INTELLIGENT MOBILE SERVICE - HOW TO PROFIT FROM April 2021
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HOW TO PROFIT FROM INTELLIGENT MOBILE SERVICE April 2021 Combining digital and human intelligence Includes results from Crave’s Q1 2021 to deliver brilliant service and increase profits U.K. user survey with 4,405 responses
THE TIMES
THEY ARE A CHANGING
“Covid has changed all our lives, while accelerating the trend
towards digital service across many sectors, including hospitality.
“DIGITAL
“Customers have welcomed mobile order and
pay solutions, and their safety and efficiency COMBINING
has been appreciated by operators. There is & HUMAN
no doubt that mobile service is here to stay. INTELLIGENCE
“At Crave, we believe the coming years will TO DELIVER
see the advent of intelligent mobile service, BRILLIANT SERVICE
using data and human intelligence to provide
an even better, more personalised service, & INCREASE
“
seamlessly blending digital with human PROFITS
service, while providing hospitality businesses
with the tools to significantly increase
sales and profits.
GARETH HUGHES
CRAVE FOUNDER AND CEO
02 HOW TO PROFIT FROM INTELLIGENT MOBILE SERVICE
MOBILE
EVERYTHING
There are no two ways about it: in our world today, the smartphone
has become an extension of ourselves, a physical appendage, almost
hard wired to the brain.
And it’s only going in one direction as the Personal Engagement
convenience driven, self-service generation
Not only do customers give you permission
of digital natives matures. It’s the chosen
to communicate via their smartphone but
means of interaction.
they want you to engage them. As a result,
Trusted Companion mobile experiences are becoming more
personal and personalised as just about
Being such a powerful and trusted tool, it’s every type of business recognises the
no wonder. Today’s smartphone facilitates importance of a “mobile first” strategy.
just about everything we like to do in our
lives – we trust our mobile with our money, Closer Relationship
our personal photos, our secrets and we
Mobile is not just the way to your
use it to communicate, give our opinions,
customers’ eyes but to their hearts too.
share experiences, consume media, shop,
access services and more. It’s the trusted Once a customer trusts you with access to
digital extension of our lives. And it’s always their mobile, you can build a closer, more
close to hand. profitable relationship with them. One that
they’ll appreciate.
THE KEY TO A GREAT RELATIONSHIP WITH
YOUR CUSTOMER IS VIA THEIR MOBILE
03 HOW TO PROFIT FROM INTELLIGENT MOBILE SERVICE
MOBILE SERVICE
FOR HOSPITALITY
More than a decade in the making Accelerated by COVID
The mobile service revolution started in Covid has since accelerated the adoption of
hospitality over 10 years ago. Crave was digital services and Mobile Order & Pay has
one of the pioneers, helping restaurants become widely accepted, especially in pubs
experiment with digital menus and luxury and bars. The safety, convenience and
hotels to take their first steps with in-room operational benefits are generally
tablets that allowed guests to engage with understood, with a whole host of new
the hotel and order F&B items at their solutions from start-ups and existing vendors
convenience. in use, some better than others.
Results have been fantastic, with increases QR code simplicity
in sales and a demonstrably better guest
The renaissance of QR codes has been
experience. Fast forward to 2021, and
transformational. QR readers are now built
mobile service is at the tipping point of
into the camera of every smartphone,
becoming the expected and preferred
meaning instant access to services, with no
method of receiving service.
need for an App downloaded. Everyone now
Tech challenges overcome understands how to use QR codes, with the
best mobile solutions, including Crave’s,
Adoption of mobile ordering in pubs and utilising them.
restaurants was modest prior to 2020,
largely due to immature technology not able
to deliver a frictionless customer experience
- the need to download an app, sign into an
account, juggling unreliable wifi with limited
71%
THINK QR
data allowances and having to re-enter CODES ARE
credit card details each visit. Technology
advances have confined these challenges
EASIER TO USE
to history. THAN APPS
04 HOW TO PROFIT FROM INTELLIGENT MOBILE SERVICE
MOBILE ORDERING IS
91%
THINK SERVICE IS AS GOOD HERE TO STAY
OR BETTER WITH MOBILE
ORDERING Better than traditional service? Most customers think mobile service is
at least as good, if not better, than traditional service.
