IN MALDIVES VETA2020 A REMARKABLE TRIUMPH - TravelScapes
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MARCH 2020, PAGES 36, Rs. 60 VOL. 3, ISSUE. 2 A REMARKABLE TRIUMPH Intensifying the Incentives VETA2020 IN MALDIVES
Publisher’s Note
PUBLISHER & CEO
Varun Malhotra
varun@versatilemedia.in
DIRECTOR
Pranav Khullar
pranav@versatilemedia.in
ASSOCIATE EDITOR
Gagneet Kaur
Dear Readers,
ASST. EDITOR This paradise on earth has a lot to offer
Sayanti Halder Face-to-face meetings are ‘critical’ and is suitable for any kind of traveller.
in the business ecosystem as human Whether looking for a relaxing time or
REPORTER interaction and connections are a bit of adventure, we have collated a
Kritika Dua becoming important across business range of experiences that the travellers
events. Digital communication is helpful can best enjoy in the Maldives.
REPORTER & MARKETING ANALYST in certain situations but it can’t negate
Lokesh Tuli the impact of face-to-face meetings Other than this, we bring to you the latest
which remain highly important in and on-going news from across the
BUSINESS HEAD
the world of business. Face-to-face segments of the industry including the
Shilpi Sharma communication can aid in building names that join the travel and tourism
business relationships. Success in clan.
AGM SALES & MARKETING (MUMBAI)
business comes from developing and
Aarti Rajkhewa
maintaining strong relationships and I thank you all again for your kind
CONSULTANT
this is much easier when you have a support. We value your feedback and
real-life conversation instead of digital suggestions so please do write to us at
Anindya Malhotra, Jitin Mann
communication. When you are able to sit varun@versatilemedia.in.
DESIGNER down with someone you can quickly and
Shivnath efficiently communicate and be sure that
you are both on the same page. In this
ADMIN HEAD story we have decoded the power of face- Happy Reading!
R Prem Lata to-face meetings through various studies
and its efficiency.
ASST. MANAGER ADMIN
Deepa Kaur Moving to an island nation, the Maldives Varun Malhotra
for an incentive holiday sounds like a Publisher & CEO
EXECUTIVE-CIRCULATION great idea. Turquoise waters, sandy
Hari Puri, Raja Rari beaches, incredible sunsets and pure
unadulterated luxury best describe it.
Editorial & Marketing Office: Versatile Media: 207, Satya Mansion, Commercial Complex, Ranjeet Nagar, New Delhi-110008
Contact: 011 - 45530380/83 • varun@versatilemedia.in
All information in MiceInsiders is derived from sources we consider reliable. It is passed on to our readers without any responsibility on our part. Opinions/views
expressed by third parties in abstract or interviews are not necessarily shared by us. Material appearing in the magazine cannot be reproduced in whole or in part(s)
without prior permission. The publisher reserves the right to refuse, withdraw or otherwise deal with all advertisements without explanation. All advertisements
must comply with the Indian Advertisement Code. The publisher will not be liable for any loss caused by any delay in publication, error or failure of advertisement to
appear.
Owned and published by: Varun Malhotra, Editor & Publisher, EB-63, Maya Enclave, Hari Nagar, New Delhi - 110064 and printed on his behalf at Acme Tradex India
Pvt. Ltd. ( Unit : Printing press) B - 70, Sector - 80, Noida - 201305
CONTENT
SPECIAL FEATURE Page No. 12
AN OPTIMAL TOOL FOR GROWTH
FACE-TO-FACE MEETINGS BECOMING EFFECTIVE FOR BUSINESS SUCCESS
In any business, face-to-face communication is crucial since many business interactions rely on empathy, connection, understanding and
other intagibles which is a little difficult to build without being gathered in the same room. It helps in expanding the network as well as
enhancing future communication. This form of interaction exudes a feel of affability which, in turn, boosts the business relationships.
Face-to-face meetings enhance trust and credibility and are a great form of persuasion, engagement and leadership. It has positive
outcomes. Therefore, MICEInsiders took the initiative to comprehend the power of this tool of communication through various studies
and gauge its effectiveness
IN CONVERSATION IN CONVERSATION
18 “The year 2019 saw the 16 “WE ARE POSITIVE TO SEE A
company propel into newer GOOD 2020”
geographies” iCEGroup India promotes new domestic
Platinum World Grroup (PWG) consistently raising destinations for its portfolio’s boost
the bar for MICE and more
SPECIAL FOCUS
OVERSEAS
14 VISIT FINLAND NOW EYES 28 EIntensifying the incentives
SMALL WEDDINGS AND MICE
IN MALDIVES
EVENTS FROM INDIA
Aims to promote the destination as a long-stay
destination for travellers
REGULAR NEWS
6......................................................................................................................... Inbound
REPORT 8..............................................................................................................................Trade
20................................................................................................................ Hospitality
32 MICE TRAVEL INDUSTRY TO GROW EIGHT PER 26...................................................................................................................Outbound
CENT IN 2020 30..................................................................................................................... Aviaition
Despite predictions of economic doom and gloom 34..........................................................................................................Appointments
4 MARCH 2020
News
INBOUND
Mumbai to have Buckingham
Palace-like drill to woo tourists
Tourists visiting Mumbai will soon be tourist attraction. Thackeray said the
J&K Government wooing tourists able to watch a ceremonial drill at the
state police headquarters on the lines
government wants to develop Mumbai
as the “Gateway to India”.
from across the country of the famous Changing The Guard
ceremony at Buckingham Palace.
A policy on beach shacks would
be rolled out within a month, he
Jammu & Kashmir Government is taking measures to woo tourists The announcement was made by said, stating that the 700-km long
and adventure enthusiasts to visit and explore the Himalayan Maharashtra Tourism Minister Aaditya coastline of Maharashtra offers
region assuring them safety and warm welcome. In this regard, in Thackeray. The government was also immense tourism potential. Plans
order to strengthen and refresh age-old bond between with West considering allowing tourists to walk are afoot to provide night landing
Bengal, the Department of Tourism held a roadshow at Kolkata as through the headquarters of the facility at the airport at Shirdi which
part of its promotional campaigns across the country to attract Brihanmumbai Municipal Corporation, houses a famous Saibaba temple,
tourists. Director Tourism, Kashmir, Nisar Ahmad Wani led the which is a heritage structure dating and to create additional parking
delegation of the representatives of local travel and hospitality to the colonial era, he said as per a facility at the Kolhapur airport. The
sector for the promotion of the J&K’s vast tourism potential. news report. “Our ceremony is very state government has also decided
Prominent tourism operators, travel agents, destination colourful and the Director General of to invest INR 150 crore for upgrading
management companies besides regional and national media were Police’’s office will have the ceremonial infrastructure in Aurangabad, a
invited at the promotional evening- who networked with J&K’s drill just like the one at Buckingham gateway to tourist attractions such
travel agents for business opportunities and promotion of the varied Palace,” said Thackeray, speaking at an as Ajanta and Ellora Caves. The
tourism products. While appreciating the travel fraternity from event organised by the Confederation government will rope in the private
Eastern region of the country for their continued promotion in travel of Indian Industry (CII). The police sector for developing tourism through
packages, Director Tourism, Kashmir, said Kolkata has remained one headquarters, which housed the state policy decisions such as allowing
of the major markets where from a large number of travellers visit legislature in the past, is located private firms to manage properties
J&K. He assured them that Kashmir is safe for tourism activities near the Gateway of India, a major owned by the state, the minister said.
