. Both methods are conveying a set
amount of currency from your client’s possession
into your possession. However, the mechanical
authorize in real time and can take two to ive days
to settle, where credit card transactions authorize
immediately and settle within 48 to 72 hours.
Therefore, the theme of paying for convenience E
verybody’s looking for a healthy
protein bar these days, but many
of the bars on the market are made
healthy digestion, stress reduction, muscle
recovery and even relaxation. Each bar
is made with a blend of sunlower and
feature, in addition to
up to 100 words on your
process to move the money has a value, and so arises again. Here though, you are paying to with grain-based illers, and hard-to-digest pumpkin protein, as well as a variety of
does the client’s experience in paying their bills. have access to your funds quicker and to know egg white and rice proteins. You see bars nuts and seeds that ofer their own protein
As a client, it is easier to have your money come immediately if the transaction will clear. Therefore, packed with 20-plus grams of protein, even and healthy fat. Ancient Energy also has
from your account when it’s due, as opposed establishing a balance between these two divergent though your body can only digest a fraction adaptogens reishi and ashwagandha,
to having to go to an ATM to get cash and bring methods that reduces fees while also providing of that at a time. Thus, most of that protein maca, and L-Theanine to provide a source
passes through your system unutilized. of grounded energy. Finally, each bar
company. A head shot
it in. Likewise, it is easier for a business to have adequate cash low becomes the solution.
automated systems collecting their membership While every business must collect payments To ill the need for a bio-available, contains one billion CFU of probiotics, the
performance-driven protein bar, Ona recommended amount to support digestive
fees instead of having to physically collect cash, for their services, each individual business must
formulated a bar with multiple perspectives and immune health, while enhancing
log the cash to user accounts and then deposit determine what form of payment they want to take BY CHRIS FEUILLE in mind. Instead of just focusing on how protein utilization. You and your athletes
the cash. Therefore, the distinction between these in proportion to the other available options. It is now much protein could be packed into it, the deserve holistic nutrition that goes beyond
and contact information
methods is in the convenience to the business and clear that while cash is ideal, it’s inconvenient; while Ona focus was on the impact it has on your physical performance. Mention this article
their client, and this convenience comes at a cost. credit cards are convenient, they are expensive; and athletes’ overall wellbeing. Consequently, in your email to crossit@onatreats.com,
However, the cost of any given transaction is while ACH is convenient and inexpensive, it has a onatreats.com Ona created protein bars that promote and receive 25 percent of your irst order.
not the same. The distinction between processors long settlement period. Therefore, a business should
crossfit@onatreats.com
and styles of transactions can alter the cost of consciously decide how much of each method
are included.
moving money from as much as 3 percent of the to use and efectuate that change within their
amount of the transaction to as little as a lat ixed organization, so they can have their convenience
fee that is less than a dollar. For credit cards, the and cash low, while also saving money.
46 SEPTEMBER/OCTOBER 2017 BOXPROMAG.COM BOXPROMAG.COM JULY/AUGUST 2017 37
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Typically 600 to 650 words and includes Home / Supplier News / The Flex Timer Advantage
The Flex Timer Advantage
contact information. By Contributing Author on July 12, 2016
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SUPPLIER VOICE
This online editorial is written by your
company, placed on the home page of our
website for 30 days, and used to educate Technology is all around us and when implemented properly, it has the ability to drastically improve
our lives. Your Box is not immune from these advances. Embracing products and services that
improve your daily routines can have a great benefit for Box owners, Coaches and members alike.
the industry on a topic of your choice. These The Flex Timer is one of these technological advances. Unlike traditional LED interval timers that
are controlled by an obsolete IR remote that is easily lost or broken, the Flex Timer is controlled by
a mobile application run on a smartphone or tablet. Athletes get a large, crystal clear LED display
pieces are search optimized and sent in an
that they can see from throughout the gym, and Coaches gain the ability to easily and quickly
program their timer sequences from one of six highly configurable timer modes — standard, round,
interval, tabata, EMOM, laps. Utilizing the new Bluetooth LE wireless standard, connecting to the GET BOX PRO UPDATES
timer is a breeze with no tedious pairing necessary. Once connected, you can control the timer from
e-blast to our email subscribers.
over 100 feet away, around corners and through walls. Coaches can plan their workouts in advance
and then instantly call up their timer structure in class, saving time and letting your Coaches focus
BOX TALK PODCAST
on coaching and not timekeeping.
+ PLUS: All content marketing opportunities are complimentary with advertising packages. Email info@boxpromag.com to find out more about availability.
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