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01. 2018
                                                                           Vol.6 No.01

                                                                        PRESENTED BY

HR Trends In 2018
Good business means putting
employees, culture first
Jewell Parkinson

                         FEATURED RESEARCH

                         Workforce 2020: Building
                         today’s talent to meet
                         tomorrow’s needs
                              Exclusive HR.com research sponsored by
                                       Pandexio - Page 27-38
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01. 2018 Vol.6 No.01

                                                                                                     PRESENTED BY

     Index                                                                                           Features

                                                                                        08
                                                                                             HR Leadership Trends 2018
       ON THE COVER                                                                          More voluntary benefits. More
                                                                                             technology. More mobile.
                                          HR Trends In 2018                                  David Reid
                                          Good business means putting employees,
                                          culture first

                                                                                        11
                                          In 2018, we will see continued focus on            Don’t Fall Behind In The
                                                                                             Evolving Workplace
                                          the importance of culture, reputation
                                                                                             Five ways the gig economy will
                                          and socially responsible technology                change in 2018
                                          engagement.      			                               Marion McGovern
                                          		            Jewell Parkinson PG.05

                                                                                        15
                                                                                             Handle With Care
                                                                                             How to mindfully address a
Articles                                                                                     sexual harassment claim
                                                                                             Leah Weiss
06 How Far Have We Come?                   21 Is 2018 The Year AI Will Build Our
   The state of strategic HR                  Best Teams?

                                                                                        19
   Brian Anderson                             Say goodbye to your low-tech excel             Get Ready For The Workplace
                                              spreadsheets                                   Of 2018
09 Digital Transformation And HR              Phil Alexander                                 Top 10 predictions
   What does it mean and why should you                                                      Kevin Sheridan
   pay attention?                          22 Alexa - Can You Manage My HR?
   Bill Donoghue                              Will AI make HR professionals redundant
                                              or resilient?
13 How Technology Helps In Making             Mehul Pandya
   HR A Strategic Partner
   The changing role of HR                 25 How An Integrated Contingent                  FEATURED RESEARCH
   Gunjan Bhatia                              Workforce Model Helps Companies
                                              Get Peak Value
17 Human Resources: Leading Mergers           Five key ways this approach will help
   & Acquisitions                             businesses
   How to put people, integration and         Ted Sergott
   communication first
   Judy Collister

                                               Workforce 2020: Building
                                                 today’s talent to meet
                                                    tomorrow’s needs
                                                Exclusive HR.com research sponsored by
                                                                    Pandexio - Page 27-38
HR TRends In 2018 Good business means putting employees, culture first - Squarespace
Vol.6 Issue. 01

                                                                                                         Editorial Purpose:
                                                                                                         Our mission is to promote personal and
                                                                                                         organizational leadership based on
                                                                                                         constructive values, sound ethics, and
                                                                                                         timeless principles.

                                                                                                         HR Strategy and Planning Excellence
                                                                                                         Essentials is published monthly by
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                                                                                                         Customer Service/Circulation:
                                                    you make sure that an employee’s harassment          For customer service, or information on

Editor’s Note                                       claim is handled carefully, with mindfulness and
                                                    compassion? Read Leah Weiss’ article, Handle
                                                    With Careto know how to get it right.
                                                                                                         products and services call
                                                                                                         1-877-472-6648

  Y
                                                                                                         Website: www.hr.com
                                                       Gone are the days when HR used to merely
        ear 2017 saw many changes in the busi-      manage administrative tasks and play a support-      For Advertising Opportunities, email:
ness space, which directly or indirectly affected   ing role in the business. For more insights on       sales@hr.com
the HR industry. From Trump’s workplace poli-       HR becoming a strategic partner, read Gunjan         HR Strategy and Planning Excellence
cies to overtime rule, cyber security threats to    Bhatia›s article, How Technology Helps In            Essentials Publishing:
the #me too campaign, there were too many           Making HR A Strategic Partner.                       Debbie McGrath, CEO, HR.com - Publisher
tasks for the HR department to handle. In              Will AI eliminate human from Human Re-            Shelley Marsland-Beard - VP of Sales
brief, 2017 was a hectic and transformative year    sources? Mehul Pandya throws some light on this      Babitha Balakrishnan - Editor
                                                                                                         Savitha Malar - Design and Layout
for the entire HR industry. What’s in store for     most debated topic of 2017 in his article, Alexa
HR in 2018?                                         - Can You Manage My HR?                              Copyright © 2018 HR.com
   Read top HR predictions for 2018 by HR              We are also excited to include featured           Publishing. No part of this publication may
experts in this issue of the magazine. Jewel Par-   research on Workforce 2020 in this issue.            be reproduced or transmitted in any form
kinson’s article, HR Trends In 2018 focuses on      Workforces today have had a hard time keeping        without written permission from the
                                                                                                         publisher. Quotations must be credited.
why corporate culture matters.According to her,     pace with the digital disruptions. It is with this
in 2018, we will see continued focus on the         threat in mind that HR.com partnered with
importance of culture, reputation and socially      Pandexio to create survey research intended to          SUBSCRIBE NOW FOR $99/YEAR
responsible technology engagement.                  investigate how prepared today’s workforce is
   In his article, Is 2018 The Year AI Will Build   to meet the challenges of the near future. The       And get this magazine delivered to your
                                                                                                         inbox every month
Our Best Teams, Phil Alexander says that new        whitepaper not only contains the findings from                          OR
team-building technology will fully take root in    the survey but also the implications of those        Become a Member Today to get it FREE!
2018. He puts forth three biggest HR changes        findings along with valuable takeaways.
we will see in 2018. Kevin Sheridan also lists         Also included are interesting articles on work-
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his top 10 predictions for the 2018 workplace.      force planning and HR trends in this issue. As
   David Reid in his article, HR Leadership         we are all set to embark on a great journey in
Trends 2018, talks about top trends that will       2018, we hope our magazine will help create
have an impact on HR leadership this year.          a better experience for your workforce in your
   The ABC News poll that sparked the #MeToo        organization.
movement found that 33 million US women                Wishing you a great year ahead!
have endured some form of sexual harassment
at work. With 95% of poll respondents finding                Have a say ?
that perpetrators usually go unpunished, HR                  Write to the Editor.
managers play a vital role in helping eliminate
sexual harassment in the workplace. How can

