ISSueS 1 - HOUSE OF FUTURES

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ISSueS 1 - HOUSE OF FUTURES
iSSUES 1
                                future poltics, business, leadership, and joy

                                published by house of futures april 2010

                                 : move the
                                 unknown

                                                        : GET REAL : SENSING : LISTENING : SMALL STEPS
                                                        : BIG BUSINESS : aeSTHETIC PERFORMANCE
                   Price: 169,- dkkr

                                                        : ROCK'N'ROLL LEADERSHIP : SLOW TECH
                                       ISSN 1904-3414

                                                        : AND other MOVING ISSUES
HOUSE of FUTURES
ISSueS 1 - HOUSE OF FUTURES
002   issues 1   issues 1                       1

                            : be explordinary
ISSueS 1 - HOUSE OF FUTURES
ISSueS 1 - HOUSE OF FUTURES
Cyborg Cindy, 22, the Netherlands,                      Peter Priest, 31, Denmark,
studying to be an engineer                              studying to be a corporate priest

She is interested in new technology, especially tech-   While he has lived among the monks, the locals
nology that links the brain and the body in new ways,   have frequently chuckled at the tall, blonde man
especially in such areas as surgery, dangerous work     who waves his iCom on the top of a cliff in search
and space travel.                                       of a wireless signal so he can post to his blog.

  1
ISSueS 1 - HOUSE OF FUTURES
Yoga Yvonne, 28, Sweden,                              Altruist Albert, 26, Norway,
studying sports medicine                              studying to be an art protector

She looks for the beauty of the moment in both        Albert loves the aesthetic and the sensuous in
rush and silence. She has skied glaciers, roller-     a world where much is still ruled by our mental
bladed in San Francisco, meditated in the morning     minds. By knowledge. Albert views knowledge and
in temples and participated in stylish shadow games   experience differently from most others.
in Malaysia.
ISSueS 1 - HOUSE OF FUTURES
: live the future now

House of futures
ISSueS 1 - HOUSE OF FUTURES
86   Om at finde
     sin egen vej
     64 kvadratmeter. Så meget (eller lidt!) fylder
     Jørn Bies maleriske fortælling om alt. For-
     tid, nutid og fremtid. Gitte Larsen beskriver
     så godt hun kan med ord hvilke tanker
     motiverne sætter i gang. Om sammen-
     hæng, kædereaktioner, udsyn og indsigt.
     Om barndomsminder og alt det mindre
     smukke, vi har gemt i hulrummet under
     trappen.

                                                      Who the
                                                      fuck are
                                                      you?
                                                      The 7 golden rules of Rock'n'Roll
                                                      that will revitalize your company

     104
                                                      #1 Rock’n’roll is not a fashion, it is a way of life
                                                      #2 Stick to your guns
                                                      #3 Only play 80 %
                                                      #4 Only 3 takes in the studio
                                                      #5 Embrace your failures
                                                      #6	Keep it open
                                                      #7 United we stand, divided we fall
ISSueS 1 - HOUSE OF FUTURES
Fiction Pimping
                                 The performance agency, Fiction Pimps,
                                 has a vision of opening the aesthetic
                                 experience space for everyone. ”It
                                 must be democratized,” as Gry Worre
                                 Hallberg, one of the three women
                                 behind Fiction Pimps, puts it. The playful
                                 space where fiction can play freely is
                                 not just for artists. It should be for
                                 the joy and benefit of all – and, not
                                 least, must be a far bigger part of our
                                 working lives. Therefore, Gry and her
                                 partners, Inga Gerner Nielsen and
                                 Madeleine Kate McGowan pimp their fic-
                                 tions in nightclubs, panel discussions,
                                 conferences and festivals. Meet Gry
                                 Worre Hallberg and read her thoughts
                                 about the philosophy behind it. And
                                 why we need, in our time, to be able to
                                 also acknowledge the language of
                                 sense, body, heart, play and magic.

                                 Green Crystal

61                                76
                                                                              Follow the birth of a new global movement,
                                                                              Green Crystal. Designed for any nation to call
                                                                              on when help in conflict and resolution is
                                                                              needed. Behind the idea of Green Crystal is the
                                                                              Danish mediator Tina Monberg who is also a co-
                                                                              founder of Mediation Beyond Borders. Read more
      Photo: Andreas Ingefjord                                                about Tina Monbergs passion for peace.
ISSueS 1 - HOUSE OF FUTURES
56
                                                          Politics    : Eriate de simet eum

                                                          in bright
                                                          colors
                                                          Politics is the art of the possible. This is our
                                                          chance to put our imprint on the world and
                                                          to develop our society to suit who we are, the
                                                          world we live in and the life we want to live.
                                                          Both in near contexts - communities, families,
                                                          associations, institutions – and in national and
                                                          global contexts. Policy development is the work
                                                          of creating better solutions for the real world.
                                                          It is the work of translating visions and opinion
                                                          into concrete actions that make a difference.

                               78
                                                                             52
Shakespeare   Are you more like Hamlet or Macbeth
              when it comes to leadership style? Actor
              and Shakespeare aficionado Thomas Mag-

for leaders
              nussen shows Sascha Amarasinha how
              the famous playwright describes both
              skilled and less fortunate leaders in his
              most popular plays. Diversity and gender
              issues? They are there too.
ISSueS 1 - HOUSE OF FUTURES
114
Photo: Ulrik Jantzen, dasburo.dk

                                                                                                             ISSUES 1           : content

                                                                                                             Expected:
                                                                                                             10 	Appetizers
                                                                                                             18   Editorial
                                                                                                             20 	Colophone and contributors
                                                                                                             122 The where, what, who and how of House of Futures

                                                                                                             Regulars:
                                                                                                             70 	Comment Ed & me. Let me help you
                                                                                                             71 	Catching up on leadership and politics
                                                                                                             75 	Comment Why managers must learn to facebook
                                                                                                             92	Comment Why Common Ground is Common Sense
                                                                                                             94 	Comment Politics is big Business. Ignore it at your peril

                                                                                                             Custom insert:
                                                                                                             27   In Formation 2020. 4 personal stories
                                                                                                                  What it takes to find your way out and back when you are young
                                                                                                                  and dream of exploring yourself and your world

                                                                                                             A la carte:
                                                                                                             22   10 Moving Issues
                                                                                                                  Hvad du kan regne med at møde i det næste tiår
                                                                                                             50   attitutes in numbers
                                                                                                             52   Politics in bright colors
                                                                                                                  The art of the possible
                                                                                                             56   Shakespeare for leaders
                                                                                                                  Leadership styles from the famous playwright
                                                                                                             61   Fiction Pimping
                                                                                                                  Aesthetical experiences for us all to enjoy and play a part in
                                                                                                             76   Green Crystal
                                                                                                                  A global conflict solving movement is on the way
                                                                                                             86   Om at finde sin egen vej
                                                                                                                  Vejen går gennem et 64 kvadratmeter stort maleri af alting
                                                                                                             96   “Der kommer ikke en hånd og viser vejen”
                                                                                                                  Samtale om spiritualitet og politik
                                                                                                             101 	how to create deep listening in business
                                                                                                                  Q&A: Marilyn Davison
                                                                                                             104 	Who the fuck are you?

