ISPO Beijing 2020 China International Expo Centre (new venue) February 12-15, 2020
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ISPO Beijing 2020 China International Expo Centre (new venue) February 12-15, 2020
ISPO is a full service provider.
We offer versatile access. For companies and consumers. Messe München Connecting Global Competence 3
Sports in China
China: The sports market of the future.
1.4 billion population
An increasing middle class is hungry for sports and leisure activities.
> 415 Mil. millennials are ready to purchase sport products.
70% look for high quality
By 2020, 70% of Chinese consumers will belong to the middle (55%) or high-end (15%)
market segments. One billion consumers will be asking for superior quality products,
which is three times the number of all the consumers in Europe and the USA combined.
900 Mil. e-commerce shoppers
China is the 2nd largest e-commerce market for sports and outdoor products (1st USA).
In 2020, an estimated 900 million Chinese consumers will shop online.
Messe München Connecting Global Competence June 2019 | Market Introduction Workshop, Denver 5
China: The winter sports market of the future.
• China is the world's largest market for beginner
skiers. And the winter sports infrastructure is
Skier visits
expanding rapidly: the number of ski resort
Ski resorts total
increased from 235 in 2008 to over 742 in 2018 Ski resorts with at least one chairlift
> an increase of 216%!
• Due to the Winter Olympics 2022 in Beijing,
winter sports is heavily promoted by the
government. They have plans to boost revenue
from winter sports and related sectors to about
€5.4 billion per year and get 300 million people
to participate in winter sports by 2022.
Source: China Ski Industry White Book 2018
Messe München Connecting Global Competence 6
China Ski Industry White Book 2018.
The China Ski Industry White Book 2018 was released at ISPO Beijing 2019 by Mr. Benny Wu, CEO of Beijing Carving Group.
Ski resorts:
• 39 new domestic ski resorts were built in 2018 (including indoor ski resorts). The total ski resorts number is currently
742, with a total growth of 5.55% in the last year.
• At the end of 2018, there were more than 62 ski simulators venues, and 145 ski simulators across the country.
Skier visits:
• 13.2 million domestic visits in 2018 (including indoor ski resorts, excluding ski simulators and dry slopes).
• Total visits grew by 9.09% compared to 2017.
Skier equipment market:
• The total sales of snowboard is 38,000 pieces, with year-on-year growth of over 25%.
• The total sales of ski is around 15,000 pieces, with year-on-year growth of 5%.
• One third of the sales volume of skier equipment comes from online sales.
Download link:
www.shop.ispo.com/products/2018-china-ski-industry-white-book-chinese-english
Messe München Connecting Global Competence 7
The Chinese Outdoor Market.
€ 8.5 Billion - Turnover in the Chinese How important are international outdoor brands
Outdoor Market in China?
More and more people are doing sports International brands have a higher market share
in general and outdoor sports in than Chinese producers. Arc'teryx, Columbia,
particular. According to studies and e- Garmin, Osprey, Salomon, The North Face are
commerce reports, the sales volume in among the most relevant international brands in
the Chinese outdoor market is now € 8,5 the market. Kailas and Toread are the top Chinese
billion. brands.
Outdoor became part of the Chinese lifestyle
Camping is particularly popular among young
and middle aged people as it combines family,
nature and affordable adventure at the same
time.
Messe München Connecting Global Competence 8
ISPO Beijing
Facts & figures about ISPO Beijing. Since 2004, ISPO Beijing is the leading multi-segment sports exhibition in Asia. Exhibitors & brands 2019 ▪ 416 exhibitors & 682 brands ▪ More than 30,000 visitors Exhibition area ▪ 50,000 sqm Segments ▪ Snowsport ▪ Outdoor ▪ Health & Fitness ▪ Manufacturing & Suppliers Messe München Connecting Global Competence 10
Visitor centric hall plan & trade show segments.
South Atrium
entrance
Hall E1 Hall E2 Hall E3
Health & Fitness
Health & Fitness
Outdoor
Alpitec China
Climbing
Climbing (Focus topic)
Snowsports E1 E2
Outdoor E3
Manufacturing & Outdoor
Suppliers Snowsport
Manufacturing &
Suppliers
Alpitec China
International Trade Show for Mountain and
Winter Technologies
East entrance
Messe München Connecting Global Competence 11Excerpt of brands ISPO Beijing 2020.
Snowsports Outdoor Health & fitness /
Performance
Messe München Connecting Global Competence 12Trade show visitors.