                       Debbie Mcgrath                                          Babitha Balakrishnan
                       Publisher, HR.com                                       Editor,
                                                                               HR Strategy and
                                                                               Planning Excellence
                                                                               Essentials
HR TRends In 2018 Good business means putting employees, culture first - Squarespace
COVER Article

HR Trends In 2018
Good business means putting employees, culture first

     By Jewell Parkinson

      If 2017 showed us anything, it is that corporate culture matters.        they’re building cultures that are part of the solution.
Employees are and will always be a company’s most valuable asset – yet            Over the past few months, many companies have publicly com-
headlines showed that the collective business community still has a            mitted to increasing diversity and creating the cultural environment
lot to do to ensure a fair and balanced workplace.                             rooted in respect and inclusivity to serve as the catalyst to innovation
   The good news, however, is that many companies – often led by               and success. In 2018, we will see companies measure what matters
their HR functions - have demonstrated that they are deeply com-               and provide increased transparency into these efforts; additionally,
mitted to building a strong culture that emphasizes diversity and              they’ll employ new technologies to weed out and eradicate disparity
inclusion and supports the needs of employees throughout the entire            and bias in an effort to sustain a culture of inclusion.
employment lifecycle. Whether it is through innovative new benefits,           Companies Will Embrace a Tailored Performance Dialogue to
an increase in opportunities for diverse candidates, or the addition of        Fit Their Needs
programs to help employees where they need it most, there is much                 In 2018, companies will encourage managers to help their direct
to be proud of in 2017.                                                        reports identify new ways to learn and grow and perform successfully.
   As we look ahead at 2018, one thing is clear. Organizations that            However, it won’t be a one-size-fits-all approach, as some companies
breed a toxic culture will be held to greater public scrutiny than ever        will adopt a continuous performance feedback model and others will
before. On the flipside, we will see companies double down on making           continue to review performance more traditionally.
existing HR programs stronger and enacting new procedures and                     Whichever model is used, we expect that this year companies will
technologies to build a better future for employees across industries.         veer away from rigid performance models to allow for greater agility,
   Here are four HR trends that we are watching carefully in 2018              personalized, dialogue-based performance interactions–focused on
and beyond:                                                                    providing timely and holistic feedback to drive future focused per-
Doing Good Business is Good Business                                           formance outcomes.
   In 2018, we will see continued focus on the importance of culture,          Health and Wellness Will be Customizable for Employee Needs
reputation and socially responsible technology engagement. Data and               In 2017, companies embraced the idea that corporate benefits go
information ethicists will become new stewards of corporate culture.           beyond the walls of the organization itself. Companies began redefining
The digitization of data – and the increasing amount available to              their approach to benefits to take care of the employee in all aspects of
companies every day – is giving leaders a new lens through which               his/her life – particularly geared at maximizing the health and wellness.
to manage projects and teams, while at the same time adding a new                 And that’s just a start. In 2018, we’ll see companies building on their
layer of complexity when it comes to decisions around data that are            commitment to employee wellness through a more inclusive approach
responsible, ethical, compliant and in keeping with cultural norms.            to benefits, customizable for the individual needs of a diverse workforce.
But what 2017 has shown us is the need for a dedicated focus joining           This includes more services for working parents, and for employees of
forces with other key stakeholders such as CEO, CTO, CIO, CHRO                 all ages to take better control of their health and well-being.
across the enterprise operating as the key cultural safeguard for organi-         Organizations will look to deliver on the physical, mental and
zations of all sizes and industries – from startup to mature enterprise.       lifestyle needs of every employee, through various lenses. As technol-
   In 2018, expect to see more companies focusing on ethical data              ogy continues to simplify personal health management, so too will
mining methods and anonymization practices to both safeguard                   companies look for meaningful ways to benefit their employees – in
privacy as well as ensure ethical use of insights. This will be occupied       part through access to tools like Livongo for diabetes tracking and
by those with a skillset that bridges technical skills, privacy expertise      real-time management, Color for genetic testing for cancer, and Milk
and an understanding of human behavior and sound understanding                 Stork for road warriors to ship breast milk. As well, increase focus
of legal and regulatory implications. These individuals will collabo-          on practices such as mindfulness, which has various beneficial effects
rate across c-suite leadership, legal, compliance, human resource and          on well-being. S&P
operations departments to ensure the organization is complying with
all standards, while reinforcing a workplace culture that is increasingly                     Jewell Parkinson is the Head of Human Resources at SAP North America.
                                                                                              Connect Jewell Parkinson
yearning for greater transparency, insight, inclusion and intolerant of
unethical behavior which goes against culture.
Companies Will Double Down on Eliminating Bias in the Workplace
   Corporate headlines in 2017 painted a clear picture: Gender inequal-
ity remains a hot issue everywhere from Silicon Valley to the silver
screen. The conversation these stories sparked has raised awareness                  Would you like to comment?

for change – and in 2018, companies will take proactive measures
to demonstrate greater transparency to show, rather than tell, how

HR Strategy and Planning Excellence Essentials presented by HR.com | 01.2018                                                 Submit your Articles                     5
HR TRends In 2018 Good business means putting employees, culture first - Squarespace
How Far Have We Come?
    The state of strategic HR

