IMPACT REPORT 2020 - MFC Foundation
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IMPACT REPORT 2020
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CONTENTS
A message from the Chair of Trustees 4
Community Club of the Year 5
Stepping Up To The Plate 6
Treats on Teesside 7
East Cleveland 8
Virtual Classroom 9
Education and Employability 10
Fundraising 11
Sport and Physical Activity 12
Health and Wellbeing 13
Social Inclusion and Community Cohesion 14
Summary and our Partners 15
OUR VISION
Inspire confidence, inspire hope.
OUR MISSION
By using the power and influence of
Middlesbrough Football Club, we will deliver
bespoke programmes providing opportunities
to raise aspirations and improve the life chances
of people across our local communities.
OUR VALUES
Quality of service, continuous improvement,
communication, teamwork and inclusion.
Go into the world and do well. But more importantly,
go into the world and do good.
A MESSAGE FROM
THE CHAIR OF
TRUSTEES
Ray Mallon
Welcome to MFC Foundation’s Impact
Report for 2020. And what a year that was!
As the world adapted to a crippling global
pandemic, we as a Foundation needed to
adapt the way we operate to meet challenges
the like of which we’ve never seen before.
We had to do that for our own people and for the people
we are here to serve.
In March we were named Community Club of the Year for the North
East and Yorkshire, a very proud moment for the Foundation and
testament to the work we do and of the people within our organisation.
We are proud of our area and our vision across all three boroughs remains
as steadfast as it has ever been. To receive that award was an honour.
In the summer we took on one of the biggest challenges we have ever faced and
worked with the Applebridge Family to provide 30,000 meals to school children across the six weeks of their
summer holiday. In October we were called upon to repeat the deliveries as again we tackled child hunger
and backed by Ashley Fletcher we raised in the region of £25,000 in a week to make that happen.
We have called on our core values and responded in the best way we know how, head on and with passion
and commitment. Make no mistake, when Covid-19 is finally brought under control, the challenges we
faced before will remain, they’ve never gone away. There will still be inequality, there will still be ‘advantaged’
and ‘disadvantaged’. We will always fight against such injustice and will always strive to offer opportunity, to
help realise potential and the aspirations of the people of this region.
We will continue to break what for many remains a vicious circle of social deprivation, born from a lack
aspiration and a lack of hope. I’ve said before, many times, hope could be argued to be one of the best
things in life, as hope can lead to ambition, aspiration, self-belief and greater self-esteem.
We have continued working with young people most at risk, providing education opportunities and when
that became impossible face-to-face we set up a Virtual Classroom. For the older generation we launched
Tackling Loneliness Together, an initiative that offers help and something which used to be taken for
granted, the chance to talk.
It was a year where we were encouraged to stay apart as individuals. Through that we have come together
more as communities and we have been at the very heart of that.
I would like to thank everyone who supported the Foundation in 2020. Although we are linked to the
football club, we are financially independent from them and receive our funding from a variety of sources.
Our turnover remained healthy last year at £2.1m but we will always need your help to inspire confidence
and inspire hope.
2021 sees us enter our 25th year as a Foundation, it makes us the oldest charity linked to a football
club in the country. We’re very proud of that.
DID YOU
IN
The Times newspaper we were singled out by EFL Chairman
Rick Parry who acclaimed the Foundation: “Middlesbrough is
KNOW?
one of the top clubs in England with regards to supporting the
community through the crisis.”
4
COMMUNITY
CLUB OF
THE YEAR
IT was a very proud day for us in
early March when we were named
as winners of the EFL Community Club
of the Year for the North East & Yorkshire
region.
Recognition came at the Houses of Parliament
where the reasons behind our award were outlined.
We were chosen for the outstanding impact we had made
on the people of our region within their communities.
The awards showcased the quality of delivery taking place across
the country at EFL Clubs. The impact of the work is unparalleled
and highlights the power of football as a force for good.
We were one of six regional winners (listed below) selected for the programmes we deliver
in a number of important areas, including diversity and inclusion, education and health and
wellbeing.
In particular the judges were taken with our community strategy, one with a core principle of ‘making a
difference by being different.’ Through a number of specific projects, such as RiverSideBySide and the Boro
Bus we were able to demonstrate improved community cohesion, health provision and education in one of
the most deprived areas of the country for over 35,000 people.
