He Waka Eke Noa We are all paddling in the same waka - Published: October 2019 - Aucklandnz.com
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He Waka
Eke Noa
We are all paddling
in the same waka
Published: October 2019
*All dates and information correct at time of publication
The America’s Cup has a special place in And it provides a stage for us to tell our stories;
New Zealand’s recent history, and not just including our unique, shared voyaging history,
from a sporting point of view. our deep connection with the sea (reflected in our
sailing successes) and the expertise of our world
Whether hosting it here or competing for it
class marine industry. The event will profile New
overseas, moments from the America’s Cup -
Zealand technology and innovation while providing
celebration and heartbreak - are seared into our
a significant economic boost to many sectors.
collective memory. The Auld Mug has captured
our imaginations and provided an opportunity to It will also be a lot of fun. The Event Village in
take our skills, culture and innovation to the world. the heart of Auckland will create a wonderful
hub where visitors and locals can experience
So it is with great pleasure that I welcome the
the vibrancy of the Cup and the best hospitality,
release of this Event Concept for the 36th America’s
which New Zealand is famed for. It will provide
Cup, setting out the important vision and principles
a world class venue for the bases, which we
to ensure the event delivers for us all.
achieved while minimising any new intrusions
New Zealand knows how to host major global into the harbour. Negotiating to remove the
events. Whether it’s the World Masters Games, tank farm off Wynyard has helped revitalise the
the Rugby World Cup or of course previous waterfront space that will enable events of this
America’s Cups, Kiwis come together in scale to be hosted well into the future.
celebration and extend a warm welcome to our
I congratulate the event organisers on the work
international visitors.
that has gone into creating this Event Concept
The guiding principles of manaakitanga (a warm and I look forward to seeing it come to life as we
welcome), kaitiakitanga (guardianship) and count down to hosting this prestigious event.
kotahitanga (collaboration) have been woven into
the fabric of this America’s Cup to ensure it will
be no exception.
I am excited about what this America’s Cup in
Auckland will offer. It will be truly accessible,
with the race courses out on the Waitematā
designed with land-based spectators in mind,
and racing being screened free-to-air. I am
looking forward to seeing some spectacular
sailing up close.
Businesses, community groups, mana whenua,
Hon. Phil Twyford
central and local government will all benefit from Minister for Economic Development
the America’s Cup. It allows us to showcase the
country as a place to visit, study, invest.
2 | 36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021
As I look forward to the America’s Cup in 2021, And beyond what happens on the water, the
I reflect on Auckland’s proud record of hosting America’s Cup will deliver a legacy for Auckland,
global sporting events, including two previous enhancing our waterfront infrastructure,
America’s Cups, Rugby World Cup 2011, World growing global tourism interest, forging new
Masters Games 2017 and numerous Volvo Ocean business links across the country and the world,
Race stopovers. enhancing local pride and building on the already
strong volunteer network for future events.
During these events the city takes on a truly
festive atmosphere as Aucklanders participate, My support and best wishes go to all those
volunteer and throw their support behind those involved in planning and delivering America’s
taking part, as well as celebrating and sharing Cup 36 and I encourage all our communities
with our visitors the unique welcome that makes and businesses to immerse themselves in
Tamaki Makaurau so special. opportunities provided by this great event.
The next America’s Cup will be no exception, as Bring it on.
Emirates Team New Zealand strives to defend
the oldest trophy in international sport.
Aucklanders are passionate about the America’s
Cup and have been for more than two decades
since the Cup first came to these shores,
courtesy of Black Magic in 1995. That passion will
be ignited again in 2021 with an America’s Cup
unlike any previously seen here.
With top quality challengers racing the most
cutting edge boats in the world close to the
shores of our iconic Waitematā Harbour, the
event will be the most spectacular and accessible Phil Goff
America’s Cup we’ve ever hosted. Mayor of Auckland
36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021 |3
4 | 36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021
CONTENTS
Welcome..............................................................6
Introduction ............................................................................................................7
About this report.....................................................................................................8
The Challenger of Record.................................................................................... .10
Stakeholders and Partners................................................................................... 12
Background.......................................................15
The history of the America’s Cup......................................................................... 16
Defining Moments in America’s Cup History....................................................... 18
The Boats – Lessons from America’s Cup History for 2021................................ 20
The Events – Historic Editions of the America’s Cup .......................................... 21
New Zealand’s History with the Event ................................................................. 21
Teams................................................................23
Emirates Team New Zealand / Royal New Zealand Yacht Squadron................... 24
Luna Rossa / Circolo Della Vela Sicilia................................................................. 26
American Magic / New York Yacht Club............................................................... 28
INEOS Team UK / Royal Yacht Squadron Racing ................................................. 30
Stars + Stripes Team USA..................................................................................... 32
The Event Concept.............................................35
The Vision and Mission for The 36th America’s Cup Event.................................. 36
Concept in Auckland and New Zealand................................................................ 38
Our Key Strategic Objectives ............................................................................... 40
Positioning and Messaging .................................................................................. 41
The Event Field Of Play ........................................................................................ 42
The Stadium On The Water .................................................................................. 44
America’s Cup On The Land ................................................................................ 46
The Venue ............................................................................................................. 48
Event Fundamentals To Date ............................................................................... 50
Event Scenarios.................................................................................................... 52
The 36th America’s Cup — Timeline.................56
36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021 |5
WELCOME
In the immortal words of Peter Montgomery
“The America’s Cup is now New Zealand’s Cup”
Emirates Team New Zealand’s herculean effort This document is the beginning of the story of
in Bermuda had every citizen of our tiny nation the America’s Cup Event. It’s not a detailed plan
collectively holding their breath , experiencing or map but a brief created by many hundreds of
both joy and pain in pre dawn gatherings around people to get us started – He Waka eke noa. We
every television in the country. Through the are all paddling in the same waka – and this will
triumphs and disasters of the campaign we all guide us as we start together on an epic voyage.
dreamed of bringing the cup back to Aotearoa.