        By Brian Anderson

        A recent study by BambooHR shows companies know strategic HR
    HR is important.                                                              1. Help plan the implementation of strategic business decisions
       They just aren’t doing it.                                                 2. Identify strategic business options (e.g. cost and types of benefits,
       Strategic HR means managing HR in a way that supports the com-             benchmarking of culture market, etc.)
    pany’s long-term business goals and outcomes. In essence, it goes far         3. Assess the organization’s readiness to implement strategic options
    beyond the administrative duties HR has been known for and applies            4. Design strategic options (e.g., benefits package plan)
    HR principles and practices to overall business strategy—both now             5. Obtain buy-in for the strategic business options
    and in the future. However, while HR professionals recognize the            Non-HR Management
    importance of strategic HR, a recent study shows that not nearly as            1. Design strategic options (e.g., benefits package plan)
    many HR professionals actually practice it.                                    2. Obtain buy-in for the strategic business options
       According to a survey of more than 1000 current business leaders            3. Assess the organization’s readiness to implement strategic options
    (HR and non-HR) in the U.S., the majority of respondents feel                  4. Help plan the implementation of strategic business decisions
    that it is either important or very important to implement strategic           5. Analyze and oversee the financial and business impact of strategic
    HR practices. However, more than 72 percent of HR professionals                business decisions
    revise and adapt their HR strategy reactively instead of proactively,          Reassuringly for HR, however, management agrees they provide HR
    indicating a significant lack of strategic HR. After all, it is difficult   departments with less support and fewer resources than they need to
    to be thinking ahead when you are being reactive. In fact, a major-         be strategic in their efforts. Only 13 percent of non-HR management
    ity (as much as 60 percent) spend more time in administrative and           agrees that HR is given all the support they need.
    maintenance tasks than they spend in strategic tasks like developing           If we want HR departments to consistently be seen as strategic
    HR processes and practices.                                                 partners, there is still some work to do. However, it can be done, and
       So, what is keeping HR professionals from proactively creating a         the future looks bright! HR can begin by better communicating how
    strategy to support long-term business goals and outcomes? It turns         the activities they perform contribute to the overall business strategy.
    out there are a few factors: Slow executive buy-in, lack of resources       They must also align those activities with the activities management
    (e.g. budget and tools), and administrative demands that limit time.        thinks are most helpful in reaching business goals and initiatives.
    While there’s no easy way to bring about strategic excellence in HR,        In addition, HR can maximize the value of their available resources
    the deeper we dig into the data, the more lessons we learn that will        through improved data management and automated processes. This
    pave the way for HR to become strategic partners.                           will not only free up more time to focus on strategy, but it will also
    Key Results                                                                 justify an increase in the amount of resources HR receives. As HR does
       While 85 percent of HR professionals polled believe it is either         all this consistently over time, business leaders and executive teams
    important or very important to practice strategic HR, only 67 percent       will better recognize them as strategic business partners and empower
    of non-HR management feels the same. Only 27 percent of HR                  them to make a lasting impact going forward. S&P
    professionals work with the corporate board on business strategy.
                                                                                               Brian Anderson is Creative Copywriter at BambooHR. He has written content
       While only 70 percent of HR professionals say they actively identify,                   on several aspects of productivity improvement for BambooHR and Franklin-
    evaluate and implement HR best practices in their organizations,                           Planner.com.
                                                                                               Visit www.bamboohr.com
    even fewer (50 percent) non-HR management members say HR is                                Connect Brian Anderson
    implementing best practices.
       Of the 67 percent of non-HR management who feel that it is
    either important or very important to practice strategic HR, only 46
    percent say that their HR team is either involved or very involved in             Would you like to comment?
    the strategic business planning of the company.
      ACCESS THE FULL INFOGRAPHIC HERE
      HR and non-HR management have very different ideas of how
    HR contributes in strategic business activities.
      They ranked the ways HR contribute most in strategic business
    activities very differently:

6     Submit your Articles                                                                          HR Strategy and Planning Excellence Essentials presented by HR.com | 01.2018
HR TRends In 2018 Good business means putting employees, culture first - Squarespace
STRATEGIC HR IS
OUR MISSION
With the right tools, HR can become the strategic partner every organization needs.
BambooHR streamlines hiring with award-winning applicant tracking, centralizes
and safeguards all your data, empowers employees with easy mobile and desktop
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matters: creating a workplace where talented people can exceed expectations.

We set you free to do great work.

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HR TRends In 2018 Good business means putting employees, culture first - Squarespace
FEATURE

    HR Leadership Trends 2018
    More voluntary benefits. More technology. More mobile.

        By David Reid

        As we embark on a new year, we tend to look ahead to predict             work with to build a more engaged, highly skilled and knowledge-
    what might be in store for us, both personally and professionally. On        able workforce. These applications also enable HR leaders to meet the
    the personal side, we may foresee events that are truly life changing, or    relentless pressure they face to do more for their organizations. Part
    to borrow from current parlance, disruptive – a new home, a new baby,        of the increasing role that technology will play will be on the analyt-
    a new job. When we think about what changes are expected from the            ics side, with applications that will help HR leadership more readily
    professional landscape, what’s new is seldom startlingly, disruptively       identify the initiatives that offer an optimal return on investment.
    new, but rather a continuation of trends that have been emerging                Smaller organizations, especially those with limited IT resources, may
    over time. With this in mind, here’s what I see on the horizon that          have concerns about becoming too reliant on technology that they are
    will have an impact on HR leadership during 2018.                            not able to support. The good news is that the increasingly prevalent
       Recruitment and retention strategies will evolve to include more          cloud-based or software-as-a-service platforms allow organizations
    voluntary benefits. With continued low unemployment and high                 to adopt new applications without having to devote constrained IT
    demand for employees with advanced skill sets, there’s increasing pres-      resources to manage and support them.
    sure on HR managers to devise recruitment and retention strategies              Millennials at work will continue to demand mobile access to
    that will set their organizations apart from the competition. One-way        everything. With the baby boomers retiring, the millennial genera-
    HR leadership will improve their organization’s recruitment and reten-       tion makes up a growing part of the workforce. Even if you aren’t a
    tion game is by creating a more interesting set of voluntary benefits        part of this dynamic cohort, or don’t have one in your family to keep
    to complement the basics (health coverage and PTO). Voluntary (or            reminding you just how out of it you are, or you’ve never stood in line
    optional) benefits may be 100% funded by the employee, funded                behind a millennial coffee-drinker when they used their phone to pay
    in part by the employer, or covered by an amount set aside by the            for their latte, it cannot have escaped the notice of HR leaders that
    employer for each employee to use as they see fit. (If the employees         millennials rely on their mobile devices to manage pretty much every
    are covering all the costs themselves, the reasons for working through       aspect of their personal and professional lives. So, while technology
    their company are convenience and the fact that the company can              will be playing an increasing role in helping HR get the job done,
    often secure a discounted rate for a benefit.)                               you can’t overlook the importance of mobile access to any employee-
       Voluntary benefits cover a very broad range. There are insurance-         facing application, including those providing benefits information.
    related offerings: Dental, vision, life, disability, critical illness, and   Providing mobile access meets an important requirement for millen-
    even homeowners or automobile insurance; offerings that provide              nials, and demonstrating that your organization is responsive to this
    long-term security (a 401 K plan, with matching contributions from           requirement, and is current and tech-savvy, can help with recruiting
    the employer); and education-related benefits: Tuition assistance or         and retaining members of this key workplace cohort.
    student loan repayment. Some companies provide employees with                   More voluntary benefits. More technology. More mobile. These
    the opportunity to receive legal assistance (e.g., creating a will) or       are the top three trends I see impacting HR leadership during 2018?
    financial counseling. There are also many softer benefits, like allowing     What do you see on the horizon? S&P
    employees paid time off to dedicate to volunteer initiatives, and off-beat
    benefits – pet insurance, sabbatical leaves, and delocation (helping                        David Reid is the Founder & CEO of EaseCentral. He has over 30 years of
    employees move to a new location where they’ll work remotely, an                            experience in the employee benefits and group insurance industry and was one
                                                                                                of the earliest adopters of technology as an integral strategy for employers in the
    especially attractive benefit when the company is in an area with a                         late 1990s. Reid started his career as a group sales representative in 1986 with
    high cost of living).                                                                       John Alden Life, and after a short period with Lincoln National Corporation,
                                                                                                and then became a consultant and agent for Unison Benefits Management, a
       Technology will play an increasing role in enabling core HR                              leading provider in the Minneapolis/St. Paul marketplace. In 2012, Reid co-
    processes. Whether benefits are basic or voluntary, they can all, of                        founded EaseCentral, to create a small group solution that provides the robust
                                                                                                eligibility management features previously limited to enterprise solutions used
    course, be handled the old-fashioned way: via paper information                             by large employers.
    flows and manual data entry. However, the old-fashioned way is                              Connect David Reid