                                     A place to be
                                                                                                                  Attitudes and golden rules of rock’n’roll leadership
                                                                                                             110 	Fra Hi Tech til Slow Tech
                                                                                                                  – den nye teknologibegejstring
                                                                                                             114 A place to be
                                                                                                                  Something new is happening in social work – outside the system

                                     See others as individuals, not problems. Create space outside demand
                                     and expections. Infuse hope and inspiration. According to execu-
                                     tive secretary Cliff Kaltoft, The National Association of Join-in
                                     Centres, that is what it takes to build a place where socially disad-
                                     vantaged can go, be and move on from again when they are ready.
photos:stine skøtt olesen   18                           editorial                                                          issues 1   issues 1                              editorial              19

     editorial

     To be in the making ...
     or not to be

     "ISSUES" is the name of the magazine you are holding.                 Under the wrapping of this particular ISSUES you
     ISSUES is about the future of politics, business, leadership    will find pleasant surprises of many sizes and colors. Join
     and joy. It's about sharing and creating new visions for the    the creation of Green Crystal, the Red Cross of mediation
     lives we live in our companies and organizations.               and conflict solving (pages 76-83), tap your feet to the beat
           In House of Futures, the publisher of ISSUES, we          of Rock’n’Roll Leadership (pages 104-109), encounter ac-
     are especially interested in the futures we can co-create       tors and performers who play with fiction and facts (pages
     with you and your organization right now. The future that       61-69) and immerse yourself in stories of politics, com-
     will actually be. We want to explore yesterday, today and       munication and spirituality all woven together by the silver
     tomorrow, and we will also point out directions that we         thread of the extraordinary.
     believe and trust to take us to the desirable future. We will         The extra ordinary! Outside the ordinary. That is who
     tell stories about the visionary movements of the present.      we are and what we aim to be. Beautiful misfits creating
     Some may say it is all too idealistic. But everything has       new patterns and pathways. As the unification of signs.
     a beginning. New visions and dreams start somewhere             Scorpio and the Sagittarius, which are House of Futures’
                                                                                                                                                  House of Futures was founded at noon on 28
     between our minds and hearts. We believe in using both.         signs.. The founding twin energies!
                                                                                                                                                  October 2009. According to our house astrolo-
     House of Futures has experts within futurism, psychol-                I love to be in the making. Feels so great to create
                                                                                                                                                  ger, the time marks a strong union of Scorpio
     ogy, communication, branding, PR, leadership, spirituality/     great stuff and be together with great people. If you want to
                                                                                                                                                  and Sagittarius, combining the deep transforma-
     ancient wisdom, graphic design, qualitative methods and         be a mover and a shaker of this world as well, go do it and/
                                                                                                                                                  tive energies of the feminine Scorpio with the
     performance. We are people with different perspectives, yet     or come visit! Our door is open.
                                                                                                                                                  more extrovert visible presence of Sagittarius.
     a shared and common vision. We want more colors in busi-
                                                                                                                                                  We consider the match made in heaven: an
     ness, politics and leadership, and we want to live the future
                                                                                                                                                  auspicious sign of our common future.
     now, the good one. Why wait?
           ISSUES is created from a desire to share our inspira-
     tion, passion and commitment with you. We are certain
     that all issues will resonate in you as well. The moving        Gitte Larsen, on behalf of House of Futures, Editor in Chief of
     issues we would like to engage you in. For us it's about        ISSUES and CEO House of Futures.
     unwrapping tomorrow today!
20                                                        colophone   issues 1   issues 1                                                                                                              21

Issues                                                                           CONTRIBUToRS                                                                                       This is Ulrik:

: future poltics, business,
leadership, and joy

issues is published by house of futures (HOF),
nybrogade 26a, 1.-2., DK - 1203 copenhagen k.
web: www.houseoffutures.dk
e-mail: hof@houseoffutures.dk                                                                                                                                                       Martin:
telephone: +45 2021 1147                                                         KILROY: THANKS TO CLAUS HINCHELI HEJLESEN, MANAGING DIRECTOR & ceo,
                                                                                 AND ANDERS IVERSEN, DIRECTOR, MARKETING & E-COMMERCE, FOR A BRAVE AND
editor in chief:
Gitte Larsen, editions (DK)                                                      DARING ADVENTURE.
Politics editors:
Søren steen olsen & steen svendsen, public futures (DK)
business editor:                                                                 ULRIK JANTZEN, DAS BÜRO: THANKS FOR YOUR PERMISSION TO PRINT YOUR GREAT
Flemming wisler, nxt (DK)
leadership editor:                                                               PICTURES, AND FOR YOUR COOL ATTITUDE. WE’RE LOOKING FORWARD TO PLAY
 thomas geuken, psycces (DK)                                                     MUCH MORE WITH YOU IN THE NEXT EDITIONS. WE LOVE YOU!
joy editor:
sascha amarasinha, respond (DK)

                                                                                 LARS TAGESEN, ATM ARKTRYK: THANKS FOR YOUR COOPERATION. WE HOPE YOU
art directors:
                                                                                                                                                                                    David Larkai:
martin johansson ngolo, inck. (SE),                                              WILL DEDICATE YOUR NEXT GRAY HAIR TO THIS MAGAZINE.
and stine skøtt olsen, nxt (DK)

layout:                                                                          MARTIN JOHANSSON NGOLO: THANKS FOR MAKING THE BASIC DESIGN OF ISSUES
gitte larsen, editions (DK)
& stine skøtt olesen, nxt (DK)
                                                                                 AND ESPECIALLY FOR YOUR CONTRIBUTION TO THE KILROY SECTION.

articles:
tina monberg, mediationcenter (DK), dorthe steen-                                THANKS TO ALL YOU GREAT FOTOGRAPHERS THAT ARE ON THE SPOT WHEN FICITION
berg, powerspirit (DK), farzin farahmand, psycces (DK),                          PIMPS ARE MOVING THE UNKNOWN. THANKS ALSO TO STINE SKØTT OLESEN FOR
gry worre hallberg, fiction pimps (DK)
                                                                                 BAKING AND MAKING SO PLAYFUL VISUALS FOR THIS ISSUES.
photos: martin johansson ngolo, inck. (SE), stine
skøtt olesen, nxt (DK), ulrik jantzen, das buro (Dk),
                                                                                                                                                                                    Nikolaj Keisari:
linda sønderskov olsen (dk), anders jung (dk), rikke                             Kilroy “BE EXPLORDINARY” VISUAL SECTION
pødenphant (dk), sille arendt (dk), Andreas Ingefjord
                                                                                 Concept: Martin Johansson Ngolo
(DK), Paul Fumier, marilyn davison (UK), Christian Als
(DK), martin tulinius (DK), thomas voss (dk).                                    (Thanks to Wad MagazinE for inspiration)

cover:
                                                                                 Photo: Martin Johansson Ngolo, AND Jan Peter Christiansson
stine skøtt olesen, nxt (DK)                                                     Retusch: Martin Johansson Ngolo

models:                                                                          Styling AND Makeup: Isabel Reijnow
Nikolaj Keisari, David Larkai, GRy worre hallberg                                Models: Nikolaj Keisari (White Guy) AND David Larkai (Black Guy)
english adaption:                                                                Thanks also to Gisele, Nathalie, Filip and Elin, Elins sister,
grete hansen (DK/UK), and allan jenkins (US/DK).
                                                                                 Viktor and Filips’ friend
printed by atm arktryk (DK)

price (exclusive postage):
denmark: dkr 169,-
sweden: skr 220,-
US: $32
UK: £20
euro: €24

order issues by e-mail to issues@houseoffutures.dk

ISSN: 1904-3414
circulation: 2000
                                                                                 KILROY – be explordinary
custom insert / april 2010: kilroy "be explordinary".
                                                                                 KILROY is a company specialized in offering products and services tailor made for youth and
"custom insert" is a special section in issues. it is                            students. KIRLOY aim at assisting youth and students in exploring life through travel, education
created in cooperation between working and co-
working members of house of futures (hof) and your                               and other services making them explore and realize their potential.
company or organisation.
                                                                                 	We all have to find our own individual way, but KILROY believes that exploring both the
ISSUEs is a commercial free magazine                                             world and your own limits are the way to become an extraordinary human being. That’s why
                                                                                 KILROY says “be explordinary”. Go watch the explordinary movies at www.kilroy.eu
april 2010
22                                   10 moving issues                issues 1   issues 1                                                            10 moving issues                                              23