Yours sincerely,
One year on, the dream has become reality and
planning for the hosting the America’s Cup on the
waters of the Waitematā has begun in earnest.
It wasn’t just the winning of the America’s Cup but
how the team of 95 captured our hearts. Emirates
Team New Zealand reflected some of the values
that we kiwis recognise as defining ourselves: Tina Symmans
Ingenuity, creativity, integrity, humility and Chair of ACE
inclusiveness are values that our culture is firmly
built on. And they will be the values that will guide
us in delivering the 36th America’s Cup Event.
We are delighted to be working closely with the
Challenger of Record; their style, passion and
skills will bring an exciting dimension to the
event and we look forward to welcoming them to
our shores.
Many individuals, government departments,
government agencies, mana whenua and private
sector organisations have shared with us their
hopes and dreams for the Event. This is a
distillation of their words and guidance. Thank
you to the many people who have been generous Patrizio Bertelli, Chief Executive of PRADA Group and
with their time and considered thoughts. Luna Rossa Challenge and Peter Montgomery
6 | 36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021
INTRODUCTION
The significant moment While we will continue to celebrate the efforts
of our heroic team and sailors, the long-term
The America’s Cup is the oldest and most coveted
benefits of hosting the event are likely to be more
sporting trophy in the world that has the ability
significant. The 36th AC will expose New Zealand
to make a resounding statement about a nation’s
to the world, help create better waterfront
technology and innovation.
infrastructure, grow international tourism
In July 2017, ETNZ achieved the unthinkable interest, forge new business links across the
and won the coveted America’s Cup after almost country and the world, enhance community pride
whitewashing the US holders with a revolutionary and strengthen the already strong volunteer
boat design and new superstar sailors to avenge network for future events. Furthermore, there
a humbling defeat four years ago. is no other sporting event that brings so much
economic benefit to our country. We do not build
A dominant ETNZ claimed international sport’s
rugby balls, but we do build boats.
oldest trophy by winning 7-1 in Bermuda,
with 26-year-old Peter Burling becoming the The Cup will also give thousands of visitors
youngest helmsman to secure sailing’s biggest to the country an experience they will never
prize. Despite many challenges in the lead-up forget and this is an ideal opportunity to tell
to this enormous challenge, the underdogs the New Zealand story. Kiwis will add their own
overcame all odds to bring the Cup to the Royal special atmosphere, technology and passion
New Zealand Yacht Squadron. Shortly thereafter to this historical event, and provide a greeting
Circolo della Vela Sicilia accepted the challenge unprecedented in the AC history.
and will enter the Luna Rosa sailing team.
America’s Cup Events Limited (ACE) has been
The announcement of Luna Rossa and the
formed to deliver the 36th America’s Cup to
subsequent announcement of PRADA as the title
New Zealand alongside the Challenger of Record
sponsor, immediately gave the event a level of
to deliver an amazing spectacle for all of NZ and
prestige and excitement.
the world to see.
In arriving home, the fans went wild for ETNZ
The Wynyard Edge Alliance has been formed to
at their 36th America’s Cup victory parade in
consent, design and construct the infrastructure
Auckland. Despite the pouring rain, the party
required to support the 36th America’s Cup event
did not stop as tens of thousands of fans lined
at Auckland in 2020/2021. The scope includes
the streets with flags and homemade signs,
marine works such as breakwaters, pontoons,
supporting the team’s incredible efforts. The
wharf extensions and repairs, as well as land-
crowd’s excitement was palpable with screams
based works for the foundations of landside
and cheers only getting louder as the athletes
syndicate bases and associated landscaping
and trophy sailed past, underlining New
on Wynyard Point. All works will have a legacy
Zealand’s passion, enthusiasm and identification
beyond the America’s Cup event, facilitating
in winning the ‘Auld Mug’. There is simply no
the future development of Wynyard Point and
other sporting achievement that brings New
providing and improving berthage in the Wynyard
Zealand together with a collective sense of
area. Hence our mission is “creating the stage
national pride as much as doing well in the
for the 36th America’s Cup and a waterfront
America’s Cup.
destination that Kiwis and visitors love”.
36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021 |7
About this
report
ACE is an organisation that has the make the event a success on a national and
international basis are all working towards the
potential to realise a major and same vision for the event. With this is mind, this
unique opportunity within New document outlines the approach to developing
Zealand and produce a first-class the Event Concept.
event. ACE is a new organisation Part 1 is an introduction to the incredible events
that occurred in Bermuda in 2017, with ETNZ
with new leadership that will be bringing home the AC after an emphatic victory
relying on an ever-growing team over Oracle Team USA.
to make this event a success. ACE Part 2 delves into a brief history of the AC,
examining some key aspects about the ‘Auld Mug’
will work alongside the Challenger and how this has evolved into what we know today.
of Record to deliver an amazing Part 3 looks at the teams who have emerged
experience for the Hosts, Teams to challenge ETNZ for the America’s Cup. All
and Event partners. current challengers are profiled in this section,
which looks at the history and preparation
In March 2018, ACE signed a Host City of each yacht club in the lead up to the 36th
Appointment Agreement with Auckland City, America’s Cup and their key personnel.
the Crown and the New Zealand Government,
collectively known as the Event Partners. Part 4 covers the complete Event Concept and
Following on from this a Host Venue Agreement what we as a nation and city want to achieve.
was signed in October of the same year between This section delivers the optimal vision, mission
ACE and all Event Partners. and key objectives for the 36th America’s Cup
Events. It also delves into the current ‘Event
The key challenge facing the Event Partners is Field of Play’ - on land and water, an overview
ensuring that the wide variety of stakeholders, of the event fundamentals and our next steps.
organisations and individuals required to
Source: Event concept deliverables ref: Host City Appointment
Agreement March 2018.
