Houston, we have super startups on the way - Latin America ...

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Houston, we have super startups on the way - Latin America ...
OCTOBER’ 19 ISSUE #2

                    Houston,
                 we have… super
               startups on the way
                Come aboard our Brazilian Rocket Ships and boldly go where no
                one has gone before: learn about the future plans of Conta Azul,
                         CargoX, Creditas, Ascenty, and QuintoAndar

                  INTERVIEW                                          INFOGRAPHIC

 "A unicorn in Latin America is the result of                 A view of the Brazilian
a solution to a huge problem," says Rodrigo             investment ecosystem, according
       Baer, from Redpoint eventures                        to stages and input values
Houston, we have super startups on the way - Latin America ...
EDITORIAL

    Investments
    fueling Latin
    American                                           LABS is a content platform

    startups
                                                       about Latin America, focused on
                                                       economics, business, technology
                                                       and society. By providing deep
                                                       and accurate content about the
                                                       economic and technological
                                                       landscape of Latin America, both
                                                       in Portuguese and English, we help
                                                       entrepreneurs and the general

    I
        n this second issue of LABS                    public understand the region’s
        Collection, we invite you to explore           particularities.
        the strategies and plans of some true
    Brazilian Rocket Ships, the startups that
    have become the standard-bearers for the           MASTHEAD
    new investment boom in Latin America.              Thiago Romariz
    They are a salient example of how great            Head of PR and Content at LABS
                                                       thiago.romariz@ebanx.com
    opportunities can emerge in the most
    adverse of environments.                           Fabiane Ziolla Menezes
                                                       Editor-in-Chief of LABS
      LABS–Latin America Business Stories–             fabiane.menezes@ebanx.com

    is a specialized hub that brings tailored
                                                       Anna Lima
    content from Latam to the world, and               Content strategist focused
    tells the best stories about the region’s          on LatAm at EBANX
    businesses, economy, society, and                  anna.lima@ebanx.com

    tech. From market to culture, LABS
                                                       Livia Perretto
    Collections unveil some of the idiosyn-            Content strategist focused
    crasies of a region full of opportunities–         on LatAm at EBANX
    yet little understood. Enjoy reading!              livia.perretto@ebanx.com

                                                       Translation by Axel Diniz
    LABS TEAM
                                                       Project Design Lead by Leticia Mulinari
                                                       Cover Illustration by Felipe Mayerle

                                                         Powered by

2                                                LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
Houston, we have super startups on the way - Latin America ...
A unicorn in Latin America is the
                                          result of solving a huge problem
                                          RODRIGO BAER, PARTNER AT REDPOINT EVENTURES, TALKS ABOUT
                                          THE NEW BOOM OF INVESTMENTS IN BRAZIL AND LATIN AMERICA

                                          Charting the investment
                                          stars of Brazil
                                          THE VENTURE CAPITAL INVESTORS OF THE COUNTRY,
                                          ACCORDING TO THEIR STAGES AND INPUT VALUES

                                          Brazilian Rocket Ships
                                          THE STRATEGIES OF SOME TRUE BRAZILIAN ROCKET SHIPS,
                                          THE STANDARD-BEARERS FOR THE NEW INVESTMENT BOOM
                                          IN LATIN AMERICA
                                          12   Launch window - THE YEAR 2019: A STARTUP ODYSSEY IN LATAM

                                          16   Conta Azul - WANTS TO REACH 1 MILLION SMALL-SIZED COMPANIES

                                          20   CargoX - WANTS TO DOUBLE IN SIZE BY 2020

                                          24   Creditas - BEGINS ITS EXPANSION INTO LATIN AMERICA

                                          28   Ascenty - WANTS TO GROW 50% THIS YEAR

                                          30   QuintoAndar - WANTS TO BE IN EVERY CITY

                                          What the Petrobras scandal has
                                          to teach
                                          LABS COLUMNIST DIEGO AMORIM ANALYZES WHETHER THE STRUGGLE
                                          AGAINST CORRUPTION LED BY THE OPERATION CAR WASH WAS THE
                                          CAUSE FOR THE FALL OF SOME OF THE BIGGEST BRAZILIAN COMPANIES

                                          Culture on the spotlight
                                          TIPS ON LATIN AMERICAN MUSIC, CINEMA, AND LITERATURE

LABS COLLECTIONS BRAZILIAN ROCKET SHIPS                                                                      3
Houston, we have super startups on the way - Latin America ...
INTERVIEW

      A unicorn in Latin America is the
      result of solving a huge problem
      In an interview with LABS, the partner of Redpoint eventures
    Rodrigo Baer talks about 2019 as a record-setting year for venture
                         capital in Latin America

                                   BY FABIANE ZIOLLA MENEZES

    R        edpoint eventures is a venture
             capital company that invests in
             startups with resources from two
    other partnered funds in Silicon Valley:
                                                  2019, a year that should set a record in
                                                  terms of investments in startups in Latin
                                                  America, especially in Brazil. Browse the
                                                  interview to see what he had to say:
    Redpoint Ventures and e.ventures, both of
    which started out towards the end of the      LABS Since 2017 we have been seeing
    1990s. Other global funds involved are from   a new boom in investments focused
    China, Russia, Germany, and Japan.            on startups, with the birth of a second
       Whereas Redpoint was one of Netflix’s      wave of unicorns in Brazil and Latin
    first investors in the United States and      America. Some believe that this is due
    manages a fund of close to $ 4 billion to     to a maturing both of the ventures and
    support more than 400 companies, e.ven-       entrepreneurs. How would you describe
    tures has a focus on businesses that bring    this moment?
    together Internet and mobile media, with      BAER The materialization of those bigger
    a lengthy portfolio in that sense. It was     rounds and of those unicorns is really a
    with this dossier that the company landed     reflection of something that happened
    in Latin America in 2012.                     five, seven years ago, when the first large
       In Latin America, Redpoint eventures       venture funds were raised. The first big
    has already invested in startups such as      fund was by Monashees in 2011, then came
    Creditas, Gympass, Olist, Pipefy, Rappi,      Kaszek Ventures, also in 2011; and later
    and the list goes on… More than 30 compa-     Redpoint, in 2012. And this created a seed
    nies have received their investments since    and A Series portfolio at the time that has
    then—and they have BRL 1.2 billion under      matured [and transformed] five or seven
    management, according to the interview        years later, in C and B Series of rounds.
    with Romero Rodrigues at Neofeed.                And it is because of this that today we
       Five years ago, the company also brought   see that proliferation of unicorns and that
    in Itaú Unibanco to create Cubo Itaú,         is really just the maturing of venture capi-
    which is currently the biggest innovation     tal investments that had scalability. There
    and entrepreneurship hub in the region.       are 30 companies per portfolio [in] each
       Rodrigo Baer, one of Redpoint even-        [of those funds], so we end up talking
    tures’ partners, spoke with LABS about        of 100 companies that are surviving

4                                                                          LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
Houston, we have super startups on the way - Latin America ...
“The materialization of those bigger
             rounds and of those unicorns is really a
              reflection of something that happened
                five, seven years ago, when the first
                    large venture funds were raised”
                                                 RODRIGO BAER,
                                 PARTNER AT REDPOINT EVENTURES

                     mortality rates and that today have be-
                     come a significant number of companies
                     that are able to feed bigger funds.

