How BRT can develop the bus mode in Dublin - Paddy Doherty, Chief Executive, Dublin Bus
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
How BRT can develop the bus mode in Dublin Paddy Doherty, Chief Executive, Dublin Bus
Background Dublin Bus operates the public service obligation network in the Greater Dublin Area Also operates some commercial services (Airlink, Tours) Currently carrying @ 118 million passengers per year, more than 7,400 bus departures per day 61% of all PT journeys into CBD are by bus
Dublin Bus Overview
2014
918 Fleet (excluding Tour buses)
o 845 standard double deck
o 70 tri-axle double deck
o 3 midi buses
111 routes
7,300 weekday timetabled trips
52 million vehicle km operated per annum
2,400 drivers –will grow by +100 per annum
3,200 total staff
7 depots
118 million customers
5,000 bus stops
Network Direct Very large completed bus network restructuring by European standards Redesign of all 171 bus routes +400 meetings with external stakeholders Complete redesign of operational practices for all employees +100% increase in cross city routes 36% reduction in route numbers Core network carries +70% of customers Completed in 2013
Network Direct Outcomes
2010 Project End Change
Routes 171 110 -36%
Fleet 1,117 875 -20%
Staff 3,891 3,210 -17%
Customers +4%pa
Financial €45M pa saving
Customer Experience Strong support for fleet replacement and refurbishment from NTA 100% accessible fleet – standard facilities on all routes and buses - continue addition of buggy space on new buses Highest standard of training - vigil vanguard combined with CPC - for customer comfort and safety – for all drivers
Customer Experience Real Time Passenger Information on-street units at ~ 500 bus stops now – expanded list to NTA for further 400 Real time information available at all 5000 stops on Apps, Web and Txt. 800,000 app downloads across iphone/android Customer Relationship Database building has commenced through Wi-Fi & web to develop outbound route specific alerts, allowing real time updates about changes to your route Audio announcements - next stop and safety - on all buses now Passenger Information Displays On-Bus – Rolling out across the fleet during 2014 – 2015 Working closely with the NTA to improve customer information – mapping, timetables, on-line information - across the GDA
Customer Experience WIFI – free and working well – available on all buses and routes now Extensive use of on-line channels to communicate with customers. Both customer support & outbound marketing/information: o Ave. 800,000 website visits per month o 16,000+ followers on Facebook, 24,000+ on Twitter We are using all media channels to drive customers online to ‘relearn’ the new Network (Network Noel) in a fun and engaging way We are working closely with the NTA to improve customer information – mapping, timetables, on-line information via the National Journey Planner - across the GDA
Leap and Fares Full LEAP customer implementation from end 2014 to include: o Products – Dublin Bus rambler now purchased onto the Leap Card o Capping – limits on the cost of daily and weekly travel now apply – free journeys after a certain spend o Rebate - next journey within 90 minutes after start of first will be discounted o Autoload - Direct Debit arrangement to topup epurse automatically if credit falls below a certain point Next step is to look at simplification of the DB cash fare range over three year period from 2014 Significant improvements in ease of using the networks and value for customers
Customer Experience
Research Results From Behaviour & Attitudes
Survey In March/April 2014
All Dubliners (600)Satisfaction with Last Trip
All ever use Dublin Bus: 408
44
Fairly satisfied
Very satisfied 48
2 6
Not very satisfied
Not at all satisfied
Strong score; crucially top box is greater than second box – positivity is quite
emphatic. However: 70% - 80% top box is the norm in retail!
Q.12a I would now like to ask you some questions about your most recent journey on Dublin Bus. Thinking about this
journey, how satisfied were you with your experience overall?
12Dublin Bus: Hostage or Advocate
All use Dublin Bus: 185
Gender Age Social Class
Total Male Female U25 25-34 35-49 50-64 65+ ABC1F+ C2DEF-
% % % % % % % % `% %
57 59 59 61
Choose 62 63 66 62 63
Dublin Bus 67
Only
43 41 41 39
option 38 37 34 38 37
open to 33
me
U25s and 65+ most likely to feel like hostage.
Q.12b And did you choose to use Dublin Bus for that journey or was it the only option open to you?
13Main Reason for Using Dublin Bus More Often Nowadays
All Dubliners using Dublin Bus more often 170
ABC1 C2DE
(88) (82)
% %
%
Favourable routes - brings me to desired location 38 30 45
Convenient/easy to use 36 31 41
Always use/only method available 15 9 21
Reliable service 13 19 8
Accessible/nearby 11 17 7
Don't have to worry about parking
7 8 7
availability/costs
I have a bus pass/leap card 6 5 6
Affordable service 5 5 5
Realtime information available online/through App 5 7 3
Frequency of buses 3 4 3
Other 2 3 1
Q.5 What is the main reason you use Dublin Bus more often nowadays? Anything else, any other reason?
14Customer Numbers Growing
Growth of over 4% annually. This trend has now stabilised.
We expect to carry an additional 4 million customers in 2014 –
118 million
Build on strong performance of Network Direct /RTPI/Leap
Minimum of 50 additional buses will be needed in next 3 years
3 additional people employed for every bus added to the fleet
15Challenges Now Network Capacity to meet growing demand Congestion – acceptable journey speeds/bus priority Reliability – headways Boarding times Information and interaction with customers Carbon/Environmental targets
BRT will deliver: Operational Additional capacity – up to 3,600+ customers per hour Complementary to and enhancement of conventional network Benefits to all bus operations along BRT corridor By extension benefits to areas beyond corridor Running speeds of 20-22 kph compared to current 14-16 kph Quality bus priority – track and signal - to deliver even headways Efficient operation
BRT will deliver :Customers Reliability Speed Convenience Vehicle and off-bus comfort Environment Image Information/Communication
BRT will deliver: Dublin Greater use of Public Transport A new investment option for the city Enhanced image for the bus mode A high quality cost effective solution that can be delivered in a relatively short timeframe A city-wide integrated network
Perception Differentiated Quality Tram like Delivery on BRT can drive usage in standard network
Thank You
You can also read
