How to Supercharge Your KBB Business in 2021 - KBB Leads
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Supercharge Your KBB Business in 2021 How to Supercharge Your KBB Business in 2021
Supercharge Your KBB Business in 2021
Introduction
Covid-19 has changed the face of business as we know it. The
kitchen, bedroom and bathroom sector has been no exception.
Gone are the days when a client could visit you in a showroom.
Even if it were possible, social distancing, sanitising and masks
are enough to put a downer on the experience.
It’s fortunate that the industry has managed to stay afloat
through our friends like Virtual Worlds. VR and 4D CAD design
haven’t just helped aid the KBB sector. They’ve enhanced
the experience.
Increasing sales and taking risk out of the
equation by showing what you’re buying
before you do has only proved the
sustainability of the KBB sector
in a digital world.
Supercharge Your KBB Business in 2021 This guide is here to show the KBB sector that online marketing is the way forward. You may be interested in increasing your ratings across Google. Basic understanding of social media could be your desire. Perhaps simply understanding the basics of content creation will help your business grow. Whatever your needs, KBB Leads are here to show you that your business can come out of 2020 not only surviving but thriving. If you’re interested in developing high quality leads across the KBB sector then read on!
Supercharge Your KBB Business in 2021
Leads Leads Leads
At KBB Leads we put our experience to the test. Years of
research, experimenting and trial and error all mean one thing.
We know how leads work...
What happens if I don’t have enough
leads?
The wheel stops turning. Less leads mean less interest. Less
interest means less sales. Less sales mean less work. You
see where I’m, going… Leads are often the lifeline that a KBB
business depends on.
What happens if I have too many leads?
This seems like a great problem to have. Sadly it’s not. Being
oversubscribed is pointless if you handle it the wrong way.
Not all leads turn into paying clients. A lead could simply be
someone who has viewed your site before shopping elsewhere.
This means that your queue of customers could be full of those
who have no real interest in your services.
Supercharge Your KBB Business in 2021 What’s the solution? It’s the Goldilocks conundrum. A KBB business can’t be too hot because it won’t be able to keep up with the clients who are worth the time. If the feed of leads is too cold then it could be in real danger. The trick is to find the spot that’s just right. How do I find the ‘goldilocks spot’? With a little help from us. We are specially tailored to the kitchen, bedroom and bathroom sector. We know how it works. Not only this but our pay per appointment system means that we can deliver our clients with high-quality leads that have already made progress down the funnel. With our help, you needn’t be treading water or burnt out.
Supercharge Your KBB Business in 2021
Online Marketing
Traditional methods such as word of mouth and newspaper
ads used to be great. But they’ve become limiting. As the world
becomes digital, the KBB sector needs to grow, adapt
and change.
Digital marketing has stayed safe during the pandemic. Reaching
customers through search engines and social media has never
been more important. Statistics prove this alone.
Studies show that 28% of online activity happens on social
media. Imagine that. Ignoring this platform would be insanity!
What’s more, content has become king. According to
Wordstream, using videos on landing pages will increase
conversions by 86%
Supercharge Your KBB Business in 2021
The opportunity is out
there and it’s vital we
plan for it.
We have to know what we
want for our businesses and
tailor our online marketing to
meet those needs. The world
wide web has been developed
to help businesses grow.
However, a simple Facebook
page won’t work alone.
The following guide is designed
to help you. By the end, you
should have a foundational
understanding of online
marketing and be confident in
taking your first steps towards
everything the online market
has to offer.
Supercharge Your KBB Business in 2021
Facebook Ads
Ever used Facebook? If you’re one of the lucky 1.86 billion who
have then you’ve probably seen a Facebook ad.
You know, those videos and images that seem to be tailored to
your interests. My Facebook feed always shows me takeaway
delivery apps. I’ve got a strange feeling it’s going to point out
nearby gyms soon!
Not only are these ads fun and innovative but
they’re also a game-changer.
Here’s why:
Supercharge Your KBB Business in 2021 What is Facebook Advertising? Facebook advertising is a promotional tool. This method is a brilliant way to get exposure for your brand, increase likes and even sell new KBB. How does it work? Facebook allows you to pick who you wish to view your advert based on things like age, gender, location, likes and dislikes. You can also import data from your current audience (if you already have one) and create a brand ‘lookalike’. Will it work? These ads reach people through repeated exposure. If a potential client checks their news feed a few times a day they will repeatedly see your ad. This is dependent on the specifications, of course.
Supercharge Your KBB Business in 2021
Is it cost-effective? Let’s talk about
Yes, and you have plenty
Dave.
of control over it. You set
Say Dave enjoys long
your own budgets, limits
walks on the beach... But
and base your payments
he also is 35, lives in central
on clicks or impressions.
Manchester and is looking
for a professional KBB
retailer to help him build his
dream home. If your target
specification matches Dave
there is a good chance your
ad will appear on his news
feed (probably among the
ads for beach resorts). Not
only this but depending on
the specification your ad will
repeatedly show up for Dave
every time he checks it.
