Find the best destinations for your preferences - RipATrip
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Find the best destinations for your preferences
Your time is precious.
You want to make the most of it.
1 Investor Presentation
But life is stressful and
planning a trip only adds to it.
We're constantly bombarded with information. When it comes to planning a
trip, we just don't have the time nor the mindset to deal with it.
Is it the
Can I afford this? best spot? Is it good for
my family?
Is there
nightlife? Are there other How long will it
activities there? take to get there?
Is it the best
time to go? Is it worth it?
2 Investor Presentation
We often don't know where to go.
Rather, we know what we want to do.
What makes our perfect experience...
3 Investor Presentation
Problem: Planning Travel is Difficult and Stressful
1- Travel booking sites always first ask “Where do you want to go?” or "What's your destination?"
-Often we have a better idea “what” we want to do... what makes for our best experience
-Users are forced to determine best destination and operators in same search
2- Travel guides have deep information, but also require you to first select a destination
-Navigating these is timely and overwhelming. Who has time to read and compare 100's of pages?
3- Reviews and referrals are biased, subjective, and lack personalization
-"Best destinations" are not uniform. Reviews are generally sponsored
On average travelers visit 38 travel sites and spend 10-20 hours planning a vacation
4 Investor Presentation
Solution: Data-Driven Destination Search + B2B Meta-Search
Users first find best destinations, then are directed to leading marketplaces
1- We aggregate, scrape, and create data from a variety of sources
2- Develop activity-specific search frameworks with filtering for personalization
3- B2B affiliate link to best marketplaces: monetizes and completes user experience
Personalized Search
Simplified and Reliable
5 Investor Presentation
Skiing Example
User wants to escape to mountains and go skiing for a long weekend.
Biggest constraints: costs and accessibility. Main preference: big mountains
1 - User Searches: 3 - Monetize with affiliate links:
*Activity: Skiing/Snowboarding * Accommodation, https://www.airbnb.com/
*Departure (home) City - Chicago * Multi-day experiences, https://www.adventureaide.com
*Total Travel Time < 6hrs * Single-day experiences, https://www.airbnb.com/experiences
*Average room < $100/night * Lift tickets, https://www.liftopia.com/
*Vertical > 1000m * Ski/Board Rentals, https://awayco.com/
* Cars (non-agency), https://www.getaround.com/
2 - Results: * RV, https://www.outdoorsy.com/
With cheap $CAD and 1hr proximity to YYC airport, * Heli or cat skiing, https://heli.life/
Banff regions produces multiple destinations * Back country guides, https://57hours.com/
User value generated first in destination search, then again in new marketplace discovery
6 Investor Presentation
Opportunity: Adventure & Experiential Travel B2B Meta-Search
- OTA marketplace market new but huge growth; top marketplaces still mainly unknown
- Opportunity to create more user value (and extract value) through introduction to new OTAs
- Higher conversions: few established leaders and competition; less brand loyalty
We enable you to find best destinations for your preferences,
then lead you to best platforms specific to your activity/search
7 Investor Presentation
Vision: Broad B2B Meta-Search
TripAdvisor B2B (affiliate) meta-search, first for adventure & experiential travel, then beyond...
- Global Adventure Tourism: $450 billion market 2016, projected $1.3 trillion in 2023
- RipATrip: replaces generic content & marketing with personalized data & search
-First creates user-value & facilitates customer acquisition
-Then captures value with broad, but relevant booking options
Our destination search can be applied to a trip as common as a long weekend getaway
8 Investor Presentation
Edge: High User Value, Low Customer Acquisition Cost
TripAdvisor: largest travel meta-search, $1.6 billion annual revenue
- Search & discovery initially facilitated by generic reviews and content
- Now little unique value proposition, less trust in reviews, low brand loyalty
- 2018 ratio marketing/revenue: 49%. Significant Customer Acquisition Costs (CAC)!
NomadList: conceptually most similar destination search functionality
- Only platform facilitating destination search
- Significant Unique Value Proposition (UVP): $0 CAC, users pay $30 monthly or $60 annually
- Niche, owned/operated by one person, but generating $400,000+ in annual revenue!
We provide better search, create more initial value
Then capture value on broadest opportunity...
9 Investor PresentationWhy now?
B2B affiliate marketplace opportunity new, just emerging
- 2016 Dealroom.co report: 75% of the packaged tours market ($55B) still booked offline
- What's changed since then? Significant transformation and investment into agents & marketplaces.