Visit purpose
More than 30,000 sports industry
professionals gather yearly in Beijing to do
business, exchange ideas and learn about the
50 % Trends, innovations and new products
future of sports.
44 % Establishing new contacts
“
34 % Purchasing
50% come to ISPO 18 % Maintaining business relations
Beijing to see trends
and innovations. 15 % To plan a future trade fair as an exhibitor
” 12 %
8%
Seminars/Events attendance
Group buying
(Company/Government/University)
Messe München Connecting Global Competence 13Unique visitor concept: “B2B2KOL”.
WHAT WHY Our solution
665 million consumers in China are on Chinese consumers are wary to trust • We invite the right KOLs to the trade
Social Media. 50% use Social Media to brands they don’t know. The rely heavily show (celebrities, athletes,
do product research.* on the opinions of KOLs as well as their influencers in sports clubs and sport
social networks. venues etc.). Connect with them to
Influencers, or as they are called in reach millions of consumers in China.
China – KOLs (Key Opinion Leaders) Online shopping in China is a social • With this approach ISPO reinvents the
are extremely powerful. They are affair, boosted by the fact that you can classic B2B trade show and
heavily influencing purchasing seamlessly buy and pay for your introduces a concept that we call
decisions. desired items, all on social media "B2B2KOL".
without leaving the apps. Benefits for exhibitors & visitors:
Up to 70% of Chinese consumers Professional KOLs will share their
born after 1995 prefer buying knowledge on our stages. Get instant
products directly via social media “If you don’t have a KOL, feedback about your products or
than other channels. you won’t sell.” discuss the latest market trends.
The global average is 44%
Cyril Drouin, Boston Consulting Group
Connect with them and build future
partnerships.
*statista.com & Accenture Study
Messe München Connecting Global Competence 14Matchmaking platform.
Benefits
▪ High efficiency matchmaking:
Meeting schedule before the show (only for exhibitors)
▪ Independent meeting rooms:
ISPO will provide a quiet and convenient atmosphere for each meeting
▪ Onsite appointments:
Appointments can be scheduled onsite based on availability (for visitors)
Companies from previous events: Date Time Matchmaking partners
E-commerce companies: E-commerce, department store,
Alibaba, 1688, SANFO, dangdang, amazon globe selling, etc. Feb 12 13:30-16:30
marketing platform
Sports/Outdoor retailers: 10:00-12:00 Product Manager and Designer
SANFO, InterSports, SportsBox, etc. Feb 13
13:30-16:30 Offline entity dealers
Product managers and designers:
ANTA, BESTSELLER, Regatta, etc. 10:00-12:00 Online dealer
Feb 14
Department stores: 13:30-16:30 Baby, gifts, 3C and other channels
Bailan Group, Wushang, SKP Beijing, New Yansha Mall, etc
Messe München Connecting Global Competence 15Academy. Forums to learn, grow and connect. A large number of free conferences, forums and events accompany the trade show. Expand your knowledge and connect with experts from different fields. Feb. 12: Sports fashion trend forum Feb. 13: Asia Pacific Snow Conference Feb. 14: Sports industry forum Date tbc: Climbing Industry Development Forum …and many more. Messe München Connecting Global Competence 16
ISPO & Tmall. Tmall is the world's largest e-commerce marketplace and part of the Alibaba Group. The partnership between ISPO and Tmall gives you the opportunity to… Meet Tmall representatives to discuss business opportunities. Open a Tmall flagship store quicker and easier than your competition. Participate in live stream events to reach millions of consumers. Messe München Connecting Global Competence 17
ISPO & Tmall (tbc)
Tmall Broadcasting and Fashion Show:
We present a completely new way how an B2B2KOL
trade show appearance can boost your ecommerce
sales.
ISPO exhibitors can show their products at the fashion-
lifestyle show during the trade fair days followed by a
sponsored videostream in the ISPO Tmall store. The
viewers can buy your products directly online.
ISPO Beijing ISPO Shanghai ISPO Shanghai
2018 2018 2019
Total Likes 2,25 Mio 4,32 Mio 5,1 Mio
Unique viewers 211,300 333,500 1,02 Mio
Messe München Connecting Global Competence 18Valuable partner trade show: Alpitec China.
Alpitec China, the international trade show for
mountain and winter technologies, has long
established itself as the most important meeting
point for the entire Asia-Pacific region.
