IFA Highlights 2016 - mm1
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IFA Highlights
2016
mm1 – The Consultancy for Connected Business
IFA Highlights 2016 mm1 view
Key trends and insights
Smart Home, Appliances & Home Hubs: Rising number of
connected devices that are interoperable with leading technology
brands, e.g. Apple HomeKit or Google Nest. Voice assistants and also
Home Hubs are becoming increasingly popular.
Virtual Reality & SmartTVs: Virtual Reality headsets are getting off
the ground in the entertainment industry. First Smart TV prototypes
without frame and 8K resolution.
Wearables & Accessories: Wearables for sports, fitness and health
use cases are still dominating this device category. The third
generation of smartwatches is focused on design and materials.
Smartphones & Tablets: Evolution rather than revolution, i.e.
manufacturers try to differentiate with technical improvements.
Drones & Robots: Diffusion of high-end technology in mass-market
products leads to affordable offerings for various lifestyles. The
products are getting more and more intelligent and easier to use.
mm1 – The Consultancy for Connected Business 2
Smart Home
Established manufacturers expand their product portfolio
and many new market entrants focus on niche markets
Netatmo Philips Hue ednet
Netatmo launches Philips Hue is ednet shows new
first smart radiator expanding its Smart Home
thermostat, which smart home system with focus
enables energy lighting. 30 new on security and
savings of up to 37%. lighting fixtures power consump-
It includes a window and lamps should tion. The company
open automation. It be available from presents new two
can be controlled via October 2016. smart home system
Apple HomeKit and packages.
voice control.
ThermoPeanut viraCube Medion
The smart thermo- A startup from Medion starts in the
meter is as big as a Austria wants to Smart Home market
finger and can be make smart with own gadgets
installed everywhere. irrigation. Sprinklers and platform at an
It transfers the data only water lawns and affordable price. The
via Bluetooth and is flowers, if these focus is on the plat-
compatible with actually need water - form, which links the
Google Nest and and not when the individual compo-
IFTTT. timer tells it. nents in the house.
mm1 – The Consultancy for Connected Business 3
Smart Home
Smart Home solution providers show new devices and
extend partner network to offer interoperability
Qivicon Home Connect
Presentation of the new Home Base 2.0,
which is expected to be released in
autumn 2016.
Supporting different radio protocols
depending on the country, e.g.
HomeMatic IP, ZigBee Pro or DECT ULE.
Qivicon supports some new third-party
devices, e.g. remotes from Logitech, the
weather station of Netatmo and some
entertainment components of Sonos
BSH Hausgeräte announced to enhance their Home
HomeMatic Connect Smart Home platform by early 2017
The platform aims to create a cross-brand digital
HomeMatic will support the intelligent ecosystem and to add value by providing access to
lighting system from Osram Lightify everyday life online services (e.g. HelloFresh, digital cook
from October on. books etc.) and by integrating third party solutions
It will be possible to create individual The system can be controlled by the Amazon Echo
lighting scenes for each room. IFTTT is integrated and enables users to create logic rules
Users can also control their system from between different devices and services, e.g. Philips Hue,
anywhere at anytime via the cloud. Nest or Dropbox
mm1 – The Consultancy for Connected Business 4
Smart Home
White Goods demonstrate how smart household
appliances might improve convenience and efficiency
Siemens Induction Air System AEG SenseCook
Instead of a hood above the The smart oven relieves cooking
stove, the technology is inte- through an integrated core
grated directly between the temperature sensor. The user simply
hobs. Smells and vapors will inserts the thermometer in the steak,
have no chance to spread in the fish or the casserole and the smart
living space. It is connected to oven is doing the rest. SenseCook
the stove and stops automa- features a minimalistic design that
tically when no more pots are consist only of rotary knobs, touch
on the hobs or the cooking sensor and TFT color display.
process is finished.
Miele WT1 Liebherr BluPerformance
The WT1 is the first dryer which With BluPerformance Liebherr
uses the TwinDos system from presented a smart solution of a
Miele: One cartridge with liquid networked refrigerator and freezer.
detergent and bleach stuck This solution helps the user to have a
directly under the drum, both better food management. The com-
are at the right time added to munication of this is regulated by the
the laundry to get an optimum SmartDeviceBox. You can determine
cleaning results. A replacement while you are away what you have to
cartridge can be ordered buy and what is already in your
through the app. refrigerator.
mm1 – The Consultancy for Connected Business 5
Home Hubs & Smart Assistants
Home Hubs & Smart Assistants form a new device
category in the consumer electronics market
Mykie Sony Xperia Agent
Smart kitchen assistant from Sony presented the personal home-
Bosch and Siemens that can be assistant robot. It has a screen with a
controlled via voice. The robot built-in camera on its body enabling
can listen, answer questions, two-way video calling. The robot can
support the users with daily give notifications, search for relevant
tasks and control smart home information and can be connected
devices. Mykie supports its user with smart home devices, like a smart
while cooking with easy and coffee machine. The product is still in
structured instructions and concept phase.
recipes or to order missing
ingredients.
