2019 Dealer Media Kit - Informa
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
2019 Dealer Media Kit
Nearly 100 Years
The Whole Package. of EXPERIENCE
Engaged AUDIENCE
Only WardsAuto Checks ALL the Boxes. of Decision Makers
We’re a partner who knows the We combine our internal staff of
INDUSTRY’S HISTORY but still has EDITORS and ANALYSTS with Objective EDITORIAL
the pulse on NEW DISRUPTORS. COLUMNISTS working in auto retail
to give you multiple perspectives.
Must-Read
We’ll get our audience engaged with We’ll help you RESEARCH your market,
your content, then LEVERAGE OUR EXPAND your customer base, and NEWSLETTERS
DATA to turn them into qualified leads CONNECT you to customers via the
for you. latest digital marketing platforms.
Relaunched WEBSITE
= New Opportunities
WardsAuto is your ONLY partner that DOES IT ALL.
Marketing SERVICES
No One Can Match
Solution-Focused
TEAM Builds Custom
Plans for Your Needs
Objective
Editorial EDITORIAL
Decoding the Future:
Opportunities and Risks.
WardsAuto editorial has always taken a forward-looking approach to its industry coverage. Fueled by Industry-
Our editorial staff, led by veteran journalist Steve Finlay, digs beyond the headlines to find
Leading Information
the trends and technologies that will reshape a dealer’s business in the months and years to
come. This objective, award-winning approach has earned WardsAuto “must-read” status
Resources:
and an unrivaled reputation in the dealer world. • 8 full-time editors
• 15+ editorial contributors
• 8 full-time data analysts
• 90+ years of industry
archives
• 10+ years of forecasted sales
Coverage
Topics EDITORIAL
Content that Mirrors
DIGITAL MARKETING REMARKETING
Dealer Profit
•
•
Social Media
Online Lead Providers
•
•
Inventory Management
Trade-In Appraisal
Centers.
• Advertising • Auctions To help dealers and their
• Website Optimization • Wholesale
• Website Maintenance managers focus on trends and
product information they need,
DEALERSHIP MGMT VARIABLE OPS FINANCE & INSURANCE we present our content by
• Benchmarking • Training • Financing departments that reflect their
• Trends • Best Practices • Leasing
businesses:
• Compliance • Customer Experience • Subprime Lending
• Regulations • Niche Selling • Service Contracts
• Acquisitions • Communication Tools and • Credit Insurance
Techniques
COMMENTARY FIXED OPERATIONS
• Dealer Advocacy • Parts and Services
• News in Perspective • Body Shop
• Emerging Trends • Facilities
• Unique Viewpoints • Equipment
• Word from the Trenches • Vehicle Storage
Dealer
Rankings EDITORIAL
WardsAuto Annual Dealer Rankings
Profile Top Operations.
Get great visibility with the top dealers in the country by sponsoring the WardsAuto dealer Ranking Coverage
rankings to position yourself as a leading solution provider who can help dealers make
Included in:
more money and earn spots on our lists. We’re in our third decade of ranking top dealership
operations, offering profiles of successful dealers and department managers and offering • WardsAuto.com
best practice insights and trend analysis.
• eNewsletter series
• The “Big Story” feature
e-Dealer • Social media posts
100
The top The top ranked
dealers dealersby web-by web-We rank the top 500 individual
ranked Top dealers maximize profits • WardsAuto Dealer Business
driven
driven sales, sales,
with with
best best practicesdealership
practices and locations by total through the entire life of a vehicle,
trend
and trend analysis.
analysis. APRIL
APRIL 20192016 revenue, with dealer profiles to and our WardsAuto Service 150 magazine
showcase the secrets of their will celebrate those who do it
success. JUNE 2019 best. AUG 2019
F&I
An increasingly important dealership
150
profit center,
The industry’s longest-the world of F&I isAn
running worthy
increasingly important We examine which dealers are
of its own WardsAuto
ranking of the top consolidators ranking, and we
dealership profit center, the performing best in used vehicle
deliver it, ranking dealers
illustrates trends in dealer groups by F&I sales.
world of F&I is worthy of its own sales, sharing best practices from
MAY 2019 JULY 2016 WardsAuto ranking, and we those making the most of this
deliver it, ranking dealers by F&I vital department. SEPT 2019
sales. JULY 2019
Who Reads
WardsAuto? AUDIENCE
Reaching the Entire BUYING CHAIN. Audience Verified
No matter where your products are used in the dealership, WardsAuto has the most relevant by Title:
content to get it seen by the right people, all along the buying chain. Our subscriber base
• 14,532 Dealer/Owner/Principals
includes 30,000+ readers in the automotive retail industry and 96% of these are at franchised
new car dealerships. We’ve traditionally reached the dealer or executive in charge at every • 375 Internet Sales
location and are also read by key department managers and staff.