The 2020 regional winners for Community Club of the Year were to attend the EFL awards night in London in
April when the overall winner would have been announced. We may all have been denied that opportunity,
but there is no denying the pride and humility we felt with our award and the difference we continue to
make.
■ North East & Yorkshire – Middlesbrough FC
■ North West – Wigan Athletic
■ Midlands – Derby County
■ London – Charlton Athletic
■ South East – Crawley Town
■ South West & Wales – Cardiff City
5
STEPPING UP
TO THE PLATE
DURING the summer we undertook one of the most ambitious and ultimately
successful short-terms projects we have ever been involved with.
Forging a partnership with the renowned Applebridge Family group of
businesses, we delivered 30,000 hot meals throughout Teesside during
the six weeks of school summer term.
The aim was to produce and distribute approximately 1,000 free meals a
day to the children of families who needed it most. Applebridge donated
close on £40,000.00, covering the cost of purchasing food, packaging and
transport to ensure a quality daily meal was produced. It was quite often the only
hot meal a child would have all day.
While Applebridge and Quorn Foods provided the ingredients, chefs from
Middlesbrough Football Club volunteered their time to
cook in the kitchens of the Riverside Stadium.
Applebridge were inspired by the fantastic
work carried out by Marcus Rashford
in successfully lobbying the
government to provide
1.3-million free school meals for
children over the summer holidays
and we were humbled they recognised
the work we do throughout our communities
and chosen us to deliver their vision.
Rashford’s commitment would lead to him being awarded
an MBE, our commitment was recognised on the ground, by
thousands of young people and organisations quick to offer
their help.
It was a fantastic gesture from the Applebridge family. We combined
their logistics with our expertise to make a positive difference to so
many in our communities.
There was tremendous commitment to make it work,
commitment which was evident in everything we did
for the rest of the year.
DID YOU
20
young people were engaged in our new Premier League Kicks
Targeted programme, providing direct interventions to young
KNOW? people in Middlesbrough
6
NORTH EAST BAKERY
GIANTS DELIVERED
TREATS ON TEESSIDE
A lot of work and a little treat put smiles on the faces of thousands across Teesside
thanks to the generosity of Greggs and a monumental effort by MFC Foundation staff.
It was one of the most logistically challenging enterprises in a year which presented plenty.
Around 70 organisations covering Middlesbrough, Hartlepool, Redcar and Cleveland and Stockton
benefited, including schools, food banks, hospitals and care homes, as a mammoth 50,000 bottles of
orange juice and 40,000 packets of crisps donated by the Tyneside-based bakery giants were distributed
from Middlesbrough Football Club’s Riverside home.
Local businesses and club staff became involved, working with the Foundation providing
logistical support to a small army of workers, helping to distribute deliveries spread over
three days.
It was a very busy and a very rewarding enterprise which was pulled together at
short notice and evidenced the willingness of everyone to make it work.
The donations were often included in a sizeable quantity of food
provided by the charity His Church and a mini convoy of our
staff delivered much of the stock to the Friarage Hospital in
Northallerton, from where it was distributed among NHS staff
working in South Tees Hospitals.
His Church are a national charity who redistribute surplus or
donated stock from the country’s leading supermarkets
and manufacturers. They work through a support
network of more than 3,000 charities, one of which we
are one.
The scale wasn’t quite as large when we were
needed again in October, but still 2,000
parcels were to be created and delivered.
Boro star Ashley Fletcher publicly
encouraged as many as possible to get
involved in donating food or whatever
could be afforded, following the lead of his
former Manchester United teammate Marcus
Rashford. We were doing our bit to try and
ensure no child on Teesside would go hungry – it’s
something that just shouldn’t happen in this day and
age.
7
EAST
CLEVELAND
Pavement artistry was hailed as a saviour of some communities in an area stretching from Saltburn
through East Cleveland.
Working in association with Youth Focus North East, we challenged communities to chalk their street.
The results, on and off the pavement, were spectacular.
The residents of one street, Coral Street in Saltburn, bought into the initiative wholeheartedly with
both sides of the road adorned with chalk messages and drawings.
Commenting on the project, one lady who simply wanted to be known as Michelle said:
“It was amazing just to have the opportunity to take part. There is not one person on
our estate who isn’t thankful for that. People will talk about this and how much they
loved it for a long time. It brought everyone together and talking to each other.