As a result of Covid, a great many DO YOU THINK THE MOBILE ORDERING SYSTEM
more consumers and operators have MEANT YOU RECEIVED BETTER OVERALL SERVICE?
experienced mobile ordering in
hospitality venues during the past
12 months than ever before.
And the message is clear – mobile
ordering is here to stay, for two key
reasons:
Customers love it
81% WANT TO CONTINUE USING
Customers not only think they get
better service, the experience is so
good they want to continue to use it. ONCE THE RISKS OF COVID-19 HAVE DIMINISHED,
WOULD YOU LIKE TO CONTINUE TO USE MOBILE
It drives business profitability ORDER AND PAY
MOBILE ORDERING POST-
Happy customers are returning
PANDEMIC customers and this loyalty, along with
the increases in spend per head and
labour efficiency, will increasingly add 19%
to the bottom line. 81%
05 HOW TO PROFIT FROM INTELLIGENT MOBILE SERVICE
THE ADVENT OF INTELLIGENT
MOBILE SERVICE
Not if, but when
THE TIME IS RIGHT FOR
Experience from other sectors tells us that
it’s not a question of if but when the digital ALL HOSPITALITY
revolution reaches tipping point and BUSINESSES TO EMBRACE
becomes the new normal.
A FORWARD LOOKING
So, the question remaining is how seriously
pub, bar and restaurant operators will grasp
MOBILE SERVICE STRATEGY
the digital service revolution nettle to
realise the benefits available?
NextGen Mobile Order & Pay
We believe that the key to this question lies
in the next generation of mobile ordering
solution, one which uses data and human
intelligence to provide even better,
personalised service, seamlessly blending
digital with human service, while providing MOBILE ORDER & PAY
hospitality businesses with the tools to
significantly increase sales and profits. SOLUTIONS ARE EVOLVING
This takes a solid and flexible ordering
INTO INTELLIGENT MOBILE
platform and augments it with Menu SERVICES WITH PERSONALISED
Optimisation, Personalisation, Data
Intelligence and Engagement to elevate it
EXPERIENCES AND DATA
to an Intelligent Mobile Service solution. INTELLIGENCE INCREASING
SALES AND PROFITS
06 HOW TO PROFIT FROM INTELLIGENT MOBILE SERVICE
OPTIMISING
YOUR MENU
Use proven methods
Since the 1980s, astute hospitality businesses
have successfully applied the findings of
research into the psychology of menu design to
influence customer buying choices towards
higher margin items. Seasoned practitioners in
Apply science from the online world
this space have demonstrated an average gross Every scroll and click is measured so the
profit improvement of 10-15%. approach can be constantly tested, assessed
and refined to maximise results. Usage analytics
Seize the new opportunity including browsing history and click throughs
These proven methods can be brought into the help online businesses optimise their sales and
mobile ordering environment. For many pubs these techniques can be applied to influence
and bars that don’t traditionally use menus, this customer behaviour in hospitality venues too.
is the first time they’ve had the opportunity to Valuable business insights can be gained such as
harness the power of these techniques to which items customers looked at the most,
influence customer buying decisions. which they considered buying but didn’t and
which changes made to a menu are the most
It’s an art that requires expertise
successful.
Some obvious and some not so obvious design
elements and details have a demonstrable CRAVE’S EXPERTISE WAS Optimise for different audiences
influence on consumer behaviour. The approach can be optimised for
DEVELOPED THROUGH MANY
What makes an item appeal more than different “crowds” at different times of the day
YEARS EXPERIENCE or week. Whatever the rhythm of the venue,
another; how prices are structured and
presented; where high margin items or best menus, upselling suggestions, promotions and
SPEAK TO US ABOUT prices can be optimised and dynamically
sellers should be positioned and how long a
menu should take to browse before boredom OPTIMISING YOUR MENU FOR scheduled to give customers what they want,
causes us to default to our normal choices. BETTER RESULTS when they want it and maximise profitability.