Alpitec China covers the topics of ropeway
systems, snowmaking equipment, slope grooming
machines, snowmobiles, safety and ticketing
systems, as well as ski resort planning and
investment consulting.
Together with ISPO Beijing the show provides a
360° overview of the entire Asian winter sports
sector in an area of more than 4,500 square
meters.
https://www.fierabolzano.it/alpitecchina/en/
Messe München Connecting Global Competence 19Market Introduction Program for China.
February 11-12, 2020 // Beijing
The MIP is a specific two-day seminar that makes it
easier for newcomers to understand and enter the
Chinese market.
The seminar takes place next to ISPO Beijing and ISPO
Shanghai, and answers the most important questions
about your business success in the Chinese sports
market:
▪ How can I evaluate the realistic market potential of
my products and my company?
▪ How can I prepare my business for the specific
conditions and needs of the Chinese market?
▪ How can I find reliable long-term partners?
Price for exhibitors: 1,300 €
Price for non-exhibitors: 1,900 €
Messe München Connecting Global Competence 20Ski Resort Tour. February 15-16, 2020 // Thaiwoo The Winter Olympics 2022 in Beijing are just around the corner. Therefor we have created an immersive travel format to give you an shortcut to the Chinese winter sports ´market. Join us on a two day journey to get to know the winter sports market of the future up close and find ideas, inspirations and contacts for your business. The guided tour is aimed at all companies, brands, associations and clubs who want to better assess their chances in China and who want to establish valuable connections. Please register here: https://www.ispo.com/en/events/ispo-beijing-ski-resort-tour/2020 Price: 750€ Price for MIP participants: 650€ Messe München Connecting Global Competence 21
Ski Resort Tour - Agenda.
Saturday, February 15, 2020 Sunday, February 16, 2020
Morning Morning
▪ Departure to Thaiwoo Ski Resort via high speed train ▪ Walk & Talk / Visit Ski Resort with Resort Management
▪ Check-in Thaiwoo Ski Resort / Hotel
▪ Lunch Midday/Afternoon
▪ Lunch at Thaiwoo Ski Resort
Midday / Afternoon ▪ Individual skiing
▪ Travel to Nordic Centre and Biathlon Centre ▪ Re-dress for travel and check-out
▪ Visiting Ski Jumping facilities, Cross Country Skiing and
Biathlon facilities Evening
▪ Return to Thaiwoo Ski Resort ▪ Arrival in Beijing
Evening
▪ Networking Dinner in an outstanding atmosphere /
location
Overnight stay in Thaiwoo Ski Resort
Messe München Connecting Global Competence 22ISPO Beijing: Price overview Item Price unit Price / m² - regular 1,960 CNY (ca. 250 €) + Communication fee / + 1,000 CNY (ca. 130 €) exhibitor Stand package Price unit Premium 385 CNY (ca. 51 €) Sparkle 470 CNY (ca. 62 €) Economic 555 CNY (ca. 73 €) Eminence 810 CNY (ca. 107 €) Messe München Connecting Global Competence 23
Global Benefit Package.
Benefit from attractive prices if you exhibit at more than one ISPO trade show. Our Global Benefit Packages are
designed to give you the best value for your investment. The following combinations are possible:
Package ISPO Munich ISPO Beijing ISPO Shanghai OutDoor by ISPO
4 Shows ✓ ✓ ✓ ✓
✓ ✓ ✓
✓ ✓ ✓
3 Shows
✓ ✓ ✓
✓ ✓ ✓
European ✓* ✓*
Asian ✓ ✓
2 Shows
Winter ✓ ✓
Summer ✓ ✓
* 90 sqm minimum
Messe München Connecting Global Competence 24Global Benefit Package - Benefits
4 Shows 3 Shows 2 Shows
15% 10% 5% Reduction on sqm price on all attending shows (regular price)
Reduction on ISPO Business Solutions
20% 15% 10% • ISPO Open Innovation Project • Articles on ispo.com
• Advertisement on ISPO Job Market • DMP Trusted Targeting
Free Free Free
4x 2x 1x Award: Product Application for free (both ISPO Munich & OutDoor by ISPO)
