IDM Prospectus Finland 2020 IDM Professional Diploma in Digital Marketing - IAB Finland

 
IDM
Prospectus
       Finland 2020

    IDM Professional Diploma
    in Digital Marketing

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Prospectus
Content Guide
Everything you need to know to
make an informed decision

The IDM Professional Diploma                                  4    Tutors that Inform and Inspire Confidence25
in Digital Marketing
                                                                    Our Rigorous and Representative27
Study dates                                                  22    Assessment Process

Subject Specialist with the23                                      How the IDM Works to Support Your Studies29
Insights You Need                                                  Start Transforming Your Career Today31

© 2020
© 2020 The
       The Institute
            Institute of
                      of Data
                         Data && Marketing.
                                 Marketing. All
                                            All rights
                                                rights reserved.
                                                        reserved.                                                  3
The IDM Professional Diploma in Digital Marketing

The IDM Professional
Diploma in Digital
Marketing
Course Information
This course will give you the skills to plan, manage and
evaluate digital marketing campaigns in social media,
search marketing, email, affiliate and more.

Get qualified and learn how to confidently integrate
them with your wider marketing strategy.

Equivalent to Level 6 qualification (Bachelor’s Degree)
and is made up of 16 modules.

© 2020 The Institute of Data & Marketing. All rights reserved.   4
The IDM Professional Diploma in Digital Marketing

Everything you need to
know about digital channels
and campaign planning
The IDM Professional Diploma in
Digital Marketing qualification will
help you transform the way you:

   lan the introduction of digital
  P                                                   Identify the potential
  technologies and techniques for                      application of online marketing
  marketing that support business                      tools within the marketing
  objectives                                           communications mix

   pply the key technologies,
  A                                                    ontinuously improve
                                                      C
                                                                                          “I feel I now have the tools to
  tools and techniques of
  digital marketing to improve
                                                      the contribution of digital
                                                      technologies to
                                                                                             engage in digital marketing
  marketing effectiveness                             your organisation
                                                                                         from strategy and planning to
                                                                                           execution and optimisation.”
                                                                                                                  Hans Broman,
                                                                                                   Head of E-Commerce, VR Group

© 2020 The Institute of Data & Marketing. All rights reserved.                                                                5
The IDM Professional Diploma in Digital Marketing

Module 01
How digital continues to transform
the role of marketing in business

Learning objective:                                         	How digital marketing       	Uncovering the essential   - Mobile
                                                                                                                              marketing that
                                                              continues to redefine         attributes of core           supports contextual
Understanding the key factors                                 our ability to target and     digital channels:            and personal
that drive the growth and                                     connect with customers
                                                                                            - S
                                                                                               EO that supports
                                                                                                                         engagement
impact of digital marketing                                 	Why developing real-            brand activation         - A
                                                                                                                          ffiliate Networks
on customer experience.                                       time engagement is                                         that extend reach
                                                              changing the role of          - P
                                                                                               PC that optimises        through individual
                                                              marketing and marketers         conversion                 intermediaries and
                                                                                              opportunities              comparison websites
                                                            	The importance of
                                                              building mutually             - S
                                                                                               ocial channels         - E
                                                                                                                          mail that maximises
                                                              beneficial relationships        that engage every          the lifetime value
                                                              with customers                  moment of the              of customers
                                                                                              customer journey
                                                            	How digital
                                                              transformation will           - D
                                                                                               isplay advertising
                                                              shape the business              that builds brand
                                                              of the future                   awareness and drives
                                                                                              conversions

© 2020 The Institute of Data & Marketing. All rights reserved.                                                                                   6
The IDM Professional Diploma in Digital Marketing

Module 02
How understanding consumer
preference and behaviour helps us
to be better digital marketers