                                                                                            Aldrig før har vi levet i en så global og vibrerende
                                                                                                                                                                             My Life
                                                                                            tid som nu. Vi er på én gang totalt vores egne
                                                                                                                                                                             Den ultimative driver er os selv.
                                                                                            projekter og totalt sammenhørige. Vi kan tappe
                                                                                                                                                                             Vi prøver at overskue fællesskabet, men vi gi-
                                                                                            ind i en uendelig kilde af viden, indsigt og in-
                                                                                                                                                                             ver i stigende grad op. Det er paradoksalt i en
                                                                                            formation døgnet rundt, og aldrig har vi været
                                                                                                                                                                             tid domineret af såkaldte sociale netværk. Men
                                                                                            mere tvivlende. Men måske nærmer vi os en større
                                                                                                                                                               ser man nærmere på det sociale i netværkene er det netop
                                                                                            indsigt, der er summen af vores fælles synapser
                                                                                                                                                               opbygget med udgangspunkt i mig og ikke, os.
                                                                                            forbundet i et vildtvoksende internet. Eller måske
                                                                                                                                                                     Vi har store bevægelser kørende, som f.eks. klima-
                                                                                            bliver vi bare endnu mere forvirrede, som nå man
                                                                                                                                                               dagsordenen, men det bliver ikke på bekostning af mig.
                                                                                            retter kikkerten mod universet? Måske står vi ved
                                                                                                                                                                     Det er der ikke noget nyt i, what’s in it for me – ligger
                                                                                            afgrunden. Måske ved begyndelsen.
                                                                                                                                                               i vores genetiske kodning for overlevelse. Det har måske
photos:stine skøtt olesen

                                                                                                                                                               bare set anderledes ud de senere år. Frivilligt arbejde er et af
                                                                                                                                                               eksemplerne på ny uselvisk social bevidsthed, men betales
                                                                                                                                                               bare med en anden valuta end penge – anerkendelse.
                                                                                                                                                                     Hvad så? Skal vi opgive fællesskaberne? Nej tvært i
                                                                                                                                                               mod, vi skal bare huske motivationens dna og indarbejde
                                                                                                                                                               belønningerne.
                                                                                                       Short Waves
                                                                                                     Alt tyder på, at vi ikke længere kan indregne sta-        Regn med fortsat fokus på betaling for alle ydelser! Men
                                                                                                     bilitet som en faktor i vores modeller for økonomi        stigende fokus på immateriel løn, udbetalt i f.eks. lykke og
                                                                                                     og fremtid.                                               meningsfuldhed.
                                                                                                     Vi taler om balance og vi søger politisk, økonomisk
                                                                                            og miljømæssig harmoni. Vi stræber efter den støt stigende
                                                                                            kurve uden svingninger. En rolig dag på kontoret, med fast                        Mother

            10 moving
                                                                                            høj løn forstås.                                                                  Mor er den bedste i verden.
                                                                                                  Alligevel ligner vores grafer i stigende grad richter-                      Aldrig har hun stået stærkere i sit fulde
                                                                                            skalaen efter et større jordskælv. Vi prøver at forstå det. At                    feminine flor. Videnskabeligt er vi tættere
                                                                                            forudsige det. Men måske skal vi bare acceptere det! Vi                           end nogensinde på undfangelsens forståelse,

            issues
                                                                                            lever i en svingende tid. Selvsving.                               og mor, i betydningen al tings begyndelse, har givet kvindelig
                                                                                                  Vi er nemlig blevet fanget i vores forstærkede evne til      urkraft stor plads de senere år.
                                                                                            at registrere information. Adgangen til viden og medier og              Kvinderne er de stærke og holder tingene kørende.
                                                                                            båndbredde sætter hele tiden nye rekorder og spiller op til        Både i den vestlige verden, hvor de lever længere end mæn-
                                                                                            vores evne til at bearbejde indtryk.                               dene og i den tredje verden, hvor de trods undertrykkelse
                                                                                                  I musikken findes begrebet feedback loops. Lyden af          tager tingene i egen hånd hjulpet på vej af bl.a. mikrolån og
            Her er ti aldeles uvidenskabelige bud på emner, der er i fuld fart              det totale selvsving. Det er også lyden af den tid vi lever i.     nye netværk.
            og kan præge din fremtid.                                                             Vi fik et forvarsel under aktienedturen i 1987, hvor de           I det danske uddannelsessystem er pigerne på vej frem
                                                                                            dengang primitive computere var sat til at handle på bør-          med gamle dyder som koncentration og disciplin til forskel
            1# Short Waves                                                                  sen og fik igangsat en accelleratoreffekt i et nedadgående         fra drengene. De tager ledelsen i familiestrukturen, hvor
            2# My Life                                                                      spin.                                                              det er mændene, der tøver med at gå all in, når det gælder
            3# Mother                                                                             Det var til at korrigere, men det som ikke kan korri-        hverdagens hamsterhjul og gemmer sig bag ved drenger-
            4# Critical Mass                                                                geres er den mediemæssige feedback loop, der har opbyg-            øvsrealisering og karriere.
            5# Kid 4.0                                                                      get sig selv de seneste ti til femten år.                               Kvinderne vil mere og de vil det nu, og selv Moder
            6# Unreal Real                                                                        Nyhedernes spejlkabinet sætter dagsordenen, men              Jord rører på sig!
            7# Dopamine                                                                     er som et fotokopi af et fotokopi af et fotokopi af et….
            8# Why                                                                          Vi kan kun se antydningen af originalen og lægger selv             Regn med en feminin verden i støt stigende fremmarch på alle
            9# Resurrection                                                                 resten til.                                                        planer i fremtiden.
            10# Revenge                                                                           Indtil vi får styr på vores trang til at handle ud fra vag
                                                                                            information om andres handlinger og prioriteringer vil det
                                                                                            nervøse system fortsætte.                                                        Critical Mass
                                                                                                                                                                             Hvornår indtræder det punkt hvor radikale
                                                                                            Regn med stadigt kortere pauser imellem stigende og faldende                     ændringer sker?
                                                                                            markeder. Mellem fremgang og kriser.                                             Det ligger dybt i fysikkens love, at kritiske
                                                                                                                                                                             punkter nås når tilpas store energimængder
24                                             10 moving issues                                                         issues 1   issues 1                                                        10 moving issues                                                 25