4x 2x 1x ISPO Digitize (950€): Tickets for free
2x 2x 1x China Market Introduction Program (1,300€): Tickets for free
2x 2x 1x ISPO Beijing / Shanghai: Free Post on WeChat (community more than 83,000)
Messe München Connecting Global Competence 25Release Event: 1st Chinese Consumer Value Index November 27, 2019 // Munich (Werksviertel Rooftop Bar) In in cooperation with the Munich based think tank Trend Büro® we evaluated millions of social media posts from Chinese consumers. The result: A multi-faceted portrait of 7 values that strongly influence consumer behavior in China. At the release event, the values are presented to the public for the first time and we provide useful suggestions on how companies in the sports business can react to the identified values. The event is free of charge. It’s a great opportunity to get first hand China insights and connect with industry stakeholders. Registration via e-mail: beijing@ispo.com Messe München Connecting Global Competence August 2017 | Titel example 26
China Deep Dive Conference 2020 January 27 or 28, 2020 // ISPO Munich / Messe München You will get the share of success in the growing chinese sport market Attend our unique half-day conference at ISPO Munich and get first-hand data into one of the biggest consumer markets worldwide. Agenda soon to be announced! For the fulll webinar of CDDC 2019: https://webinars.ispo.com/en/webinar/china-deep-dive- conference Messe München Connecting Global Competence 27
Elena Jasper Majka Patuzzi Exhibition Director Exhibition Manager ISPO Beijing & ISPO Shanghai ISPO Beijing & ISPO Shanghai +49 89 949 20165 +49 89 949 20144 jasper@ispo.com patuzzi@ispo.com
Detailed segments information
Outdoor Lifestyle Village 1. Focus: Winter Camping Winter camping equipment full display, showcases winter camping scenes, integrate new technology tents, heating equipment, RV equipment, etc. 2. Focus: Outdoor life Clothing, food, accommodation including glamping and self-driving travels Showcasing camping lifestyle and scene displays. Integrated static display and experience activities. 3. Focus: Travel & small products for easy affordable rent/money Products like tents, cooking utensils, bottles, lighting devices, portable table and chairs, outdoor gadgets, outdoor shovel, outdoor clothing. Messe München Connecting Global Competence 30
Outdoor Lifestyle Village - Price
PROJECT DETAILS PRICE
Product Showcase The organizer will integrate different brand products and 30,000 CNY
(Mixed brands) display camping scenes according to functionality. (ca. 3,830 €)
Participating brands will also receive 2 WeChat promotion
ads. Up to 6 products.
Product Showcase Participating brands will be individually arranged to 2500 CNY * Space
(Individual Brands) showcase the entire range of camping products. (ca. 320 €)
Participating brands will also receive 2 outdoor aesthetics
WeChat tweets promotion ads.
ISPO X Mounster ISPO will cooperate with Mounster for creative shootings 30,000 CNY
Shooting Project before the show. Participating brands can provide 2-3 (ca. 3,830 €)
products for a creative shooting. Brands & ISPO will
promote these pictures for the show.
Messe München Connecting Global Competence 31South
registration Corridor
hall
Climbing (330sqm)
Health &
Fitness Climbing
ALPITEC
Outdoor
Outdoor
Snowsports
Manufac-
turing &
‘Vertical fitness’ is one of the booming segments in China. Climbing halls pop up in many Suppliers
East
cities, climbing clubs are extremely popular and more and more Chinese find their registration
hall
happiness in climbing - whether in nature or on artificial walls.
ISPO Beijing 2020 will focus on this promising segment with forums, focus areas and
events.