07 HOW TO PROFIT FROM INTELLIGENT MOBILE SERVICE
THE ART OF
UPSELLING
Up-selling and cross-selling have long been essential to increasing spend per head and
improving financial performance in hospitality businesses.
Consistent upselling suggestions Right product, right time
The best staff upsell naturally and very
persuasively but it’s very hard to achieve this
Whether it’s building a burger, adding sides,
having nibbles with a beer early evening, trading
64% SAY THEY ARE LIKELY
TO ORDER MORE
across the workforce and, for most operators, up to a premium spirit brand, opting for a
money is left on the table (or, rather, in cocktail deal or adding shots later on, there’s a DO YOU THINK YOU ARE MORE LIKELY TO
consumers’ pockets). right time and place for each upselling ORDER MORE DRINKS OR SNACKS WITH
opportunity. Menus and upselling can be MOBILE ORDERING?
Increase spend per head scheduled dynamically to maximise results.
Research shows, and our own experience
confirms, that increases in spend per head of Personalise for best results 64%
15-25% are achievable with an optimised And these opportunities are maximised when YES
mobile ordering approach. Done well, customers they’re personalised to the customer using
upsell themselves. insights from Intelligent Mobile Service solutions.
>20% >30% KNOWING HOW TO BEST SUGGEST
THE RIGHT PRODUCTS, AT THE RIGHT
INCREASE IN SALES INCREASE IN GROSS PROFIT TIME, AT THE RIGHT PART OF THE
with intelligent upselling with promotion of higher ORDERING PROCESS IS THE KEY TO
suggestions margin products SUCCESSFUL UPSELLING.
08 HOW TO PROFIT FROM INTELLIGENT MOBILE SERVICE
MAKING SURE
THE PRICE IS RIGHT INTELLIGENT PRICE
OPTIMISATION
Optimised pricing is a key driver of profits. How do you achieve
a level customers are OK with? How do you know if discounts at GENERATED $600,000
quiet periods are effective? Data from mobile ordering is the ADDITIONAL
answer – and Crave have the expertise and experience to help. PROFIT FOR ONE
CRAVE CLIENT
Price has the biggest impact on profit of any Dynamic pricing
lever available to operators and it’s
Prices can be dynamically adjusted to
therefore essential that pricing is optimised.
periods of the day, days of the week, or
Mobile ordering systems provide a new special events to attract customers and
toolkit to achieve this, enabling the incentivise them to spend more. Crave data
combination of data and human intelligence analysis can let you know what’s effective
to achieve effective pricing decisions. and what’s not.
Optimise price points Make promotions effective
Subtle A/B testing of prices can determine Different types of price promotions can be
the optimal price point for each product to run in-venue and via email marketing with
either extract better margins from best the effectiveness of each monitored and
sellers or to increase profits of optional add- adjusted accordingly in real-time.
on products like nibbles, sides, deserts,
shots etc. Price presentation
How prices are presented and positioned on
Data comparisons of page views and sale the menu, and the location of “decoy” and
conversions for small price changes on your “loss leader” priced items can all influence
main products will give you a clear sales and profitability.
indication of consumer acceptance or
resistance to the price change. CONTACT CRAVE TO OPTIMISE YOUR
PRICES AND INCREASE YOUR PROFITS
09 HOW TO PROFIT FROM INTELLIGENT MOBILE SERVICE
GETTING
PERSONAL
Personal service is the holy grail of the
hospitality sector and an Intelligent Mobile
Service solution creates unprecedented opportunities
to get personal with customers, both in and out-of-venue
Borrow from the best have been limited. And technology has often
been perceived as at-odds with the personal
All around us we see retailers and travel
service ethos.
operators getting smart with personalisation
in the on-line world: ever more refined Apply within venue
segmentation and targeted email marketing
messages, remarketing through social media But now, with mobile ordering in the hands
and personalised website experiences based of customers, unprecedented insights can be
on our browsing and purchase history. gained and used in-venue to enhance the
person-to-person service as well as deliver a
The hospitality challenge personalised menu and ordering experience.