• 206 Department Managers/Staff
• 160 Vendors to Dealers
Audience by
Company Type:
• 22,260 Dealership
• 762 Vendor to Dealers
• 103 Other
Meeting the Evolving
Information Needs of Dealers CHANNELS
Getting Info to Dealers
HOW and WHEN They Want it.
We regularly survey dealers to stay on top of their information needs. As communication Our Channels
technology has evolved, so have we. WardsAuto was one of the first outlets to serve
consistently updated news and analysis on a robust website and feed the latest insights to
Include:
dealers with regular newsletters. And we have reinvented our traditional magazine to deliver
• WardsAuto.com
our deep-dive features on important trends in an exciting new format.
• Webinar Series
• Print Magazine
• eNewsletter Series
• The Big Story
Leading Online Resource
for Dealers and Their Managers CHANNELS
WardsAuto.com
We have rebuilt WardsAuto.com to
empower you to reach dealership
professionals in impactful ways.
New ad positions surround the
editorial your customers value,
and we’ve embedded native ad
placements within articles to
increase engagement with your
message.
Plus, it’s the exclusive place to find
features like WardsAuto Dealer
Page Views/month: 628,883
Rankings, best practice information
Visitors/month: 289,657
Unique Visitors/month: 228,843 on boosting profitability, and
other key insights from our trusted
editors and columnists.
Leading Online Resource
for Dealers and Their Managers CHANNELS
Be the Exclusive
Sponsor of Your Topic
on WardsAuto.com
Position yourself as an expert, with
your message alongside on-target
WardsAuto editorial. When your
customers visit a WardsAuto topic
section for insights on a subject vital
to them, they’ll see your marketing
messages EXCLUSIVELY alongside
our content. Offer white papers,
videos, infographics and more!
Be the Exclusive Topic Sponsor:
Digital Mktng F&I
Fixed Ops Retail Sales
Dealer Rankings And More
Industry Events
Leading Online Resource
for Dealers and Their Managers CHANNELS
PRIMARY AD POSITIONS THE JUMBOTRON WardsAuto.com is
Delivering more banner advertising options. Large, interactive experience showcasing
multiple assets. THE SOURCE for
NATIVE ADVERTISING
Sponsored content that matches the format IN-ARTICLE VIDEO Unique Insights
and appears alongside of WardsAuto content. Optimal user experience and viewability
through in-article placement. Our editors and columnists cover
WELCOME ADS all aspects of OEM and supplier
GALLERY / SLIDE SHOW
A can’t-miss banner that appears on a user’s
first visit in a 12-hour period. Between-article ad expands for even management including new
greater exposure.
innovations that move the industry.
FLOOR AD
Exposure that remains on screen Count on WardsAuto.com to
as users scroll.
deliver the information, news, and
IN-ARTICLE EXPANDER industry-changing advancements
Between-article ad expands for even
that shape the evolution of the
greater exposure.
automotive retail industry.
TOPIC SPONSORSHIP
Sponsored content that matches
the format and appears alongside
of WardsAuto content.
PAGE WRAP
High-impact visibility
encompassing the entire page.
DOWNLOAD FACT SHEETMagazine:
WardsAuto Dealer Business CHANNELS
Back by Popular Demand!
WardsAuto Dealer Business is “The Management Magazine for Auto Dealership Professionals.” Issues Focused on
This quarterly print magazine provides the information today’s dealer needs to improve
Topics Such as:
dealership efficiency and profitability. Each issue includes in-depth analysis of major
industry news and events that affect dealership operations across the country. Its 18,000 • Dealership Management
circulation includes Dealer Principals, GMs, Department Managers and other senior-level
• Sales
leaders.
