MEDIA KIT 2018 In print - In person - Online Integrated media platforms accessing a unique audience - Boat International

MEDIA KIT 2018 In print - In person - Online Integrated media platforms accessing a unique audience - Boat International
                In print – In person – Online
   Integrated media platforms accessing a unique audience

MEDIA KIT 2018 In print - In person - Online Integrated media platforms accessing a unique audience - Boat International
In print – In person – Online
                 The global authority in Superyachting, celebrating
                       the yachts and the life that comes with them

                                     IN PERSON
                                   We deliver a portfolio of
                                   world-class events and
         IN PRINT                      experiences that                ON-LINE
     For more than 30 years,         entertain Superyacht delivers
      Boat International has         owners, their friends,    a daily fix of luxury yacht news,
      been the world’s most         family and peers. From        yacht reports and yachting
      authoritative, trusted       exclusive invitation only   lifestyle features to inspire our
       and comprehensive            Owner’s Club events in           audiences’ passion for
         magazine for the           Monaco and New York,            yachting. It is the global
     superyacht community,            to coveted awards          marketplace for the sale and
    inspiring the lifestyles of    celebrations in Florence       charter of the world’s finest
    the international wealthy      and design conferences         luxury yachts and the world
       elite. Our magazines               in Kitzbühel.          authority on the superyacht
     and books are timeless                                      fleet and associated market
          and collectable.                                                intelligence.

MEDIA KIT 2018 In print - In person - Online Integrated media platforms accessing a unique audience - Boat International
Engaging a unique
                   global audience
“A superyacht is simply the means by which the world’s most discerning
  elite can enjoy the things they love the most – art, design, fashion, and
culture are all represented by the lives they lead on board, and the places
  they go by sea. Whenever you encounter the height of luxury, you can
          guarantee a superyacht will be moored discreetly nearby”
                     Sacha Bonsor – Editorial Director Boat International

In the modern age a bespoke          Our readers therefore               Our UHNWI audience is,
yacht is the ultimate           constitute some of the              overall, much more engaged
expression of wealth and        wealthiest and inaccessible         in a broad luxury-lifestyle than
taste. We bring together        individuals in the world. Overall   the average UHNWI in the
a unique group of global        the average net worth of our        Wealth-X database.
individuals who share a         audience (across events             For example:
passion for these luxury        and print) is $35.9m, with a        • 41% more interested
yachts and the lifestyle that   combined wealth of $1.662           in sports
accompanies them.               trillion. Our subscribers           • 65% more interested in art
    Intensely private, often    (Boat International and Boat        • 53% more interested in
reclusive, the international    International US Edition)           outdoor activities
wealthy elite see their         account for over 10% of             • 4% more interested
superyacht as the ultimate      the total global billionaire        in aviation
safe haven: our exquisitely     population. The network                  B.I.M reach 23% of
designed portfolio occupies     of our audience extends to          America’s billionaires,
pride of place on their         over 6,000 UHNWI, with a            25% of Canada’s billionaires
bookshelves, coffee tables,     combined wealth of                  and 15% of the UK’s
and digital devices.            $3.74 trillion.                     billionaires.

                                                                                                           *WEALTH-X AUDIENCE PROFILING PROJECT JANUARY 2016

MEDIA KIT 2018 In print - In person - Online Integrated media platforms accessing a unique audience - Boat International
Our audience – A snapshot of quality across the globe
THE READERSHIP                              estimated at over $5 billion and growing      international level and has a passion for
Our Alliance Media profiling exercise       plus a string of properties in European       collecting and driving classic European                WEALTH OF READERSHIP
used our exclusive database of book         capital cities, the Caribbean as well as an   racing and sports cars, in particular from
buyers and subscribers, and proves          English country estate. When not              the 1930s through to 1960s.                               21%                                            34%HNWI
beyond doubt that our paid for              managing his portfolio of commercial                                                           VHNWI