and hundreds of tourists are already enjoying their holidays at
prime resorts like Gulmarg, Srinagar and Pahalgam. The travel
show was organised in collaboration with J&K Pilgrim and Leisure IRCTC’s Golden Chariot to run
again from March 22
Tour Operators Forum. Various short films on known and off-beat
destinations were also screened on the occasion. The department
has already organised several roadshows across the country
including some of the prominent cities. The railway’s catering arm IRCTC will April 12, 2020. The six nights/seven
resume services of the luxury train days itinerary will commence from
Golden Chariot on March 22 after Yeshwantpur Railway Station in the
Tourist spots in Jharkhand require a gap of a few years, said officials.
IRCTC took over the operation,
morning and visit Bandipur National
Park, Mysore, Halebidu, Chikmagalur,
renovation and development management and marketing of
the special train through a recent
Hampi, Badami-Pattadakal-Aihole,
Goa before returning to Bengaluru,”
The Jharkhand High Court has observed that several tourist places agreement with Karnataka State said IRCTC as per a news report.
in the state require renovation and development. Hearing a PIL, the Tourism Development Corporation The train has undergone a
division bench of Chief Justice Ravi Ranjan and Justice Sujit Narayan (KSTDC), which launched the Golden makeover befitting taste of
Prasad asked the State Tourism Secretary and Tourism Director to be Chariot train in 2008. “The Golden international train travel
present on the next date of hearing, after two weeks. The bench said Chariot is again going to hit the enthusiasts, it said. The luxury train
there are numerous tourist spots in Jharkhand and there was a need tracks in a new look and feel on an tour package cost is inclusive of all
for developing the infrastructure in those places. It said scenic tourist exciting week-long itinerary. IRCTC onboard meals, guided excursions
places such as Maluti temples, Netarhat, Deoghar, Patratu dam and has planned three trips of Golden in air-conditioned buses, monument
Hundru falls need to be modernised. Chariot on ‘Pride of Karnataka’ entry fee and meals at outside
itinerary on March 22, March 29 and venues as per the itinerary,” it said.
6 MARCH 2020
News
TRADE
Off the Map Travel introduces Aurora
Hot Air Ballooning
Beginning December 2020,
adventurous travellers will
have a new way to experience
the Northern Lights in Swedish
Lapland: floating into the Arctic
skies in a hot air balloon. The new
Travelogix announces Aurora in the Sky travel concept,
launched by Off the Map Travel,
the launch of Farecast was created by the founders of
the Aurora Safari Camp, Jonas
Travelogix has announced the launch of Gejke and Fredrik Broman,
Farecast at TTE 2020. Farecast is a new who together with ballooning
airline incentive management platform expert Andrew Peart, have
developed to enable travel agencies, TMCs created a Northern Lights hot air Aurora experience.” the new Aurora hot air ballooning
and consortia to track the performance ballooning operation. Peart has The evening aurora flight next winter are advised to
of their airline overrides and commercial been flying hot air balloons over launches in December 2020 and contact the team at Off the Map
contracts. The powerful platform provides the African savannahs for more will be available through April Travel at their earliest as space
instant access to detailed revenue and than 25 years and will lead the 2021, with booking opening May is limited. For visitors interested
airline ticket statistics, partner contribution Lapland ballooning team. “This is 2020. Guided by a ballooning in viewing the Arctic wilderness
metrics. Farecast gives the data and insights a first,” notes Jonathan Cooper, expert, the hot air balloon will landscapes as well as the Arctic
required by travel companies to track the Founder of Off the Map Travel ascend up to around 40 meters skies, the Lapland ballooning
progress of airline incentives and negotiate and Arctic Travel expert. “We’ve in the air where it will hover to team will also run daytime
the best deals possible. Data is collected never heard of anything like this hunt for the Northern Lights, expedition flights from its home
from any GDS in real-time as soon as a before and everything is pointing anchored to the arctic ice below. base in Gunnarsbyn, Sweden in
ticket is issued, amended or exchanged to this being the region’s next big Those interested in experiencing the Ranea River Valley.
which enables travel companies to optimise
revenue from override and commission
agreements, helping to drive negotiations
with airlines. Trip Mate announces partnership with
GroupCollect
CCRA Travel Commerce Trip Mate, Inc., a travel insurance provider and
Network and Ensemble subsidiary of Generali Global Assistance North
Travel Group allies America, announced that it has partnered with
GroupCollect. This partnership allows GroupCollect
CCRA Travel Commerce Network and and Trip Mate to provide tour operators with a service
Ensemble Travel Group announced a that streamlines the process of group tour registration
strategic alliance that will enable true along with travel insurance add-ons that help keep
members to access and take full advantage group travellers safe and increase tour operator
of Ensemble Travel Group’s benefits, revenue. “This partnership is a natural fit for both
including their award-winning marketing brands,” said Kelly P. Sahner, Chief Commercial Officer
program. “Together, we have been working at Trip Mate. “GroupCollect provides assistance to
on this new collaboration for many tour operators by simplifying the onboarding process the tedious management process required for group
months and while we wanted to make this for groups, while Trip Mate provides GroupCollect’s travel. “We’re excited to partner with Trip Mate to
announcement at our PowerSolutions customers with the tools needed to help keep those continue helping tour operators easily and effectively
National conference, we opted to share the group tours, frequently organised by schools, safe.” Trip run their business,” said Corey Black, CEO and Co-
news early to give even more travel advisors Mate’s travel insurance services will now be provided Founder of GroupCollect. “Tour providers can leave
the opportunity to start enjoying these through GroupCollect’s platform as an add-on for tour the complicated spreadsheets behind and use our
benefits right away,” said CCRA’s President providers as one of several options to increase revenue services to simplify the group tour on-boarding process
and CEO Richard J. Marxen. streams. This furthers both firms’ goal to reduce and increase their revenue streams by providing travel
stress for tour providers by modernising all aspects of insurance and other add-ons to passengers.”