• Fixed Operations
• Digital Marketing
• Finance & Insurance
• Remarketing
• Fixed OperationsMagazine: WardsAuto
Dealer Business CHANNELS
FREQUENCY: Quarterly
AUDIENCE: 18,000+ dealers,
dealership staff
AD SIZE 1x 2x 4x
Spread $11,800 $10,600 $9,440
Back Cover $8,400 $7,550 $6,700
Full Page $7,200 $6,500 $5,750
Half Page Horiz. $4,500 $4,050 $3,600
SPECIFICATIONS:
Contact your WardsAuto
representative
All rates are net
DOWNLOAD FACT SHEETThe Big Story:
Details and Rates CHANNELS
WardsAuto: The Big Story
The “Big Story” is an in-depth examination of a vital trend impacting the industry. This feature Each Issue is:
delivers the thoughtful, “beyond the headlines” approach to automotive coverage that industry
professionals have come to expect from WardsAuto throughout our 90+ year history.
• A deep-dive focus on a
single vital topic
Think of it as a magazine boiled down to its essence and built to be consumed however each
reader wants it, while offering impactful opportunities to deliver your message throughout. • Optimized for reading on
desktop, mobile and
printouts
• Pushed via email
• Promoted online and via
social media
DOWNLOAD FACT SHEETWardsAuto
eNewsletter Series CHANNELS
WardsAuto Dealer Edition
Well-Read, Laser-Targeted eNewsletters. Weekly roundup of news,
WardsAuto sends timely updates of news, columns, best practices and analysis several times columns and insights, sent each
a week to an engaged audience of 30,000+ industry professionals. Traditionally well read, Tuesday
these curated briefs are the perfect environment for your message. Whether you run an
WardsAuto Dealer 5
attention-grabbing banner or text-based message immersed within our editorial, you will
repeatedly reach our engaged, decision-making audience. Informal collection of five
“must-know” items, sent 3 times
a week
WardsAuto CX Edition
Aimed at trends in enhancing
the customer experience at the
dealership, sent each Thursday
WardsAuto eNewsletters
Feature:
• Responsive Design
• Great readability on desktop
WardsAuto eNewsletter Circulation Numbers
or mobile devices
Dealer 5 Dealer Weekly Customer Experience (CX)
• Multiple ad formats for
Distribution 20,100 34,000 23,404
maximum impactWardsAuto
eNewsletter Series CHANNELS
DEALER EDITION
Our weekly alert on the latest news, trends, columns and AD SPECS
product information sports a bold, clean new design that is
Ad creative is collected on a
responsive on mobile devices. We can embed your message monthly basis and are due 5
business days in advance to
in ways that are attractive and make an impact no matter the campaign start date.
what device the reader is using. Clickthrough URL must be
provided.
AUDIENCE: Pixel Size: 580 x 80, 180 x 150
The WardsAuto Dealer Edition is deployed to approximately
Max File Size: 40 KB
29,600 subscribers on a weekly basis. This includes all
Accepted Formats:
available email addresses from our WardsAuto Dealer Business GIF or JPG
magazine subscriber base of owner/principals at nearly Rich media is not accepted
every franchised new car dealership in the US, along with key for enewsletter placements.
department managers. Regarding Animated GIFs
We discourage the use of
SPONSORSHIP POSITIONS: animation in GIF files, as
popular email programs
Lead Sponsor will not display animations.
Your company will enjoy top visibility in the enewsletter with We will accept Animated
GIFS within these
a 580 x 80 banner above the lead story. $5,450/mo net parameters:
Banner Sponsor Looping: 3 times
Your 580 x 80 ad will appear within the newsletter body. Max Frames: 4
$3,650/mo net First frame should be a
stand alone image for
Text Ad Sponsor readers who do not see the
animation.
Your 60-word plus link ad, and bonus 180 x 150 banner
appearing alongside it, will appear surrounded by editorial.
TOP TEXT AD POSITION (below lead story): $4,200/mo net
RUN OF NEWSLETTER: $3,650/mo netWardsAuto
eNewsletter Series CHANNELS
AD SPECS
THE DEALER 5
Ad creative is collected on a
monthly basis and are due 5
Our newest newsletter, the WardsAuto Dealer 5, is an informal, bite- business days in advance to
size update on hot items of the day, or “the five things a dealer needs the campaign start date.
to know right now.” Infused with a lighthearted tone and Editor Steve Clickthrough URL must be
provided.
