Southeast Asia Tech Investment in 2018 - FY 2018 - Cento Ventures

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Southeast Asia Tech Investment in 2018 - FY 2018 - Cento Ventures
Southeast Asia Tech Investment in 2018
FY 2018
Southeast Asia Tech Investment in 2018 - FY 2018 - Cento Ventures
ABOUT CENTO VENTURES
                                                                                                                                                                  d
Cento Ventures is a venture capital firm focused on technology startups            Expansion to multiple growth markets
building products and services emerging from the digital transformation of         Cento Ventures seeks to help our founders build large digital companies that
promising growth markets, particularly Southeast Asia.                             are leaders in their industry or category. In a fragmented region like
We are based in Singapore and backed by a team well experienced in                 Southeast Asia, operating across multiple markets is almost inevitable. We
internet business. We operate three funds that invest across industries            look for founding teams that share this ambition and focus our support on
through a disciplined, well-researched approach to locate technology               making their expansion easier. We have a suspicion that great companies
investment opportunities originating from the Southeast Asian region.              born in one growth market have an opportunity to replicate their success
Our investments are guided by these three principles:                              across many others.
                                                                                   Cento Ventures is convinced that the opportunity exists for Southeast Asian
Sectors ready for digital transformation
                                                                                   entrepreneurs to build transformational digital companies. Learn more about
We believe that there is a great opportunity for technology to solve some of       us at cento.vc or our Facebook or Linkedin pages.
the inefficiencies present in growth markets. However, technology alone does
not digitise industries. Most of our investments apply innovative business
models to industries that are set in their ways, using technology as an
enabler.
Early stage, but with proof points
Cento Ventures aims to be the first institutional investor in most of our deals.
We believe this helps us establish a solid relationship with the founder, and
influence the strategic direction of the company. Our investments are most
frequently at Series A and we usually lead the round. We maintain a realistic
approach to investment and exit valuations, one that is driven by data we
gather on venture capital deals in Southeast Asia.

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Southeast Asia Tech Investment in 2018 - FY 2018 - Cento Ventures
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Introduction
Southeast Asia Tech Investment in 2018 - FY 2018 - Cento Ventures
INTRODUCTION
                                                                                                                                                                                                     d
Cento Ventures has been tracking data on digital investment activity in Southeast Asia for a   - Concentration of capital by country
number of years. It is our pleasure to continue sharing the data and insights we accumulated
                                                                                               Indonesia accounts for more than 70% of the capital invested in Southeast Asia. However,
in our second Southeast Asia tech investment report, covering up to the full year of 2018.
                                                                                               the distribution of deals better illustrates activity across the region. By deal count, allocations
The headline story of Southeast Asia is the continued growth in technology investment. A       to Singapore, Thailand, Malaysia, and Vietnam appear to be consistent with the past few
record amount of more than $11B was invested during 2018, almost doubling $5.8B invested       years. where the Philippines has been cooling off in both investment amount and number of
in 2017. This suggests a healthy, and growing interest in the potential for Southeast Asia’s   deals since 2016.
tech startups. We estimate that this funding amount may be sustained in 2019 as companies
                                                                                               -   Diversification of capital by sector
like Grab, Go-jek, Tokopedia and Traveloka continue to attract capital.
                                                                                               We also continue to observe investment into a wider range of sectors. Fintech, real estate,
A closer look at the data partly emphasizes the progression of existing trends, but also
                                                                                               logistics, and business automation startup investments demonstrate solid growth. Payment &
reveals interesting findings emerging in 2018:
                                                                                               remittances maintained the level of investment received during 2017. However, some
-   A few familiar companies capture most investment                                           sectors such as employment have not picked up investor interest despite having produced
                                                                                               large exits in the past.
2018 sees a continuation of ‘mega-deals’ as later stage companies capture ever larger
investments. Over 70% of funding in 2018 was captured by only 5 investments (Grab,             - Series B is gradually growing
Lazada, Go-Jek, Tokopedia and Sea Group).
                                                                                               The cohort of companies that received seed investment in 2013 does illustrate a significant
-   A new wave of companies are approaching later stage                                        increase in successful series B funding rate. However, the rates for other cohorts are still
                                                                                               relatively low. More time is needed to see how much follow-on funding pipeline in Southeast
Although the majority of capital will likely continue to be associated with a few familiar
                                                                                               Asia resembles those from more mature funding environments like the United States and
names, we also observe a growing cohort of other late stage companies who are raising
                                                                                               Europe.
larger rounds, putting them closer to the $1B valuation. The amount of investment and
number of companies who have successfully raised between $5M – $50M show a consistent
growth, while those in the $50M - $200M cohort also grew compared to 2017. Several high-
profile deals announced includes PropertyGuru’s $180M, Akulaku’s $100M, Ninja Van’s
$87M, Carousell’s $85M and Carro’s $60M round.

