Newzoo Introduction Matching Your Priorities With Our Services - Newzoo
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GLOBAL COUNTRIES FRANCHISES CUSTOM
Newzoo Introduction
Matching Your Priorities With Our Services
June 2014
Newzoo:
Wybe Schutte | VP Business Development
© 2014 Newzoo www.newzoo.com
www.newzoo.com
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© 2014 Newzoo www.newzoo.com
The Latest
© 2014 Newzoo www.newzoo.com
Who do we serve?
Key Clients
Newzoo assists in decision
making on a strategic,
product or marketing
level. We provide global
overview and deep local
insights. Our data is based
on a mix of financial
analysis of company
revenues, primary
consumer research and
transaction data.
80% of our clients are
global headquarters.
several key clients cannot be disclosed
www.newzoo.com
Newzoo Products & Services
SUPPORT REGIONAL SCOPE MARKET SCOPE CLIENT INTERFACE
SUBSCRIPTIONS / ANALYSIS SUPPORT
Global / Regional Revenues Global All Segments
In-Depth Country Insights All Segments
Benchmarking Franchises All Segments
Custom Research Projects Global All Segments
© 2014 Newzoo www.newzoo.com
COUNTRIES FRANCHISES CUSTOM
Global / Regional Revenues
Introduction
June 2014
Newzoo:
Wybe Schutte | VP Business Development
© 2014 Newzoo www.newzoo.com
www.newzoo.com
Global Market Data
TYPICAL USE REGIONAL SCOPE
Strategy: Strategic Decision Making and realistic Global
business plans Subregions
Sizing: Size the market on gamers and revenues 18 Key Countries
GLOBAL
SUB-REGIONS: NAM, W-EU, E-EU, MEA, LATAM, JP, CN, KOR, REST-ASIA, OCEANIA
CLIENT INTERFACE
Global Games Market Report (PDF) DATA SCOPE
Granular Data Add-ons (XLS) Revenues & Gamers
Quarterly updates (PDF & XLS) 2013-2017
All Segments
COUNTRIES
GLOBAL REPORT (JUNE) QUARTERLY UPDATES
SERVICES PRICING
Unlimited #Users
Analysis Support Single Report €1,490 ($ 2,100)
CUSTOM
PR & Marketing Use Year Service €4,900 ($ 6,700)
DATASETS MORE INFO: www.newzoo.com/global-games-service
© 2014 Newzoo www.newzoo.com
Key Clients Using the Global Games Data
Our clients use the Global
Games Data for sizing the
Global, Regional and Local
markets and spot
opportunities and trends
using the forecasts and
insights provided. With
Quarterly updates our
clients are always up-to-
date.
Our data is based on a
mix of financial analysis of
company revenues,
primary consumer
research and transaction
data.
several key clients cannot be disclosed www.newzoo.com
2014 Global Games Market Report
Includes projections 2013-2017
Data per Featuring
region, 18 key
country, countries
segment with
and additional
screen insights
global data Key global
& insights trends
Launched June 6th
www.newzoo.com
Global Games Market Service
Global Games Market Report + Data Sets + Quarterly Updates 1. 2014 Global Games Market Report
Essential 45-page reference report with 2013 to 2017 projections
The service combines our 2014 global games market report and granular 2013-
2017 datasets with 12 months of service including quarterly updates and custom
analysis support.
1. 2014 Global Games Data Report (PDF)
2. Global Granular Data Set (XLS)
3. Quarterly Updates & Analysis Support
Our global games market data model that powers our annual report and the add-
on datasets is reviewed every quarter. The review is based on our own primary
research, transactional app store data, public company performance and 2. Global Granular Data Set
secondary research. Clients will receive a brief quarterly update on: Granular data set with forecast per region, sub region and top 100 countries
1. Key trends and changes influencing the global games market
2. Changes in gamer and revenue projections if needed based on our quarterly
review
At no additional costs, clients can also request assistance in performing custom
analysis based on the data in the report and the granular data add-ons.