With the hospitality experience being in- And those insights can drive highly tailored
venue rather than on-line, the customer personal promotions out-of-venue to keep
insights and tools available to operators customers coming back.
THE GATEWAY TO TRUSTED PERSONAL RELATIONSHIPS WITH
YOUR CUSTOMERS IS VIA THEIR MOBILE
10 HOW TO PROFIT FROM INTELLIGENT MOBILE SERVICEINTELLIGENT MOBILE
INDIVIDUAL INSIGHTS SERVICE USES INSIGHTS TO
INTELLIGENTLY USED DELIVER PERSONALISED
EXPERIENCES
We are individuals. We all have favourites,
preferences, likes and dislikes. What if our regular
venues could remember that?
A wealth of insights gathered through mobile
interactions can be used to create unique customer
profiles that enable unprecedented levels of personal
service, both in-venue and out-of-venue.
11 HOW TO PROFIT FROM INTELLIGENT MOBILE SERVICEPERSONALISED MENU & ORDERING EXPERIENCE
WHAT IF?
Our regular or favourite items appeared at the top for easy re-ordering?
Items fitting our dietary requirements were immediately accessible?
The menu adapted to time of day, day of week, even the weather?
WOULD YOU LIKE TO
SEE A “MY FAVOURITES”
SECTION THAT
PROVIDES QUICK AND
84%
YES 84%
EASY ACCESS TO YOUR
WANT
REGULAR DRINKS AND 16% EASY ACCESS TO
MEAL CHOICES?
NO FAVOURITE ITEMS
V
WOULD IT BE USEFUL TO HAVE ITEMS THAT MEET
87% YOUR SPECIFIC REQUIREMENTS PRESENTED TO
YOU FIRST FOR QUICK AND EASY ACCESS?
OF THOSE WITH SPECIAL
DIETARY REQUIREMENTS V
87%
WANT TO SEE SUITABLE YES
ITEMS FIRST
(22% of respondents have
dietary requirements)
12 HOW TO PROFIT FROM INTELLIGENT MOBILE SERVICEPERSONALISED PROMOTIONS
Offers and promotions unique to individuals’
history and preferences can be presented to
customers in-venue without the need to sign
up to email marketing or loyalty schemes.
Highly personalised promotions can also
be distributed out-of-venue via CRM and
loyalty systems.
85% WOULD BE LIKELY TO TRY
PERSONALISED SUGGESTIONS
IF NEW DRINK AND FOOD
SUGGESTIONS WERE
PERSONALISED TO
YOU BASED ON
YOUR PREFERENCES YES
AND PREVIOUS
ORDERS, WOULD
YOU BE LIKELY TO
85%
TRY THEM ON
OCCASSIONS?
13 HOW TO PROFIT FROM INTELLIGENT MOBILE SERVICEPERSON TO PERSON SERVICE
For centuries, hospitality managers have tried to make their regular customers feel
special when they visit
Everyone loves to be recognised as a returning Discrete information passed to staff with order
customer and if the staff remember our name and
As each order is placed we recognise the user (via
our favourite drink we feel fantastic, and more likely
cookies, email address, user name etc), query our user
to return again. In particular, high class hotels and
profile database and push through relevant valuable
local restaurants have become experts in providing
information in subtle simple codes printed on the ticket
this type of personal service.
that staff can understand.
In chains and hospitality businesses that have
The full user profile, including ratings/feedback, full
transient staff, recognising regulars and providing
order/visit history, and much more, can be accessed by
that personal touch is challenging.
approved staff instantly – a hugely powerful digital tool
Personal service for everyone for assisting personal service.