    time-consuming, cumbersome, and error-prone. There are applica-
    tions available that automate many benefits-related tasks: Employee                Would you like to comment?
    education about benefits, benefits enrollment, and PTO requests.
    Many applications help manage other HR tasks including recruitment,
    onboarding, performance reviews, and payroll. What these applications
    have in common is that they help improve HR productivity, freeing
    HR professionals to focus on the more high-value and creative aspects
    of their work, such as collaborating with the business groups they

8     Submit your Articles                                                                            HR Strategy and Planning Excellence Essentials presented by HR.com | 01.2018
HR TRends In 2018 Good business means putting employees, culture first - Squarespace
Digital Transformation And HR
What does it mean and why should you pay attention?

     By Bill Donoghue

     The business world is abuzz with the concept of “Digital Transfor-           HR should also align closely with leadership to understand how
mation.” The rise of trends like the Internet of Things (IoT), mobility        to structure the organization during its digital transformation. Tra-
and artificial intelligence (AI) have C-level executives questioning           ditional roles and departments might blend with technology that is
their teams’ digital savviness and access to data. They are struggling         more conventional or IT, meaning that leadership should be clear
to understand how to roll out a formal digital transformation strategy         about and the organization’s direction and requirements for success.
and where it will have the biggest impact on business operations and           According to Skillsoft research, there is still a lack of clarity about what
management. These are big ideas that require big changes, and we’re            C-level position should “own” the transformation. For instance, 34
only beginning to understand what digital transformation will demand           percent of survey respondents said the chief technology or information
of organizations and their workforces. HR must play a significant              officer should oversee the project, while 17 percent responded that it
role in defining those changes, while ensuring that employees at all           should be the role of the chief executive officer. Further, 11 percent of
levels, in all functions have the skills and tools necessary to deliver        respondents suggested the chief learning officer and others indicated
on those new goals.                                                            a chief digital officer, chief operations officer or chief strategy officer
What is Digital Transformation?                                                might be a good candidate. Ultimately, the executive team will make
   Digital transformation is the realignment of, or new investment             the decision, but HR will help them execute on that vision with
in, technology, business models and processes to drive new value               advanced and continuous learning.
and experiences for customers and employees, and more effectively

                                                                               “
compete in an ever-changing digital economy. It is arguably the fourth
industrial revolution, after mechanical production in the 1780s, mass
production in the 1870s and automated production (electronics and                  Digital transformation is impacting every country and
computers) in the 1970s. Digital transformation is impacting every
                                                                                   every industry at an exponential pace. Organization
country and every industry at an exponential pace. Organization leaders
in all industries are using digital advances like analytics, mobility, IoT,        leaders in all industries are using digital advances
social media and smart embedded devices, and both new technologies                 like analytics, mobility, IoT, social media and smart
and traditional technologies to change customer relationships, internal
                                                                                   embedded devices, and both new technologies
processes, business models and value propositions.
   Recent research shows that companies that embrace digital trans-                and traditional technologies to change customer
formation have 16 percent higher revenues, generate 26 percent more                relationships, internal processes, business models
profit and have 12 percent higher market valuations. Despite those
                                                                                   and value propositions”
positive numbers, only 46 percent of companies have begun to invest
in skills to prepare their workforce for digital transformation.
   So how do companies begin to make the transition to digital trans-
formation and reap the rewards of improved business processes? At the             A company’s digital transformation affects every level of the or-
heart of this shift is the need to reskill employees at all levels so they     ganization. There isn’t a single employee who won’t be affected. As
can use new digital tools and incorporate them into their traditional          procedures, technologies, teams, roles and goals change, the HR
roles. Primary research from Skillsoft shows that more than two-thirds         team remains a beacon of information, learning and accountability.
of all organizations believe that they do not have the right leadership        Organizations are in this transformation for the long haul. Smart HR
skills or competencies to adapt at this time.                                  leaders will insert themselves early in the journey to provide teams
Incorporating Training from the Ground Up                                      with the necessary tools and resources that will create a roadmap for
   Training must occur across the organization, including marketing            the workforce and enable long-term success. S&P
and sales, which are increasingly employing analytics to better record
and improve performance, and the C-suite, which should apply digital                          Bill Donoghue is the Chairman and CEO of the Skillsoft Group.
                                                                                              Connect Bill Donoghue
skills to enhance product offerings and build out organization pipeline.
HR managers can support the organization’s digital transformation
by giving employees access to digital skills tools and training with
courses on topics like data science, business intelligence, digital design,
marketing and virtual collaboration. By offering continuous learning
for employees, especially in a digital format, HR managers can keep                 Would you like to comment?
up with their changing job demands, help the organization upskill,
reskill, and find new talent within the existing workforce.