8 MARCH 2020
VETA 2020: A REMARKABLE TRIUMPH
Upholding the ‘Swag Tag’, Versatile Excellence Travel Awards (VETA) concluded its third edition with an amplified
level of gusto and glam. Rising beyond the temperatures, the evening of VETA, hosted on the night of January 7 at The
Imperial, New Delhi and co-hosted by Taiwan Tourism Bureau, witnessed the presence from various Bollywood celebs
including Neha Dhupia Bedi who was present at the ceremony with her dashing hubby Angad Bedi and the renowned
TV Actor Rohit Roy. The evening was hosted by the spectacular diva Sophie Choudry and the star attraction of the
show Sunil Grover who also made everyone laugh out loud with his rib-tickling performances. Overall, 26 awards were
given away to the various industry influencers and passion-driven veterans from across the sectors and fields of travel
and tourism industry.
10 MARCH 2020MARCH 2020 11
Special Feature
AN OPTIMAL TOOL FOR GROWTH
FACE-TO-FACE MEETINGS ARE BECOMING
EFFECTIVE FOR BUSINESS SUCCESS
In any business, face-to-face communication is crucial since many business interactions rely on empathy,
connection, understanding and other intagibles which is a little difficult to build without being gathered in
the same room. It helps in expanding the network as well as enhancing future communication. This form
of interaction exudes a feel of affability which, in turn, boosts the business relationships. Face-to-face
meetings enhances trust and credibility and is a great form of persuasion, engagement and leadership. It
has positive outcomes. Therefore, MICEInsiders took the initiative to comprehend the power of this tool of
communication through various studies and gauge its effectiveness
By Team MI
Face-to-face meetings aid in building successful as your team/ client more on the quality of the meeting good networking opportunities. They
real contacts with your team and is able to have a proper dialogue, experience. Millennials may have are an opportunity to showcase one’s
clients as well as the chances of align and build trust. Also, instead grown up in the digital age and are achievements and nurture existing
persuading the clients are better. of multitasking, your attendees familiar with phones, laptops and relationships or build new ones.
Undoubtedly, it’s a powerful tool to are giving you their full attention. digital apps but they still value Author Steven Sample wrote, “Any
communicate and when well used, it According to IACC trends report, intimate face-to-face interactions. leader who thinks that a memo is as
can also help to grow the business. millennials advocate for more Such meetings enable more personal effective as a face-to-face meeting,
Face-to-face meetings are more effective meeting design and focus interaction and can provide one with or that an email is as effective as a
12 MARCH 2020Special Feature
phone call, is still playing in the minor and the most valued attributes. connections the most effective way relationships,” they said while
leagues.” The study revealed that the biggest to conduct business, followed by allowing better social opportunities
Asia Pacific Incentives and barriers to business when attending email (32 per cent) and phone call to bond with clients and co-workers.
Meetings Event (AIME) has unveiled an industry trade show were lack (four per cent). Interestingly, when It is also easier to read body language
a new report that shows 93 per cent of quality buyers and exhibitors (33 asked about the rise of digital in the and facial expressions and interpret
of business event delegates find per cent), followed by insufficient industry, the two biggest concerns non-verbal communication signals.
human interaction and connections networking opportunities (24 per lay in losing touch with human Respondents overwhelmingly
important across business events, cent), poorly organised appointments relationships (48 per cent), followed agreed face-to-face communication
with 48 per cent declaring them to and meetings (20 per cent), lack of by online communities replacing is best for persuasion, leadership,
be critical. The new study, conducted educational opportunities (13 per physical communities (26 per cent). engagement, inspiration, decision-
by Talk2 Media & Events, surveyed cent) and poor timing of the industry Matt Pearce, CEO of Talk2 Media & making, accountability, candour,
over 200 buyers and exhibitors from event (10 per cent). Events said, “This industry report focus and reaching a consensus.
across the Asia Pacific region (87 The study also found that over provides real insight into what makes The report also states that business
per cent) and the wider world (13 per 60 per cent of buyers and exhibitors delegates tick and is another way executives overwhelmingly agree that
cent) - looking at industry challenges continue to find face-to-face we’re continuing to listen to the face-to-face meetings are not just
community. We have sharpened our preferable but necessary for building
focus on creating more meaningful deeper, more profitable bonds with
and human moments, with greater clients and business partners and
opportunities to drive positive maintaining productive relationships
business results.” with co-workers.
The vast majority of executives Emails and conference calls
feel face-to-face communication is although allow us to tackle
essential for business, according to everyday tasks and easy issues but
a 2009 Forbes Insights survey of over organising face-to-face meetings
750 business professionals. As per this on a regular basis can improve one’s
report, eight out of 10 respondents relationships with their clients,
said they preferred face-to-face resulting in accelerated growth.
meetings over technology-enabled Face-to-face meetings can make you
meetings such as video conferencing. a high achiever and your team more
Face-to-face meetings “build satisfied. Strong relationship equals
stronger, more meaningful business growth.