Imagine arm your staff with relevant information so
they can make each customer feel welcome and
special, such as the customer’s name, how often
they visit, when their last visit was and what their
normal drinks/preferences
Just enough to say “Welcome back Mike, good to
see you again. I see you’re drinking your usual –
plenty more behind the bar when you’re ready f
or another”.
EMPOWER STAFF TO PROVIDE A PERSONAL
TOUCH, WHATEVER THEIR EXPERIENCE
14 HOW TO PROFIT FROM INTELLIGENT MOBILE SERVICERULES OF
ENGAGEMENT
The most important thing is to keep it simple
The mobile application has to be easy for both
consumers and staff alike to ensure adoption.
It’s all about the customer experience
Easy to access, easy to navigate, easy to order what
you want, easy to pay.
Achieving this means having expertise in designing
solutions around the customer experience.
91%
THINK SERVESAFELY
Apart from being intuitive and simple, we have long IS EASY OR VERY
believed that being easy to use means a Web App EASY TO USE
(QR code) based solution.
Easy for customers, easy for staff
71%
And consumers overwhelmingly agree. No hassle to
download an app, no cluttering your smartphone,
no searching for the right one, no account sign up
or login.
THINK QR CODES
Happy customers means happy staff. And along ARE EASIER TO
with Crave’s proven reliability and back of house
options, the whole process is seamless and USE THAN APPS
efficient for staff too.
15 HOW TO PROFIT FROM INTELLIGENT MOBILE SERVICEPLAYING THE
LOYALTY CARD
Loyalty schemes are highly desired by customers and it’s data
insights that will help businesses use them to best effect
Crave’s survey results illustrate the WOULD YOU BE IN FAVOUR OF A LOYALTY
opportunity to employ schemes that reward SCHEME THAT REWARDED YOU WITH POINTS
customer loyalty and influence buying THAT YOU COULD REDEEM IN VENUE?
behaviour. However, with only 36% of venues
offering a loyalty scheme (CGA, January 2021),
this opportunity remains largely unmet.
10%
Mobile ordering enables digital 90%
loyalty schemes
A mobile ordering platform can facilitate the
use of a digital loyalty scheme – either an
existing 3rd party system or one built into the WOULD YOU BE TEMPTED TO TRY NEW
platform – easily administered through one FOOD OR DRINK ITEMS IF THEY EARNED
user interface. YOU EXTRA LOYALTY POINTS?
Personal insights improve effectiveness
Customer insights allow businesses to provide “AT CRAVE, WE BELIEVE LOYALTY
personalised rewards and incentivise purchase
of high margin items. Together with using data
79% CAN BE OPTMISED THROUGH
to measure and optimise the earning and INDIVIDUAL DATA INSIGHTS”
redemption of points, the scheme’s 21%
effectiveness can be maximised.
YES NO
16 HOW TO PROFIT FROM INTELLIGENT MOBILE SERVICEHONEST AND OPEN
FOOD RATINGS
It’s been proven that ratings and reviews influence >80% of
buying decisions. Venue reviews are popular, but what about
ratings of individual dishes and drinks? We thought we’d ask.
WOULD YOU BE INTERESTED IN IN OUR 2021 SURVEY, 78% SAID THEY
SEEING GENUINE RATINGS AND WOULD LIKE TO VIEW HONEST FOOD
REVIEWS FROM OTHER CUSTOMERS AND DRINK RATINGS AND 74% SAID
OF FOOD OR DRINK ITEMS?
THEY WOULD BE LIKELY TO TRY ITEMS
HIGHLY RATED BY OTHERS
People love to share their experiences and
“AT CRAVE, WE BELIEVE opinions, and their choices are heavily
22%
INTEGRATED RATINGS WILL 78% influenced by trusted rating and reviews. In
many fields it has been proven that good
BECOME A KEY ASPECT OF ratings increase sales.