Price € 4,900 / $ 6,700
3. Quarterly Updates
Key trends and changes influencing the
global games market
MORE INFO AT
www.newzoo.com/globalreport www.newzoo.comGlobal Games Market Service
Global Revenues & Gamer Numbers
1. Forecasts per region: 2013 – 2017
2. Top 100 Country revenues
3. Granular data set
4. PDF Report
MORE INFO AT
www.newzoo.com/globalreport www.newzoo.comCombining Data in the Global Model
Financial results
public and non-
Public growth public companies
KPIs, e.g. online
population
A continuous An annual
research effort report Third party research
and service to covering the and Newzoo global
Transactional our annual global market
analysis
subscribers
data, e.g. mobile
games (Distimo)
5 yrs of primary research in 18 countries, representing 87% of the global market
www.newzoo.com
www.newzoo.comGlobal Market Data
TYPICAL USE REGIONAL SCOPE
Strategy: Strategic Decision Making and realistic Global
business plans Subregions
Sizing: Size the market on gamers and revenues 18 Key Countries
GLOBAL
SUB-REGIONS: NAM, W-EU, E-EU, MEA, LATAM, JP, CN, KOR, REST-ASIA, OCEANIA
CLIENT INTERFACE
Global Games Market Report (PDF) DATA SCOPE
Granular Data Set (XLS) Revenues & Gamers
Quarterly updates (PDF & XLS) 2013-2017
All Segments
COUNTRIES
GLOBAL REPORT (JUNE) QUARTERLY UPDATES
SERVICES PRICING
Unlimited #Users
Analysis Support Single Report €1,490 ($ 2,100)
CUSTOM
PR & Marketing Use Year Service €4,900 ($ 6,700)
DATASETS MORE INFO: www.newzoo.com/global-games-service
© 2014 Newzoo www.newzoo.comGLOBAL FRANCHISES CUSTOM
In-Depth Country Insights
Introduction
June 2014
Newzoo:
Wybe Schutte | VP Business Development
© 2014 Newzoo www.newzoo.com
www.newzoo.comIn-depth Country Insights
TYPICAL USE REGIONAL SCOPE
Strategy: Sizing Opportunities, Benchmarking Countries 18 Countries
Marketing: Profiling Players, Zooming in on Spenders Other at request US CAN UK GER FR BE NL IT ES
Product Development: Genre Preferences, Business Models
GLOBAL
RU PL BR AUS TR CN KOR VN JP
CLIENT INTERFACE
Online Analysis Tool, Newzoo Data Explorer DATA SCOPE
Custom Analysis Support by Newzoo Staff 200+ Variables
Nation-wide
All Segments
COUNTRIES
All Business Models
SERVICES PRICING
Unlimited #Users 12 Months Access & Support
Analysis Support 1 Country €4,000 ($5,500)
CUSTOM
PR & Marketing Use 8 Countries €18,000 ($24,900)
Feedback on Topics 18 Countries €39,500 ($54,600)
MORE INFO: www.newzoo.com/country-insights
© 2014 Newzoo www.newzoo.comKey New Primary Research Topics
eSports interest and participation: e.g. video, competitions, events, franchises
In-depth media behavior across screens: e.g. music & video streaming, ebooks, on-demand
& pay TV
Social / Chat applications: e.g. Instagram, Twitter, Vine, Pinterest, Snapchat, Whatsapp, Kakao
Subscriptions: e.g. Xbox Live Gold, PlayStation Plus, Steam, Spotify, Netflix, HBO
Global payment brands: e.g. Visa, MasterCard, PayPal, PaySafe Card
Hardware peripheral brands: e.g. Plantronics, Razer, Kingston, Roccat, Madcatz, Steel series
Hardware peripheral outlets: e.g. e-tail versus retail, store brands
Headsets: e.g. use, buying intention, desired features, brand, budget, e-tail vs retail, platform
Source to discover new games: e.g. friends or family, magazines, rankings in app store