MARCH 2020 13Special Focus VISIT FINLAND NOW EYES SMALL WEDDINGS AND MICE EVENTS FROM INDIA AIMS TO PROMOTE THE DESTINATION AS A LONG-STAY DESTINATION FOR TRAVELLERS Visit Finland, the national agency responsible for international marketing of Finland Tourism, is gearing itself for the growing number of Indian travellers coming to Finland. Tarja Koivisto, Account Manager- Global Sales Promotion, Business Finland, during the recent two- city roadshow of Visit Finland in Mumbai and New Delhi, respectively, shared further plans and strategies for the Finish way forward By Sayanti Halder With more Indian travellers nowadays seeking new highlighting the distinctive character of the India market, she informed that around 10 new destinations beyond the conventional alternatives, destination’s four regions to promote the Finnish companies have made their way to India Visit Finland is now aiming to diversify its offerings country as a long-stay destination in the India through this year’s sales mission. She said that to welcome a varied range of additional travellers, market. The marketing agency wants Finland there has been a growing interest among Finnish both leisure and business, to add a fillip to its to gain the market position as a stand-alone tourism stakeholders to engage the Indian travel current incoming traffic. “Having sufficient capacity destination for Indians where the average stay trade and that growing interest reflects in the to host groups and families, we are looking forward of an Indian visitor remains six to seven nights representative character of the 14 products, to small-sized weddings from India to boost the especially taking advantage of its proximity to destinations, DMCs who were a part of the sales current traffic of Indians to Finland. Small and other Scandinavian or Baltic countries. “Finland mission this year. “Last year, we had only eight intimate weddings in Lapland have been famous for is not a small country. It has four different suppliers. This year, we have 14 and most of them a long time now and we aim to receive more Indian and distinctive regions. Therefore, we want to are first-timers in India,” she said. wedding groups coming to Finland for the same,” promote Finland as a long-stay destination in Koivisto said that Visit Finland’s focus in said Koivisto. She was heading a delegation of 14 the India market,” she further added. the India market will continue to be B2B2C. Finnish tourism suppliers to India for its annual Koivisto continued saying that Finland can no “We support tour operators in joint marketing sales mission. longer behave like a transit destination as one campaigns and back it up with FAM trips for She mentioned that the concept of a white or two nights are not sufficient to experience the trade and media,” she said. Currently, wedding comes true in Finland and such a what this destination has to offer. “Therefore, Visit Finland is looking forward to more joint setting for Indian weddings would be a dream- we aim on increasing the number of overnight campaigns with the ‘selective travel agents and come-true moment. Helsinki or entire Finland stays in Finland especially for the Indians. tour operators’ for a more B2C approach. As far has been awarded, several times, as the best Finland is now becoming both the transit and as the India market development is concerned, meeting place and it is very ideal for small- stand-alone destination for the Indians,” she Koivisto said that there has been 27 per cent sized MICE travel and congresses, as Koivisto further added. “With great Indian restaurants growth in Indian overnights to Finland last year further suggests. “We have several convention now available in Finland, along with several and for the first time, Indian overnights crossed centers with just the kind of facility that MICE vegan alternatives as well, we now look forward the one-lakh mark in 2019. “We are extremely and wedding travellers seek.” Other than this, to more Indian tourists coming to Finland pleased with the results,” she said. She Finland is also receptive to fetching more of including the conservative travellers too.” expected the growth momentum to continue families, millennials, honeymooners and ladies- Koivisto shared that Visit Finland wants to and stay around 15 per cent average, this year only groups or solo female travellers from India, increase the numbers, precisely why they are as well. “With such a trajectory growth already, this year. hosting annual sales missions, more rigorously. we expect a rise of 15 per cent by the end of Furthermore, Visit Finland will be Also, understanding the importance of the 2020,” hopes the optimistic Koivisto. 14 MARCH 2020
MARCH 2020 15
In Conversation
“WE ARE POSITIVE TO
SEE A GOOD 2020”
iCEGroup India promotes new
domestic destinations for its
portfolio’s boost
Bearing the motto of ‘Whenever, Wherever’, iCEGroup India is gradually reaching the summit of quality
MICE travel services while simultaneously receiving a huge network of clientele as the organisation
stands on the threshold of completing a decade in the market. Comprehending the travel business’
pulse for more than two decades now, Mohit Khanna, Managing Director of iCEGroup India, further
talks about the company’s far-fetched vision to develop its revenue and repute along with having a
positive year ahead
By Sayanti Halder
Founded in June 2010 by Khanna himself, iCEGroup neighbouring countries such as Bhutan and Nepal. have successfully conducted five to six destination
India has gradually emerged as one of the prime We are positive to see a good 2020,” he shares. “We weddings till date, which is our highlight for the
sources of MICE tourism for Indian travellers, thus are focused on promoting new technical support to year,” he further adds.
becoming highly reputable and reckoned name in enhance travel experiences. It is the era of digital. Speaking of company’s strength and foundation,
the Indian travel industry. “iCE is my passion and We customise the technology as per the need and Khanna elaborates that iCE has a team of
that should sum it all! Before starting this venture, I requirement of our clients and their propensity to pay experienced, multi-tasking professionals, all
had incorporated all the learning over the years and for the service.” focused to achieve successful completion of the
nurture iCE to its current repute,” adds the proud As Khanna mentions, the year 2019, like any entire event rather than each one doing a specific
Khanna and continues saying, “We are a team of election year, was uncertain in the beginning job role. “Moreover, the movement once confirmed,
energetic professionals, which is the secret mantra
of iCE. At iCE, one will always find business ethics
and extraordinary service standards over everything Domestic MICE will play a game-changer and
else.”
MICE tourism has always been a passion for hopefully will bail us out before we close the
Khanna and that is why his company is called ‘iCE’
(Incentives/Conferences/Events) and taking this
term of 2019 - 2020
very passion ahead, Khanna now looks forward to
adding the size of business and volume of quality but was looking to have a promising closure. our team personally connects with the grassroots
to his company’s quality services. “With the sudden However, the current quarter has been hit by the level on all the processes from tickets to visa to stay
scare and spreading of Coronavirus around the Coronavirus and that has changed the dynamics. that avoids any miscommunications, whatsoever.
globe, it is difficult to predict the numbers for 2020, International travel is either cancelled or on hold Also, our team members who are working on the
currently. We are still contemplating on our final and some new domestic travel has been added. operations of the movement travel with the group
numbers due to a decline in international MICE “Domestic MICE will play a game-changer and as tour managers. Therefore, by the time of travel
travel. However, new avenues are opening and we are hopefully will bail us out before we close the term they are connected to most of the team leaders and
promoting domestic destinations such as Gopalpur of 2019 - 2020. We launched our wedding and are comfortable with each other. Think MICE, Think
(Odisha), Pondicherry and Pelling (Sikkim) along with social events division ‘Wedding Knots’, this year and iCE,” he sums it up.