                                                                                                                                                                                                 4
Southeast Asia Tech Investment in 2018 - FY 2018 - Cento Ventures
INTRODUCTION
                                                                                                                                                                                                         d
- Secondary sales and M&A continue to provide liquidity                                             Southeast Asia in 2018 remains a very attractive region for tech investors. We note that while
                                                                                                    some of the factors we highlighted in last year’s report remain, others are changing. We think
Although 2017 saw Sea Group’s NYSE IPO, as well as several local IPOs in Indonesia, 2018
                                                                                                    high-quality startups exist beyond a few heavily-invested parts of the region and there has
data indicates that trade exits and secondary sales of shares are still the main sources of
                                                                                                    been some improvement in bridging the funding gaps that remain. Every year that brings
liquidity in the region. Exits in the $50M - $100M range are increasing in frequency, with
                                                                                                    more successful exit stories will help inspire more founders to start companies and attract
higher end valuations being in the US$150 - $300M range.
                                                                                                    more investors to the ASEAN region.
The majority of acquirers in 2018 have been technology companies within Southeast Asia
                                                                                                    For the year ahead, we think Southeast Asia will continue to gain the attention of institutional
region. These companies tend to be those who are cash-rich and embark on acquisitions as
                                                                                                    investors looking for growth markets outside of China and India. Alternative assets such as
part of a regional and platform expansion strategy. Some are active acquirers such as Grab,
                                                                                                    venture and subsets of private equity in Southeast Asia will be the beneficiaries. We also
Go-jek and Traveloka; Grab and Go-jek have been consistently acquiring financial services
                                                                                                    expect to see a trend towards the emergence of value-chain specific funds and fund
player while Traveloka started acquiring travel companies regionally.
                                                                                                    managers. Digitalisation is reaching ever further into numerous industry sectors and
At the same time, there are also many are first time acquirers that are earlier in their regional   Southeast Asia hosts an increasing portion of many global supply chains. New venture firms
expansion phases such as Carro, 99.co, and Dahmakan. Singapore-based acquirers still                and vehicles will emerge with clear sector-led investment theses for tech in the fashion
contribute the largest number of deals while Chinese acquirers are the largest spenders.            industry, agriculture and food, labour, healthcare services, manufacturing, construction tech
                                                                                                    and so on.
- The region continues to attract new acquirers from various traditional sectors
                                                                                                    Southeast Asia’s tech continues to mature, and we hope this report helps anyone, whether
A number of global (Global Yellow Pages, Ringier AG) and local companies (Thai Bev, Rajah
                                                                                                    they are startup founders, investors, or policymakers, achieve a better understanding of the
and Tann, Concepcion Industrial Corporation) made their first acquisitions of Southeast Asia
                                                                                                    landscape that we all operate within.
digital company this year. Though most transactions are relatively small, they still signify the
region growing ability to attract new sources of liquidity.                                                                                                                             Thank you
- Declining early stage activities
Deals below $500K continue to decline since their peak in 2015. This could partly be                                                                                                 Mark Suckling
influenced by existing seed investors migration toward later stage investment, and the
media’s attention toward later stage mega-deals overwhelming signals from smaller ones.                                                                                         Laphat Tantiphipop
                                                                                                                                                                                  Marco Hadisurya

                                                                                                                                                                                                     5
Southeast Asia Tech Investment in 2018 - FY 2018 - Cento Ventures
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Investment landscape
Southeast Asia Tech Investment in 2018 - FY 2018 - Cento Ventures
OVER $11B INVESTED IN 2018
                                                                                                                                                                                                         d
Capital invested, $M and deals done, #
$9,000                                                                                                                               250