                                                                                                                       Photo: Redpoint eventures
                     LABS Is thinking about business with
                     a global DNA something common
                     for those startups attracting large
                     investments?
                     BAER I believe that it depends a little on
                     the history of each company. Some of the
                     businesses need to be truly global to jus-
                     tify bigger investments. Other businesses,     LABS In other words, what came first?
                     such as those that deal with banks and         Did thinking globally attract invest-
                     health insurance operators, for example,       ments from major funds or vice versa?
                     could technically be big enough in Brazil      BAER Once again, that depends a little on
                     to justify [big investments].                  the history of each one of the companies.
                        Having said this, a large part of the       Gympass began looking abroad for bigger
                     markets in Latin America are still very        rounds internationally. In the case of
                     incipient and lagging behind in relation       Nubank and Creditas, it is the opposite, for
                     to Brazil. That is why both Nubank and         they are companies that would naturally be
                     Creditas and other companies that are          huge in Brazil and would use those bigger
                     raising this bigger rounds have begun          resources to begin looking abroad.
                     to look for opportunities in Mexico,             What is important is that to look abroad
                     Argentina, Colombia, as a way to expand        eats up a lot of resources, so it is only in
                     the addressable market, even as a means        rare cases that it would be viable to do so
                     to justify large investments.                  without big rounds of investment. Both
                        At the same time, a company like Pipefy     things go hand in hand: the possibility of
                     that is quintessentially a global company      generating bigger rounds and, because of
                     from its very first day, given the opportu-    that, expand abroad, and the thought of be-
                     nities in the country, is still too small to   coming more global. People only begin to
                     sustain venture capital investments.           dream when they envision that possibility.

LABS COLLECTIONS BRAZILIAN ROCKET SHIPS                                                                            5
Houston, we have super startups on the way - Latin America ...
LABS Why are unicorns important for            levels of the chain. We ended up creat-
    Brazil and Latin America?                      ing a pipeline in which companies like
    BAER They are the consequence of giant         SoftBank will enter.
    problems that are being solved in a far
    more efficient manner by startups. And         LABS Has the arrival of those funds
    if that is occurring, those companies will     made you operate differently or map
    earn a lot of money and, as a consequence,     out new strategies? Which ones?
    will be worth a lot of money. And so,          BAER It changes things a little. There are
    unicorns are but a consequence of solving      new funds entering at an early [stage] that
    a huge problem. And I don’t even need          will become more competitive businesses
    to repeat that Latin America is not only       and quicker rounds, and I believe that this
    a giant market, with 600 million people        is super healthy for the ecosystem and
    and a significant GDP, but also a place of     for the entrepreneur. We will have more
    Homeric problems.                              abundance of capital in A, B, and C Series,
       On the other hand, for the ecosystem of     and that allows for companies to operate
    startups to begin having unicorns, that is a   more rapidly, that the entrepreneur not
    big deal: to make the global capital market    waste six months raising funds.
    to look to Brazil and Latin America, be-          Now, the entry of growth and length
    lieving that here we can build big technol-    funds, these do have a very big impact on
    ogy companies.                                 the ecosystem, because they shift the hori-
                                                   zon. Before we would look to companies
    LABS Does the fact that you have been          that came out smaller, because it wasn’t
    pioneers in Latin America place you at         possible to have rounds of $ 300 million, $
    an advantage over other funds arriving         400 million, or $ 500 million to continue
    now, such as SoftBank?                         funding the growth of those companies.
    BAER Everyone that enters ends up having          So we began looking to companies
    some kind of advantage, because this is a      that were becoming bigger, with a longer
    game of reputation and contact networks.       horizon of investments, because it ends
    You create success stories that become a       up delaying the time that we take to
    reference that will make the best entre-       leave [the investment and the company’s
    preneurs want to work with you. But I          corporation]. On the other hand, they are
    don’t believe that we compete directly         companies with a bigger impact on soci-
    with SoftBank. We are in quite different       ety, that will generate more value. ■

                                                                                                                     Photo: Redpoint eventures

6                                                                          LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
Houston, we have super startups on the way - Latin America ...
Tailored content from
                                          Latin America to the world.
                                          LABS is a content platform about
                                          Latin America, focused on economics,
                                          business, technology and society. By
                                          providing deep and accurate content
                                          about the economic and technological
                                          landscape of Latin America, both
                                          in Portuguese and English, we help
                                          entrepreneurs and the general public
                                          understand the region's particularities.

                                          LABS.EBANX.COM

LABS COLLECTIONS BRAZILIAN ROCKET SHIPS                                              7
Houston, we have super startups on the way - Latin America ...
TECHNOLOGY

           Charting the investment
               stars of Brazil

                                        ANGELS                           ACCELERATORS                                             PR
                Average
             investment                BRL 150k                              BRL 180k                                             BRL
     Average dilution
           per round                       5-15%                              5-10%

    Source: Jupter / MSW Capital / Fundo BR Startups / Angels & VCs.

8                                                                                       LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
Houston, we have super startups on the way - Latin America ...
In September of this year, the Brazilian innovation platform Jupter helped support the elaboration of a detailed
view of the startup investor ecosystem in Brazil, created by MSW Capital and Fundo BR Startups. The work was
also overseen by the Angels & VCs group, which brings together several leaders of the Brazilian ecosystem.

In this board, you can see most of the venture capital investors of the country, according to their stages and input
values. The board is constantly updating and may still change. Check out version 3.0 provided by the creators to LABS:

PRE-SEED + SEED                                          SERIES A                          SERIES B
BRL 250k - BRL 5M                                         BRL 15M                          BRL 40M
        10-25%                                             15-25%                           20-50%

LABS COLLECTIONS BRAZILIAN ROCKET SHIPS                                                                                  9
Houston, we have super startups on the way - Latin America ...
10   LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
TECHNOLOGY

          The year 2019: A startup
          Odyssey in Latin America
          Since 2017, an elite group of 15 of the region’s startups
          were valued at $ 1 billion or more

          BY FABIANE ZIOLLA
          MENEZES
                                 T       he term “unicorn” was coined by
                                         the American investor Aileen Lee
                                         at Cowboy Ventures, a term that
                                refers to a special group of tech compa-
                                                                                could be considered unicorns, although
                                                                                this criterion has gradually changed
                                                                                over the years. LABS considered uni-
                                                                                corns to be privately held companies
                                nies that could reach a market value of $ 1     that received investments, declaring a
                                billion or more—the figure was randomly         market value of $ 1 billion or more fol-
                                chosen, most likely because it seemed like      lowing the funds received; companies
                                a challenging goal at the time. In an article   that conducted an IPO and went on to
                                written in 2013, Lee estimated that a mere      have a unicorn valuation; and also com-
                                0.07% of startups would accomplish such         panies that were acquired by others,
                                a feat. There were only 39 unicorns in the      reaching the unicorn status due to such
                                world at the time. Nowadays, there are          acquisition.
                                315 unicorns, according to the CB Insights         Numbers like those of unicorn
                                platform.                                       startups in Latin America don’t seem
                                   Since 2017, a group of 15 unicorns           to match the low economic growth
                                emerged in Latin America (read the              and political uncertainties present in
                                complete chronology on the next page),          the region’s countries. But there is no
                                according to a survey completed by              contradiction between one and the oth-
                                LABS which took into consideration              er. Startups are characterized by their
                                the data from the following sources:            tendency to detach from the rest of the
                                the Brazilian Platform for Innovation           sector or economy, given their disrup-
                                Distrito, the Latin American Venture            tive and highly scalable nature.
                                Capital Association (LAVCA), and CB                “Unicorns are the result of people
                                Insights itself. One of those newly-mint-       solving a large problem. And I don’t
                                ed unicorns in Latin America is Nubank,         even need to insist on the fact that Latin
                                a startup that this year gained entry into      America is not only a giant market, with
                                the elite group of decacorns—compa-             600 million people and a significant
                                nies valued at $ 10 billion or more.            GDP, but also a place of Homeric prob-
                                   According to the original term coined        lems,” observes the partner of Redpoint
                                by Lee, only privately held companies           eventures, Rodrigo Baer.
                                                                                   “To have startups at such a valuation
                                                                                level [that of unicorns] also shows to
           “Unicorns are the result of people solving a large                   the whole world that Latin America and