Finlay’s inimitable sense of humor, the Dealer 5 newsletter has quickly
Pixel Size: 580 x 80
become a must-read for dealers who need to be “in the know, on the
go.” Max File Size: 40 KB
Accepted Formats:
AUDIENCE: GIF or JPG
The WardsAuto Dealer 5 is deployed to approximately 26,000 Rich media is not accepted
for enewsletter placements.
subscribers on a weekly basis. This includes all available email
Regarding Animated GIFs
addresses from our WardsAuto Dealer Business magazine subscriber
base of owner/principals at nearly every franchised new car dealership We discourage the use of
animation in GIF files, as
in the US, along with key department managers. popular email programs
will not display animations.
SPONSORSHIP POSITIONS: We will accept Animated
GIFS within these
Lead Sponsor parameters:
Your company will enjoy top visibility in the enewsletter with a 580 x Looping: 3 times
80 banner above the lead story. $9,750/mo net Max Frames: 4
Text Ad Sponsor First frame should be a
stand alone image for
Your 180 x 150 banner plus 60-word message plus link will appear readers who do not see the
animation.
surrounded* by our well-read editorial items. $6,400/mo net
(Positions available after first, third and fifth articles)WardsAuto
eNewsletter Series CHANNELS
CUSTOMER EXPERIENCE EDITION
Each week we alert our dealer audience on issues and trends AD SPECS
related to the customer experience -- new technologies, marketing Ad creative is collected on a
monthly basis and are due 5
techniques and customer service best practices aimed at increasing business days in advance to
the campaign start date.
overall satisfaction of the vehicle buyer’s overall shopping
experience. Clickthrough URL must be
provided.
AUDIENCE: Pixel Size: 580 x 80, 180 x 150
The WardsAuto Customer Experience Edition is deployed to Max File Size: 40 KB
approximately 29,600 subscribers on a weekly basis. This includes Accepted Formats:
GIF or JPG
all available email addresses from our WardsAuto Dealer Business
magazine subscriber base of owner/principals at nearly every Rich media is not accepted
for enewsletter placements.
franchised new car dealership in the US, along with key department
Regarding Animated GIFs
managers.
We discourage the use of
animation in GIF files, as
SPONSORSHIP POSITIONS: popular email programs
will not display animations.
Lead Sponsor
We will accept Animated
Your company will enjoy top visibility in the enewsletter with a 580 GIFS within these
parameters:
x 80 banner above the lead story. $5,450/mo net
Looping: 3 times
Banner Sponsor
Max Frames: 4
Your 580 x 80 ad will appear within the newsletter body. $3,650/
First frame should be a
mo net stand alone image for
readers who do not see the
Text Ad Sponsor animation.
Your 60-word plus link ad, and bonus 180 x 150 banner appearing
alongside it, will appear surrounded by editorial.
TOP TEXT AD POSITION (below lead story): $4,200/mo net
RUN OF NEWSLETTER: $3,650/mo netInforma Engage:
Audience Extension OPPORTUNITY
Stay in Front of Your Most Valuable Useful For:
Prospects Online • Increasing ad visibility with your
Millions of decision makers engage with Informa brands daily to get critical information to
identified audience
grow and run their businesses successfully. Audience Extension helps you stay in front of
those business people, keeping your brand top of mind and encouraging response. • Lifting response with additional
touch points
• Account-based marketing
1 Client Identifies 2 We Match Target 3 Target Audience
Target Audience Audience to Our Sees Client Ads
Database
• Reaching identified targets on
Select audiences based Ads served on Informa
on demographics and/ 1st Party Data - Unique and brand-safe Facebook
or behaviors to Informa’s Audience websites (CNN, CBS,
Extension program ESPN, TripAdvisor, etc.)*
Clients Increase Their Reach and
Visibility to the Right Decision Makers
* We put quality and quantity restrictions in place for a non-intrusive userInforma Engage:
Research OPPORTUNITY
STATE OF THE MARKET BRAND PERCEPTION Informa’s Highly
Develop thought leadership
and drive leads with this
Our in-depth market
research will help you better
Experienced
market-facing research report.