16 MARCH 2020In Conversation
“The year 2019 saw the
company propel into
newer geographies”
PLATINUM WORLD GRROUP
CONSISTENTLY RAISING THE
BAR FOR MICE AND MORE
Creating everlasting impressions and understanding the need for offering the ‘experiences
beyond extraordinary’, Platinum World Grroup (PWG) has persistently put brilliance over any other
parameters. We brought to the podium, one of the industry aficionados and a success pillar behind
PWG’s sturdy rise, Birju C Gariba, CEO & Executive Director, who outlined his strategic thoughts
on the mushrooming incentive market, shed a light on company’s phenomenal growth in the year
gone by, while also being seemingly optimistic about the company’s business growth in 2020 amidst
the spectacle of whirlwind aberrations happening due to the widespread of Coronavirus
By Gagneet Kaur
Founded in 2002, Platinum World Grroup (PWG) is outside. We successfully organised some very high as he notes and claims that the incentive market
a conglomerate focused on providing the highest profile events in countries like Romania, Macau, has propelled growth of an industry that probably
quality solutions for MICE (Meetings, Incentives, Vietnam, Greece and so much more. While overall didn’t even fully exist at the time PWG established
Conferences, Events), Weddings, and specially- it was a challenging year for the travel trade due to its presence in the market and eventually, saw
crafted travel experiences. Since inception, PWG has our diversity into MICE, with weddings and leisure a meteoric rise in the past decade. “MICE was a
executed thousands of events in over 75 countries. together, we were able to bring back a home run. mere mammal as opposed to an industry in early
Today, the company has an associate network spread In Bucharest, we landed up hiring the Presidential 2000 when we stepped into the industry intending
across 200+ destinations. Platinum’s track record Palace to pull off a gala event that saw some very to provide complete turnkey solution given our
in new business acquisitions, client retention and awesome performances including the Bollywood knowledge in both travel as well as the events
overall growth today is amongst the highest in the playback duo Sukriti and Prakriti Kakkar and many side. The incentive market though significantly
industry. And it is with utter pride which Gariba international artists. The Macau event saw a competitive now has been a steady factor as far as
shares further talking about the company’s passion congregation of performers from various spheres of growth is concerned for PWG,” he states.
towards process-driven execution that helped PWG the world such as Mongolian Archer contortionists, Further speaking of the numbers and set targets
attain the tag of ‘World’s first full-service MICE & Chinese Drummers, Singing Chefs from Italy and so for the year ahead while also being actively cautious
Wedding Agency’ to get the prestigious ISO 9001: on. We enthralled the guests with an experience that about the sudden dip in travel businesses due to the
2000 and followed by the ISO 9001: 2015. left them completely mesmerised.” widespread of Coronavirus, Gariba highlights, “The
“As a company, Platinum has always put Incentive travel is fast leaving its roots as a year 2020 which started with quite a bang for us
excellence over any other parameters and it is our rewarding method and is developing into a corporate has somewhat wrapped itself in a lot of challenges
madness for perfection with the eye for detailing tool that helps drive motivation and transformation including the two key namesakes ones “TCS” – The
that has always stood out for us. This coupled with in the workplace. The corporate world has Corona Syndrome & Tax Collected at Source. We,
our process-driven organisational ensures that we understood that engaging and retaining your top however, estimate the challenges to subside by late
always deliver beyond commitment and live true to talent is an absolute necessity today. Incentive travel second quarter or so post which we expect a sudden
our tag line – Experiences Beyond Extraordinary,” he growth has seen a steady rise backed by expanding thrust in demand again. We expect the year to
proclaims and continues boasting, “The year 2019 budgets, increased participant eligibility and probably be a bit tepid and do hope the global factors
saw the company propel into newer geographies improved internal and public perceptions of incentive clubbed with the local ones subside to bring back the
with a good mix of events within the country and travel programmes. Gariba couldn’t agree more rainbow and sunshine in the business.
18 MARCH 2020TravelScapes
Top things to experience in 24
hours when visiting Macao
FROM LUXE HOTELS TO BEAUTIFUL WORLD HERITAGE SITES, MACAO HAS SOMETHING FOR EVERYBODY,
MAKING IT THE PERFECT VACATION SPOT. TAKE A STROLL AMONGST THE EUROPEAN AND ASIAN
LANDSCAPE AND YOU’LL BE AMAZED AT THE VIBRANCY OF LOCAL CULTURE AND ARTS.
H ere is an all-inclusive 24 hour guide for best food,
cultural and experiences in Macao
GET BLESSED AT A MA TEMPLE -
This temple dedicated to the Sea Goddess Mazu was
built in 1488 and is the oldest and most famous temple
EXPERIENCE PANDA PAVILION -
The Macao Giant Panda Pavilion is a place for animal
lovers. Nestled against a hill in Coloane at Seac Pai Van
START YOUR DAY WITH DELICIOUS EGG TARTS - in Macao. Situated in the southeast of the Macao Park there are two rare giant Pandas Kai Kai and Xin
A famous Portuguese specialty in Macao, ‘Pastéis de Peninsula, it is believed to be the temple from where Xin.
Nata’ - or little egg tarts - are sold at many cafes and Macao’s name is derived.
bakeries in the city and are best when eaten hot direct
from the oven!
ENJOY THE HOUSE OF DANCING WATER SHOW -
Created and directed by Franco Dragone, the USD250
million production 'The House of Dancing Water'
is a breathtaking water-based show that brilliantly
VISIT THE RUINS OF ST. PAUL - expresses the Asian culture on stage..
Macao’s most iconic monument, the Ruins of Saint
Paul's are the ruins of a 17th-century Catholic religious
complex. Listed by UNESCO as a World Heritage site VISIT MACAU TOWER FOLLOWED BY LUNCH AT
in 2005, the baroque design of the granite façade 360° REVOLVING RESTAURANT -
is unique, and carries some sculptured western and Boost your adrenaline by bungee jumping at Macau
oriental motifs. Tower which is the highest commercial building.
After the jump, treat yourself with some delicious food
and stunning views from Macau’s highest and only
360° revolving restaurant.
HAVE LUXURIOUS EXPERIENCE AT COTAI STRIP –
EXPLORE SENADO SQUARE – Fancy a luxurious experience after a full day’s of fun
Senado Square has been Macao's urban centre and sightseeing? Surrounded by the glamour and buzz,
for centuries, and is surrounded by pastel coloured there are many ritzy hotel resorts in Macao at the Cotai
neo-classical buildings, creating a consistent and Strip to experience some extravagance. These hotels
harmonious Mediterranean atmosphere. are a haven of elegant accommodations, Michelin-star
dining and innumerable opportunities for relaxation.
Macao is visa free destination for Indians.
MARCH 2020 travelscapesonline.com 21News
HOSPITALITY
Accor Showcase 2020 successfully concludes with the
participation of 52 hotels
Accor Showcase 2020 at Pullman New Delhi Aerocity saw a great outcome.