readership delivers you the opportunity     interests and travelling between the          ASIA PACIFIC
to reach the most important people in       family’s residences by private jet, he        One of the region’s richest men who
the world of luxury yachting – the owners   invests his time, enthusiasm and wealth       controls and remains actively involved
themselves. Five representative readers     into horses and horse racing. Known also      with his worldwide commercial property
are profiled below; their names have        for his lavish entertaining and sizeable      development empire. His overriding
been removed to protect their               collection of fine wines, he is a             passion is for his collection of fine art.
confidentiality.                            successful and highly regarded member         While owning some of Europe’s XVI and
                                            of horse racing’s elite. Although based in    XVII century masterpieces, his tastes              22%
AMERICAS                                    Europe he can be seen regularly at the        are eclectic and he is currently                 Super wealthy
One of the most successful and              world’s leading racing venues including       extending his collection of regional and
influential figures in the automotive       the Hong Kong Jockey Club and events          contemporary art and jewellery.
business with a personal fortune of well    such as the Kentucky Derby and the                As well as being a trustee of a
                                                                                                                                                 STATUS OF READERSHIP

over $1 billion. A self-made man who        Dubai World Cup.                              national art gallery he is a generous
rewards successful staff with Rolex                                                       donor to a variety of arts foundations,                                                              13.1%
watches and exclusive jewellery, his        MIDDLE EAST                                   reputedly amounting to over $15 million      Founder/Owner/Chairman                                               Other
business empire now has                     The son of one of the Middle East’s most      in the last 2 years. A keen amateur
a turnover in excess of $1.8 billion. Not   respected commercial and industrial           soccer player in his youth, he has owned
surprisingly he is fanatical about cars     dynasties whose personal wealth               a major league soccer club and
and has a truly remarkable collection of    exceeds $6 billion. Educated in the           continues to be involved in both national
some of the world’s rarest models           United States and Europe and speaking         and international soccer league
including a $1.7 million MacLaren F1, a     4 languages, his fleet of private jets        administration.
1955 Mercedes-Benz 300SL and a
Ferrari Daytona Spyder. His other
                                            enables him to keep a tight rein on his
                                            burgeoning business empire that has           UK                                                                                                       41.5%
passions are for his 188 foot superyacht    significant interests in both Europe          Scion of a long established and ennobled
and the marina he owns and when not         and the United States as well as the          British industrial family that has large
driving one of his cars, his preferred      Middle East.                                  estates in Scotland and England as well          HNWI = £1m–£2m

                                                                                                                                                                                                                              PHOTOGRAPH: WARREN KEELAN
                                                                                                                                          VHNWI = £2m–£15m
mode of transport is either his                 An avid follower of contemporary art      as houses in London, the Caribbean and         UHNWI = £15m–£100m
Gulfstream jet or his helicopter.           and design, his many properties have all      Switzerland.                                  Super Wealthy = £100m+
                                            been created by world leading architects         Having recently taken a step back
EUROPE                                      and interior designers. A keen skier with     from managing the family’s diversified
A prominent member of one of Europe’s       chalets in the Swiss Alps and the             business, he is devoting more time to his
wealthiest families that has a fortune      Rockies, he races power boats at an           passion for country pursuits.

                                                                                                                                       *ALLIANCE READERSHIP PROFILE, SAMPLE BOAT INTERNATIONAL SUBSCRIBERS AND BOOK BUYERS.

MEDIA KIT 2018 In print - In person - Online Integrated media platforms accessing a unique audience - Boat International
The Superyacht fleet
                                                                                                              THE AVERAGE
        A Superyacht is a privately owned luxury                                                               VALUE OF A
                                                                                                                24 - 50M

                   yacht 24 metres or longer

       There are 10,102 Superyachts in the world

                                                                                                      THE AVERAGE
                                                                                                       VALUE OF A
                                                                                                     50M + CHARTER
The Superyacht Directory,              the 142m Nobiskrug Sailing Yacht
the industry’s leading source          A, the largest sailing superyacht in
of information on the global           the world, and the delivery of the
superyacht fleet currently             110m Oceanco superyacht Jubilee,
lists 10,102 superyachts over          the largest superyacht built in
24 metres, which represents            The Netherlands to date) and a
an astounding €80.7 billion,           further 19 yachts either ordered
(US$97.3 billion) worth                or in build.
of assets.                                 The future order book is
    The 2016/17 period has seen        strong, with Boat International
another strong year at the top         tracking 700 superyachts over
end of the market, with 6 yachts       24 metres in construction,
over 100m in length launched or        with a total value in excess of
delivered (including the delivery of   €12.65 billion (US$15.25 billion).
                                                                              THE AVERAGE
                                                                               VALUE OF A
                                                                               NEW YACHT