Comprehensive market
understand the market
perceptions around your
Research Team Can:
research is coupled with brand, brand awareness &
analysis from a subject-matter recall, purchase intent, and
• Produce market research + expert
expert around an industry hot- more.
button issue. intelligence around an industry
issue
INDUSTRY INSIGHT SOCIAL INTELLIGENCE
Do you really know how your
• Produce market research around
Provide your target audience
with research-backed social media marketing is
data on hot-button issues. performing relative to your a specific industry issue
Industry Insight studies can competitors? We leverage social
measure top pain points, listening technologies and • Research Data to Power Your
organizational impacts, and research analysis to provide
future outlooks on a specific competitive benchmarking & Content marketing activities
topic. valuable insight needed to be
highly effective.
• Measure awareness and
perception of your brand
CONTENT KICKSTART STRATEGIC INSIGHT
Content Kickstart helps
RESEARCH • Analyze and Benchmark Social
inform on the type of content Whether you need intelligence to
that will be most effective help inform a business strategy, Marketing Activities
with prospective customers, market feedback on product
while also providing rich data concepts, or deeper understanding • Produce custom research to
to inject directly into your prospects, we have you covered.
content marketing assets. With Informa Engage you have
access to all the critical ingredients.
meet specific objectivesInforma Engage:
Direct Marketing OPPORTUNITY
REACH KEY INFLUENCERS AND STAKEHOLDERS Informa’s Highly
As your data and marketing partner, we’ll connect you to buyers and deliver
results-driven programs that optimize ROI for your marketing activities. Experienced
Offerings range from lead generation programs, targeted email campaigns,
audience extension, behavioral targeting, co-registration and more. Marketing Team Can:
• Reach key influencers and
DATA SERVICES stakeholders critical to your
Data. It’s not just the latest buzzword. It’s a catalyst that can move a good
marketing campaign to great. Informa Engage SmartReach empowers your campaigns
marketing efforts with accurate, high-quality data that provides customer
insights and behavioral characteristics for better performance.
• Enhance your contact data with
data append and hygiene services
EMAIL SERVICES
Email remains one of the most effective methods for targeting and reaching potential
• Message directly to the inboxes of
customers with specific messaging. Leverage the power and scale of Informa’s audience
database. Based on your objectives and goals, Informa Engage’s SmartReach team will targeted decision makers
set up and deploy targeted email campaigns that engage prospects you want to reach.
• Select targets from 30 million
engaged decision makers across
LIST RENTAL SERVICES
Informa to build your campaign
The key to any successful marketing initiative is reaching the right
audience. List Rental from Informa Engage enables marketers, agencies
and brokers to target, engage and activate campaigns targeted at B2B
decision makers that rely on hundreds of Informa brands.Informa Engage:
Content Marketing OPPORTUNITY
SPONSORED CONTENT
CHANNEL
CUSTOM eNEWSLETTERS Informa’s Highly
Experienced
Keeping your target customer/market
Informa’s Content Channels give you an in mind, we deliver useful information
that educates and informs in a co-
Marketing Team Can:
exclusive, competitor-free environment
to surround your brand with a relevant branded, competitve-free environment
topic of your choice. Your assets live and generates new business for your
on a dedicated landing page with our company. • Brand around a focused industry
brand trusted editorial content.
topic
CONTENT ENGAGEMENT eBOOKS • Create content into a digital hub
CENTER eBooks help solve problems,
Package your valuable content tackle industry topics or uncover designed for deep engagement
marketing assets into a user- opportunities for your prospects.
friendly digital hub where users Compared to white papers, ebooks • Create content marketing assets
can self-educate themselves. Our are typically more visual in nature,
multi-touch marketing campaign have a more conversational tone that capture attention
and single-sign-on approach help and often tie related content pieces
generate quality leads. together into multiple chapters.
• Create highly desirable, rich
content designed to engage and
CUSTOM CONTENT EXPLAINER VIDEOS educate readers
DEVELOPMENT Explainer Videos break down
Leverage Informa’s content complex topics into simple • Turn complex issues into easy-to-
experts, creative talent and and easy-to-digest short video
marketing savvy to add a segments. Typically 30-90 seconds, understand short videos
powerful advantage to your these videos are perfect content
content marketing campaigns. marketing assets that can be
leveraged in a variety of ways.