Around 52 Accor hotels and resorts such as Fairmont Jaipur, Pullman New
Delhi Aerocity and among others as well as international hotels such as
Fairmont Bab Al Bahr, Sofitel Krabi Phokeethra Golf & Spa Resort, Movenpick
Resort Kuredhivaru Maldives and Movenpick BDMS Wellness Resort participated
in the showcase. There was an overwhelming response from the travel
and trade industry. “Since last three years, Accor Showcase has achieved
prominence in the travel and tourism industry. In the last edition of Accor
Showcase we hosted around 1,600 delegates from the country. This year Accor
Showcase will focus on strengthening the luxury portfolio messaging and also
familiarise the delegates with our vision of ALL-Accor Live Limitless. We are
hopeful that the fourth edition of Accor Showcase will create a great buzz in the
industry,” said Kerrie Hannaford, VP, Commercial, India and South Asia, Accor.
Prince Hotel to undergo major Hilton announces signing of
renovation rebuilding largest hotel in Bangkok estate
Prince Hotel, located on Canton market outlook has caused Hilton recently announced the signing
Road, Tsim Sha Tsui, has been management to rethink the of a management agreement for its
closed for a major renovation benefits of a full closure to largest hotel in Bangkok yet. Together
that is expected to take 15 enable Phase 2 to be accelerated with real estate company AP Prime
months to complete. A favourite to achieve overall downtime and Property Company Ltd., Hilton will
hotel for global business and cost benefits. While this decision convert the former Grand Ayudhaya
leisure travellers since 1984, could have resulted in major staff Hotel into a 608-room hotel under
Prince Hotel will be refreshed reductions, no jobs will be lost as the company’s flagship brand, with
with new bedroom and bathroom a result of the full closure. The a target to open it as Hilton Bangkok earmarked as one of Bangkok’s rising
furnishings and fixtures, a new key priority is to protect jobs and Ratchada in 2022. business and financial districts.
Continental Club Lounge, as well create a sustainable long term No more than 27 kilometers from Following the refurbishment
as a new dining concept that business future for the cluster of both the Suvarnabhumi Airport process, the hotel will feature an
celebrates the best of local and three Marco Polo Hotels, namely and Don Mueang International executive lounge and two restaurants
international cuisines. The hotel Prince Hotel, Gateway Hotel and Airport, the hotel will be located including an all-day dining restaurant
will reopen in Q3 2021 as Marco Marco Polo Hongkong Hotel. on one of Bangkok’s major arteries, and a Chinese specialty restaurant,
Polo Prince Hotel, and reflect Ratchadapisek Road, which sits with other dining options available in
the new contemporary elements in close proximity to commercial the hotel’s café and bar. It will also
that will enhance this well- buildings and landmarks, such as the boast generous meetings and events
known regional brand. Thailand Cultural Centre and Siam spaces of approximately 2,584 square
The contract for Phase 1 of Niramit, both of which are premier meters, including an 816 square
the renovation was awarded in locations for many international metered-ballroom. Guests can spend
December 2019. The abnormal arts and cultural shows in Bangkok. their downtime in the hotel’s fitness
The larger vicinity has also been center or pool.
20 MARCH 2020Uncover a
world of
ideas
2,500 exhibitors ready to inspire
and help grow your business
Find out more at
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Destination Partner Official PartnersHotel Feature
Urban
&
Contemporary
Shangri-La Hotel
Dubai
Casting a spell of splendour with its opulent
accommodation, impeccable dining options
and warm Arabian hospitality in the heart
of this dynamic city, Shangri-La Hotel,
Dubai provides its patrons with endless
experiences to cherish
By Gagneet Kaur
Location:
The 42-storeyed hotel
is housed on Sheikh
Zayed Road and is a
15-minute drive from
Dubai International
Airport and just five
minutes from the Dubai
Convention Centre and
World Trade Centre.
Dubai’s crowd-pleasing
beaches are near the
strategically located
hotel that sits opposite
to Dubai International
Financial Centre (DIFC).
Events, Meetings and Celebrations: Meeting the shopping
An ideal address for both large and small functions as well as intimate gatherings with the meeting rooms and ballrooms and sightseeing needs
designed in a new-fashioned manner featuring state-of-the-art audio-visual equipment. The experienced event management with the The Dubai
team at the hotel ensures the functions run smoothly. The Al Nojoom Grand Ballroom is divisible into two smaller rooms Mall and Burj Khalifa,
and Al Bader Junior Ballroom can accommodate close to 500 guests. The seven additional function rooms (Nasreen,Yasmin, in the close proximity,
Arjawan, Jihan, Sawsan, Rayhan and Zaafran) are the perfect breakout rooms or venues for smaller events. A range of dining Shangri-La Hotel,
options ensures all culinary tastes are well-catered be it a grand feast for a wedding celebration or a business dinner for a Dubai offers comfort,
company event. The Shangri-La Events Collection and Golden Circle Event Planner Rewards, an industry-leading meeting and convenience and
events loyalty programme for meeting and travel professionals is valid across the Shangri-La, Kerry and Hotel Jen portfolio. The excellence.
rooftop terrace on Level 42 makes for a perfect backdrop for cocktail receptions and intimate gatherings.
22 MARCH 2020Hotel Feature
Rejuvenate Your Senses:
With the skilled therapists customising a
personal spa journey for the guests, offering
ultimate indulgence as well as top-notch
service and facilities allowing guests to relax
and rejuvenate at Shangri-La Hotel, Dubai.
Achieve balance and peace of mind at Chi, The
Spa, where the principles of vitality, fitness and
Lavish Living Spaces: beauty seamlessly blend in unique therapies.
Shangri-La Hotel, Dubai features a mélange of traditional luxury and modern amenities, with its each The vegan and `Sense of Place’ treatments
room offering wonderful views from a sophisticated setting. Guests are presented with choice of 302 provide unmatched pampering. It’s the first
luxurious rooms and suites. The categories are Premier King, Premier Twin, Deluxe King, Deluxe Twin, hotel in the city to introduce its own meditative
Horizon Deluxe King, Horizon Deluxe Twin, Horizon Executive King, Horizon Premier King, Horizon One- colouring facilities in-rooms to help enhance the
Bedroom Suite and Presidential Suite. Those staying in the Horizon Club rooms enjoy its various privileges guest well-being. Treat your body to a relaxing
including an access to the Horizon Club Lounge with complimentary refreshments throughout the day, retreat in the sauna and steam rooms. There
private health club and indoor infinity pool. Besides which, the hotel also boasts of 126 fully-furnished is a gymnasium with technogym equipment,
serviced apartments from studios to three-bedroom units with city and sea views, respectively. movement studio, squash and tennis court.
