Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of Jan. 4, 2021 - Winsight
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Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of Jan. 4, 2021
I G N I TE C O M PAN Y
Value and Gift
Promotions
Abounded
December arrived and, with it, a slew of The theme of giving also translated into
value and coupon promotions. gift promotions.
For example, Tim Hortons partnered Scores Chicken & Ribs ran a gift card
with Uber Eats on a #TBT doughnut deal. For every $25 purchased in gift
deal, offering a six-pack of doughnuts cards in store or online, customers
for 60 cents––what they cost in 1964. could receive $50 worth of coupons.
The deal started Nov. 26 and ran for a Three of the coupons could be used in-
limited time. restaurant, while three could be used
online.
Not to be outdone, Swiss Chalet’s new
version of its mobile app features an Tim Hortons also launched a gift
updated interface where guests can feature. The new Tims It Forward Tims It Forward promotion at Tim Hortons
Image Source: NARCITY website
save their favourite items, collect feature allows customers to send free
coupons in the Coupon Wallet, opt in or coffee and baked goods to friends and
out of receiving silverware with their family using rewards points. The feature
order, tip ahead and more. It also is available online or through the Tim
includes a “giving” feature where Hortons mobile app, and guests only
customers can gift Swiss Chalet meals need to know the recipient’s email
to friends and family. address to send a gift.
Source: Technomic Ignite company news
© 2021 Technomic, Inc. 2
I G N I TE M E N U
Mushroom Melts
Go Mainstream
Leading quick-service burger chains in Canada brought back the Bacon
Canada have turned to mushroom- Portabella Mushroom Melt, which has a
topped burger melts as winter limited- quarter pound of beef topped with
time offers. These items—which applewood-smoked bacon and
combine the seasonal aspect of portobello mushrooms in a cheddar
mushrooms with the cheesy indulgence sauce, served on a toasted bun.
expected during colder-weather
Both items are chock full of umami
months—provide a new layer to the
elements and premium descriptors. For
comfort food trend that’s been common
the former, joining mushrooms are
throughout the pandemic.
ingredients such as bacon and
Harvey’s has been testing at select barbecue sauce, furthering the
locations an Angus BBQ Mushroom mouthwatering aspects of these
Cheese Melt, featuring a 100% burgers. For the latter, descriptors such
Canadian Angus beef patty topped with as “100% Canadian Angus beef” and
sauteed mushrooms, onions, cheddar “applewood-smoked bacon” evoke
cheese and Budweiser barbecue sauce premiumization.
on a lightly toasted bun, and Wendy’s
Harvey’s Angus BBQ Mushroom Cheese Melt
Source: Technomic Ignite menu data Image Source: Canadify website
© 2021 Technomic, Inc. 3I G N I TE C O N S U M E R
WHEN YOU ORDER OR EAT FOOD YOU CONSIDER TO BE
Drivers for Healthy
HEALTHY, WHAT ARE SOME OF YOUR REASONS FOR DOING
SO? SELECT ALL THAT APPLY.
Eating To feel better physically after I eat 42%
Having healthier eating habits When offering healthy options, the To have an overall balanced diet 41%
continues to be a classic New Year’s nutritional benefits should be clearly Up from 37% in 2018
resolution, while drivers for healthy detailed and emphasized. Highlighting
eating are shifting compared to 2018. key ingredients and benefits will help
Consumers are ordering healthy consumers easily prioritize their own
options more for a balanced or personal health goals, such as aiding
To have an overall nutritious diet 39%
nutritious diet. Additionally, fewer digestion or boosting immunity. Up from 35% in 2018
consumers are choosing healthy items
just because they like the item, which
indicates they are willing to sacrifice
taste for nutrition on certain occasions.
To improve the quality of my life 38%
These shifts are likely due to Up from 34% in 2018
consumers having more time to
consider their diet during the pandemic
as well as choosing to stay in and eat at
home more.
Just because I like the items 36%
Down from 41% in 2018
Base: 1,287 Canadian consumers who ever order from foodservice
Source: Technomic Ignite consumer data featuring the Technomic 2020 Canadian Healthy Eating Consumer Trend
Report
© 2021 Technomic, Inc. 4G L O B AL F O O D S E RV I C E N AV I G ATO R
The Value Evolution
Changing habits and disrupted lifestyles solutions such as barista-prepared
jumbled consumers’ value equation in bottled beverages and multidaypart
2020. Restaurants altered their meal bundles to drive patronage.
messaging from low prices to
Importantly, chains looking to tap into
convenience, health and comfort.
the increasingly ubiquitous subscription
The focus away from dollar menus and model (like McDonald’s just did in
deep discounting will continue into Russia) or the rapidly evolving meal-kit
2021. format will need to add something
special (like CPK’s limited-edition face
Restaurants will find success when they
covering in Japan) to these
provide solutions for today’s needs and
convenience-driven value plays to
demands against the backdrop of the
succeed in the coming year.
ongoing pandemic (such as the Vips
Office package in Mexico). Read the rest of Technomic’s 2021
Global Trends Outlook.
Chief among these is convenience in its
many forms. Expect operators to And check out how we did in our 2020
address convenience through a variety outlook.
of initiatives, including multioccasion
Barista-prepared bottled beverages, such as this Tea Tank from ATM
Tea Bar in Thailand, are becoming ubiquitous in parts of Asia
Image Source: ATM Tea Bar Thailand Instagram
Source: Technomic Global Foodservice Navigator Program
© 2021 Technomic, Inc. 5WAN T M O R E I N S I G H T S ?
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