                                                                                                                                           The amount of Southeast Asia internet
                                                                                                                                           technology related investment continues to set
$8,000
                                                    214                 213
                                                                                                         209
                                                                                                                                           a new record in 2018, but the activity
                                                              205
                                                                                            197                                            measured by the number of deals remains
$7,000
                                                                                                                                     200

                                                                                                                                           below its 2015 peak.
                                                                                                                   169       168           The amounts deployed in the second half of
$6,000
                                                                                  156                                                      the year is significantly lower than the first half
                                                                                                                                           of the year, as a number of major funding
                                                                                                                                           rounds were already disclosed during H1
                                                                                                                                     150

$5,000

                                         117
                                                                                                                                           2018. e.g Lazada $2B, Grab’s $2B, Gojek’s
                                                                                                                                           $1.5B, and Sea Group $575M round.
                               97
$4,000

                                                                                                                                     100

$3,000                                                                                                                                     Notes:
                     54                                                                                                                    The numbers exclude the investment portion
$2,000

           42                                                                                                                              carved out for secondary exits, and include
                                                                                                                                           various events that while count as investment
                                                                                                                                     50

$1,000
                                                                                                                                           in technology companies, are considered non-
                                                                                                                                           VC, e.g. ICO, project financing, corporate
          $251      $211      $430     $1,048      $966     $1,113    $1,589    $2,088    $1,284       $4,470    $8,150    $2,970          spin-off. Some early stage incubator-funded
   $-                                                                                                                                -

         2013 H1   2013 H2   2014 H1   2014 H2   2015 H1    2015 H2   2016 H1   2016 H2   2017 H1      2017 H2   2018 H1   2018 H2         companies are not yet included in 2018 data

                                         Capital Invested                                 # of Deals

                                                                                                                                                                            Source: Cento research

                                                                                                                                                                                                     7
$5M+ DEALS CONTINUE TO GROW. < $5M DEALS COOL
                                                                                                                                                                                                       d
$0.5M or smaller deals**                                  $0.5M+ to $2M deals                                             $2M+ to $5M deals

                                                                                117                                                                                            59
                   207                                                                 109    110                                                                                          53

                                                                                                      86                                               43          45
                            147    126
          108
                                                                       55
                                              85
                                                                                                                                           20
                                                              29                                                                13
  39

  $9       $26       $46    $34     $27       $21             $31      $64      $147   $138   $136   $107                      $44         $75        $135        $157        $201        $190

2013      2014     2015     2016   2017      2018            2013     2014      2015   2016   2017   2018                     2013        2014        2015        2016        2017        2018

$5M+ to $10M deals                                        $10M+ to $50M deals                                             $50M+ deals

                                               34                                                     40
                                     31                                                        36                                                                                           20

                             26
                                                                                 26     26
                                                                                                                                                                                13
                      17
            13                                                                                                                                                       8
                                                                                                                                                         7
                                                                       11                                                                    6
   6                                                           6
                                                                                                                                 2
  $40      $111      $132   $218    $232      $270           $126     $223      $610   $673   $829   $948                      $212        $980        $1,010     $2,459      $4,330      $9,583

 2013     2014       2015   2016   2017       2018           2013     2014      2015   2016   2017   2018                      2013        2014        2015        2016        2017        2018

                                                                                                                                                                         Source: Cento research
                                   Capital invested, $M                                                     **Various incubator funded early stage companies are yet to be included in 2018 data
                                   Deal #
                                                                                                                                                                                                   8
AVERAGE DEAL SIZE REMAINS STABLE ACROSS STAGES
                                                                                                                                                                 d
Deals done by series, #                                                  Average deal size by series, $M

                                                                                                       $11.5                                     $11.6

                                                                                                                         $10.3
                                14
                                                                                                                  $9.5
                                26
                                                     21

                                          26         33
                               109        22
                                                                 29

                                                    146          37                   $6.0
                                         100

                           9
                      13                                        108    $4.1

                      53                                               $3.5                                                                       $3.2
                               248                                                     $2.9                $3.0          $2.8
                                                                                                                  $2.5
   3                                     189
              6                                     168
        22                                                      122
                     116
                                                                       $0.7
        57                                                                             $0.5                $0.5   $0.6   $0.4                     $0.4

