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!"#$%&#'()*+% www.sony.co.uk/futurescapes
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FutureScapes is an exciting collaboration project
which aims to explore the potential of technology
and entertainment to create a better, more enjoyable
world in 2025.
It!s not about predicting the future so much as
imagining the possibilities.
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futures ahead of us. But one thing is clear: the world of
2025 will be very different from the one we live in today.
By starting with life in 2025, rather FutureScapes is designed to be as Developing the FutureScapes scenarios
than today, FutureScapes aims to open and collaborative as possible
Each scenario has been created from a was gathered through a 30-strong
stimulate more creative thinking about and is being convened by leading
range of expert inputs. Our starting point interview programme, supplementary
how technology might help us live '0'-/&,/(&4&-)%,.,;3$.+-%.$!"#$%&#'()*+%
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Scenario planning is a way of discussing complex future issues in a clear and !"#$%&#'()*+%
structured way, to identify and prioritise risks and opportunities. Scenarios are
just tools to help people think about different possibilities in the future. We will use The following pages outline the four
these scenarios to challenge people to come up with creative responses to the FutureScapes scenarios:
main question of this project – how can technology enable sustainable lifestyles in 1. Hyper Innovation 6
2025? The scenarios are not an outcome in themselves, but a means to answer 2. Shared Ownership 12
this question imaginatively.
3. Centralised Survival 18
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So there are a couple of important Questions to ask yourself when
things to consider when reading reading them:
the scenarios:
a. Is it possible to get here in 14 years?
1. They are just useful stories. They What signals do you see in the world
are not predictions and there is no such today that point to this scenario?
thing as a “right” scenario. The future
b. Can you imagine yourself in this
may contain elements from all of them
world? What would you be doing?
or none of them (pretty unlikely). The
important thing is to stretch thinking and c. What is the role of technology and
challenge assumptions. what are the major needs it meets in
each scenario?
2. The scenarios should be plausible,
consistent and interesting stories about
the future. They have to be quite short
to be useful and therefore cannot be
hugely detailed. The important thing is
to get the detail right where needed.
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Power cuts are a lot less frequent now One day, Rajesh hopes to see for Technology needs in 2025
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they"ve installed the local smart grid. himself whether the Austrian Alps are
To meet a step change in how we monitor
We"ve got the latest storage gadgets as spectacular in reality as they are in
and use energy, technology products
37".5&"53%5D$38&".''+"!74"37".5&"E!.+"8'" ClimbWorld, one of his favourite VR
should deliver "cradle to cradle! –
there"s usually enough battery power sites. In the meantime, he!s happy to
to keep most of our equipment running save up for a high-speed rail trip to K04-&20,6-&.,/4&'1%/,*%=#$'/-&4&-)%
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when we do have outages." Himalayan hill stations. when new
Bangalore has certainly changed As a salesman for Healthyme, a Rajesh is comfortable with NB!s service- Adaptability and reusability in use to
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Technology solutions in 2025
since Rajesh!s father moved there as personalised health system provider based economy. Rather than buying or extend a product!s lifespan
supplying bespoke medical advice to renting his own car, he!ll pick one up K/&,'-$#/1%/66#3-/,6#%.2%
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a data analyst at the end of the 20th Optimised power usage for a mass
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people all over the world, Rajesh does from the local peer car pool. !3.)*-#*;("*!'$#/(!-;(B$"#3!'("*!'$#/
century. Last month, there was a big of handheld devices delivering 24/7
most of his work from home as an allowing widespread adoption of online
celebration when the population topped F!G*+18(&"%'."7'"9$',#&1"23.5".5!.+" connection
avatar. Occasionally, though, he!ll go personae for work and socialising.
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lifestyle choice. take us on mini-vacations that I"d never
User-friendly infrastructures for
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Rajesh:!"#$%&#'()*+%
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C!B$;8 !It"s the latest thing in energy- Technology needs in 2025
imaging technology. It lets you see
Overarching requirements from
energy consumption in real time. It"s on
technology are that it should
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&7&$%6"*$&43.8"('$"-837%"3.+"&89&*3!##6" Reinforce human interaction and
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David (27) lives in a 2-bedroom urban 25&7"/"%'".'"9#!*&8"23.5"$'9&6"CKB" J3)!8 !We hired state of the art community spirit, by connecting people Technology solutions in 2025
maisonette with his partner Juma. The 4!.!"(&&48:"G"#'."'(".5&"E!.8"37".5&" projectors to boost the home system.
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50 year-old Ulrike lives in a four- Technology needs in 2025
bedroom house with her son Stefan
Overarching requirements from
(17), her father Niklas (78) and her
technology are that it should
grandmother Lena (99).
Help people live healthy lives
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She remembers only too well the O'"$I*8 !I can"t imagine life without the Technology solutions in 2025
economic instability of the 2010s. Now C374'2+".'",&"5'7&8."?"3.";&&98"1&" Help people stay connected to friends
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she strongly believes that mutual support connected and lets me make sense of and family
unattainable hardware upgrades
is a pre-requisite for social cohesion. my hectic life!"
Facilitate active, involved and useful
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Now that you!ve read the scenarios, Forum for the Future and Sony would Sony is a leading global innovator of partnerships with NGOs such as WWF, today and in 2025. We have a strong
we!d really like to hear your response. like to thank everyone who has been audio, video, communications and UNICEF and Save the Children ensure track record in open innovation for
involved in the FutureScapes project so information technology products for both we play our part as a responsible sustainability with our Forest Guard and
How did they make you feel about the
far. And we!re only at the beginning of the consumer and professional markets. global company. Our “Road to Zero” Open Planet Ideas initiatives.
critical challenges ahead? Do you have
our exploration. We look forward to the Offering a complete end-to-end HD global environmental plan sets out
your own examples of weak signals that Sony!s role in FutureScapes is to use
next stage when we!ll work openly to value chain and with its electronics, a long-term goal of achieving a zero
trail the scenarios today? Which areas our brand!s reach and our expertise in
crowd source ideas for new technology music, pictures, game and online environmental footprint (through curbing
of potential future technology did you technology, imagination and innovation
areas that might help people enjoy businesses, Sony is one of the world!s climate change, resource conservation,
+,*%1.'-%&,-#$#'-&,'>KDXPD?$/622 www.sony.co.uk/futurescapes
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