           problem. And I don’t even need to insist on the                      Brazil are maturing and that invest-
                                                                                ing here is worthwhile,” adds Daniel
           fact that Latin America is not only a giant market,                  Quandt, who coordinates the Distrito

           with 600 million people and a significant GDP, but                   Dataminer, the database of Distrito.
                                                                                   A common characteristic among Latin
           also a place of homeric problems”                                    American unicorns and the region’s
                                                                                super startups as they get closer to the
           RODRIGO BAER, PARTNER OF REDPOINT EVENTURES                          unicorn status is the sixth sense they
                                                                                demonstrate in attracting investments.

LABS COLLECTIONS BRAZILIAN ROCKET SHIPS                                                                                      11
DESPEGAR (ARG) – During its IPO in Nasdaq, after raising $ 332
2017 TO 2019:                       SEP 2017
                                               million.

A CHRONOLOGY OF                                PAGSEGURO (BR) – During its IPO in Nasdaq, after raising $ 2.27
LATIN AMERICAN                                 billion. After its debut, the company went on to be valued at $ 9

UNICORNS                                       billion.

Since 2017, 15 of 315 unicorns                 99 (BR) – When purchased for $ 600 million by the Chinese firm
in the world emerged in Latin                  DiDi Chuxing, reaching a market value of $ 1 billion.
America, according to a survey
completed by LABS which took                   NUBANK (BR) – Reached before announcing the contribution of
into consideration the data         JAN 2018   $ 150 million during the sixth round of investments since its
from the following sources: the                founding, in 2013. The contribution was led by DST Global fund.
Brazilian Platform for Innovation              In July of 2019, it received $ 400 million in an investment round
Distrito, the Latin American                   by the American TCV fund. Nubank reached a market value of
Venture Capital Association                    $ 10 billion.
(LAVCA), and CB Insights. One       MAR 2018
of those newly-minted unicorns                 ARCO EDUCAÇÃO (BR) – During its IPO in Nasdaq, after raising
in Latin America is Nubank, a                  $ 194.5 million. The value made the company surpass $ 800
startup that this year gained                  million in its debut. On the following day, with a valuation of its
entry into the elite group of de-              shares, Arco went on to be valued at $ 1 billion.
cacorns—companies valued at $
10 billion or more.                            ASCENTY (BR) – When Digital Realty, an American company of
                                               data centers, announced the purchase of Ascenty for $ 1.8 billion
                                               or BRL 7 billion.

                                               RAPPI (COL) – After raising $ 250 million in a round led by DST
                                               Global, the Russian investor Yuri Milner, with the participation
                                               from the Sequoia and Andreessen Horowitz funds; the company
                                               went on to be valued at $ 1 billion.
                                    SET 2018
                                               STONE (BR) – During its IPO in Nasdaq, after raising $ 1.5 billion.

                                    OCT 2018
                                               IFOOD (BR) – When it announced a contribution of $ 500 million
                                               from Naspers Ventures and Innova Capital, this last one from the
                                    NOV 2018   entrepreneur Jorge Paulo Lemann, having planned an expansion
                                               of operations in Brazil and Latin America.

                                               MOVILE (BR) – With the ascension of iFood, its controller, Movile
                                               also became a unicorn. In addition to iFood, Movile also has
                                    JAN 2019
                                               investments in SpoonRocket, in Sympla, and in PlayKids.

                                               PRISMA MEDIOS DE PAGO (ARG) – When the private equity com-
                                               pany Advent International bought 51% of the payments leader
                                               company in Argentina for $ 700 million.

                                               AUTH0 (ARG) – May of 2019, when the Argentine startup offered
                                               the management of identities as a service (the Identity-as-a-
                                               Service or IDaaS), it also announced a round of $ 103 million, lead
                                    MAY 2019   by Sapphire Ventures.

                                               LOGGI (BR) – When it received a contribution of $ 150 million, led
                                    JUN 2019
                                               by SoftBank and Microsoft.

                                               GYMPASS (BR) – When it received a contribution of $ 300 million,
                                               led by SoftBank and by the American fund General Atlantic.

                                               QUINTOANDAR (BR) – When it received a contribution of $ 250
                                               million, led by SoftBank and by the American fund Dragoneer.
                                    SET 2019

12                                                                              LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
“To have startups at such a valuation
                                                                        level also shows to the whole world
                                                                        that Latin America and Brazil are
                                                                        maturing and that investing here is
                                                                        worthwhile”
                                                                        DANIEL QUANDT, DISTRITO DATAMINER COORDINATOR
         Photo: Distrito

                                                                        years. Now things have changed,” says
                                                                        Bruno Ceschin, CEO at Jupter, the
                                                                        innovation platform that is the branch
                                                                        of Founder Institute in Brazil and that
                                                                        became the partner of Bossa Nova
                              “Working with the mapping of start-       Investimentos, the biggest micro-ven-
                           ups and venture capital, we see that it’s    ture capital managing firm in the
                           not enough for a startup to have a good      country this year.
                           idea, to have a good business model, if        Some weeks ago, Ceschin helped
                           it doesn’t have the ability to establish     support the 3rd version of a view of the
                           the necessary relationships to attract       startup investor ecosystem in Brazil
                           capital and make viable the scalability      Map, created by MSW Capital / Fundo
                           of its business. Companies have that.        BR Startups, which shows the growth
                           And the more investments the startup         of players not only about to become
                           brings in, the easier it is to attract new   unicorns, with rounds of B Series and
                           investments, because the startup earns       above, but also in the initial stages of
                           the confidence of the market,” explains      investment. “Nowadays, if the entrepre-
                           Quandt.                                      neur is talented and is doing something
                              From the other side of things—that        that makes sense, he will obtain money
                           of investors—the availability of more        and support,” says Ceschin.
                           and more risk capital, primarily in the        Even after having received less
                           seed and pre-seed stages, is due to the      than 1% of the $ 254 billion in venture
                           recent global shift towards lower in-        capital investments in the world in
                           terest rates—even in Latin America—a         2018, according to the data provided by
                           shift that has led families and organiza-    Americas Market Intelligence (AMI);
                           tions in general to search for improved      Latin America has seen how the total
                           returns in higher-risk investments, just     volume of those investments has been
                           like startups.                               increasing on a yearly basis.
                              “We have been talking for some-             According to LAVCA, the five primary
                           time about the seed funding gap here         venture capital (VC) and corporate ven-
                           in Brazil, and I think that in terms of      ture capital (CVC) investments of the
                           financial volume there’s still a gap, but    region in 2018 exceeded $ 100 million
                           the number of players that are at this       in each round and summed up to $ 1.2
                           stage [angels, accelerators, pre-seed,       billion, more than the total invested all
                           and seed] has increased significantly        year in 2017. In 2018, the registered total
                           […] One of the reasons for the ex-           was of $ 1.9 billion in investments, with
                           istence of such a gap were the high          a round of $ 500 million received by
                           interest rates in Brazil. It wasn’t worth    Movile for iFood being the biggest one
                           it to take such a high risk, for such        (see the infographic about the volume
                           a long period of time, because those         of investments in Latin America on the
                           investments were of five, seven, ten         next page).