INTELLIGENT MOBILE SERVICE” Food and drink ratings have three key
benefits:
WOULD YOU BE INCLINED TO CHOOSE FOOD
• They provide operators with genuine
78%
WOULD LIKE TO VIEW
OR DRINK ITEMS HIGHLY RATED BY OTHER
CUSTOMERS?
feedback so menus can be improved
• They are highly appreciated by customers
who will buy more of your best menu items
• They can Improve personalisation of
FOOD AND DRINK RATINGS recommendations based on what others
with similar opinions also liked.
17 HOW TO PROFIT FROM INTELLIGENT MOBILE SERVICEASK
THE AUDIENCE
To understand your customers better, invite them to tell
you about themselves, their preferences and experiences.
Ask for preferences Survey them
Just as we do with news and video websites, Quick surveys can be a fantastic way of
Intelligent Mobile Service solutions can ask gaining quantitative data on particular
customers to volunteer their preferences. aspects of the offering or service to both
This helps build the customer profile and understand attitudes and also serve as a
improve the relevance of personalised continuous improvement tool for operators,
menus, recommendations and offers. always striving to get things right first time.
Request feedback Crave has long experience of building
customer feedback and survey tools into our
Feedback is a highly effective means of
solutions. They can be integrated directly
gathering qualitative insight into the
into the solution for real time customer
customer experience either at, or soon after,
engagement during the visit and they can
the customer’s visit.
form part of the CRM strategy for post-visit “SIMPLE SURVEYS AND ASKING
email communications.
It can be a valuable tactic to enable “service
recovery” - the opportunity to address a
CUSTOMERS WHAT THEY WANT
poor customer experience. This not only ARE HIGHLY EFFECTIVE IN
improves the end result for the customer but
can also prevent negative reviews. GENERATING VALUABLE
BUSINESS INTELLIGENCE.”
18 HOW TO PROFIT FROM INTELLIGENT MOBILE SERVICETHE IMPORTANCE OF EMAIL
HOW CONSUMERS WANT TO RECEIVE
MAXIMISE
PROMOTIONAL MESSAGES
MARKETING
EMAIL OPEN RATE ACROSS INDUSTRIES
OPT-INS
Persuading customers to allow you to market to
them via email or push message allows you to
extend the personal relationship after their visit
Source: OptinMonster
There’s real value to opt-ins Maximise opt-ins with best practice
Consumers prefer to receive promotional At Crave, we use best practice methods that
messages via email or push message and can achieve a user opt-in rate of >50%. We
open/engagement rates are high. can advise on:-
But hospitality businesses face two • How best to structure the opt-in request
challenges: how to collect accurate email • How to word the request
addresses and phone numbers with GDPR
• How to incentivise opt-ins
compliant marketing permissions and how
to segment and target customers with Use personal insights to build
promotions relevant to them as individuals?
relationship
Accurate contact details High levels of accurate opt-ins, combined
Email addresses and phone numbers are with personal insights gained via system
collected as part of the checkout process to interaction, means marketing programs and
send confirmations and updates which CRM systems can be driven by much richer
means contact details are >97% accurate. and more valuable datasets than ever before
to build long term customer relationships at
These can only be used for marketing a personal level.
purposes if the users opt-in to give you
permission to use their details.
19 HOW TO PROFIT FROM INTELLIGENT MOBILE SERVICEDATA:
THE GREAT ENABLER
Data is the common thread that underpins the Intelligent Mobile
Service concept to deliver brilliant service and increased profits
As with an online ecommerce business, the Digital service and data should not be used
data that can be generated from mobile to create a barrier between staff and
ordering interactions with customers can customers, quite the contrary.
be huge and disparate.