Amazon Echo/Alexa LG’s SmartThingQ Hub with Alexa
Amazon Echo resp. Alexa can LG integrated Amazon’s Alexa in their
answer questions, search the SmartThingQ Hub. The SmartThingQ
web, play music and control Hub is a speaker with some buttons
smart home devices. for control on the top. It has an LCD
display on top to show information.
The Echo was not exhibited at The Alexa integration enables voice
IFA but was still present through control. LG has not announced a
many other companies announ- release date yet.
cing their compatibility with
Echo/Alexa (e.g. BSH, LG).
mm1 – The Consultancy for Connected Business 6
Virtual Reality
Virtual Reality is now taken up by numerous players since it
has the potential to revolutionize home entertainment
Samsung Gear VR (SM-R323) Zeiss VR One Plus
By snapping a Samsung Galaxy The VR One Plus features a
Smartphone into the headset you universal smartphone tray that
will get a wireless and portable can hold devices with screens
virtual reality machine. It creates measuring 4.7” to 5.5”. It also
lively surroundings and realistic has an eye box, which is large
movements by using a super enough to accommodate eye
AMOLED screen and a powerful glasses.
processor.
Alcatel Vision VR Epson Moverio BT-300
Alcatel’s VR is a standalone Epson presented the Moverio
headset – one that does not BT-300 as the lightest and
need a computer or smart- sleekest AR glasses at present.
phone to work. To achieve this, For the two displays Epson will
they implemented a smart- use the OLED-technology. The
phone of its own into the product comes in two parts: the
headset, providing users the glasses and the controller.
possibility to move freely.
mm1 – The Consultancy for Connected Business 7
Virtual Reality
The momentum of VR is driving use-cases beyond
entertainment
Exemplary usage scenarios
Medical Training and Education
Surgical training for Test flights for NASA
students and doctors Military and law enforcement
Social cognition training strategic training
for people with autism Virtual studying (schools,
Pain management universities, etc.)
Retail and Shopping Gaming
Virtual shopping Many brands are supporting
experience gaming, e.g. Sony or Ubisoft
with „Eagle Flight“
Augmented kitchen or
bathroom configurations Several demos of
established game franchises
Challenges and Opportunities
Virtual Reality can be a big opportunity, but still lacks in optimised and native content. Big players have announced not only their
interest, but their commitment to this technology (e.g. Sony or Samsung), however content must be provided in order to maintain the
interest for the customer. 3D TV experienced a similar hype a few years ago, but eventually ceased due to similar challenges.
mm1 – The Consultancy for Connected Business 8
SmartTV
SUHD, OLED, HDR – the TV manufacturers at IFA promise an
even sharper television experience
Samsung SUHD KS9590 Panasonic OLED Sony ZD9 series
Samsung launches a new 4K TV from Panasonic shows a transparent OLED Sony presented the ZD9 series with
the SUHD series - which works with display and OLED prototype, which Ultra HD resolution and mega contrast
quantum dots and is fit for HDR movies could be used to replace an glass for the HDR standard, because of the
with enormous brightness. surface. Backlight Master Drive technology.
Sharp presents 8K and … … first TV without frame
Sharp has launched the prototype Sharp also demoed at the IFA the
of a 27-inch TV with 8K resolution first prototype displays, that come
with the IFA. The device can display completely without a frame. What
16 times as many pixels as a FullHD they will cost and when the
TV. However, until such screens are technology will be released is not
ready for mass production, it will yet exactly known.
still take years.