LABS COLLECTIONS BRAZILIAN ROCKET SHIPS                                                                                 13
THE INVESTMENT BOOM IN LATIN AMERICA
     Both the amount invested and the number of deals are grow-
     ing in Latin America, and 2019 should set a new record year.
     It is in this environment that some companies are achieving
     unicorn status; that is, a market valuation of over $ 1 billion.

       Total invested via VC (in US$ million)                         1,976
      2000

       1500
                                                              1,141
       1000

                                      526       594    500
                     387     425
       500
              143
                                                                              group invested BRL 760 million (close
                                                                              to $ 187 million).
          0
              2011   2012    2013     2014      2015   2016    2017    2018      The figures of Brazil, the most mature
                                                                              ecosystem in Latin America, also set
                                                                              the tone for what this year will most
       Number of Deals
       500
                                                                      463     likely be for the region. If in the first
                                                                              six months of 2019, risk capital funds
       400
                                                                              (including together the modalities of
                                                               249            venture capital and of private equity)
       300
                                      186       182    197                    already invested BRL 7.4 billion (close
       200
                     111      119                                             to $ 1.8 billion) in 115 startups in the
               69
        100                                                                   country, according to the Brazilian
          0
                                                                              Association of Private Equity and
              2011   2012    2013     2014      2015   2016    2017   2018    Venture Capital (Abvcap) and the con-
                                                                              sulting firm KPMG.
     Source: LAVCA                                                               Both organizations believe that the
                                                                              investments total in both modalities
                                                                              (VC and PE) should reach BRL 14.8
                               SoftBank’s debut is already                    billion by the end of the year in the
                               setting records in 2019                        country—9% more than in 2018.
                               The data provided by LAVCA for this               “I believe that we are in the correct
                               year should only be made available             path for this next phase in the mar-
                               next year, but the debut bets by the           ket’s evolution. Much has been said
                               Japanese conglomerate SoftBank in the          about stretched-out valuations and the
                               region already equal the figures of last       possibility of capital availability in the
                               year and indicate that 2019 will have a        coming years, which would certainly
                               new record.                                    compromise this next step, since the
                                  In April, the fund was responsi-            evolution of startups on track to the late
                               ble for the biggest investment ever            stage requires bigger rounds of capital.
                               made in a Latin American startup: $ 1          Yet I see the workforce as the funda-
                               billion (close to BRL 4 billion) in the        mental bottleneck in Brazil, especially
                               Colombian delivery platform Rappi.             in the technological aspect,” explains
                               Other investments followed—whether             Pietro Bonfiglioli, CEO at Fischer, a
                               exclusively or lead by the Japanese            venture builder with a focus on fintechs.
                               firm—in the physical activity platform
                               Gympass, the fintech Creditas, the             It has never been so expensive
                               property rental platform QuintoAndar,          to be a unicorn
                               and in the Brazilian home products             According to the latest Unicorn Report
                               platform MadeiraMadeira, all of them           from PitchBook and innovation plat-
                               totaling $ 891 million (BRL 3.65 bil-          form Plug and Play, which arrived in
                               lion). Without taking into account the         Brazil in September in a partnership
                               acquisition of shares equivalent to 8.1%       with Elo, the 187 active unicorns in the
                               of Banco Inter, in which the Japanese          United States during the first semester

14                                                                                         LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
“It wasn’t worth it to take
  such a high risk, for such a
 long period of time because
      those investments were
     of five, seven, ten years.
   Now things have changed”
             BRUNO CESCHIN, CEO AT JUPTER

                                                                                                               Photo: Jupter
                     of 2019 raised more than $ 600 billion       During the first semester of 2019, the
                     in market value. The stock market de-        average contribution received by start-
                     buts of Zoom, Pinterest, Lyft, and Uber      ups that reached the status of unicorns
                     are also included in this total. Seems       was of $ 126.1 million in the US. The
                     like a lot? The figure is, actually, a bit   consecutive funding received after
                     lower than the peak of $ 603.3 billion       reaching the initial unicorn status os-
                     reached in 2018.                             cillates between $ 130 million and $ 175
                        For those that follow innovation          million, according to Unicorn Report.
                     closely, this small difference indicates     In other words, it has never been so
                     that there is a growing consistency in       expensive to be a unicorn.
                     the North American ecosystem, which            Even if the availability of resources
                     is the most mature in the world, and         for the scalability of startups has never
                     that a new record may be reached by          been so high, the way to assess the
                     the end of this year.                        returns on these investments may be
                        “We anticipate more unicorns in           changing.
                     emerging regions, such as the Asia-            More and more, those consistent
                     Pacific region, but the center of gravity    companies—those that reached or are
                     remains primarily in North California.       about to reach the breakeven point—
                     Hence, I hope that a greater production      are expected to attract the attention of
                     of unicorns may be located around that       investors, more than the classic disrup-
                     center of gravity. Although, the method      tion model that begins with a great idea
                     will be different,” affirms Saeed Amidi,     but that never truly takes off.
                     CEO and founder of Plug & Play Tech            The new unicorns of Latin America,
                     Center, in the report.                       according to what experts shared with
                        According to Amidi, the next giant        LABS, are in the first group, alongside
                     companies in the tech industry “will         Zoom (which already debuted with
                     be a pure disruption of traditional          profits in April of this year in Nasdaq,
                     business models by way of technology         valued at BRL 15.9 billion) and Pinterest
                     application, rather than essentially         (that completed its IPO on the same day
                     being driven by a new type of technol-       as Zoom, with similar results in terms
                     ogy or market.”                              of profits, and valued at $ 12.8 billion).
                        This disruption of traditional activ-     Lyft and Uber are, for the time being, in
                     ities requires capital. A lot of capital.    the second group. ■

LABS COLLECTIONS BRAZILIAN ROCKET SHIPS                                                                                        15
ACCOUNTING

     Conta Azul wants to
     reach 1 million small-sized
     companies by 2025
     On track to becoming a unicorn, the Brazilian startup is revolutionizing the
     role of accountants and offering small-sized companies the chance to say
     goodbye to bureaucracy