Now that’s good exposure!
How can I tell if my
ad is successful?
By using the Facebook insights
tool you can see first hand
how well the ad is doing and
learn from it. By watching its
performance you can see what
needs to be done and how to
improve it.Supercharge Your KBB Business in 2021
Did you know?
Facebook ads are also connected to
Instagram ads. This means you can
reach audiences on two platforms
with the same campaign. Talk about
two birds one stone!Supercharge Your KBB Business in 2021
Facebook Pixel
The Facebook Pixel is the tool you use to squeeze every penny
out of your social media budget. 80% of KBB businesses don’t
use this. So even if you’re not running any campaigns right now,
getting a Facebook Pixel is great preparation for when you do.
The Facebook Pixel can act as the all-seeing,
all-knowing eyes of your site. Here’s why:Supercharge Your KBB Business in 2021 What is a Facebook Pixel? A small piece of code embedded in a website’s header. Its job is to track consumer’s habits and patterns. This lets us change and adapt to create the ideal customer experience. What does the Facebook Pixel consist of? Facebook Pixels are split into two kinds of events (actions) you may want. Standard events- Generic codes copied from Facebook. They are used for typical actions such as purchases, leads, add to cart, add to Facebook, etc. Custom events- Specific actions a website owner wants to include. These can add rules to standard events. You can also use them to furtherly optimise your site.
Supercharge Your KBB Business in 2021 How does this help? Facebook Pixels give you access to important information. Looking at customer behaviour means you can find out what’s working. You’ll learn how to do things better. Or, if everything is going great, pat yourself on the back. Facebook Pixels let us: • Track conversions • Retarget audiences • Create lookalike audiences • Optimize ads for conversions
Supercharge Your KBB Business in 2021
Getting Started
With Facebook Ads
Manager
A great way for your ads to reach potential clients is by using
Facebook Ads Manager. This is a smart way to set up and
manage your ads whilst monitoring what you spend.
Before we get into that, here are some things to consider…Supercharge Your KBB Business in 2021
Checklist for starting
a Facebook Ad
●• Who am I targeting? ●• What product or services am
I specifically promoting?
●• ●How will they use the
product? ●• ●What is their pain point, and
what objections will they have?
●• ●What is the goal of
the campaign? ●• Do I want leads, brand
awareness, site traffic, sales or
●• Will they be a cold audience something else?
or a warm audience?
Objective on Facebook Manager
One of the first things Facebook Manager will ask you to do is
find the objective for your ad. You might want to spend some
time thinking about this because picking the wrong objective
could be deadly. Well… metaphorically.
Poor choices could harm the quality of your leads.
So choose wisely!Supercharge Your KBB Business in 2021
Possible objectives
include:
Reach
●Messages Lead generation
Engagement Brand awareness
App installs Conversions
Video views Store visits
Traffic ●Catalogue salesSupercharge Your KBB Business in 2021 Target your audience Remember, targeting audience’s habits as well as their locations are key to reaching the right people. When taking advantage of this you can find your audience through residential properties (like home-owners) or even buying habits and interests (like home and garden/renovation). Pick your format What’s your poison? Personally, I like seeing my ads in the carousel style. But Facebook gives you a fine selection of ways to present your ad. These include: • ●Carousel ads- Allows several videos and pictures • ●Collections- Open as a full-screen mobile experience • ●Single image • ●Canvas • ●Video ads It always depends on the specific ad for what will work best. But try to remember that video ads and carousel ads generally do better.
Supercharge Your KBB Business in 2021 Now is the time for action! The call to action button is like the icing on the cake. This indicates what you want your audience to do next. Choosing the right call to action will help drive conversions and putting the right copy in the right places will help people trust in you. Think about this as finishing touches that really help drive you home.
Supercharge Your KBB Business in 2021
Google Ads
What are Google Ads?
Google ads are an advertising tool. The ads can be seen on
search engine results pages (SERPS) both above and below the
‘organic’ content. They’re also found on sites across the web
(search and display network).
How do they work?
Google uses methods like keywords to help pinpoint potential
clients. The idea is that if somebody searches for products and
services related to your company then you will appear at their
time of need.
When a search relating to your business takes place your ad
goes through an auction process. This calculates if it is the best
option out of all ads that use similar keywords. The ‘winning’
result is based on factors such as relevance, the ads quality and
how much you have bid on certain keywords.Supercharge Your KBB Business in 2021 What kind of ads are on offer? Videos, shopping ads and variations across the search and display network all have potential to be Google ads. Can I repeatedly target my audience? Yes. Remarketing can help increase your conversion rates by staying with potential clients who have visited your site even after they’ve left.
Supercharge Your KBB Business in 2021
How much does it cost?