                                                                              Unreal Real                                                     Why                                                                 Revenge
oparbejdes eller påvirker hinanden. Det samme gælder
inden for vigtige områder som økonomi, kommunikation                            Vi sætter turbo på vores leg med sanserne.                    Den voksende adgang til information, inten-                          Det er blevet svært at glemme.
og viden.                                                                       Den digitale overlegenhed i skabelsen af film,                siteten i nyheder og større gennemsigtighed                          Når først noget har ramt nettet, får det evigt
      I takt med globaliseringen ser vi i stigende grad bob-                    lyd og spil nærmer sig allerede i dag det punkt,              udhuler mystikken og de historiske og kulturelle                     liv. DNA-profiler fjerner en hver tvivl, selv
lefænomener i økonomien, hvor vi siden 2001 har haft to                         hvor det er svært at skelne imellem de forskel-               fortællinger.                                                        efter 100 år. Massakre i oldtiden genoprulles
verdensomspændende nedsmeltninger inden for teknologi             lige virkeligheder.                                                    Vi søger derfor i stigende grad meningen med det hele,    og kortlægges med CT-scanninger og isotopers henfald.
og ejendomme, og har haft lokale bobler og nedture senest               Vi har flyttet fantasibillederne fra det indre øje og      trods den øgede adgang til rationelle begrundelser.             Gensekvenser fra 3.000 år gamle skeletter afslører hårfarve
i Grækenland.                                                     ud på skærmene. Vi rejser i 3D-universer. Vi kæmper                    Det giver sig udtryk på mange måder. En søgning           og kropsbygning. Hubble ser 13,1 milliarder lysår tilbage i
      Der er til gengæld dagligt bobler i det verdensom-          i spillelandskaber, der kun findes, når der sættes strøm         mod religion, frivilligt arbejde, spiritualitet og selvreali-   universet.
spænde kommunikations- og medienetværk, hvor historier            til. Vi tager på opdagelse i fortællinger, der afvikles i en     sering.                                                               Vi lever mere end nogensinde i forlængelse af vores
fra morgen til aften kan ændre virkeligheden for Toyota,          skærmopløsning, der var utænkelig for få år siden.                     Spørgsmålet om meningsfuldhed melder sig i sti-           historie og fortiden bliver inddraget, når regnskaber skal
den katolske kirke og for dig.                                          Hvad er hvad? Det kan være svært at svare på og            gende grad, både når det gælder uddannelse, arbejde og          gøres op. Det bliver let at argumentere for gengældelse og
      Set udefra er vi ved at forbinde vores i forvejen           pointen er, at det for stadigt flere også er lige meget.         samliv, og den voksende viden afsætter sig i usikkerhed         svært at tilgive, når symbolikken dominerer.
gigantiske individuelle neurale netværk med hinanden                    Der er i dag mange, der bruger flere timer inde i spil-    om de rette valg. Om de rette prioriteringer og om måden              På nogen måder er vi historieløse, for det er blevet let
gennem et stadigt mere vildtvoksende internet. Det                universer end uden for døren, og de ønsker det ikke ander-       vi lever livet på.                                              at plukke de dele af historien, der passer til formålet. Kon-
spændende er, hvornår vi når vores eget kogepunkt som             ledes. En stor gruppe af publikum så James Camerons 3D                 Vi oplever os selv som rejsende igennem livet og vi er    spirationerne har kronede dage og vi kan altid finde nogen
menneskehed.                                                      fyrtårn Avatar mere end én gang, fordider var dejligere end      ikke bange for at skifte retning eller satse hele butikken.     derude, der mener det samme som os. Men samtidigt fylder
      Hvornår vil vores ophobning af fælles viden ramme           i virkeligheden.                                                 Det gælder om at lægge den evige tvivl til ro.                  historien mere end nogensinde.
et kritisk tipping point, der fører til radikal verdensom-              Men fantasifortællingerne handler ikke kun om antal                                                                              Religiøse terrornetværk, politiske ekstremister, spindok-
spændende innovation, nye afgørende strømninger eller             pixels. Faktisk er den grove opløsning til tider mere over-      Regn med kortere cykler, når det gælder samarbejde, kærlighed   torer, journalister, almindelige mennesker og tidligere venner
bare totalt kaos?                                                 bevisende, fordi den rummer stor autencitet, som det kan         og ansættelser.                                                 og veninder finder hævnens ammunition og bruger den.
                                                                  ses på Flickr eller Youtube, eller næsten en hver Facebook
Regn med, at kritisk masse i stor eller lille skala vil blive     profil, hvor mobilkameraet har leveret billederne.                                                                               Regn med, at intet bliver glemt i fremtiden, kun gemt.
dominerende for beslutninger, analyser og investeringer i               Her er det iscenesættelserne, der er de vigtige og de                 Resurrection
fremtiden.                                                        overgår ofte virkeligheden.                                                  Kultur og kreativitet har mistet sin uskyld.
                                                                                                                                               Alt kan bruges og genbruges i et stadigt mere       FLEMMING WISLER er direktør i NXT, som har specialiseret sig i
                                                                  Regn med, at sandheden ikke nødvendigvis er derude i                         raffineret udtryk i et stadigt højere tempo.        kreativ eksekvering, strategi og mediernes nye sociale muligh-
           Kid 4.0                                                fremtiden. Det handler i stedet om den mest overbevisende                    Musik kan springe til andre medieplatforme          eder i lyset af fremtidsforskning, kunst og globalisering. Han
            Børn fødte i år 2010 vil have en anden medie-         præsentation.                                                    og blive til teater, eller film, eller bøger. Design omfor-     er founding og working member af House of Futures. Læs hans
            adfærd end børn født i 2007, der har en anden                                                                          tolkes, musik bliver samplet, bøger bliver skrevet om           blog på www.nxtbrand.dk
            medieadfærd end børn født i 2002.                                                                                      med nye hovedpersoner, film genindspilles, coverbands
            Vi er midt i en malmstrøm af nye medieplat-                       Dopamine                                             optræder længe efter originalerne er væk og Elvis er
forme, indhold og stigende båndbredde og det påvirker                           Vi jager alle vores kicks, men vi eksperimen-      større end nogensinde.
os både adfærdsmæssigt og tilsyneladende også fysisk. Vi                        terer i stigende grad med hjernens stærkeste             Vi tager oftere og oftere på raids tilbage i tidli-
er i stand til at kapere og bearbejde stigende mængder                          belønningsstof.                                    gere tiders kreativitet, men det nye take er tit med så
af information og vores børn overgår os i reaktionstid og                       Verden har åbnet sig for ekstremsport og           stor kvalitet, at den oprindelige kunstner får en ny tur
overblik.                                                         vovehalse i en voksende industri af events, klubber og ikke      i berømmelsens karrusel. Det er for længst blevet fuldt
      Unge vokser op i en verden og ikke kun i et land. De        mindst tv-programmer. Højere, hurtigere, længere og ikke         accepteret at kopiere eller lade sig inspirere kunstnerisk.
nationale strømninger bliver næppe mindre, men de bliver          mindst længere ud.                                               Begrebet immaterielle rettigheder er blevet et stort aktiv
langt mere nuancerede og relative.                                      Det handler ikke kun om sport, men også om trafik,         og et kompliceret puslespil at overvåge, og det er stadigt
      Danskere født før slutningen af halvfjerdserne har et       hvor motorkraft og acceleration er blevet hvermandseje.          vigtigere at tagge sine værker.
bevidst forhold til Sverige og Tyskland påvirket af svensk              Det handler om forlystelser og om interaktive spil,              Tendensen går imod en stadig større spredning af
og tysk fjernsyn, der kunne ses som eneste alternativ til         hvor du selv kan blive høj på rædsel, sejre og overraskelser.    kunst i nye fortolkninger, som en konsekvens af den krea-
det danske tv-monopol. Nutidens unge anser hverken                Det handler om verdens ældste sport, hvor datinguniver-          tive eksplosion, der er fulgt med de nye mediemuligheder.
Sverige eller Tyskland for noget særligt og kan ikke uden         serne lader dig få kontakt hvad enten du er i markedet           For længst afdøde filmstjerner og musikere er begyndt at
videre forstå sproget eller hidse sig specielt op over et         eller ej, bare du har den rigtige profil.                        optræde igen og når den fulde digitale billedproduktion er
såkaldt arvefjendeopgør i fodbold.                                      Voksne mænd udkæmper i stigende grad stammekri-            slået igennem, dør man aldrig.
      Venner findes på det globale net og rejser sker med         ge med hinanden, enten udstationeret i rigtig krig, tilknyt-
billige flybilletter. Vores børn vil møde os med internatio-      tet holiganbevægelser, rockermiljøer eller svingerklubber.       Regn med, at konkret kreativitet og design vil opstå igen og
nale dagsordner og måske med en hvis overbærenhed.                Vi går klædt som krigere med tribal og vikingesymboler           igen i nye forklædninger.
                                                                  tatoverede i panden og skydevåben er blevet almindelige.
Regn med kortere og mere radikale generationskløfter i fremti-
den, og nyd udfordringerne!                                       Regn med, at vi i fremtiden fortsætter jagten på dopamin-kick
                                                                  og, at det er socialt accepteret.
issues 1                                                                                    in formation 2020                  27