     BY FABIANE ZIOLLA
     MENEZES
                            T       o serve 1 million of small-sized
                                    Brazilian companies, those with
                                    revenues of up to BRL 3.6 million
                           a year, by 2025 is the goal of Conta Azul,
                                                                            Six months later, the startup an-
                                                                          nounced an investment of BRL 60
                                                                          million in the development and launch
                                                                          of Conta Azul Mais, the first part of its
                           a Brazilian accounting startup that            accounting cloud platform, as well as
                           was founded seven years ago by three           the acquisition of Wabbi, the virtual
                           young entrepreneurs from Joinville, the        storage startup.
                           largest city in the state of Santa Catarina,     If the monthly task of balancing a
                           Southern Brazil. “With that number, we         client’s accounts (which includes the
                           can place Conta Azul among the top             fulfillment of obligations, calculation of
                           companies of the segment in the world,”        taxes, and generation of the necessary
                           reveals Vinicius Roveda, CEO and               books) can take from 20 to 25 hours,
                           cofounder of the startup, alongside José       the new platform promises to reduce
                           Sardagna and João Zaratine, to LABS.           the time to a single hour. Recurring
                           The first big step in that direction was       demands, such as the generation of tax
                           taken in 2018, the best year in the start-     invoices and payment sheets, are auto-
                           up’s history until now.                        mated. And, more importantly, the en-
                              In April of last year, Conta Azul           trepreneur and accountant can view all
                           received a contribution of BRL 100             the information in real time, something
                           million. These resources came in the           that, according to Roveda, isn’t offered
                           fifth and biggest round completed by           as a solution elsewhere in the market.
                           the company so far, categorized as a D           In addition, the platform is also
                           Series and which was led by Tiger Global       integrated into a series of financial in-
                           Management, a company from New York            stitutions, such as Bradesco and Banco
                           that had already invested in Conta Azul        do Brasil; fintechs, such as Stone; and
                           in 2015. In the agreement with investors,      others that offer a series of solutions to
                           the company accepted the commitment            services made available by Conta Azul.
                           to doubling its size in 2018 and maintain-       Conta Azul Mais consolidated an im-
                           ing its growth at a rate of 100% in the        portant turning point within the company
                           three following years.                         that began in 2017 and focused on engag-
                                                                          ing not only with small-sized companies,
                                                                          but also attracting those from the other
     “Our primary focus is to help the smaller                            side of the spectrum—accountants—as

     enterprises to have control of their businesses”                     partners of the startup. “Our primary
                                                                          focus is to help the smaller enterprises to
     VINICIUS ROVEDA, CEO AND COFOUNDER OF CONTAAZUL                      have control of their businesses and, at
                                                                          the same time, to renew their relationship
                                                                          with accountants, which can have a more
                                                                          active consulting role, that of intelli-
                                                                          gence,” explains Roveda.

16                                                                                     LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
“It's for that reason that the impact of our work
          can be huge for the country. The company that
          economizes time and improves management,
          grows and creates jobs”
          VINICIUS ROVEDA, CEO AND COFOUNDER OF CONTAAZUL

                     Why considering small-sized                normative instructions, constitutional
                     businesses makes all the sense             amendments, decrees, and official
                     in the world                               declarations, changed on a daily basis
                     Conta Azul’s mission would be quite        in Brazil.
                     easy, if it wasn’t located in Brazil. In     There is also the challenge of the
                     a 2017 study by the Brazilian Institute    lack of financial education and the
                     of Planning and Taxation (IBPT),           consequences that this has for busi-
                     it was revealed that, since the new        nesses: a third of micro and small-sized
                     Constitution of the country estab-         companies are accustomed to going
                     lished in 1988, an average of 769 poli-    out of business before completing two
                     cies, among laws, provisory measures,      years for that reason.

                                                                                                                Photo: Conta Azul

LABS COLLECTIONS BRAZILIAN ROCKET SHIPS                                                                    17
“When you have a
                                                                                             20 million market,
                                                                                             you don’t have to leave.
                                                                                             Our mission is to make
                                                                                             Conta Azul available for
                                                                                             all small businesses”
Photo: Conta Azul

                                                                                             VINICIUS ROVEDA, CEO AND
                                                                                             COFOUNDER OF CONTAAZUL

                           At the same time, it is precisely those    depending on the size of the company
                         micro and small-sized companies that         and the set of demands.
                         are responsible for generating more            “The transformation of this market
                         than half of the jobs available in the       has arrived with quite some force
                         country. "It's for that reason that the      during the past two years, but we
                         impact of our work can be huge for the       have a window of five to seven years
                         country. The company that economizes         in which we will live a new reality,”
                         time and improves management, grows          anticipates Roveda.
                         and creates jobs," says Roveda.
                           This year, the innovation platform         New plans, new headquarters
                         Distrito listed the startup among those      In May of this year, Conta Azul
                         companies that will soon become              changed headquarters, from an office
                         unicorns—that is, those companies that       of 2 thousand square meters to a much
                         reach $ 1 billion or more in market value.   bigger one of 9 thousand square me-
                           Conta Azul already has 10 thou-            ters in Ágora Tech Park (Inovaparq),
                         sand partnered accounting offices and        in Joinville.
                         the goal is to double this amount by            The new space came at the right
                         2021—Brazil has 69 thousand active           time. “Our biggest investment, given
                         accountants, according to the Federal        that we are a technology company, is in
                         Accounting Commission. On the other          human capital and the biggest part of
                         side of the spectrum, more than 800          such an investment was made in 2018.”
                         thousand small-sized companies have          The company should finish 2019 with
                         gone on to using Conta Azul.                 500 employees.
                           The platform charges no fees for the          For now, there are no expansion plans
                         partnered accountant, but is rather paid     for other Latin American countries.
                         for by those small-sized companies in-       “When you have a 20 million [companies]
                         terested in the services. There are four     market, you don’t have to leave. Our mis-
                         plans to choose from, with prices that       sion is to make Conta Azul available for
                         range from BRL 89.90 and BRL 199.92,         all small businesses,” says Roveda. ■

                    18                                                                        LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
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LOGISTICS

     CargoX wants to
     double in size by 2020
     The only logistics startup among those forecast to become unicorns,
     the company is a technological bridge between 300 thousand freight
     drivers and 9 thousand shippers in all of Brazil

     BY FABIANE ZIOLLA
     MENEZES
                          T      he Brazilian CargoX is the only
                                 logistics startup among those
                                 considered by CB Insights and
                         Distrito as a company to become a
                                                                    revenues. "Our average growth and
                                                                    revenue rate is more or less 20% per
                                                                    month," says Carvalho.
                                                                      Four projects launched this year
                         unicorn in the next few years. With        should help CargoX reach that objec-
                         revenues at home of BRL 500 million        tive. The first of those is the CargoX
                         in 2018, more than three times that of     Benefits Club, which has partners with
                         the previous year, the company has         Dpaschoal, Omnilink, Graal, and Rede
                         not revealed its forecasts for 2019, yet   Siga Bem—all of them belonging to
                         it disclosed that it wants to double the   the group BR—and offers a series of
                         number of employees, today at 350, by      discounts and advantages for truck
                         the end of next year. For that to take     drivers that work for the startup.
                         place, according to the COO Daniel           The big objective of the program is
                         Carvalho, it will be necessary to double   to transform the base of 300 thousand

20                                                                              LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
“Our average growth
                                                   and revenue rate is
                                                   more or less 20%
                                                   per month”
                                   Photo: CargoX

