CONTAINER SHIPPING OUTLOOK - 2021 Carriers have a chance to break the cycle. Will they take it? - AlixPartners

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CONTAINER SHIPPING OUTLOOK - 2021 Carriers have a chance to break the cycle. Will they take it? - AlixPartners
DATE
                      MARCH
                        (TLs ONLY)
                              2021

2021
CONTAINER
SHIPPING
OUTLOOK
Carriers have a chance
to break the cycle.
Will they take it?
CONTAINER SHIPPING OUTLOOK - 2021 Carriers have a chance to break the cycle. Will they take it? - AlixPartners
For at least three decades, the container shipping industry
has been locked in a recurring boom-and-bust loop. During
times of strong macroeconomic growth, shipping rates would
soar and container ship operators would reinvest their profits
in new, ever-larger vessels. Then the economy would slide
into a downturn, demand would plunge, rates would tumble,
and operators would find themselves burdened with heavy
debt and idle vessels. As overcapacity kept a tight lid on rates,
leverage would expand, revenues would fall, and ship operators
would tumble into bankruptcy—or stay out of court, thanks
only to amend-and-extend agreements with their creditors.

Today, however, the fundamentals
that would support a breakaway
from that cycle are in place.
The industry is enjoying a boom phase, with global             alliances have helped increase pricing leverage. Fuel costs
container freight rate indexes topping $5,000 per 40-foot      remain low despite strict new regulations aimed at reducing
container in February 2021 after climbing steeply and          sulfur emissions as a prelude to additional measures
steadily since May 2020.1 And this time, with a few notable    intended to decarbonize the industry. One effect of those
exceptions, carriers aren’t flooding the world’s shipyards     new regulations has been to limit capacity growth.
with orders—yet. Instead, carriers have to date successfully
managed capacity, keeping rates stable even as demand          A sustainable departure from boom-and-bust, however,
slipped by 5% during the first nine months of 2020 while       requires carriers to exercise discipline over their pricing and
overall capacity increased by just 2%. Meanwhile, idle         order books, as rates make their eventual and inevitable
capacity, which rose to 11% in May 2020, retreated to 3% by    regression toward the mean—discipline that carriers
the third quarter of the year because the industry increased   historically have been quick to abandon when profits were
blank sailings and suspended service on some routes.           climbing. In a sign that such discipline may already be
Carriers also cut sailing speeds, which fell 1.8% in 2020.     fraying, a number of carriers recently placed large orders
                                                               for new vessels—but further additions to fleet capacity
Merger-and-acquisition activity continues apace, furthering    could severely dilute any pricing power that carriers have
the industry’s consolidation: seven global carriers now        been able to establish.
each control at least a 5% share of the market, and three

1.   Drewry World Container Index

AlixPartners 2021 Container Shipping Outlook                                                                                 2
HISTORY REPEATING
The container shipping industry has long followed a distinct pattern. Consider the industry’s actions during the recession
years of 2001 to 2003 and the subsequent economic recovery. A recession brought on by the bursting of the first dot-com
bubble led to a sudden drop-off in demand, followed by a lengthy spell of low shipping rates. Ships ordered when times
were good—starting in 1999 and through the early months of 2001, before the bubble burst—were delivered just as demand
and rates were starting to fall off the table. The new builds drove up vessel overcapacity, which got further aggravated
because shippers kept their inventories low relative to sales. The industry had become highly fragmented, with no alliances
of liner operators forming to boost supply-side pricing power. Fuel prices were low but offered only limited relief to carriers,
whose greater problems were the familiar ones of too much capacity and too little demand.

HISTORY REPEATED ITSELF IN SOME RESPECTS IN THE PERIOD FROM 2009 TO 2015.