1. Event: Boulder contest
2. Share your story at our stage and discuss with other KOLs 20m Corridor
3. Sponsorship opportunites
4. Academy: ISPO Climbing Industry Development Forum
Referee Area /
Stage
Boulder Area
16.5m
Audience
Test Area
The Climbing Hub
Messe München Connecting Global Competence September 2019 | ISPO Beijing 2020 32Example: ISPO Climbing Industry Development Forum ▪ Release of the „ 2018 China Climbing Industry Analysis Report “ ▪ UIAA/IFSC release rock climbing X safety related topics ▪ Chinese Mountaineering Association to issue the latest industry policies and training related topics ▪ Case Study: Indoor Rock Climbing / Climbing Hot Topics ▪ Rock climbing domestic brand entry (rope / rock climbing shoes / shelf) ▪ Case Study: International Outdoor Climbing Ground Operations – Camp / Outdoor, Park / Outdoor, Scenic Area Messe München Connecting Global Competence September 2019 | ISPO Beijing 2020 33
Climbing– Bouldering Experience Zone
Non-exhibitor
Item Rights Exhibitor price
price
Key LOGO on the boulder rock,
LOGO
exclusive sponsorship 40,000 CNY 80,000 CNY
(ca. 5,100 €) (ca. 10,210 €)
One roll up next to the boulder
roll up 15,000 CNY 30,000 CNY
4x Small LOGO on the boulder
(ca. 1,910 €) (ca. 3,380 €)
5,000 CNY 10,000 CNY
4x One roll up next to the boulder
(ca. 640 €) (ca. 1,280 €)
equipment 3x LOGO on athlete equipment, such 10,000 CNY 20,000 CNY
as clothes, bags etc. (ca. 1,280 €) (ca. 2,550 €)
Marketing promotion inclusive inclusive
Messe München Connecting Global Competence September 2019 | ISPO Beijing 2020 34Climbing– KOL Stage
Non-exhibitor
Item Rights Exhibitor price
price
LOGO on hand microphone,
LOGO on hand exclusive sponsorship
microphone
Advertising on the ground,
exclusive sponsorship
Gold package
Small LOGOs on the boulder 80,000 CNY
40,000 CNY
(ca. 10,210 €)
Marketing promotion (ca. 5,100 €)
Advertising on the seats,
Advertising on it can be LOGO/QR Code/booth no./brands
the ground
information
Exclusive sponsorship: Advertising on the
Advertising on
10,000 CNY 20,000 CNY
seats, (e.g. LOGO/QR Code/booth
the seats (ca. 1,280 €) (ca. 2,550 €)
no./brands information)
Messe München Connecting Global Competence September 2019 | ISPO Beijing 2020 35Climbing– Test Area
Exhibitor Non-exhibitor
Rights
price price
5x 16sqm raw space, including booth
Referee Area
Stage &
building and decoration
Bouldering Experience
Audience
Zone
Allowance to test products on the
boulder
40,000 CNY 80,000 CNY
(ca. 5,100 €) (ca. 10,210 €)
Marketing promotion
Test Area
One page advertising in Visitor
Planner
Messe München Connecting Global Competence September 2019 | ISPO Beijing 2020 36Climbing– Bundle Benefits
Package A – Exhibitor Non-exhibitor Package B – Exhibitor Non-exhibitor
Bouldering Experience Zone price price KOL stage price price
Key LOGO on the boulder 40,000 CNY 80,000 CNY Exclusive sponsorship of KOL stage 40,000 CNY 80,000 CNY
One roll up next to the boulder 5,000 CNY 10,000 CNY One roll up next to the boulder 5,000 CNY 10,000 CNY
One page advertising in Visitor Planner
LOGO on athletes equipment like clothing, bags 10,000 CNY 20,000 CNY 20,000 CNY 20,000 CNY /no ad
+ interview
Marketing promotion inclusive inclusive Marketing promotion inclusive inclusive
Advertising on the seats 10,000 CNY 20,000 CNY
One page advertising in Visitor Planner 20,000 CNY 20,000 CNY /no ad
+ interview
85,000 CNY 150,000 CNY 65,000 CNY 110,000 CNY
Bundle Benefit Package A 60,000 CNY 120,000 CNY Bundle Benefit Package B 50,000 CNY 100,000 CNY
(ca. 7,700 €) (ca. 5,500 €) (ca. 6,400 €) (ca. 12,800 €)
Messe München Connecting Global Competence September 2019 | ISPO Beijing 2020 37Snowsports - Lifestyle Zone (350sqm)
Equipment Display Experience
Stage Market
Area Zone
Rest Area
Messe München Connecting Global Competence September 2019 | ISPO Beijing 2020 38Snowsports - Lifestyle Zone
Equipment Display Area: Market:
6 square display areas, each with 4 walls to display Enjoy a hot drink while you network.
special and unique winter sport equipment and And check out special products donated from
accessories. famous athletes, all revenues for those products will
be use for a good cause. 8 market stalls with 2m*2m.
Messe München Connecting Global Competence September 2019 | ISPO Beijing 2020 39Snowsports - Lifestyle Zone: Opportunities
Price for Price for Non-
No. item details Sponsor's interests
Exhibitors exhibitors
This area displays wintersport equipment in
▪ Pre show: ISPO we-media promotion
Equipment Display combination with street fashion style 30,000 CNY 60,000 CNY
1 ▪ Onsite: sponsorship logo
Area to spread ski culture and help international (ca. 3,830 EUR) (ca. 7,660 EUR)
▪ Post show: ISPO we-media promotion
brands coming to China.