Learning objective:                                         	How different sources   	How and when to        	To use analytics
                                                              of primary and             use quantitative and      reports to improve
Understanding how                                             secondary data help        qualitative customer      targeting options
consumers make purchasing                                     us to understand           research to deepen        and identify the key
decisions is the key to                                       the characteristics        prospecting and           drivers of response
                                                              of consumers in the        targeting insights
optimal targeting and                                         digital marketplace                               	How developing
proposition development.                                                                                           Personas helps
                                                                                                                   digital marketers
                                                                                                                   generate actionable
                                                                                                                   insights that improve
                                                                                                                   the planning process

© 2020 The Institute of Data & Marketing. All rights reserved.                                                                             7
The IDM Professional Diploma in Digital Marketing

Module 03
How efficient and practical
planning processes build optimal
digital marketing campaigns

Learning objective:                                         	How conducting a           	How a wide range of        	How practical
                                                              12-point situation           customer and business        budgeting, benchmark
Understand how successful                                     analysis helps us build      variables drive tactical     analysis and
digital marketing campaigns                                   a solid foundation for       channel selection            forecasting processes
                                                              digital marketing plans                                   help you assess the
are driven by tried and tested                                                           	How inspirational            potential of your digital
planning frameworks that help                               	Why SMART objectives         creative and                 marketing plans prior
                                                              are tested against           informative content
us explore market conditions,                                 allowable marketing          improve campaign
                                                                                                                        to delivery
develop actionable                                            cost                         performance
responses to surfaced                                       	How strategy helps         	Why every successful
insights and define success.                                  us to improve the            digital marketing
                                                              quality of targeting and     campaign is built
                                                              customer engagement          around a detailed
                                                              on the increasingly          timing and action plan
                                                              complex pathway to
                                                              purchase

© 2020 The Institute of Data & Marketing. All rights reserved.                                                                                      8
The IDM Professional Diploma in Digital Marketing

Module 04
Building user-centric websites
that support customer and digital
marketing objectives

Learning objective:                                         	How to define              	Using waterfall and      	Developing criteria
                                                              the purpose of               agile site development     for choosing design,
Understand how user-                                          a website from               approaches to              developer and tech
centered design processes                                     customer, business           scope and manage           partners that support
                                                              and ecommerce                the development            customisation,
and digital technologies                                      points of view               of web projects            reliable web hosting
help us to develop                                                                                                    and maintenance
                                                            	How user-centered         	Improvements to UX
websites that enhance                                          design helps us explore      through sitemaps,
                                                                                                                      programmes
customer experiences.                                          the needs, tasks and         wireframes and          	The ongoing
                                                               digital environments         user testing              relationship between
                                                               that define user                                       web developers and
                                                               experience (UX)                                        digital marketers

© 2020 The Institute of Data & Marketing. All rights reserved.                                                                                9
The IDM Professional Diploma in Digital Marketing

Module 05
Understanding the fundamental
importance of Search Engine Marketing
to digital marketing

Learning objective:                                         	How search engine marketing        	Using the keyword optimising
                                                              (SEM) works across the               power of Pay Per Click
Understand how SEM (SEO                                       customer journey                     (PPC) to drive sales
and PPC) plays a vital role in                              	How to build keyword strategies    	How to set up and manage
building brand engagement and                                 that drive optimised organic         PPC accounts to optimise
sales opportunities at all points                             search results on a landing          campaign performance
                                                              page by landing page basis
on the pathway to purchase.                                                                      	Using analytics to continually
                                                            	The importance of indexing           improve SEM performance
                                                              content and developing
                                                              comprehensive and link
                                                              partnerships to improve rankings

© 2020 The Institute of Data & Marketing. All rights reserved.                                                                      10
The IDM Professional Diploma in Digital Marketing

Module 06
How Display Advertising builds awareness and
generates efficient conversion opportunities
for digital marketers