MARCH 2020 23News
HOSPITALITY
TRADE
Radisson starts 2020 with 17 new hotels
in India
Radisson Hotel Group has celebrated hotel signings. We are focused on
the start of the new decade by developing strong partnerships across
announcing the signing of 17 new hotels the country and delivering exceptional
in India. As the Group enters the third guest experiences, in line with our global
year of “Destination 2022”, its global standards. We remain fully committed
expansion and transformation strategy,
these signings will boost the company’s
to our owner relationships and will
continue delivering maximum returns
Wyndham Hotels and Resorts
portfolio in South Asia to more than
150 hotels and 17,000 rooms, both in
for our esteemed investors,” commented
Zubin Saxena, Managing Director and
expands across EMEA
operation and under development. One Vice President, Operations, South Asia, Wyndham Hotels and Resorts, expands its hotel footprint across
of the fastest-growing international Radisson Hotel Group. Europe, Middle East, Eurasia and Africa (EMEA), with important
hotel operators in India, Radisson Hotel With domestic and inbound travel on new openings and a series of new market entries over the past
Group is now present in more than 60 an upward trajectory and India projected year. The expansion plan included several important markets such
cities across the country. The Group to be the world’s fastest-growing as Greece, Germany, Portugal, Georgia as well as the Middle East,
is actively pursuing opportunities to business travel market in the coming Africa and India. Through an exclusive agreement for its Dolce
introduce its industry-leading brands to years, Radisson Hotel Group is extremely by Wyndham brand with Comwell Hotels, the company entered
key gateway cities and rapidly emerging optimistic about the opportunities new markets including Armenia, Croatia, Kyrgyzstan, as well as
destinations nationwide, including Tier 2 for growth. The new hotels will add Denmark marking a key milestone for the brand. Dimitris Manikis,
and 3 cities. “We are excited to open the approximately 1,880 hotel rooms across President and Managing Director, Wyndham Hotels and Resorts,
year on a high note with 17 impressive India. EMEA said, “We are incredibly proud of our strong growth across
the region in 2019 and look forward to building on this momentum
in 2020 and beyond, across new and existing markets. The EMEA
is one of the most diverse regions in the world, and with our
wide hotel presence, significant diversity of brands entering new
destinations, our expansion is key to deliver on our vision to make
hotel travel possible for all, and ensure there is a Wyndham hotel
to suit any traveller’s need visiting this vibrant region.”
The Deltin Group launches its
first casino at the Marriott
Hotel in Kathmandu
The Fern Hotels & Resorts opens Veeksar Deltin Group has launched its first International Venture Deltin
Casino at The Marriot Hotel at Kathmandu Naxal Nepal. This
The Fern, Kolhapur, Maharashtra new venture is a result of the company’s agreement with Everest
Hospitality and Hotel Pvt. Ltd. The group aims to provide a
The Fern Hotels & Resorts, India’s Kolhapur can expect the best hospitality world-class casino experience in Nepal. With ‘The Visit Nepal
leading environmentally sensitive from us.” Veeksar The Fern, Kolhapur Year 2020’ on the pursuit, the opening of this Casino takes the
hotel chain has opened Veeksar The is an upscale 97 room hotel offering a casino-tourism landscape in Nepal to greater heights keeping in
Fern, Kolhapur in Maharashtra. This finely designed coffee shop, a multi- mind other aspects of tourism thereby contributing to building
is the 13th hotel which the company cuisine restaurant, rooftop resto-bar, the Nepalese economy. The casino aims to increase the level
is managing in Maharashtra. Overall swimming pool and state-of-art banquet of luxury gaming experience, hospitality and entertainment in
with the opening of Kolhapur property, halls. The hotel is situated in the heart Nepal. It has employed nearly 250 locals as employees who have
the company’s count has extended of the city, with easy access to the major been trained for six months under international supervision to
to 72 hotels across the country and sightseeing attractions in town and to meet the highest standards of service provision.
Nepal. Suhail Kannampilly, the CEO of public transport. The hotel offers rooms The launch of this casino stands as a notable establishment
the company said, “The Fern brand is in five different categories namely to contribute to the Foreign Direct Investment (FDI) as well as
very strong in Western India. We are Winter Green, Winter Green Premium, contribute to the growth of the Nepalese economy and open
very happy to extend Fern’s trademark Fern Club, Hazel Suite and Fern Club Nepalese market to newer possibilities in the entertainment
environmentally friendly and efficient Suite. All the rooms are equipped with business.
services to the city. Guests visiting the best modern facilities.
24 MARCH 2020News
HOSPITALITY
Swiss-Belhotel International makes Malaysian
debut with launch of Kuantan Waterfront Property
Swiss-Belhotel International’s acclaimed leisure travellers such as LED TVs, free Wi-Fi
success story over more than three decades and power showers. The 86 Family Rooms
has been marked by milestones - and create opportunities for multi-generational
another has just occurred with the soft vacations, 16 suites offer additional luxury
opening of its first Malaysian property. and exclusivity.
In Swiss-Belhotel Kuantan, the global Swiss-Belhotel Kuantan provides an
hospitality management chain offers a array of upscale leisure facilities including
remarkable four-star hotel on the East Coast
of Peninsular Malaysia, facing the South
a swimming pool, children’s pool, Jacuzzi,
fitness centre and Water Lounge. Adding to Lords Hotels and Resorts
China Sea, only 2km from buzzing Kuantan,
the capital of the culturally rich Pahang
the property’s appeal are 10 state-of-the-art
Meeting rooms including a Ballroom which debuts in Udaipur
state. Located in the traditional fishing are suitable for all types of events - from
village of Tanjung Lumpur, the 27-storey intimate strategy meetings and training Lords Hotels and Resorts has launched a
property has 366 rooms and suites - all sessions to grand corporate Conferences and smart business cum leisure hotel in the city of
featuring modern amenities for business and Gala dinners. mesmerising lakes, Udaipur. This is the fourth
hotel of the group in the state of Rajasthan with
three hotels already present in Jaipur, Jodhpur,
and Nathdwara. Commenting on the development
Seaside Finolhu becomes a member of Design Hotels Pushpendra Bansal, Chief Operating Officer, Lords
Hotels and Resorts said, “We are happy to expand
Seaside Finolhu has become the first luxury luxury island resort’s pristine natural beauty our presence further in the state of Rajasthan. The
resort from the Maldives to be accepted as in a stunning representation of joy, wonder city attracts a lot of business and leisure travellers
a member of Design Hotels, the globally- and a feeling of escaping time. Gregor Gerlach, and we look forward to welcoming them at Lords
recognised resource for curated design-led Owner and Managing Partner of Seaside Inn Udaipur”.