Customer journey: e.g. reason to start playing games, start spending, reasons to stop
Plus 200 “regular” variables: www.newzoo.com/topic-list
www.newzoo.comTopics to (cross-)analyze (I)
SIZE AND PROFILE MMO Franchises
SPECIFIC World of Warcraft
FRANCHISES IN League of Legends
TERMS OF ITS Eve Online
PLAYERS Star Wars the Old Republic
(SWTOR)
Lord of the Rings Online (LOTRO)
Runescape
World of Tanks
Demographics Game behaviour Dungeons & Dragons
Base: Total online population aged 10-65 Base: Total online population / gamers Lineage
Gender Total number of (non-)gamers Darkfall
Allods Online
Age Players per market segment: DC Universe Online
Education* Casual game websites/Social networks: e.g. Pogo, MiniClip, DotA 2
Guild Wars
Income King.com, Yahoo, Facebook Rift
Work situation Mobile devices: smartphones and tablets EverQuest
Home situation MMO games: F2P/P2P Dofus
Final Fantasy
Hobbies and general interests Consoles: including Vita and DS WolfTeam
Age oldest child PC/Mac: downloaded or boxed CrossFire
Play frequency per marketsegment
Media, Retail & Technology Time spent playing per market segment
Base: Total online population Genre preferences per market segment
• Media usage (print, radio, TV, social networks, internet) Gamers segmentation
• Social network or chat apps preference* Own a headset (corded vs. wireless) Social Network/Casual Game
Site Franchises
• Mobile phone brand Share of time using headset while gaming FarmVille
• Mobile phone provider* Playing games on TV without a console CityVille
Diamond Dash
• Tablet brands: e.g. iPad, Kindle Fire, Galaxy Tab, Windows: Candy Crush Saga
Microsoft Surface RT/Pro tablet Game spending Words with Friends
• Internet / TV provider* Base: All gamers Zynga Poker: Texas HoldEm Poker
Dragon City
• Preferred TV channels* Paying players per market segment Bubble Witch Saga
• Preferred generic websites* Business model preference per market segment (Casual/Social, Pet Rescue Saga
Draw Something
• Preferred retail chains* Mobile, MMO) Bejeweled Blitz
• General use of prepaid cards / gift vouchers / promotional codes Preferred payment method per market segment (Casual/Social, War Commander
Mobile) Criminal Case
Farm Heroes Saga
Papa Pear Saga
MMO-specific 8 Ball Pool
Base: MMO gamers Top Eleven
Pepper Panic Saga
Free-to-play (F2P) versus Pay-to-Play (P2P) Tetris Battle/Blitz
In-game spending in F2P / P2P Monster Legends
Jelly Splash
* Country-specific topics Preferred MMO type: e.g. RTS, RPG, Shooter, Sports, Battle Arena, Angry Birds (any game)
Resource/Casual Megapolis
Populair MMO franchises played (see list in box) Big Fish Casino – FREE slots
www.newzoo.comTopics to (cross-)analyze (II)
Mobile Franchises
SIZE AND PROFILE FarmVille
CityVille
SPECIFIC Diamond Dash
FRANCHISES IN Candy Crush Saga
TERMS OF ITS Words with Friends
PLAYERS Zynga Poker: Texas HoldEm Poker
Dragon City
Bubble Witch Saga
Pet Rescue Saga
Draw Something
Bejeweled Blitz
Social/Casual-specific New topics in 2014 Farm Heroes Saga
Base: All online casual or social gamers Share of time spent reading/listening music/watching TV – allocated Papa Pear Saga
8 Ball Pool
Preferred online game destinations (social networks, Casual game to various activities Top Eleven
sites)* Device used reading digital books, magazines, news(papers) & blogs
Tetris Battle/Blitz