That’s up to you! Google ads allows you to set up a weekly or
monthly budget so you have complete control over how much
you put into your ad. You can also decide what you want to
base your payment on. This can include Pay Per Click (PPC),
Cost Per Click, Cost Per Impression and Cost Per Engagement.
There you have it!
Not bad right? The internet isn’t just funny cat videos and viral
memes. It’s also a fantastic advertising opportunity for the KBB
industry. Regardless of your company’s size, budgets and time
frames, even a small fish can thrive in a big pond!Supercharge Your KBB Business in 2021
Creating Online
Content
Creating online content for your business builds trust. Simply
stating who you are doesn’t work. You need to show your clients
what you can do. A Google search is enough to prove this. The
majority of leading KBB sites are filled to burst with blogs, videos
and product demonstrations.
Here’s a few things you should take into account when creating
online content:Supercharge Your KBB Business in 2021 Educate your audience It may be tempting but your content shouldn’t simply directly promote your business. You need to offer something of value. Consider questions your clients may have and solve their problems. Make it relevant, interesting and helpful. Enhance your visibility Content marketing and SEO go hand in hand. The more you create for your business the more indexed pages there are in search engines. Whilst plenty of content is useful, it’s important to release it in a steady stream. That way there is no information overload. Furthermore, regular posting gives clients something to look forward to. Content equals conversation Creating something of value and sharing it for free can inspire others to do the same. This is ideal when it comes to social media. People who gain interest in your content can become ambassadors for your brand through liking, sharing, tweeting etc.
Supercharge Your KBB Business in 2021 Offer a call to action Similarly to Facebook ads, encouraging clients to take a step in the right direction can be a great way to take things to the next level. This could be something as simple as offering contact information at the end of a blog post. A call to action is the perfect way to encourage clients to make small commitments whilst reducing friction and gaining clarity. Creating online content is often overlooked because it doesn’t necessarily directly generate sales. It’s vital that the KBB sector learns to invest in creating materials and encourage a form of dialogue in order to gain a strong level of trust between clients and themselves.
Supercharge Your KBB Business in 2021
Google My
Business
First impressions count. You can
only make one.
Once upon a time, people were the face of a business. They
were the first line of defence. Good communication, trust
and transparency were what lead to a strong relationship.
Nowadays the values haven’t changed but the face has.
The arrival of the digital world means that a customer’s first
impression of a business begins online.
Google My Business is a fantastic way to ensure that
customers get the most out of this experience. Many people
simply see this as a way of displaying local information. But it’s
also a valuable tool.Supercharge Your KBB Business in 2021
Here are some key tips to making the
most out of what Google My Business
has to offer.
Pick the category Utilise the
You want to make sure that
description box
your services get the right
Let them know just how great
representation. Google has
you are. Use the description
a tendency to change their
box to give them information
categories. Make sure you
they would find most useful.
have picked the correct one.Supercharge Your KBB Business in 2021
Choose a profile
picture
A simple welcoming smile at the
entrance of your showroom won’t
do the trick anymore! Use some
quality photography to showcase
your products and services.
Respond to all the
reviews
Sadly, it’s human nature to
focus on the negative. You
need to combat this. Make sure
you also respond to positive
reviews of your business to
show that all your customers
feel valued.Supercharge Your KBB Business in 2021
Make the most of Add value to the
posting product section
Posting here is an ideal way Listing products and services
to let your customers quickly along with pictures is another
access information. What’s excellent way to draw traffic
more, sharing valuable content to your site.
on this platform could help
boost traffic to your site. Utilising something as basic as
Google My Business in a smart,
cost-effective and professional
way is an amazing way to give
your business the right image.
Don’t make it to be
informative. Make it
to be a statement.Supercharge Your KBB Business in 2021
A Word From KBB
Leads Founder
Hi.
My name’s Jamie and I’m the founder of KBB Leads.
The job of myself and my team is to solve problems, add
value and deliver results across the kitchen, bedroom and
bathroom sectors.
At KBB Leads we do things differently. It’s our mission to
help 1000 KBB businesses grow their sales by double in 3
years. We do this through our tried and tested digital lead
generation formula which is underpinned by an extraordinary
client experience.
So far, KBB Leads has worked with more than 50 businesses and
generated leads worth over £10 million.
Our friends can confirm this. Zac Hildich from Alpha Quartz,
Derby recently achieved over £1 million in sales since joining us
three years ago.Supercharge Your KBB Business in 2021
Not only this, but we’ve saved our clients from time wasters
and lost opportunity by offering our services on an exceptional
pay per appointment and pay per lead basis. This is because
all of our leads come with our unique email and telephone
verification software.
Traditional advertising is failing. TV ads and a shout out in the
paper don’t cut it anymore. KBB Leads understand this and want
to help the industry change, adapt and grow. Whether you want
higher search rankings across Google, exposure social media or
just hot leads, KBB Leads are here for you.
I hope that by reading this guide you have been able to add
value to your business.
Yours faithfully,
JamieYou can also read