HR Strategy and Planning Excellence Essentials presented by HR.com | 01.2018                                                 Submit your Articles             9
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SALT LAKE CITY, UTAH
                             FEBRUARY 7-8TH, 2018

Create a High Potential
and Passionate Workforce
An HR Conference Dedicated to Leadership Development

   Register    at LEAD2018.COM
   FOR MORE INFORMATION VISIT LEAD2018.COM
FEATURE

Don’t Fall Behind In The Evolving
Workplace
Five ways the gig economy will change in 2018

      By Marion McGovern

    Change is the one thing we can count on. That said, sometimes              of independent workers. For some, combining forces may make the
it can be radical, and others more evolutionary. In the Gig World,             most sense. At the same time though, specialty sites are springing
much of the change I foresee will be the latter. So here are five things       up to cater to a very precise expertise niche. These entrepreneurs
to look for in 2018:                                                           recognize that complicated projects requirements cannot be easily
The Academic Community Is Getting On Board                                     reconciled with the project engines of a Catalant or Upwork, which
   More and more colleges and universities are getting involved with           is designed to spec out all sorts of projects. There are also some spe-
the Gig Economy. This is a great development, since many indi-                 cialty platforms of a more commoditized talent level. For example,
viduals are not prepared to handle the business end of becoming an             there is one that was just released for snowplow drivers Expect to see
independent worker. Various segments of the academic community                 more specialists in 2018.
have taken note of the need to educate this up and coming workforce.           The Technology Supply Chain Becomes More Dynamic
The Babson MBA program may have been the first to have a course                   It was interesting to see Upwork as a vendor at a major staffing
devoted to the gig world, but others are following suit. Udemy, the            industry conference this year. Staffing companies are using Upwork,
online education platform, started offering a course called “The Gig           one of the largest digital talent platforms, to source candidates for
Economy Preparation Guide”. In the spring a Northern California                large clients. Those same clients may use Upwork too, especially
based community college will be launching a course as well. In addi-           when they may want to skirt existing procurement procedures. The
tion, government programs aimed at worker retraining are emerging.             collaborative coexistence will continue though, since the platform
The city of San Francisco, in association with the not-for-profit, Sa-         companies consider themselves technology firms and don’t want to
maSchool, recently launched a free program to help workers succeed             identify as human capital firms. Some, like Catalant, are moving into
in the on-demand gig world. The six-class curriculum covers topics             the enterprise side with large companies to help them understand the
like personal branding, safety, and expense management. Expect to              talent resident within their employee base. It is only a matter of time
see other programs launch to provide independent workers with the              before that employee platform links with the external talent platforms.
business skills needed to be successful in the gig world.                      Innovators Will Continue to Enhance the Gig Community
More Data Will Become Available                                                   The private sector has come through where policy makers have not
   The Gig economy suffers from having no single source of reliable            in many respects. For example, a firm started in 2016, Bunker Insur-
data. The US Government stopped tracking the segment in 2005,                  ance, has developed a professional liability insurance platform that is
but many others have stepped up to evaluate it. These include think            a major enabler of higher end independent work. Similarly, look for
tanks like McKinsey Global Institute, independent research firms, like         other programs to be developed. Trezeo, a start-up in Dublin, Ireland
Emergent Research, industry players like MBO Partners or Upwork,               is developing a fin tech platform to reduce the income volatility of
and industry suppliers like Freshbooks. Expect to see more players             gig works. As Australian financial services firm is launching a pension
enter the fray to gain subject matter expertise credentials in this            product in 2018 targeted solely at gig economy workers in Australia.
burgeoning field. In November, the Aspen Institute announced the               Expect more savvy entrepreneurs to develop products and services to
creation of a special program for Gig Economy research with Cornell.           meet the needs of the Gig Economy. S&P
Similarly, the University of Washington has also just established a new
                                                                                              Marion McGovern, author of Thriving in the Gig Economy, is the co-founder
resource center as part of its MBA program. Building expertise in this                        and former CEO of M Squared Consulting, one of the first Gig Economy
field offers greater leverage and connection to the growing cohort of                         talent intermediaries to thrive before the term was even coined. She is also the
                                                                                              founder of Collabrus, a company focused on independent contractor compli-
gig workers, now numbering over 50 million people in the US. The                              ance. With a tremendous career in the human capital space and with a virtual
increased study will be valuable but with more data, there will be                            specialty in employment law, McGovern taught in the prestigious School of
                                                                                              Management at the University of San Francisco for seven years.
more data to reconcile as well.                                                               Visit http://marionmcgovern.com/
Expect More Consolidation and Specialization                                                  Connect Marion McGovern
   Some were surprised when Ikea purchased Task Rabbit earlier this
year. Given the need to add a higher value service to the retail world              Would you like to comment?
it was a great for Ikea. For the task rabbit folks, it presented the
opportunity for more gigs. That is the opportunity that may driver
more mergers in 2018. As it is, there are more talent platforms in
operation than most people appreciate. Do we really need more than a
dozen platforms for consultants or web designers or…pick a specialty
Many of the more generic sites are trying to attract the same cohort

HR Strategy and Planning Excellence Essentials presented by HR.com | 01.2018                                                    Submit your Articles                             11
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How Technology Helps In
Making HR A Strategic Partner
The changing role of HR