8 | 36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021
Grant Dalton, CEO of Emirates Team New Zealand and Patrizio Bertelli, Chief Executive of PRADA & Team Principle
36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021 |9
The Challenger
of Record (CoR)
On the 26th of June 2017, Further details to be released by the end of
November 2019.
immediately after the final
America’s Cup Christmas Race presented by
race of the 35th America’s Cup, PRADA: to be held in Auckland, December 2020.
the Royal New Zealand Yacht PRADA Cup Challenger Selection Series: to
Squadron (RNZYS) received and be held in Auckland in January /February 2021,
accepted a notice of challenge from CoR shall organise and conduct a Challenger
Selection Series for all Challengers
Circolo della Vela Sicilia, (CVS) in
accordance with the Deed of Gift. Luna Rossa Challenge
The Deed of Gift is the primary One evening in the mid 90s, in an office near the
Duomo of Milan, Patrizio Bertelli (CEO – PRADA
instrument that governs the rules Group & President of the Luna Rossa Challenge)
to make a valid challenge for the and Argentinian yacht designer, German Frers,
America’s Cup and the rules of are discussing the construction of a cruising
boat, when Frers changed the conversation to the
conduct of the races. idea of challenging for the AC, to which Bertelli
CVS is a Yacht Club in Mondello, a northern replied, “Let’s do the America’s Cup!” In only 15
borough of Palermo, Sicily. Established in 1933, it short days, the core of the challenge was set and
is one of the oldest and most prestigious sailing the Luna Rossa team was born.
clubs in the Mediterranean. Reminiscent with the future strong bonds between
The club is the “Challenger of Record” for the 36th ETNZ & Luna Rossa, their first foray was to
America’s Cup, where they will be represented by challenge for the AC in Auckland, New Zealand
their team, Luna Rossa Challenge. in 2000. There was incredible excitement as they
launched the new two Luna Rossa boats, slender,
The CoR are an integral piece of the America’s sleek and shining, and affectionately nicknamed
Cup, part of their key responsibilities are to by the New Zealanders the “Silver Bullet”.
organise and conduct the preliminary regattas
The Luna Rossa team wrote a page in history
in the lead up to the final America’s Cup match
by defeating 10 opponents, with a record of 38
presented by PRADA. These regattas are
wins over 49 races, to win the Louis Vuitton Cup
comprised of:
series and gain the right to challenge Team New
America’s Cup World Series (ACWS): an initial Zealand, which they lost to in the final. This is
one or two regattas held during the second half first time in history that an Italian skipper races
of 2019 and three events to take place in 2020 at the America’s Cup final Match, and the first time
venues determined by both CoR and Defender. there is no American yacht in the Cup’s finals.
10 | 36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021From these beginnings, success has continued The Emirates Team New Zealand - Luna
for Luna Rossa, with a semi-final birth in Rossa friendship stretches back to the dawn
the Challenger series in 2003, and finals of this millennium and it is through this close
appearances in both 2007 & 2013. Over the relationship that PRADA has now signed on as an
2012/13 season, they also won the America’s official naming rights partner for the Challenger
Cup World Series, taking home honours in both Series and presenting partner of the America’s
the Newport Match Race and winner of the San Cup, which provides an incredible prospect for
Francisco Fleet Race event. the America’s Cup and New Zealand to capitalise
on, considering the worldwide recognition of
Just like Patrizio Bertelli’s international brand,
such a strong and luxurious brand.
PRADA, uncompromising quality, in all process
steps, and innovation, are the core values that RNZYS and ETNZ look forward to working
have always inspired Luna Rossa Challenge, and closely with CVS and Luna Rossa Challenge
there is no doubt that Luna Rossa will once again and welcoming them to New Zealand to create
be a strong contender in the lead up to 36th an exciting future for the event by combining
America’s Cup. innovation with the traditional sporting values of
the America’s Cup.
Patrizio Bertelli – Chief Executive of PRADA, Team Principle, Francesco Longanesi Cattani – External Relationships Director,
Marco Piccinini, Agostino Randazzo – President of Circolo della Vela Sicilia Yacht Club and Massimiliano Sirena – Team Director
and Skipper
36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021 | 11-- Maritime
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36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021 | 13New Zealand’s Black Magic competes in the America’s Cup in 1995 14 | 36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021
The Background
| 15The history of the America’s cup The AC is the world’s oldest sporting trophy and was first contested in 1851. Originally conceived as the 100 Guineas Cup, the race consisted of participants from the Royal Yacht Squadron (UK) and a recently formed New York Yacht Club (US) in a race around the Isle of Wight. When the schooner ‘America’ crossed the line and beat 15 British yachts to the honours, the converted trophy was renamed ‘the America’s Cup’. These were the humble beginnings of the tradition that the yacht club who wins the trophy, known as the defender, becomes mandatory host of the next event, where they face the Challenger yacht clubs. After the victory in Bermuda, the Royal New Zealand Yacht Club is the current defender. The team won the 2017 America’s Cup in Bermuda, defeating Oracle Team USA. The team has become a household name around the globe, having been the first team from outside the United States of America to win the AC in 1995 and successfully defend it in 2000. New Zealand has a long-standing history with the ‘Auld Mug’, a testament to the country’s incredibly skilled sailing community and ability to host the international event. In 2021, New Zealand will host the Cup for the third time in the last six editions of the event and will work alongside the Challenger of Record in doing so. New Zealand-born yachting legend Sir Peter Blake is the only sailor to have taken part in the first five Whitbread Round the World races. He also led his country to two successive America’s Cup victories 16 | 36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021
36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021 | 17
Defining Moments in
America’s Cup History
1958–1987 1987 1988 1992 1995
The Twelve Australia Fails San Diego - Beaten by the Team New
Metre Era to Defend in Catamaran vs. Italians Zealand
When the New York Perth Big Boat When Michael Fay Overpowers
Yacht Club and the The Royal Perth Mismatch came back for one the USA in
Royal Yacht Squadron last shot in 1992,
resurrected the
Yacht Club tried to Michael Fay of New the Kiwi challenge
San Diego
follow the example Zealand caught
America’s Cup of the New York once more found Just like Australia’s
after 31 years with Dennis Conner’s Sail itself embroiled in efforts in 1987,
Yacht Club by holding America Foundation
no competition, defender trials. This controversy. NZL 20 competing US
they continued the and the San Diego had established a defender candidates
led to four Australian Yacht Club (SDYC)
tradition of racing syndicates battling 4–1 lead over Paul weakened the
displacement yachts by surprise when Cayard and the American defence.