                                                                                       THE AVERAGE
                                                                                        VALUE OF A
                                                                                      BROKER YACHT

MEDIA KIT 2018 In print - In person - Online Integrated media platforms accessing a unique audience - Boat International
                    MEDIA                                                         ADVERTISERS

           “The billionaires Bible”                                 “We would like to compliment you with
          The London Evening Standard                         a perfectly organised World Superyacht Awards.
                                                                   The venue, the catering, the performances
  “The Vogue of the superyachting world”                and of course your hospitality were absolutely top of the bill”
                   The Times
                                                      World Superyacht Awards – Farouk Nefzi, Marketing & Brand Director, Feadship


“There is no doubt that Boat International                         “Boat International gets better and better
     is a world-class leader in its field”            - it really stands out from the crowd and sets the bar very high”
        Cdre Sir Donald Gosling, KCVI RNR                                Tim Heywood - Tim Heywood Designs

     “The voice of record for yachting”                      “With this quality and content, Boat International
                  Tom Perkins
                                                                 is not a magazine anymore - it’s an inspiring
                                                                         book that makes you feel good”
    “My very favourite bedtime reading”                                        Riza Tansu - Tansu Yachts
            Lord Laidlaw of Rothiemay

                                                   “Boat International is my companion every time I travel around the
“I am a huge fan of your magazine and quite                   world. It’s the best Superyacht magazine there is”
frankly think it’s about as good as it can get”                         Roberto Giorgi - Chairman, Fraser Yachts
         Peter de Savary, Owner of Gloria

MEDIA KIT 2018 In print - In person - Online Integrated media platforms accessing a unique audience - Boat International
Audience reach

B O AT I N T E R N AT I O N A L   B O AT I N T E R N AT I O N A L                                                                                                B O AT I N T E R N AT I O N A L
      I N S TA G R A M                   FA C E B O O K                                                                                                                 MAGA ZINE

140,000                              73,847                                                                                                                         14,600
         Followers                                                                                            Likes                                                        Readers

                                                                                                                Charterf leet
                                                                                                                  YOUR ESSENTIAL GUIDE TO LUXURY YACHT CHARTER

                                        Published by

B O AT I N T E R N AT I O N A L       CHARTERFLEE T                                                                                                              B O AT I N T E R N AT I O N A L
      D A I LY E M A I L                  BOOK                                                                                                                            T WIT TER

     7,500                          22,500                                                                                                                          28,100
       Subscribers                                                                             Copies                                                                     Followers

                                                A P R I L 2 0 1 7 / B O AT I N T E R N AT I O N A L . C O M

                                                     NEW LOOK
                                                    US EDITION
                                                                    DISPLAY UNTIL 01/30/2017
                                                                    $9.00 Jan. 2017


B O AT I N T E R N AT I O N A L   B O AT I N T E R N AT I O N A L                                                                                                B O AT I N T E R N AT I O N A L
         EVENTS                         US EDITION                                                                                                                         BOOKS

     2,874                          39,050                                                                                                                           2,500
        At tendees                                                                             Readers                                                                     Readers

                 784,631 monthly visits

                                                                                                                                                                                                       ICONS BY FREEPIK / FLATICON

MEDIA KIT 2018 In print - In person - Online Integrated media platforms accessing a unique audience - Boat International
Boat International magazine - global
                                                                      “My favourite bedtime reading”
                                                                             Lord Laidlaw of Rothiemay

