HOLD Your Passion www.stargraph.it - CEO: Michele Imbimbo M: +39 338 4900424 - ACES Italia
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HOLD Your Passion
www.stargraph.it
CEO: Michele Imbimbo
michele.imbimbo@stargraph.it
M: +39 338 4900424 1
Michele Imbimbo
CEO Stargraph
Barça Innovation Hub
Preferisco le spiagge alle sale riunioni
2
Signing the memorabilia for fans
Signing the memorabilia is an
important event for the fans
Due to the COVID-19, some
limitations will be possible, with
negative effects on fans engagement
3
Digital Autographs
4
Augmented Reality to activate fans
Using Augmented Reality to activate fans and
keep them engaged before, during and after the
event with exclusive content and virtual
experiences, taking advantage of:
1. Official Merchandising
2. Media Center or Museum
3. Fan-zone
4. Additional touch points such as
magazines, newspapers, TV and more
5AR on the streets
The road is the undisputed
protagonist of the Tour de France and
can be a very powerful communication
tool.
Stargraph can use the official logo, a
writing bearing a slogan, a sponsor or
other types of symbols to give the fans
the possibility to live virtual experiences.7
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Blockchain
• l’immutabilità del registro
• la trasparenza
• la tracciabilità delle
transazioni
• la sicurezza basata su
tecniche crittografiche
9Il Grande Libro Mastro della blockchain
Ogni nuova transazione da registrare viene
unita ad altre nuove transazioni e va a formare
un “blocco”, che viene aggiunto come anello
di una lunga “catena” di transazioni
cronologiche.
Ogni volta che si genera un blocco si allunga
la catena.
Questa catena va a comporre il grande Libro
Mastro blockchain che è posseduto da tutti gli
utenti
10Le principali criptovalute
11Dogecoin
In the last 3 months:
+18.576%
12Cos’è un token
Un token è un asset digitale
basato sulla blockchain che
può essere scambiato tra
due parti senza che sia
necessaria l’azione di un
intermediario
13Non-Fungible Tokens (NFTs) in a nutshell NFTs allow to: • Demonstrate ownership of a digital asset (video, photo, audio, etc) • Ensure the rarity and uniqueness of a digital asset • Having an agreed regulation thanks to Smart Contracts • Making a digital asset tradable • Record permanently the history of transactions
Case History - NBA Top Shot
• NBA Top Shot is a marketplace that
allows NBA fans to buy "Moments" or
highlights of their favorite players and
trade them in a secondary market
• As of March 2021, transactions of over
$ 450 million were generated with
records of a single item being sold for
over $ 210,000 (LeBron James)
15Case History - Aston Martin
1.561 NFTs minted for a total of $2,4
million revenues
• Aston Martin Cognizant F1 Team
created a series of limited, collectible
assets commemorating Aston Martin’s
return to Grand Prix racing.
• The series features dynamic video
content of the reveal of the AMR21,
Vettel and Stroll’s historic first runs in
the new car and a slow-motion pit-stop
feature.
16Case History - GRONKWOSKY
• Rob Gronk is an NFL player who won 4
Superbowl in his career
• He made a collection of limited edition
autographed cards through NFT and the sale
generated $ 1.2 million in 5 days
• The rarest card also gave the right to meet the
player in a private party
174 different types of NFTs
Memorabilia Digital Art Experiences Physical Objects
Mixing these 4 different NFTs will allow you to create the most valuable assets
18#HoldYourPassion ⭐
michele.imbimbo@stargraph.it
M: +39 338 4900424
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