                                                   DANIEL CARVALHO, COO AT CARGOX

                     truck drivers already registered in the              The third project launched by
                     platform of active drivers. These driv-            CargoX this year was the Cargo Force,
                     ers would need to frequently transport             a marketplace for freight companies
                     goods for CargoX. “The base of actives             that use the platform. Through it, the
                     doubled in a year, from 10 thousand to             startup’s partnerships, which are most-
                     20 thousand and it is growing at huge              ly small-sized companies, are being
                     monthly rates,” emphasized Carvalho.               presented to shippers—a name that
                     All the benefits of the club show an               CargoX gives to the companies that
                     estimated economy of BRL 14 thousand               own the shipments being transport-
                     per year for each truck driver.                    ed—including giants like Unilever and
                       Along with the club, CargoX also                 Votorantim.
                     launched, in partnership with the BR
                     Group, the first Truck Driver Office.              Up to BRL 300 million to win over
                     The space is located in the city of                the small freight companies of
                     Santa Bárbara do Oeste, in São Paulo,              agribusiness
                     and receives close to 250 drivers per              The marketplace is accompanied by a
                     month, although it has the capacity to             big initiative in 2019: the launch of the
                     receive even more.                                 BRL 100 million fund to finance work-
                       “There the truck driver can rest, he             ing capital for freight companies in
                     has the right to take a shower, to clean           agribusiness—a sector that responds
                     his clothes, heat up his food, etc. It is          to more than 20% of Brazil’s GDP and
                     a way for people to value that commu-              in which CargoX wants to enter head
                     nity which today is essential for the              on. Today, the company is already a
                     country, even if, thinking about it, it is         reference in transportation of the seg-
                     so undervalued,” emphasizes Carvalho.              ments of drinks, metallurgy, home and
                     The goal of the company is to open                 construction, and also retail.
                     another 30 spaces like that one by the               Through the fund, the startup offers
                     end of 2020.                                       a type of loan that is linked to the

LABS COLLECTIONS BRAZILIAN ROCKET SHIPS                                                                             21
“Today, 40% of our operations are with self-employed
                          truck drivers and another 60% with small-sized
                          transportation companies, that reach a total of
                          110 thousand in Brazil”
                           DANIEL CARVALHO, COO AT CARGOX

     intermediation of services through the     but rather a technology company
     platform. The value that the freight       in transportation that brings with it
     company pays CargoX for the deliver-       efficiency as a whole for the system,”
     ies completed through the interface of     explains Carvalho.
     the platform is increased with interest      “Today, 40% of our operations are
     rates, which vary according to the risk    with self-employed truck drivers and
     of the loan.                               another 60% with small-sized trans-
        “We offer not only working capital,     portation companies, that reach a
     but also the technology and means          total of 110 thousand in Brazil,” adds
     for that transport company to expand       the COO.
     its business […] It is a great partner-      By the end of 2020, BRL 300 million
     ship, which strengthens our objec-         should be available for small trans-
     tives as a company, that are not mere-     portation companies by the startup
     ly to be a transportation company,         through that fund for working capital.

                                                                                                                 Photo: Shutterstock

22                                                                     LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
“The South [of Brazil] is where we have a
                                                                          lot of space to expand and where we are
                                                                          looking for partners, among transportation
                                                                          companies and shippers, to grow”
                                                                          DANIEL CARVALHO, COO AT CARGOX

                                                                          Latin America only in the long run
Photo: CargoX

                                                                          CargoX operates in all the regions of
                                                                          Brazil, yet following the concentration
                                                                          of the country’s highway network,
                                                                          which is very strong in the Southeast
                                       Those resources come from the      and Northeast, and then in the South
                                     last contributions received. In      of the country. “Of those regions, the
                                     August of 2018, CargoX complet-      South is where we have a lot of space
                                     ed its fifth round of fundraising.   to expand and where we are looking
                                     The injection of $ 60 million in     for partners, among freight companies
                                     capital was led by Blackstone        and shippers, to grow,” explained the
                                     and by the Hudson Structured         COO of the startup.
                                     Capital Management fund.               Latin America is part of the strategic
                                     Since its foundation, in 2016, the   plan of the company, but only in the
                                     company with its headquarters        long run. The primary focus of the
                                     in São Paulo received a total of     startup remains Brazil, the third larg-
                                     $ 96 million in contributions,       est transportation market in the world,
                                     derived from investors such as       only behind the United States and
                                     Goldman and Sachs, Qualcomm          China—countries in which, according
                                     Ventures, and the multinational      to Carvalho, “there is already quite a
                                     Agility Logistics, headquartered     bit of investment in technology, even
                                     in Kuwait. CargoX also counts        for companies that do similar things”
                                     with the expertise of two key        to those of CargoX.
                                     executives in the directing body       "Brazil is the best possible laborato-
                                     of the company: Oscar Salazar,       ry [to create and test solutions], due
                                     the ex-CTO of Uber; and Eddie        to both its size and complexity of its
                                     Leshin, cofounder of Coyote (the     market,"says Carvalho. According to
                                     American startup with similar        him, the big objective for CargoX is to
                                     operations to those of CargoX in     transform the Brazilian transportation
                                     the USA).                            market into an online market. ■

                LABS COLLECTIONS BRAZILIAN ROCKET SHIPS                                                                23
© Shutterstock

                 LENDING

                 The Brazilian fintech Creditas
                 begins its expansion into
                 Latin America
                 The startup wants to be the first and foremost partner of the consumer during
                 those big purchases, offering cheap credit as equity for automobiles, real estate
                 property, and salary

                 BY FABIANE ZIOLLA
                 MENEZES
                                     F       ounded in 2012 under the name
                                             BankFácil by the Spaniard Sergio
                                             Fúrio, Creditas was actually born
                                     five years later, after a contribution of
                                                                                    Brazilian fintech reached its turning point.
                                                                                       In 2018, Creditas received $ 55 million
                                                                                    in a C Series round that was led by the
                                                                                    Swedish fund Vostok Emerging Finance.
                                     BRL 60 million led by IFC, a branch of         The contribution, which also had the
                                     the World Bank, and was also the target        participation of Santander InnoVentures, a
                                     of investments by the fintech Naspers in       fund by Santander bank, and of Amadeus
                                     Latin America. Other pioneering funds in       Capital Partners, was important for the
                                     the region that had already invested in the    scaling of the fintech throughout the year,
                                     company in 2016, such as Redpoint even-        sustained by the products that already
                                     tures and Kaszek Ventures, also participat-    existed regarding the concession of credit
                                     ed in the first round. Yet it was only after   as equity for real estate and automobiles.
                                     the next two rounds of investment that the     It was the year in which Creditas really did

    24                                                                                           LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
It is very important to work in
                                                                          localization, and i believe that much of
                                                                          our success here is due to that.
                                                                          BERTRAND CHAVEROT,

                               “It is not exactly defined with            DIRECTOR OF UBISOFT

                                  which product, but we will
                                     debut in Mexico in 2019,”
                                         FABIO ZVEIBIL, VP OF BUSINESS
                                            DEVELOPMENT IN CREDITAS
        Photo: Creditas