Monster Legends
Social franchises played (see list in box) Device used listening broadcast radio vs. music stored on a device Jelly Splash
Angry Birds (any game)
vs. music streamed over internet Clash of Clans
Mobile-specific Device used watching broadcast TV vs. demand films or TV Hay Day
The Simpsons: Tapped Out
Base: All tablet and (smart)phone gamers programs vs. online video vs. live video streams Kingdoms of Camelot:
Mobile device used to play: e.g. tablet, smartphone, iPod Type of mobile games played (Intense graphic, Casual, other) FIFA
Minecraft – Pocket Edition
Share of spending on multiple devices Active use of PC/Apple Mac laptop vs. desktop to play PC games The Hobbit: Kingdoms of Middle Earth
Puzzle & Dragons
Popularity of mobile browser games Share of money spend on games paid via prepaid card
Plants vs. Zombies 2
Popularity of pre-installed games Brand considered when buying a new headset Real Racing 3
Megapolis
Popularity of download / app store games Budget for new headset Game of War – Fire Age
Download source for mobile games Most important features when buying a new headset Big Fish Casino – FREE slots
Infinity Blade
App stores used Gaming platform headset is/will be used for
Mobile franchises played (see list in box) Ownership accessory or gaming peripheral of various brands
Source accessory or gaming peripheral
PC/Mac and Console-specific Subscription: Xbox Live Gold, PlayStation Network, PlayStation Plus, PC/Mac/Console Franchises
Base: All PC/Mac and/or Console gamers Steam Subscription Plan, Spotify, Netflix, HBO Need for Speed
Boxed vs. Downloaded PC/Mac games Payment provider per market segment (Casual/Social, MMOs,
Battlefield
Sims
Console used & owned PC/Mac) Medal of Honor
Dragon Age
Console franchises played + own or play (see list in box) Source to discover new games
Far Cry
Download source PC/Mac games: e.g. Steam, Origin, Filesharing Main reason to start playing games Mario (any game)
SimCity
Share of pre-owned in total spending Main reason to start paying for games Assassins Creed
Share of digital downloads in total spending Main reason to stop playing games Just Dance
Call of Duty
Importance of game extensions as buying reason eSports awareness and involvement Mass Effect
Pro Evolution Soccer
Source console or pc/mac boxed games General gaming statement: Eat or drink while playing video games
Gran Turismo (GT)
General gaming statement: Make use of gamer community services
Forza Motorsport
Crysis
General gaming statement: View add or participated in brand- Grand Theft Auto (GTA)
* Country-specific topics sponsored promotions to unlock content or advance Halo
Bioshock
General gaming statement: View video game content NHL
Madden NFL
Magic the Gathering
Destiny
The Witcher
Bioshock
Watch_Dogs
Batham: Arkham
The Elder Scrolls
www.newzoo.comMarket Sizing & Profiling Data
Endless Analysis
We provide access to all primary
US UK GER FR IT ES BE NL RU BR PL TR AUS CHN KOR VN JP CAN
research results through our
Newzoo Data Explorer. Clients
can analyze over 200 variables
(see next two slides) in endless
combinations, comparing 18
countries and all market
segments and business models.
Results are directly shown (as
absolute and relative numbers)
in graphs and tables that can be
exported to powerpoint and
excel.