In 2009, after several years of rising rates, profits, and capacity, the Great Recession struck and demand cratered. Rates
plunged by more than 50% in 2009 and then, following a brief rebound, dropped again by 50% when a recovery failed to
take hold in 2010. Although operators idled 10% of their fleets and reduced sailing speeds, those moves came too late to
counter the record-setting capacity buildup of 2004 to 2008. Several lines went under or got acquired in the aftermath—
part of a consolidation wave launched in 2013 that left the top four carriers in control of 46% of global 20-foot-equivalent
units (TEUs) and in the longer term, offered the promise of greater capacity control.

Despite signs that a different dynamic now prevails across the industry, carriers could cast aside pricing and capacity
discipline at any time they believe doing so would serve their interests. It has happened before. In 2014, for example, the
industry appeared on the verge of entering a period of sustained capacity control and consolidation, but after a few carriers
opted to place orders for new vessels, the rest of the industry soon followed suit, perpetuating the boom-and-bust cycle.

WILL CARRIERS SEIZE THE OPPORTUNITY?
For the moment, most carriers are exercising restraint in the face of improving market fundamentals. Some of the most-
compelling evidence of a change in the industry dynamic can be found in the latest data on shipping capacity: whereas in
the past, demand shocks hit just as orders for new vessels were increasing or already at elevated levels, in the latest cycle
a sudden drop in demand occurred while both capacity and orders for new vessels were relatively low (figure 1).

FIGURE 1: CAPACITY IS UNDER CONTROL—FOR A CHANGE
Wor l d C ont ai ne r Trade (T E U )
 70

 60

 50

 40

 30

 20

 10

  0

-10

-20
         1999

                2000

                       2001

                              2002

                                     2003

                                            2004

                                                   2005

                                                          2006

                                                                 2007

                                                                        2008

                                                                               2009

                                                                                      2010

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                                                                                                                                2016

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                                                                                                                                              2018

                                                                                                                                                     2019

                                                                                                                                                            2020

                                                                                                                                                                   2021

      TEU trade growth year over year %            Orderbook TEU as a percent of total fleet
TEU = 20-foot-equivalent unit

AlixPartners 2021 Container Shipping Outlook                                                                                                                              3
Unlike during previous demand disruptions, rates have held up, although current levels are certainly unsustainable. Rates
dropped significantly during the 2001 to 2003 recession before rebounding steadily during the recovery. The period
following the Great Recession was marked by chronically low rates, interrupted only by two, relatively shallow, spikes. The
current cycle is marked by a strong increase that began in the first quarter of 2020 and has continued into the first quarter
after 2021 (figure 2).

FIGURE 2: RATES INCREASED SHARPLY AS 2020 UNFOLDED
S h a n g h a i S h i p p i n g E xch a n g e: S h a n g h a i ( exp ort ) C on t a i n eri z ed Frei g h t In d ex (S C F I)

$3,000

$2,500

$2,000

$1,500

$1,000

 $500

     $0

                                                                                                                                          2020
          2010

                                                                  2014

                                                                                                                            2018
                                                      2013

                                                                                                   2016

                                                                                                                 2017
                                     2012

                                                                                                                                   2019
                                                                                2015
                      2011

Restrained growth in vessel supply goes a long way toward explaining the favorable rate environment. In previous cycles,
the industry was aggressively adding to capacity when demand dried up, thereby creating a supply glut that took years
to work off. In the current cycle, by contrast, the industry was slashing capacity when the COVID-19 global pandemic
slammed the brakes on the world economy, having initiated a period of intensive ship demolitions in 2009 that persisted
through 2018 (figure 3).