By House of Futures

in formation
2020
4 personal stories

You become a person by making personal decisions. Young people
know this, and more and more dream of going their own way. To
STAND OUT. The special and personal choices in the years of education
are the surest route to meaningfulness and joy - and to success in
one’s occupation. Education is no longer just an obligation; neither
is the job that comes after. It is a pleasurable activity in life. A desire to
be ’explordinary’. Meet four young people in 2020 and read about their
destiny and their destinations.

                                                 MIND

                                                           Brain-based formation
                  story #1                                                                           story #2
                  Cyborg Cindy                                                                    Peter Priest

                                                                                        Y
                                                                                   AR
           Corporal/physical formation                                IN                Spiritual/psychic formation
BODY                                                               RD                                                 SPIRIT
                                                       LO
                                                  XP
                                           :   BE

                                                       Emotion-based formation
                      story #3                                                                       story #4
                      Yoga Yvonne                                                              Altruist Albert

                                               EMOTIONS
28                                          in formation 2020                                                                  issues 1   issues 1                                                          in formation 2020                                              29

Cyborg Cindy, 22, the Netherlands,                                  Peter Priest, 31, Denmark,                                            Yoga Yvonne, 28, Sweden,                                         Altruist Albert, 26, Norway,
studying to be an engineer                                          studying to be a corporate priest                                     studying sports medicine                                         studying to be an art protector
Cindy was born deaf, and, until she was five years old,             Peter has never been afraid to say what he thinks. Or ask             Yvonne has been an adventurer since she was an infant.           By the time he had reached ten years of age, Albert had
communicated through signing and body language. At five,            questions. The summer before he and his friends were to               The first voyages of discovery were to the fragrant color-       lived in almost as many countries. His childhood was
she was one of the first Europeans to be implanted with             begin primary school, he organized summer school in the               ful flowers in the garden. Since then, she has explored the      peppered with countless new sounds, smells and sights.
a chip allowing her to hear normally. For Cindy, sound              basement. Each night, he wrote new, spirited assignments              Swedish forests from the forest floor to the treetops. Today,    Because he moved so often, he needed to find new friends
multiplied her perception of the world: just imagine being          to his enthusiastic friends about love, hope and faith. In            the whole world gives Yvonne her sensory bombardment             and fit into new contexts. Today, he rarely realizes whether
able to communicate and sense with sound. Cindy’s amaz-             fact, Peter was rather disappointed when he finally started           and adrenalin rush. Crossing safe limits, both physically        he is speaking Norwegian, English or Spanish, as he col-
ing transformation has given her the belief that anything           school. There was no room for the spiritual or philosophi-            and emotionally, has led Yvonne to ride waves, dolphins          laborates with people from around the world on the arts
is possible for humans, if we understand how to combine             cal. As years passed, as subject grew more numerous,                  and Icelandic horses. Yvonne looks for the beauty of the         and cultural projects he struggles to make his living with..
our human strength and frailty with technology’s capabili-          and as he grew older, Peter found his own way to use his              moment in both rush and silence. She has skied glaciers,         He firmly believes we dream of the same thing: a world in
ties. Maybe her early experience with reading and using             schooling. Today, in 2020, Peter still wants to open the              roller-bladed in San Francisco, meditated in the morn-           which we resolve our conflicts without violence and learn
her body with others has given her her interest in the links        eyes and hearts of others: he wants to become a modern                ing in temples and participated in stylish shadow games          to communicate and listen to good intentions rather than
between body, mind, communication and collaboration.                preacher, one who keeps corporate feet to the fire. So                in Malaysia. Her parents are convinced Yvonne is blessed         fear and anxiety. For Albert, the path to this vision is the
She is interested in new technology, especially technology          when he returns from his spiritual retreat with the monks             with nine lives. Especially when she decided she would           co-creation of art and experience that pique the senses and
that links the brain and the body in new ways, and espe-            at the monastery at Mount Athos, he will start a basic                climb Kilimanjaro before the snow melted “for good.” Yet,        reminds us that we all have a role to play in determining
cially in such areas as surgery, dangerous work and space           course in involved management and organizational design.              so far, both family and friends at home in Sweden note that      how the future will be. Albert works with governments,
travel. Here, people use body movements to make both                While he has lived among the monks, the locals have                   Yvonne returns to her secure base in the small provincial        aid agencies and private companies as long as it is useful.
minute and huge machines mimic those movements and                  frequently chuckled at the tall, blonde man who waves his             town with more strength and courage to tackle daily life’s       The goal must be in order, and he does not compromise
do difficult work in both the internal and external uni-            iCom on the top of a cliff in search of a signal so he can            less exciting challenges. Until the "call of wild" wakens her    on his gut reactions. He sees himself as a kind of relation-
verses. Cindy also thinks it is exciting to experiment with         post to his blog. Most of his posts are about how we use              again. She is already planning a new physical challenge          ship weaver, one who makes good connections to beautiful
what the body can endure. She likes exploring the limits            spirituality in our lives. The others are – still -- about love,      for the autumn of 2021. It will be her gift to herself for       experiences. Albert loves the aesthetic and the sensu-
of physical endurance. Before, she used caffeine, amphet-           hope and faith.                                                       finishing her education as a psychotherapist. She wants an       ous in a world where much is still ruled by our minds.
amines and other substances to increase her energy. Today,                                                                                experience before starting the job as a sports therapist she     By knowledge. Albert views knowledge and experience
she mainly uses her consciousness. Cindy is still glad she          Destinations:                                                         has already been promised.                                       differently than most. But he knows the world is moving,
gained her hearing. She also loves to dance, and, when              - - Rudolf Steiner school, Denmark                                                                                                     because, since 2018, it is as though more and more people
she is not being taught, she teaches other young people in          - - Two six-month retreats, monastery in Mount Athos and Bud-         Destinations:                                                    from around the world are showing a new courage to “be.”
”hardstyle” dance and participates in multi-day festivals in          dhist monk in India                                                 - - Guide for a team of young people from around the world       Just be. He feels it in his heart and sees it in the art and
the Netherlands and Scandinavia. The last, in the summer            - - Studying theosophy, University of Southern Denmark                  who ascended Kilimanjaro                                       cultural projects he works with.
of 2019, was a total “flow” experience. “Really phat,” says         - - Six months study in Rome.                                         - - Two-month seminar on the physics of heights, International
Cindy, who met many new people.                                     - - Assistant to the team of lecturers, Heart of Philosophy Tours       Climbers College of Tanzania                                   Destinations:
                                                                    - - One year traveling and studying in the USA                        - - Foreign aid NGO, planning sports facilities and courses in   - - Elementary school, including international schools in Dubai,
Destinations:                                                       - - MBA, Copenhagen Business School.                                    schools in Asia                                                  Hanoi and Shanghai
- - Pre-school for the hearing impaired, Rotterdam                                                                                        - - One-month performance course at theater school in New York   - - Student, Bergen
- - Youth Red Cross: You Can Do It program, South Africa                                                                                  - - BA, Athletics, University of Copenhagen                      - - Pilgrimage in the Quero Indians’ footsteps, the Andes, Peru
- - BA, Information and Communication, European Social Media                                                                              - - Internship with Nike Cooperation working with the FlyWire    - - Internship in the city Damanhur - a new society from 1975,
  Academy, Amsterdam                                                                                                                        project, USA                                                     including based on the Earth Charter Initiative, northern Italy
- - MS, Biomedical Engineering, University of Hong Kong                                                                                   - - Psychotherapist, Institute of Psychotherapy, Stockholm       - - BA, art and culture, Humboldt University of Berlin
- - Internship with the Nanononwowen project at Fibertex A/S,                                                                                                                                              - - Junior editor at Earth & Industry’s online blog-magazine,
  Denmark                                                                                                                                                                                                    England
- - Life improvement medicine studies, University of Houston                                                                                                                                               - - Further education, Arts’n’Business, London
  (online)