This area demonstrates winter sports for both ▪ Pre show: ISPO we-media promotion
2 Experience Zone exhibitor and visitors! Use it for product testing ▪ Onsite: sponsorship logo 20,000 CNY 40,000 CNY
(ca. 2,550 EUR) (ca. 5,100 EUR)
& experiencing. ▪ Post show: ISPO we-media promotion
▪ Pre show: ISPO we-media promotion
3 Stage
Share your story, inform about your new
▪ Onsite: sponsorship logo + 30 mins speech 5,000 CNY 10,000 CNY
product, give a seminar etc.! (ca. 640 EUR) (ca. 1,270 EUR)
▪ Post show: ISPO we-media promotion
Enjoy the small market of winter sport, with a
▪ Pre show: ISPO we-media promotion
Winter Sports hot drink / present unique and rare products / 5,000 CNY 10,000 CNY
4 ▪ Onsite: sponsorship logo
market use your products to create winter atmosphere (ca. 640 EUR) (ca. 1,270 EUR)
▪ Post show: ISPO we-media promotion
onsite.
we-media: citizen media like wechat, weibo
Messe München Connecting Global Competence September 2019 | ISPO Beijing 2020 40Health & Fitness
The area of Health & Fitness will be divided into five
parts to adress the most important topics of the
industry.
Training Apparel Sports Service
Sports Supplement Equipment / Accessories Smart Technology
Messe München Connecting Global Competence September 2019 | ISPO Beijing 2020 41Sports Event Area
Adressing:
Running & Fitness…
… clubs
… training e-commerce platform and distributors
… theme franchise store
… community platforms
… rehabilitation studio
F
Activities:
▪ Lecture Sharing: KOL / Competition Organizers
▪ Interactive display with physical training exercises
▪ Rehabilitation exercises: protection / first aid /
rehabilitation
Attract:
Sports enthusiasts
sports advanced players
young cross-border groups
Messe München Connecting Global Competence September 2019 | ISPO Beijing 2020 42Manufacturing & Suppliers: Future Technology Zone
(100sqm)
In the Future Technology Zone we will split the focus in 4
parts:
- Functional Fabrics
- Wearable technology
- ISPO Textrends exhibition
- OEM / ODM machinerie
As an influential exhibition in the sports industry, ISPO Functional fabric Wearable technology
Beijing plans to integrate upstream and downstream
channels.
Invite high-tech upstream technology companies, ODMs,
OEMs, and designer brands at home and abroad that are not
available in the industry chain, and complete the ISPO
Beijing 2020 Future Technology Zone.
ISPO Textrends OEM/ODM machineries
Messe München Connecting Global Competence September 2019 | ISPO Beijing 2020 43Manufacturing & Suppliers: Future Technology Zone
Price for Price for Non-
No. item details
Exhibitors exhibitors
Innovation Join this special area with a 3*3 sqm booth and
1 Manufacturing & participate in our media promotion for this 18,000 CNY 36,000 CNY
Suppliers Area Innovation Manufacturing & Suppliers Area. (ca. 2,300 EUR) (ca. 4,600 EUR)
Wechat Article ISPO will collaborate with exhibitors to create
WeChat articles, including: product review,
2 brand introduction, and KOL experience. The 10,000 CNY 10,000 CNY
(ca. 1,300 EUR) (ca. 1,300 EUR)
article will be promoted by the ISPO media and
some cooperative media.
Messe München Connecting Global Competence September 2019 | ISPO Beijing 2020 44Target Market
A t h l e t i c Born to love Have fun from Understand own Focus on self-health Pursuit of fashion,
performance and outdoor sports running and needs and have a a n d s t a t e interest in popular
performance drive and enjoy the indoo r sports, diversified pursuit of improvement, pursue items, easy to be
the hobby of outdoor sports focusi ng on a life the trend but not influenced by the
outdoor, paying experience, pay combination of blindly fall into it style of KOL and
attention to the more attention personal style trend stars
professionalism to functionality and practicality
of consumption and practicality
and information
The Achiever The Outdoor The Urban The Lifestyle The Aspirational The Swagger
Native Athlethe Specialist Core ManTiming ISPO Shanghai 2020. Trade show date: July 2 – 4, 2020 Price Overview: Item Price unit Price / m² - early bird 1,058 CNY (ca. 135 €) (until Feb 15, 2020) Price / m² - regular 1,150 CNY (ca. 147 €) + Communication fee / + 925 CNY (ca. 118 €) exhibitor Messe München Connecting Global Competence September 2019 | ISPO Beijing 2020 46
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