FIGURE 3: GROWTH IN TEU CAPACITY HAS TURNED NEGATIVE
Fleet Growth: YoY change in TEU capacity (%)                                           Vessel scrapping: Demolitions in TEU capacity (000s)
18                                                                                     700
16                                                                                     600
14
                                                                                       500
12
10                                                                                     400
 8                                                                                     300
 6
                                                                                       200
 4
 2                                                                                     100
 0                                                                                      0
     1996
     1997

                                                                                              1996
                                                                                              1997

                                                                                              2020
     1998
     1999

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     2000

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     2001

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     2014

     2021
     2022

                                                                                              2014

     YoY growth                                                                              Demolitions (TEU)
TEU = 20-foot-equivalent unit, YoY = year over year

     SUPPLY

     • Growth in TEUs has dropped to record lows
     • Both of the historical downturns in rates were proceeded by periods of high TEU growth, leading to a glut
       of supply just as demand dropped
     • In 2009 to 2015, demolitions increased to try to take supply out of the market, and the effort was completed by 2018

AlixPartners 2021 Container Shipping Outlook                                                                                                 4
AT PRESENT, ORDERS FOR NEW VESSELS
STAND AT HISTORICAL LOWS (FIGURE 4).                                                                                                                                                  SUPPLY
Although, as noted, several carriers placed                                                                                                                                           • The order book as a percentage of the global fleet is
large orders for new vessels recently, it will take                                                                                                                                     currently at historical lows
several years to replace the tonnage that was
demolished. Capacity management has improved                                                                                                                                          • Even with the recent uptick, it will take time to build in
because carriers have increased blank sailings,                                                                                                                                         the medium term
reduced sailing speeds, and suspended service                                                                                                                                         • Leading up to the over supply period of 2009 to 2015
on some routes.                                                                                                                                                                         there were record-setting orders
                                                                                                                                                                                      • Leading up to 2001 to 2003, orders were up
                                                                                                                                                                                        significantly compared with previous years

FIGURE 4: CARRIERS ARE SHUNNING THE SHIPYARDS
70
60
50
40
30
20
10
  0
       Q1-1996
                 Q4-1996
                           Q3-1997
                                     Q2-1998
                                               Q1-1999
                                                         Q4-1999
                                                                   Q3-2000
                                                                             Q2-2001
                                                                                       Q1-2002
                                                                                                 Q4-2002
                                                                                                           Q3-2003

                                                                                                                               Q1-2005
                                                                                                                                         Q4-2005
                                                                                                                                                   Q3-2006
                                                                                                                                                             Q2-2007
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                                                                                                                     Q2-2004

                                                                                                                                                                                           Q3-2009
                                                                                                                                                                                                     Q2-2010
                                                                                                                                                                                                               Q1-2011
                                                                                                                                                                                                                         Q4-2011
                                                                                                                                                                                                                                   Q3-2012
                                                                                                                                                                                                                                             Q2-2013

                                                                                                                                                                                                                                                                           Q3-2015
                                                                                                                                                                                                                                                                                     Q2-2016
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                                                                                                                                                                                                                                                                                                                   Q3-2018
                                                                                                                                                                                                                                                       Q1-2014

                                                                                                                                                                                                                                                                                                                             Q2-2019
                                                                                                                                                                                                                                                                 Q4-2014

                                                                                                                                                                                                                                                                                                                                       Q1-2020
                                                                                                                                                                                                                                                                                                                                                 Q4-2020
      Containership order book % fleet

Inventory-to-sales ratios, meanwhile, have fallen to below-average levels after ballooning when economic activity plunged
at the outset of the pandemic. Typically, sharp drops in the inventory-to-sales ratio signal that a restocking phase is
imminent, lifting demand for shipping services. In the current case, recent container ship activity at US ports suggests
the restocking is already under way. US imports from Asia in December 2020 were up 30% from their year-earlier level, to
a record 1.6 million TEU, according to IHS Markit. The volume of imports was headed for continued growth in the early
months of 2021, as retailers ship more goods ahead of the Chinese Lunar New Year. Favorable conditions for global
carriers could persist over the longer term as well if, as many forecasters predict, a strong, demand-driven recovery
materializes as more and more of the population gets vaccinated and the pandemic fades.