MORE INFO
www.newzoo.com/subscriptions
www.newzoo.comTypical Examples from the Explorer
Franchises: size markets, profile players, franchise/screen overlap Cross-media behaviour: efficient marketing, targeting payers
Payment methods: maximize ROI, effective localization Demographics: who are your gamers? What sets paying players apart,
www.newzoo.comIn-depth Country Insights
TYPICAL USE REGIONAL SCOPE
Strategy: Sizing Opportunities, Benchmarking Countries 18 Countries
Marketing: Profiling Players, Zooming in on Spenders Other at request US CAN UK GER FR BE NL IT ES
Product Development: Genre Preferences, Business Models
GLOBAL
RU PL BR AUS TR CN KOR VN JP
CLIENT INTERFACE
Online Analysis Tool, Newzoo Data Explorer DATA SCOPE
Custom Analysis Support by Newzoo Staff 200+ Variables
Nation-wide
All Segments
COUNTRIES
All Business Models
SERVICES PRICING
Unlimited #Users 12 Months Access & Support
Analysis Support 1 Country €4,000 ($5,500)
CUSTOM
PR & Marketing Use 8 Countries €18,000 ($24,900)
Feedback on Topics 18 Countries €39,500 ($54,600)
MORE INFO: www.newzoo.com/country-insights
© 2014 Newzoo www.newzoo.comGLOBAL COUNTRIES CUSTOM
Franchise Data
Introduction
June 2014
Newzoo:
Wybe Schutte | VP Business Development
© 2014 Newzoo www.newzoo.com
www.newzoo.comGame Franchise Data
TYPICAL USE REGIONAL SCOPE
Profiling: Franchise Gamers Profiles In-Depth: US, UK, GER, FR DEEP DIVE
Marketing: Zooming in on Spenders and platforms High-Level: 12 countries
Quality Development: Experience of the Franchises
US UK GER FR
GLOBAL
EXTRA: BROAD WAVE
CLIENT INTERFACE BE NL PL TR CN KOR VN JP
Data set, Online Analysis Tool, Newzoo Data Explorer
Custom Analysis Support by Newzoo Staff DATA SCOPE
100 Franchises
100 Variables
COUNTRIES
Nation-wide
All Segments
SERVICES PRICING
Unlimited #Users Price per Franchises per year
Analysis Support 10 - 29 Franchises €1,100 ($1,500)
CUSTOM
PR & Marketing Use 30 – 49 Franchises € 900 ($1,200)
50 – 99 Franchises € 750 ($1,000)
All 100 Franchises € 600 ($ 800)
MORE INFO: www.newzoo.com/franchises
© 2014 Newzoo www.newzoo.comIntroduction
Newzoo’s franchise profile service offers continuous insight into the popularity of 100 key global
game franchises and the gamers that play them. It also assists in understanding the success
factors behind each individual franchise.
Our approach differs from other suppliers on the following points:
Topics and franchises alligned to the ever-changing market in terms of screens, genres and
business models.
Deep dives into key markets in combination with annual updates across a wider range of
countries reflecting the globalization of the games market.
Data presented in easy-to-understand franchise dashboards as well as available in raw format
(Excel) to perform additional custom analysis.
Subscriptions include 12 months of custom analysis support by Newzoo data analysts.
www.newzoo.comFranchises
1. Age of Empires 26. Fallout 51. Lego Franchise 76. Sim City
2. Angry Birds 27. Far Cry 52. LittleBigPlanet 77. Skylanders
3. Assassin´s Creed 28. Farmville 53. Madden NFL 78. Skyrim
4. Batman (not Lego) 29. FIFA 54. Mario Kart 79. Sonic
5. Battlefield 30. Final Fantasy 55. Mario Party 80. Star Wars (not Lego)
6. Battlefield Heroes 31. Flight Simulator 56. Mass Effect 81. Star Wars the Old Republic
7. BioShock 32. Football Manager 57. Max Payne 82. StarCraft
8. Borderlands 33. Forza Motorsport 58. Medal of Honor 83. State of Decay
9. Call of Duty 34. Game of War – Fire Age 59. Minecraft 84. Street Fighter
10. Candy Crush Saga 35. Gears of War 60. Monster Hunter 85. Super Mario (Galaxy)
11. CityVille 36. God of War 61. NBA2K 86. Super Mario Bros
12. Civilization 37. Gran Turismo 62. Need for Speed (not NFS World) 87. Team Fortress
13. Clash of Clans 38. Grand Theft Auto 63. NHL 88. The Last of Us
14. Crysis 39. Guild Wars 64. Peggle 89. The Settlers
15. Dance Central 40. Halo 65. Persona 90. The Simpsons: Tapped Out