       2013         2014       2015      2016       2017        2018   2013            2014                2015   2016   2017                    2018
                   Pre A             A          B          C+                                 Pre-A               A             B

                                                                                                                                    Source: Cento research

                                                                                                                                                             9
CAPITAL AND DEALS ARE STILL CONCENTRATED
                                                                                                                                                                                                                                       d
Share of capital invested by country

                                                                                                                                                     In 2018, Indonesia and Singapore continued to
2018                                                  75%                                                             16%           4% 2% 3%         capture the majority of investment activity in
                                                                                                                                          0.8%       Southeast Asia. The remainder is split relatively
2017                                      58%                                                  18%                    13%           7%      2% 2%
                                                                                                                                                     evenly across the rest of the region, with an
                                                                                                                                                     overall slow down in the Philippines.

2016                                            67%                                                      15%                6%     6%      3% 2%
                                                                                                                                                     Capital invested in 2018 is skewed towards
2015                         37%                                         32%                             11%                12%           4% 3%      Indonesia due to the outsized funding for large
                                                                                                                                                     domestic companies such as Go-jek and
                                                                                                                                                     Tokopedia. Singapore maintains its share of
2014                         39%                                              33%                          8%          8%           9%          3%
                                                                                                                                                     capital distribution as a new cohort of later-stage
                                                                                                                                                     companies such as Ninja Van, Carousell, and
Share of deals done by country                                                                                                                       Carro continues to raise larger rounds. On the
                                                                                                                                                     share of deals done, this is fairly consistent with
2018                     35%                                            34%                             11%            9%           8%         3%    the last few years data.

2017                   30%                                        34%                            13%                 10%           9%       5%       Notes:
                                                                                                                                                     The data excludes Sea Group (Garena), Grab,
2016                   29%                                   31%                           12%                 11%           8%           9%         Lazada and other companies that have a truly
                                                                                                                                                     regional footprint and are therefore hard to
2015              24%                                  29%                               20%               10%              10%            8%        allocate to a particular country.

2014              25%                                        40%                                 9%             10%           8%          8%

           Indonesia               Singapore           Malaysia               Thailand               Vietnam                Philippines                                                                     Source: Cento research
                                                                                                                                                     Country of origin is defined as where the company was founded and where it is
                                                                                                                                                                                              believed to generate its core revenues

                                                                                                                                                                                                                                 10
VIETNAM ATTRACTING MORE CAPITAL
                                                                                                                                                           d
Capital invested and deals done in Malaysia                        Capital invested and deals done in Thailand
                                     76                                                                 37           37
                                                                                                                            35

                                                     44                                                                                    23
                                              40
                                                                                         18
                                                            31

                         16                                                8
           12

          $18           $31          $111     $108   $304   $148           $4            $28           $125         $98    $166           $77

          2013          2014        2015      2016   2017   2018         2013           2014           2015         2016   2017          2018
Capital invested and deals done in Vietnam                         Capital invested and deals done in Philippines
                                     39                                                                 30
                                                                                                                    29

                                                     30
                                              26
                                                            22                                                              18
                                                                                         15
                        14
                                                                           8                                                               9
           9

          $20           $35          $44      $58    $49    $127          $10            $10            $30         $38    $36            $33

          2013          2014        2015      2016   2017   2018         2013           2014           2015         2016   2017          2018
                                                                                                                                  Source: Cento research
 Capital invested, $M
 Deal #                                                                                                                                               11
FINTECH, REAL ESTATE, B2B SOFTWARE - KEY NEW SECTORS
                                                                                                                                      d
 Deals done by sector, $M