Learning objective:                                         	How real-time bidding and     	To evaluate best practice
                                                               programmatic technology         inventory investment and
Understanding how channel                                      platforms help advertisers,     bidding strategies
preference, media research,                                    publishers and consumers
                                                               connect in real-time          	Developing contextually
targeting systems and                                                                          relevant, original and
ad-serving technology                                       	The importance of a focused      impactful display ad creative
combine to build brands                                       display advertising strategy
                                                                                             	How to ensure your
and drive sales efficiency.                                 	To explore the wide range        advertising campaign
                                                              of targeting options across      management is efficient and
                                                              different display networks       accountable

© 2020 The Institute of Data & Marketing. All rights reserved.                                                                 11
The IDM Professional Diploma in Digital Marketing

Module 07
Using email marketing to build high-value
digital relationships with prospects
and customers

Learning objective:                                         	How email campaigns can deliver a       	Why ESP technology and data
                                                              higher return on marketing investment     insight are important to subscriber-
Understanding the relevant                                    than any other digital channel            centric email marketing plans
strategies, targeting
                                                            	To develop a permission-based           	How automation, personalisation,
methods, technologies and                                     email strategy that recognises the        dynamic content optimization and
permissions needed to                                         long-term value of customers              testing improve every aspect of
deliver customer-centric                                                                                email marketing, including: nurture,
                                                            	How segmentation, targeting,              onboarding and lifecycle campaigns
email marketing campaigns.                                    timing, testing and behavioural
                                                              triggers optimise email campaigns       	Exploring the metrics that
                                                                                                        define core key performance
                                                                                                        indicators for email campaigns

© 2020 The Institute of Data & Marketing. All rights reserved.                                                                                 12
The IDM Professional Diploma in Digital Marketing

Module 08
How Content Marketing helps
consumers make more informed
purchasing decisions

Learning objective:                                         	How content marketing   	Developing and           	Developing and
                                                               supports the consumer      working with different      optimising content for
Understanding the practical                                    decision making            content models              text, image and video-
role content marketing plays                                   process from brand                                     based delivery
                                                               awareness to advocacy
in digital marketing                                                                   	How to build a
                                                                                          flexible approach to     	The process of useful
campaigns.                                                  	The qualities of ad        content planning and        content creation,
                                                               formats on different       development                 UGC and the value of
                                                               social networks                                        storytelling

                                                                                                                   	Developing and
                                                                                                                      executing content
                                                                                                                      planning frameworks

© 2020 The Institute of Data & Marketing. All rights reserved.                                                                                 13
The IDM Professional Diploma in Digital Marketing

Module 09
Exploring the use of Social Media channels
to build, acquire, convert and retain target
audiences and customers

Learning objective:                                         	Why analysing social          	How paid social media     	To use monitoring and
                                                              platform preferences and        can drive sales             analytics dashboards
Understand how social                                         influencer analysis helps                                   to improve the media-
                                                                                            	How to analyse
media channels can be used                                    us define the best role for
                                                                                              social channels to
                                                                                                                          multiplier effect of
                                                              social media in our digital                                 social campaigns
to support all aspects of                                     marketing campaigns             monitor sentiment and
your customer acquisition,                                                                    competitor activity
                                                            	How social media helps
conversion and retention plans.                               build brand awareness         	To exploit the power of
                                                              and preference                  influencers to extend
                                                                                              campaign reach and
                                                            	Why social media offers         enhance cross channel
                                                              opportunities to engage         performance
                                                              with communities and
                                                              identify customer             	To use social media
                                                              preferences                     channels as customer
                                                                                              service tools

© 2020 The Institute of Data & Marketing. All rights reserved.                                                                                    14
The IDM Professional Diploma in Digital Marketing

Module 10
Extending the reach of
digital marketing campaigns through
Affiliate Marketing