Crave has squared that circle with an
HI as important as AI innovative approach to make the personal
touch possible, whatever the venue or
But it’s knowing how to use it that’s key.
experience level
That’s where human intelligence must
always come in. Understanding when and Partnership approach
where to apply data analytics, how to
derive actionable insights and how they To deliver the vision of the next generation
should be used to optimise the customer of mobile ordering solutions requires
experience and maximise profits. experience and a collaborative, partnership
based approach between operators and
Blending personal and digital service technology solution providers to
intelligently harness the power of data in a
Of critical importance is starting from the
way that is compatible with the culture,
point of wanting data and digital services
to work seamlessly to enhance the
service ethos and strategy of the business. DATA ENABLES MENU
customer experience in all areas including OPTIMISATION,
the personal service that is central to the
hospitality ethos. PERSONALISATION AND
ENGAGEMENT
20 HOW TO PROFIT FROM INTELLIGENT MOBILE SERVICETHE WHOLE IS GREATER THAN
THE SUM OF PARTS
Every hospitality business strives to attract new customers, increase
visit frequency and spend per head and control costs whilst also
delivering a great service that drives customer experience, engagement
and loyalty.
Until now, the tools available to operators to
achieve these goals have been limited.
The advent of an Intelligent Mobile Service
solution in the hands of customers creates
unprecedented opportunities to achieve
these elusive and often conflicting objectives.
Taken alone, each of the four components
that elevate a simple mobile order and pay
system to an Intelligent Mobile Service
solution provides significant value.
But it’s the interplay between them where
the magic happens. Adopting elements of
each is what will ultimately maximise profit
for operators and delight customers.
THE MOST SUCCESSFUL OPERATORS WILL EMBRACE
INTELLIGENT MOBILE SERVICE & EVERYTHING IT CAN OFFER
21 HOW TO PROFIT FROM INTELLIGENT MOBILE SERVICENEED SOME TALK TO CRAVE TODAY
HELP? ABOUT HOW TO PROFIT
FROM INTELLIGENT
Crave is on a mission to deliver the Intelligent Mobile Service vision MOBILE SERVICE
and our 12 years of experience means we can help hospitality
businesses embark on this journey to combine digital and human
intelligence to deliver brilliant service and increase profits
0330 403 0144
Proven capabilities are required skilled and responsive Customer Success info@crave-emenu.com
team to deliver and support the agreed
Of course, having data is one thing but
implementation.
knowing what to do with it is what matters.
Expertise in the areas of data analytics and Crave can help
menu engineering are key to be able to
extract and apply the insights to deliver We have set out an exciting vision for the
results. future of mobile services in hospitality
venues. But the devil is in the detail and we
Knowing how to bring technologies recognise that clients may need help with
together to create a complete solution is evaluating and implementing them.
an essential capability. This includes
integrations to 3rd party systems such as Crave services clients large and small so If
ePoS, CRM, survey and loyalty systems to you believe that your business would
harness the power of specific best-in-class benefit from greater use of personalisation,
applications and work with operators’ data intelligence, menu optimisation and
existing technology stacks. engagement to help deliver brilliant service
and increase profits, get in touch with us
The approach requires a consultative today to discuss the opportunities in more
professional services capability to work with detail and explore what would work best
customers and demands a highly for your particular business.
22 HOW TO PROFIT FROM INTELLIGENT MOBILE SERVICEABOUT
CRAVE UK and Europe team:
info@crave-emenu.com
Crave Interactive are experts in +44 (0)330 403 0144
creating outstanding digital
service solutions for hospitality
businesses worldwide.
Americas team:
With over 100 million customer
interactions per year, Crave’s cloud based
info-us@crave-emenu.com
platform is proven and can be relied upon. Toll Free: +1 (877) 778-7621
Crave is headquartered in the UK with Local: +1 (702) 608-7270
offices across the world and is part of the
True Corporation plc (Thailand) group of
companies.
Our customer success team is available
24/7 to ensure that your business always www.crave-emenu.com
runs smoothly.
For a full copy of
Crave’s Q1 2021
Opinion Survey please
contact our team or
Derwent House, University Way,
click here Cranfield Technology Park Cranfield,
Bedfordshire, United Kingdom MK43 0AZ
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