These were communities that were living behind closed doors, lonely and
scared in the early stages of a global pandemic. This brought man out on
the streets, speaking to their neighbours (socially distanced). There was
laughter and enjoyment.
It was part of some outstanding work undertaken in Redcar,
Saltburn and East Cleveland. Work which has brought
communities back together and some together for the first
time.
The impact the Foundation has made on the region
has been undeniable.
Two new PL Kicks sites were set up, engaging over 250 young
people. Around 40 individuals were actively engaged in
weekly Team Talk sessions, a programme engaging adults with
poor mental health. Four participants have now moved into
employment. Weekly Kitchen Therapy sessions learning
about cooking with Chef Matei Baran, helped to tackle
mental health and isolation. Couch2 5k programmes
have been popular, increasing participants physical
activity through supported walking and running
sessions.
Well in excess of 10,000 meals were delivered
in a programme which we will run for a long as
we can where it is safe to do so.
In addition, well over 3,000 school breakfasts have been
delivered and close on 2,000 food packages prepared
by Chef Baran and distributed to care homes, teachers, GP
practices, hospital staff and blue-light workers.
DID YOU
4,000
leaflets detailing the support available to
people during lockdown were delivered by
KNOW? 15 members of staff
8
THE VIRTUAL
CLASSROOM
VIRTUAL
CLASSROOM
Inspire Confidence Inspire Hope
WHEN the first lockdown was introduced the nation’s children rejoiced, no more school! It very
quickly became apparent that Covid-19 wasn’t going away in a fortnight and that a long-term
strategy was needed. The novelty of staying away from school had worn off.
A child’s education is so important. It shapes them for life and there was a real danger of long-term
damage.
We acted quickly and created the Virtual Classroom. An online resource covering literacy, numeracy,
community and personal development with some physical activity thrown in for good
measure.
We made it free for schools, teachers, parents and children and each week day
for 100 days a new resource was made available. A lasting resource, each element as
relevant now as the day it was published.
Foundation staff were inventive, bringing a fun element to learning and as home
schooling became a new skill to many parents, the Virtual Classroom was
there to help.
All ages were catered for as Squad Number Maths engaged students
with a love of football in a way a maths book might not. Creativity
in literacy was encouraged, minds were expanded, and new
Scrabble Tiles
territories explored.
Primary and secondary school education
Task: Using the in lineboard
scrabble withprovided,
the try and think of as many words which link in to mental
national curriculum was supplemented, support given
health as you can. These could include mental health conditions, emotions, organisations who
support mental health, or things which promote positive mental health.
to those transitioning between the two and projects
for all ages provided. 310
Toilet roll Tic-Tac-Toe
We will continue to develop this resource
The aim of the game is to get a line of 3 X’s or 3 O’s to win the game.
which has already come a long way from a
standing start, helping so many. You take turns with a partner to place your X or O.
To place your X or O you have to complete one of the catching challenges.
Whichever challenge you choose you only have 1 attempt to complete it.
If you fail your partner will have a chance to steal the space from you by trying
to complete that challenge.
DID YOU KNOW?
Touch your head then Touch your knees,
Catch with one finger. touch your knees shoulders, head then
then catch. catch.
302
entries were Stay at home BINGO!
Touch your head, Throw the roll up then sit
received for a shoulders, knees and
Spin around on the
spot and catch. on the floor and cross
Love of Teesside then your toes and
catch.
your legs and catch
art competition inspired by
internationally-renowned Clap 6 times then Catch with one hand. Start from on the floor
artist Mackenzie Thorpe catch. with your legs crossed
then throw the roll up,
then stand up and catch.
9EDUCATION AND
EMPLOYABILITY
We were determined to step up to the challenge set by schools who faced
unprecedented challenges for three quarters of the year.
Supporting physically and virtually with online learning supplementing our face-to-
face engagement, we were able to maintain pathways to the national curriculum
despite many closures and seemingly insurmountable hurdles.