Proceed (US$M)                       2013   2014   2015   2016   2017     2018
                                                                                   While online retail (e-commerce and
                                                                                   C2C) and local services (on-demand
Multi-vertical                        $0    $53    $270   $770   $2,550   $4,795
                                                                                   services and urban transportation),
Retail                               $71    $182   $230   $934   $937     $1,790
                                                                                   along with ‘multi-vertical’ companies
Financial Services                   $37     $7    $130   $134   $187     $414
                                                                                   (often a mix of the two), remain most
Real estate                           $4     $2     $9    $17     $56     $260     heavily funded categories. Other
Business Automation                   $6    $13    $28    $29     $78     $155     categories gradually attract increasing
Logistics                             $1    $15    $34    $65    $136     $125     attention.
Payments and Remittances             $19    $26    $85    $113   $100     $116
Local services                        $9    $376   $441   $827    $46      $97
                                                                                   Financial services have for some time,
Travel                               $34    $12    $78    $176   $387      $51
                                                                                   and are likely to continue attracting
Entertainment / Non-Gaming            $1     $4    $52    $83    $392      $50
                                                                                   investment. Investment in travel is
Advertising & Marketing Technology    $8    $22    $117   $24     $79      $29
                                                                                   expected to rebound with the
Employment                            $3     $4    $11    $10     $21      $23     impending Traveloka’s funding in 2019.
Healthcare                            $0    $12    $26    $29    $102      $16
Education                             $0     $7    $12     $9     $15      $10
Entertainment / Gaming                $4     $8    $11    $11     $5       $4
                                                                                   In 2018, we have also seen emerging
                                                                                   interest in other categories such as real
Others                                $0     $0     $1     $3     $4       $3
                                                                                   estate, business automation and
Comms & communities                   $4    $23    $16    $48     $0       $0
                                                                                   logistics.
                                                                                                             Source: Cento research

                                                                                                                                 12
SERIES B REMAINS A CHALLENGE
                                                                                                                                                                                         d
% of companies raising seed round that raised follow-on rounds

100%                                                                                                                We tracked Southeast Asian startups
                                                                                                                    that announced seed funding between
 90%
                                                                                                                    2013 - 2015 and compare the rate of
 80%
                                                                                                                    follow-on fundraising with data from the
                                                                                                                    US and Europe where it appears that
 70%                                                                                                                startups in Southeast Asia have been
                                                                                                                    able to attract Series A funding at a
 60%                                                                                                                broadly similar rate. We also observed
 50%
                                                                                                                    a clear rise in Series B follow-on
                                                                                                                    funding rate for the 2013 cohort, and a
 40%                                                                                                                gradual increase for 2014 - 2015,
                                                                                                                    compare to the previous year data.
 30%

 20%                                                                                                                Although we believe the follow on
                                                                                                                    funding rates will continue to increase
 10%
                                                                                                                    through time, it is still too early to tell
  0%                                                                                                                how Southeast Asia later stage funding
                   Seed                   Follow-on Round 1           Follow-on Round 2         Follow-on Round 3   environment compared to those of a
              SE Asia 2013          SE Asia 2014           SE Asia 2015        US 2008 - 2010        Europe 2010    more mature ecosystem.

                                                                                                                                                             Source: Cento research
                                                                                                                         https://www.cbinsights.com/research/venture-capital-funnel-2/
                                                                                                                        http://www.atomico.com/news/the-state-of-european-tech-2016

                                                                                                                                                                                    13
THERE IS A GROWING CROP OF $100M+ COMPANIES
 SEA beyond recognized leaders:
 Ø 5 companies with combined value of just under $5B are crossing into ”unicorn” territory in 2018
                                                                                                                                                                                 d
 Ø ~30 companies with valuations above $100M and combined value of $ 4-5B

                    Regional                              Singapore          Indonesia         Malaysia   Vietnam   Thailand      Philippines            Southeast Asia has
                                                                                                                                                         produced a dozen
 ~10 B

                                                                                                                                                         companies valued above
                                                                                                                                                         $1B with Bulakapak
                                                                                                                                                         crossing into “unicorn”
                                                                                                                                                         territory and Zilingo,
                                                                                                                                                         PropertyGuru, Carousell
 ~1+ B

                         2018 entrants                                                                                                                   and Qoo10 coming close
                                                                                                                                                         within 2018

                                                                                                                                                         A more comprehensive
                                                                               Akulaku                                                                   view of the region’s
                                                                                                                                                         capability to generate
                                                                                                                                                         shareholder value in
                                                  Carro                                                                                                  digital space is provided
                                                                                                                                                         by looking at the group of
 ~100+ M*

                                                                                                                                                         companies we believe
                                                                                                                                                         are valued in excess of
                                                                                                                                                         $100M, based on a
                                                                                                                                                         recent substantial
                                                                                                                                                         financing or liquidity
                                                      M-Daq                                                                                              event and known
                                                                              RupiahPlus                                                                 business developments.