each other for the he challenged in a
with soft sails, albeit right to defend, and Italian syndicate, A focussed and
in much smaller 90-foot monohull. Il Moro di Venezia, disciplined Team
competing with Telling the SDYC to
yachts than they had their yacht club for in the challenger New Zealand
previously raced. “read the deed”, he final when a protest dominated with their
sponsorship money. was completely in
While the ten AC With money and over NZL 20’s Black Magic yachts.
matches sailed in his rights not to wait use of a bowsprit When Team New
effort diluted in for SDYC to sort out
12-metre yachts are the defender trials, (the pole or spar Zealand won the
recalled with well- how, when and where extending forward Cup in San Diego
Kookaburra III was they wanted to hold
deserved affection defeated 4-0 in the from the vessel’s in 1995, the RNZYS
and nostalgia, they the next defence. But prow) was upheld. declared that there
final by San Diego he did not read the
were not close Yacht Club’s Stars Team New Zealand would be no defender
contests. During Deed of Gift carefully was docked one trials. After 1995,
and Stripes. enough himself,
that era of best-of- point and forced to every defender
seven competitions, since it gives the remove the bowsprit. followed this practice
the winners took 40 holder of the Cup The verdict dealt a of concentrating
races, the losers only the right to defend in serious blow to the resources on a single
six. The only close “... any one yacht or team’s morale and defender team.
score was Australia vessel...” and SDYC detracted from its
II’’s historic 4-3 came with the first- boat’s performance.
victory over Liberty to ever catamaran to New Zealand lost the
wrestle the Cup from race in an America’s next four races, and
the New York Yacht Cup match. Stars the series.
Club after 132 years. and Stripes had a
hard wing sail with
the same basic
design that Oracle
Team USA would
use 22 years later in
their grudge match
against Alinghi.2003 2007 2010 2013 2017
Alinghi’s Kiwis Valencia: Valencia: Duel San Francisco Return of the
beat Team New 12 Teams in Monster – The Empire Kiwis
Zealand’s Kiwis in Floating Multihulls Strikes Back: ETNZ played the
in Auckland Monohulls The 1988 Deed-of- Oracles lone wolf and won,
dominating Oracle by
When Sir Peter We could well see Gift match showed Comeback winning eight races
Blake left Team New floating monohulls that the only winning
strategy was to The AC72 class rule to Oracle’s one. They
Zealand, so did other again some day, prohibited movable refused to join the
team members – but for now, the build the fastest
boat allowed by the control surfaces on other five teams in
several went to the 2007 America’s the foils, but ETNZ the “Framework
One World syndicate Cup will mark the deed. That meant
multihulls – a figured out how Agreement.” They
in Seattle and the end of the floating to control angle thought outside the
heart of the sailing monohull era. Alinghi trimaran for Larry
Ellison’s Oracle of attack and lift, box, committed early
team to Alinghi mounted a masterful by raking cleverly to cyclors instead of
in Switzerland. campaign to defend Racing of Golden
Gate Yacht Club and shaped foils, fore grinders, and kept
The tycoons of the the Cup against and aft. Sadly, for it secret until it was
early 20th century ETNZ, winning 5-2. a catamaran for
Ernesto Bertarelli’s ETNZ, Oracle Team too late for the other
manned their giant With crews of 17, USA caught up in the teams to respond.
yachts with crews lead keel bulbs Alinghi of the
Société Nautique de design battle and They were the last
of Scandinavian weighing 20 tonnes Oracle Team USA’s team to arrive in
fishermen. But and spinnakers Genéve. Both yachts
were 90 feet on the international sailors Bermuda. They were
now, tycoons the size of a tennis mastered how to still developing their
began recruiting court, the “America’s waterline and over
100 feet overall. race their boat after boat and learning to
internationally for the Cup Class” yachts first falling behind sail it. Their strategy
afterguard and other continued the style Team Oracle’s giant
wing sail was the 1-8 in the duel on paid off!
key roles on board. of match racing San Francisco Bay.
that devotees of the difference – the
12-metre yachts Swiss yacht was
enjoy. simply overpowered.
36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021 | 19The Boats – Lessons From
America’s Cup History For 2021
In the 36th AC, the boats are the stars of the
show, with the use of technology often being
Even though the 2021
the difference between 1st and 2nd place. The
AC75 foiling monohulls to be used in the 2021 America’s Cup will be sailing in
America’s Cup will accelerate the already rapid “monohulls” they will be foilers
phase of modern race yacht technology that rather than displacement boats,
began in 1988. In the history of sailing, there
have been three major technical advances that so the tradition of speed will
increased speed and the ability to point higher. continue to evolve.