AlixPartners 2021 Container Shipping Outlook                                                                                                                                                                                                                                                                                                           5
TWO CAUTIONARY THOUGHTS, HOWEVER:

US consumers with disposable incomes shifted much of their                                                    Carriers that charge record
spending to goods from services in 2020. Typically, US consumers
                                                                                                              rates fall down on customer
spend about 33% of their disposable incomes on services and
67% on goods, according to FreightWaves2; in 2020, the split was                                              service risk, thereby doing
closer to 40% goods and 60% services. As more and more people                                                 themselves long-term
get vaccinated and more and more service establishments reopen,                                               damage after the market
consumer spending could swing back to services, eventually
depressing container demand.
                                                                                                              returns to something like
                                                                                                              equilibrium.
Moreover, carriers will have to address their recent, abysmal reliability
record. Global container vessel reliability slid to a record-low 35%
in January 2021—a staggering 34% below the year-earlier reading,
accordinto IHS Markit. Although late deliveries are attributable in
part to port delays brought on by pandemic-related labor shortages,
carriers bear ultimate responsibility for container shortages and
overdue deliveries.

IN THE SWEET SPOT
Before the outbreak of the COVID-19 pandemic in the first quarter of 2020, fuel costs and new International Maritime
Organization (IMO) regulations that mandate drastically lower sulfur emissions made by far the biggest story in the
container shipping industry. But those costs and regulations have become more of an afterthought. Contrary to predictions
that fuel prices would soar in the wake of the implementation of IMO 2020, as the new regulations are known, fuel
prices have remained low after bouncing off the bottom they hit shortly after the pandemic struck. During the recession
of 2001 to 2003, for comparison, low fuel prices prevailed throughout the downturn, whereas the recessionary and
postrecessionary period from 2010 through 2015 was notable for high fuel costs that carriers were unable to recover
entirely. Taken together, the data across the three recessionary periods since 2001 suggest strongly that although carriers
are able—within limits—to pass along higher fuel costs to shippers, fuel prices have little correlation with rates, which react
more immediately to other drivers—in particular, demand and capacity.

Nonetheless, IMO 2020—together with the broader drive to slash the global container shipping fleet’s carbon dioxide
emissions—has reinforced the industry’s efforts to control capacity. With more-stringent fuel and emissions regulations
possibly in the offing, shipowners are hesitant to commit to acquiring additional assets. They don’t want to risk buying
either obsolescent vessels unsuited to burning low-sulfur fuel or, on the other hand, vessels that are cleaner—and thus
more costly—than regulations require. Until the regulatory picture clarifies, many carriers will likely slow their ships to
reduce emissions, which effectively further limits capacity.

A final and perhaps decisive factor in the capacity-control equation is the industry’s continued consolidation (figure 5).

2.   Andrew Cox, “Consumer Economy to Be ‘A Tale of Two Halves.’” FreightWaves, January 8, 2021; https://www.freightwaves.com/news/consumer-economy-to-
     be-a-tale-of-two-halves.

AlixPartners 2021 Container Shipping Outlook                                                                                                              6
Since 2016, Hanjin Shipping has filed for bankruptcy and undergone liquidation, and some of the stronger carriers have
made opportunistic acquisitions that today leave the top four lines in control of 58% of TEU capacity. Leading carriers have
joined forces in three alliances in the forms of the 2M Alliance, the Ocean Alliance, and THE Alliance, further concentrating
the market and facilitating continued pricing and order-book discipline. The biggest risk the alliances now face involves
becoming victims of their own success: should their leverage over the issue of pricing become too strong, regulators might
take notice and investigate whether they are stifling competition.

