Home sweet home 2021 - RMB
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Home sweet home 2021
Housing represents the largest part of Belgian household spending
35%
https://statbel.fgov.be/fr/themes/menages/budget-des-menages
Since 1995
+26% housing
NL : +28% housing
FR : +25% housing
BXL : +18% housing
https://statbel.fgov.be/fr/themes/construction-logement/parc-des-batiments
+5,5% Building Permit in Jan-Aug 2020 (vs Jan-Aug 2019) -3,5% Real Estate transactions https://statbel.fgov.be/fr/themes/construction-logement/permis-de-batir ; file:///C:/Users/NDE/Downloads/Barom%C3%A8tre%20des%20notaires%2046%203e%20trimestre%202020.pdf
Belgians’ behaviour? 42% like to tinker at least once a month 1/3 decorates its interior at least once a month CIM, TGM 2018-2019, French speaking, 12+, Universe%
And about furnitures? 63% pay more for higher quality 58% pay attention to materials and design CIM, TGM 2018-2019, French speaking, 12+, Universe%
Top 5 renovations planned by the Belgians 30% painting 19% garden, terrace decoration 14% box spring, mattress 13% living room furniture 13% curtains CIM, TGM 2018-2019, French speaking, 12+, Universe%
Summary
ADDRESSABLE TV
OLV HSH Segments
DISPLAY
TV & RADIO BONUS
Jingle pub
« Une Brique dans le ventre »
Addressable TV Offer
Segments opportunities :
▪ Owners
▪ Owners with purchasing power > 70%
▪ Recent movers (households who moved less than a year ago)
▪ DYI
All basic & specific segments
included for free
90€ CPM
Valid from February until end of March 2021 + Lowered setting costs 1.000€ (vs 1.250€)
Addressable TV Offer - Locate your trading area
UP TO 5 DIFFERENT SPOTS
WITHOUT EXTRA CHARGE
Valid from February until end of March 2021OLV Offer
CATCH ME BETTER
MORE MORE MORE
DATA POSSIBLITIES CRITERIA
QUALITATIVE
DATA
THIRD MORE
PARTY DATA AFFINITY
+ 70 SEGMENTS !
Valid from February until end of March 2021OLV Offer
1 TARGETING CRITERION / VIDEO - IO ONLY / 20’’ MAX / RON / MIN 3 WEEKS
Targeting Catch Me Better Batibouw Net Price
Own a house or an apartment 500.000 imps 16 500 €
First time buyers 300.000 imps 10 500 €
Home renovation 500.000 imps 17 500 €
New construct 500.000 imps 17 500 €
Building materials and supplies 100.000 imps 3 500 €
Construction workers 200.000 imps 7 000 €
Engineering, architecture and design 500.000 imps 17 500 €
Construction industry professionals 500.000 imps 17 500 €
Industrial and business construction 500.000 imps 17 500 €
Construction tools and electronics 150.000 imps 5 250 €
Home improvement 500.000 imps 17 500 €
DIY handicraft 500.000 imps 17 500 €
Pellets for pellet stoves and firewood 300.000 imps 10 500 €
Looking for central heating 400.000 imps 14 000 €
CUSTOM PACKAGE ON DEMAND
Valid from February until end of March 2021OLV Offer
1 TARGETING CRITERION / VIDEO - IO ONLY / 20’’ MAX / RON / MIN 3 WEEKS
Targeting Catch Me Better Batibouw Net Price
Apartment insurance 100.000 imps 3.500 €
House insurance 500.000 imps 15.000 €
Houses for sale 300.000 imps 10.500 €
Houses for rent 200.000 imps 7.000 €
Garden renovation 200.000 imps 7.000 €
Kitchen appliances 300.000 imps 10.500 €
Kitchen & dining room furnishings 150.000 imps 5.250 €
Bathroom furnishings 150.000 imps 5.250 €
Shopping for kitchen 400.000 imps 14.000 €
CUSTOM PACKAGE ON DEMAND
Valid from February until end of March 2021DISPLAY Offer
1 TARGETING CRITERION / DISPLAY - IO ONLY / RON / MIN 3 WEEKS
Targeting Catch Me Better Batibouw Net Price
Own a house or an apartment 1 250 000 imps 15 000 €
First time buyers 700 000 imps 10 000 €
Home renovation 1 050 000 imps 15 000 €
New construction 1 050 000 imps 15 000 €
Building materials and supplies 350 000 imps 5 000 €
Construction workers 700 000 imps 10 000 €
Engineering, architecture and design 1 050 000 imps 15 000 €
Construction industry professionals 1 050 000 imps 15 000 €
Industrial and business construction 1 050 000 imps 15 000 €