17th century - The Bermuda Rig
A shipwrecked Dutch sailor, living in Bermuda,
used a fore-and-aft rigged triangular sail to
point higher into the prevailing south-westerly
winds and tack efficiently between the island’s
north shore and the nearby reefs. Fast “Bermuda
sloops” were favoured by pirates and later by Civil
War blockade-runners.
19th century - Multihulls
Nathanael Greene Herreshoff, then 28 years
old, won the Centennial Regatta in New York in
1876 with his catamaran Amaryllis. Catamarans
were promptly banned from yacht racing. Dennis
Conner’s Stars and Stripes catamaran turned the
1988 America’s Cup into the “mismatch” against
New Zealand’s KZ-1 monohull. Stars and Stripes
also sported a hard wingsail. The last three AC
matches – in 2010, 2013 and 2017 – were all
sailed in multihulls.
21st century - Foiling
Although foiling motorboats were tested early in
the 20th century and a foiling monohull sailboat
was successfully demonstrated in 1958, it took
the outside-the-box thinking of ETNZ to bring
foiling to the America’s Cup in San Francisco in
2013. Even though the 2021 America’s Cup will
be sailing in monohulls, they will be foilers rather
than displacement boats, so the tradition of
speed will continue to evolve.
20 | 36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021The Events – Historic Editions
Of The America’s Cup
Previous ACs around the world have In addition to hosting the two landmark events,
demonstrated the potential to attract significant in 2013, New Zealand launched a substantial
international visitation and boost the host leveraging programme at the 34th AC in
economy. The last two events, held in San San Francisco. Due to New Zealand’s strong
Francisco and Bermuda respectively, proved to be association with the AC and marine industries,
incredibly successful and lucrative events for the New Zealand Trade and Enterprise led a
host city, as shown below. successful business leverage programme at the
event that generated significant exposure for
San Francisco 2013 brand ‘New Zealand’, highlighting its tourism,
companies, products and services to a global
> $550 Million Worth Of Economic Activity audience.
> 700,000 Visitors In total, the program generated trade and
investment deals for New Zealand worth $200
> $126.1 Million Spent By Visitors million and a further $120 million of new sales
opportunities and investor interest.
> 3,863 Jobs Created
> 200 Countries Broadcasted Event Bermuda 2017
> 525% Return On Investment
> 452 Million Views Globally
> $80.9 Million AEV
> $90.9 million in leg
New Zealand’s history
with the event
Auckland and New Zealand, under the RNZYS,
have hosted the event twice in recent years,
delivering consecutive events in 2000 and 2003.
New Zealanders have a unique connection with
the event based on the country’s success, and
local support and engagement has traditionally
been very strong.
In addition to its impact on New Zealanders,
the 2000 and 2003 events generated significant
economic benefits for New Zealand as a host. The last two events, being
held in San Francisco and
Auckland 2000 & 2003
Bermuda respectively, proved
> Economic Impact: NZ$1.2bn
to be incredibly successful and
> Spectators: 1.6 million
lucrative events for the host city.
> Jobs Created: 16,000
36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021 | 2122 | 36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021
The TEAMS
Several teams have emerged to challenge ETNZ for the America’s Cup. Challenger of Record Lunna
Rossa has revealed the first details the fleet-building to try to wrestle the Auld Mug from the Kiwis in
2021. Entries opened in January 2018 and the first phase of entries closed on June 30 2018, although
late entries were accepted up until November 30, 2018. In the following pages we profile some of the
teams that have emerged as favourites.
| 23Emirates Team New Zealand / Royal
New Zealand Yacht Squadron
Defender 49er class for four years leading up to their gold
medal at Rio. Tuke was the primary operator of
They have the opportunity to race in all five AC
the foil controls from his cyclor station in ETNZ’s
World Series events, will compete in the 2020
dramatic wins over Oracle in Bermuda in 2017.
Christmas Regatta and the 2021 America’s Cup
match, but not in any part of the PRADA Cup. ETNZ represents the Royal New Zealand Yacht
Squadron. RNZYS is the only club in AC history
They developed the AC75 Class Rule. This,
to have lost the Cup and then won it back. ETNZ
together with their advanced simulation systems
dominated Team Oracle in the 2017 AC Match,
developed for the 2017 AC, gives them a jump
winning eight races. ETNZ won with better design
on the other teams in design. Pete Burling,
and better sailing. They were helped by Oracle
2017 helmsman, is currently sailing around
Team USA’s self-inflicted errors including being
the world with Team Brunel in the Volvo Ocean
OCS in races 1 and 5, and a disastrous gybe in
Race. Blair Tuke is also in the VOR with Spanish
race 2.
team MAPFRE. Tuke and Burling dominated the
Key Team Members
Grant Dalton - CEO Kevin Shoebridge - COO Matteo De Nora -
Team Principal
Sir Stephen Tindall – Tina Symmans – Dan Bernasconi -
Director - Chair ETNZ Chair ACE Head of Design
24 | 36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021Luna Rossa /
Circolo Della Vela Sicilia
Challenger of Record As the Challenger of Record, the team is
responsible for the organisation of the America’s
The Challenger of Record for the 36th America’s
Cup World Series events (three in 2020), as well
Cup is Luna Rossa, representing the Circolo della
as the Christmas Race presented by PRADA
Vela Sicilia of Palermo (Italy). The 36th America’s
and the PRADA Cup, the Challenger Selection
Cup marks the sixth challenge for Luna Rossa
Series in January-February 2021 the winner of
whose main sponsor is PRADA. The team is led
which will race against the Defender in the 36th
by Max Sirena and includes Jimmy Spithill and
America’s Cup presented by PRADA.