Learning objective:                                         	How affiliate marketing   	How to evaluate key
                                                              extends campaign            performance indicators
Develop an understanding                                      reach, improves             of competing
of the affiliate channel,                                     performance and             affiliate networks
                                                              delivers transparent
technologies, remuneration                                    campaign attribution      	The cost and
models and controls needed.                                                               commission structures
                                                            	How individual              of affiliates and
                                                              affiliates, publishers      affiliate networks
                                                              and affiliate networks
                                                              use technology to         	How collaborative
                                                              deliver measurable          work practices and
                                                              customer experiences        continuous network
                                                                                          assessment helps
                                                                                          maintain affiliate
                                                                                          marketing’s exceptional
                                                                                          ROI levels

© 2020 The Institute of Data & Marketing. All rights reserved.                                                      15
The IDM Professional Diploma in Digital Marketing

Module 11
Understanding the personal and
contextual role of Mobile in digital
marketing campaigns

Learning objective:                                         	How mobile fits into        	How to make use of            	To identify and use
                                                              a personalised digital        mobile’s contextual             different ROI and
Understanding the precision                                   marketing strategy            targeting, app                  attribution models that
targeting opportunities that                                                                engagement, video,              measure the success of
make mobile marketing                                       	To assess the influence       livestreaming, instant          mobile marketing activities
                                                              of mobile on customer         messaging, interactive
one of the most effective                                                                   NFC features and mobile
                                                              behaviour across the
digital channels.                                             digital and physical          payments capabilities
                                                              customer journey, and the
                                                              legal implications          	How to set up tracking
                                                                                            and data-management for
                                                                                            omnichannel and multi-
                                                                                            device engagement
                                                                                            across mobile, desktop, in-
                                                                                            store and print

© 2020 The Institute of Data & Marketing. All rights reserved.                                                                                     16
The IDM Professional Diploma in Digital Marketing

Module 12
Developing a data acquisition and management
strategy that is an integral part of digital
campaign planning and delivery

Learning objective:                                         	How data-driven decisions     	Data for customer profiles
                                                              improve the way we reach,
Understand how technology                                     engage, convert, retain       	How Data Management
helps us collect, evaluate and                                and grow our customer base      Platforms work
report on the quantitative                                  	The four Vs of Big Data       	How to use databases,
and qualitative data that                                                                     data modelling and data mining
                                                            	How to map customer contact     to surface RFV segmentation
supports our digital                                          and data points                 and Lifetime Value insights
marketing decisions.
                                                            	Evaluate the four types       	How developing Single Customer
                                                              of customer data                View supports customer
                                                                                              experience

© 2020 The Institute of Data & Marketing. All rights reserved.                                                                 17
The IDM Professional Diploma in Digital Marketing

Module 13
Developing digital marketing
propositions, ideas and creative
that inspire target audiences

Learning objective:                                         	How customer insight can be used        	The critical importance of in-
                                                              to inspire creative that works across     depth customer research and
To understand how                                             digital and physical channels             segmentation strategies to powerful
customer insights and                                       	The factors that define memorable
                                                                                                        propositions development
creative ideas combine to                                     digital creative ideas at both the      	How to develop informative
develop inspirational digital                                 strategic and tactical level              and inspirational digital creative
                                                                                                        briefs that improve the quality of
marketing campaigns.                                        	The way specific objectives               work and improve workflow
                                                              and targeting options shape
                                                              campaign executions                     	How to evaluate and respond to digital
                                                                                                        creative ideas and concepts with
                                                                                                        impartial and constructive objectivity

© 2020 The Institute of Data & Marketing. All rights reserved.                                                                                   18
The IDM Professional Diploma in Digital Marketing

Module 14
How regulation, permission and
codes of practice inspire efficient
digital marketing

Learning objective:                                         	Why compliance defines      	What Marketers, Data       	How independent
                                                              professional digital          Controllers and Data         regulators such as
To understand all aspects                                     marketers                     Processors need to know      ASA, CAP and IAB set
of law and codes governing                                  	How marketing
                                                                                            about data protection        advertising codes and
                                                                                            and privacy legislation      enforce accountable
digital marketers and digital                                 permission is a key           across the digital           standards
marketing campaigns.                                          driver of customer value      channels
                                                            	How legal frameworks        	Consent, legitimate
                                                              relating to personal data     interests and individual
                                                              and consent (including        rights under GDPR
                                                              PECR and GDPR)
                                                              affect digital marketing    	How MPS, TPS and DMA
                                                              practice                      best practice guidelines
                                                                                            help improve campaign
                                                                                            performance and protect
                                                                                            the rights of consumers