16. Dark Souls 41. Infamous 66. Planetside 91. The Sims
17. Dead Space 42. Infinity Blade 67. Plants vs. Zombies 92. Total War
18. Deus Ex 43. Just Dance 68. Pokemon 93. UFC
19. Devil May Cry 44. Killzone 69. Pro Evolution Soccer 94. Uncharted
20. Diablo 45. Kinect Sports 70. Ratchet & Clank 95. Warface
21. Dishonored 46. Kinect Zumba 71. Raving Rabbids 96. Warframe
22. Disney Infinity 47. Kinectimals 72. Rayman 97. Wii Sports
23. DOTA 2 48. Kingdom Hearts 73. Red Dead Redemption 98. World of Tanks
24. Dragon Quest 49. Lara Croft – Tomb Raider 74. Resident Evil 99. World of Warcraft
25. Fable 50. League of Legends 75. Saints Row 100.Zelda
www.newzoo.comGame Franchise Data
TYPICAL USE REGIONAL SCOPE
Profiling: Franchise Gamers Profiles In-Depth: US, UK, GER, FR DEEP DIVE
Marketing: Zooming in on Spenders and platforms High-Level: 12 countries
Quality Development: Experience of the Franchises
US UK GER FR
GLOBAL
EXTRA: BROAD WAVE
CLIENT INTERFACE BE NL PL TR CN KOR VN JP
Data set, Online Analysis Tool, Newzoo Data Explorer
Custom Analysis Support by Newzoo Staff DATA SCOPE
100 Franchises
100 Variables
COUNTRIES
Nation-wide
All Segments
SERVICES PRICING
Unlimited #Users Price per Franchises per year
Analysis Support 10 - 29 Franchises €1,100 ($1,500)
CUSTOM
PR & Marketing Use 30 – 49 Franchises € 900 ($1,200)
50 – 99 Franchises € 750 ($1,000)
All 100 Franchises € 600 ($ 800)
MORE INFO: www.newzoo.com/franchises
© 2014 Newzoo www.newzoo.comGLOBAL COUNTRIES CUSTOM
Custom Research Projects
Introduction
April 2014
Newzoo:
Peter Warman | CEO
Wybe Schutte | Manager New Business
© 2014 Newzoo www.newzoo.com
www.newzoo.comCustom Research Projects
TYPICAL USE REGIONAL SCOPE
Strategy: Sizing Opportunities, Benchmarking Countries Global
Marketing: Motivation of Players, Spending Behavious Qualitative: US, EU
Product Development: Functionalities, Business Models
GLOBAL
US CAN UK GER FR BE NL IT ES
CLIENT INTERFACE
Online Analysis Tool, Newzoo Data Explorer DATA SCOPE
Custom Variables
Nation-wide
Focus groups
COUNTRIES
All Segments
SERVICES PRICING
Quantitative At request
Qualitative At request
CUSTOM
MORE INFO: www.newzoo.com/country-insights
© 2014 Newzoo www.newzoo.comQuantitative Custom Research
Newzoo offers quantitative custom research through online and/or mobile surveying of consumers in
practically any country in the world. Research results are not only delivered as relative data but also in
absolute number of people, based on our nation-wide research in eighteen key countries and global census
data. In this way we do not only profile behavior but also size the results and opportunities.
Clients benefit from
Our expertise being a games market specialist. A strict requirement in our ever-changing market, especially when
defining objectives, setting up surveys and interpreting results.
The ability to benchmark results with our syndicated primary research, putting results in perspective.
Our best-of-breed partner network, required for survey programming, translation & respondent sampling.
Our unique ability to present results in an understandable, attractive and actionable manner.
The possibility to cross-analyze all results endlessly using our online tool, the Newzoo Data Explorer.
The competitive prices we have negotiated with partners based on our continuous research effort.
Our speed of service valued highly by our clients.
© 2014 Newzoo www.newzoo.comQuantitative Custom Research
Every custom research project is different in scope; in terms of research objectives as well as our involvement
in the various steps of the process. To provide a competitive quote and planning we will need to know the
objective, target group, geographical focus and the desired end deliverable. In brief, the following key factors
determine budget and planning:
Target Group; e.g. online population aged 15-50, MMO gamers.