Source: Cento research                                                                                                         Publicly-listed company

* List of US$ 100M+ companies is not exhaustive

                                                                                                                                                                            14
OTHER $100M+ COMPANIES PRESENT IN THE REGION

           Select $100M+ enterprise value businesses executed via prior acquisition / non-third party funded subsidiary
                                                                                                                                                                                                             d
                    Regional                      Singapore       Indonesia         Malaysia          Thailand            Vietnam        Philippines          An overview of the value being
                                                                                                                                                              created in the digital space in
                                                                                                                                                              Southeast Asian would be incomplete
                                                                                                                                                              without noting:

                                                                                        Search                                                                • A significant and growing set of
~100+ M*

                                                                                                                                                                digital businesses previously
                                                                                                                                                                acquired by or created within larger
                                                                                                                                                                companies and continuing to grow
                                                                                                                                                                around their respective
                                                                                                                                                                opportunities within Southeast Asia
                                                                                                                                                              • A number of overseas players -
                                                                                                                                                                usually from adjacent markets in
                                                                                                                                                                North Asia - focusing on Southeast
                                                                                                                                                                Asia as a primary source of growth
                                                                                                                                                              • A number of Southeast Asia-
           Select $100M+ enterprise value businesses by global players targeting SE Asian market or by SE Asian based players targeting a global                originating companies that build
           opportunity.                                                                                                                                         their domestic advantage into a
                                                                                                                                                                significant international footprint
                  Bigo          Revolution                        Razer                                                                                         beyond Southeast Asia
                                Precrafted

                                                                                                                                    Publicly-listed company                         Source: Cento research
   Source: Cento research
   * List of US$ 100M+ opportunities is not exhaustive

                                                                                                                                                                                                        15
M&A & SECONDARIES PROVIDE MOST LIQUIDITY
                                                                                                                                                                                         d
Proceeds realized at exit, $M                              Liquidity events, #                                       Exit valuations, $M

                                                                                                                                 $502
                                         $931                                         1

                                                                                                5

                                                   $98                                                  6
                                                                                                               3                                                  $327
                                                                          5

                                                                                                                                            $250

           $390                                                                                                        $201

                      $9         $35
                                                                                                                                                                             $151

                                                                                                                                                       $110
                                                                                                                                                                              $94
                                                                                                                                                        $68
                                                                                                                                 $55                              $55
                                                                                                                                            $30
                                                                                                                        $20                                       $24
                                                                                                                                                        $10                  $16
 $250      $894     $1,109      $1,081   $2,120   $2,124       28         41          69       55       44     44                 $2         $6
                                                                                                                       $8

2013      2014       2015       2016     2017     2018        2013       2014       2015      2016     2017   2018     2013     2014        2015       2016       2017       2018

             Trade Exit + Secondary      IPO                                  Trade Exit + Secondary   IPO                     Top decile          Top quartile          Median

                                                                                                                                                              Source: Cento research

                                                                                                                                                                                    16
EXITS ARE HAPPENING, BUT STILL RELATIVELY FEW IN NUMBER
                                                                                                                                                                                         d
Liquidity events and proceeds, $100M

                                          7                                                                        4                                             4

                                                                            3         3                   3                       3
             5         5                            5
                                4
                                                                                                2                                           2        2

    2                                                              1                                                                                                        1

   $70      $162     $189     $160      $265       $173        $67      $239     $220      $163        $170    $254      $-     $1,057    $543     $620        $3,397    $1,650

  2013     2014      2015     2016      2017       2018        2013     2014     2015      2016        2017    2018    2013      2014     2015     2016        2017       2018

                                                                                                                                                            Source: Cento research
                                      Amount, $M
                                      Events, #
                                                                                                                                                                                    17
KEY ACQUIRERS ARE FROM SE ASIA & APAC REGION
                                                                                                                                                                                                      d
Country of origin of acquirer, by deals done, 2013-2018*                              Country of origin of acquirer, by capital invested, 2013-2018*, $M
                                                                                        2,035
      38

            26

                   22

                                                                                                948

                          12
                                 11      11                                                           577
                                                                                                            493
                                                                                                                  427
                                                     7      7                                                           356
                                                                  6
                                                                      5
                                                                                                                              199     192    176
                                                                          3
                                                                              2   2                                                                86       61   40   40      37     34      5