                                                                                                                                 Photo: Creditas
                          help the Brazilian consumer learn about         the fintech also participated in the invest-
                          home equity—a type of credit so common          ment round.
                          and broad in other countries, yet so rarely        With the last round, the market value
                          offered and used in the country. While in       of Creditas jumped from $ 250 million
                          the USA such credit lines represent 15%         to $ 750 million—yet prior to this final
                          of residential credit, in Brazil that portion   investment round, the fintech had already
                          does not even reach 2%.                         made the list of soon-to-be unicorns in the
                             With those resources, Creditas an-           innovation platform Distrito.
                          nounced a third line of credit in its opera-       The new resources will fuel the fintech
                          tions, based on payroll loans—loans which       to not only continue growing in Brazil,
                          are repaid through payroll deductions           but also to expand its operations in other
                          over a short period of time, offering em-       countries in Latin America and Europe. “It
                          ployees lower interest rates. “We bought        is not exactly defined with which product,
                          a platform named Creditoo, focused on           but we will debut in Mexico in 2019,” guar-
                          private loans, and we completed the three       anteed Zveibil.
                          of the main equities that everyone has,            In addition to bringing its operations to
                          which are the automobile, real estate, and      Mexico, Creditas has also just opened offic-
                          salaries. And now we are thinking in more       es in Valencia, Spain. “The choice of Spain
                          products beyond credit in those three           happened mostly because Fúrio is from
                          equity ecosystems, which is how I like to       there, but also because it is a context of full
                          call those three lines,” explained the VP       development and that can accelerate ours
                          of Business Development for the fintech,        also,” says Zveibil. In Brazil, Creditas has
                          Fabio Zveibil, to LABS.                         its headquarters in São Paulo and offices in
                             The Series D investment round, an-           Porto Alegre.
                          nounced in July of this year, shaped the in-
                          ternationalization of the fintech. The round    New products by Creditas
                          of $ 231 million was led by SoftBank Vision     In the case of credit linked to automo-
                          Fund and by the SoftBank Group Corp.            biles, Creditas will soon offer financing
                          conglomerate itself. Previous investors of      for the purchase of vehicles. “The client

LABS COLLECTIONS BRAZILIAN ROCKET SHIPS                                                                                     25
“Since almost all reforms end up being more
     will be able to not only use the vehicle
     that they already have to get money, but
                                                     expensive than initially planned, the big hook
     also get credit to buy a vehicle. We are        of this case is that we offer the project”
     still looking to add products and services
     in the purchase of that vehicle, through        FABIO ZVEIBIL, VP OF BUSINESS DEVELOPMENT IN CREDITAS
     partnerships. The client will be able to
     complete repairs and hire insurance at          provide the labor needed for the comple-
     lower rates, in addition to exchanging the      tion of the house reforms. There are no
     automobile whenever they want. I want to        plans yet as to when the service will be
     be the reference for my client when they        offered in other places in Brazil.
     are thinking of an automobile, and follow          And in the case of salary, Creditas is
     the same logic in relation to the home and      developing a credit line that permits
     salary,” emphasizes the VP of Business          payment in installments of products with a
     Development in Creditas.                        high price tag, linked to payroll deductions.
        In the case of real estate, Creditas         “We are going to create a marketplace for
     launched two months ago and exclusively         people to purchase things with a high price
     in São Paulo, a specific credit line for home   tag. A person with a salary of BRL 2 thou-
     reforms. With it, the client could use up to    sand doesn’t have a big limit on their credit
     15% of the value of the property as equity      card to buy a television, but can handle
     for the loan to renovate the house. “Since      perfectly paying in installments [depen-
     almost all reforms end up being more ex-        dent on a good such as that one],” explains
     pensive than initially planned, the big hook    Zveibil. The idea is to offer electronic de-
     of this case is that we offer the project [of   vices, appliances, trips, and other products
     the reform],” tells Zveibil, who also says      and services in the area of education, all of
     that the plan is to sign partnerships to also   them under payroll loans. ■

                                                                                                                        Photo: Creditas

26                                                                            LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
LABS COLLECTIONS BRAZILIAN ROCKET SHIPS   27
Photo: Ascenty
     DATACENTER

     Looking to the cloud, Ascenty
     plans to grow 50% this year
     The Brazilian unicorn is exploiting a rising market and plans its expansion to Chile,
     Mexico, and Colombia

     BY ESTELITA HASS

                        I     t was not an epiphany—nor one of
                              those ideas that reinvents the wheel—
                              that took Ascenty to the exclusive club
                        of Brazilian unicorns. The path taken to suc-
                                                                           that is spread throughout Latin America
                                                                           has gone from 13 to 35.
                                                                              “The business of the cloud is a crazy
                                                                           business. It grows at rates of 40%, 50%
                        cess by the company, headquartered in São          per year. And this for the next ten, fifteen
                        Paulo, was a traditional one: lots of sweat,       years,” he comments.
                        investments, and a strategic gamble in a sec-         Ascenty became a unicorn last year, after
                        tor that, nine years ago, was still incipient in   being bought by the American Digital Realty
                        Brazil and Latin America: the data centers.        for $ 1.8 billion. Nine years ago, they made
                          “Data is the future,” affirmed the vice          an audacious wager: to invest in fiber optics
                        president of marketing and cofounder of            and data centers in Brazil, during a period in
                        Ascenty, Roberto Rio Branco, in an inter-          which the global economy was still suffering
                        view for LABS. A business enthusiast, he           the impacts of the financial crisis of 2008.
                        reveals that the company should grow                  “Brazil was extremely lacking in terms of
                        50% this year alone and is planning an ex-         providing data center services. But it was
                        pansion to Chile, Mexico, and Colombia.            a sector that was growing steeply, even in
                        In five years, the number of data centers          the USA, amidst the crisis that they were

28                                                                                       LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
“The business of the cloud is a crazy business.
          It grows at rates of 40%, 50% per year.
            And this for the next ten, fifteen years”
                           ROBERTO RIO BRANCO, VICE PRESIDENT OF
                            MARKETING AND COFOUNDER OF ASCENTY

                     experiencing. It is a significant investment,
                     but it pays off,” says Rio Branco. Ascenty’s
                     partners, led by the American Chris Torto
                     who resides in Brazil, had just sold Vivax, a
                     subscription TV company, for BRL 1.3 bil-
                     lion. And they saw the opportunity to invest

                                                                                                                          Photo: Ascenty
                     in a promising sector, taking advantage of
                     the fiber optic network that they already had
                     in the country.
                        Nowadays, Ascenty has 13 data centers
                     throughout São Paulo and Fortaleza, and
                     began this month the construction of its first     what our clients need is service. Data is their
                     data center outside of Brazil, in Santiago         lives,” affirms Rio Branco. “So, if there is a
                     (Chile), with an investment of $ 70 million.       problem at 2 am in the morning, they need
                     The company has plans to invest BRL 2 bil-         someone who will take care of them at that
                     lion and wants to reach the year 2020 with 17      hour. This is what happens with Ascenty: a
                     data centers in operation.                         quick call to any of our cellphones, and the
                        Having the necessary know-how in Latin          issue is resolved.”
                     America, alongside partners with a deep               For him, Latin America represents a great
                     knowledge of the local market, was crucial         opportunity for businesses—and it is in
                     in their growth trajectory—to begin with,          this region that he envisions the future of
                     it helped them adjust to the challenges of         the company. Chile, a country chosen to
                     investing in Brazil. One of the important          begin the regional expansion of Ascenty,
                     investments of the company, for example, is        is described by Rio Branco as “a fantastic
                     to bury the fiber optic network that today         country.” “It is a strategically privileged
                     is strung in the air, on the poles of electric     country because of its location, being open
                     companies—making them more susceptible             to investments, technology. For us Brazilians,
                     to the weather conditions and connection           to do business with Chile is a pleasure. The
                     issues: “It is a difficult process, expensive,     cost of operating in Chile is far less than the
                     that demands municipal permits, from all           cost in Brazil,” he affirms.
                     the state-owned agencies… It is the cost of           For Mexico, the second largest economy
                     operating in Brazil,” comments Rio Branco.         in Latin America and the neighbor of the
                        The company currently owns 4,500 km             giant North American market, Ascenty has
                     of fiber optic cables throughout the country.      hired directors and defined the location
                     That is one of the factors that distinguishes      where its data center will be established.
                     them from competitors, according to Rio            In the case of Colombia, the plans are still
                     Branco, and that has set them apart in the         being studied.
                     sector, since it ensures the connectivity of          “Those are the three most thriving econ-
                     data centers.                                      omies in the region. Colombia is growing in
                        “In terms of technology, we are all equal. If   a completely unregulated economy. It is a
                     you have money and a good project, you can         country with a vision of internationalization
                     have the infrastructure of the first world. Yet    that is quite advanced,” says Rio Branco. ■

