INTRODUCINGMOIA BERLIN, 21. SEPTEMBER 2018 - Volkswagen AG
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INTRODUCING MOIA BERLIN, 21. SEPTEMBER 2018
WE ARE MOIA.
Founded in December 2016.
Founding mission:
Implementation of
Mobility-as-a-Service
on global scale.
Target vision:
application of AD
technology to provide
superior mobility service
and help
RETURN CITIES TO PEOPLE
2
OUR MISSION RETURNING CITIES TO THE PEOPLE MOIA is convinced that replacing private transport with smart mobility solutions will return cities to their legitimate owners – the people living there.
CITIES ARE TAKING ACTION AGAINST CAR USAGE
… charges for inner city traffic
…will ban diesel cars by 2020 and
and plans to ban diesel cars by
double the number of bike lanes
Paris London 2020
… will implement car ban in city … features the largest car-free
center by 2019, further ban by area in Europe (and planning to
Oslo 2025 Bruxelles expand)
… city pushing bike usage on path … hopes to ban two million cars
to be carbon neutral by 2025 from the city center
Copenhagen Mexico city
… plans to ban cars from city ... actively pushes bike and public
center by 2020, affecting 24 of transport with heavy restrictions
Madrid the busiest streets Bogotá on car usage
4
RIDEPOOLING IS KEY TO THE SOLUTION
INDIVIDUAL CAR USAGE MOIA ON-DEMAND RIDEPOOLING
One MOIA
§ One vehicle in
Three individual cars:
continuous flow
§ Parking required at all
§ Highly convenient
ends (incl. search)
“chauffeur” service
§ Congestion en route § Zero emission
§ Pollution if no EV à High asset utilization
à Poor asset utilization
5
MOIA – BUILD PRODUCT AND AD COMPETENCE
P R E PA R AT I O N TRANSITION GROWTH
AD system L5 SPV
A globally leading
Control center/
ready swarm steering
ready
§ Build mobility product „MOIA“ service provider
Efficient
backend ops
with superior by 2030
customer experience
CriGcal mass of
SPV + AD Software users & vehicles
§ Focused footprint Partnerships Availability Open plaEorm/interface,
simplisGc pricing
ing
Robotaxi fleets ok
Bo
Integration with public
transport
§ Develop MOIA AD § Selected commercial AD § Actively ramp up AD fleets
operational system lighthouse implementations in all available markets
§ Selective fast-track § Scaling incl. franchises § Own and franchised
pilots § Leverage technology by operations
„Level 5“ adding adjacent business § B2C and B2B
models
6
CONFIDENTIAL
COMPANY BUILD-UP PROGRESSING
B U I L D C O M PA N Y C R E AT E D I G I TA L P R O D U C T
§ Successful operation in Hanover since 08/2018 § Comprehensive digital product suite in
service
§ Advanced preparation for launch in Hamburg
in Q1/2019 § Pooling system already in top league
§ MOIA Brand with global awareness § Level 5 “Vehicle to Service connector suite”
(e.g. Hanover launch: 1bn people media reach) development on track
§ >140 highly skilled employees
§ Hub design & implementation, § First generation special purpose vehicle
charging infrastructure, etc. “MOIA +6” developed, SOP Q1/2019
§ Driver management concept in place § Requirement definition & testing, validated
through extensive co-creation
§ Daily, digitally optimized processes &
operations established § Proprietary development of requirements for
autonomous driving
S E T- U P O P E R AT I O N S DEVELOP (AD) MAAS VEHICLE
7
WHERE WE STAND TODAY
Smart
Algorithms
Fleet Purpose-
Operations built
Vehicles
Customer
TRULY CUSTOMER-CENTRIC
Platform Co-Creation
Working with residents, PTOs and
city authorities in an interactive
co-creation process
Partners Zero
Emissions
Autonomous
Driving
8
WHERE WE STAND TODAY
Fleet
Operations
Customer Smart
Platform Algorithms
Purpose- VEHICLES - BUILT TO BE SHARED
Partners built
Vehicles • The design and development of
SPVs together with our
colleagues from the Group is one
of our key tasks at MOIA.
• Our first pooling vehicle, the fully
Autonomous Co-Creation electric MOIA+6, has just entered
Driving series production.
Zero
Emissions
9
WHERE WE STAND TODAY
Customer
Platform
Partners Fleet
Operations
Autonomous Smart
TECH MADE IN FINLAND
Driving Algorithms • Behind the magic of our routing
and pooling algorithm is MOIAs
team in Hamburg and Helsinki.
• Originally founded with the
name Ajelo Oy, the Helsinki team
Zero Purpose- reinvented ridesharing back in
Emissions built
Vehicles 2012.
Co-Creation
10WHERE WE STAND TODAY
Partners
Autonomous Customer
Driving Platform
Zero Fleet
OPERATIONAL EXCELLENCE
Emissions Operations • Apart from vehicle design on the
one hand, and our tech on the
other, fleet operations builds the
third major pillar of our business.
• We cooperate with PTOs, TNCs
Co-Creation Smart and other organizations around
Algorithms the world to develop the
Purpose- operational skills required to run
built and operate autonomous
Vehicles
mobility services in the future.
11WHERE WE STAND TODAY
Autonomous
Driving
Zero Partners
Emissions
Customer
UNITING USABILITY AND DESIGN
Co-Creation Platform • MOIA believes that the perfect
customer interface is both user-
friendly and beautifully designed.
• Further software modules such
as a driver app, a pricing engine, a
Purpose- Fleet control center backend, advanced
built Operations
Vehicles data analytics etc. round out
Smart MOIAs end-to-end turnkey
Algorithms solution.
12WHERE WE STAND TODAY
Zero
Emissions
Co-Creation Autonomous
Driving
Purpose- STRONG PARTNERS
built Partners
Vehicles • Working relationship with
transport agencies and
operators in >50 cities, including
Hamburg, London, Singapore,
Doha, Amsterdam, Los Angeles
Smart Customer • Growing network of
Algorithms Platform implementation partners around,
Fleet e.g. Public transportation
Operations operators Transportation
Network Companies and
Technology providers 13SOME EXAMPLES OF OUR WORK
Co-Creation
Purpose- Zero
built Emissions
Vehicles
Smart Autonomous
OUR ROAD TO FULL L5
Algorithms Driving DEPLOYMENT
• Today, we are setting the course
for the autonomous future of
urban mobility and are building
our AD system on a modular
Fleet approach.
Operations Partners
• MOIA is working hand in hand
Customer with our partners within the
Platform Volkswagen Group to be
amongst the first to roll-out.
14SOME EXAMPLES OF OUR WORK
Purpose-
built
Vehicles
Smart Co-Creation
Algorithms
Fleet Zero
EMISSION-FREE VEHICLES
Operations Emissions • We are committed to operate
our service with zero emission
• Our first SPV, the MOIA+6, is
already fully electric, with a
range of more than 300km.
Customer Autonomous
Platform Driving
Partners
15HOW WE AIM TO FULFILL THIS MISSION REIMAGINING URBAN MOBILITY WITH EVERYONE MOIA believes that building a great To us, inclusion is paramount. We are service is only half the challenge; not interested to cannibalize other we must also build an understanding modes of shared transport. On the of the cities we work in and with. contrary, we want to enable them to Since each city is unique, so are their increase their stakes in mobility eco- mobility needs. system of the future.
FAST FOLLOWER – WITH A HEAD START
>600.000 employees
Operations in >150 countries
>120 production plants
> 300 vehicle models –
from motorbikes to trucks
>10 Million vehicles produced p.a.
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