For over three decades we have been the         THE CONTENT                                     OWNERS’ CLUB                                  YACHT LISTINGS
world’s most authoritative, trusted and         Devoted to the lifestyle of those who           Using our intimate contact with               Boat International’s brokerage
comprehensive magazine for the                  love yachts, yachting and the life              superyacht owners we take you inside          advertising section, the most expensive
superyacht community, reflecting the            surrounding them.                               their lives and where they travel to.         pre-owned market place on the
lifestyles of the international wealthy                                                         We are a trusted insider for the luxury       planet and the most comprehensive
elite, who read the magazine, attend its        BOAT LIFE                                       superyacht owner.                             in the world.
events and engage online.                       Style, Watches, Jewellery, Design Heroes,
    Boat International’s 12 issues a year are   Beauty, Speed, Wine and Gadgets.                VOYAGE                                        YACHT REVIEWS
bookish and collectable. They are                                                               A highly curated travel section written       The exclusive reviews for which we are
commissioned, edited and designed at            ON BOARD                                        by the best travel writers, including news,   renowned, with at least four major boat
our head office in London and call on a         News for all things superyacht related;         itineraries and endless insider secrets       reports per month, we put the reader right
global team of luxury and yachting              boats, toys, events, lifestyle and              – from hidden beaches to the marina of        on board the magnificent boats being
journalists and photographers.                  authoritative, current market data.             the month.                                    featured.

MEDIA KIT 2018 In print - In person - Online Integrated media platforms accessing a unique audience - Boat International
Boat International magazine - global

                                                        The editorial plan our year ahead

      Issue                           Themes (Yachting)                       Themes (Lux)             Special Section             On Sale
     January               Top 101 largest yachts / Global Order Book                  /                Private Aviation       14th December 2017
     February                                  Sport                                   /                        /               11th January 2018
      March                        Tech, Tenders & Toys Issue                   Speed & Style                   /               8th February 2018
       April                               Charter Issue                         Collectables                   /                8th March 2018
       May                                 Design Issue                                /                    Interiors             12th April 2018
       June                                Sailing Issue                               /                        /                 10th May 2018
       July                    World Superyacht Awards Winners                         /                        /                 14th June 2018
      August                          Semi-custom yachts                               /                        /                 12th July 2018
    September                     Monaco Yacht Show Preview                            /            French Riviera property      9th August 2018
     October                               Monaco Issue                                /                    Interiors         13th September 2018
    November                       Refit Issue / FLIBS Preview                         /                    Watches             11th October 2018
    December                              Classics Issue                    Ultra-Luxe Gift Guide               /              8th November 2018
     January               Top 101 largest yachts & Global Order Book                  /                Private Aviation       14th December 2018

Circulation: Digital sales: 1,000   Subscriptions: 4,000     Controlled: 1,900    Newsstand: 7,700      Circulation: 14,600   Print Run: 30,000

MEDIA KIT 2018 In print - In person - Online Integrated media platforms accessing a unique audience - Boat International
In print – Boat International US edition
                                                                  A P R I L 2 0 1 7 / B O AT I N T E R N AT I O N A L . C O M

                                                                                                                                                         DISCOVERING THE CARIBBEAN’S ISLE OF NATURE & CRUISING IN CUBA

                                                                       NEW LOOK
                                                                      US EDITION

                                                                                                                                                                     Best by
                                                                                                                                                                       boat                        Offering unrivalled seclusion and space, Reethi
                                                                                                                                                                                                   Rah is an Eden hidden in North Malé Atoll. For
                                                                                                                                                                                                   the ultimate retreat stay in the Maldivian
                                                                                                                                                                             Reethi Rah,           island’s recently renovated Grand Sunset
                                                                                                                                                                            the Maldives           Residence, nestled among tropical palm trees at
                                                                                                                                                                                                   the end of a private road. The extravagant villa
                                                                                                                                                                         comes with its own slice of white powder beach and a 500 square foot

                                                                                      DISPLAY UNTIL 01/30/2017
                                                                                                                                                                         swimming pool. With a butler and a world-class chef, there is no need to
                                                                                                                                                                         ever leave this peaceful residence, but if you fancy an adventure Reethi
                                                                                                                                                                         Rah has its own fleet of yachts on which to explore the surrounding
                                                                                                                                                                         azure waters. Afterwards, dine under hundreds of orchids at the resort’s

                                                                                      $9.00 Jan. 2017
                                                                                                                                                                         new 100 per cent organic restaurant, Botanica – opt for the garden-to-
                                                                                                                                                                         table experience and enjoy dishes such as topinambour velouté and
                                                                                                                                                                         quail breast served with savoy cabbage and quail-herbs consommé.


