Information pack - PRACTICAL - FirstCar
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TA RG E T ING
N E W LY
QUA L IF IE D
DR IV E R S
PRACTICAL
Information pack
2020
www.firstcar.co.uk @firstcaruk facebook.com/firstcarmag
pack
Information
2020
TA RG E T ING
PRACTICAL N E W LY
QUA L IF IE D
DR IV E R S
FIRSTCAR MEDIA MAGAZINE
Firstcar Limited has been a trusted partner FirstCar Practical readers are at a key
for road safety professionals for well over a moment in their driving careers. The
decade and has grown rapidly in its scope magazine is produced in partnership with
while remaining true to its origins. FirstCar the DVSA and is handed to all candidates
help road safety practitioners deliver engaging by the driving examiner at the end of their
and effective interventions for a variety practical driving test. The 52-page A5
of audiences publishing over 2.5 million magazine is packed full of advice, covering
magazines annually, giving an unrivalled everything from telematics insurance to
market reach. Young drivers are the core choosing a first car to the importance of
market but driving instructors, young keeping a car roadworthy.
motorcyclists, older drivers and cyclists are Road safety messages are woven
also catered for. throughout and issues like speeding, mobile
FirstCar has expanded into digital phone use, seatbelt and drink and drugs
publishing, video, virtual reality, events, are addressed directly via the dedicated
e-learning and campaign creation and four-page centrefold section. By tackling
management for road safety professionals. these subjects head-on the magazine
prepares young drivers for the challenges
The Honest Truth is now part of FirstCar, a of independent driving.
national road safety campaign delivered
through collaboration with the emergency The content includes:
services, road safety organisations and driving ✔ Passing the test and post-test
instructors across the UK. training
✔ Finding affordable car insurance
✔ Staying safe on the road
TARGET MARKET ✔ Choosing a safe, affordable and
FirstCar Practical is aimed at every learner reliable first car
driver who undertakes their practical ✔ In-car technology
driving test. ✔ Car maintenance
✔ Competitions and exclusive offers
DISTRIBUTION After reading the magazine*:
Published quarterly, 825,000 copies of FirstCar 77% have learnt something new from
Practical are printed each year and distributed FirstCar Practical
in bulk via the 330+ driving test centres 88% believe they are now a safer driver
nationwide. As part of the formal driving test 90% will now adapt their driving behaviour
process, the driving examiner personally to be safer
hands a copy of the magazine to the candidate 86% feel a more confident driver
on completing their driving test – pass or fail. 95% feel they have received valuable
information
85% will share this information with others
*Source FirstCar reader survey March 2019. Sample size 1041
Find out more at firstcar.co.uk/road-safety
pack
Information
2020
TA RG E T ING
PRACTICAL N E W LY
QUA L IF IE D
DR IV E R S
CUSTOMISATION
Customisation can make the magazine four-page section of the magazine, we can help
even more relevant, reinforcing your safety young drivers engage with your message(s).
interventions. Whether it's something as We know how many magazines are distributed
straightforward as including a logo on the in each test centre within your catchment area,
cover and/or allowing us to design and write so can reach every newly qualified driver
bespoke editorial to your brief which would with a highly-targeted campaign.
replace the standard road safety centrefold Prices on request.
CURRENT PARTNERS
Cambridgeshire County Council London Borough of Wandsworth
Essex Safer Roads Partnership Ocado
London Borough of Brent Police & Crime Commissioner
for Warwickshire
London Borough of Croydon
Royal Borough of Kensington & Chelsea
London Borough of Hackney Royal Borough of Kingston upon Thames
London Borough of Safer Roads Manchester
Richmond Upon Thames Staffordshire Safer Roads Partnership
Please contact us for more information and prices for customisation
JAMES EVANS RUSSELL WHITEHOUSE
■ T: 07800 822818 ■ T: 07716 154584
■ E: james@firstcar.co.uk ■ E: russell.whitehouse@firstcar.co.uk
Find out more at firstcar.co.uk/road-safety
BRAND
PORTFOLIO
PRINT
FirstCar Theory FirstCar Practical
Handed to all learners via Handed out to all candidates
test centres on receipt of competing their driving test
their theory test results. by the driving examiner.
1 million copies printed 825,000 copies published
annually and published annually, printed quarterly.
quarterly. Published under Published under exclusive
exclusive license from license from the DVSA.
the DVSA.
The Young Driver’s Guide Intelligent Instructor
116-pages of essential The leading, independent,
information for the young driving instructor brand.
driver. Published in 18,000 magazines distributed
March and re-printed in monthly, with 4,000+ email
September, 150,000 copies database and a growing
bought and distributed by digital presence. Target
road safety professionals. instructors or the learners
they heavily influence.
FirstBike DriveOn
Targeting 16-24 year-old Targeting the older driver,
new bikers. 75,000 copies 65yrs+. Published in March
bought and distributed by and re-printed in September.
road safety professionals 50,000 copies bought and
annually, published in March distributed by road safety
and re-printed in September. professionals.
OTHER
Young Driver Focus The Honest Truth
An annual, one-day road A national road safety
safety conference specifically campaign delivered
addressing young driver through collaboration with
issues. A wide range of expert the emergency services,
speakers addressing 150+ road safety organisations
road safety professionals. and driving instructors
across the UK.
FirstCar Academy Firstcar.co.uk
A free to use e-learning Firstcar.co.uk is the online
platform designed for hub for new drivers with 20k+
pre-learner, learner and unique users per month.
newly qualified drivers. E-shot the 140,000 new driver
14 road safety videos to help database and/or the 4,000
make new drivers smarter. new sign-ups each month.
www.firstcar.co.uk @firstcaruk facebook.com/firstcarmagYou can also read