Francesco Bruni. Luna Rossa’s design team,
headed by Martin Fischer, worked together with
ETNZ to develop the AC75 Class Rule.
Key Team Members
Patrizio Bertelli - Massimiliano Sirena - Francesco Bruni -
Team President, PRADA CEO Team Director and Skipper Sailing Team
Martin Fischer - Jimmy Spithill -
Head of Design Team Sailing Team
26 | 36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 202136TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021 | 27
American Magic /
New York Yacht Club
Challenger With their budget fully underwritten by John
“Hap” Fauth, Doug DeVos and Roger Penske,
The New York Yacht Club returns to the
American Magic is off to a strong start. Terry
America’s Cup represented by American Magic.
Hutchinson leads the team as Executive Director
As of the end of March 2018, they are the only
and skipper. Dean Barker has been signed
team to have announced their submission of
a formal challenge under the Protocol. They as helmsman. With a Spanish designer and a
will have their primary base in Newport, Rhode sailing team that currently includes four Kiwis,
Island, the likely venue for one of the AC World two Brits and four Americans, it is clear that
Series regattas. American Magic’s priority is winning, rather than
presenting an “all-American” front.
Key Team Members
John J. “Hap” Fauth (USA) - CEO Doug DeVos (USA) - Principal
Roger Penske (USA) - Principal Terry Hutchinson (USA) - Skipper
Other Key Team Members
Dean Barker (NZL) – Helmsman Joe Spooner (USA) – Sailing Team
Marceloino Botìn (ESP) – Head of Design Team Jim Turner (NZL) – Sailing Team
Bora Gulari (USA) – Sailing Team Sean Clarkson (NZL) – Sailing Team
Andrew Campbell (USA) – Sailing Team Paul Goodison (GBR) – Sailing Team
Cooper Dressler(USA) – Sailing Team Ian Moore (GBR) – Sailing Team
28 | 36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 202136TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021 | 29
INEOS Team UK / Royal Yacht
Squadron Racing
Challenger experience as CEO. Nick Holroyd, who led ETNZ’s
design team when they developed their foiling
The British Challenger is also fully funded. Sir
AC72 for the 2013 AC, is Chief Designer. Ben
Ben Ainslie is principal and skipper, even if
Ainslie’s team has acquired a new title sponsor,
the team name no longer includes his name.
INEOS, a major chemical and petrochemical
Giles Scott is tactician and Jono Macbeth is
company.
Sailing Team Manager. America’s Cup Hall of
Fame member Grant Simmer brings decades of
Key Team Members
Jim Ratcliffe (GBR) – INEOS CEO
Grant Simmer (AUS) - CEO Sir Ben Ainslie (GBR) - Nick Holroyd (NZL) -
Principal & Skipper Chief Designer
Jono Macbeth (NZL) - Giles Scott (GBR) -
Sailing Team Manager Tactician
30 | 36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 202136TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021 | 31
STARS + STRIPES
TEAM USA
Challenger USA is honored to reignite the iconic Stars &
Stripes brand, a name that for decades defined
The first all-American entry in over 15 years to
American excellence in the sport. The team has
challenge for the America’s Cup, Stars + Stripes
assembled some of the best minds in American
Team USA was co-founded by world champion
boat building and yacht design to learn from
sailors, Mike Buckley and Taylor Canfield with
global experts as part of the team’s grassroots
the goal to build an inclusive and authentic,
approach to win the Cup and create a sustainable
American team to win the 36th America’s Cup
legacy for the American yacht industry. Stars +
and inspire the next generation. Representing
Stripes Team USA is a 501(c)(3) organisation.
the Long Beach Yacht Club, Stars + Stripes Team
Key Team Members
Taylor Canfield – Helmsman Mike Buckley –
CEO/Skipper
32 | 36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 202136TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021 | 33
34 | 36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021
The Event Concept 36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021 | 35
Vision and Mission for
the 36th America’s Cup
VISION: Ignite the passion – celebrate our voyages
WHAKATAUKĪ
He Waka Eke Noa
Kia Eke Panuku, Kia Eke Tangaroa
We’re in this waka together
Through all our efforts, we will succeed
INFRASTRUCTURE Mission: EVENT Mission:
Creating a stage for the America’s Cup and a To provide Auckland and New Zealand with an
waterfront destination that Kiwis and visitors love. inclusive, sustainable and welcoming world
class international sporting event that delivers
increased promotional and economic benefits to
the Hosts, Sponsors and Teams.
PRINCIPLES
Manaakitanga: Kaitiakitanga: Kotahitanga:
A Warm Welcome Guardianship Collaboration
We share the abundance Guided by mana whenua, We will work together
and spirit of generosity we will actively care for our in unity
with our visitors place, our environment and
our people
Place To accelerate the sustainable transformation of our communities,
our water and our whenua
Economic Wellbeing Creating shared benefit through connection, innovation and trade
Participation Every New Zealander has opportunity to participate in and celebrate the
America’s Cup
Storytelling The rich cultural and voyaging stories of Tāmaki Makaurau and
Aotearoa are shared and valued
36 | 36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 202136TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021 | 37
Event Concept in Auckland
and New zealand
Event Concept Plan – Igniting the We, and our event partners, are still in the
planning stage, but we are clear that the platform
Passion in Auckland the 36th America’s Cup offers will allow those
The Waitematā Harbour lies at the heart of partners to develop, share and celebrate these
Auckland and the sea and our shorelines are wider stories at home and on the world stage,
part of Aucklanders’ heart and soul. With the and to welcome our international visitors with the
36th America’s Cup, we want to ignite the passion spirit of manaakitanga
of Aucklanders to immerse themselves in the
opportunities such a spectacular event promises.