                                                                                                                                                THIS MONTH: Raw beauty in Dominica, a secret anchorage in Palau, plus the ultimate $6 million Indian Ocean vacation

                                                                                                                                                W W W. B O AT I N T E R N AT I O N A L . C O M                                                        EDI T ED B Y: S o p hi a W ils o n

                                                                                                                 The editorial plan our year ahead

The sister title to Boat International for       Issue                                                                          Themes (Yachting)                                                                                                     Themes (Lux)                         Special Section               On Sale
the North American market, Boat
International US Edition is the leading         January                   Global Order Book                                                                                                                                                                                    /                    /          9th January 2018
magazine for American big boat                  February       Top 101 Largest Yachts plus Miami Preview                                                                                                                                                                       /                    /          2nd February 2018
owners. Originally launched as
                                                 March                   Tech, tenders & toys                                                                                                                                                                                  /                    /           2nd March 2018
ShowBoats International in 1983, it has
established itself as an indispensable
                                                  April                     Charter Issue                                                                                                                                                                                      /                    /           30th April 2018
guide for discerning, affluent buyers in          May                      The Design Issue                                                                                                                                                                                    /                Interiors        2nd May 2018
the multi-billion dollar US luxury                June                       Sailing Issue                                                                                                                                                                                     /                    /            4th June 2018
yachting market.                              July/ August       World Superyacht Awards winners                                                                                                                                                                               /                    /             4th July 2018
                                               September       Monaco Preview & Semi-custom yachts                                                                                                                                                                             /                    /          29th August 2018
Published 11 times a year from Fort             October                   Sport Fishing Issue                                                                                                                                                                                  /            Private Aviation   3rd October 2018
Lauderdale, Florida - the heart of the         November                     FLIBS Preview                                                                                                                                                                                      /            Florida property   31st October 2018
US superyacht world, and with a luxury         December                     Classics Issue                                                                                                                                                                                Gift Guide            Interiors      28th November 2018
US editorial team based in New York,
                                                January                   Global Order Book                                                                                                                                                                                    /                    /          11th January 2019
Boat International US Edition delivers
more qualified owners of yachts and
UHNWIs than any other luxury
                                                           Circulation: 5,440 owners of yachts 100ft and above* 7,981 owners of yachts 70ft and above
yachting magazine in the world*.             34,150 qualified owners of yachts 50ft and above Average audited circulation: 39,050* Average print run: 50,000*

                                                                                                                                                                                                                                                                                                               *SOURCE: SHOWBOATS BPA JUNE 2017 AUDIT

In print – Luxury coffee table books

                                                                                                             Charterf leet
                                                                                                                  YOUR ESSENTIAL GUIDE TO LUXURY YACHT CHARTER

                                                                                    Published by

 THE SUPERYACHTS 2018 / 32ND EDITION                                                               CHARTERFLEET 2018
 Published since 1987 in luxurious coffee table book format,                Launched in 1992 and now in its 25th year, Charterfleet International is the
 THE SUPERYACHTS is the industry reference for superyacht               Number 1 guide to the world’s finest yachts available for charter. This showcase
    design and technology, showcasing 21 of the finest new              combines the best yachts and the premier destinations in a beautifully designed
   yachts each year. This book is a tribute to the skills of the          coffee-table book format; it’s the perfect formula for planning a holiday afloat
naval architects, interior designers, builders and craftsmen of          and the medium of choice for leading charter brokers and yacht owners. Expert
  these incredible vessels, and to the passion of the owners                  articles suggesting charter ideas, itineraries and maps of the hottest
                    who commission them.                                     destinations are at the reader’s fingertips; all they have to do is choose.

                      Print run: 2,500                                                                Print run: 22,500
                  On sale: September 2018                                                           On sale: February 2018

In person – Events
                  “Delivering world class events and experiences”