Number of Respondents; also determined by selectiveness of target group
Geographical Focus; localization and pricing of field work can differ per country
Number of Topics; this influences programming, localization and field work effort
Type of Reporting; e.g. custom reports, availability in the Newzoo Data Explorer
Additional Analysis; e.g. comparison with Newzoo research and data
Newzoo Responsibility; e.g. setting up complete survey based on objectives
© 2014 Newzoo www.newzoo.comQuantitative Custom Research
From start to end, quantitative custom research projects will generally have a duration between 3 and 12
weeks depending on the scope as mentioned above. Each project will typically go through the following
phases
Kick-off Call / Meeting
Survey Set Up
Survey Localization, Programming and Testing
Field Work and Respondent Quality Assurance
Data Collection, Processing and Validation
Report Development / Newzoo Data Explorer Import
Delivery Report & Presentation / Direct Data Access
© 2014 Newzoo www.newzoo.comQualitative Custom Research
Together with its partners, Newzoo offers qualitative custom research solutions delivering insights that can be
difficult to gather through quantitative research. The research project can involve in-person interviews or game
testing on location as well as online research. Typically, this research approach is used for game (concept) testing
and understanding personal motivations of gamers. Depending on your objectives and desired end deliverables,
we will work together with one or both of our our specialist research partners Insights Meta and VG Market.
Clients benefit from
Our and our partners’ expertise of being a games market specialist. A strict requirement in our ever-changing market,
especially when defining objectives, setting up surveys and interpreting results.
The ability to benchmark results with our syndicated primary research, putting results in perspective.
The fact that game-specific results can be benchmarked against a normative database of competitive mobile, social, PC or
console titles.
The extensive experience of our qualitative research partners who have worked the majority of game publishers and
developers. Crucial for prioritizing and interpretation of results. Newzoo
The direct availability of any type of gamer from a unique invitation-only database that is continuously screened and Qualitative
updated. Research
Our unique ability to present results in an understandable, attractive and actionable manner. Partners
Competitive pricing maintaining a high quality standard.
Our speed of service valued highly by our clients.
© 2014 Newzoo www.newzoo.comQualitative Custom Research
Every custom research project is different in scope; in terms of research objectives as well as the desired
execution of and reporting on the research . To provide a competitive quote and planning we will need to
know the objective, target group, geographical focus and the desired end deliverable. In-person research can
be set-up at our clients’ location or in-house in our facilities. In brief, the following key factors determine
budget and planning:
Number of Respondents; in general n=30-200 respondents for in-person research
Research Approach; e.g. interviews versus game testing
Target Group; e.g. Male 18-34 playing PS3/PS4 or Xbox360/Xbox One, no industry affiliation
Number of Games; e.g. in-depth feedback on single game versus comparison of five competing games
Sensitivity of Materials; e.g. testing of highly-confidential material can only be done on client location
Number of Topics; obviously the extent of topics to be researched influences time and budget
Type of Reporting; e.g. level of interpretation by experts, highly designed reports / infographics
Newzoo
Qualitative
Research
Partners
© 2014 Newzoo www.newzoo.comQualitative Custom Research
From start to end, qualitative custom research projects will generally have a duration between 3 and 7 weeks
depending on the scope as mentioned above. Each project will typically go through the following phases:
Kick-off Call / Meeting
Research Set-Up
Planning & Recruiting
Execution On Location / Online
Data Collection, Processing and Interpretation
Report Development
Delivery Report & Presentation
Newzoo Qualitative Research Partners
© 2014 Newzoo www.newzoo.comCustom Research Projects
TYPICAL USE REGIONAL SCOPE
Strategy: Sizing Opportunities, Benchmarking Countries Global
Marketing: Motivation of Players, Spending Behavious Qualitative: US, EU
Product Development: Functionalities, Business Models
GLOBAL
US CAN UK GER FR BE NL IT ES
CLIENT INTERFACE
Online Analysis Tool, Newzoo Data Explorer DATA SCOPE
Custom Variables
Nation-wide
Focus groups
COUNTRIES
All Segments
SERVICES PRICING
Quantitative At request
Qualitative At request
CUSTOM
MORE INFO: www.newzoo.com/country-insights
© 2014 Newzoo www.newzoo.comYou can also read