FIGURE 5: MARKET SHARE BY ALLIANCE
                                                                                                                     Average total TEU
                                                                                                                          21.9M

                                                                            Average total TEU
                                                                                                  17% THE Alliance
                                                                                 18.5M
                                Average total TEU
                                                        15% O3 Alliance
                                     15.9M
      12% CKHYE Alliance                                                                           29% OA Alliance
                                                       29% 2M Alliance
          18% G6 Alliance

                                                    17% CKHYE Alliance
                                                                                                   29% 2M Alliance

                                       70%              18% G6 Alliance

                                                                                  21%                                      20%

                                     2012-13                                    2014-16                                  2017-21

   Independents               Hapag-Lloyd           HMM                   OOCL                  NYK Line             MOL
   APL                        COSCO Group           Yang Ming             K Line                Hanjin Shg           Evergreen Line
   APM-Maersk                 MSC                   COSCO Group           CMA CGM Group         Evergreen Line       OOCL
   CMA CGM Group              UASC                  CSCL                  Hapag-Lloyd           ONE                  Yang Ming
   K Line                     NYK Line              MOL                   UASC

Long the sick man of the transportation ecosystem, the container shipping industry stands
on the brink of a new era of sustainable profitability. But just as a lot of things had to
break exactly right for container shipping to arrive at its current advantageous situation,
so a lot of things have to break right for container ship operators before they can step off
the boom-and-bust treadmill. Much of what has to break right is within carriers’ control.
For instance, it is within their power to balance capacity against demand, hold the line on
pricing, and opportunistically pursue industry consolidation through mergers, acquisitions,
and liquidations. If they can manage to execute along those dimensions—and that’s a very
big if—they’ll have an opportunity to reshape container shipping into an industry built to
withstand all manner of demand shocks—whatever their origin and duration.

AlixPartners 2021 Container Shipping Outlook                                                                                             7
NEXT STEPS
The reshaping of the container shipping market that began in 2020 and continues
in 2021 bears implications for every industry stakeholder, as follows.

1
                                CARRIERS will be challenged to maintain their newfound discipline and hold the line
                                on rates, to refrain from ordering new vessels, and to firm up their balance sheets so
                                as to move quickly when and if acquisition opportunities arise. But they should be
                                alert to any preemptive moves by rivals to acquire new vessels.
                                In addition, in recent months, on-time reliability has emerged as a key topic for
                                shippers, which points to an opportunity for carriers to differentiate themselves. As
                                noted, the industry has struggled to fulfill shipping schedules during the pandemic—
                                in part because of container shortages and congestions at major port facilities. But
                                shippers have long memories, and carriers that can offer shippers greater reliability
                                and better overall service can create valuable, enduring relationships with shippers
                                and forwarders.

2
                                FORWARDERS, enjoying a run of strong profitability, have a chance to form new
                                long-term relationships with shippers by strengthening their value propositions—for
                                example, by committing their own capital in the form of warehouse space to help
                                shippers ride out market dislocations caused by limited port operations.

3
                                SHIPPERS have to adapt to a new normal of shipping rates that are higher than
                                those that have prevailed through most of this century—though not as high as they
                                stand today. Successful adaptation requires shippers to actively deal with the key
                                drivers of transportation costs: urgency, dimensions, lead time, and distance, as
                                detailed in the linked article. By improving container use, by extending delivery times
                                to some customers, by stretching lead times for carrier bookings, and by reducing
                                shipping distances, shippers can mitigate the effects of stratospheric freight costs.

4                               INVESTORS, including private-equity sponsors, have an opportunity to ride the

        $
                                container shipping industry’s rising tide, which is lifting virtually every player in the
                                container shipping ecosystem—except shippers. Investors should be mindful, though,
                                that competition for the industry’s profit pool will likely strengthen, and they should
                                avoid overpaying for what are, ultimately, highly contingent earnings streams.

AlixPartners 2021 Container Shipping Outlook                                                                                8
APPENDIX: FINANCIAL STATS
  Because of the lack of information on Q4, when rates increased, the Last
  Twelve Months (LTM) information may have diminished predictive value.

   Shipping lines have used their earnings from Q4 to buy back debt. While some new orders have been placed as well,
   the orderbook remains historically low.