- Notable Raises:
- GetYourGuide $1.2 billion
- Klook $500 million
- Evaneos $109 million
- 100+ launches in 2018
Lower infrastructure costs to link to agents & marketplaces than direct sites
10 Investor PresentationProduct: iOS Native App MVP, Expanding to Broader Web Platform
Initially launched Kiteboard travel MVP
Proprietary "Total Travel Time" API - calculates total time to travel from your home to the beach
(includes flight, transfer, and ground commute time)
283 windiest kite destinations, 427,450 data points, 20 filters
#1 Wind database: combined historical forecasted wind, wind meters, and model overlays
Pivoting to web with updated Kiteboard search, then MVP Hiking, Surf, & Ski/Snowboard (then broad expansion)
Initial focus still on maximizing and owning kiteboard travel
80/20 approach to new activities, taking things learned from kitesurfing
Web platform easier to scale and monetize, quicker product updates
“I think this is a BRILLIANT idea!!!! We always travel as a family (with young kids) and love to surf but we have specific
things we are looking for so I spend HOURS on Trip Advisor, AirBnb, and Google. This would be AWESOME!!!!” – Steph D
11 Investor PresentationProduct: Five screenshots taken from iOS Kitesurf MVP
MVP demo available at www.ripatrip.com/kite
12 Investor PresentationCompetition: Currently No Similar Product Exists!
Current options to plan travel:
1 - Traditional OTAs and guides that require you to input your destination:
TripAdvisor, Trivago, Intrepid Travel, Get Your Guide, Klook, All Trails, Magic Seaweed,
Gadventures, Lonely Planet, Rough Guides, Stormrider Surf, On The Snow
2 - OTAs that provide personalized search of tour operator data, not destination data:
Tripaneer, Adrenaline Hunter, Discover Outdoors, Adventure Link
3 - "Top Ten" type generic reviews, recommendations
Conceptually, closest competitors: Nomad List (nomadic travel) & Jauntaroo (acquired in 2017)
13 Investor PresentationWe rip through 427,459 data points
so you don't have to
14 Investor PresentationWe make travel search easier,
more reliable
Become the first step in the
travel booking journey
Position to own or direct traffic
15 Investor PresentationTeam: Experienced, Data-Driven Adventurers
Brennan Basnicki, Founder Patrick Saylor, Co-Founder Rebecca Katz, UX Research
-10 year quant, CFA, CMT, CAIA, MSc, BA -Matlab, Python, R, GIS vis, UNIX/LINUX -UX Researcher at CultureTech (startup)
-2018 Red Bull Ragnarok "Snowkite" Athlete -6+ Field Seasons Denali, Yukon, & Iceland -Ethnographic Researcher in Morocco
Advisors
Moritz Gimbel, Design & UX Tiffany Bogich, Data & Tech Chris Candy, App & Web Dev.
-Head of Product, Apple Music -Founder, Science.ai -Co-founder, Seven Media
Support Further
-Brian Philipps, Full Stack Developer & Founder of Titanium Inc. -Startup Lisboa Incubator (up to 3 years, no equity)
-Sylvia Cardim de Melo, Founder of Strawberry Studio Design -Discoveries Travel & Tourism Accelerator (1-month, no equity)
-Shaun Sauve, 20 year Software Architect and Developer -Currently Recruiting Full-Stack Web Developer
16 Investor PresentationTimeline & Traction: Highlights
2019 (YTD) - Discoveries Travel & Tourism Accelerator (July), Startup Lisboa Incubator (Jan), branding &
design initiation (in progress), platform pivot (iOS to web), UX and user feedback analysis, tech & design deep
dive, 5+ partnerships, 5000+ followers across two Instagram accounts, first recruiting launch (Patrick Saylor
joins as co-founder), Shaun Sauve supporting as external CTO
2018 - Public MVP Launch (100+ downloads in 6 days with 0 crashes (Dec)), closed beta (Oct/Nov) &
prototype (Apr) testing/updates, partnerships/content from ~50 kitesurf schools/camps (Oct/Nov), kitesurf &
wind database (Aug/Sept), Total Travel Time API (July/Aug), Brennan full-time (Mar), 52-person survey (Apr),
technical advisory board established (Jan)
2017 - Prototype build (Ionic) begun (Dec), feasibility established via partnership with SevenMedia (Mar)
2016 - Domain purchased (Sept), competition exploration, first external validation, first database developed,
concept derived after frustration planning kitesurf trip (July)
Foundation Set For Broad Market Expansion
17 Investor PresentationPartner and Build with us...
Fundraising: Pre-seed USD $120,000 - $160,000 for 6-8% equity
- Standard US accelerator terms & valuation (YCombinator, Techstars, 500 Startups)
- Vehicle initially a post-money SAFE, then Delaware C-Corp
- Capital raise to provide 9-12 months runway for 5 person team
- Minimum individual investment of $20,000
Now Recruiting: Internal Full-Stack Responsive Web Developer
- Min 3-5+ years full stack web development experience with a proven track record of
building and deploying both front and back end solutions
- Potential for Co-founder & CTO Role
- Strong preference for Lisbon based
Are you ready to rip?
18 Investor PresentationEasily and confidently determine your best destination.
Discovers new marketplaces relevant to your preferences.
Have an awesome experience rather than a mediocre one.
#letsrip
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