mm1 – The Consultancy for Connected Business 9
SmartTV
UHD and 4K promise quick enforcement over the next years
Evolution of TV resolutions Rapid growth in 2016
4K/UHD sales have increased continuously over
8K (7680x4320) the past years
From 2017 Worldwide 4K/UHD TV sales are expected to
reach >330 million by 2019 (2013: 2 millions)
4K/UHD share of the total TV hardware market
will reach approximately 29%
4K (3840x2160) Share of Ultra HD TVs (4K) of total sales of
televisions (worldwide)
2016 35%
30% +45%
Full HD (1920x1080)
25%
HD ready
20%
+55%
(1280x720)
15%
PAL (768x576) Netflix: Self-production "House of Cards" will be
broadcasted in 4K 10%
NTSC (720x480)
Direct evolutionary leap to 8K in Japan already for 5%
Olympia 2020, jump for 4K in Switzerland and
Italy European Football Championship 2016 0%
2013 2014 * 2015* 2016 * 2017 * 2018 *
DVB-T2 pushes spread of Full HD
*Forecast; Source: Statista (2014); Parks Associates (2015), WinFuture (03/2016)
mm1 – The Consultancy for Connected Business 10Smart Watches
The third generation of smart watches shows appealing
design and materials
Samsung Gear S3 Classic / S3 Frontier Asus Zenwatch 3 Alcatel MoveTime WiFi
The Gear S3 is similar The watch is running on The MoveTime WiFi is
in design to it’s S2 Android Wear. Notifica- still based on Alcatel’s
predecessor. It comes tions are controlled from own OS and does not
in 2 versions: one the ZenWatch Manager feature Android Wear. It
called S3 Classic and smartphone app, whilst a enables the user to make
the other one S3 new fitness tracking and receive calls directly
Frontier. New features platform records all from the device. The
are e.g. GPS and an trainings. It will be watch also tracks all of
SOS mode. available in rose gold, the users exercise data.
gunmetal and silver.
Fossil Q Marshal / Q Wander Garmin Fenix Chronos Withings Steel HR
Both Fossil smartwatches With the Fenix Chronos Withings latest activity-
are designed to be more Garmin launched a tracking wristwatch
fashionable than they luxury smartwatch. The offers the user fitness
are functional. But the Chronos supports GPS tracking and a heart-rate
Snapdragon Wear 2010 and can track a variety monitor as well as
that’s on the inside add of different activities. smartphone
some features like GPS Other features include notifications. The battery
and location tracking. all-day activity tracking lasts 25-days.
and notifications.
mm1 – The Consultancy for Connected Business 11Wearables
Fitness, sports and health devices with more and more
functions are floating the market
TomTom Touch Garmin Forerunner 35 Philips Health Watch
Beside usual activity The smartwatch This health watch
tracking features like offers pace, distance analyses fitness activity
steps, sleep, calories and time data as and values via a
and distance tracking, much as a real-time Smartphone App (Philips
it also provides a body readout of heart rate HealthSuite) and gives
composition and heart rate zone. personalized health
measurement. It also works as a advices.
fitness tracker.
FitBit Charge 2 TomTom Spark 3 Polar M600
This fitness tracker TomTom did rede- The Polar M600
documents activities sign the TomTom measures the pulse
like running, biking etc., Spark 2 and added during training directly
but you can also track some new features on the wrist. The Polar
specific workouts. It has like a barometer, M600 can also use the
a heart-rate tracking which unlocks new heart rate sensor H7. It
built in but no onside metrics like 3D is compatible with the
GPS, you have to distance tracking, Polar Bluetooth Smart
connect to your Phone. and new sport running and wheel
modes. sensors.
mm1 – The Consultancy for Connected Business 12Smart Accessories
Innovative devices capture new market and feel good
segments
Garmin Virb Ultra 30 Hasselblad True Zoom Motorola VerveCam+
Virb Ultra 30 is a 4K Hasselblad has The Motorola VerveCam+ is
Action Cam from developed True Zoom also called a social media
Garmin with voice for the Moto Z Play, camera. The user of the
control and image which enables the user camera is connected with
stabilizer for mountain to turn the phone into an impact resistant shell
bikers, climbers or a digital camera with around the neck or
whitewater kayakers. lens with ten times attached to it with a clip on
optical zoom, Xenon the collar and streams the
flash and a 1 / 2.3 inch images via smartphone live
12 megapixel sensor into the internet.
with image stabilizer.
Sony MDR-1000X Dyson Pure Hot+Cool Link AfterShokz Trekz Titanium
The Sony MDR-1000X Pure Hot+Cool Link is a AfterShokz presents the
are wireless head- mobile fan, which also new Trekz Titanium.
phones with noise- works as a heater, and Technology has evolved
canceling, that filters even as an air purifier. and now offers a clear
background noise. The With a combination of a reproduction and a good
user can hold a hand HEPA fiberglass and an bass. Sound leakage is
over the shell to switch activated carbon filter prevented, music and
features on and off. the fan cleans the air. phone calls do not
penetrate to the outside.
mm1 – The Consultancy for Connected Business 13Smartphones
Brands try to differentiate their Smartphone by focus on
camera quality and design
Archos 50 Saphir Lenovo K6
5.0” HD display consisting of First smartphone of Lenovo
gorilla glass and a case consisting under it’s own brand. It has a
of rubber/gum. Due to this robust 5.0” FHD display, 13 MP back
outside the smartphone resist dirt, and 8 MP front camera.
water and downfalls. Running on Android.