                                 SE Asia Countries       Others                                                               SE Asia Countries    Others

                                                                                                                                                                          Source: Cento research
                                                                                                                                                                  *For the top 150 liquidity events

                                                                                                                                                                                                 18
d

Methodology
METHODOLOGY
                                                                                                                                                                                                                          d
Key premises:                                                                                                In this report, we analysed and verified close to 2,500 financing and liquidity events. Inevitably, a few
                                                                                                             large deals would avoid detection on occasion of exceptionally secretive nature of the transaction or
Numbers and conclusions in this study rely upon a company’s reported last round valuation. At best this      due to the methodology we apply. It is also our impression that we are likely seeing only half or less of
is a partial reflection of a company’s true value. To all in our audience who appreciate the importance of   the pre-Series A activity in the region due to a sheer volume of deals in $ 10 - 250K range happening in
financing terms over headline valuations, and who recognise that a more complete understanding of any        the market – while total dollar value of inflow and outflows is unlikely to be impacted heavily, do take
underlying business is helpful, we apologise. To atone for this oversimplification, we’d like to take this   our “number of deal” assessments for pre-Series A with a large handful of salt. Finally, as new facts
opportunity to give a commendation to the great work being done by a few in academia who probe               come to light and as erstwhile announcements are verified, we adjust our databases retroactively,
deeply into the contradictory nature of how tech valuations are reported, and produce splendid research      leading to mild inconsistencies between various versions at the same period.
that will one day help us as an industry upgrade our reporting systems and, perhaps, change how tech
company narratives are formed. In this report, our recognition goes to Will Gornall and Ilya A.              Category definitions and company profiles include:
Strebulaev (professors at the Sauder School of Business at the University of British Columbia and the        This report aims to describe the state of financing and liquidity generated by companies focused on
Stanford Graduate School of Business, respectively) for their comprehensive work on “Squaring Venture        digital technology-driven opportunities in Southeast Asia. The exact definition of what a digital
Capital Valuations with Reality”, available here:                                                            technology-driven opportunity constitutes is a subject of much debate. While leaving biotech, new
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2955455 and with media coverage                          materials and space tech out is relatively straightforward (but including software and digital services
http://nymag.com/intelligencer/2018/11/fake-unicorns-are-running-over-the-venture-capital-industry.html      enabling these industries), telling an offline company with digital elements apart from a business where
                                                                                                             value creation is primarily tied to either its technology core or its digital distribution is anything but
Geographies covered:                                                                                         simple.
This iteration of our report does not make an attempt at covering some of the newer digital ecosystems       We have generally taken a view that if something is valued as a technology company, we can trust its
within ASEAN beyond the customary six countries, or the developments in counties starting to gravitate       investors that it probably is. At the same time, we also endeavour to exclude categories that, while
towards SE Asia venture scene such as Pakistan, Bangladesh, Sri Lanka, Hong Kong, and Taiwan.                adjacent to digital economy, tend to attract non-VC capital to a degree where their financing /
                                                                                                             liquidation events interfere with the signal from the rest of the ecosystem (notably, excluding the
Data sources and completeness :                                                                              companies with valuations determined by token economics). Furthermore, we currently do not include
Our data is compiled from a number of sources, although we primarily rely on public press                    traditional TV stations, content producers, telcos, IT infrastructures and system integration companies
announcements and community disclosures from the companies and their investors. Our team                     into our reporting. Hence, this excludes a number of otherwise very important names absolutely worth
researches the validity of claims to an extent possible and supplements incomplete information with          a closer look under different circumstances such as Circles, Life, MyRepublic, Airtrunk, NetTV, One
insights from our own industry sources and, on occasion, somewhat educated guesswork.                        Championship, and others that would occasionally be included in other digital ecosystem reports.