127 65
Youngsters aged 11-16 engaged with on Activities launched in the Virtual
our PL Inspires programme designed to Classroom, an online resource developed
support those who are marginalised or at to cover English, Math, PE and social action
risk of not reaching their potential after practical delivery had to come to a
complete halt in schools early in the first
lockdown
93% 245
Of Year 6 children involved in our Hours of targeted education delivery in
transitional Stepping Up programme a support of 14 cohorts across 7 different
stated they were better prepared for schools
starting secondary school
3,000 45
Young people engaged in physical activity Young people engaged in real life learning
sessions in primary schools, through opportunities despite the restrictive climate
delivery of our Premier League Primary for much of the year
Stars programme
1037
Friends of the Foundation
signed up on business terms
ahead of an individual launch in
mid- December
FUNDRAISING £7,000
There is no doubting the ability of every charity to
raise the sums they would like during much of 2020 raised by the general public
was severely restricted. through individual fundraising
efforts including sponsored runs,
For us, our matchday routes such as the Half-Time walks and challenges
Draw and Round to the Pound were taken away.
Our annual dinner and golf days were put back
by at least a year, events and initiatives that in
£2,900
the past have brought in close
to £50,000. Like everyone
else, we had to be
resourceful and
raised by one Boro fan, auctioning
inventive.
shirts, prints and memorabilia.
£4,250
raised from a match-worn and
match-issued shirt auction when
Kindred Group donated their shirt
sponsorship to us for the game
against QPR
2
New shopping platforms
(Amazon Smile and Fantastic
Fanatics) signed up to ensuring
a percentage of every purchase
DID YOU KNOW?
represents a donation to us
203
treat packages
were delivered
to care workers
providing support to our key
workers during the pandemic
11SPORT AND
PHYSICAL ACTIVITY
Restricting the spread of Covid-19 was of critical importance and that impacted
greatly on the ability to deliver to our usual level. However, sport and physical activity
is the lifeblood for young and not so young alike and we maintained an engaging
level of provision across different programmes.
1,450 775
young people were engaged in boys and girls aged 5-14 took
Premier League Kicks sessions, part in MFC Foundation holiday
on sites which fall into the top 1% courses and tournaments
of most deprived wards nationally
47 60
physical activity sessions per week participants per month took part in FIT
on average delivered to schools on BORO programmes, a weight loss and
our PL Primary Stars programme healthy eating programme, both face to
face and then online
250 100,000
children per month were engaged in our interactions on social media through
Joy of Moving initiative; a programme virtual, physical activity challenges created
designed to encourage healthy lifestyles in by MFC Foundation staff during the
young people pandemic
12HEALTH AND
WELLBEING
Never before had the health and wellbeing of individuals been
under such scrutiny. While the medical profession weaved their
magic and coped in extraordinary circumstances, we did what we
could on a personal level.
91 8,402
children were engaged in a brand-new miles covered by the Boro bus in helping
Health Matters course, delivered weekly to schools and rural communities. For many,
Year 7 pupils at one school this was the only interaction with health
provision as they had difficulty, or little
enthusiasm, in visiting a GP surgery
250 3,000
pupils per month learned the benefits Letters sent to elderly and vulnerable
of healthy eating in a Powered by Water people throughout Teesside with the offer
programme run in association with of help and support, if they needed it
Northumbria Water
1 30
new allotment created from the football and fitness sessions delivered face
transformation of wasteland by members to face and online with adults suffering
of our Team Talk group in Skinningrove. from poor mental health as part of our
This will now be a sustainable resource Think With Your Feet programme
producing fruit and vegetables for local
residents.
13SOCIAL INCLUSION AND
COMMUNITY COHESION
We continued to use the power of football to unite and empower
communities in times that brought challenges to everyone.
3,650 527
hours of meaningful social action phone calls made to elderly and vulnerable
delivered by our NCS programmes Boro season card holders as part of our
Tackling Loneliness Together initiative
350 217
girls took part in our Premier League pupils from four different schools took part
Kicks sessions in the first quarter of in a day-long Show Racism The Red Card
the year alone event at the Riverside designed to promote
new and diverse connection, interaction
and engagement experiences
87 22
participants took part in disability specific male participants meeting under the
sessions on our Premier League Kicks Football Welcomes banner were able
programme before lockdown in March to share online skills sessions with four
members of Boro’s Academy
14SUMMARY
£2.1m 25
Programmes
Income received delivered
65
Employees
10
Trustees
60%
Restricted
40%
Unrestricted
funding funding
PARTNERSMFC Foundation Willie Maddren Centre, Riverside Stadium, Middlesbrough. TS3 6RS
enquiries@mfcfoundation.co.uk | 01642 767674 | www.mfcfoundation.co.uk
@MFCFoundation @MFC.Foundation @MFCFoundation
Registered charity number 1059418 | Registered company number 3142447You can also read