LABS COLLECTIONS BRAZILIAN ROCKET SHIPS                                                                                                    29
Photos: Quinto Andar
     REAL ESTATE

     QuintoAndar is already
     in 25 Brazilian large cities
     The startup is the newest unicorn in Latin America and it has plans
     for the region in 2020

                       A       ny person that had to look for a       which allowed the startup to offer
     FABIANE ZIOLLA
     MENEZES                   place to rent in Brazil knows that     something truly new: a free security
                               it is one of the most daunting tasks   deposit for tenants and landlords. And
                      in the world. Normally, those that do not       with that, the startup went on to ana-
                      have a cosigner, will need to pay two to        lyze, of its own accord, the credit of the
                      three months of rent in advance or acquire      tenant and approve it in record time:
                      a security deposit that costs 12% of an         three working days.
                      annual contract, on average. In addition,         The BRL 250 million received in
                      the entire process tends to suffer delays,      November of 2018, in an investment
                      close to ten working days. It was that pain     round led by the North American fund
                      that inspired the foundation of the startup     General Atlantic, with the participation
                      QuintoAndar by the Brazilian entrepre-          of previous investors, Kaszek Ventures,
                      neurs André Penha and Gabriel Braga.            Qualcomm Ventures, and QED, were
                        The startup began in 2012, with a             decisive to scale the startup. From
                      small operation in Campinas, inner              there to here, QuintoAndar jumped
                      city of the state of São Paulo where            from 500 to 1 thousand employees, and
                      Penha finished his undergraduate de-            from three to 25 Brazilian cities, includ-
                      gree. Three years after its foundation,         ing the following state capitals: São
                      QuintoAndar signed a contract with              Paulo, Rio de Janeiro, Belo Horizonte,
                      the insurance firm BNP Paribas Cardif,          Brasilia, Goiânia, Porto Alegre,

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“Today, renting is twice as fast
               through QuintoAndar, than through
             the traditional model. The next phase
            was to look at the quality of the rental
                  properties, so as to bring unique
            options for our clients, improving their
                     rental experience, even more”

                                                                                                            Photos: QuintoAndar
               ARTHUR MALCON, REGIONAL MANAGER OF QUINTOANDAR

                     Curitiba, and Florianopolis.                than 30% in the number of contracts
                       It was at that scale which caught the     signed per month in comparison to
                     attention of giants, such as the Japanese   how they performed before joining
                     fund SoftBank. In this month of             QuintoAndar,” emphasized Malcon.
                     September, QuintoAndar announced an
                     investment round led by the fund that       It’s not enough to rent quicker
                     raised $ 250 million and was valued at      This year, QuintoAndar launched a
                     more than $ 1 billion.                      pilot project in which it handles the
                       According to the regional manager         costs of renovating a property be-
                     of QuintoAndar, Arthur Malcon, the          fore placing in the market as a rental.
                     total amount will be used, basically,       Taking its cue from the production
                     for the expansion of the company in         logic of streaming services, the ser-
                     Brazil, with the development of new         vice was christened as QuintoAndar
                     products and services, and the hiring       Originals. “Today, renting is twice
                     of new talents at the leadership level      as fast through QuintoAndar, than
                     in QuintoAndar, in addition to a con-       through the traditional model. The
                     stant investment in technology (only        next phase was to look at the quality
                     in 2019, BRL 70 million were spent in       of the rental properties, so as to bring
                     this respect).                              unique options for our clients, improv-
                       In comparison with its beginnings,        ing their rental experience, even more”
                     when QuintoAndar was called the             said Malcon.
                     “Uber of real estate agencies” and             For the time being, the program is
                     appeared to represent the end of            anchored in the Centro Expandido of
                     mediation in such a traditional sector,     São Paulo and envisions rental proper-
                     quite a few things have changed. The        ties of up to 100 square meters.
                     startup does not reveal the number             Another important aspect in the
                     of agents and photographers that            startup’s radar is its expansion beyond
                     work for the platform, yet it has           Brazilian borders. QuintoAndar
                     disclosed that it already has 15 real       knows that it has a business model
                     estate agencies in the condition of         ready for that. “Many [of emerging
                     partners—and intends to use the             countries] have common pains with
                     newest contribution to increase this        those that we have here and make
                     number. “While we accelerate our            sense to us. […] This is an issue on
                     growth rate, they [the real estate          which we should have news next
                     agencies] had an increase of more           year,” said the regional manager. ■

LABS COLLECTIONS BRAZILIAN ROCKET SHIPS                                                                                           31
Photos: Shutterstock
     OPINION

     Is the struggle against
     corruption to blame?
     DIEGO AMORIM

                    O        n November 14th, 2014, Federal
                             Police agents roused from sleep
                             some of the most powerful men
                    in Brazil. It was the seventh phase of the
                                                                 businessmen experienced a crisis when
                                                                 they arrived at the Federal Police's
                                                                 penitentiaries on the day of their
                                                                 arrests. Some cried in panic, others
                    notorious Lava Jato Operation, chris-        said that they would not accept the
                    tened as "the Final Judgment." Among         "humiliation" of being jailed, according
                    the 25 targets, presidents and executives    to police reports that have appeared in
                    from construction firms in the country       chapters from books and scenes from
                    ended up jailed.                             films on Lava Jato.
                      Tracking the trails left by apprehen-         Even with all the criticisms that can
                    sions, due diligence, breaches in confi-     be raised against any police operation,
                    dence, and the testimonies of other sus-     it was an unprecedented moment in
                    pects probed, the Federal Police were        Brazil. Never before had such rich
                    on the right path when thinking that         and powerful men been thrown into
                    the companies of those powerful men          a police van–all of them together. It
                    had played a part in that large-scale        signified a shift in the paradigm, one
                    corruption network built to unlawfully       that broke the perverse Brazilian logic
                    divert resources away from Petrobras,        in which white-collar crimes went
                    the biggest state-owned company in           unpunished.
                    Brazil. The contracts under suspicion           Some of those construction business-
                    totaled more than BRL 60 billion.            men on that fateful November of 2014
                      With the typical arrogance of              were eventually convicted, and others
                    someone who, blinded by power and            were imprisoned, and others remain
                    a degree of impunity, believes he is         under police investigation. A good part
                    "master of the world;" some of those         of these men preferred to collaborate

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