  TOTAL DEBT VS. GLOBAL CELLULAR FLEET CAPACITY                                                                                        LEVERAGE
                                                                                                            30                         10x                                                                                 9.4
                  140
                                                                                            114.0                                       9x                                            8.4                           8.4
                  120                                                                               110.2                               8x                                                                  7.5
                                        99.9 104.6 92.6
                  100                                                                                       20
                                                                                                                 Global TEU Capacity

                                87.4                                                87.8                                                7x
                                                               83.1          82.8                                                                                                                    6.2                          6.2
Total Debt ($B)

                         76.3                                         74.4                                                              6x
                   80                                                                                                                                                5.5      5.5             5.3
                   60                                                                                                                   5x
                                                                                                            10                                              4.0
                                                                                                                                        4x
                   40
                                                                                                                                        3x
                                                                                                                                                  2.2
                   20
                                                                                                                                        2x
                    0                                                                                       0                           1x
                                                                                            2019
                         2010

                                 2011

                                        2012

                                               2013

                                                               2015

                                                                      2016

                                                                             2017

                                                                                    2018
                                                      2014

                                                                                                    LTM

                                                                                                                                         0
                                                                                                                                                  2010

                                                                                                                                                            2011

                                                                                                                                                                     2012

                                                                                                                                                                              2013

                                                                                                                                                                                              2015

                                                                                                                                                                                                     2016

                                                                                                                                                                                                            2017

                                                                                                                                                                                                                   2018

                                                                                                                                                                                                                          2019

                                                                                                                                                                                                                                 LTM
                                                                                                                                                                                      2014
                   Total Debt ($US Billion)                  Global TEU Capacity

   Altman Z-scores remain unchanged from last year, though 4 results are missing

  AVERAGE ALTMAN Z-SCORE                                                                                                               INTEREST COVERAGE
                  2.0                                                                                                                        5x
                  1.8   1.7                                                                                                                          4.0
                                                                                                                                             4x
                  1.6
                                                               1.4           1.4     1.4                                                     3x                                                                                  2.8
                  1.4           1.3                   1.3
                                        1.3
                  1.2                          1.1
                                                                                                      1.1                                    2x
                                                                      1.1                    1.1
                  1.0                                                                                                                        1x                                        0.7                                0.7
                                                                                                                                                                                               0.6
                  0.8
                                                                                                                                             0
                  0.6
                                                                                                                                                                                                            -0.2
                  0.4                                                                                                                    -1x                                                         -0.7          -0.8
                                                                                                                                                                               -1.1
                  0.2                                                                                                                    -2x                  -1.7
                  0.0
                                                                                                                                         -3x                          -2.6
                        2010

                                2011

                                        2012

                                               2013

                                                               2015

                                                                      2016

                                                                             2017

                                                                                     2018

                                                                                             2019

                                                                                                     LTM
                                                      2014

                                                                                                                                                     2010

                                                                                                                                                              2011

                                                                                                                                                                       2012

                                                                                                                                                                               2013

                                                                                                                                                                                              2015

                                                                                                                                                                                                     2016

                                                                                                                                                                                                            2017

                                                                                                                                                                                                                   2018

                                                                                                                                                                                                                          2019

                                                                                                                                                                                                                                 LTM
                                                                                                                                                                                       2014

  2021 Container Shipping Outlook                                                                                                                                                                                                       9
CONTACT THE AUTHORS:

Esben Christensen                                               Jeff Drake                                                         Jason Keyes
Managing Director                                               Managing Director                                                  Managing Director
echristensen@alixpartners.com                                   jdrake@alixpartners.com                                            jkeyes@alixpartners.com

Lian Hoon Lim                                                   Jim Blaeser                                                        Brian Nemeth
Managing Director                                               Director                                                           Director
llim@alixpartners.com                                           jblaeser@alixpartners.com                                          bnemeth@alixpartners.com

John Katsigeorgis
Senior Vice President
jkatsigeorgis@alixpartners.com

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