      By Gunjan Bhatia

      Long gone are the days when HR used to merely manage ad-                 not just from a talent, but an employer branding perspective too,” as
ministrative tasks and play a supporting role in the business. Over the        quoted from a post published by HRKatha.
past few years, HR has transformed itself into a most valuable asset
to the organization. It has increased its credibility by participating in
strategic business functions and sharing insightful opinions to make
company’s strategic decisions.
   Since HR leaders are responsible to manage people-related processes,
it gives them better insights to challenges and issues related to the
workforce. Thus, industry experts believe that HR can contribute in
developing best business strategies.
   Today, HR is empowered with knowledge, business insights and
tools to be a part of the conversations where future of a business is
determined. Thanks to technology initiatives, HR is largely relieved
from the administrative tasks and can invest more time on strategic
initiatives such as planning workforce capabilities, managing talent
repository and ensuring that talent needs are always met in a proac-
tive manner.
Technology Is Increasing HR Effectiveness
   A CRANET/ SHRM/CIHRS 2014/15 report demonstrates the
results of a survey where almost 700 HR leaders participated. It was
found that, “83 percent of organizations use online HR management                 By understanding the business deeply: It is important to under-
systems, with 67 percent using an employee self-service option”.               stand all aspects of a business and know how different parts function
Organizations have automated transactional processes that earlier              together. Have basic information about: How does the company
used to take major part of an HR’s work day.                                   generate revenue? Who are the competitors? What makes your busi-
   A 2017 Paychex Pulse of HR Survey revealed that technology has              ness different from competitors? Knowing in and out of a business is
enabled human resources to be more efficient on the job:                       necessary to create better strategies that can go a long way.
   • More than 60 percent of survey respondents believe that                      By putting analytics to the right use: HR Analytical tools have
       technology is very effective to manage payroll, retirement, benefits    become important in the recent times. Strategic data insights provided
       administration, and time and attendance tracking.                       by analytics and reports makes HR more informed and objective. These
   • More than 95 percent respondents find that technology is                  tools aid in identifying high potential employees and predicting which
       effective to manage variety of HR tasks, including onboarding,          employees may be at the risk of leaving the organization. Through
       recruitment, performance management, talent management,                 analytics, employee leave trends can also be found out. Leveraging
       training and development and other functions.                           the accurate data insights put HR in a strong position to voice out
   HR being the most valuable resource for an organization, can now            opinion at strategic discussions.
spend time on processes that matter the most.                                     Takeaway: HR Technology does help Human Resources in increasing
How Can HR Become A Strategic Partner?                                         its effectiveness and making it a strategic partner by its contribution
   By changing the mindset: Though HR is becoming a strategic                  to business decisions and in achieving organizational goals. S&P
partner by bringing innovative ideas on the table, yet there are com-
                                                                                              Gunjan Bhatia is a Director at Saigun Technologies. She believes that people
panies that don’t believe in the concept. Human resource professionals                        are the most important asset and by engaging and empowering the people, an
need to change the mindset that the role of human resources is not only                       organization can see a better tomorrow. She is a result-oriented professional
                                                                                              and ensures impeccable quality of work. Her blogs deal with HR and talent
to manage administration needs, perform transactional operations or                           management
meet compliance, but it goes beyond. The role of HR is ever evolving.                         Connect Gunjan Bhatia
                                                                                              Visit www.saigun.com
   Francis Padamadan, country director, KellyOCG India said, “For-
ward-looking organisations involve HR in a lot of business-related
decisions as it has a bearing on strategy, people/their roles and in                Would you like to comment?

general, the culture of the company. HR is expected to contribute

HR Strategy and Planning Excellence Essentials presented by HR.com | 01.2018                                                   Submit your Articles                           13
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FEATURE

Handle With Care
How to mindfully address a sexual harassment claim

      By Leah Weiss

    The ABC News poll that sparked the #MeToo movement found                      3. Don’t Push. If the offense is new and fresh, an employee might
that 33 million US women have endured some form of sexual harass-                     be feeling angry, sad, exhausted, or an array of other emotions.
ment at work. With 95% of poll respondents finding that perpetra-                     While it is important to document the claim, be careful not
tors usually go unpunished, HR managers play a vital role in helping                  to push too much. Give the employee space, time to speak, and
eliminate sexual harassment in the workplace.                                         the attention they deserve. Some claims may take more than one
                                                                                      day to fully process. Each sexual harassment claim must be
                                                                                      addressed with mindfulness and compassion.
                                                                                  4. Empathize. Sexual harassment comes in various forms, but even
                                                                                      a small quip or comment about someone’s sexuality is justly
                                                                                      classified as harassment if it makes the person feel uncomfort-
                                                                                      able. Take a moment to consider how you would feel if you were
                                                                                      the offended person - and how you would want a HR person
                                                                                      to respond to your claim. Basic mindfulness techniques such as
                                                                                      empathizing with a victim have been proven to help alleviate
                                                                                      the aftermath of a traumatic experience.
                                                                                  5. Act with Discretion. This is the golden rule of HR claims. Keep
                                                                                      claims to yourself and keep your employee’s confidence by not
                                                                                      telling someone else what has happened. Resist the urge to chat
                                                                                      or gossip. Someone’s job, feelings, and safety are at risk - don’t
                                                                                      make matters worse by talking about a claim unless absolutely
                                                                                      necessary.
                                                                                  6. Shut Down Gossip. Corporate culture needs to take a strong
                                                                                      stance on sexual harassment claims and stick with it. Gossip
                                                                                      will happen but it is important to shut it down quickly by ad
                                                                                      dressing the comments, noting what isn’t appropriate about
                                                                                      them, and talking through situations with team members to
                                                                                      address concerns. When employees feel safe to discuss topics
                                                                                      of harassment, questions and concerns can be answered in a
                                                                                      compassionate manner, resulting in de-escalation of a topic.
                                                                                  7. Have a Zero Tolerance Policy. It’s important for everyone
                                                                                      within a culture to understand that sexual harassment of any
                                                                                      kind will not be tolerated. Company policy should be made
                                                                                      clear during the onboarding process and continuously reinforced.
                                                                               A Culture of Compassion and Safety
                                                                                  Building a culture of compassion and safety begins with leadership.
                                                                               Leaders must foster an environment of openness on all levels - from
                                                                               helping employees understand their purpose within an organization
                                                                               to handling sexual harassment claims properly. When leadership
  How can you make sure that an employee’s harassment claim is                 sets the right example, they can effectively shape and reinforce their
handled carefully, with mindfulness and compassion? Here’s how to              company’s culture and values. S&P
get it right:
                                                                                              Leah Weiss, PhD, is the author of HOW WE WORK: Live Your Purpose,
  1. Listen. This might seem like an obvious first step, but we are                           Reclaim your Sanity and Embrace the Daily Grind (HarperWave, 3/13/18). A
       so programmed not to listen that you may not realize you aren’t                        professor, researcher, and consultant, Weiss teaches courses on compassionate
                                                                                              leadership at the Stanford Graduate School of Business, and is a founder of
       fully attentive. Turn your computer screen off, put your phone                         Stanford’s Compassion Cultivation Program, conceived by the Dalai Lama. She
       aside, pull the shades, and sit with the employee one-on-one.                          also directs Compassion Education and Scholarship at HopeLab, an Omidyar
                                                                                              Group research and development nonprofit focused on resilience.
  2. Ask What You Can Do. Was the person harmed? Do they                                      Connect Leah Weiss
       need to speak with a therapist? Do they need to go home early
       or take a sick day? Are they afraid? Be compassionate and help               Would you like to comment?
       in any way that you can.