 DESIGN                             AWARDS                            THE OWNERS’ CLUB
 Celebrating its tenth year, the    Attended by the glitterati of     Boat International’s exclusive
 Superyacht Design                  the superyacht world, owners      invitation-only Owners’ Club is
 Symposium has become the           and industry will come            an elite group whose shared
 essential event for superyacht     together in Florence in May for   passion in boats brings
 owners, designers, naval           The World Superyacht Awards,      together some of the world’s
 architects, project managers,      a truly magnificent gala          most successful and
 interior specialists, builders     evening, to recognise the         influential people. Since its
 and captains.                      finest superyachts launched       launch in October 2014, we
    Chaired in January 2018 by      throughout 2017. As the           have welcomed more than 170
 the Boat International editorial   foremost prize giving in the      superyacht owners into the
 team, this meeting of minds        industry (the “Oscars” of the     Club, creating one of the most
 where superyacht owners            superyacht world) a Neptune       affluent networking groups in
 share and compare concepts         Award is the most coveted         the world. Boat International
 and experiences, embraces          trophy to be presented to         will continue to recruit
 designers from all over the        the owners of the world’s         like-minded owners to join
 world who share stories and        greatest yachts.                  this prestigious group while
 expertise, inspiring the               Honouring the creative        planning a host of spectacular
 superyachts projects of            talents of the worlds leading     events for them in 2018.
 tomorrow.                          yacht design studios The Boat
                                    International Design &
                                    Innovation Awards take place
                                    in January each year.

In person – Events
                              These prestigious events provide a number of opportunities for sponsors to partner
                                     with us to reach superyacht owners in a relaxed and fun environment,
                                         in the exclusive settings of the world’s most desirable locations

                                                      The Boat International Media Events
Event                                                                    Date                                Location

Boat International Design & Innovation Awards                            28 January 2018                     Kitzbuhel, Austria
Young Designer of the Year Award                                         28 January 2018                     Kitzbuhel, Austria
Superyacht Design Symposium                                              28 to 30 January 2018               Kitzbuhel, Austria
World Superyacht Awards                                                  19 May 2018                         Florence, Italy
Ocean Talks		                                                            13 June 2018                        London, UK
The Boat International Party, Monaco Yacht Show                          28 September 2018                   Monte Carlo, Monaco
The Boat International Party, Ft Lauderdale International Boat Show      3 November 2018                     Ft Lauderdale, Florida
Dockwalk Paddle ‘n’ Party                                                10 November 2018                    Ft Lauderdale, Florida

                                                                                                                                             Our readers consume the site for an average
                         E x tended reach                                                                                                           of over 3 minutes per session
                         on social media

                            Facebook                                                                                                   And they remain involved with the site, engaging with,
                            74,100                                                                                                                 on average 9 pages per visit

                            Instagram                                                                                                Yachts for sale accounts for approximately 50% of page
                          140,000                                                                                                  impressions – the perfect market place for selling your yacht

                              Twit ter
                                                                                                                                            Mirroring the quality of content in the magazine
                            28,100                                                                                                                  the top five areas of interest are:

                DIGITAL PORTFOLIO                                                         REACH                                         Yachts
                                                                                                                                                              Yacht Life             Destinations is a gateway to the world of                 Put your brand in front of over 542,301 targeted
superyachting. Whether celebrating the lifestyle; the people,        users per month. We are serving over 6.7 million pages
parties and owners, or the yachts themselves, the site offers         across the world. Our biggest global users are in the                         Charter
  advertisers an unrivalled opportunity to engage with this                           following countries:
                    discerning audience

                                                                                                                                  The new site and our newsletter is responsive across all devices

    6.6                  8.4                 48%                                                                      USA

    million               pages               of page           8%                                                                                                                             48%
     pages                 per              impressions          ITALY                                                                                                                          of traffic
    across               average             are yachts                                                                                                                                        comes from

   the world               visit              for sale                                                                                                                                           & tablet

                                                                                                                               of traffic
                                                                                                                              comes from
                                                                         14%                                                    & laptop

    CREATIVE SOLUTIONS                               YACHTS – SALE & CHARTER LISTINGS                                         DISPLAY
Bespoke digital campaigns and creative:               The premier online marketplace of yachts for sale       Branding alongside targeted editorial content.
          copy, design, video                                   and charter over 24 metres.                            Various positions available.




                                                                                                                                                     & desktop

     Young designers hub

                                                                                                                                                Section &
                                          Bespoke                                                                                                options

Boat International Media
    First Floor, 41–47 Hartfield Road, London SW19 3RQ UK
 Telephone +44 (0)20 8545 9330 Fax +44 (0)20 8545 9333

1800 SE 10th Avenue, Suite 340, Fort Lauderdale, Fl. 33316, USA
     Telephone +1 (954) 522 2628 Fax +1 (954) 522 2240

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