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METHODOLOGY
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Company classification:                                                                                     •   Financial Services: companies that apply technology into traditional banking services i.e. lending,
                                                                                                                wealth management, etc.
Country of origin:
                                                                                                            •   Healthcare: provision of goods and services revolving around medical and wellness services
Determined by the country in which the company was founded, and has its primary base of operation               including, but not limited to, e-pharmacy, medical tourism and telehealth
(defined in terms of revenue, if known). At the (subjective) point where the company has both
operations in multiple countries in Southeast Asia and substantial revenues generated in multiple           •   Local Services: platforms that connect local merchants/ service providers to consumers in an urban
countries, then it may be classified as Southeast Asia / regional in the country of origin.                     setting including, but limited to, ride-hailing services, local search and directory and food delivery

Sector classification:                                                                                      •   Logistics: companies that facilitate the movement of goods including, but not limited to, acquiring,
                                                                                                                storing and transporting of goods
Cento’s definition of the industry segment in which the company’s primary business focus sits. A full
taxonomy of sector allocation is listed below. In cases where a company focus on multiple sectors with      •   Payments and remittances: companies that facilitate movement of capital
different units generating thought to generate substantial revenue, then multi-vertical category is used.   •   Real Estate: construction, buying & selling and management of real estate assets, including the tools
We also note that a company’s sector may change as the company progresses; the company’s sector                 facilitating those activities
is evaluated according to the primary business focus during the event of financing.
                                                                                                            •   Retail: companies that sell or rent goods using internet technology, including tools that facilitate those
•   Advertising & Marketing Technology: companies that facilitate the acquisition of customers including        activities e.g. Store-front management software, POS systems, etc.
    coupons and rebates, price comparisons and affiliate marketing
                                                                                                            •   Travel: tourism and hospitality
•   Business automation: tools that automates non industry-specific business activities such as CRM,
    ERP, workplace communication tools, etc.                                                                Fund definitions:
•   Comms & communities: social networks and dating                                                         Mapping fund allocations is an inexact science. We count the number of funds that have been observed
                                                                                                            doing early stage tech investment in Southeast Asia. We also try to assess the allocation of those funds
•   Education: provision of goods and services revolving teaching and learning, including adult training    to the region. In some cases (e.g. Cento Ventures) that is equivalent to 100% of their AUM. In many
    and education                                                                                           others with a broader, or no particular geographic focus, Southeast Asia allocation is an estimate based
•   Employment: companies that manage and facilitate the management of employees including                  on information received from the fund manager, or the relative number of deals that they have done
    onboarding, benefit, payroll, etc.                                                                      within the region compared to elsewhere. Besides that, the collected fund information is also compared
                                                                                                            with third-party data sources such as Pitchbook and Preqin.
•   Entertainment/ Gaming: gaming development, distribution and publishing
                                                                                                            Currency:
•   Entertainment/ Non-gaming: content production and news aggregation
                                                                                                            $ refers to United States Dollar (US$) unless otherwise stated.

                                                                                                                                                                                                                       21
METHODOLOGY
                                                                                                                 d
Deal definitions:
Deal stage:
Each series definition is determined as follows:
-   Pre-Series A: amounts of $10K - $1M. Purpose of investment tends to be building the idea/team; in
    some cases, the company generates revenue.
-   Series A: amounts of $1M - $3M. The product has been built and proven via initial but repeatable
    revenue. Investment purpose tends to be establishing domestic position, and sometimes scaling
    regionally.
-   Series B: amounts of $3M-$10M. Investment purpose tends to be building scale, either domestically
    or regionally.
-   Series C+: any amount invested later than Series B. Series C, Series D, later series investments,
    pre-IPO, mezzanine.
Deal type:
We focus mainly on venture capital deals – investments made by fund entities into early stage startups,
whether they are from independent funds of corporate venture capital entities. This is a subset of the
total number of early stage tech deals in the region.
We separate the following from most of our data, apart from the ‘total capital invested and total deals
done’ chart:
-   Corporate transfers: events where a corporate entity funds an entity in the region in which it owns a
    majority or significant minority stake (e.g. Rocket Internet, Lippo Group)
-   Project financing: A deal which was a partnership for an identified purpose – e.g. Grab-Honda.
-   Non-Southeast Asia deals: e.g. India and China focused companies that happen to use Singapore for
    their corporate domicile.

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d

Contact
          www.cento.vc

          team@cento.vc

          +65 6816 2810

          Office address: 56B Pagoda Street, Singapore
          059215

          Mailing address: Cento Ventures, 3 Church Street,
          Level 8, Singapore 049483

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