They’re especially effective for top-
of-funnel prospects in discovery and
consideration phases.Informa Engage:
Content Marketing OPPORTUNITY
INFOGRAPHICS
Informa’s Highly
Infographics are one of the most SNAPSOLUTIONS Experienced
popular forms of content on the SnapSolutions are quick-hitting,
web today, driving more traffic interactive experiences that Marketing Team Can:
than most traditional content engage users and collect valuable
due to their highly visual and data around your topic. • Bring your message to life
easy to digest format that helps
users translate data into insights.
through visual design
• Inject your content into our
STORYSCAPE
INDUSTRY VOICE trusted editorial communities
We combine high-quality
IndustryVoice extends the reach content, compelling imagery
of your educational content and interactive elements to
• Create interactive experiences
by placing it within a relevant deliver an immersive user
category on an Informa branded experience that allows visitors that engage users and generate
site. to explore and uncover valuable
content based on their level of leads
interest.
• Guide users through a topic
in a deeply engaging way with a
MARKET SPOTLIGHT WHITE PAPERS
Informa-developed white papers help visually-stunning, interactive web
Market Spotlights provide
industry executives with you establish subject-matter expertise
comprehensive, insightful and thought leadership. They are experience
information on a single issue also effective at generating high-
or trend. quality leads when paired with a lead • Establish subject-matter expertise
generation program.
around key industry topicsInforma Engage:
Digital Events OPPORTUNITY
FACEBOOK LIVE
Announcing big news? Want to share the latest product release? Leverage
Informa’s Highly
Facebook’s powerful platform to connect live with audiences. We make
it easy for you to broadcast live for 5-10 minutes directly from the event
Experienced Events
floor. Our content team will help guide content discussion and moderate
the event. We’ll use our database to help identify the right audience, and
Team Can:
marketing expertise to promote attendees to your live broadcast. Our
program management team handles the logistics, including production.
• Stream your own micro event
Simple, turnkey, powerful.
direct from the expo or
conference floor
VIRTUAL EVENTS
• Engage prospects through your
Virtual events bring targeted professionals into an interactive,
online environment that provides education through webinars
and other thought leadership content and the ability for
own customized digital event
attendees to interact with products, services or messages from
you or your partners. • Elevate your experts, generate
qualified leads and maximize ROI
WEBINARS
Position your company as an industry expert and connect with
prospects who are actively looking for education on a key topic,
or solution to their challenge. Our webinars are a cost-effective
way to create powerful, engaging content that generates a large
number of leads and allows you to connect directly with prospects.Informa Engage:
Lead Services OPPORTUNITY
LEAD GENERATION
Our high-value audiences seek out information to research and evaluate
Informa’s Highly
multiple solutions, products, and services throughout the purchase
process. Lead Generation programs syndicate your valuable thought
Experienced Lead
leadership content across our brand channels to reach highly relevant
audiences with interest in the content’s topic. Registration is required to
Services Team Can:
view the content and you receive weekly reports with contact information
for each lead.
• Leverage our audience and
trusted platforms to syndicate
your content assets, and generate
CONTENT LEAD TOUCH
We map three pieces of your thought leadership content to the needs of high-quality leads
your prospects at key buying stages. A series of three emails is sent to 5,000
targeted contacts to generate and nurture their interest. You receive lead • Nurture your high-quality leads
data for each user who views your content as well as overall campaign
engagement metrics.
• Qualify and motivate your
webinar registrants
WEBINAR LEAD TOUCH
Gain greater return on your Webinar investment by engaging leads
immediately after your event to maintain a conversation and
move them toward a follow-up action. The program includes the
development of an executive summary along with a series of three
emails to registrants to encourage sharing, drive on-demand views,
and expose users to related content.Contact
Us Today! CONTACT
Managing Director Midwest U.S. Let’s start building
LARRY SCHLAGHECK MARLA WISE
ph: 248-799-2611 ph: 586-747-0068
a campaign to
lschlagheck@wardsauto.com mwise@wardsauto.com turn our audience
into your next
customers!
Michigan/Ohio Northeast/Southern U.S.
DYANNA HURLEY BILL DOUCETTE
ph: 586-983-4252 ph: 603-236-3310
dhurley@wardsauto.com wjduce@gmail.comYou can also read