Legacy and Leverage
We want to encourage and enable our communities ETNZ and ACE acknowledge that the 36th
and businesses to both flourish and proudly America’s Cup provides a strong platform for
showcase the essence of who we are, welcoming Government and Council to secure additional
visitors from around New Zealand and the world. benefits for Auckland and New Zealand, beyond
Key components of the event have been carefully what the event itself achieves. This event concept
designed to ensure there is maximum potential provides an outline of the event platform and will
for people in Auckland, locals and visitors alike, be used to guide legacy and leverage planning.
to immerse themselves in the many facets of the For this reason, leverage and legacy are built
America’s Cup, whether on land or water.
into the design of our joint event vision, principles
Securing TVNZ as a free-to-air broadcaster, and themes. The development of objectives and
along with spectator-friendly race courses gives programmes of work for legacy and leverage will
us a fantastic launchpad for this activity, with take place over the coming months and years,
further opportunities to follow. under the overarching vision, principles and
themes.
Event Concept Plan – Igniting the This activity will be led by Government and
Passion in New Zealand Auckland Council and will partner with Mana
Beyond what happens in Auckland, our aim is Whenua and engage with a wide range of
also to make sure the 36th America’s Cup ignites stakeholders, including the commercial and
the passion of all New Zealanders, with everyone education sectors, and voluntary or not-for-profit
given an opportunity to share in the event. organisations.
This is more than the free-to-air coverage, which Legacy is the benefits that remain for a region
will bring the event to all New Zealand homes and a country after the event itself has gone. For
and communities, but it is also a chance to example, the development at Wynyard Quarter
celebrate our voyages, in every sense. will continue to benefit Auckland and New
Zealand long after 2021.
New Zealanders share a unique voyaging history,
with many of our ancestors having journeyed Leverage is activities outside the normal running
to Aotearoa, New Zealand by sea. The 36th of the event which amplify or create additional
America’s Cup is another step in this shared benefits. For example, in the lead-up to RWC2011,
heritage, providing all New Zealanders with an New Zealand dispatched a giant rugby ball to key
opportunity to celebrate New Zealand’s stories – markets around the world to give us additional
our people, our place and our accomplishments. exposure as a visitor and business destination.
38 | 36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 202136TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021 | 39
Our key strategic
objectives
These strategic objectives are > To jointly drive domestic and global brand
and profile awareness of the 36th America’s
linked to our three principles Cup and its hosts Auckland and New Zealand,
and define the direction of the through all possible channels to national and
America’s Cup Event: international markets.
> To cement Auckland and New Zealand’s
Kaitiakitanga: Guardianship reputation as renowned hosts of major events
by delivering a world-class event experience
Guided by Mana Whenua - we will actively for all national and international visitors.
care for our place, our environment and
our people Manaakitanga: A Warm Welcome
> To drive awareness of ocean health through
education and ambassadorial roles We share the abundance and spirit of
(igniting the passion) with key agencies and generosity with our visitors
organisations, local and global. > To exceed audience expectations through our
welcome, entertainment and event content
> To implement with partners a best-practice
for all New Zealanders and visitors that is
transport plan to minimise carbon traffic to
accessible online or in person at the race
the event village.
village and across the region free of charge.
> To provide a platform to raise the profile and
> To welcome competing syndicates, event
understanding of New Zealand stories, Mana
sponsors and suppliers and ensure they are
Whenua, ourplace and our people
able to gain maximum benefits from their time
in Auckland and New Zealand.
Kotahitanga: Collaboration
> To welcome international and national media,
We will work together in unity delivering a world-class experience providing
> Provide an ‘open to business’ environment, a platform for positive and quality coverage
providing a platform to showcase businesses
and industry.
> To establish, alongside additional Crown, Keep the event fresh and
Auckland Council and government agencies,
educational platforms to engage New
compelling by continually
Zealand’s youth in a range of programmes challenging, refreshing and
focused on sailing, the environment, improving content and products.
technology and other relevant topics.
40 | 36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021Positioning and
Messaging
Communication Fundamentals
A Focus On Multiple Target Groups – From Old
To Young
> Engage the core audience - The Sailing Fan
> Primary target group for positioning and ‘active
communication’
• The Millennial
Target Groups
Through Their Digital World • Toughest nationality rule in AC history
> Constant Connectivity • Established Yacht Clubs
> Social Media > Cutting Edge Approaches
> On-Demand Entertainment & Communication • E-Mobility focus throughout
Through Their Lifestyle • Drone infrastructure
> High experiential expectations • Hologram presentations
> Seek new & unconventional approaches • Sustainability
> Expect Constant evolution > Style. Creativity. Culture.
Key Pillars • Identity
> AC75 Yacht • Event architecture
• Revolutionary Boat • Photo style
• First fully foiling monohull • Cultural influences
• E-Engine to move foil arms
> Teams
• Highly Skilled teams
• Experience alone is not enough
36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021 | 41''1,,/�
-·.1
Racing Area
Expected
Course Area
Rangitot
Island
42 | 36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021The Event Field
Of Play
Auckland has a history of utilising mega sporting events, like
the AC and the Rugby World Cup, to revitalise areas of the
city and catalyse much-needed infrastructure development.
Auckland is one of the world’s fastest growing cities and the
waterfront represents an opportunity to regain some of the
most attractive areas of the city for the public.