Construction tools and electronics 700 000 imps 10 000 €
Home improvement 1 050 000 imps 15 000 €
DIY handicraft 1 050 000 imps 15 000 €
Pellets for pellet stoves and firewood 700 000 imps 10 000 €
Looking for central heating 1 050 000 imps 15 000 €
Looking for fuel oil or electric heating 1 050 000 imps 15 000 €
CUSTOM PACKAGE ON DEMAND
Valid from February until end of March 2021DISPLAY Offer
1 TARGETING CRITERION / DISPLAY - IO ONLY / RON / MIN 3 WEEKS
Targeting Catch Me Better Batibouw Net Price
Apartment insurance 280 000 imps 4 000 €
House insurance 1 050 000 imps 15 000 €
Houses for sale 700 000 imps 10 000 €
Houses for rent 280 000 imps 4 000 €
Garden renovation 280 000 imps 4 000 €
Kitchen appliances 700 000 imps 10 000 €
Kitchen & dining room furnishings 280 000 imps 4 000 €
Bathroom furnishings 280 000 imps 4 000 €
Shopping for kitchen 1 050 000 imps 15 000 €
CUSTOM PACKAGE ON DEMAND
Valid from February until end of March 2021Use Offline to boost your Online Campaigns
Valid from February until end of March 2021Add TV to your digital campaigns to increase your impact
+20% online video+VOD
+31% social media
+31% online display
https://www.thinkbox.tv/why-tv/tv-fuels-other-media/Halo effect of TV on digital
Lift in purchase intent
+8%
for known brand
https://screenforce.nl/onderzoek-halo-effect-online-in-combinatie-met-tv-is-effectiever-dan-online-only/Radio campaigns drives
+21% of average online traffic
increase for advertisers
Up to 13% of incremental
unique visitors
TF1’s les indés « Radio drives traffic to the web » 2018, Proving the effectiveness of radio advertising on sales and a brand’s positioning, RMS, AS&STV & Radio Bonus Home sweet home sectors
For All TV and Radio Campaigns
FREE
TAG ON*
for Drive to (e-)Store
*Max 5 sec / Valid from February until end of March 2021JINGLE PUB Offer UNE BRIQUE DANS LE VENTRE
Offer 2021 UNE BRIQUE DANS LE VENTRE
DESCRIPTION
In addition to the houses, apartments and lofts of all styles and budgets that Cédric Wautier and Virginie Jacobs visit for us,
the magazine provides legal, practical, technical, energy and aesthetic advice, not to mention the essential "tricks" of DIY
with Robert and Valentine.
BROADCAST
▪ On La une
▪ Broadcast on Saturday in Prime around 08:30 pm
▪ 1st replay on Sunday morning around 08:50
▪ 2nd replay on Sunday evening around 00:10
▪ 35 programs
▪ Period : January to December
Version of 20/11/2020 – Offer subject to changeTV sponsorship offer UNE BRIQUE DANS LE VENTRE
COUNTERPARTS
▪ Broadcasting of a 7" commercial jingle at the end
of the screen preceding the program and at the
beginning of the screen following the Saturday
evening broadcast and the Sunday reruns
(morning and evening).
A total of 6 broadcasts per week.
Version of 20/11/2020 - Offer subject to change. Based on a provisional grid, invoicing will be adjusted at
the end of the year on the basis of the number of programmes actually broadcast (+ or -)Gross Budget UNE BRIQUE DANS LE VENTRE
JANUARY FEBRUARY MARCH
W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12
2.500 2.500 2.500 2.500 2.700 2.700 2.700 2.700 3.800 3.800 3.800 3.800
APRIL MAY JUNE
W13 W14 W15 W16 W17 W18 W19 W20 W21 W22 W23 W24 W25
3.800 3.800 3.800 3.800 3.800 3.800 3.800 3.800 3.800 - - - -
JULY AUGUST SEPTEMBER
W26 W27 W28 W29 W30 W31 W32 W33 W34 W35 W36 W37 W38 W39
- - - - - - - - - - 3.800 3.800 3.800 3.900
OCTOBER NOVEMBER DECEMBER
W40 W41 W42 W43 W44 W45 W46 W47 W48 W49 W50 W51 W52
3.900 3.900 3.900 3.900 3.900 3.900 3.900 3.900 3.600 3.600 - - -
Version of 20/11/2020 - Offer subject to change. Based on a provisional grid, invoicing will be adjusted at the end of the year on the basis of the number of programs
actually broadcast (+ or -)Need more infos? Contact your favorite Account or sales@rmb.be
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