© 2020 The Institute of Data & Marketing. All rights reserved.                                                                                   19
The IDM Professional Diploma in Digital Marketing

Module 15
Understanding the metrics that
help us control and refine
digital marketing campaigns

Learning objective:                                         	Why digital campaign performance        	Why every landing page should be part
                                                               must be linked to clearly defined         of a systemic CRO testing strategy
Understanding approaches                                       business objectives and campaign KPIs
                                                                                                       	How tag management and attribution
for measuring and improving                                 	How the performance of different           modelling helps assign credit for
web marketing performance,                                     digital channels requires a                multi-channel campaigns and identify
onsite acquisition,                                            range of specific metrics to               optimisation opportunities
                                                               define their contribution
conversion and retention.
                                                            	Why testing is important to improving
                                                               digital marketing performance
                                                               and customer experience

© 2020 The Institute of Data & Marketing. All rights reserved.                                                                                   20
The IDM Professional Diploma in Digital Marketing

Module 16
Exploring the near-future of
data-driven digital marketing
Learning objective: Develop personal insights into
how digital marketing will continue to constantly
change the way marketing and marketers work.

	How brands, agencies,               	How agency/client          	How combining the                  Get in touch
  journalists and                        relationships and work       best of marketing
  researchers see                        practices are changing       automation with human         with our Learning
  the future of digital                  to meet the needs of         inspiration is the key to       & Development
  marketing from                         real-time consumer           increased productivity      consultants who will
  different perspectives                 engagement                   in digital marketing
  that are useful to                                                                                         help you
  marketers                           	How technologies such                                    design your training
                                         as AI, AR, NFC IoT and
	Which brand, agency                    Blockchain will change                                           pathway on
  and technology trends
  are most likely to bring
                                         customer experiences
                                         in ways that are hard to
                                                                                                  +44 20 8614 0227
  significant changes to                 imagine                                                        or email us at
  digital marketing
                                                                                                   ask@theidm.com

© 2020 The Institute of Data & Marketing. All rights reserved.                                                           21
Study
The IDM
      Dates
        study dates

Study Dates
Professional Diploma
Blended – starts 27 January 2020
Three x one day face-to-face sessions which take place in Helsinki.

Plus enjoy the flexibility of devising your own personalised study routine with
your programme deadlines via a stream of online content run over 12 months

You will receive email support and 24/7 access to course materials.

Face-to-face study dates
Day 1: March 24th 2020
Day 2: June 9th 2020
Day 3: November 10th 2020
Exam: November 25th 2020

©
© 2020
  2020 The
       The Institute
           Institute of
                     of Data
                        Data && Marketing.
                                Marketing. All
                                           All rights
                                               rights reserved.
                                                      reserved.                   22
Subject specialist
        Specialist with
                   with the
                        the insights
                             Insights you
                                      You need
                                          Need

Subject Specialist
with the Insights
You Need

                                                                 “IDM-koulutus antaa hyvät ja
                                                                 käytännönläheiset valmiudet
                                                                       ymmärtää ja toteuttaa
                                                                          digimarkkinointia.”
                                                                                                  Tiina Sirén,
                                                                 Head of Virtual Customer Centre, TUI Finland

© 2020 The Institute of Data & Marketing. All rights reserved.                                             23
Subject Specialist with the Insights You Need

Steve Kemish F IDM,
Managing Partner, Junction Agency
Steve is a multi-award-winning marketer and has worked in
digital marketing since 1997. He has worked client-side, helped
grow a leading email service provider, consulted to numerous
clients on digital strategy, and helped build one of the most
respected and awarded B2B marketing agencies in the UK