About the four stories                                              tional side of education and formation. Most of us are attracted
The four stories describe possible destinies and destinations.      and motivated by a mixture of these four elements, thus the four
They are based on four fundamental human elements: body,            scenarios are stereotypical. They are intended to be inspiring
mind, spirit, and emotion. Some people are more inclined to         examples of how the Grand Tour – the journey of formation and
intellectual and knowledge-based formation and education,           education – might look in 2020.
                                                                                                                                                                                                           English adaption: Allan Jenkins, desirableroastedcoffee.com.
while others are more inclined to the spiritual, corporal or emo-
30                                           in formation 2020                                                                   issues 1   issues 1                                                           in formation 2020                                            31

grand tour background:

The Grand Tour                                 golese jungle searching for the missing           Today, we “form” ourselves much            Five youth trends                                and relationships that the young      #4 	Young people have traditional
– historically seen                            missionary, David Livingstone. The story      more openly than before, because of            Since the 1950s, when it was estab-              person has had, which greatly              views. Most young people have
The Grand Tour – a journey of educa-           is as much about his experience of the        globalization, individualization and the       lished as a distinct life phase, youth           affect educational and profes-             a traditional and linear expecta-
tion and formation – has its roots in the      unknown Africa, and what provoked his         Internet. Education and formation are          has been important and has undergone             sional choices and chances.                tion of the progress from youth to
16th century Renaissance, when young           curiosity and disgust, as it is about the     much more the same thing. We build             great change. And it still changes. The          Relationships have become more             adulthood. This was a conclusion
noblemen were no longer to be warriors         search for Livingstone.                       personal stories and test their validity       establishment of youth as a phase of life        important.                                 of a survey of 18-22 year olds
and knights, but diplomats and officials.          Tycho Brahe, astronomer, was only         and value through our encounters with          has been a main dynamic factor behind                                                       in eight European countries (Fami-
In other words, humanistic citizens of the     15 when he arrived at the University          the world. Firsthand experiences come          many other changes in society over          #3 	From linear transition to yoyo.             lies and Transitions in Europe
world who could trade and negotiate            of Leipzig in 1562 to study language          into focus. Basically, it is about ensuring    recent decades - changes in lifestyles,          Youth was originally socially es-          (Fate), 2003). And this may be
with other cultures. Later, the Grand Tour     and law, as was expected of a young           that the story we tell and the story we        behavior and attitudes. Trends that char-        tablished as a “formation” phase.          one of the paradoxes of youth: it
became a journey aimed at developing           nobleman. But astronomy was already           live fit together. All our actions are at-     acterize today’s youth include:                  You were a child, then you were            has become increasingly diverse,
the traveler’s personality and giving him      his greatest passion, and he recorded         tempts to coordinate the world, so that it                                                      formed, and then you were                  culturally liberated, individual-
or her insight into and understanding          that he “studied law by day and stars by      fits better with the story we tell about it.   #1 	From formation to trendsetters.              adult. Biological, geographic,             ized and open. Lifestyles and
of other cultures. It was often a long         night.” And something suggests his pas-           “Know yourself before you can know              Young people now set norms for              social, economic and emotional             identities are endless, yet many
journey that also marked the conclusion        sion won over his parents’ expectations.      others,” was the mantra when grandpa                society as much as society sets             transitions were associated with           young people carefully orient
of an education. The Grand Tour has a          Tycho Brahe ended his days as court           was young. Today, the opposite applies.             norms for them. Trendspotters,              this formation, all within a fairly        themselves in relation to their
purpose – just like education – and is not     astronomer in Prague.                         Now you need to know the world before               ad agencies, the media and cul-             well-defined chronological period          peers so as to not to be left
made solely for pleasure or relaxation.                                                      you can know yourself. It is no longer              tural observers focus on youth cul-         of age 20 to 30. This is no                behind or judged “out.”
                                               On the journey between                        just about insight, but just as much about          ture, probably strengthening and            longer true. Today, youth’s many
Three examples of                              “formation” and education                     outlook. About life’s horizons. When                affecting it. At the same time,             transitions are spread out over       #5   The freedom to be themselves
the Grand Tour                                 Formation is “primary socialization:” it is   we go abroad - to discover, learn or                youth culture strongly affects the          a longer period, and progress              and fear of being different. Ap-
Hans Christian Andersen, the Danish            what shapes us as human beings and cit-       work - we always come back to our                   overall cultural fabric of society.         is not necessarily unidirectional.         parently, many young people are
writer, often traveled outside Denmark.        izens. Education is “secondary socializa-     geographical starting point with a gift.                                                        For example, we can enter a                stretched between two poles: on
These travels let him gather inspiration       tion:” here, we are shaped professional-      Travel bends our internal landscapes,          #2   Relationships are paramount.                relationship, then become single,          one hand, the requirement to use
from culture, literature and other arts in     ly. We are educated in a discipline and       and destinations move us. We are led to             Liberation from tradition and               many times during our lives. The           freedom to define themselves; on
the exotic, distant places he visited. He      gain a professional identity. All formation   new places.                                         external norms about how to or-             same applies to family, education          the other, fear of missteps and
used these experience and insights in his      processes take place through a con-                                                               ganize life does not mean social            and work. In other words, it is            being “different.” It goes back to
tales and travel books, thus sharing his       scious or unconscious internalization of                                                          background no longer determines             hard to know when youth stops.             - and is in some ways reinforced
insights with his readers.                     external reality. We internalize external                                                         social position in adulthood. This          Both youth and adulthood are               by – the use of social media by
	In 1872, journalist Henry Stanley             reality; it becomes a part of ourselves -                                                         is not about wealth, but about              becoming things we choose as               youth, which has exploded in
wrote about his journey into the Con-          part of our own worldview.                                                                        the norms, behavior, orientations           we wish.                                   recent years.
32
                                                                                                                               issues 1

Destinations:

1	Pre-school for the hear-         ascended Kilimanjaro        14 Rudolf Steiner School,       and Shanghai
    ing impaired, Rotterdam    8   Two-month seminar on           Denmark                   22 Student, Bergen
2	Youth Red Cross: You             the physics of heights,     15 Two six-month retreats,   23	Pilgrimage in Qero
    Can Do It program,             International Climbers         monastery in Mount           Indians’ footsteps, the
    South Africa                   College of Tanzania            Athos and Buddhist           Andes, Peru
3	BA, Information and          9	Foreign aid NGO, plan-           monk in India             24	Internship in the city
    Communication,                 ning sports facilities      16 Studying theosophy,          Damanhur - a new
                                                                                                                           ATLAS