hotels. Operated by the German hotel Collection spoke about the recognition from Lords Inn Udaipur’s 43 beautifully appointed
company, Seaside Collection, Finolhu earned Design Hotels, “Our vision for Seaside Finolhu rooms and suites, sparkling swimming pool,
its place as the only resort in the Maldives is to bring a modern, bright, open sense of versatile banquet and conference venues, exquisite
to be included in Design Hotels’ prestigious feeling where travellers can experience special multi-cuisine restaurant and bar reflect grandeur
international portfolio after successfully moments and enjoy themselves. We’re proud and elegance. Sandeep Goyal, Promoter, Lords Inn
meeting the criteria of embodying quality, to be recognised internationally as a member Udaipur stated, “We are glad to partner with Lords
style, and holistic hospitality concepts. of Design Hotels, not to mention being the Group and are confident that the group’s ‘True Value’
Embracing its kaleidoscope design concept, first and only Maldives resort in their list. We hospitality will deliver an unforgettable experience
Seaside Finolhu’s aesthetics are characterised look forward to improving constantly and to our guest”. The strategic location of the hotel at
by a mesmerising mélange of colours and transforming Finolhu to align with the Seaside Govardhan Villas places it in proximity to Udaipur
symmetrical patterns that complement the Collection brand.” Railway Station and major sightseeing places like City
Palace, Pichola Lake, Jagdish Temple and Ropeway.
Shama expands Bangkok presence with two additional locations
in Phrom Phong and Yen Akat
Already a fast-expanding Asia-Pacific serviced the new decade with the expansion of Shama
apartments brand with two properties in two to four prime locations across the Thai capital -
prime locations in Bangkok, Shama Serviced Ploenchit, Asoke, Phrom Phong and Yen Akat. This
Apartments by ONYX Hospitality Group is doubling follows an exciting 2019 where we opened our
its neighbourhood presence in the Thai capital by second Shama property in Hangzhou, relaunched
adding Phrom Phong and Yen Akat to its portfolio in Shama Lakeview Asoke and Amari Pattaya following
2020. The two new properties - Shama Sukhumvit extensive refurbishments and signed our first hotel
39 Bangkok and Shama Yen Akat Bangkok - will in Japan with Amari Niseko. As we enhance our
complement the existing Shama Sukhumvit presence across the Asia-Pacific region, we are
Bangkok in Ploenchit and Shama Lakeview Asoke Douglas Martell, President and CEO, ONYX equally committed to expanding our reach within
Bangkok. Hospitality Group said, “We are excited to welcome Thailand where we are headquartered.”
MARCH 2020 25News OUTBOUND Jordan launches first Meeting Planner’s Guide The Jordan Tourism Board is thrilled to announce the launch of the very first edition of the Jordan Meeting Planner’s Guide. The new publication is considered a comprehensive guide to planning meetings and conferences in Jordan; one of the top meeting destinations in the region. In 2018 Jordan ranked second in the Middle East for the number of conferences and meetings held according to statistics issued by the International Congress and Convention Association (ICCA). The newly published meeting planner’s guide is full of all the vital information a meeting planner would require to create an “The guide, an initiative of the Jordan Exhibitions (MICE) sector. For this reason, we ideal, customized program for their event. An Convention Bureau (JCB); a unit within the will continue to position this great country as all-inclusive illustrated one-stop-shop guide to Tourism Board, offers a comprehensive the destination of choice for both leisure and Jordan which details all information on meeting and informative resource to both local and business travellers.” Whilst producing this facilities, accommodation, professional congress international meeting planners,” said Dr guide, the focus was primarily on showcasing organizers and destination management Abed Al-Razzaq Arabiyat, Managing Director Jordan’s capabilities, emphasizing its companies, events, and unique venues– all of the Jordan Tourism Board. He continues strengths and broadening its image as an shown with wonderful full-colour photography to state, “The release of this official guide established destination for business meetings and up-to-date capacities for convention venues, should signify how serious Jordan is towards by providing informative content presented in accommodation and more. the Meetings, Incentives, Conferences and high-quality design. UFI confirms new dates for UFI Asia-Pacific Conference in Macao Following the postponement of the 15th edition Registration will re-open in March all the way Thanks to the great collaboration with our Macau of the UFI Asia-Pacific Conference in Macau due to through to the opening of the event. The venue for hosts, we can now announce the new dates. Our the COVID-19 virus outbreak, UFI announced that the conference remains unchanged, The Parisian in 15th Asia-Pacific Conference will provide our they have confirmed new dates. The UFI Asia-Pacific Macao. “When the outbreak of the Coronavirus left industry with an important opportunity to meet Conference will be held on 27th and 28th August, us with no choice but to postpone the conference, and to discuss and plot the course ahead after the and the Digital Innovation Forum on August 26. we pledged to run the event as soon as possible. COVID19 outbreak”, says Kai Hattendorf, UFI CEO. Azerbaijan to host Travel Business Azerbaijan in Baku on April 29 Azerbaijan Tourism Board (ATB), the national and enhance our proposition with Travel Business promotion body designed to support the growth Azerbaijan. For the first time, representatives from key of Azerbaijan’s tourism industry, will host Travel source markets will have the opportunity to connect Business Azerbaijan on April 29, 2020. Taking place with the local tourism and hospitality industry on this in the capital, Baku, this hosted buyers event will large scale, to build fruitful partnerships,” said Florian bring together local and international tourism Sengstschmid, Chief Executive, Azerbaijan Tourism professionals in hopes to forge partnerships Board. In addition to B2B meetings, the event will host and profitable business deals. Organised by ATB an award ceremony and gala dinner, as well as both and supported by the State Tourism Agency, the pre- and post-event FAM trips offering guests a chance event is a first of its kind in the Caucasus country, to explore the tourism, leisure and MICE potential in welcoming over 400 industry professionals to Baku and various regions. establish direct communication while also serving “As we continue to cater to incentives and provide as a platform to showcase the tourism potential of a year, it celebrated setting a historical record for unique and authentic experiences, we encourage Azerbaijan. As part of its strategy to enhance the Azerbaijan with 3.2 million inbound travellers – an industry professionals from around the world to destination value proposition and double inbound 11.4 per cent increase over 2018. join us at Travel Business Azerbaijan and discover tourism by 2023, ATB launched its ‘Take another “It’s a very exciting time for the tourism industry the extraordinary amount we have to offer,” said look’ marketing campaign in late 2018. In just over of Azerbaijan and we’re delighted to accelerate Sengstschmid. 26 MARCH 2020
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