His passionate and insightful                        He has worked on digital marketing      He was appointed a Fellow in 2009,
approach has gained him numerous                     and strategy with many global brands    making him one of their youngest
industry awards.                                     including Motorola, Cisco, ITV, Lego,   ever appointments.
                                                     Skype, British Airways and Oracle.
In recent years his work has seen wins                                                       As well as his role at Junction he is
at the B2B Marketing awards (five                    A highly regarded speaker, lecturer     an IDM tutor, a member of the IDM
times) Database Marketing awards                     and writer, Steve has worked with the   Digital Council, a guest lecturer at
(twice), New Media Age awards,                       IDM since 2004 on various courses       various British universities and a
Revolution Digital Marketing awards,                 and events and has been invited to      longstanding Superbrands judge.
CRN awards, IDM Marketing awards,                    speak throughout the world on the
PPA and DMA awards.                                  subject of digital marketing.

© 2020 The Institute of Data & Marketing. All rights reserved.                                                                       24
Tutors that Inform and Inspire Confidence

Tutors that
Inform and Inspire
Confidence

                                                                   “Olen pystynyt hyödyntämään
                                                                 IDM-kurssin oppeja päivittäisessä
                                                                   työssäni jo opiskeluvaiheessa.”
                                                                                            Matti Cornér,
                                                                                    COO, Hasan & Partners

© 2020 The Institute of Data & Marketing. All rights reserved.                                         25
Tutors that Inform and Inspire Confidence

Experience is key to being
able to contextualise knowledge
Our tutors are renowned keynote speakers,
have contributed to best-selling books on digital
and data-driven marketing and know how to
deliver content with passion and energy.

They have worked at every level                      The role of an IDM tutor is to support   Our rigorous assessment processes
of business and in countless roles                   delegates throughout the course          place constant pressure on our tutors
including CEO, Managing Director,                    by delivering their own specialist       to provide the academic and practical
CMO, Digital Marketing Director, CRM                 subjects but also being able to          support our delegates need to attain
Director, Marketing Director, Creative               prepare delegates for tackling           their Professional and Postgraduate
Director, Planning Director, Agency                  assignments and exams.                   IDM qualifications. Our pass rate
Director and Founding Partner.                                                                currently stands at 94%.

© 2020 The Institute of Data & Marketing. All rights reserved.                                                                        26
Our Rigorous and Representative Assessment Process

Our Rigorous
and Representative
Assessment Process

                                                                       “Courses to help digital
                                                                      marketers keep up with a
                                                                 constantly changing industry.”
                                                                                               Valentina Sidore,
                                                                      Senior Digital Marketing Executive at UBM

© 2020 The Institute of Data & Marketing. All rights reserved.                                                27
Our Rigorous and Representative Assessment Process

Our Qualifications Advisory
Board includes business experts,
academics and professional alumni
All IDM tutors must                                   Our current Diploma assessment
have worked at the
highest levels for major
                                                      criteria are as follows:
brands and agencies.
To protect the value our                               Pass Levels                   Professional Diploma      Examinations
qualifications create for graduates,
                                                           chieve an overall pass
                                                          A                          Assignments               	Complete one 3-hour
the IDM has a fully accredited
assessment process in place that                          grade of 45%                Complete two 3,000 –       examination
is overseen by a representative                            chieve 60% overall
                                                          A                           4,000 word assignments
Qualifications Advisory Board.                            for a Credit                in a 5-week timeframe    Honorifics
This dedicated team of leading                             chieve 70% overall
                                                          A                                                      Dip DigM
industry figures, IDM faculty                             for a Distinction
members and professional alumni
meet regularly to consult on every
aspect of our constructively                           As more than 100,000 delegates from leading brands and organisations
aligned content, delivery and
assessment processes. The                              around the world have discovered, an IDM Qualification isn’t easily
maintenance of academic                                attained, which makes it such a valuable and distinctive achievement.
standards is an important part of
the delegate experience.