HR Strategy and Planning Excellence Essentials presented by HR.com | 01.2018                                                   Submit your Articles                           15
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  Professional in HR)

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Human Resources: Leading
Mergers & Acquisitions
How to put people, integration and communication first

      By Judy Collister

     A s companies undergo rapid expansion, HR teams are faced                 the process. Existing and new employees are going to be concerned
with a unique set of challenges that come with acquisitions. Teams are         throughout the process of an M&A deal and try to understand what
tasked with developing and championing holistic plans that promote             the M&A will mean for their role within the company. HR teams
the integration of new employees into the company, without sacrific-           should take on a people-first approach that is thoughtful with respect
ing the company’s existing culture on both ends. How closely you               to impact on all employees, in addition to financial benefits.
work with new team members before, during and after the acquisition               The conversations with employees that follow an M&A deal are
project will ultimately determine the value that will be derived from          essential to understanding and leveraging individuals and their talents
the acquisition. People, integration and communication are the key             within the organization, as well as developing synergies throughout
areas HR professionals can focus on when building out an internal              the workplace.
success strategy that incorporates the company’s newest employees.                There is a myriad of issues that can potentially halt a deal. Getting
People                                                                         people on the same page is one way to hedge potential roadblocks.
    Most people carefully choose the company they work for and the             One best practice is to educate the newly acquired employees on how
company, in turn, carefully chooses them. Once a person has embarked           the purchase decision was made and why it makes sense for everyone
on developing a significant relationship, like the one he or she curates       involved to build a stronger future together.
with the company they work for, they tend to forget that the dynamic              The transaction will affect both previous organizations, not just the
of this relationship can change.                                               acquisition. Sharing and transferring culture is punctuated by how
    While all shifts in workplace dynamics might not be as significant         members of the existing team behave with additions during this time.
as the impact of an M&A deal, the reality is that these do happen. It          Human resources partners with leaders from acquiring and acquired
is important to understand and work with your employees throughout             organizations to understand the people, positions, transitions and

HR Strategy and Planning Excellence Essentials presented by HR.com | 01.2018                                         Submit your Articles                 17
Human Resources: Leading Mergers & Acquisitions

     roles moving forward, while being aware of the resistance that any             A dedicated M&A leadership team can also deploy a team of M&A
     change can bring. Roles may change, bosses may shift, customers             specialists to integration “hot spots.” These specialists can assist in
     and demands will grow. It all starts with the employee understanding        overloads or manual processes that are necessary to conversions.
     why the company is in business and that they are now a part of that         These specialists bring expertise in contract management, sales process
     company’s everyday promise to its clients.                                  mapping or may specialize in data entry. It lifts some of the burden
     Integration                                                                 on existing staff to take on more when taking on more is expected,
        HR teams have to make the decision to invest not only in the             especially with successive and global acquisitions. Running the core
     upfront M&A and deal work, but also in prioritizing the integration         business shouldn’t stop as you onboard another company.
     and assimilation of the new employees for the long term. For example,       Communication
     Park Place Technologies has a small and agile team dedicated to the            Our third and equally important practice is intentional, timely, and
     entire M&A process from identification to value creation. This team         accurate communication. A key to remember is: “Absent information,
     works across all functions to drive the integration necessary for pro-      people will make up their own!” HR professionals should immediately
     ductivity. In this case, Park Place has appointed senior leaders to roles   look at what is available to share with employees in order to develop
     on this team to maximize capabilities. They apply their knowledge           a trust between management and them, so they know the intention
     of the deal to the integration plan and their people knowledge to the       is to keep them informed. Human nature is to want to know what’s
     assimilation work.                                                          happening, to predict what’s around the corner and to be in included.
        For these M&A teams, people placement should be a priority at               A company’s brand promise should be consistently communicated
     every step of the process with their respective C-level partners and the    throughout the process. A brand promise can include a company’
     day-to-day leaders in the business. One of the unexpected benefits          story, its brand, its philosophy, vision and values. At Park Place, the
     of these senior leaders running an integration team is the breadth of       message is consistent in all communication: “We are a high perform-
     knowledge they bring from their prior roles.                                ing organization that strives to be a great place to work and deliver
                                                                                 the very best service and insight everywhere in the world.” Even if
                                                                                 it seems repetitive, reiterating your brand’s promise to employees as
                                                                                 well as clients is critical in developing a cohesive and productive team.
                                                                                    By demonstrating your company’s story in a consistent and authen-
                                                                                 tic way, employees are able to easily adapt to align their culture with
                                                                                 their new one. Additionally, it gives the employee the opportunity
                                                                                 to opt out if the new culture is not a fit for them. Brand messaging,
                                                                                 communication of culture, care and concern for employees should be
                                                                                 integrated at the forefront of every communication plan, especially
                                                                                 during the M&A process.
                                                                                 Wrap Up
                                                                                    Integrating new companies globally is a common and challenging
                                                                                 process for any company of any size. HR teams should approach any
                                                                                 M&A with a clearly defined strategy that prioritizes tactics around
                                                                                 people, integration and communication. As your company continues
                                                                                 to grow, the integration process will become more streamlined and
                                                                                 employee trust will continue to grow within the organization and
                                                                                 provide testimony for successive acquisitions. S&P

                                                                                                Judy Collister leads Park Place Technologies’ Human Resources group. She is
                                                                                                accountable for the development and implementation of people and workplace
                                                                                                strategies, including talent acquisition, engagement initiatives, total rewards,
                                                                                                performance management, training, development and compliance. She joined
                                                                                                Park Place in 2010 bringing over 25 years in human resources experience. Judy
                                                                                                has implemented an Employee Value Proposition and Performance Manage-
                                                                                                ment process – both support Park Place’s unique culture and Service First phi-
                                                                                                losophy.
                                                                                                Connect Judy Collister

                                                                                       Would you like to comment?