Peter Busfield, New Zealand’s Marine Industry Association
Executive Director, said that winning the AC in 1995 gave
Auckland “a new front door” with the building of the Viaduct
Harbour, and once again, the Viaduct Harbour will play host
to another world-recognised event. Hosting the AC catalyses
a wave of innovation and creativity that can make New
Zealand an even more attractive country for international
visitors as well as for domestic inhabitants.
36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021 | 43The Stadium
On The Water
These race maps are depictions of Teams Timeline
what the race courses will look like At the conclusion of the World Series, it is likely
that the first syndicates will begin to arrive and
for the 36th America’s Cup. set up base in Auckland’s Viaduct. This will have
an incredible effect, not only on the landscape,
The Racing but on the economic impact of the region with
As of 31st August 2018 and under the Protocol, teams, including sailors, designers, mechanics
ACE and the CoR have announced an on-water and management, and their families based in
and course areas. Auckland in the months leading up to the event
final in March 2021.
Course Layout
The courses will be designed to provide racing of Showcasing Auckland
up to 40 minutes in duration, with an upwind start The racing and the backdrop will ensure that
and the possibility of reaching legs, the purpose Auckland and New Zealand are showcased for
of which is to finish races where possible near their innovation surrounded by the natural beauty
a public event space. In order to meet the time of the Waitematā.
expectations we have set, we are likely to be
sailing 2-2.5-mile legs with up to 3x full laps and Hospitality Options
a reach to the finish line.
During racing, a variety of on-water hospitality
options will be targeted as to ensure that
Course Areas spectators get the best chance to see world-
The option with 5 courses will help us determine class racing.
which area would showcase the race best if there
were unforeseen wind conditions. Any of the 5
courses will predominantly be dependent on the
wind conditions of the day. The wind directions for
the course area are either northeast or southwest.
44 | 36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021On-water Area 1
On-water Area 2
(protected area)
Course
configuration
Course Configuration
Exact course dimensions
will vary depending upon
the course location and
prevailing conditions
36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021 | 45America’s Cup
On The Land
The action of the 36th edition of Broadcasting To The World
the AC will not be confined to the The 36th edition of the AC will be broadcast to a
global audience on free-to-air television. In June
waters around Auckland. The race 2018, ETNZ and CoR signed off on a landmark
also offers multiple opportunities deal with TVNZ that will see the AC beamed into
for on-land activation. lounge rooms across New Zealand.
As well as the 36th AC match presented by
Land Based Event Space – PRADA in March 2021, TVNZ’s coverage will
The Venue include the AC World Series in 2020, the
Christmas Regatta in 2020, followed by the
The Race Village will be situated at the start
PRADA Cup in early 2021.
of Hobson’s Wharf, continuing on through to
Eastern Viaduct, Te Wero Island, Western Viaduct, As part of the agreement, Newstalk ZB and Radio
Halsey Wharf, Silo Park and Marinas and Jellicoe Sport will deliver live radio coverage of the event.
Car Park. Our approach to the broadcast of the event will
expand the global reach beyond any previous
Building an AC Village and event and showcase New Zealand and Auckland
as widely as possible.
Free Entry
The teams will be housed in team bases around In addition, all matches and racing will be
the Viaduct Basin and Wynyard Wharf, accessible streamed live over the AC digital platform to
to the public. This gives us an opportunity to maximise exposure of the New Zealand brand.
build excitement and interest in the event well in
advance of the racing in 2020/2021. Technology Led
Auckland’s Viaduct will be transformed into Our broadcast infrastructure will use technology
the ‘Race Village’, which will welcome between from the pinnacle of modern broadcast
20,000 and 40,000 spectators per day. Temporary innovation such as drone technology and Virtual
overlay structures will house public activation Eye graphic technology to showcase the sport’s
spaces which will include a performance stage, best sailors competing against the world’s most
merchandise stands, viewing opportunities and attractive natural backdrop.
sponsor activations such as the PRADA Area.
Digestible Highlights
Closer To The Racing Our broadcast operation and world-class
We aim to enhance the race day experience production standards will also be complemented
for on-land spectators using cutting-edge by talent from the world of sailing to anchor a
technology to provide a unique and unrivaled series of live studio broadcasts and highlighted
spectator viewing experience. packages for distribution worldwide.
Ceremonies
The Race Village will also host the opening and
closing ceremonies of the race. The ceremonies
provide an additional broadcast opportunity for
New Zealand and Auckland to gain exceptional
media exposure on the world stage.
46 | 36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 202136TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021 | 47
The Venue
The Venue
Venue Boundary
Venue Boundary
WYNYARD POINT
F
HARW
RD
ET
NYA
TRE
WY
MS
GHA
BRI
EET
STR
ER
HAM
WESTERN
WESTERN VIAD
VIAD
ARF
WH
TRE
ION
WYNYARD
CEN
ENS
WHARF SOUTH
EXT
TS
WATERSPACE
VEN
EET
TE
STR
DUC
SEY
VIA
HAL
NORTH WHARF WYNYARD CROSSING
JELLICOE STREET
INNER
INNER VIADUCT
VIADUCT HA
H
WYNYARD QUARTER
BEAUMONT STREET
DALDY STREET
LIGHTER BASIN
46 The 36th America’s Cup 2021
48 | 36TH AMERICA’S CUP PRESENTED BY PRADA – AUCKLAND 2021FREEMANS BAY
EVENT BOUNDARY
PRINCES WHARF
DUCT WHARF
QUEENS WHARF
HOBS
ON W
OUTER VIADUCT HARBOUR EVENT WALKWAY
HARF
TE WERO ISLAND EASTERN VIADUCT QUAY STREET
QUEEN STREET
ALBERT STREET
HOBSON STREET
HARBOUR
VIADUCT BASIN
The 36th America’s Cup 2021 47
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