© 2020 The Institute of Data & Marketing. All rights reserved.                                                                         28
How the IDM Works to Support Your Studies

How the IDM Works
to Support Your Studies

                                                                     “Olen saanut tietää monipuolisesti uusia
                                                                      asioita ja toisaalta saanut syvällisempää
                                                                   ymmärrystä jo selviinkin asioihin. Kurssin
                                                                   sisältö on ollut heti hyödyllinen ja oppeja
                                                                 voi käyttää, toimipa millä toimialalla tahansa
                                                                                            digimedian parissa.”
                                                                                                     Sanna Kaartinaho,
                                                                                                Client Director, Dagmar

© 2020 The Institute of Data & Marketing. All rights reserved.                                                      29
How the IDM Works to Support Your Studies

We provide guidance
and access to information
throughout your study journey
Every professional delegate has an individual
online learning account which includes:

  eLearning modules on each               	Best practice guides from       	Delegates are automatically
   topic, including webinars                 DMA councils on topics            enrolled as IDM members,
   and learning checks                       like social media, data, etc.     giving access to events
                                                                               and a free Euromonitor
	World class DMA research,                	Links to industry leading         subscription for the latest
  including the latest                       blogs, whitepapers and            consumer research (worth
  Consumer Attitudes to                      websites.                         £170 pa).
  Privacy paper and annual
  email studies reflecting the             	Access to the DMA Awards
  attitudes of marketers                     case studies, showcasing
  and consumers.                             industry leading campaigns
                                             including IKEA, Honda
                                             and Paypal

© 2020 The Institute of Data & Marketing. All rights reserved.                                               30
Start Transforming Your Career Today

Start Transforming
Your Career Today

                                                                     “The IDM has done it again and
                                                                     brought clarity to complexity.”
                                                                                             Antony Humphreys,
                                                                              Sales & Marketing Director, 1973 Ltd

©
© 2020
  2020 The
       The Institute
            Institute of
                      of Data
                         Data && Marketing.
                                 Marketing. All
                                            All rights
                                                 rights reserved.
                                                         reserved.                                             31
                                                                                                               31
Start Transforming Your Career Today

Our specialist team of advisers
are ready to help you choose
the right qualification
The IDM has a friendly and experienced team of specialist
advisers, who can answer any questions you have on
the IDM Professional and Postgraduate Qualifications.

Our advisers will make sure you                    and the lists of further reading        Please feel free to call
have all the information you need to               resources available when you login
make an informed decision about                    to your learning account.               them on +44 20 8614 0227
your course, study mode
|and finance.                                      If you need to make the business
                                                   case to your employer to fund
They will also tell you about the fully            your studies, IDM advisers can
interactive online materials and our               tell you how to make a successful
subject specialists, tutors and in-                pitch. In fact, the support team will
house support teams.                               help you with funding advice and
                                                   countless other aspects of your
They can also describe how we                      career development such as the
support your studies with freely                   fact that you can also get 50% off
available webinars, DMA case                       all other IDM training courses during
studies and channel eBooks, free                   the time you’re studying for your
access to Euromonitor industry                     qualification.
reports, Affiliate IDM Membership

© 2020 The Institute of Data & Marketing. All rights reserved.                                                        32
100,000 professional alumni
     33 countries
     30 years of success
     As an established, constantly evolving professional training Institute with a
     unique international reputation for award-winning course development and
     delivery we are proud of our achievements. However, our greatest satisfaction
     comes from seeing our professional alumni working for companies such as:
     HSBC, BMW, The Guardian, Royal Mail, Verizon, Bernardos, Bosch, Aviva,
     Allianz, Adobe, Barclays, Screwfix and RBS.

     Get in touch with our Learning & Development
     consultants who will help you design your
     training pathway on +44 20 8614 0227
     or email us at ask@theidm.com

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