18     Submit your Articles                                                                           HR Strategy and Planning Excellence Essentials presented by HR.com | 01.2018
FEATURE

Get Ready For The Workplace Of 2018
Top 10 predictions

      By Kevin Sheridan

     As luck or prescient knowledge would have it, seven of the ten-               “Culture eats strategy for breakfast.”
workplace predictions I made last year turned out to be correct.                   While technology and the associated strategy have great value, their
   While I am happy with that outcome, I hope to do even better in             return on investment will never exceed that of the culture, values, and
2018. Here are my top 10 predictions for the 2018 workplace:                   beliefs of an organization and its employees. Organizations continue to
   1. Digital workplaces will continue to leverage Artificial Intel-           recognize this trend, with numerous organizations recruiting people to
ligence (AI), further promoting “the intelligent workplace.” For               fill the role of Director of Employee Experience. Indeed, over the last
2018, AI will likely have a profound effect on both workplace and              three years, studies by Gallup, Deloitte (Bersin), and The Conference
culture, continuing to change how everyone works (i.e. the practical           Board have all concluded that organizations (and their CEOs) have
flow of how work is accomplished). Specifically, AI will no doubt replace      placed much more importance on staff, culture, behaviors, and how
certain workers, as explored in “Meet Your New Coworkers: Robots.”             their staff works internally to support their external success.
   AI holds immeasurable potential to both compliment worker pro-                  7. Intranets will keep improving performance and become fully
ductivity and reduce workplace stress. Better real-time data, logistics,       utilized. For both economic and practicality reasons, tailored and
planning, and reduced workplace errors and incidents will all result           customized Intranet solutions will continue to attract higher attention
from higher, and better, utilization of AI.                                    in 2018. Ask any IT manager or IT consultant worth their salt, and
   2. Digital literacy will become an essential competence in the              they will tell you that high-performing, well-designed Intranets are
workplace. Very much related to prediction #1, organizations will              still the key application or “window” to the broader digital workplace
not be able to compete successfully without attracting and retaining           and collaborative environment mentioned previously.
top talent who possess the proficiencies associated with the digital               8. Younger workers will continue to have a strong desire to
workplace. Leaders lacking digital literacy will struggle mightily, un-        demarcate work versus life. One of the oft discussed characteristics
derscoring the importance of placing increased emphasis on retraining          of Millennials is their desire to separate work and life, and this is not
and teaching digital literacy.                                                 likely to change in 2018. Remember, millennials are not living to
   3. People analytics will continue to grow, especially since work-           work, as boomers like myself were taught, but rather working to live.
place software will track and monitor us as never before. The broad            To successfully retain this younger generation, it is imperative that
range of software tracking and monitoring services will continue to            you provide workplace flexibility and not be the “old school” manager
grow in 2018, as will the related concerns that George Orwell’s 1984           who demands that employees be present during set and rigid business
“Big Brother” is afoot in the workplace. Technology advances have              hours. To millennials, that is their definition of a workplace prison.
made it possible to track every employee’s electronic moves. Unlike                The millennial generation values freedom because they want to
the technology in Orwell’s novel however, the world’s advances are not         be in control of their own experience. The secret is hiring the right
focused on sordid or scary uses. Rather, one of the greatest benefits          people, so you can trust them and let go. Track their outcomes, not
of the technology is that both productivity and outcomes are better            their time in the office. Millennial employees want and appreciate
measured and therefore better managed.                                         being “free range,” and working in an open and flexible environment.
   4. Collaboration tools accelerate the shift from individual ego                 9. The internal digital workplace will continue to rise in stature.
to collective team contribution. Having been raised in a culture               The trend of workplaces recognizing that they cannot be competitive
promoting collaboration and team-based learning, younger workers,              externally without effective internal digital systems is more than likely
especially millennials, expect and even demand that shared knowledge           to continue. This recalibrating, from external to internal, unleashes
exchange, teamwork, and collaboration will be the central staples of           exciting opportunities for digital work teams to set bold new goals
their work environment. Anything else might be labeled as “selfish”            and make internal digital investments for the future.
or “ego-driven.” This collaborative mindset will continue to substan-              One such example is Workplace by Facebook, which is a place where
tially change workplace culture in the years to come, further focusing         workers can share ideas, brainstorm, collaborate, and achieve more
workplaces from individual to team.                                            work together. This relatively new Facebook tool connects and unifies
   5. Microsoft will remain the top workplace enterprise platform,             employees with their preferred digital and internet tools. Success
despite some recently introduced competition. Yes, competitors such            stories of organizations using Workplace abound, especially from such
as Slack, Yammer, Google Suite, and Workplace by Facebook have                 notable companies as Starbucks, March of Dimes, GoPro, Heineken,
all introduced novel and welcomed new approaches. However, the                 Domino’s Pizza, and Walmart. Workplace has helped transform those
reality is that Microsoft still reigns as the royalty of workplace enter-      cultures by “getting employees out of the dark,” and into the illumi-
prise solutions, and this is unlikely to change for some time to come.         nation - of strategic information, culture, beliefs, goals, recognition,
   6. There will be a continued shifting from leveraging technology            and performance feedback, just to mention a few.
towards changing personal behavior and workplace culture. Even                     Getting this “Employee Experience” right from a digital workplace
years after his death, the famed management guru Peter Drucker still           standpoint is hard work, as already discovered by many organiza-
gets it right:                                                                 tions. Myriad factors can stand in the way of creating the ideal and

HR Strategy and Planning Excellence Essentials presented by HR.com | 01.2018                                          Submit your Articles                 19
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