SONY Xperia XZ Lenovo Phab2
5.2” display with full resolution. 6.4” QHD phablet, first phone
23 MP rare camera with 3D with Google Tango (extended
sensor technology, this means it AR/VR capabilities). Other
has a laser autofocus and a features are Dolby Atmos 5.1
RGBC-infrared sensor. and 3 microphones for 360
degrees audio capturing.
Huawei Nova Motorola Moto Z Play
5.0’’ display with 1920 x 1080 5.5” super-amoled display
resolution, 12MP back and with FHD, up to 50 hour
8MP front camera. Videos can battery, 16 MP dual autofocus
be recorded in 4K quality. camera. Compatible with the
Hasselblade-module.
mm1 – The Consultancy for Connected Business 14Tablets
Devices focus on design and entertainment
Asus ZenPad 3S 10 Lenovo Yoga-Book
The premium-tablet with an Lenovos Yoga Book is a 10.1”
aluminium body weighs just laptop-tablet hybrid whose
430g and is only 5.8mm thin. It “botton” half is a touch surface
comes with lively visuals, and attached via a variation on
cinematic audio, and is Lenovo’s 360-degree
running on Android. watchband hinge.
It can operate as a laptop, a
tablet and a digital art tool.
Alcatel Pop 4 (10) Trekstore SurfTab theatre 13.3
10.0” IPS-display with 1920 x The SurfTab theater 13.3 is an
1200 resolution. The Alcatel entertainment tablet with a
Pop 4 is running on Android 13.3-inch Full HD display and
with a battery which is up to four stereo speakers. It runs
450 hours in Standby mode. with Google Android 6.0
marshmallow and is particularly
suitable for streaming movies.
mm1 – The Consultancy for Connected Business 15Drones
Commercial drones main use case is still filming, but the
devices tend to get smaller, easier to use and cheaper
Selfie Drones: Dobby by Zerotech or Breeze 4K by Yuneec Archos Drone
Smart pocket drones controlled by Entry-level drone with limited
a smartphone. Features are a 13- features like remote control,
megapixel/4k camera, facial smartphone app and 1 megapixel
recognition, target tracking, voice camera.
enabled control (launching the
drone by calling its name), take off
from and land on the user‘s palm
and flying tricks like barrel rolls
EHANG Ghostdrone with AR control Poweregg by PowerVision
The EHANG Ghostdrone can be Powerful drone featuring a 4K
controlled via tilting and inclining camera with 360 degree
of a smartphone. A VR headset functionality. It has a range of
enables control from the drone’s 5km to stream live videos to the
perspective, and a 4K camera is smartphone. Can be controlled
integrated as well. via gestures.
mm1 – The Consultancy for Connected Business 16Robots
Robots are getting smarter and better connected, yet the
most common use-case is still cleaning
Neato robvacs Ecovacs Unibot Windowmate
Neato D3 Connec- Robotic vacuum Window cleaning
ted and D5 Con- cleaner and smart robot that is
nected are the home hub to essentially a
new generation of control smart home robot mop with
vacuum robots by devices, clean air sponges
Neato, that can be and smoke attached to the
controlled via an detector. Launch in base that works
app. 2017. vertically.
Sanbot Sphero BB-8
Service robot from Qihan with the … Star wars robotic toy ball that
goal to meet human’s needs. Has can be controlled via an app,
an appearance like a little android can switch a room on its own,
with a touchscreen, digital eyes map out parts where it
and flipper arms. Equipped with cannot move and using
sensors, cameras for security, augmented reality, it can
video calls and 3D for spatial deliver holographic messages
awareness, facial and voice to an smartphone.
recognition. For home, museums,
shops, hospitals, schools etc.
mm1 – The Consultancy for Connected Business 17mm1 – the Consultancy for Connected Business
Key facts and origins
Over half of the world's
Internet traffic will come
There will be 4bn from Wi-Fi connections
mobile subscriptions 2016
Founded in 1997 by experienced McKinsey worldwide
consultants
50 consultants with more than 300+ Global data volume
successful consulting projects reaches 88,000,000,000
terabytes
Expertise in IoT business models, new
product development, improving customer
experience, optimizing processes and
organizational capabilities
Ubiquitous networked connections between people
and things offer new business opportunities and
challenges. We help organizations to facilitate the
development, implementation, and marketing of
new products and services that cater to an
increasingly digital world.
Sources:
GSMA Intelligence – Global Mobile Economy Report, 2015
Cisco Visual Networking Index: Forecast and Methodology 2014-2019, 2015
Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update 2014-2019, 2015
mm1 – The Consultancy for Connected Business 18mm1 – The Consultancy for Connected Business 19
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