    European Social Media          and courses in schools         University of Southern       society from 1975,
    Academy, Amsterdam             in Asia                        Denmark                      including based on the
4	MS, Biomedical Engineer-     10 One-month perform-           17 Six months study in          Earth Charter Initiative,
    ing, University of Hong        ance course at theater         Rome                         northern Italy
    Kong                           school in New York          18	Assistant to the team     25	BA, art and culture,
5	Internship with the Na-      11	BA, Athletics, University       of lecturers, Heart of       Humboldt University of
    nononwowen project             of Copenhagen                  Philosophy Tours             Berlin
    at Fibertex A/S, Denmark   12	Internship with Nike         19 One year traveling and    26	Junior editor at Earth &
6	Life improvement medi-           Cooperation working            studying in the U.S.         Industry's online blog-
    cine studies, University       with the FlyWire project,   20	MBA, Copenhagen Busi-        magazine, England
    of Houston (online)            U.S.A                          ness School               27	Further education,
7	Guide for a team of          13	Psychotherapist, Insti-      21 Elementary school,           Arts'n'Business, London
    young people from              tute of Psychotherapy,         including international
    around the world who           Stockholm                      schools in Dubai, Hanoi
22

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44              issues 1

                                 ...D...

                           ...DAMN

     BE xplo
     BE xplor
      ...D...
issues 1                       47

                                    130

                              129

            127

126

                                                     : BE EXPLORDINARY

                  133

      132               131
: be explordinary. Explore
yourself and your potential.
Be open minded and curious
on what life has to offer.
Broaden your horizons. Live
life to its fullest. Go beyond
the ordinary and simple. Make
your daily life an adventure.
Be extraordinary and realize
your potential.

                                                              Present
The KILROY story
– short version
                                                              --
                                                              --
                                                                 Turnover: 140 mio. EUR
                                                                 Number of employees: 300+                                         Bildserie

                                                                                                                                     1
                                                              -- Headquarters in Copenhagen, Denmark                          : destination futures
                                                              -- Offices in Denmark, Norway, Sweden, Finland, and the
Past                                                             Netherlands
In the first years after WW2 student organizations in the     -- In 2009 KILROY customers travelled to more than
Nordic countries established travel agencies based on the        160 countries and studied at more than 80 different
idea that if young people across Europe should meet each         universities across the world
other in order to get an understanding of each other’s cul-   -- Read more on: www.kilroy.eu
tures, the distrust between cultures resulting from the war
would be removed and future conflicts would be less likely.   KILROY are currently offering:
      The national student travel agencies were DIS Rejser    -- backpacking and off the beaten track experiences
(Denmark), Travela (Finland), Univers Reiser (Norway),           through KILROY travels
and SFS Resebyrå (Sweden). From the beginning the             -- counselling service for students wanting to study
companies worked together securing special products to           abroad through KILROY education
their specific target group; youth and students. In the be-   -- a way to save and share experiences through KILROY
ginning of the 1970’s the companies where in the forefront       blogs
in offering cheap and flexible flight tickets to take the
                                                              Future
students also outside Europe – this through cooperation
with the leading international airlines.                      We all have to find our own individual way, but KILROY
      In 1991 the national student travel companies in the    believes that exploring both the world, yourself and your
Nordics merged and took the name “KILROY travels”. In         personal potential are ways to become an extraordinary
1997 KILROY travels where established in the Nether-          human being. That’s why KILROY says “be explordinary”.
lands. In 2004 a service where study counselors helped             KILROY aims at assisting youth and students to
students to find education abroad where established in        explore life through travel, education, and other services.
Sweden under the name “KILROY education”. By 2008             Therefore KILROY continues to develop additional
this service was offered in all the KILROY markets. In        products and services assisting students and other young
2008 “KILROY blogs” where launched as a community             people to go their own ways. Who said that realizing
where youth and students could save and share their expe-     your dreams, challenging yourself, rising your cultural
riences, as well as getting inspiration from others alike.    awareness and understanding, and growing as a person
                                                              shouldn’t be part of your future?                             House of futures
50                                                                                       issues 1   issues 1                                                                                                            51

                  Attitudes in numbers
                                                                                                                                    Do we live in a fair society?
     An Anatomy of Youth, report published by DEMOS, draws on v’s ‘Voicebox’ poll of a                                                      YES: 13%, NO: 71%, NEITHER: 16%
                 representative sample of 1,000 British 16–25-year-olds.

                                                                                                                                                  Is there a God?
                                                                                                                                           YES:35%, NO: 36%, NOT SURE: 29%
                        Is the world
             becoming a better or a worse place?                                                                                             Do you feel part of
                       BETTER: 16%, WORSE: 59%, NEITHER: 25%
                                                                                                                                               a community?
                                                                                                                                            YES: 40%, NO: 51%, NOT SURE: 9%
                             Is euthanasia OK?
                          YES: 64%, NO: 14%, NOT SURE: 22%
                                                                                                                            Do you belong to an online social
                  Is it normal to have sex before                                                                            network e.g. Facebook, MySpace?
                                                                                                                                                      YES: 90% NO: 10%
                           the age of 16?
                         YES: 41%, NO: 56%, NOT TELLING: 3%
                                                                                                                                 Is your social network online
                 Has the recession affected you?                                                                                   stronger than your social
                           YES: 54%, NO: 29%, NEITHER: 17%
                                                                                                                                        network offline?
                                                                                                                                                      YES: 30%, NO: 70%
                Are the people or politicians best
                  able to change the country?                                                                                  Do you consider drinking more
                 BOTH: 41%, PEOPLE: 36%, NEITHER: 13%, POLITICIANS: 10%
                                                                                                                              than the recommended guidelines
                                                                                                                                 to be acceptable behavior?
                       Do your neighbours help                                                                                           YES: 56%, NO: 34%, NOT TELLING: 11%
                           each other out?
                          YES: 49%, NO: 30%, NOT SURE: 21%
                                                                                                               Source: An Anatomy of Youth, Celia Hannon and Charlie Tims, DEMOS, April 2010. Source for numbers:
                                                                                                                v Voicebox. Download the report for free at www.demos.co.uk and find out more attitudes in numbers at
              Are drugs OK for recreational use?                                                                                                http://voicebox.vinspired.com/
                            YES: 26%, NO: 68%, NOT TELLING: 6%

            If money wasn’t an issue, would you
                   have plastic surgery?
                          YES: 24%, NO: 63%, NOT SURE: 13%

             Are you happy with the relationship
                 you have with your family?
                           YES: 76%, NO: 17%, NOT SURE: 7%

             Do we care enough for the elderly?
                            YES: 33%, NO: 64%, NEITHER: 3%
52                               politics in bright colors                                                           issues 1   issues 1                                                        politics in bright colors                                  53

By Steen Svendsen and Søren Steen Olsen

Politics in
bright colors
Politics is the art of the possible. This is our chance to
put our imprint on the world and to develop our soci-
ety to suit who we are, the world we live in and the life
we want to live. Both in near contexts - communities,
families, associations, institutions – and in national
and global contexts. Policy development is the work
of creating better solutions for the real world. It is the
work of translating visions and opinion into concrete
actions that make a difference.

Across the political landscape, talented and committed         policy. Paradoxically, policy development is often a task
people are working in all parts of the political process.      squeezed in between operations and spin. In the organiza-
They are working to “drive policy”- to protect interests,      tion and the policymaker’s workweek, policy development is
negotiate, respond to challenges, communicate positions        often carried out during stray hours, evenings or weekends.
and appeal for support. But they are also working to de-             Now it is time to break with this one-sided focus on
velop policy. By developing new solutions, setting agendas     operations and spin and establish policymaking as a profes-      photo: ulrik jantzen, das bÜro

and thinking strategically. All bureaucracies, organizations   sional area. The movement is already underway and we see
and institutions have people working with this. Some           it as our task to help create and develop it. We know from
more than others.                                              personal experience there is not only a great need, but great    create content through multilateral communication with         # Too little room is given to policy development in daily
      They are rarely called – and rarely call themselves      motivation and enthusiasm, for the idea of creating a new        text, audio and images at many levels and across all formal      work and organizational structures. It is squeezed into
-- policymakers. They have other titles, they have various     professional area and space in which to unfold it.               and informal borders. An abundance of new opportuni-             marginal hours and is carried out alongside “real” work.
educations and usually identified with their organization.           The challenges we face as a society and as citizens        ties have appeared in an area that is alpha and omega in
They are department heads and administrators in the            have become more complex, more uncertain and more                politics: dialogue. It provides opportunities for everything   # The importance of systematic policy development is
Ministry of Environment. They are officials or politicians     unpredictable. We face an aging population, globalization,       from discussion, developing ideas and mobilizing support         rarely recognized. Few political organizations or public
in a provincial municipality. They are managers and ad-        integration of immigrants, culture clashes and new values,       to the coordination of actions and political moves both          sector departments have innovation managers or a
ministrative staff at the AIDS Foundation or the Danish        the demands of the knowledge economy and new forms               online and off. Barack Obama’s campaign clearly illustrates      budget for innovation. And perhaps even fewer have a
National Association of Activity Centers. They are union       of marginalization in the labor, obesity, stress and new         how social media overturn the established rules of politics.     culture in which new thinking and creativity are more
leaders. They are analysts and communicators in political      mental burdens, more people living with chronic illness,         And the development affects all players in fundamental           important that the risk of making mistakes.
parties. They are chief consultants in industrial associa-     isolation among adolescents, new family patterns and             ways. Authority and legitimacy are increasingly built and
tions. They are members or parliament, cabinet ministers,      climate change agendas.                                          exercised in entirely different ways.                          # With no innovation, the organization’s or policy devel-
mayors or regional chairpersons. Or they are responsible             What these challenges have in common is that they                Policy development must be able to integrate and           oper’s ideas, methods and approaches do not keep pace
for strategy in companies, trade organizations or athletic     cannot be met with incremental fixes. They cannot be met         incorporate these new opportunities. It must see the new         with change. For example, it is often easier to attract
associations.                                                  by case-handling, control, or more money, and cannot be          perspectives and be open to combining resources and skills       funding to continue a half bad program than to start a
      They often compete with each other. But they share       handled by the public sector alone. They affect fundamental      across sectors and organizational boundaries. Herein lies        promising new one.
something important: they are policymakers. By focus-          relationships between humans and traditional patterns of         the opportunity for innovation. The most promising forms
ing on the activity that provides policy development, we       society.                                                         of policy development are those that deliberately open and     Overall, this creates poorer political solutions and initia-
develop a new profession in the political landscape and              Many of these challenges offer new opportunities.          develop new opportunities. This type of policy develop-        tives that are characterized by chance. And, because of their
create a new field of work.                                    For example, what opportunities are presented by an aging        ment is increasingly needed as the gap between challenges      complexity and lack of precedent and history, new policy
      Policymakers have much in common - rules, sys-           population with many well-functioning, competent and             and solutions grows. It is also a form of policy develop-      areas and fields of knowledge will especially suffer from a
tems, the media -- but also social trends, demographic         resourceful older people? What can increased globaliza-          ment that has seldom been recognized as an area of skill.      lack of proper policy development.
changes, the economy, climate, attitude development, et        tion with a great degree of exchange of experiences and          On the contrary, it has typically been carried out in ad-hoc         Policy development will always occur in a dynamic real-
cetera. They have some need for common tools. And they         ideas give us? Or a more ethnically diverse society? Merely      fashion alongside the operational tasks that dominate life     ity under tight deadlines and with limited resources. It is a
share a need to have policymaking established as a priority    asking the questions opens up new opportunities.                 in the political arena.                                        basic condition. Policy development will rarely, if ever, happen
activity with better working conditions. It is necessary for         At the same time, progress is giving us new tools that           The skill of developing policy – which, of course, has   under ideal conditions, but it can be done much better. And
policymakers – and necessary for society.                      policy development must use. An obvious one is social            always been an important skill – is more or less random. It    we must do it much better if policy itself should be a positive
      Few policymakers deal exclusively with developing        media: blogs, wikis, discussion forums, Twitter, Facebook,       is tacit knowledge, and that has several consequences:         force in societal development of society in the 21st century.
                                                               YouTube, et cetera. In social media, it is the users who
54                                     politics in bright colors                                                                    issues 1   issues 1                         politics in bright colors   55

Thoughts of tomorrow’s policymakers
                                                                        citizens, that innovative solutions arise. Politics takes place in
                                                                        many places. The established political scene must able to ac-
Deep / outcome / “issue bound”
                                                                        cept this. And it must be ready to encourage and support these
Deep understanding of the area and the people the issue
                                                                        developments. Policy is created in cooperation - by co-creation.
affects. Focus on outcome; that is, focus on real needs and
                                                                        Unlike policymaking characterized by silo thinking, turf battles,
opportunities in the real world the political initiative is a part of
                                                                        closed circuits and protection of outdated interests.
and is targeting. It is not about the sender. Unlike the focus on
outputs (in other words, what the political system or organiza-
                                                                        Effective / evaluative
tion provides).
                                                                        / real change in the real world
                                                                        There is a need for effective policy: socio-political and socio-
Forward / strategic / future NOW
                                                                        economy. The latter especially in light of the financial crisis’
The speed of change and the complexity of societal develop-
                                                                        implications for public finances. Knowledge about what works
ment requires a longer perspective and a clearer idea of direc-
                                                                        in the real world needs to be strengthened. And we need to
tion and goals. It requires greater focus on fundamental causal
                                                                        learn from our own experiences and those of others, especially
relationships. Unlike the policy of fire-fighting and issuing
                                                                        others abroad. Unlike policy based on instinct, gut feeling and
quick statements without perspective.
                                                                        spin. And unlike expensive evaluation programs that measure
                                                                        what is measurable, not necessarily what is important.
New / innovative / organizational innovation
Politics is not an isolated island in a world that is constantly
                                                                        Positive / creative / new options / “make life fit”
changing. We need a greater awareness and more space for
                                                                        Politics is not just about solving social problems. Politics is
policy development in daily life. Greater transparency in policy
                                                                        also about creating new opportunities for the life we want to
development is also needed in terms of methods, models and
                                                                        live. Positive, enterprising policy that is about what we want
the inclusion of new sources and players. And we need to
                                                                        and how we achieve it. Unlike “necessity politics," a problem
reward those employees who have the courage to explore new
                                                                        orientation and a defensive position.
avenues. Unlike a political culture that desperately enforces
outdated precedent and “zero-mistake culture.”
                                                                        Steen Svendsen and Søren Steen Olsen are futurists
Wide / involving / co-creation                                          and partners in Public Futures. Public Futures makes policy
Relationships and networks within and outside political orga-           development with government departments, agencies, munici-
nizations will be critical as challenges become more complex.           palities, organizations and businesses. Read more about Public
Increasingly fewer challenges can be addressed by a single              Futures and policy development at www.publicfutures.dk
player or department alone. Also, it is at the intersection of
different approaches and disciplines, and in encounters with            English adaption: Allan Jenkins, desirableroastedcoffee.com.
                                                                                                                                               Photo: ulrik jantzen, das bÜro
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